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A deep dive into Copywriting Course (What is it, Results from members, What you get) — Transcript

by Kopywriting Kourse · 10,381 words · 1,435 segments · language en · Watch on YouTube

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  1. 0:00hey hey it's n madora here and today I'm
  2. 0:02going to talk to you about copyrighting
  3. 0:04course what is it why would you even use
  4. 0:06this well let me start by giving you a
  5. 0:09quick analogy so let's say you have a
  6. 0:12website that sells stuff and you want to
  7. 0:14make all the marketing on there a little
  8. 0:16bit better so you kind of Channel your
  9. 0:18in marketer to make some advertising
  10. 0:20materials you make some emails you make
  11. 0:22a homepage and you put it out there
  12. 0:25hooray but the results just aren't great
  13. 0:28they're not generating sales people
  14. 0:30aren't coming in people are not
  15. 0:32responding to it now maybe your product
  16. 0:35is really really good you know it's good
  17. 0:38but the problem is it's just not selling
  18. 0:40so what's going on so this is when a lot
  19. 0:43of people will do some searching for how
  20. 0:45to improve stuff and they come across
  21. 0:47the art of copyrighting and they go what
  22. 0:49is this copyrighting thing it seems like
  23. 0:51everyone's talking about it it seems
  24. 0:53like it's the best way to make your
  25. 0:54materials better on your website and all
  26. 0:56of your marketing and all of your ads so
  27. 0:59what copyrighting is it's the act of
  28. 1:01making all of your marketing materials
  29. 1:03better by kind of Shifting around the
  30. 1:05words and our approach is to it is
  31. 1:07Shifting around the words the images the
  32. 1:09videos anything you could do to get in
  33. 1:11front of customers eyeballs how can we
  34. 1:13shift around things a little bit to make
  35. 1:16it better and what you'll find out is
  36. 1:19that copyrighting is the activity that
  37. 1:20uses the least effort yet gets the most
  38. 1:23results of any marketing activity out
  39. 1:26there now if you're a designer and you
  40. 1:28want to redesign a page that's great but
  41. 1:30if the page is not conveying what people
  42. 1:33really want the page is not conveying
  43. 1:35why people should buy this and the page
  44. 1:37is not conveying the reason that they're
  45. 1:39going to get their return out of this
  46. 1:41their hard earned purchase then the page
  47. 1:43is not going to do well if it looks
  48. 1:44really pretty it comes down to really
  49. 1:47good copyrighting and copyrighting is a
  50. 1:49psychology of seeing why people want to
  51. 1:51buy something actually with copyrighting
  52. 1:54people are more likely to buy and be
  53. 1:56happy with their purchases because
  54. 1:58you're not fooling them into buying a
  55. 2:00product you're showing them how it's
  56. 2:01going to help them a lot so that's what
  57. 2:03copyrighting course is it's a training
  58. 2:05program where you will get taught the
  59. 2:07art of copyrighting you will also get
  60. 2:09practice at the art of copywriting
  61. 2:11you'll also get live feedback and hint
  62. 2:13this is one of the best things on there
  63. 2:15and the other thing is you will take all
  64. 2:17these changes and Implement them on your
  65. 2:19business so we teach and help you write
  66. 2:23content that attracts customers that
  67. 2:25converts customers that delights
  68. 2:27customers and just in general keeps
  69. 2:29people wanting to read so we go through
  70. 2:33and help with people with stuff like
  71. 2:35learning better emails so we can teach
  72. 2:36and help you write emails that bring in
  73. 2:38sales meaning we have a course called
  74. 2:40the email writing course where it
  75. 2:42explains the fundamentals of writing a
  76. 2:43really good email but not only that
  77. 2:46that's just step one the next step is
  78. 2:48really having you implement that stuff
  79. 2:50on your own business and then come back
  80. 2:51to us in our 24/7 Forum or our weekly
  81. 2:54office hours and talk to us and say Hey
  82. 2:57how do I make this email better and
  83. 2:58myself and professional writers give you
  84. 3:01actual updates to your email and a lot
  85. 3:03of times we just rewrite them because
  86. 3:04it's sometimes it's easier to rewrite
  87. 3:06them than actually just explaining what
  88. 3:07to do and then we also teach and help
  89. 3:10you write sales pages that are
  90. 3:11structured well and convert well I mean
  91. 3:14if you have a web page or sell anything
  92. 3:15online generally people land on some
  93. 3:17sort of page that has some sort of buy
  94. 3:19now button and if that page is not good
  95. 3:22they leave but if that page is really
  96. 3:23good at explaining your product and why
  97. 3:25they're going to get a great return out
  98. 3:26of your product then maybe they'll buy
  99. 3:28more so so we can help you to make a
  100. 3:31much better sales page we're so good at
  101. 3:33this we also teach and help you make
  102. 3:36pricing structures that can potentially
  103. 3:38make it rain a lot of people have bad
  104. 3:40pricing sometimes they'll have just one
  105. 3:42price that scares people away well we'll
  106. 3:45teach you to make something like a two
  107. 3:47or two three tier pricing structure that
  108. 3:49can give people the flexibility to spend
  109. 3:52a little bit of money with you but
  110. 3:53continuously over time or maybe spend
  111. 3:55one time a large amount of money so we
  112. 3:58not only talk about copyrighting with
  113. 4:00but actually business strategy on
  114. 4:02updating your pricing and a lot of times
  115. 4:04a small change to your pricing structure
  116. 4:06can really make a big difference on your
  117. 4:08overall business we also help and teach
  118. 4:11you and craft email newsletters that
  119. 4:14draw in readers so a lot of companies
  120. 4:16are now sending out email newsletters
  121. 4:18because it's a great way to stay top of
  122. 4:20mind and email newsletters are almost
  123. 4:22better than blogs in a certain way
  124. 4:24because you send out a blast and a bunch
  125. 4:26of people open them right away whereas
  126. 4:28if you send out a blog post you have to
  127. 4:29wait till someone comes to your blog to
  128. 4:31read it so in that sense email
  129. 4:33newsletters are so much more engaging
  130. 4:36and they're so much harder to write than
  131. 4:38blogs because you have to have a really
  132. 4:39interesting email newsletter otherwise
  133. 4:41people can unsubscribe to you so lately
  134. 4:43a lot of people have been coming to us
  135. 4:45for writing email newsletters and we can
  136. 4:47help improve those a lot the other thing
  137. 4:50that I'm really excited to teach people
  138. 4:52about is how to write autoresponders
  139. 4:54that retain your audience so this means
  140. 4:56let's say you don't want to send out an
  141. 4:58email all the time or you don't have
  142. 4:59time to write an email every week well
  143. 5:01guess what you can take some of your
  144. 5:02best content and organize it in an email
  145. 5:04autoresponder which drips out that
  146. 5:07content week after week after week and
  147. 5:09guess what you don't do anything you do
  148. 5:12one setup of this autoresponder
  149. 5:14initially then it goes out to all these
  150. 5:17people so for example if you sign up to
  151. 5:19copyrighting course right now you will
  152. 5:20get an autoresponder drip feed and for
  153. 5:23about 3 to 6 months that's not even me
  154. 5:25sending it and the funny thing is this
  155. 5:27gets people excited to read all of my
  156. 5:29content that they may have missed it
  157. 5:31actually sells people so it holds sales
  158. 5:34and stuff and the good part is I don't
  159. 5:36actually do that I set it up once and it
  160. 5:38just keeps going so these automations
  161. 5:40are very very powerful and with
  162. 5:43copyrighting course you can transform
  163. 5:45every piece of your marketing from Bad
  164. 5:47copy into good copy that means if you
  165. 5:50have a sales page that's not converting
  166. 5:52we'll post it in our forum and our
  167. 5:54writers can say hey you need to change
  168. 5:56this around you have no social proof on
  169. 5:58this place what if you added some test
  170. 5:59testimonials there or if you really want
  171. 6:02to update you can come to office hours
  172. 6:04and talk to me directly every single
  173. 6:06week and you can say hey Neville what's
  174. 6:08wrong with the sales page can I make it
  175. 6:09better and the other thing is we do that
  176. 6:12all for your sales pages but not also
  177. 6:14your emails also your social media posts
  178. 6:17also your ad copy basically every piece
  179. 6:19of copy that you put out even a lot of
  180. 6:21people come to us for YouTube scripts
  181. 6:24and video scripts and those people get
  182. 6:26their stuff changed around to make it a
  183. 6:28much better script which makes a much
  184. 6:30better video which means much better
  185. 6:32results which means much better sales so
  186. 6:35that's a basic overview on copywriting
  187. 6:37course and in this next section I'm
  188. 6:39going to go over how you will learn all
  189. 6:41of this stuff okay so our job is to
  190. 6:44teach you copywriting now how are we
  191. 6:47going to do that well there's many
  192. 6:49different ways to learn copyrighting but
  193. 6:51after teaching tens of thousands of
  194. 6:53students copywriting and working with
  195. 6:56thousands of different companies to
  196. 6:58train their writers to train their
  197. 6:59employes way to do copywriting I've come
  198. 7:01up with a system that might help you and
  199. 7:02it's called the copywriting road map and
  200. 7:05this is how I suggest you learn
  201. 7:06copywriting and sales in order so this
  202. 7:09is the copyrighting road map a high
  203. 7:11level overview of it and basically
  204. 7:13there's four different parts there's the
  205. 7:15Core copyrighting Concepts that you need
  206. 7:16to learn there's email writing social
  207. 7:19media writing and website writing if you
  208. 7:21can master all of these you will become
  209. 7:23a pretty good full stack marketer this
  210. 7:26is a full breakdown of the copywriting
  211. 7:28road map so as you can see you start
  212. 7:30with three different courses in the core
  213. 7:33copywriting concept section you go three
  214. 7:35different courses in email writing
  215. 7:37newsletters email autoresponders three
  216. 7:39different courses on social media
  217. 7:41writing creating ads and creating images
  218. 7:43for your content and then finally
  219. 7:45website writing and this is website
  220. 7:46writing to optimize all your pages on a
  221. 7:48website do search engine optimization
  222. 7:51and then also finally build digital
  223. 7:53products so this means to be able to
  224. 7:55sell something like a course online or a
  225. 7:57document online or a process that have
  226. 7:59online this is a way to monetize some of
  227. 8:02your knowledge and so if you go through
  228. 8:03this copyrighting road map it covers all
  229. 8:06of the basics of marketing and
  230. 8:07copyrighting that you really want to
  231. 8:09learn as a member of copyrighting course
  232. 8:11you actually get access to all of these
  233. 8:13right away so you can see all of the
  234. 8:16courses over here and you can just go in
  235. 8:18order as we put them out so as you can
  236. 8:20see it's really easy to browse them
  237. 8:22click on a lesson watch the videos and
  238. 8:26move on the other way to navigate the
  239. 8:28copyrighting course is to go alart and
  240. 8:30watch what you need to learn right now
  241. 8:33so let's say you really are interested
  242. 8:35in creating a newsletter you can go to
  243. 8:37the newsletter section and start
  244. 8:38watching those videos about newsletters
  245. 8:41and get what you need right away in fact
  246. 8:4593% of people say they saw a return on
  247. 8:48investment from the copyrighting course
  248. 8:50after watching only a few videos check
  249. 8:53out some of these results so Dean said
  250. 8:56within a few minutes of watching some
  251. 8:57videos I was buzzing with ideas on how
  252. 9:00to change my emails the next day we had
  253. 9:02our highest sales Day Ever from a
  254. 9:04promotion I wrote the same day as
  255. 9:06signing up for copyrighting course as
  256. 9:08you can see that's a huge return on
  257. 9:10investment from just watching a few
  258. 9:12quick videos and then jumping into your
  259. 9:15work my goal here is not to make you
  260. 9:17watch me talk on camera all day long my
  261. 9:20goal is to give you some ideas to go out
  262. 9:22into the real world and make real world
  263. 9:24changes to your business or at your job
  264. 9:26that actually increase sales here's
  265. 9:28another test tonial Rob said I'm
  266. 9:31rewriting our landing page using
  267. 9:32everything I've learned from the videos
  268. 9:34in this course huge Improvement already
  269. 9:37once again a great result from just
  270. 9:40watching a couple of videos here's
  271. 9:42another one from CN this is such an
  272. 9:45awesome course I'm learning so much
  273. 9:47about marketing as well as copyrighting
  274. 9:49I'm seeing all the mistakes I've made in
  275. 9:51the past and learning how to correct
  276. 9:53them this is huge a lot of times you'll
  277. 9:56be making mistakes on your copy you'll
  278. 9:58be making mistakes on your web page and
  279. 10:00then you see one of our videos and
  280. 10:02you're like oh that's the way to do it
  281. 10:04that's a better way and you go back and
  282. 10:05change it and see results right away and
  283. 10:07finally look what Laura said better
  284. 10:09copyrighting is making a huge difference
  285. 10:11in all of our marketing Outreach thanks
  286. 10:13for the brilliant courses so just by
  287. 10:16watching a couple of videos It's already
  288. 10:18making real world impacts so before
  289. 10:21Laura even used our 24/7 review Forum
  290. 10:25before she used any of the office hours
  291. 10:27just watching a couple of videos change
  292. 10:30the outcome of their marketing Outreach
  293. 10:33that is a very big deal and I hope you
  294. 10:35understand that just watching a couple
  295. 10:36of our videos can just prod your mind
  296. 10:38into the right direction and change the
  297. 10:40way you write copy or do marketing
  298. 10:42forever one of the things you get with
  299. 10:44the copywriting course is
  300. 10:47247 reviews that means you get feedback
  301. 10:50and rewrites from professional
  302. 10:52copywriters inside of our community so
  303. 10:56we of course teach you lessons through
  304. 10:57our videos but we also give you live
  305. 11:00help and support along the way so we'll
  306. 11:02just kind of hold your hand in case you
  307. 11:04need support along the way our motto is
  308. 11:07to write with you so Improvement happens
  309. 11:11naturally this is like me and you are
  310. 11:13just sitting at a computer together and
  311. 11:14you're watching over my shoulder as I
  312. 11:17correct your copy so yes you can watch
  313. 11:19videos and learn stuff but then when you
  314. 11:21implement it sometimes people have
  315. 11:23questions well that's what our 24/7
  316. 11:25review forum is for you can just submit
  317. 11:28your copy over there and get feedback on
  318. 11:30it right away often times just rewrites
  319. 11:33you can even post your actual copy for
  320. 11:36us to review and honestly this is the
  321. 11:38best way if someone needs something
  322. 11:39Rewritten or someone else to look at it
  323. 11:42for them just post it on our forum and
  324. 11:44myself and all the writers get pained
  325. 11:46right away and it notifies them Taps
  326. 11:48them on the shoulder and say hey someone
  327. 11:49needs help and they go in and they give
  328. 11:52their best crack at the copy or give you
  329. 11:53feedback or critiques so here's someone
  330. 11:56asking about how to update some LinkedIn
  331. 11:58posts
  332. 12:00and then within the same day they get
  333. 12:02multiple professional copywriters giving
  334. 12:04helpful feedbacks or full rewrites so I
  335. 12:08actually chimed in over here and gave
  336. 12:09some advice Plus rewrites on certain
  337. 12:11sections of this guy's post and then
  338. 12:14someone else jumped in over here and
  339. 12:16gave some strategy and rewrites and
  340. 12:18someone else jumped in and gave some
  341. 12:19tips and rewrites this is super super
  342. 12:23super valuable because in the
  343. 12:25copyrighting course our goal is to
  344. 12:26transfer all of our copyrighting
  345. 12:28experience to to you so you can apply it
  346. 12:30forever to all your marketing and
  347. 12:33without our help and the best way to do
  348. 12:35this is by teaching you some lessons you
  349. 12:38writing your own copy and then us giving
  350. 12:40feedback that is the feedback loop that
  351. 12:42makes you better just listen to some of
  352. 12:45these awesome testimonials about our 247
  353. 12:48review Forum so John said this community
  354. 12:52inspires me and the Practical feedback
  355. 12:54helps me make smart marketing decisions
  356. 12:56and I thought I was just going to learn
  357. 12:58copyrighting here thanks for the gold
  358. 13:00marketing advice this is so awesome to
  359. 13:02hear because people also get inspired by
  360. 13:05this community even people who don't
  361. 13:07post in the community follow along and
  362. 13:09watch as people improve their copy share
  363. 13:11their results and then they're like oh
  364. 13:13my God that's so smart I could do that
  365. 13:15and then they get inspired and go work
  366. 13:16on their own business from what they
  367. 13:18learned there here's another one Gordon
  368. 13:21said my business want a best business
  369. 13:23award today partly because of the
  370. 13:25website copy you guys helped me with a
  371. 13:27huge thank you for your your help so
  372. 13:30this is pretty cool just by posting in
  373. 13:32our Forum Gordon got a best business
  374. 13:34award because we were helping him with
  375. 13:36his web pages and we're helping improve
  376. 13:39here critique that a little change that
  377. 13:41around and then sometimes rewrite pieces
  378. 13:43of the headlines and the copy and for
  379. 13:45that he won a best business award that
  380. 13:47is so cool and amazing to hear people
  381. 13:49having success stories like this Candace
  382. 13:52said just wanted to drop a line to say
  383. 13:54how much I am enjoying your copyrighting
  384. 13:56course there's so much to learn and I'm
  385. 13:58mindblown by how much value I'm getting
  386. 14:00for what I'm paying your copywriters are
  387. 14:02Fab and helping me get a clear message
  388. 14:04across and they are so helpful with
  389. 14:06their feedback on my autoresponder
  390. 14:07emails I post so often to get my copy
  391. 14:09reviewed and I love their honesty and
  392. 14:11feedback this is awesome to hear thank
  393. 14:15you Candace and what's going on here is
  394. 14:17that Candace will post in our 247 review
  395. 14:19form myself the other writers the other
  396. 14:22community members will go through and
  397. 14:24give feedback on every single piece of
  398. 14:26copy she has so this was about Pages it
  399. 14:28was homepages it was sales Pages it was
  400. 14:30pricing packages it was the offering she
  401. 14:33was giving all of these things she got
  402. 14:35help on and she got so much help out of
  403. 14:37it because she was getting feedback and
  404. 14:39that is the most important thing you can
  405. 14:41get sometimes we look at our own pages
  406. 14:43so much that we kind of get like this
  407. 14:46familiarity blindness and it's hard to
  408. 14:48update your own stuff after a while you
  409. 14:50look at it so many times and you're like
  410. 14:51oh my God I don't know what to update so
  411. 14:53just posting this in the feedback Forum
  412. 14:56means you're going to get professional
  413. 14:57copywriters and other community members
  414. 14:58look looking at it picking it apart and
  415. 15:00making it better so you can do better in
  416. 15:03your sales and lastly Cameron said this
  417. 15:06I'm really happy with the performance of
  418. 15:08my blog post lots of traffic High CTR
  419. 15:11and most importantly it brought in seven
  420. 15:13leads and seven days thank you for all
  421. 15:15the suggestions and rewrites so what
  422. 15:17happened here was camon went through and
  423. 15:19had a blog post to be Rewritten or it
  424. 15:22was doing okay so he posted it said hey
  425. 15:25what's wrong with this and myself and
  426. 15:26the writers went through and gave
  427. 15:28suggest questions rewrote different
  428. 15:30parts said we should structure it like
  429. 15:32this and now it's getting lots of
  430. 15:34traffic a higher clickthrough rate and
  431. 15:36most importantly like he said it's
  432. 15:37bringing in seven leads in seven days
  433. 15:39that means every single day he's getting
  434. 15:41a lead which is a huge Improvement
  435. 15:44compared to zero leads right so that's
  436. 15:47what the copywriting 247 review form is
  437. 15:49all about take a piece of your copy or
  438. 15:52ask a question or take a page from your
  439. 15:55website and post it to us and we'll
  440. 15:57rewrite it read do it give you
  441. 15:59suggestions and prod you and poke you
  442. 16:02and push you in the right
  443. 16:04direction so let's talk about the live
  444. 16:06office hours that are a part of
  445. 16:08copyrighting course and what these are
  446. 16:10is weekly live calls to speak with
  447. 16:12Neville directly and go over your
  448. 16:14content and strategy that's right jump
  449. 16:17on a call with me and talk strategy ask
  450. 16:20questions or get copy Rewritten now as a
  451. 16:23copywriter my hourly rate is many many
  452. 16:25many hundreds of dollars per hour
  453. 16:28however members of of copyrighting
  454. 16:29course get access to me every single
  455. 16:31week not only do they get access to our
  456. 16:3324/7 review Forum where I'm in as well
  457. 16:36and all the writers I actually get on a
  458. 16:38video call and talk to about eight
  459. 16:40people each time and here's the funny
  460. 16:42thing a lot of people will join these
  461. 16:45calls just to see what other people are
  462. 16:47doing and here's the reason why these
  463. 16:50office hours are kind of a safe space
  464. 16:51for us to talk about our email list size
  465. 16:54the traffic we're making the money we're
  466. 16:56making and they do not get published to
  467. 16:59the general public there's replays of
  468. 17:01them but only copyrighting course
  469. 17:02members can see them so people are a lot
  470. 17:04more honest about their stuff than they
  471. 17:06would be than if they were just talking
  472. 17:07about this on social media so even
  473. 17:10people who don't participate will watch
  474. 17:12these either live or in the replay so
  475. 17:14they can get ideas and see different
  476. 17:16marketing methods and see if they can
  477. 17:18learn lessons from other people and
  478. 17:20other members now why would you want to
  479. 17:22come to in office hours well first of
  480. 17:25all if you have questions you could just
  481. 17:26ask me but here's a big reason and what
  482. 17:29happens is let's say you're working on a
  483. 17:32sales page and you see it a hundred
  484. 17:34times well it's so much that you get
  485. 17:36familiarity blindness and it traps you
  486. 17:38in a box making it hard to think of
  487. 17:40brand new ideas you kind of get stuck
  488. 17:43inside this box and you can't get out
  489. 17:45well you can jump on an office hours
  490. 17:47call to get out of that box and run
  491. 17:50ideas by myself and others and people in
  492. 17:53the comments can participate also and
  493. 17:56give you ideas while we're talking we've
  494. 17:58had some some awesome interactions
  495. 18:00inside of our office hours where people
  496. 18:02will jump in for example someone will
  497. 18:05say hey I I'm trying to reach out to
  498. 18:07lawyers but I don't know if they're
  499. 18:08going to like this and someone on the
  500. 18:10call is a lawyer and so we'll get her on
  501. 18:12the call and say what would you think of
  502. 18:14this and we have all these serendipitous
  503. 18:16moments on these office hours so much
  504. 18:18cool stuff happens during the office
  505. 18:20hours that people have told me that this
  506. 18:22alone is worth the entire price times 10
  507. 18:25it's like free Consulting every single
  508. 18:27week so do you have to come to every
  509. 18:30office hours absolutely not we record
  510. 18:32them for members only and only
  511. 18:34concurrent members can actually watch
  512. 18:35them and so you can watch people really
  513. 18:38build their businesses off of these
  514. 18:41Marie said from our last office hours
  515. 18:43the pricing page you helped with just
  516. 18:45saw a 133% increase from the changes I'm
  517. 18:48stunned this is so awesome to hear
  518. 18:50because in the 10 minutes that we spoke
  519. 18:52on office hours I just suggested a
  520. 18:54different pricing structure and that saw
  521. 18:56a 133% increase in sales that means
  522. 18:59month after month they're going to make
  523. 19:00133% more from that page that is awesome
  524. 19:04Jerry said we're getting a 25% response
  525. 19:08rate to the cold email you made us in
  526. 19:09office hours this is huge for us so this
  527. 19:13is awesome here a 25% response rate to a
  528. 19:15cold email is very very high and before
  529. 19:18he was getting under three so this is a
  530. 19:21massive massive jump for every 100
  531. 19:23emails they send 25% of people are
  532. 19:26responding that's unreal Leah said said
  533. 19:28my weekly emails are a hit thank you for
  534. 19:31helping me do these right so a lot of
  535. 19:33people have been coming to us with email
  536. 19:35newsletters and they say hey is this
  537. 19:38good why are people not responding and
  538. 19:40since we do so many email newsletters
  539. 19:42and get exposure to so many big email
  540. 19:44list behind the scenes we kind of know
  541. 19:46what we're doing with emails and so we
  542. 19:48can say what if you change this around
  543. 19:49what if you change it like this what if
  544. 19:51you name the email this what if you send
  545. 19:53it out at this time and we can go over
  546. 19:55all that stuff really quick back and
  547. 19:57forth live while sharing screens on a
  548. 20:00live office hours
  549. 20:01call and then finally Fred Rico said
  550. 20:04this Neville I got one piece of advice
  551. 20:06in office hours that probably saved me
  552. 20:08years of time I'm in the fitness
  553. 20:10industry and you basically said to ditch
  554. 20:12the blog post because it's an uphill
  555. 20:13battle with thousands of competitors and
  556. 20:16little way to differentiate I focused on
  557. 20:18the other avenues that were already
  558. 20:19working well to get clients just this
  559. 20:22piece of advice was worth it I tripled
  560. 20:24the other avenues so this is a pretty
  561. 20:27cool call on office hours he was trying
  562. 20:29to write blog posts to get SEO traffic
  563. 20:31and it was just kind of going nowhere
  564. 20:33and I kind of gave him the lay of land
  565. 20:34of what I thought about SEO and the type
  566. 20:36of things that he was trying to do and I
  567. 20:38started prodding I said hey where are
  568. 20:40you getting your clients from and we
  569. 20:41started having just basically this
  570. 20:42little mini consults on the call and
  571. 20:45quickly realized that he should not be
  572. 20:47wasting his time doing blog posts even
  573. 20:49though we always encourage people to do
  574. 20:51blog posts that's not where his traffic
  575. 20:53was coming from that's not where his
  576. 20:56clients were coming from so we focused
  577. 20:58on these other Avenues and triple those
  578. 21:00by taking away the focus from blog posts
  579. 21:02and going to the other avenues that were
  580. 21:04actually working well for this guy and
  581. 21:07so that's the benefit of office hours
  582. 21:09instead of just trying to improve the
  583. 21:11copy sometimes we can have these moments
  584. 21:12where we're like wait a second I think
  585. 21:14we're missing the forest for the trees I
  586. 21:15think we're trying to improve the copy
  587. 21:17here when in reality we should be doing
  588. 21:19something totally different and that's
  589. 21:21why live office hours are cool it's like
  590. 21:23having a face-to-face conversation and
  591. 21:26I'm always sharing my screen so you can
  592. 21:27see what I'm doing what I'm writing and
  593. 21:29I can pull up your website can pull up
  594. 21:31your copy I can pull up your emails and
  595. 21:33go over them live this alone is worth
  596. 21:36the entire price of copyrighting
  597. 21:39course so let's go over some results
  598. 21:41people have got from copyrighting course
  599. 21:44now this is through a combination of
  600. 21:46watching videos in our courses area
  601. 21:49posting feedback in our feedback forum
  602. 21:51and then also coming to live office
  603. 21:53hours Let's jump right into some real
  604. 21:55life examples Dylan made $28,000
  605. 21:58with one email I know this sounds crazy
  606. 22:01but this kind of stuff happens all the
  607. 22:02time so he went in our members Forum
  608. 22:05posted his cold email that he was
  609. 22:07sending to people and it was really
  610. 22:08falling flat myself and the writers
  611. 22:11instantly saw some things that he could
  612. 22:12update on the email made it a little bit
  613. 22:14better and then whenever he sent it out
  614. 22:17he made 28,000 from one sale that's
  615. 22:21insane results so I would say that Dylan
  616. 22:24more than 10x his investment in
  617. 22:25copyrighting course and got way more out
  618. 22:28of it than he ever thought the other
  619. 22:29cool thing is now that he knows how to
  620. 22:32position emails and make good emails
  621. 22:34like that he could do it again and again
  622. 22:36whether it's selling printers or whether
  623. 22:37it's some other sales job that's the
  624. 22:40benefit of copyrighting course once you
  625. 22:41learn how to do marketing and position
  626. 22:44the psychology of writing well you could
  627. 22:46do it to everything that you sell in the
  628. 22:49future or let's take Charlotte she
  629. 22:52actually sold out her beta course launch
  630. 22:54in one day and what she did was she came
  631. 22:56to our office hours on how to structure
  632. 22:58a product launch and she kind of knew
  633. 23:01what she wanted to do but wasn't sure
  634. 23:03and had a lot of questions so for 2
  635. 23:05months straight she came to office hours
  636. 23:07every Thursday to get feedback and
  637. 23:08rewrites on her launch emails and this
  638. 23:11was a set of emails that she was going
  639. 23:13to send out to a group of people who she
  640. 23:15thought were kind of interested in her
  641. 23:16product and sure enough she landed six
  642. 23:19clients that paid for her first beta
  643. 23:21course and she said she almost cried and
  644. 23:24so now she's on 2 weeks into her program
  645. 23:27and this is a big deal for a lot of
  646. 23:29people that they kind of know what they
  647. 23:30want to do but they don't have the
  648. 23:32confidence to do it yet and so whenever
  649. 23:33you come to office hours and get some
  650. 23:35professional help and have other people
  651. 23:36look at it and other people review it
  652. 23:38critique it and make it better it makes
  653. 23:40you a lot more confident to get started
  654. 23:43and see what happens next and for her
  655. 23:45she sold out her beta course launch and
  656. 23:47to her that was just a really special
  657. 23:49moment this is Kyle V he made 23,000 in
  658. 23:532 months after joining copyrighting
  659. 23:55course now that's cool but what what's
  660. 23:58even cooler that he springboarded that
  661. 24:01into a seven fig SDR training company in
  662. 24:04just two years he got seven meetings
  663. 24:06three Deals and $23,000 in sales from an
  664. 24:09email that we helped him make inside
  665. 24:11office hours he got a 68% open rate on
  666. 24:14this email which was his highest ever
  667. 24:16and like I said he used a success to
  668. 24:18springboard into a seven figure agency
  669. 24:20and whenever you learn something at
  670. 24:22copyrighting course and apply it to your
  671. 24:24business and it does well a lot of
  672. 24:26people are like hm I wonder if I could
  673. 24:28do this for other people or do an agency
  674. 24:30or apply this to other different
  675. 24:32businesses and that's a really
  676. 24:33serendipitous thing that happened just
  677. 24:35like Kyle he took this success and turn
  678. 24:37it into a huge agency that was
  679. 24:38life-changing for him Dr J grew his
  680. 24:41practice by 47% since last year and this
  681. 24:45was all through posting on the review
  682. 24:47Forum that he was able to update all his
  683. 24:50Pages across his website and all his
  684. 24:52email sequences then over office hours
  685. 24:55he would come and we would discuss ideas
  686. 24:56and techniques to get better reviews
  687. 24:59from clients and so by getting a lot
  688. 25:01more reviews and making a system out of
  689. 25:03it that we kind of developed for him
  690. 25:04it's allowed him to grow
  691. 25:0647% in one year that's a pretty awesome
  692. 25:09result Richard went from zero website
  693. 25:13visits to number one in a super
  694. 25:15competitive Niche online so he actually
  695. 25:18joined the course way back in December
  696. 25:202019 and I'm showing you this chart
  697. 25:22because you'd see in December 2019 he
  698. 25:24was getting essentially no traffic and
  699. 25:27then he quickly grew to to number one in
  700. 25:29his Niche and he learned SEO through our
  701. 25:31courses and through office hours but
  702. 25:34then he absolutely crushed all the other
  703. 25:36competitors he was going after now he
  704. 25:38gets more than 200 300,000 organic
  705. 25:41visits per month using the exact Str
  706. 25:44strategies and he actually had a couple
  707. 25:46of links that would make him money some
  708. 25:48Amazon links on his site and at one
  709. 25:50point he was getting so much traffic he
  710. 25:52was making one sale per minute that is
  711. 25:56insane and that all springboarded from
  712. 25:58some SEO knowledge that he learned
  713. 26:00inside of copyrighting course and
  714. 26:01started applying that and just doing it
  715. 26:03over and over and over again until he
  716. 26:05became the biggest in his entire Niche
  717. 26:08this one's pretty interesting Dr K made
  718. 26:10$100,000 in about 7 weeks with a launch
  719. 26:14that she did with us so she scored a
  720. 26:16six-figure launch with 51 sales in just
  721. 26:19seven weeks and man that was just a
  722. 26:21start she used office hours and the
  723. 26:23Forum to rewrite all of her sales
  724. 26:25sequences sales sequences are the
  725. 26:27backbone of her business and she wanted
  726. 26:29to pre-write all of them instead of you
  727. 26:31know last minute writing all these so
  728. 26:33she used her help on all of them and she
  729. 26:35got that help and she actually started
  730. 26:37making more money from her site than her
  731. 26:39job as a full-time physician that is a
  732. 26:43pretty crazy result this is Rob he has
  733. 26:46really used office hours and the Forum
  734. 26:48really well and in that time he's
  735. 26:50published three books and built 130,000
  736. 26:53plus audience on Instagram and also
  737. 26:55started a YouTube channel a podcast and
  738. 26:58so many more different side projects he
  739. 27:00tried to validate with the help of the
  740. 27:02Forum and office hours so he extensively
  741. 27:05used our forum and office hours to get
  742. 27:07help with all of these projects so even
  743. 27:09people who are starting off projects and
  744. 27:11don't have a big business if you want to
  745. 27:13get help validating or creating some
  746. 27:15sales Pages or materials for it or
  747. 27:16strategy come to office hours or use our
  748. 27:19form and get feedback so Rob in a short
  749. 27:22period of time he self-published three
  750. 27:24books getting writing and brainstorming
  751. 27:27help inside of office hours it was just
  752. 27:29really impressive to watch him do that
  753. 27:31and it actually inspired a lot more
  754. 27:32people to write their own books and the
  755. 27:35other thing is he built a super popular
  756. 27:37divorce Instagram page with 130,000
  757. 27:40followers and it's quickly growing every
  758. 27:42single day and he's turned this into an
  759. 27:44entire business and every week he comes
  760. 27:46to office hours every week he uses the
  761. 27:49Forum to bounce ideas get feedback and
  762. 27:52he has definitely more than 10x his
  763. 27:54investment from copyrighting course and
  764. 27:56we're really proud of him for that
  765. 27:58Brian K got featured on The Joe Rogan
  766. 28:01podcast you know one of the biggest
  767. 28:03podcasts in the world and the first time
  768. 28:05he mentioned this in our Forum he said
  769. 28:07he was going on a quote- unquote Big
  770. 28:09Show and needed help with his site this
  771. 28:12meant he wanted to optimize his landing
  772. 28:14pages he had just started a podcast and
  773. 28:17so he wanted to get more people to
  774. 28:19listen to the podcast watch the podcast
  775. 28:21And subscribe to the podcast after going
  776. 28:23on the Joe ran show and what he did was
  777. 28:26he used our forum and our office hours
  778. 28:27to get feedback on his website Pages
  779. 28:30this was his homepage his sales Pages
  780. 28:33any sort of product descriptions his
  781. 28:35subscribe page podcast page contact all
  782. 28:37that kind of stuff and we really just
  783. 28:39kind of reorder organized things and
  784. 28:41optimize them and the reason for doing
  785. 28:43this is whenever people go on Joe Rogan
  786. 28:45they get a lot of attention so there's
  787. 28:46this big bump in traffic and if Brian
  788. 28:49didn't do that before he would have
  789. 28:51potentially missed out on a ton of
  790. 28:54traffic and subscribers but when the
  791. 28:56show aired he was totally position to
  792. 28:58capture the most amount of emails and
  793. 29:00the most amount of subscribers and make
  794. 29:02the most out of this awesome opportunity
  795. 29:04he had now inside the copyrighting
  796. 29:07course we have a wins page and every
  797. 29:09month it's updated with so many
  798. 29:11different wins that is just impossible
  799. 29:13to almost put our minds around it and so
  800. 29:16what I'm going to do is I'm going to
  801. 29:17share a bunch of Rapid Fire winds with
  802. 29:20you over here I'm going to go real quick
  803. 29:22just to show you that the amount of
  804. 29:24different types of wins that people have
  805. 29:25had I mean people with big businesses
  806. 29:27medium businesses small business people
  807. 29:29validating businesses the list goes on
  808. 29:31so I'm just going to Rapid Fire some
  809. 29:33wins here so check these out so Thomas
  810. 29:36More Than 2x his Facebook ads conversion
  811. 29:38from just a few posts in the Forum just
  812. 29:41post on the Forum and Bam doubling his
  813. 29:44Facebook ads conversion that's huge
  814. 29:46Steve generated 410,000 views on Reddit
  815. 29:49during Black Friday he came to office
  816. 29:51hours ask a couple of questions about
  817. 29:52how to do some Reddit marketing and man
  818. 29:54he just killed it Michael created a last
  819. 29:56minute sales campaign and had had a
  820. 29:58great Black Friday that was the most
  821. 30:01orders he ever had Daniel's cold
  822. 30:02Outreach on Reddit resulted in 16 to 20%
  823. 30:05response rate which is super high and a
  824. 30:0710% sign up rate Patrick got 500,000
  825. 30:11plus views on YouTube and 11,000
  826. 30:13subscribers I mean and now it's grown
  827. 30:16even beyond that and Shawn got helped
  828. 30:18with his best man speech so he really
  829. 30:20wanted to write a good best man speech
  830. 30:22wanted some help and was like is this
  831. 30:23the right place can I do this in office
  832. 30:25hours and I was like you know what we're
  833. 30:26writing so why not and he had a great
  834. 30:28best man speech and post a video of it
  835. 30:29and people were cracking up and crying
  836. 30:31and it was great L's sales page
  837. 30:34converted at
  838. 30:35133% so from going from down to like 1
  839. 30:38to 5% to 133% so for every 100 visitors
  840. 30:42he converted 13 people which is crazy
  841. 30:44good Josh got unstuck and launched his
  842. 30:47podcast like I said before a lot of
  843. 30:49people just want some reassurance that
  844. 30:50they're doing the right thing going in
  845. 30:52the right direction so a lot of people
  846. 30:53will come to the office hours in our
  847. 30:54Forum to make sure that they're going in
  848. 30:56the right direction and Josh finally got
  849. 30:58instu and launch his podcast and a bunch
  850. 31:00of other ideas that he validated Cynthia
  851. 31:02wrote a simple email like recommended in
  852. 31:05an office hour she came to and it
  853. 31:06immediately resulted in four sales now
  854. 31:10this may not sound like that big of a
  855. 31:11deal to some people but if you're just
  856. 31:13getting started and you make your first
  857. 31:14four sales I mean this is really really
  858. 31:17big Carrie got leads in under 1 hour
  859. 31:21after turning on the Facebook ads we
  860. 31:23helped her make so by coming to office
  861. 31:25hours by coming to The Forum and getting
  862. 31:27some help with her Facebook Facebook ads
  863. 31:28she got leads in under 1 hour I mean
  864. 31:31that's some fast turnaround and some
  865. 31:32fast
  866. 31:33results Christopher rewrote this ad
  867. 31:36headline and his CTR jumped more than 2x
  868. 31:40so just from a quick suggestion he
  869. 31:42increased his CTR more than 2x now think
  870. 31:44about it in your business or your line
  871. 31:47of work if you double something well
  872. 31:48that more than 10x your investment in
  873. 31:50copyrighting course in some places
  874. 31:52absolutely by far yes Nick rewrote some
  875. 31:55ad copy and got three leads in under 24
  876. 31:58hours after joining copyrighting course
  877. 32:01now tell me that that's not a pretty
  878. 32:03cool thing and a cool feeling that you
  879. 32:05buy copyrighting course you post some
  880. 32:07feedback and you want some help with it
  881. 32:09and you get three leads in under 24
  882. 32:10hours that's pretty cool Russ Chang his
  883. 32:14email strategy around and his open rates
  884. 32:16increased by more than 10% that's a big
  885. 32:19deal by just changing a couple of things
  886. 32:21around on the email strategy that we
  887. 32:23helped him with that's pretty good Kim
  888. 32:26got unstuck and published his first
  889. 32:28digital product and made sales I
  890. 32:30remember when I first made my first
  891. 32:31dollar online it was a really pivotal
  892. 32:33moment in my life I always remember it
  893. 32:36and whenever someone publishes their
  894. 32:37first digital product and think that no
  895. 32:39one's going to buy it and someone buys
  896. 32:41it's a big deal and it just like unlocks
  897. 32:44something in your brain that gives you a
  898. 32:45lot more confidence Richard is getting
  899. 32:48380,000 visitors per month to his site
  900. 32:51they said it wouldn't have happened with
  901. 32:53the copyrighting course I mean without
  902. 32:55the copyrighting course it wouldn't have
  903. 32:56pushed him in the right direction soad
  904. 32:57glad to be part of that Journey too
  905. 32:59Brian's emails are doing much better
  906. 33:01just from Forum recommendations his open
  907. 33:04rates went from 43% to 71% click rate
  908. 33:07from 8% to 12% subscriptions created
  909. 33:10from 4% to 16% I mean these are just
  910. 33:12bananas
  911. 33:13results Alicia landed her first five fig
  912. 33:17client so if you are a freelance
  913. 33:19copywriter or someone who's just a
  914. 33:21freelancer in General on anything we
  915. 33:23actually help with this kind of stuff we
  916. 33:24help people with their client work all
  917. 33:26the time too and Alicia actually came to
  918. 33:29us asking for some help getting bigger
  919. 33:31and bigger clients and some pricing
  920. 33:33stuff and we pushed her in the right
  921. 33:34direction and she got a five figure
  922. 33:36client I mean that's a big deal Mike's
  923. 33:39newsletter open rates are way up from
  924. 33:41advice just given in the Forum and
  925. 33:43office hours so now they're regularly
  926. 33:45getting 30 to 40% open rates after
  927. 33:47taking some of the advice that we gave
  928. 33:49them Dylan landed his first big client
  929. 33:51thanks to advice from members in this
  930. 33:53forum that's always super cool to hear
  931. 33:56someone get a big client like that and
  932. 33:58then Rob started a new brand and built
  933. 34:00his audience to over 134,000 followers
  934. 34:03that is amazing Michael received a huge
  935. 34:06bonus after updating the emails and
  936. 34:08sales Pages using the Ada formula his
  937. 34:11client noticed that the click rates went
  938. 34:13through the roof that is so awesome to
  939. 34:15hear Phoenix grew her audience 10x and
  940. 34:18did a ton of customer research from
  941. 34:20advice in this forum I mean that's a big
  942. 34:23deal if you're trying to grow a personal
  943. 34:24brand or grow your presence online and
  944. 34:27you T 10 x your audience pretty quick
  945. 34:29that's a pretty cool result Parker
  946. 34:31started getting more product reviews
  947. 34:32from just some small changes that we had
  948. 34:35in the Forum and the office hours that's
  949. 34:37a big deal product reviews are sometimes
  950. 34:39the lifeblood of a small business and
  951. 34:41learning how to get more is a big deal
  952. 34:44Cynthia got a bunch of signups for her
  953. 34:46class and sold products and you she used
  954. 34:48the Ada method to write an email so she
  955. 34:50learned about the adaa formula in some
  956. 34:53of our courses and got some help inside
  957. 34:55of the Forum and started getting real
  958. 34:57life results and real life signups
  959. 34:59Christopher made $11,000 with one email
  960. 35:03that we helped to make inside of the
  961. 35:05Forum so he got 19 purchases of a
  962. 35:08$597 product with an open rate of 20%
  963. 35:11and a click rate of 1.8% that is pretty
  964. 35:14cool for some help that he got inside of
  965. 35:16the form he definitely more than 10x his
  966. 35:19investment in copyrighting course not
  967. 35:20only that but he can do that again and
  968. 35:23again on all of the emails that he sends
  969. 35:26Candice changed her path and boosted her
  970. 35:28income after enrolling in copyrighting
  971. 35:30course she also learned how to Coal
  972. 35:32pitch and now has regularly paying gigs
  973. 35:34she wanted to land regular copy work and
  974. 35:37get regular gigs from companies and she
  975. 35:39already got that just from going to the
  976. 35:41copyrighting course watching a couple of
  977. 35:43her videos and coming to office hours
  978. 35:45she applied all the principles we taught
  979. 35:47her and now is getting regular paying
  980. 35:49gigs Michael doubled his revenue on
  981. 35:51Black Friday and Cyber Monday sale and
  982. 35:54this is just from advice we gave him
  983. 35:55about Black Friday and Cyber Monday this
  984. 35:57is often where people make a lot of
  985. 35:59their money and if you do this correctly
  986. 36:02you can make a lot more money Rob gave
  987. 36:04us credit for helping with his book and
  988. 36:06now it has 40 plus reviews a lot of
  989. 36:08times people are very nervous when they
  990. 36:10self-publish a book they think no one's
  991. 36:11going to read it and he got 40 plus
  992. 36:12reviews pretty quick with some of the
  993. 36:14advice we gave him that is awesome
  994. 36:16Nicollet was tired of figuring things
  995. 36:17out on her own so she now uses the
  996. 36:19community to help with her copy so if
  997. 36:22she has a client or something or needs
  998. 36:24feedback on anything she comes to us and
  999. 36:26says hey what you think about this and
  1000. 36:28people in The Forum give her advice or
  1001. 36:30people in office hours give her advice
  1002. 36:32and she can make better content based
  1003. 36:34off that
  1004. 36:35advice Quang needed to submit two pieces
  1005. 36:38of email copy when applying for a new
  1006. 36:40job so he wanted to run it by us and his
  1007. 36:42new employers loved the email so much he
  1008. 36:45got the job that is a lifechanging
  1009. 36:47result Michael's website went viral on
  1010. 36:50Tik Tok resulting in 3,000 plus sales
  1011. 36:54this was something that he was kind of
  1012. 36:55validating inside of our office house
  1013. 36:57hours and our course and whenever it
  1014. 36:59went viral it got 3,000 plus sales I
  1015. 37:03mean that is a success if I ever heard
  1016. 37:05one Timothy got feedback on a one pager
  1017. 37:07his boss loved it so much now it gets
  1018. 37:09sent out multiple times a week and he
  1019. 37:12says I call that a win and Tim I call
  1020. 37:14that a win as well Thomas sold out
  1021. 37:17within a day after getting feedback on
  1022. 37:19his newsletter in the Forum so he has an
  1023. 37:21email newsletter about high-end pens and
  1024. 37:25he sends it out all the time but we were
  1025. 37:26just like I bet we can make this a lot
  1026. 37:28better and just by coming to a few
  1027. 37:30office hours he structured his email
  1028. 37:32newsletter completely different and
  1029. 37:34added sales to it and he sold 130 boxes
  1030. 37:37in less than a day and he says 18 hours
  1031. 37:40to be more exact I would call that a
  1032. 37:41huge win and definitely he 10x his
  1033. 37:44investment in the copyrighting course so
  1034. 37:46as you can see we have helped a lot of
  1035. 37:48different people with their copyrighting
  1036. 37:50with their design with their strategy
  1037. 37:53with their pricing with their homepages
  1038. 37:55emails sales Pages landing page email
  1039. 37:58signups collect newsletters everything
  1040. 38:00and we want to show you this because
  1041. 38:02copyrighting course is for such a wide
  1042. 38:04variety of people I always want to say
  1043. 38:06it's for one person but there have been
  1044. 38:08people who are Freelancers that come to
  1045. 38:10us and do really well with it there are
  1046. 38:11people that are starting their
  1047. 38:12businesses that come to us and do really
  1048. 38:14well with it there are people with big
  1049. 38:16established businesses that come to us
  1050. 38:18and increase their conversions and do
  1051. 38:20even better and let me just toot my own
  1052. 38:22horn and talk about copyrighting course
  1053. 38:24a little bit Through The Eyes of others
  1054. 38:26so here are some testimonials from some
  1055. 38:28cool high up people when I was putting
  1056. 38:30together million dooll weekend I had
  1057. 38:32about a week before I had to send it to
  1058. 38:34my publisher I called up Neville from
  1059. 38:36copyrighting course and he literally
  1060. 38:38saved my ass and and what I believe
  1061. 38:40helped make new a million-dollar weekend
  1062. 38:42A New York Times best seller number
  1063. 38:44eight uh and he just changed the game
  1064. 38:47and if you go back I think around 20
  1065. 38:49years when I met him and as he started
  1066. 38:50teaching me copywriting I didn't realize
  1067. 38:53the impact of how much just changing the
  1068. 38:55words can make you so much more money
  1069. 38:57and also just have more fun connecting
  1070. 38:59with your audience customers fans and so
  1071. 39:00forth and it applies in every part of
  1072. 39:02your life when you're writing an email
  1073. 39:03to your wife or they're asking for AR
  1074. 39:05raise just the impact of what
  1075. 39:07copyrighting is and even you know I
  1076. 39:09think 15 years ago when I started
  1077. 39:10appsumo Neville was the one who started
  1078. 39:13writing our emails changed it
  1079. 39:15dramatically and it was just kind of
  1080. 39:18crazy uh cuz my emails were like hey go
  1081. 39:20buy this product and neille was really
  1082. 39:22telling stories and using copyrighting
  1083. 39:24to make such a big impact and we we had
  1084. 39:27our first $10,000 email day because of
  1085. 39:29Neville and now our email days you know
  1086. 39:32it's something like $3 to $50,000 a day
  1087. 39:35uh from the emails we send so his impact
  1088. 39:37on copyrighting and teaching me and
  1089. 39:39impacting appsumo uh changed my life all
  1090. 39:42right so I've bought two courses in my
  1091. 39:43life and the first one that I bought and
  1092. 39:45actually the most impactful was
  1093. 39:46Neville's copyrighting course it changed
  1094. 39:48my life I had no idea about copyrighting
  1095. 39:51and I took the course and it broke my
  1096. 39:53frame on what good writing is and I
  1097. 39:55eventually used what I learned it was
  1098. 39:57basically the foundation uh for building
  1099. 39:59my company the hustle which I ended up
  1100. 40:01selling for tens of millions of dollars
  1101. 40:03and taking Neville's course it honestly
  1102. 40:05was the thing that got that whole idea
  1103. 40:07started and I used everything I learned
  1104. 40:09in the writing and we created a
  1105. 40:10newsletter that reached millions of
  1106. 40:12people a day so it's an awesome course
  1107. 40:15hey I started copyrighting course three
  1108. 40:18years ago without a business just an
  1109. 40:19idea and I have a Instagram now with
  1110. 40:23137,000 followers I've got paying
  1111. 40:26clients and the number one reason I have
  1112. 40:28to say that I've been successful is
  1113. 40:30because of the weekly office hours with
  1114. 40:33Neville it's like uh just a superpower
  1115. 40:37to be able to show your website show
  1116. 40:39your emails show your strategy and have
  1117. 40:42Neville like real time improve it in you
  1118. 40:45know 15 minutes if you're an
  1119. 40:47entrepreneur doing this on your own it's
  1120. 40:49a very daunting feeling you don't have
  1121. 40:51anybody to check out your work give you
  1122. 40:53critical feedback and put it into action
  1123. 40:56it's like a cheat show having Neville in
  1124. 40:58your corner and supporting your business
  1125. 41:01and whatever you're trying to create
  1126. 41:02highly recommend anybody work with
  1127. 41:04Neville and the copyrighting course you
  1128. 41:06will not regret it Scott said Neville's
  1129. 41:08copyrighting course and content is a
  1130. 41:10GameChanger it's 10x better than any
  1131. 41:12other sales material I've ever studied
  1132. 41:14we've heard this a lot that the casual
  1133. 41:16and fun tone of copyrighting course
  1134. 41:18helps people learn better and it's not
  1135. 41:20just boring video as you go through it's
  1136. 41:22just a lot more fun than that and has a
  1137. 41:24review area and has office hours it's is
  1138. 41:27so much more helpful than standard
  1139. 41:29videos that you just watch on YouTube
  1140. 41:31Eric Sue said I read Neville's blog and
  1141. 41:34was fascinated by how he made an income
  1142. 41:35online and wanted to copy the same model
  1143. 41:37I learned so much from his writings
  1144. 41:39online alone and even started my own
  1145. 41:41content agency from it Ross hudgin of
  1146. 41:44Siege media says Neville takes part in a
  1147. 41:47bunch of startups like appsumo and the
  1148. 41:48hustle and puts out his many skills to
  1149. 41:50the world and making an impact Chris doe
  1150. 41:53from the future says Neville shares
  1151. 41:55Insight that might help you in your
  1152. 41:57business familiarity ruins your ability
  1153. 41:59to critique something you can't relive a
  1154. 42:02first impression so introducing fresh
  1155. 42:04eyes to your problem almost always leads
  1156. 42:06to better insights Cody Sanchez says I
  1157. 42:10think the best way to learn copyrighting
  1158. 42:12is reading some of the greats I like
  1159. 42:13Neville mad's copyrighting course we
  1160. 42:15even hired copyrighting course to train
  1161. 42:17all of our writers Tim solo the CMO of
  1162. 42:20the big SEO company ahref said we bought
  1163. 42:24our whole marketing team subscriptions
  1164. 42:25to copyrighting course so they can get
  1165. 42:27feedback on all of our Pages this helps
  1166. 42:29us optimize each page much better this
  1167. 42:32is a great use for companies if you want
  1168. 42:34to send all of your employees to
  1169. 42:36copyrighting course they can upload some
  1170. 42:38of your content whether it be blog post
  1171. 42:39sales page landing page pricing page
  1172. 42:41anything and get feedback and updates to
  1173. 42:44make everything convert a lot better
  1174. 42:46just imagine the return on investment
  1175. 42:47that gets when you multiply that across
  1176. 42:49all of your employees those are some
  1177. 42:51really nice reviews from some really
  1178. 42:54cool people and just to keep going on
  1179. 42:56copy course I got to say we've got the
  1180. 42:59experience and the numbers and can
  1181. 43:01hopefully help you so there's a billion
  1182. 43:04plus email sent 49,000 plus product
  1183. 43:07sales 35 different Industries we've
  1184. 43:09helped millions of dollars in digital
  1185. 43:11sales we helped dominate search results
  1186. 43:14with great content for a lot of
  1187. 43:15companies 745 plus Consulting sessions
  1188. 43:18for private individuals we run the top
  1189. 43:21copywriting blog we have 1,350 articles
  1190. 43:24written we've landed in 2.7 million plus
  1191. 43:27plus inboxes probably a lot more than
  1192. 43:28that actually we have really got the
  1193. 43:30experience and the numbers and we hope
  1194. 43:32this proves that we can help you too I
  1195. 43:35mean just look at the companies we've
  1196. 43:36worked with this is a small slice of
  1197. 43:39companies we've worked with I mean we
  1198. 43:41can't even just fit them on a slide to
  1199. 43:42where it's like you could even see it
  1200. 43:44this goes on and on and on and on we
  1201. 43:46have worked with so many different
  1202. 43:47companies from small startups to big
  1203. 43:49companies to people just getting off the
  1204. 43:51ground we've got the experience through
  1205. 43:53the whole gamut and different Industries
  1206. 43:55now let's talk about the founder over
  1207. 43:57here myself Neville madora so let's talk
  1208. 44:00about some things I've helped apply
  1209. 44:02great copyrighting and marketing to all
  1210. 44:04the companies I've been part of such as
  1211. 44:07House of Rave copyrighting course nblog
  1212. 44:08Swip file the hustle hustle conon pink
  1213. 44:11Java media real Savvy sumo.com copy aai
  1214. 44:14and appsumo and I would love to help you
  1215. 44:17do the same I've had tens of thousands
  1216. 44:19of students come through copyrighting
  1217. 44:20course and learn writing from me and
  1218. 44:23make their own Serendipity by learning
  1219. 44:25how to write better publish online get
  1220. 44:28notice for jobs gigs clients and I've
  1221. 44:31helped 750 plus companies myself and
  1222. 44:35I've been at this for about 20 plus
  1223. 44:36years and I'm always learning new stuff
  1224. 44:39I'm always curious about writing
  1225. 44:41marketing conversion rate optimization
  1226. 44:43SEO I love doing that stuff and
  1227. 44:45hopefully that enthusiasm shows through
  1228. 44:48and helps you learn too inside of the
  1229. 44:50copyrighting course so here's a quick
  1230. 44:53recap of what the copyrighting course is
  1231. 44:56number one it's a set of courses
  1232. 44:58designed to teach you copywriting in
  1233. 44:59sales so you log in and watch videos we
  1234. 45:02even have a road map that you can follow
  1235. 45:03along if you don't know where to start
  1236. 45:05number two it's a 247 review Community
  1237. 45:09where we can get your copy updated and
  1238. 45:11refreshed so you post in our custombuilt
  1239. 45:13forum and myself and all the writers see
  1240. 45:16it and all the other community members
  1241. 45:17and we'll give you feedback on how you
  1242. 45:19can change stuff and my favorite way of
  1243. 45:21giving feedback is just rewriting people
  1244. 45:23stuff instead of saying how can I
  1245. 45:25improve this cold email and giving you a
  1246. 45:26lot of different tips I say what if you
  1247. 45:28just did this and rewrite it it's one of
  1248. 45:30the best ways to learn by you taking an
  1249. 45:33attempt getting corrected and then
  1250. 45:35making it better that's the best way to
  1251. 45:37learn I've seen with 10,000 plus
  1252. 45:39students number three you're going to
  1253. 45:41get writing assignments that help you
  1254. 45:42practice and then you can even get
  1255. 45:44feedback on them and then become a
  1256. 45:46better marketer for example we have this
  1257. 45:49assignment where you learn the Ada
  1258. 45:51formula and I have you try to sell me a
  1259. 45:53boat in this you'll apply what you just
  1260. 45:56learned in the video and write a pitch
  1261. 45:58trying to sell me a boat and myself and
  1262. 46:01writers give you feedback on this and
  1263. 46:03this helps you become a better writer
  1264. 46:05writing assignments where you get
  1265. 46:07feedback and improve are the way to go
  1266. 46:09number four you'll get weekly live
  1267. 46:11office hours to discuss your project or
  1268. 46:13you're writing one on-one this alone is
  1269. 46:16what people say is just one of the best
  1270. 46:18things about copyrighting course that if
  1271. 46:20you ever get super stuck and it's
  1272. 46:22something that you'd like to just
  1273. 46:23discuss back and forth with myself then
  1274. 46:25you just hop on everything Thursday and
  1275. 46:27talk to me so many connections have been
  1276. 46:29made in office hours and so many cool
  1277. 46:31things happen that a lot of people will
  1278. 46:33watch the replays or come and watch the
  1279. 46:35calls without even participating just to
  1280. 46:37see what people are working on and
  1281. 46:39because these are private calls people
  1282. 46:41talk about their numbers openly they
  1283. 46:43talk about Revenue opening it's so much
  1284. 46:45more interesting than what you can see
  1285. 46:47online publicly because a lot of people
  1286. 46:49don't personally share those types of
  1287. 46:50numbers and number five you get a
  1288. 46:54community of business owners to network
  1289. 46:55with and copywriters and this is a big
  1290. 46:59deal a lot of people have got gigs and
  1291. 47:02had cool things happen because of who
  1292. 47:04they met in copyrighting course for
  1293. 47:06example Dan became the CMO of a seven
  1294. 47:09figure agency by connections he made
  1295. 47:12inside the copyrighting course or
  1296. 47:14Michael became the COO of a big content
  1297. 47:17company and a big company across the
  1298. 47:20world from someone he met on
  1299. 47:22copyrighting course and they started
  1300. 47:23working with each other and eventually
  1301. 47:25made a partnership
  1302. 47:27or get this I was in California one time
  1303. 47:30and a copyrighting course student called
  1304. 47:31me up and said hey do you want to meet
  1305. 47:33Jamie Fox and I was like are you joking
  1306. 47:37and sure enough this guy knows Jamie Fox
  1307. 47:40long story but a copyrighting course
  1308. 47:42student help me hang out and party at
  1309. 47:44Jamie Fox's house twice so a lot of
  1310. 47:48random strange serendipitous things
  1311. 47:50happen when you're part of communities
  1312. 47:52like that and that stuff happens all the
  1313. 47:53time inside copyrighting course people
  1314. 47:55form Partnerships people say hey can you
  1315. 47:58help me write this people meet in the
  1316. 48:00DMS and meet up offline and say what's
  1317. 48:03up to each other and start working
  1318. 48:04together it's just a great Community
  1319. 48:07where a lot of things can happen so when
  1320. 48:09you join the copyrighting course you get
  1321. 48:10all the tools to help you make better
  1322. 48:13emails sales pages one Pages homepages
  1323. 48:16about Pages sign up forms promotions
  1324. 48:18popups product descriptions images SEO
  1325. 48:21content cold emails pitch Texs and video
  1326. 48:23scripts and a lot more so these are all
  1327. 48:26great reasons to become a member of
  1328. 48:28copyrighting course right now we really
  1329. 48:31hope to see you inside the members area
  1330. 48:33I don't think you'll regret it and we
  1331. 48:35want to make you the best writer the
  1332. 48:37best marketer possible and learn the
  1333. 48:39whole full stack of marketing and
  1334. 48:41marketing psychology and learn how to
  1335. 48:43apply it into real life my name is Nev
  1336. 48:45madora I will see you inside the members
  1337. 48:48area so let me tell you why to act now
  1338. 48:52this very instant to join copyrighting
  1339. 48:54course and sign up earlier rather then
  1340. 48:56later whenever I first learned
  1341. 48:58copyrighting I started learning about it
  1342. 49:00because I had my own business and wanted
  1343. 49:02to send out emails and get people to buy
  1344. 49:05from the emails well I started doing it
  1345. 49:07I started making newsletters that I
  1346. 49:09thought people would really enjoy I
  1347. 49:10spent hours making the images and the
  1348. 49:13text and the layout and had these big
  1349. 49:15buy now buttons on every single product
  1350. 49:17and my e-commerce business saw
  1351. 49:20$0 from these emails and I was sending
  1352. 49:23them out to
  1353. 49:247,500 previous customers these were
  1354. 49:27people who had already spent money with
  1355. 49:28me and no one was buying anything so I
  1356. 49:31just thought okay you know email
  1357. 49:32marketing isn't that great and people
  1358. 49:34are just lying about it well one of my
  1359. 49:36friends told me to go study copyrighting
  1360. 49:38and I did I started reading every book I
  1361. 49:40could get my hands on I started reading
  1362. 49:42the Gary Halbert letters I started
  1363. 49:43reading ogl on advertising and all these
  1364. 49:46other classic books staying up till like
  1365. 49:476:00 in the morning every day fascinated
  1366. 49:49that had found this new skill called
  1367. 49:52copyrighting and what happened was I
  1368. 49:55immediately got two things very quick I
  1369. 49:58got happy and angry at the same time and
  1370. 50:01I was very happy because I had just
  1371. 50:04learned copywriting and I feel like
  1372. 50:06everything I could do now and sell I
  1373. 50:08could make it better with this
  1374. 50:09copywriting technique but I was also
  1375. 50:11simultaneously very angry because
  1376. 50:14everything I had done in the past
  1377. 50:16marketing wise seemed to be wrong now
  1378. 50:19that I knew copyrighting so all those
  1379. 50:21emails I was sending I was just like
  1380. 50:23putting as many products as I could
  1381. 50:25inside of the emails and putting big buy
  1382. 50:27now buttons next to them thinking that
  1383. 50:29someone would just click on them I
  1384. 50:31realized through copyrighting I was like
  1385. 50:32that's not the way to do it what if I
  1386. 50:34talked about one product for the entire
  1387. 50:36email and showed how good it was and
  1388. 50:39showed all the features it had and told
  1389. 50:41people other ways that they could use
  1390. 50:43the product so they could buy this
  1391. 50:45product and use it for many different
  1392. 50:46use cases instead of just one and so I
  1393. 50:49was just happy and angry that I had
  1394. 50:52learned copyrighting but angry that I
  1395. 50:54had been applying it wrong to everything
  1396. 50:56and then the other thing is since
  1397. 50:58copywriting is basically the psychology
  1398. 51:00of getting people to take action I
  1399. 51:02realized that I was doing a lot of
  1400. 51:04things in my personal life wrong as well
  1401. 51:07this was a surprising fact but I
  1402. 51:09realized that a lot of times if I said
  1403. 51:11hey friend can you do this thing I was
  1404. 51:14going about it all the wrong way whereas
  1405. 51:17if I wanted to do it the copyrighting
  1406. 51:18way perhaps I would have told my friend
  1407. 51:20to do that thing using the ad formula
  1408. 51:23and that would have been a much better
  1409. 51:24way to get them to do the thing and be
  1410. 51:26happy about doing the thing so like I
  1411. 51:29said I was just happy and angry at the
  1412. 51:32same time I learned copyrighting because
  1413. 51:34happy I learned this new technique sad
  1414. 51:36and angry that I had done everything
  1415. 51:39wrong so that is why I say act now by
  1416. 51:42copyrighting course now because even if
  1417. 51:44you watch a couple of videos it can
  1418. 51:46completely shift the mentality of the
  1419. 51:48way that you approach selling things
  1420. 51:50meaning selling a product selling an
  1421. 51:53idea selling a concept that you're
  1422. 51:55writing inside of a blog post selling
  1423. 51:58something that you're putting out to
  1424. 51:59social media these are all things that
  1425. 52:01can be updated with copyrighting and I
  1426. 52:03would encourage you to do it now rather
  1427. 52:05than later and what happens is whenever
  1428. 52:07people buy copyrighting course and they
  1429. 52:09learn some of these Concepts they
  1430. 52:10realize holy cow I can use this forever
  1431. 52:14in every part of my life in my whole
  1432. 52:17entire life from now on so that is why I
  1433. 52:19say act now by copyrighting course and I
  1434. 52:23will see you inside and hopefully help
  1435. 52:25you 10x the way you communicate

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