A Sit Down Interview with Nicholas White — Transcript
Full transcript
- 0:00good afternoon everybody and welcome to
- 0:03another podcast of CN my name is David
- 0:05Kudo and let me uh first introduce
- 0:10everybody here I only have one co-host
- 0:12today so introduce yourself hi Aon lza
- 0:15so we are here with a very very special
- 0:18guest this afternoon yes um I've been
- 0:20dying to have this interview for
- 0:22probably the better part of four months
- 0:24uh talk yes I've been eagerly talking
- 0:28about this so um
- 0:30let me give a little backstory first so
- 0:32about four or five months ago Aaron and
- 0:34I did a red carpet for a movie called uh
- 0:37Forsaken and we were happy to meet this
- 0:40fantastic reporter uh for US Weekly
- 0:43amongst other things and so his name is
- 0:46Nicholas white and Nicholas has been in
- 0:49the business for probably the better
- 0:50part of 15 years um so let me basically
- 0:54here's how that whole thing started but
- 0:57um so here's how you get protected them
- 0:59so so he's on Facebook his Instagram is
- 1:03Nicholas all lowercase ni i c h
- 1:10l.e. like Mr White his LinkedIn is the
- 1:14same thing and Facebook
- 1:18facebook.com necky white so it's pretty
- 1:21simple without perod exactly without the
- 1:22period so um anyways let me introduce
- 1:26Nicholas how are you Nicholas uh it's my
- 1:28pleasure to be here what introduction
- 1:31so um we basically have been talking on
- 1:35and off for about four months now and as
- 1:37I said I've been dying to get you on the
- 1:39show because I know all of our listeners
- 1:41would love to hear somebody who's inside
- 1:43the RO Essen so why don't you tell us a
- 1:46little bit about yourself sure my
- 1:48pleasure uh let's see I started as a as
- 1:51a Hollywood Reporter I guess uh
- 1:53in2 I got uh I got my bachelor's degree
- 1:57in journalism from uh University of
- 1:59Missouri pretty good school 2001 and uh
- 2:02I applied for about 30 jobs sen year and
- 2:07uh I had pretty good grades they weren't
- 2:09you know I think I had it probably about
- 2:11a 36 okay so it was you know so the
- 2:13upper almost I you're talking almost a
- 2:164.0 solid but not yeah and uh I didn't
- 2:21get any job offers out there and I
- 2:24without knowing right exactly so I was
- 2:26just going to sort of the college job
- 2:28fairs
- 2:30you know was all cold
- 2:32cold and uh I had also applied to some
- 2:35some graduate journalism program so that
- 2:37was kind of the major fall that's the
- 2:40the sa fall that okay and I got into
- 2:44Northwestern uh in Chicago which is
- 2:47another good program uh despite what
- 2:50some of my missou professors told me of
- 2:52uh you know you don't need to go to
- 2:55journalism School twice it did however
- 2:57make a worldly difference in terms of
- 2:59getting getting a job in a Major Market
- 3:02so that's where they quite right about
- 3:05that after my graduate I got the
- 3:08graduate degree from Northwestern or
- 3:09which a year later uh again looking for
- 3:12a job uh it's it's tougher than it might
- 3:15seem in print journalism uh 2002 it was
- 3:18you know it's been a little tricky over
- 3:20the last 15 20 years just with Revenue
- 3:22shifts but uh I the most promising job I
- 3:26had on a grad school Prospect was uh an
- 3:28editor assistant that there at a
- 3:30Furniture magazine
- 3:33furniture and about $27,000 a
- 3:38year no Jordan's Jordan Furniture maybe
- 3:43but no so wow that's
- 3:45amazing7 tiny little trade magazine and
- 3:47you had you had to travel eight weeks
- 3:49eight weekends out of the year so you
- 3:51know a hard it was a lot lot uh I got
- 3:54man so uh I was talking with the dean of
- 3:57The Graduate School just throwing
- 3:59getting against the wall sort of thing
- 4:01and he goes well we got one of our lungs
- 4:03who writes Entertainment Weekly in LA
- 4:06and uh a little research about the guy
- 4:09he uh was real uh established with
- 4:12magazine so it was a good contact to
- 4:14have and uh they got me on the phone
- 4:17with the editor brought me out for an
- 4:19internship it was only supposed to last
- 4:21six weeks uh did you know worked hard
- 4:24when I was there they go you can stay
- 4:26longer you want for the fall so was
- 4:28another four months
- 4:30and uh I kind of developed a eache for
- 4:32myself at that time as the red carpet
- 4:34news guy I got I got a cup know when you
- 4:39get an internship for a major you know
- 4:41stage you want to try to develop a niche
- 4:45somehow possible in other words a reason
- 4:47for them to H right and I didn't know
- 4:49that but you're just kind of going up
- 4:50there doing your best yeah so I um one
- 4:53of my first events I was so excited to
- 4:55meet Bill
- 4:57mahart incorrect uh
- 5:00here and uh you know he had beened for
- 5:04some 911 controversial statements that
- 5:06he made so it was kind of an
- 5:09unceremonious and uh you know I told him
- 5:11how much I love the show and it was just
- 5:14being genuine you know and he ended up
- 5:16giving me a little uh news SCP at the
- 5:19end the at the end of the
- 5:21interview uh where he teased that he was
- 5:23going to do real time withar which uh
- 5:26you know still on the air yeah um and it
- 5:29was know real sort fake thing but
- 5:31sometimes in journalism that's really
- 5:33all it takes that one that one scoop
- 5:36that you can just yeah well with news
- 5:38you know news sometimes isn't completely
- 5:40clear just like so it's
- 5:43like right and when you get on a stage
- 5:45and millions of people uh you want to
- 5:47make sure you're right yes so uh you
- 5:50know uh could be challenging that way
- 5:53but he did it and you know gave it got
- 5:55back to the uh office uh they're real
- 5:58surprised because they said B Mar is can
- 6:01be difficult so you know the fact that
- 6:02you're were able to Brak through to them
- 6:04and then also get news uh they really
- 6:06like that so I ended up getting my name
- 6:09in the magazine a couple different times
- 6:11as
- 6:11an um which was fairly unar fairly rare
- 6:15was this one of syndicated new stories
- 6:18that got uh by you know in 2002 it
- 6:22wasn't quite um uh you know internet
- 6:26picking stuff up I will say however
- 6:28variety recorded it like a month later
- 6:31and one of my know PE everything we send
- 6:33me emailing
- 6:35iy so um it was syndicated in that sense
- 6:39but it didn't get by the first they wer
- 6:42around um uh so anyway so that
- 6:48internship end and I was really looking
- 6:49for jobs on I didn't get H as a staff or
- 6:53week which is you know fairly common
- 6:56unfortunately I think in the eight years
- 6:58they had the buau open
- 7:03so that's those AR good arts in your
- 7:04favorite right and uh so it was kind of
- 7:08like well you know just sort of go Clow
- 7:10sort of thing but the experience was
- 7:11there experience was there and you know
- 7:12you can take it you know it's up to me
- 7:14to take it for right so it's you know it
- 7:17was a great experience uh I realized at
- 7:20that point s
- 7:22and he's he's wearing a a Cardinals hat
- 7:25for all the sports fans and we'll get
- 7:27into that a little bit later but uh you
- 7:29know for anybody who's a sports fan out
- 7:31there St Louis Cardinals are like I mean
- 7:34I know the blues are doing very well in
- 7:35the playoffs by the way are you a hockey
- 7:37fan small sorry to oh breaking their
- 7:41hearts talk yeah yeah
- 7:45so yeah so but um so he's wearing
- 7:49Cardinal hats so he is you know DieHard
- 7:51Cardinal fan so continue um so uh you
- 7:54know in terms of the N car for myself in
- 7:57Hollywood I was like why would I want to
- 7:59throw that way to go work so okay move
- 8:02back to Hollywood try to find something
- 8:05goad no so when you when did you
- 8:07actually move out to LA so did you
- 8:09actually move out to LA at 02 then and
- 8:12start2 2002 is when I got okay and uh
- 8:17that went through the end of2 so I moved
- 8:18back
- 8:19AT3 uh started freelancing around okay
- 8:22in Earnest and you know I work you knoww
- 8:26and they started giving me a couple
- 8:27high-profile events you know like the
- 8:29car and the Bruce Almighty premere
- 8:33things which were just so excited did
- 8:36they just say hey uh we'll give you the
- 8:38opportunity to try this we'll it was
- 8:40kind of like uh well we got you know
- 8:42they don't hire out La sort of like well
- 8:45we got this new guy pretty good you know
- 8:48we see how he does and they give you a
- 8:49trial time and you get come back with
- 8:51some stuff it to nice if not they can
- 8:54just kind of people around yeah um and
- 8:58uh also did at that time US Weekly and
- 9:01early evening of my career uh at that
- 9:05time it was not adding up to so uh I
- 9:08went to a Northwestern
- 9:11network uh for just random ideas I end
- 9:14up getting hired as uh another
- 9:17freelancer physan but it was much more
- 9:20uh constant at people magaz which is
- 9:22sort of a you know in the same thing and
- 9:26that ended up being a really fruitful uh
- 9:29relationship that kind of established my
- 9:32Premier as a journalist out here and was
- 9:35actually I think where I you know made
- 9:38my my biggest contributions uh from 04
- 9:41to 2010 that was the time where you know
- 9:43Revenue models signific shied for print
- 9:46to online right and during that time you
- 9:49know nobody tells you it's happen just
- 9:52very gradually and uh as it was
- 9:54happening I was sort of establishing a
- 9:56mold online report
- 9:59online just thought
- 10:01same yeah and uh and you know they the
- 10:06the there's still an after that you know
- 10:09an awful lot of nudes uh is broken from
- 10:12these events for all the various
- 10:15celebrities uh you know so I feel like
- 10:18just being on on the Vanguard of that
- 10:20you know The Cutting Edge of that and
- 10:22and uh fantastic experience you know you
- 10:25can kind of take it with you the great
- 10:27thing about journalism experience is
- 10:28from
- 10:29uh perspective is that it's sort of
- 10:32broad Life Training you can you know
- 10:35kind of take it with you
- 10:37to however you want you're essentially
- 10:40being an inquisitive person about life
- 10:43so you know uh take it wherever you want
- 10:46Yeah so basically I mean if see as you
- 10:50may mention you had you've been writing
- 10:52for all these major celebrity magazines
- 10:55which I mean there still in Publications
- 10:56today but basically US Weekly people so
- 11:00I mean that's that's still um the
- 11:03biggest thing so um you know you talked
- 11:07about your first bed carpet which was
- 11:08great so let me ask you I know and I'm
- 11:11going to get into this a little bit more
- 11:12in depth a little bit later but I know
- 11:14you just went to the Civil War red
- 11:17carpet so everybody wants to know at
- 11:19least I want to know how crazy is that
- 11:23uh Civil War carpet was a lot of fun um
- 11:26I it was my first experience in The
- 11:27Avengers universe
- 11:29I uh so had you never you had never gone
- 11:31to a Marvel red procket before or uh not
- 11:34I hadn't done the Avengers Premier done
- 11:37the captain so this was an all new thing
- 11:40to me I've done you know a lot of right
- 11:43you know to do sty
- 11:46Y which by the way for all of the
- 11:49listeners out there you have to
- 11:51understand Nicholas can go into this
- 11:53more it's very close and it's very tight
- 11:56so why don't you explain to that and
- 11:58nobody who's ever been on red Propet why
- 12:00don't why don't you explain what is like
- 12:03to actually be on it sure uh it's it's a
- 12:06little different for every event uh it's
- 12:08very much uh context for in the sense of
- 12:12you know you're going to be brushing up
- 12:13against people you don't know and you
- 12:15have to be tolerant of uh you know
- 12:18people with big egos or pick up a lot of
- 12:21space or you know this or that so uh you
- 12:24have to be really accomodative to uh the
- 12:27situation of the last minut
- 12:29when you watch Red Carpet stuff on TV
- 12:31it's usually you know from e or
- 12:34Entertainment Tonight or Access
- 12:36Hollywood or something and they often
- 12:37times have an awful lot of space to uh
- 12:40spread out and it looks uh you know uh
- 12:44much more convenient clean that it is in
- 12:47real life you know once they get past
- 12:48sort of those three or four major
- 12:51broadcast out it turns into a little bit
- 12:53of a a scrum you know the space gets way
- 12:56much smaller yes and as you know
- 12:58somebody been essentially print reporter
- 13:00uh my whole career you know they they
- 13:02put print you know 95 99% of the time in
- 13:07with scrum so uh you know that's part of
- 13:10the the job description and I mean I've
- 13:13seen people over the years who aren't as
- 13:15good at it or aren't as comfortable and
- 13:18would you say that some I'm sorry uh
- 13:20would you say that some people uh treat
- 13:23that side of the the news like scrum
- 13:27you're saying they treat you
- 13:29less intriguing gity yeah I mean it's
- 13:33you know because it you know if you can
- 13:35just imagine if you were going up to
- 13:36somebody at a party or something and uh
- 13:39a bunch of people want to talk to you
- 13:40and then you know there's some people
- 13:42sort of like showering stuff GN your
- 13:44your attention by then is not really
- 13:46fully there you're kind of just want to
- 13:47wrap it up it can be tough to get
- 13:50credibility so to speak uh at the end of
- 13:52line so that can be you know that's part
- 13:54of the challenge uh and that's where
- 13:56your sort of uh relationships
- 13:59Hope come
- 14:01through fly down but yeah know that's a
- 14:07challenge getting them to listen even
- 14:09though
- 14:11voice I have a question actually um I
- 14:14saw on your LinkedIn that you say you
- 14:16had developed a curent def finding in
- 14:19technique yeah I feel like um what I
- 14:23mean by that is um a little bit of what
- 14:27I touched on earlier think
- 14:29with uh sort of just finding this news
- 14:33format of getting news from events and
- 14:35stuff I think that that really started
- 14:39with uh you know my generation at that
- 14:42time in terms of uh there was an awful
- 14:45lot of news that was being left on The
- 14:47Cutting of floor um before online about
- 14:52so about 20072 2008 things really
- 14:55started to change and uh so the story
- 14:59started to
- 15:00become um yeah more uh it was more kind
- 15:05of getting value out of something that
- 15:07wasn't there
- 15:09previously and uh employers I really
- 15:12like that you know what I mean you're
- 15:15making money for uh you know it can be
- 15:19tough sometimes to go into a large
- 15:22bureaucratic organization like you know
- 15:24people or one of these try to get get
- 15:28stuff
- 15:29SC magazines much earlier or
- 15:33new yeah yeah um and um so uh you know
- 15:39that was fairly significant in the sense
- 15:41that we were able to kind of you know
- 15:44guide the ship in a sense in s different
- 15:46direction um the the format for which
- 15:50the story format for which uh story
- 15:54format for which the online news is made
- 15:56from the major Outlets from events still
- 15:59essentially the same as it is now and
- 16:02you think about how many different
- 16:03directions that can go it go a lot of
- 16:06different directions but it's still
- 16:07essentially the same so you're would you
- 16:09say that you're more like a Pioneer uh I
- 16:11mean you know you don't want to be that
- 16:14but uh in the I mean in the sense of
- 16:16like the internet if I were to go to uh
- 16:18you know if I were to go to a job
- 16:20interview and they ask me you know what
- 16:21are
- 16:22I sort of you know why why should we
- 16:24hired you what are your major kindell
- 16:27points that would be
- 16:29uh you know that would be at the top I
- 16:31would say you know I helped um sort of
- 16:35establish this thing that wasn't wasn't
- 16:37there yet you know so um you know
- 16:39Pioneer is one of the things subjective
- 16:41term to I think essentially belongs to
- 16:44whoever person but um you know I do
- 16:47think that was a new technique
- 16:49and it still resonates today when did
- 16:52you happen to notice that uh the Youtube
- 16:55or that uh the internet was really
- 16:57sensational started follow along Arles
- 17:01well I remember in 2007 which is when I
- 17:04started transitioning a little bit from
- 17:06magazine people.com I saw a new story at
- 17:08the time and it said that uh 30% it it
- 17:12was going to be in from 2007 to 2012 the
- 17:15next five years there was projected to
- 17:17be there was uh at in ' 07 print Outlets
- 17:21were getting 70% of their revenue print
- 17:24online advertising sorry I'm sorry print
- 17:27advertising % of the revenue from online
- 17:30in 2012 it was projected to completely
- 17:33switch to 70% online Revenue to 30% crit
- 17:37Reven now of course in 2016 we know that
- 17:40that you know it's well passed out right
- 17:43yes but you know in 2007 we didn't
- 17:46exactly know that in terms of it's not
- 17:48like it's Science Fiction it's just more
- 17:50like you don't know if uh people are
- 17:53going to pay you money to do it you know
- 17:56people people who are writing the checks
- 17:58have believe that they can recruit their
- 17:59invest and when you're dealing with you
- 18:02know big Pockets uh that can be a
- 18:05challenge
- 18:07yeah um
- 18:09so basically so of all of the red
- 18:14carpets and I know this is kind of broad
- 18:17of all the red carpets or all the prar
- 18:19that you've been to and I know you
- 18:20talked to a lot of celebrities can you
- 18:23give us a couple of um good interviews
- 18:26that you've had and then maybe some that
- 18:29with let's see a couple good interviews
- 18:31uh well one of my uh sort of interviews
- 18:34that kind of help put me on the map
- 18:35people.com was something that uh was
- 18:39slightly a little uh unexpected and
- 18:42those are good interviews that's a good
- 18:44lesson for a student journalist that you
- 18:46want to
- 18:47um uh try to Enterprise new stories
- 18:51Beyond what's kind of PR so what it was
- 18:53was uh it was a premere of zodiac which
- 18:56came out in 2007 that's the movie
- 19:00Mar and it was a Paramount movie so Su
- 19:03Redstone was
- 19:08there and uh he had just had some kind
- 19:10of public Tom which is you know
- 19:14sensationalistic you know triy whatever
- 19:16you can say but it's uh it was sort of
- 19:20catnip in the area of you know online
- 19:23news wasn't completely established by
- 19:24that point but politically it's a little
- 19:28Ed to put in the print magazine because
- 19:31politics dictates a
- 19:32lot so he ended up giving a really
- 19:35interesting answer about Tom Cruz and it
- 19:37was picked up uh by a lot of you know
- 19:40really legitimate crosswest Washington
- 19:43Post I new times I about it and you know
- 19:47the editors were just really happy about
- 19:48it because it was you know for people
- 19:51for the celebrity Outlets if they even
- 19:53the really big ones if they can get
- 19:55picked up by you know pris Hilton and
- 19:58post that's great but to get picked up
- 20:00by the pr of the crop in terms of you
- 20:03know the natural presence that you know
- 20:05that was uh it was a little unusual you
- 20:07know so it was just a really positive
- 20:09experience for me and I was able to kind
- 20:11of uh you know use that confidence to
- 20:14serve pal and it was a thing where you
- 20:17know uh a lot of people for People
- 20:20magazine might not even interview some
- 20:23he's not really you know he's not a
- 20:25celebrity yeah exactly I mean so you
- 20:27know you're kind of think you know
- 20:29you're thinking on your feet you know um
- 20:33another really uh exciting interview
- 20:36interviewing C for the first time was
- 20:39such a huge man growing up Love
- 20:41Basketball
- 20:44Diaries and
- 20:47uh you know I haven't really interviewed
- 20:51big star something that really admired
- 20:54and I was just
- 20:56almost publicist yeah to get a quote you
- 20:59know almost just for my personal story
- 21:01book and uh got a nice interview with
- 21:05them he's real polite you know very
- 21:08friendly and uh he's walking away The
- 21:12Basketball Diaries appreciated that it's
- 21:14by the way it's a good idea if you do
- 21:16give compliment to not for interviews
- 21:19kind of
- 21:21manipa um uh but I hadal I've talked
- 21:25with him a couple times since Senator
- 21:26events and he could fairly difficult to
- 21:29uh get your hands on in terms of just
- 21:31the people around him so um it was one
- 21:34of those things that again just great
- 21:37your confidence and it uh you know such
- 21:40a it's a positive War you build off it
- 21:45uh right after that actually The Aviator
- 21:46Premiere which was the m in 2004 I got a
- 21:49quote from about uh it just turned 30 or
- 21:52something and uh they used that in the
- 21:55People magazine cover story but
- 21:59which is know yeah it's not too shabby
- 22:02so yeah um you were saying that it it
- 22:06takes it takes a confidence that it
- 22:08builds your your sense of like story
- 22:10Diary or your your own personal story
- 22:12your narrative uh does does that
- 22:15narrative um push you to to like finish
- 22:18what you started if you're doing an
- 22:20interview and you get nervous does is is
- 22:22it that personal narrative that you have
- 22:24to keep going wellist uh you know one
- 22:27thing somebody told me on earlier in my
- 22:29career that uh I didn't quite think of
- 22:31you know look at interviews that way and
- 22:33it continues to resonate with me now and
- 22:37goes directly to what you're saying is
- 22:39that when you're when interviewing
- 22:41somebody you want to get control of this
- 22:42of your subjects and you can't uh you
- 22:46know especially if you're L politicians
- 22:49like press they're really really good at
- 22:52taking the question wherever they want
- 22:54to take it and C you know all
- 22:56celebrities have some degree of media
- 22:58training before they're put in front of
- 23:01reporters so as a reporter you know uh
- 23:05if you're not in control of that even
- 23:07though they've been schooled in your way
- 23:09of doing things uh it's going to look
- 23:11apparent and you're not going to be
- 23:13taking serious so you want to make sure
- 23:16that you uh know stuff enough really
- 23:20stuff to where you feel like you can
- 23:22have control of the subject you know one
- 23:26kind of TR quote that I
- 23:32remembered no no but believe it or not
- 23:35and that and that's not cheesy because
- 23:37that is even today that is one of the
- 23:39most read books but it's still one of
- 23:43the
- 23:43most RS true I've gotten referred to
- 23:46that book several times they say uh the
- 23:48quote in there that I Wasing refering to
- 23:51is if you know your adversary if you
- 23:55know
- 23:56yourself better than your if you know
- 23:59yourself better than your adversary
- 24:01knows you and you know your adversary
- 24:03better than your adversary knows himself
- 24:05you will always win if your adversary
- 24:08knows himself better than you know him
- 24:11and you know yourself better than him
- 24:13it's a TI but if your adversary knows
- 24:16himself better and you better than you
- 24:18know yourself he will always win so uh
- 24:22IDE you want to shoot for knowing your
- 24:24mission and what they're about better
- 24:27than I know right yeah um I actually
- 24:32likeed not to cut you off I actually
- 24:34like the quote you had on your Facebook
- 24:36confront boldness with still more
- 24:39boldness and and I think that Rings true
- 24:42especially when you're in the heat of
- 24:43battle in red carpet situations which is
- 24:46completely exactly because you're trying
- 24:49to get this person and they may not want
- 24:52to speak to you and it's like okay I'm
- 24:55just going to go for it and try and I
- 24:58mean personally speaking and I think
- 25:00this is my Shining Moment is when I got
- 25:02Donald Su I mean he was at the end of
- 25:04the rope and his public said no more
- 25:06questions and I just basically stuck a
- 25:08microphone in his face you know I got I
- 25:11got the answer it was a one word answer
- 25:13but you know what I got the answer and
- 25:15still like you know what his question
- 25:17was what was it like to live your son
- 25:19exactly and so you just said
- 25:22good but that was it you know so I mean
- 25:26but you know he' gone through the cycle
- 25:27and I understand it so um
- 25:31basically let so let's now transition I
- 25:34know you just we were discussing
- 25:36something on the way in here I know you
- 25:37just said you went to a Premiere last
- 25:39night so tell everybody about the
- 25:40premere you went to last night sure by
- 25:43the way
- 25:45confirm by the way that's a Napoleon
- 25:48Napoleon B so but anyways nichas tell us
- 25:53everybody about the uh went last night
- 25:56uh so was for new movie called Maggie
- 25:57plan uh which is a sort of a smaller
- 26:01romantic comedy of sorts Stars credit
- 26:04Gerwig uh who's really good and kind of
- 26:06quirky
- 26:07independent romantic roles she's in a
- 26:10love triangle with e Hawk and juli and
- 26:13more um you know and I the plot details
- 26:18I'll spare you it's a good movie you
- 26:20know not great like a lot of those sort
- 26:22of independent Ms are and uh there was
- 26:25Q&A afterwards with g
- 26:28director and Travis Fel who plays SPM
- 26:32donor in the movie Travis Fel I knew the
- 26:35name I didn't know too much about him he
- 26:37is one of the guys from the TV show
- 26:39Vikings on History Channel with the
- 26:41theater the nor spiking here and he's
- 26:45also in a movie called Warcraft and
- 26:48coming out a few mons and actually
- 26:49that's a perfect transition because now
- 26:52I want to talk to you about Blockbusters
- 26:54so every single year we have these
- 26:57Blockbuster questions that just ring
- 27:00through and I was making mention uh
- 27:03earlier Civil War and Civil War is going
- 27:05to be kicking them off in a couple weeks
- 27:08what are there any red carpets as far as
- 27:11Blockbusters that you're looking forward
- 27:13to or just in general are there any
- 27:15movies like that you say I want to see
- 27:18this movie when it comes out well I
- 27:19would like one for
- 27:21Alice you knowne fun time they always do
- 27:25great experience with their years and
- 27:27then just F to cover as a journalist um
- 27:30in terms of uh you know as a journalist
- 27:33I have to say you know when everybody's
- 27:35got their own approach I kind of take
- 27:37things month by month and to be honest
- 27:39with you I couldn't even really tell you
- 27:41a lot of the big summer Blockbusters I
- 27:43sort of
- 27:44just you know them but you don't you
- 27:46can't say this is when it's going to be
- 27:49so on and I sort of do that
- 27:50intentionally in the sense that uh you
- 27:53know I don't like to have a lot of uh
- 27:56advanced ations and a lot of you
- 28:00know Advanced thought about it is it
- 28:03because you want to also be a Critic as
- 28:05well uh you just I you know what I think
- 28:07uh critic in a sense uh as a journalist
- 28:10ideally you want to just kind of reflect
- 28:12their reality and
- 28:15uh you know good way to do that is just
- 28:18kind of be present in the so like I
- 28:20don't say oh I got a cover uh know this
- 28:23Premier or that Premier you like for
- 28:24example Star Wars when I was Star Wars
- 28:26Premier a few months ago there was just
- 28:28ton of journalists you
- 28:31know it's great to be a part of a
- 28:34fantastic prier but you know as a
- 28:35working journalist uh there was there
- 28:38was two other PR that so there's a lot
- 28:41of things to do so you have to be able
- 28:43to a Juggle but let me ask you a
- 28:45question do you get to choose which ones
- 28:47so if you have three let's say you have
- 28:49Star Wars and then you have two others I
- 28:51mean obviously Star Wars is going to
- 28:53take the lead but if you have three
- 28:55premieres that let's say are equally uh
- 28:58important do you have the choice of
- 29:00saying okay I want to go to that one and
- 29:01then somebody else will take that one uh
- 29:03it depends on the outlet that you work
- 29:05for generally when we work for the
- 29:06bigger Outlets uh they it's very
- 29:11regimented does well and when you're a
- 29:13freelancer you know a lot of times as
- 29:15you would imagine it's kind of a
- 29:16peripheral type thing so um your say so
- 29:21in terms of saying that you know I want
- 29:23to this huge premere
- 29:25are you know at best craft okay however
- 29:29uh they're pretty good if you have a
- 29:32natural interest in something for
- 29:34example I you know I love rap music so
- 29:37like I was I was like gotta cover
- 29:39straight out of comp gotta cover the
- 29:41chunk at miror yeah and they go so uh
- 29:45there is a certain amount of you know
- 29:46leverage there uh you know when I work
- 29:48for smaller Outlets um you can do
- 29:51whatever you want go go the thing is is
- 29:53that it can be tough to get cren
- 29:55sometimes for I work for a couple months
- 29:58for now called celeb buzz in 2012 which
- 30:02Spin
- 30:03Media but it's not a news out and I
- 30:06couldn't get credential these premieres
- 30:08and some of these big
- 30:10premieres so again it's not quite as
- 30:12easy as it you know on the on the
- 30:15surface um so let me ask
- 30:18you do you have what kind what genre of
- 30:22movie so what kind of genre of movie if
- 30:25you're just sitting down on your couch
- 30:26on a
- 30:28what would you say what would you pop in
- 30:33VC what would you pop in well I really
- 30:35like watching I'm a I'm a I'm kind of
- 30:38more attou to movies about sort of the
- 30:40the era that they came out in um and
- 30:43almost always it's I like to know I like
- 30:46to watch everything as recent as
- 30:48possible that sort of in my my wheelous
- 30:52like I'd say you know of the top 200
- 30:55grossing movies for 2013 or 2014 let's
- 30:59say 2013 I've seen easily over half of
- 31:03so uh really my attack for movies is
- 31:08sort of as a barometer of a gay arcade
- 31:10just kind of what's going on out
- 31:13there okay um in terms of what movies I
- 31:17like I love comies those are kind of my
- 31:19favorite you know my favorite movies
- 31:24off clust I was we we were just as a
- 31:28matter of fact that well two weeks ago
- 31:31we did um whole podcast dedicated to 80s
- 31:34movies oh yeah and so um you know he
- 31:38selected Weird Science what was one good
- 31:41Back to the Future and I did um standby
- 31:45G and some others but you know we also
- 31:47have blade run but I mean you have a
- 31:49multitude of them you know those cop as
- 31:52you may mention um 16 Candles so but the
- 31:55point is we did that so we're right I
- 31:57completely understand what you made
- 31:59about 80s movies and
- 32:03exactly movies too I don't know as much
- 32:05about but what a ER for film you know
- 32:08real quick about we science I was
- 32:11Captain America Premier I was just
- 32:13coincidentally behind Anthony Michael
- 32:15Hall going in L the premere and uh when
- 32:18I got home I was doing my file and I saw
- 32:21on Wikipedia page or page that Anthony
- 32:24Michael Hall is the God's father to
- 32:36robery
- 32:38yeah yes no y it really is um so what
- 32:46um so I guess um so what other questions
- 32:50do you have I was uh wondering maybe uh
- 32:52in recording is there anything in
- 32:54particular that you realized you know
- 32:56what this is
- 32:58there's no
- 32:59audience um uh you know in journalism
- 33:03school they taught you that um you know
- 33:06you want to serve your audience most so
- 33:10in other words you're not writing for
- 33:12yourself so much if you if you think if
- 33:14you're writing for yourself and you're
- 33:15writing for the wrong person so always
- 33:18you want to think about do people care
- 33:21about this and if they don't uh you know
- 33:26it just reflects
- 33:27joural
- 33:30Jud so I guess that kind of goes around
- 33:33something
- 33:34else with your people that you current
- 33:37following or you have to F now that has
- 33:40really fluctuated the way that you think
- 33:44about uh calling like your people write
- 33:50oh yeah oh I see saying um you know uh I
- 33:54mean ever since you know I'd say when I
- 33:57first started working for usek in 2003
- 33:59as a freelancer I had a meeting editor
- 34:02there and the LA editor and he's not
- 34:05there anymore but he's actually he ISS
- 34:08uh but he told me you know he just
- 34:11really cut down what people want very
- 34:14basic and he was you know he walked me
- 34:16through the magazine celebrities piing
- 34:19up go this is what they want you know no
- 34:24words pictures and uh you know really
- 34:28kind of boiled it down for me in terms
- 34:31of uh the audience for that particular
- 34:33Outlet so it's going to be different for
- 34:36real let I know that uh what you kind of
- 34:38Chang
- 34:40after uh you know um the stuff celebrity
- 34:43news KS do really really well you know
- 34:46when I I did TV guide.com also for a
- 34:48couple months and I looked at the
- 34:49traffic numbers and I think one of my
- 34:52second or so bad but it is what it is my
- 34:55second or third biggest story traffic
- 34:57wise was
- 34:59SEL no but you know 30,000 but see that
- 35:04leads to what kind of thing that people
- 35:07want I mean unfort that that's a sad
- 35:09state of embarassing today sex but no
- 35:13and you're right it does you know um but
- 35:16that's that's what it comes down to
- 35:17because they don't really care about I
- 35:21don't know I can't think of anything
- 35:22about but they don't care about the not
- 35:24the serious story but they want
- 35:26something more juy lack of a better word
- 35:32think and that and that's something that
- 35:34you know is it easy to look at a picture
- 35:36yeah absolutely one one quick principle
- 35:39that been cus at graduate school to
- 35:41build it a lot of people I don't think
- 35:42keep in mind it's a little bit wonky and
- 35:45scientific is that the human eye
- 35:47responds differently and tolerates
- 35:50differ computer screen images versus
- 35:52Imes on so that has profound impact for
- 35:57the type of content that people are
- 35:59going to respond to
- 36:01on so you know if we look at oh it's you
- 36:05know crappy that you know we respon to
- 36:07to face you know visual things on the
- 36:10internet well that's just what the ey is
- 36:12comfortable with you know whereas if you
- 36:14read a book uh it's more soothing on
- 36:18your eye and uh substance is more
- 36:21directly TI that well I wonder what the
- 36:24difference would be for
- 36:27laptop right exactly that's good point
- 36:29yeah that's good point so
- 36:33um let me ask you what so if anybody
- 36:36what kind of advice would you have for
- 36:38anybody listen right now they want to
- 36:40get it they want to essentially do your
- 36:42job they want to get in the industry and
- 36:44they want to get what kind of advice
- 36:45would you give well I think uh uh having
- 36:49a foot the door with contact makes a
- 36:51world of difference um you know I
- 36:54couldn't get anybody to arest me until I
- 36:58got you know in
- 37:00at and once you get that first big name
- 37:04you know start to take a little bit more
- 37:06seriously so uh part of that was finding
- 37:09the right school you know even
- 37:11University of Missouri which is an
- 37:13excellent prr I couldn't get the right
- 37:16Contex uh contexts are so you know it's
- 37:21almost depressing important they are
- 37:25like so uh you know when you're starting
- 37:29out that can be really confusing and I
- 37:31didn't quite know which way to go uh
- 37:33with that but try to develop
- 37:36high-profile mentors as best possible
- 37:39for example before I entered
- 37:40Northwestern I emailed the head of the
- 37:43magazine department and I researched his
- 37:45background and I knew what he interested
- 37:48in and I started working for grad system
- 37:52so and he worked at
- 37:54all so you know kind of nuzzle up with
- 37:58uh high-profile people in what you want
- 38:01to do
- 38:03that will
- 38:04make you would you say that there are as
- 38:10joural
- 38:12and consistently keep doing this and
- 38:15just realiz I'm doing
- 38:17something yeah uh you
- 38:20know you get an any job to stting SES it
- 38:23becomes kind of a grind I mean I
- 38:24remember B recently uh she talking
- 38:31about prob you
- 38:34know fair amount of money and you know
- 38:3720 million people see her a week and
- 38:40she's
- 38:41bored so it's like uh you know there's
- 38:45going to be stuff you don't want to do
- 38:47sometimes you know believe me there's
- 38:49questions I don't want to ask sometimes
- 38:51I remember reading interview one time
- 38:53with
- 38:55intern at the New York Times and she
- 38:58said that they looked for candidates who
- 39:00had a few doors already slammed in their
- 39:02face by the time they get to them so
- 39:05it's kind of the essence of Journalism
- 39:07that you know to toughen up and to work
- 39:09for the biggest
- 39:14spokes you were actually mentioning
- 39:16something about answer asking
- 39:20questions yeah I mean um it's uh you
- 39:24know at a certain point you have to
- 39:26trust your own personal you know if your
- 39:28boss you go jump off the bridge you're
- 39:30do it probably not so uh yeah so you
- 39:35know you want to keep you want to have
- 39:37your job at the end of the day you want
- 39:38to keep working but uh there have been
- 39:42examples I've seen over my career of
- 39:44people where uh you know they the
- 39:48Freelancers sort of strung out a little
- 39:50bit to dry in terms of their own
- 39:52judgment they're following orders in
- 39:54terms of uh being aggressive
- 39:57and if something goes wrong it falls in
- 39:59Freelancers lab because you know that's
- 40:02where the Judgment sort of
- 40:04liability and you want to stay out of
- 40:06the
- 40:07situations just looks bad and you know I
- 40:11I to reference another thing from
- 40:13journalism school they they told you
- 40:15know just imagine any time you're
- 40:17writing something down are you
- 40:20comfortable standing in a court of law
- 40:22talking about
- 40:24theable so uh you know you probably
- 40:28never will
- 40:29meiz but that's that's a good standard
- 40:32to have you know good
- 40:35stand that's that's just just you saying
- 40:39that just wow that's just profound to
- 40:43you're right you probably never will be
- 40:44in a court of law but at the same time
- 40:46like w need to make exactly be first be
- 40:51first get into the the news but don't
- 40:53put yourself in a compromising position
- 40:55okay can see you can sleep at night you
- 40:57know I remember there was a guy from uh
- 41:00when I first started he was a freelancer
- 41:02People magazine and he didn't
- 41:05have they had him go I knew about this
- 41:08because there about new he was sent to
- 41:13R's house or some celebrity house to go
- 41:16scope around and police got called up
- 41:19and uh he came and they found you know
- 41:23they cordial they uh sign
- 41:26are map print out and an email from the
- 41:30editor to people saying this is what you
- 41:32need to do and uh you know theend of day
- 41:36one
- 41:38and yeah so they probably have some
- 41:42issues uh it's
- 41:45issues I just you know if I were the
- 41:47freelancer and I was taask that
- 41:48assignment I would go I don't know I
- 41:52have to this an internal diog but I
- 41:54don't know if I'm completely
- 41:57comfortable uh defending my news
- 42:00Gathering technique
- 42:01at so you wanna you know keep that in
- 42:05mind when you're taking assignments and
- 42:08the editors are really good s know that
- 42:10and they
- 42:12don't okay so um I do wrap up today I'm
- 42:16gonna ask you actually I stole this from
- 42:21but I think be I think yeah so I think
- 42:25but I I fascinating and I have never I
- 42:28haven't done this personally favorite
- 42:29word yeah you know exactly what we're
- 42:32gonna ask so first question what is your
- 42:34favorite word my favorite word uh well
- 42:38let me I like AR
- 42:40di yeah think it's something to
- 42:46for
- 42:50words okay what is your least favorite
- 42:52word favorite word how about uh I like
- 42:57goat hey goat I mean it's a good animal
- 43:00but better exactly um what turns you on
- 43:04emotionally creatively with spiritually
- 43:07what turns me on uh uh having my
- 43:11creativity released in other words uh
- 43:15you know it's been trapped for a while
- 43:17and I'm able to get it out there and
- 43:19people respond to it
- 43:22that's what turn you off he's in the
- 43:25right position yeah
- 43:27absolutely uh what turns you off what
- 43:29turn me uh selfishness
- 43:33um
- 43:35themselves yeah it just goes back to
- 43:38that principle of you know you're
- 43:40serving an audience you know socially in
- 43:43what is your favorite CS
- 43:48oh have you ever heard the
- 43:50keeper version of
- 43:55this and I and I will as soon as we're
- 43:58done here I will go look it up play his
- 44:01his favorite word is graits okay and
- 44:04play that over and over and his least
- 44:12favorite
- 44:14R oh wow
- 44:17so so what is your favorite c
- 44:21word okay no what sound or noise do you
- 44:25love
- 44:26uh let's see laughter what sound and
- 44:31noise
- 44:37um people sort
- 44:40of know
- 44:42SM
- 44:47judment uh what profession other than
- 44:49your own would you like to pretend uh
- 44:53artists what profession would you know
- 44:55not
- 45:00like
- 45:01and and If Heaven existed what would you
- 45:04like to hear
- 45:07God
- 45:10uh
- 45:15I no I don't and and you're right that
- 45:19fantastic question that's it time
- 45:24up
- 45:27good job Ser serve serve everybody Fant
- 45:31okay um so that's it um I want to
- 45:37appreciate I want to thank you for
- 45:39coming on this has been an absolute
- 45:43GL this is just I I he can tell you I've
- 45:47been looking forward this for months
- 45:50journalist and you gave some really cool
- 45:52advice to Young journalists out there
- 45:54and so that was very very nice you so um
- 45:58that's my that's really nice and say by
- 45:59the
- 46:00way a lot about see
- 46:03that so Okie doie um for Aon
- 46:10L Nicholas white I'm David Kad and
- 46:14you've been listening to another C
- 46:16podcast catch you later bye guys catch
- 46:18you later bye guys catch you later bye
- 46:20guys catch you later bye guys catch you
- 46:23later bye guys catch
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