A deep dive into Copywriting Course (What is it, Results from members, What you get) — Transcript
Full transcript
- 0:00hey hey it's n madora here and today I'm
- 0:02going to talk to you about copyrighting
- 0:04course what is it why would you even use
- 0:06this well let me start by giving you a
- 0:09quick analogy so let's say you have a
- 0:12website that sells stuff and you want to
- 0:14make all the marketing on there a little
- 0:16bit better so you kind of Channel your
- 0:18in marketer to make some advertising
- 0:20materials you make some emails you make
- 0:22a homepage and you put it out there
- 0:25hooray but the results just aren't great
- 0:28they're not generating sales people
- 0:30aren't coming in people are not
- 0:32responding to it now maybe your product
- 0:35is really really good you know it's good
- 0:38but the problem is it's just not selling
- 0:40so what's going on so this is when a lot
- 0:43of people will do some searching for how
- 0:45to improve stuff and they come across
- 0:47the art of copyrighting and they go what
- 0:49is this copyrighting thing it seems like
- 0:51everyone's talking about it it seems
- 0:53like it's the best way to make your
- 0:54materials better on your website and all
- 0:56of your marketing and all of your ads so
- 0:59what copyrighting is it's the act of
- 1:01making all of your marketing materials
- 1:03better by kind of Shifting around the
- 1:05words and our approach is to it is
- 1:07Shifting around the words the images the
- 1:09videos anything you could do to get in
- 1:11front of customers eyeballs how can we
- 1:13shift around things a little bit to make
- 1:16it better and what you'll find out is
- 1:19that copyrighting is the activity that
- 1:20uses the least effort yet gets the most
- 1:23results of any marketing activity out
- 1:26there now if you're a designer and you
- 1:28want to redesign a page that's great but
- 1:30if the page is not conveying what people
- 1:33really want the page is not conveying
- 1:35why people should buy this and the page
- 1:37is not conveying the reason that they're
- 1:39going to get their return out of this
- 1:41their hard earned purchase then the page
- 1:43is not going to do well if it looks
- 1:44really pretty it comes down to really
- 1:47good copyrighting and copyrighting is a
- 1:49psychology of seeing why people want to
- 1:51buy something actually with copyrighting
- 1:54people are more likely to buy and be
- 1:56happy with their purchases because
- 1:58you're not fooling them into buying a
- 2:00product you're showing them how it's
- 2:01going to help them a lot so that's what
- 2:03copyrighting course is it's a training
- 2:05program where you will get taught the
- 2:07art of copyrighting you will also get
- 2:09practice at the art of copywriting
- 2:11you'll also get live feedback and hint
- 2:13this is one of the best things on there
- 2:15and the other thing is you will take all
- 2:17these changes and Implement them on your
- 2:19business so we teach and help you write
- 2:23content that attracts customers that
- 2:25converts customers that delights
- 2:27customers and just in general keeps
- 2:29people wanting to read so we go through
- 2:33and help with people with stuff like
- 2:35learning better emails so we can teach
- 2:36and help you write emails that bring in
- 2:38sales meaning we have a course called
- 2:40the email writing course where it
- 2:42explains the fundamentals of writing a
- 2:43really good email but not only that
- 2:46that's just step one the next step is
- 2:48really having you implement that stuff
- 2:50on your own business and then come back
- 2:51to us in our 24/7 Forum or our weekly
- 2:54office hours and talk to us and say Hey
- 2:57how do I make this email better and
- 2:58myself and professional writers give you
- 3:01actual updates to your email and a lot
- 3:03of times we just rewrite them because
- 3:04it's sometimes it's easier to rewrite
- 3:06them than actually just explaining what
- 3:07to do and then we also teach and help
- 3:10you write sales pages that are
- 3:11structured well and convert well I mean
- 3:14if you have a web page or sell anything
- 3:15online generally people land on some
- 3:17sort of page that has some sort of buy
- 3:19now button and if that page is not good
- 3:22they leave but if that page is really
- 3:23good at explaining your product and why
- 3:25they're going to get a great return out
- 3:26of your product then maybe they'll buy
- 3:28more so so we can help you to make a
- 3:31much better sales page we're so good at
- 3:33this we also teach and help you make
- 3:36pricing structures that can potentially
- 3:38make it rain a lot of people have bad
- 3:40pricing sometimes they'll have just one
- 3:42price that scares people away well we'll
- 3:45teach you to make something like a two
- 3:47or two three tier pricing structure that
- 3:49can give people the flexibility to spend
- 3:52a little bit of money with you but
- 3:53continuously over time or maybe spend
- 3:55one time a large amount of money so we
- 3:58not only talk about copyrighting with
- 4:00but actually business strategy on
- 4:02updating your pricing and a lot of times
- 4:04a small change to your pricing structure
- 4:06can really make a big difference on your
- 4:08overall business we also help and teach
- 4:11you and craft email newsletters that
- 4:14draw in readers so a lot of companies
- 4:16are now sending out email newsletters
- 4:18because it's a great way to stay top of
- 4:20mind and email newsletters are almost
- 4:22better than blogs in a certain way
- 4:24because you send out a blast and a bunch
- 4:26of people open them right away whereas
- 4:28if you send out a blog post you have to
- 4:29wait till someone comes to your blog to
- 4:31read it so in that sense email
- 4:33newsletters are so much more engaging
- 4:36and they're so much harder to write than
- 4:38blogs because you have to have a really
- 4:39interesting email newsletter otherwise
- 4:41people can unsubscribe to you so lately
- 4:43a lot of people have been coming to us
- 4:45for writing email newsletters and we can
- 4:47help improve those a lot the other thing
- 4:50that I'm really excited to teach people
- 4:52about is how to write autoresponders
- 4:54that retain your audience so this means
- 4:56let's say you don't want to send out an
- 4:58email all the time or you don't have
- 4:59time to write an email every week well
- 5:01guess what you can take some of your
- 5:02best content and organize it in an email
- 5:04autoresponder which drips out that
- 5:07content week after week after week and
- 5:09guess what you don't do anything you do
- 5:12one setup of this autoresponder
- 5:14initially then it goes out to all these
- 5:17people so for example if you sign up to
- 5:19copyrighting course right now you will
- 5:20get an autoresponder drip feed and for
- 5:23about 3 to 6 months that's not even me
- 5:25sending it and the funny thing is this
- 5:27gets people excited to read all of my
- 5:29content that they may have missed it
- 5:31actually sells people so it holds sales
- 5:34and stuff and the good part is I don't
- 5:36actually do that I set it up once and it
- 5:38just keeps going so these automations
- 5:40are very very powerful and with
- 5:43copyrighting course you can transform
- 5:45every piece of your marketing from Bad
- 5:47copy into good copy that means if you
- 5:50have a sales page that's not converting
- 5:52we'll post it in our forum and our
- 5:54writers can say hey you need to change
- 5:56this around you have no social proof on
- 5:58this place what if you added some test
- 5:59testimonials there or if you really want
- 6:02to update you can come to office hours
- 6:04and talk to me directly every single
- 6:06week and you can say hey Neville what's
- 6:08wrong with the sales page can I make it
- 6:09better and the other thing is we do that
- 6:12all for your sales pages but not also
- 6:14your emails also your social media posts
- 6:17also your ad copy basically every piece
- 6:19of copy that you put out even a lot of
- 6:21people come to us for YouTube scripts
- 6:24and video scripts and those people get
- 6:26their stuff changed around to make it a
- 6:28much better script which makes a much
- 6:30better video which means much better
- 6:32results which means much better sales so
- 6:35that's a basic overview on copywriting
- 6:37course and in this next section I'm
- 6:39going to go over how you will learn all
- 6:41of this stuff okay so our job is to
- 6:44teach you copywriting now how are we
- 6:47going to do that well there's many
- 6:49different ways to learn copyrighting but
- 6:51after teaching tens of thousands of
- 6:53students copywriting and working with
- 6:56thousands of different companies to
- 6:58train their writers to train their
- 6:59employes way to do copywriting I've come
- 7:01up with a system that might help you and
- 7:02it's called the copywriting road map and
- 7:05this is how I suggest you learn
- 7:06copywriting and sales in order so this
- 7:09is the copyrighting road map a high
- 7:11level overview of it and basically
- 7:13there's four different parts there's the
- 7:15Core copyrighting Concepts that you need
- 7:16to learn there's email writing social
- 7:19media writing and website writing if you
- 7:21can master all of these you will become
- 7:23a pretty good full stack marketer this
- 7:26is a full breakdown of the copywriting
- 7:28road map so as you can see you start
- 7:30with three different courses in the core
- 7:33copywriting concept section you go three
- 7:35different courses in email writing
- 7:37newsletters email autoresponders three
- 7:39different courses on social media
- 7:41writing creating ads and creating images
- 7:43for your content and then finally
- 7:45website writing and this is website
- 7:46writing to optimize all your pages on a
- 7:48website do search engine optimization
- 7:51and then also finally build digital
- 7:53products so this means to be able to
- 7:55sell something like a course online or a
- 7:57document online or a process that have
- 7:59online this is a way to monetize some of
- 8:02your knowledge and so if you go through
- 8:03this copyrighting road map it covers all
- 8:06of the basics of marketing and
- 8:07copyrighting that you really want to
- 8:09learn as a member of copyrighting course
- 8:11you actually get access to all of these
- 8:13right away so you can see all of the
- 8:16courses over here and you can just go in
- 8:18order as we put them out so as you can
- 8:20see it's really easy to browse them
- 8:22click on a lesson watch the videos and
- 8:26move on the other way to navigate the
- 8:28copyrighting course is to go alart and
- 8:30watch what you need to learn right now
- 8:33so let's say you really are interested
- 8:35in creating a newsletter you can go to
- 8:37the newsletter section and start
- 8:38watching those videos about newsletters
- 8:41and get what you need right away in fact
- 8:4593% of people say they saw a return on
- 8:48investment from the copyrighting course
- 8:50after watching only a few videos check
- 8:53out some of these results so Dean said
- 8:56within a few minutes of watching some
- 8:57videos I was buzzing with ideas on how
- 9:00to change my emails the next day we had
- 9:02our highest sales Day Ever from a
- 9:04promotion I wrote the same day as
- 9:06signing up for copyrighting course as
- 9:08you can see that's a huge return on
- 9:10investment from just watching a few
- 9:12quick videos and then jumping into your
- 9:15work my goal here is not to make you
- 9:17watch me talk on camera all day long my
- 9:20goal is to give you some ideas to go out
- 9:22into the real world and make real world
- 9:24changes to your business or at your job
- 9:26that actually increase sales here's
- 9:28another test tonial Rob said I'm
- 9:31rewriting our landing page using
- 9:32everything I've learned from the videos
- 9:34in this course huge Improvement already
- 9:37once again a great result from just
- 9:40watching a couple of videos here's
- 9:42another one from CN this is such an
- 9:45awesome course I'm learning so much
- 9:47about marketing as well as copyrighting
- 9:49I'm seeing all the mistakes I've made in
- 9:51the past and learning how to correct
- 9:53them this is huge a lot of times you'll
- 9:56be making mistakes on your copy you'll
- 9:58be making mistakes on your web page and
- 10:00then you see one of our videos and
- 10:02you're like oh that's the way to do it
- 10:04that's a better way and you go back and
- 10:05change it and see results right away and
- 10:07finally look what Laura said better
- 10:09copyrighting is making a huge difference
- 10:11in all of our marketing Outreach thanks
- 10:13for the brilliant courses so just by
- 10:16watching a couple of videos It's already
- 10:18making real world impacts so before
- 10:21Laura even used our 24/7 review Forum
- 10:25before she used any of the office hours
- 10:27just watching a couple of videos change
- 10:30the outcome of their marketing Outreach
- 10:33that is a very big deal and I hope you
- 10:35understand that just watching a couple
- 10:36of our videos can just prod your mind
- 10:38into the right direction and change the
- 10:40way you write copy or do marketing
- 10:42forever one of the things you get with
- 10:44the copywriting course is
- 10:47247 reviews that means you get feedback
- 10:50and rewrites from professional
- 10:52copywriters inside of our community so
- 10:56we of course teach you lessons through
- 10:57our videos but we also give you live
- 11:00help and support along the way so we'll
- 11:02just kind of hold your hand in case you
- 11:04need support along the way our motto is
- 11:07to write with you so Improvement happens
- 11:11naturally this is like me and you are
- 11:13just sitting at a computer together and
- 11:14you're watching over my shoulder as I
- 11:17correct your copy so yes you can watch
- 11:19videos and learn stuff but then when you
- 11:21implement it sometimes people have
- 11:23questions well that's what our 24/7
- 11:25review forum is for you can just submit
- 11:28your copy over there and get feedback on
- 11:30it right away often times just rewrites
- 11:33you can even post your actual copy for
- 11:36us to review and honestly this is the
- 11:38best way if someone needs something
- 11:39Rewritten or someone else to look at it
- 11:42for them just post it on our forum and
- 11:44myself and all the writers get pained
- 11:46right away and it notifies them Taps
- 11:48them on the shoulder and say hey someone
- 11:49needs help and they go in and they give
- 11:52their best crack at the copy or give you
- 11:53feedback or critiques so here's someone
- 11:56asking about how to update some LinkedIn
- 11:58posts
- 12:00and then within the same day they get
- 12:02multiple professional copywriters giving
- 12:04helpful feedbacks or full rewrites so I
- 12:08actually chimed in over here and gave
- 12:09some advice Plus rewrites on certain
- 12:11sections of this guy's post and then
- 12:14someone else jumped in over here and
- 12:16gave some strategy and rewrites and
- 12:18someone else jumped in and gave some
- 12:19tips and rewrites this is super super
- 12:23super valuable because in the
- 12:25copyrighting course our goal is to
- 12:26transfer all of our copyrighting
- 12:28experience to to you so you can apply it
- 12:30forever to all your marketing and
- 12:33without our help and the best way to do
- 12:35this is by teaching you some lessons you
- 12:38writing your own copy and then us giving
- 12:40feedback that is the feedback loop that
- 12:42makes you better just listen to some of
- 12:45these awesome testimonials about our 247
- 12:48review Forum so John said this community
- 12:52inspires me and the Practical feedback
- 12:54helps me make smart marketing decisions
- 12:56and I thought I was just going to learn
- 12:58copyrighting here thanks for the gold
- 13:00marketing advice this is so awesome to
- 13:02hear because people also get inspired by
- 13:05this community even people who don't
- 13:07post in the community follow along and
- 13:09watch as people improve their copy share
- 13:11their results and then they're like oh
- 13:13my God that's so smart I could do that
- 13:15and then they get inspired and go work
- 13:16on their own business from what they
- 13:18learned there here's another one Gordon
- 13:21said my business want a best business
- 13:23award today partly because of the
- 13:25website copy you guys helped me with a
- 13:27huge thank you for your your help so
- 13:30this is pretty cool just by posting in
- 13:32our Forum Gordon got a best business
- 13:34award because we were helping him with
- 13:36his web pages and we're helping improve
- 13:39here critique that a little change that
- 13:41around and then sometimes rewrite pieces
- 13:43of the headlines and the copy and for
- 13:45that he won a best business award that
- 13:47is so cool and amazing to hear people
- 13:49having success stories like this Candace
- 13:52said just wanted to drop a line to say
- 13:54how much I am enjoying your copyrighting
- 13:56course there's so much to learn and I'm
- 13:58mindblown by how much value I'm getting
- 14:00for what I'm paying your copywriters are
- 14:02Fab and helping me get a clear message
- 14:04across and they are so helpful with
- 14:06their feedback on my autoresponder
- 14:07emails I post so often to get my copy
- 14:09reviewed and I love their honesty and
- 14:11feedback this is awesome to hear thank
- 14:15you Candace and what's going on here is
- 14:17that Candace will post in our 247 review
- 14:19form myself the other writers the other
- 14:22community members will go through and
- 14:24give feedback on every single piece of
- 14:26copy she has so this was about Pages it
- 14:28was homepages it was sales Pages it was
- 14:30pricing packages it was the offering she
- 14:33was giving all of these things she got
- 14:35help on and she got so much help out of
- 14:37it because she was getting feedback and
- 14:39that is the most important thing you can
- 14:41get sometimes we look at our own pages
- 14:43so much that we kind of get like this
- 14:46familiarity blindness and it's hard to
- 14:48update your own stuff after a while you
- 14:50look at it so many times and you're like
- 14:51oh my God I don't know what to update so
- 14:53just posting this in the feedback Forum
- 14:56means you're going to get professional
- 14:57copywriters and other community members
- 14:58look looking at it picking it apart and
- 15:00making it better so you can do better in
- 15:03your sales and lastly Cameron said this
- 15:06I'm really happy with the performance of
- 15:08my blog post lots of traffic High CTR
- 15:11and most importantly it brought in seven
- 15:13leads and seven days thank you for all
- 15:15the suggestions and rewrites so what
- 15:17happened here was camon went through and
- 15:19had a blog post to be Rewritten or it
- 15:22was doing okay so he posted it said hey
- 15:25what's wrong with this and myself and
- 15:26the writers went through and gave
- 15:28suggest questions rewrote different
- 15:30parts said we should structure it like
- 15:32this and now it's getting lots of
- 15:34traffic a higher clickthrough rate and
- 15:36most importantly like he said it's
- 15:37bringing in seven leads in seven days
- 15:39that means every single day he's getting
- 15:41a lead which is a huge Improvement
- 15:44compared to zero leads right so that's
- 15:47what the copywriting 247 review form is
- 15:49all about take a piece of your copy or
- 15:52ask a question or take a page from your
- 15:55website and post it to us and we'll
- 15:57rewrite it read do it give you
- 15:59suggestions and prod you and poke you
- 16:02and push you in the right
- 16:04direction so let's talk about the live
- 16:06office hours that are a part of
- 16:08copyrighting course and what these are
- 16:10is weekly live calls to speak with
- 16:12Neville directly and go over your
- 16:14content and strategy that's right jump
- 16:17on a call with me and talk strategy ask
- 16:20questions or get copy Rewritten now as a
- 16:23copywriter my hourly rate is many many
- 16:25many hundreds of dollars per hour
- 16:28however members of of copyrighting
- 16:29course get access to me every single
- 16:31week not only do they get access to our
- 16:3324/7 review Forum where I'm in as well
- 16:36and all the writers I actually get on a
- 16:38video call and talk to about eight
- 16:40people each time and here's the funny
- 16:42thing a lot of people will join these
- 16:45calls just to see what other people are
- 16:47doing and here's the reason why these
- 16:50office hours are kind of a safe space
- 16:51for us to talk about our email list size
- 16:54the traffic we're making the money we're
- 16:56making and they do not get published to
- 16:59the general public there's replays of
- 17:01them but only copyrighting course
- 17:02members can see them so people are a lot
- 17:04more honest about their stuff than they
- 17:06would be than if they were just talking
- 17:07about this on social media so even
- 17:10people who don't participate will watch
- 17:12these either live or in the replay so
- 17:14they can get ideas and see different
- 17:16marketing methods and see if they can
- 17:18learn lessons from other people and
- 17:20other members now why would you want to
- 17:22come to in office hours well first of
- 17:25all if you have questions you could just
- 17:26ask me but here's a big reason and what
- 17:29happens is let's say you're working on a
- 17:32sales page and you see it a hundred
- 17:34times well it's so much that you get
- 17:36familiarity blindness and it traps you
- 17:38in a box making it hard to think of
- 17:40brand new ideas you kind of get stuck
- 17:43inside this box and you can't get out
- 17:45well you can jump on an office hours
- 17:47call to get out of that box and run
- 17:50ideas by myself and others and people in
- 17:53the comments can participate also and
- 17:56give you ideas while we're talking we've
- 17:58had some some awesome interactions
- 18:00inside of our office hours where people
- 18:02will jump in for example someone will
- 18:05say hey I I'm trying to reach out to
- 18:07lawyers but I don't know if they're
- 18:08going to like this and someone on the
- 18:10call is a lawyer and so we'll get her on
- 18:12the call and say what would you think of
- 18:14this and we have all these serendipitous
- 18:16moments on these office hours so much
- 18:18cool stuff happens during the office
- 18:20hours that people have told me that this
- 18:22alone is worth the entire price times 10
- 18:25it's like free Consulting every single
- 18:27week so do you have to come to every
- 18:30office hours absolutely not we record
- 18:32them for members only and only
- 18:34concurrent members can actually watch
- 18:35them and so you can watch people really
- 18:38build their businesses off of these
- 18:41Marie said from our last office hours
- 18:43the pricing page you helped with just
- 18:45saw a 133% increase from the changes I'm
- 18:48stunned this is so awesome to hear
- 18:50because in the 10 minutes that we spoke
- 18:52on office hours I just suggested a
- 18:54different pricing structure and that saw
- 18:56a 133% increase in sales that means
- 18:59month after month they're going to make
- 19:00133% more from that page that is awesome
- 19:04Jerry said we're getting a 25% response
- 19:08rate to the cold email you made us in
- 19:09office hours this is huge for us so this
- 19:13is awesome here a 25% response rate to a
- 19:15cold email is very very high and before
- 19:18he was getting under three so this is a
- 19:21massive massive jump for every 100
- 19:23emails they send 25% of people are
- 19:26responding that's unreal Leah said said
- 19:28my weekly emails are a hit thank you for
- 19:31helping me do these right so a lot of
- 19:33people have been coming to us with email
- 19:35newsletters and they say hey is this
- 19:38good why are people not responding and
- 19:40since we do so many email newsletters
- 19:42and get exposure to so many big email
- 19:44list behind the scenes we kind of know
- 19:46what we're doing with emails and so we
- 19:48can say what if you change this around
- 19:49what if you change it like this what if
- 19:51you name the email this what if you send
- 19:53it out at this time and we can go over
- 19:55all that stuff really quick back and
- 19:57forth live while sharing screens on a
- 20:00live office hours
- 20:01call and then finally Fred Rico said
- 20:04this Neville I got one piece of advice
- 20:06in office hours that probably saved me
- 20:08years of time I'm in the fitness
- 20:10industry and you basically said to ditch
- 20:12the blog post because it's an uphill
- 20:13battle with thousands of competitors and
- 20:16little way to differentiate I focused on
- 20:18the other avenues that were already
- 20:19working well to get clients just this
- 20:22piece of advice was worth it I tripled
- 20:24the other avenues so this is a pretty
- 20:27cool call on office hours he was trying
- 20:29to write blog posts to get SEO traffic
- 20:31and it was just kind of going nowhere
- 20:33and I kind of gave him the lay of land
- 20:34of what I thought about SEO and the type
- 20:36of things that he was trying to do and I
- 20:38started prodding I said hey where are
- 20:40you getting your clients from and we
- 20:41started having just basically this
- 20:42little mini consults on the call and
- 20:45quickly realized that he should not be
- 20:47wasting his time doing blog posts even
- 20:49though we always encourage people to do
- 20:51blog posts that's not where his traffic
- 20:53was coming from that's not where his
- 20:56clients were coming from so we focused
- 20:58on these other Avenues and triple those
- 21:00by taking away the focus from blog posts
- 21:02and going to the other avenues that were
- 21:04actually working well for this guy and
- 21:07so that's the benefit of office hours
- 21:09instead of just trying to improve the
- 21:11copy sometimes we can have these moments
- 21:12where we're like wait a second I think
- 21:14we're missing the forest for the trees I
- 21:15think we're trying to improve the copy
- 21:17here when in reality we should be doing
- 21:19something totally different and that's
- 21:21why live office hours are cool it's like
- 21:23having a face-to-face conversation and
- 21:26I'm always sharing my screen so you can
- 21:27see what I'm doing what I'm writing and
- 21:29I can pull up your website can pull up
- 21:31your copy I can pull up your emails and
- 21:33go over them live this alone is worth
- 21:36the entire price of copyrighting
- 21:39course so let's go over some results
- 21:41people have got from copyrighting course
- 21:44now this is through a combination of
- 21:46watching videos in our courses area
- 21:49posting feedback in our feedback forum
- 21:51and then also coming to live office
- 21:53hours Let's jump right into some real
- 21:55life examples Dylan made $28,000
- 21:58with one email I know this sounds crazy
- 22:01but this kind of stuff happens all the
- 22:02time so he went in our members Forum
- 22:05posted his cold email that he was
- 22:07sending to people and it was really
- 22:08falling flat myself and the writers
- 22:11instantly saw some things that he could
- 22:12update on the email made it a little bit
- 22:14better and then whenever he sent it out
- 22:17he made 28,000 from one sale that's
- 22:21insane results so I would say that Dylan
- 22:24more than 10x his investment in
- 22:25copyrighting course and got way more out
- 22:28of it than he ever thought the other
- 22:29cool thing is now that he knows how to
- 22:32position emails and make good emails
- 22:34like that he could do it again and again
- 22:36whether it's selling printers or whether
- 22:37it's some other sales job that's the
- 22:40benefit of copyrighting course once you
- 22:41learn how to do marketing and position
- 22:44the psychology of writing well you could
- 22:46do it to everything that you sell in the
- 22:49future or let's take Charlotte she
- 22:52actually sold out her beta course launch
- 22:54in one day and what she did was she came
- 22:56to our office hours on how to structure
- 22:58a product launch and she kind of knew
- 23:01what she wanted to do but wasn't sure
- 23:03and had a lot of questions so for 2
- 23:05months straight she came to office hours
- 23:07every Thursday to get feedback and
- 23:08rewrites on her launch emails and this
- 23:11was a set of emails that she was going
- 23:13to send out to a group of people who she
- 23:15thought were kind of interested in her
- 23:16product and sure enough she landed six
- 23:19clients that paid for her first beta
- 23:21course and she said she almost cried and
- 23:24so now she's on 2 weeks into her program
- 23:27and this is a big deal for a lot of
- 23:29people that they kind of know what they
- 23:30want to do but they don't have the
- 23:32confidence to do it yet and so whenever
- 23:33you come to office hours and get some
- 23:35professional help and have other people
- 23:36look at it and other people review it
- 23:38critique it and make it better it makes
- 23:40you a lot more confident to get started
- 23:43and see what happens next and for her
- 23:45she sold out her beta course launch and
- 23:47to her that was just a really special
- 23:49moment this is Kyle V he made 23,000 in
- 23:532 months after joining copyrighting
- 23:55course now that's cool but what what's
- 23:58even cooler that he springboarded that
- 24:01into a seven fig SDR training company in
- 24:04just two years he got seven meetings
- 24:06three Deals and $23,000 in sales from an
- 24:09email that we helped him make inside
- 24:11office hours he got a 68% open rate on
- 24:14this email which was his highest ever
- 24:16and like I said he used a success to
- 24:18springboard into a seven figure agency
- 24:20and whenever you learn something at
- 24:22copyrighting course and apply it to your
- 24:24business and it does well a lot of
- 24:26people are like hm I wonder if I could
- 24:28do this for other people or do an agency
- 24:30or apply this to other different
- 24:32businesses and that's a really
- 24:33serendipitous thing that happened just
- 24:35like Kyle he took this success and turn
- 24:37it into a huge agency that was
- 24:38life-changing for him Dr J grew his
- 24:41practice by 47% since last year and this
- 24:45was all through posting on the review
- 24:47Forum that he was able to update all his
- 24:50Pages across his website and all his
- 24:52email sequences then over office hours
- 24:55he would come and we would discuss ideas
- 24:56and techniques to get better reviews
- 24:59from clients and so by getting a lot
- 25:01more reviews and making a system out of
- 25:03it that we kind of developed for him
- 25:04it's allowed him to grow
- 25:0647% in one year that's a pretty awesome
- 25:09result Richard went from zero website
- 25:13visits to number one in a super
- 25:15competitive Niche online so he actually
- 25:18joined the course way back in December
- 25:202019 and I'm showing you this chart
- 25:22because you'd see in December 2019 he
- 25:24was getting essentially no traffic and
- 25:27then he quickly grew to to number one in
- 25:29his Niche and he learned SEO through our
- 25:31courses and through office hours but
- 25:34then he absolutely crushed all the other
- 25:36competitors he was going after now he
- 25:38gets more than 200 300,000 organic
- 25:41visits per month using the exact Str
- 25:44strategies and he actually had a couple
- 25:46of links that would make him money some
- 25:48Amazon links on his site and at one
- 25:50point he was getting so much traffic he
- 25:52was making one sale per minute that is
- 25:56insane and that all springboarded from
- 25:58some SEO knowledge that he learned
- 26:00inside of copyrighting course and
- 26:01started applying that and just doing it
- 26:03over and over and over again until he
- 26:05became the biggest in his entire Niche
- 26:08this one's pretty interesting Dr K made
- 26:10$100,000 in about 7 weeks with a launch
- 26:14that she did with us so she scored a
- 26:16six-figure launch with 51 sales in just
- 26:19seven weeks and man that was just a
- 26:21start she used office hours and the
- 26:23Forum to rewrite all of her sales
- 26:25sequences sales sequences are the
- 26:27backbone of her business and she wanted
- 26:29to pre-write all of them instead of you
- 26:31know last minute writing all these so
- 26:33she used her help on all of them and she
- 26:35got that help and she actually started
- 26:37making more money from her site than her
- 26:39job as a full-time physician that is a
- 26:43pretty crazy result this is Rob he has
- 26:46really used office hours and the Forum
- 26:48really well and in that time he's
- 26:50published three books and built 130,000
- 26:53plus audience on Instagram and also
- 26:55started a YouTube channel a podcast and
- 26:58so many more different side projects he
- 27:00tried to validate with the help of the
- 27:02Forum and office hours so he extensively
- 27:05used our forum and office hours to get
- 27:07help with all of these projects so even
- 27:09people who are starting off projects and
- 27:11don't have a big business if you want to
- 27:13get help validating or creating some
- 27:15sales Pages or materials for it or
- 27:16strategy come to office hours or use our
- 27:19form and get feedback so Rob in a short
- 27:22period of time he self-published three
- 27:24books getting writing and brainstorming
- 27:27help inside of office hours it was just
- 27:29really impressive to watch him do that
- 27:31and it actually inspired a lot more
- 27:32people to write their own books and the
- 27:35other thing is he built a super popular
- 27:37divorce Instagram page with 130,000
- 27:40followers and it's quickly growing every
- 27:42single day and he's turned this into an
- 27:44entire business and every week he comes
- 27:46to office hours every week he uses the
- 27:49Forum to bounce ideas get feedback and
- 27:52he has definitely more than 10x his
- 27:54investment from copyrighting course and
- 27:56we're really proud of him for that
- 27:58Brian K got featured on The Joe Rogan
- 28:01podcast you know one of the biggest
- 28:03podcasts in the world and the first time
- 28:05he mentioned this in our Forum he said
- 28:07he was going on a quote- unquote Big
- 28:09Show and needed help with his site this
- 28:12meant he wanted to optimize his landing
- 28:14pages he had just started a podcast and
- 28:17so he wanted to get more people to
- 28:19listen to the podcast watch the podcast
- 28:21And subscribe to the podcast after going
- 28:23on the Joe ran show and what he did was
- 28:26he used our forum and our office hours
- 28:27to get feedback on his website Pages
- 28:30this was his homepage his sales Pages
- 28:33any sort of product descriptions his
- 28:35subscribe page podcast page contact all
- 28:37that kind of stuff and we really just
- 28:39kind of reorder organized things and
- 28:41optimize them and the reason for doing
- 28:43this is whenever people go on Joe Rogan
- 28:45they get a lot of attention so there's
- 28:46this big bump in traffic and if Brian
- 28:49didn't do that before he would have
- 28:51potentially missed out on a ton of
- 28:54traffic and subscribers but when the
- 28:56show aired he was totally position to
- 28:58capture the most amount of emails and
- 29:00the most amount of subscribers and make
- 29:02the most out of this awesome opportunity
- 29:04he had now inside the copyrighting
- 29:07course we have a wins page and every
- 29:09month it's updated with so many
- 29:11different wins that is just impossible
- 29:13to almost put our minds around it and so
- 29:16what I'm going to do is I'm going to
- 29:17share a bunch of Rapid Fire winds with
- 29:20you over here I'm going to go real quick
- 29:22just to show you that the amount of
- 29:24different types of wins that people have
- 29:25had I mean people with big businesses
- 29:27medium businesses small business people
- 29:29validating businesses the list goes on
- 29:31so I'm just going to Rapid Fire some
- 29:33wins here so check these out so Thomas
- 29:36More Than 2x his Facebook ads conversion
- 29:38from just a few posts in the Forum just
- 29:41post on the Forum and Bam doubling his
- 29:44Facebook ads conversion that's huge
- 29:46Steve generated 410,000 views on Reddit
- 29:49during Black Friday he came to office
- 29:51hours ask a couple of questions about
- 29:52how to do some Reddit marketing and man
- 29:54he just killed it Michael created a last
- 29:56minute sales campaign and had had a
- 29:58great Black Friday that was the most
- 30:01orders he ever had Daniel's cold
- 30:02Outreach on Reddit resulted in 16 to 20%
- 30:05response rate which is super high and a
- 30:0710% sign up rate Patrick got 500,000
- 30:11plus views on YouTube and 11,000
- 30:13subscribers I mean and now it's grown
- 30:16even beyond that and Shawn got helped
- 30:18with his best man speech so he really
- 30:20wanted to write a good best man speech
- 30:22wanted some help and was like is this
- 30:23the right place can I do this in office
- 30:25hours and I was like you know what we're
- 30:26writing so why not and he had a great
- 30:28best man speech and post a video of it
- 30:29and people were cracking up and crying
- 30:31and it was great L's sales page
- 30:34converted at
- 30:35133% so from going from down to like 1
- 30:38to 5% to 133% so for every 100 visitors
- 30:42he converted 13 people which is crazy
- 30:44good Josh got unstuck and launched his
- 30:47podcast like I said before a lot of
- 30:49people just want some reassurance that
- 30:50they're doing the right thing going in
- 30:52the right direction so a lot of people
- 30:53will come to the office hours in our
- 30:54Forum to make sure that they're going in
- 30:56the right direction and Josh finally got
- 30:58instu and launch his podcast and a bunch
- 31:00of other ideas that he validated Cynthia
- 31:02wrote a simple email like recommended in
- 31:05an office hour she came to and it
- 31:06immediately resulted in four sales now
- 31:10this may not sound like that big of a
- 31:11deal to some people but if you're just
- 31:13getting started and you make your first
- 31:14four sales I mean this is really really
- 31:17big Carrie got leads in under 1 hour
- 31:21after turning on the Facebook ads we
- 31:23helped her make so by coming to office
- 31:25hours by coming to The Forum and getting
- 31:27some help with her Facebook Facebook ads
- 31:28she got leads in under 1 hour I mean
- 31:31that's some fast turnaround and some
- 31:32fast
- 31:33results Christopher rewrote this ad
- 31:36headline and his CTR jumped more than 2x
- 31:40so just from a quick suggestion he
- 31:42increased his CTR more than 2x now think
- 31:44about it in your business or your line
- 31:47of work if you double something well
- 31:48that more than 10x your investment in
- 31:50copyrighting course in some places
- 31:52absolutely by far yes Nick rewrote some
- 31:55ad copy and got three leads in under 24
- 31:58hours after joining copyrighting course
- 32:01now tell me that that's not a pretty
- 32:03cool thing and a cool feeling that you
- 32:05buy copyrighting course you post some
- 32:07feedback and you want some help with it
- 32:09and you get three leads in under 24
- 32:10hours that's pretty cool Russ Chang his
- 32:14email strategy around and his open rates
- 32:16increased by more than 10% that's a big
- 32:19deal by just changing a couple of things
- 32:21around on the email strategy that we
- 32:23helped him with that's pretty good Kim
- 32:26got unstuck and published his first
- 32:28digital product and made sales I
- 32:30remember when I first made my first
- 32:31dollar online it was a really pivotal
- 32:33moment in my life I always remember it
- 32:36and whenever someone publishes their
- 32:37first digital product and think that no
- 32:39one's going to buy it and someone buys
- 32:41it's a big deal and it just like unlocks
- 32:44something in your brain that gives you a
- 32:45lot more confidence Richard is getting
- 32:48380,000 visitors per month to his site
- 32:51they said it wouldn't have happened with
- 32:53the copyrighting course I mean without
- 32:55the copyrighting course it wouldn't have
- 32:56pushed him in the right direction soad
- 32:57glad to be part of that Journey too
- 32:59Brian's emails are doing much better
- 33:01just from Forum recommendations his open
- 33:04rates went from 43% to 71% click rate
- 33:07from 8% to 12% subscriptions created
- 33:10from 4% to 16% I mean these are just
- 33:12bananas
- 33:13results Alicia landed her first five fig
- 33:17client so if you are a freelance
- 33:19copywriter or someone who's just a
- 33:21freelancer in General on anything we
- 33:23actually help with this kind of stuff we
- 33:24help people with their client work all
- 33:26the time too and Alicia actually came to
- 33:29us asking for some help getting bigger
- 33:31and bigger clients and some pricing
- 33:33stuff and we pushed her in the right
- 33:34direction and she got a five figure
- 33:36client I mean that's a big deal Mike's
- 33:39newsletter open rates are way up from
- 33:41advice just given in the Forum and
- 33:43office hours so now they're regularly
- 33:45getting 30 to 40% open rates after
- 33:47taking some of the advice that we gave
- 33:49them Dylan landed his first big client
- 33:51thanks to advice from members in this
- 33:53forum that's always super cool to hear
- 33:56someone get a big client like that and
- 33:58then Rob started a new brand and built
- 34:00his audience to over 134,000 followers
- 34:03that is amazing Michael received a huge
- 34:06bonus after updating the emails and
- 34:08sales Pages using the Ada formula his
- 34:11client noticed that the click rates went
- 34:13through the roof that is so awesome to
- 34:15hear Phoenix grew her audience 10x and
- 34:18did a ton of customer research from
- 34:20advice in this forum I mean that's a big
- 34:23deal if you're trying to grow a personal
- 34:24brand or grow your presence online and
- 34:27you T 10 x your audience pretty quick
- 34:29that's a pretty cool result Parker
- 34:31started getting more product reviews
- 34:32from just some small changes that we had
- 34:35in the Forum and the office hours that's
- 34:37a big deal product reviews are sometimes
- 34:39the lifeblood of a small business and
- 34:41learning how to get more is a big deal
- 34:44Cynthia got a bunch of signups for her
- 34:46class and sold products and you she used
- 34:48the Ada method to write an email so she
- 34:50learned about the adaa formula in some
- 34:53of our courses and got some help inside
- 34:55of the Forum and started getting real
- 34:57life results and real life signups
- 34:59Christopher made $11,000 with one email
- 35:03that we helped to make inside of the
- 35:05Forum so he got 19 purchases of a
- 35:08$597 product with an open rate of 20%
- 35:11and a click rate of 1.8% that is pretty
- 35:14cool for some help that he got inside of
- 35:16the form he definitely more than 10x his
- 35:19investment in copyrighting course not
- 35:20only that but he can do that again and
- 35:23again on all of the emails that he sends
- 35:26Candice changed her path and boosted her
- 35:28income after enrolling in copyrighting
- 35:30course she also learned how to Coal
- 35:32pitch and now has regularly paying gigs
- 35:34she wanted to land regular copy work and
- 35:37get regular gigs from companies and she
- 35:39already got that just from going to the
- 35:41copyrighting course watching a couple of
- 35:43her videos and coming to office hours
- 35:45she applied all the principles we taught
- 35:47her and now is getting regular paying
- 35:49gigs Michael doubled his revenue on
- 35:51Black Friday and Cyber Monday sale and
- 35:54this is just from advice we gave him
- 35:55about Black Friday and Cyber Monday this
- 35:57is often where people make a lot of
- 35:59their money and if you do this correctly
- 36:02you can make a lot more money Rob gave
- 36:04us credit for helping with his book and
- 36:06now it has 40 plus reviews a lot of
- 36:08times people are very nervous when they
- 36:10self-publish a book they think no one's
- 36:11going to read it and he got 40 plus
- 36:12reviews pretty quick with some of the
- 36:14advice we gave him that is awesome
- 36:16Nicollet was tired of figuring things
- 36:17out on her own so she now uses the
- 36:19community to help with her copy so if
- 36:22she has a client or something or needs
- 36:24feedback on anything she comes to us and
- 36:26says hey what you think about this and
- 36:28people in The Forum give her advice or
- 36:30people in office hours give her advice
- 36:32and she can make better content based
- 36:34off that
- 36:35advice Quang needed to submit two pieces
- 36:38of email copy when applying for a new
- 36:40job so he wanted to run it by us and his
- 36:42new employers loved the email so much he
- 36:45got the job that is a lifechanging
- 36:47result Michael's website went viral on
- 36:50Tik Tok resulting in 3,000 plus sales
- 36:54this was something that he was kind of
- 36:55validating inside of our office house
- 36:57hours and our course and whenever it
- 36:59went viral it got 3,000 plus sales I
- 37:03mean that is a success if I ever heard
- 37:05one Timothy got feedback on a one pager
- 37:07his boss loved it so much now it gets
- 37:09sent out multiple times a week and he
- 37:12says I call that a win and Tim I call
- 37:14that a win as well Thomas sold out
- 37:17within a day after getting feedback on
- 37:19his newsletter in the Forum so he has an
- 37:21email newsletter about high-end pens and
- 37:25he sends it out all the time but we were
- 37:26just like I bet we can make this a lot
- 37:28better and just by coming to a few
- 37:30office hours he structured his email
- 37:32newsletter completely different and
- 37:34added sales to it and he sold 130 boxes
- 37:37in less than a day and he says 18 hours
- 37:40to be more exact I would call that a
- 37:41huge win and definitely he 10x his
- 37:44investment in the copyrighting course so
- 37:46as you can see we have helped a lot of
- 37:48different people with their copyrighting
- 37:50with their design with their strategy
- 37:53with their pricing with their homepages
- 37:55emails sales Pages landing page email
- 37:58signups collect newsletters everything
- 38:00and we want to show you this because
- 38:02copyrighting course is for such a wide
- 38:04variety of people I always want to say
- 38:06it's for one person but there have been
- 38:08people who are Freelancers that come to
- 38:10us and do really well with it there are
- 38:11people that are starting their
- 38:12businesses that come to us and do really
- 38:14well with it there are people with big
- 38:16established businesses that come to us
- 38:18and increase their conversions and do
- 38:20even better and let me just toot my own
- 38:22horn and talk about copyrighting course
- 38:24a little bit Through The Eyes of others
- 38:26so here are some testimonials from some
- 38:28cool high up people when I was putting
- 38:30together million dooll weekend I had
- 38:32about a week before I had to send it to
- 38:34my publisher I called up Neville from
- 38:36copyrighting course and he literally
- 38:38saved my ass and and what I believe
- 38:40helped make new a million-dollar weekend
- 38:42A New York Times best seller number
- 38:44eight uh and he just changed the game
- 38:47and if you go back I think around 20
- 38:49years when I met him and as he started
- 38:50teaching me copywriting I didn't realize
- 38:53the impact of how much just changing the
- 38:55words can make you so much more money
- 38:57and also just have more fun connecting
- 38:59with your audience customers fans and so
- 39:00forth and it applies in every part of
- 39:02your life when you're writing an email
- 39:03to your wife or they're asking for AR
- 39:05raise just the impact of what
- 39:07copyrighting is and even you know I
- 39:09think 15 years ago when I started
- 39:10appsumo Neville was the one who started
- 39:13writing our emails changed it
- 39:15dramatically and it was just kind of
- 39:18crazy uh cuz my emails were like hey go
- 39:20buy this product and neille was really
- 39:22telling stories and using copyrighting
- 39:24to make such a big impact and we we had
- 39:27our first $10,000 email day because of
- 39:29Neville and now our email days you know
- 39:32it's something like $3 to $50,000 a day
- 39:35uh from the emails we send so his impact
- 39:37on copyrighting and teaching me and
- 39:39impacting appsumo uh changed my life all
- 39:42right so I've bought two courses in my
- 39:43life and the first one that I bought and
- 39:45actually the most impactful was
- 39:46Neville's copyrighting course it changed
- 39:48my life I had no idea about copyrighting
- 39:51and I took the course and it broke my
- 39:53frame on what good writing is and I
- 39:55eventually used what I learned it was
- 39:57basically the foundation uh for building
- 39:59my company the hustle which I ended up
- 40:01selling for tens of millions of dollars
- 40:03and taking Neville's course it honestly
- 40:05was the thing that got that whole idea
- 40:07started and I used everything I learned
- 40:09in the writing and we created a
- 40:10newsletter that reached millions of
- 40:12people a day so it's an awesome course
- 40:15hey I started copyrighting course three
- 40:18years ago without a business just an
- 40:19idea and I have a Instagram now with
- 40:23137,000 followers I've got paying
- 40:26clients and the number one reason I have
- 40:28to say that I've been successful is
- 40:30because of the weekly office hours with
- 40:33Neville it's like uh just a superpower
- 40:37to be able to show your website show
- 40:39your emails show your strategy and have
- 40:42Neville like real time improve it in you
- 40:45know 15 minutes if you're an
- 40:47entrepreneur doing this on your own it's
- 40:49a very daunting feeling you don't have
- 40:51anybody to check out your work give you
- 40:53critical feedback and put it into action
- 40:56it's like a cheat show having Neville in
- 40:58your corner and supporting your business
- 41:01and whatever you're trying to create
- 41:02highly recommend anybody work with
- 41:04Neville and the copyrighting course you
- 41:06will not regret it Scott said Neville's
- 41:08copyrighting course and content is a
- 41:10GameChanger it's 10x better than any
- 41:12other sales material I've ever studied
- 41:14we've heard this a lot that the casual
- 41:16and fun tone of copyrighting course
- 41:18helps people learn better and it's not
- 41:20just boring video as you go through it's
- 41:22just a lot more fun than that and has a
- 41:24review area and has office hours it's is
- 41:27so much more helpful than standard
- 41:29videos that you just watch on YouTube
- 41:31Eric Sue said I read Neville's blog and
- 41:34was fascinated by how he made an income
- 41:35online and wanted to copy the same model
- 41:37I learned so much from his writings
- 41:39online alone and even started my own
- 41:41content agency from it Ross hudgin of
- 41:44Siege media says Neville takes part in a
- 41:47bunch of startups like appsumo and the
- 41:48hustle and puts out his many skills to
- 41:50the world and making an impact Chris doe
- 41:53from the future says Neville shares
- 41:55Insight that might help you in your
- 41:57business familiarity ruins your ability
- 41:59to critique something you can't relive a
- 42:02first impression so introducing fresh
- 42:04eyes to your problem almost always leads
- 42:06to better insights Cody Sanchez says I
- 42:10think the best way to learn copyrighting
- 42:12is reading some of the greats I like
- 42:13Neville mad's copyrighting course we
- 42:15even hired copyrighting course to train
- 42:17all of our writers Tim solo the CMO of
- 42:20the big SEO company ahref said we bought
- 42:24our whole marketing team subscriptions
- 42:25to copyrighting course so they can get
- 42:27feedback on all of our Pages this helps
- 42:29us optimize each page much better this
- 42:32is a great use for companies if you want
- 42:34to send all of your employees to
- 42:36copyrighting course they can upload some
- 42:38of your content whether it be blog post
- 42:39sales page landing page pricing page
- 42:41anything and get feedback and updates to
- 42:44make everything convert a lot better
- 42:46just imagine the return on investment
- 42:47that gets when you multiply that across
- 42:49all of your employees those are some
- 42:51really nice reviews from some really
- 42:54cool people and just to keep going on
- 42:56copy course I got to say we've got the
- 42:59experience and the numbers and can
- 43:01hopefully help you so there's a billion
- 43:04plus email sent 49,000 plus product
- 43:07sales 35 different Industries we've
- 43:09helped millions of dollars in digital
- 43:11sales we helped dominate search results
- 43:14with great content for a lot of
- 43:15companies 745 plus Consulting sessions
- 43:18for private individuals we run the top
- 43:21copywriting blog we have 1,350 articles
- 43:24written we've landed in 2.7 million plus
- 43:27plus inboxes probably a lot more than
- 43:28that actually we have really got the
- 43:30experience and the numbers and we hope
- 43:32this proves that we can help you too I
- 43:35mean just look at the companies we've
- 43:36worked with this is a small slice of
- 43:39companies we've worked with I mean we
- 43:41can't even just fit them on a slide to
- 43:42where it's like you could even see it
- 43:44this goes on and on and on and on we
- 43:46have worked with so many different
- 43:47companies from small startups to big
- 43:49companies to people just getting off the
- 43:51ground we've got the experience through
- 43:53the whole gamut and different Industries
- 43:55now let's talk about the founder over
- 43:57here myself Neville madora so let's talk
- 44:00about some things I've helped apply
- 44:02great copyrighting and marketing to all
- 44:04the companies I've been part of such as
- 44:07House of Rave copyrighting course nblog
- 44:08Swip file the hustle hustle conon pink
- 44:11Java media real Savvy sumo.com copy aai
- 44:14and appsumo and I would love to help you
- 44:17do the same I've had tens of thousands
- 44:19of students come through copyrighting
- 44:20course and learn writing from me and
- 44:23make their own Serendipity by learning
- 44:25how to write better publish online get
- 44:28notice for jobs gigs clients and I've
- 44:31helped 750 plus companies myself and
- 44:35I've been at this for about 20 plus
- 44:36years and I'm always learning new stuff
- 44:39I'm always curious about writing
- 44:41marketing conversion rate optimization
- 44:43SEO I love doing that stuff and
- 44:45hopefully that enthusiasm shows through
- 44:48and helps you learn too inside of the
- 44:50copyrighting course so here's a quick
- 44:53recap of what the copyrighting course is
- 44:56number one it's a set of courses
- 44:58designed to teach you copywriting in
- 44:59sales so you log in and watch videos we
- 45:02even have a road map that you can follow
- 45:03along if you don't know where to start
- 45:05number two it's a 247 review Community
- 45:09where we can get your copy updated and
- 45:11refreshed so you post in our custombuilt
- 45:13forum and myself and all the writers see
- 45:16it and all the other community members
- 45:17and we'll give you feedback on how you
- 45:19can change stuff and my favorite way of
- 45:21giving feedback is just rewriting people
- 45:23stuff instead of saying how can I
- 45:25improve this cold email and giving you a
- 45:26lot of different tips I say what if you
- 45:28just did this and rewrite it it's one of
- 45:30the best ways to learn by you taking an
- 45:33attempt getting corrected and then
- 45:35making it better that's the best way to
- 45:37learn I've seen with 10,000 plus
- 45:39students number three you're going to
- 45:41get writing assignments that help you
- 45:42practice and then you can even get
- 45:44feedback on them and then become a
- 45:46better marketer for example we have this
- 45:49assignment where you learn the Ada
- 45:51formula and I have you try to sell me a
- 45:53boat in this you'll apply what you just
- 45:56learned in the video and write a pitch
- 45:58trying to sell me a boat and myself and
- 46:01writers give you feedback on this and
- 46:03this helps you become a better writer
- 46:05writing assignments where you get
- 46:07feedback and improve are the way to go
- 46:09number four you'll get weekly live
- 46:11office hours to discuss your project or
- 46:13you're writing one on-one this alone is
- 46:16what people say is just one of the best
- 46:18things about copyrighting course that if
- 46:20you ever get super stuck and it's
- 46:22something that you'd like to just
- 46:23discuss back and forth with myself then
- 46:25you just hop on everything Thursday and
- 46:27talk to me so many connections have been
- 46:29made in office hours and so many cool
- 46:31things happen that a lot of people will
- 46:33watch the replays or come and watch the
- 46:35calls without even participating just to
- 46:37see what people are working on and
- 46:39because these are private calls people
- 46:41talk about their numbers openly they
- 46:43talk about Revenue opening it's so much
- 46:45more interesting than what you can see
- 46:47online publicly because a lot of people
- 46:49don't personally share those types of
- 46:50numbers and number five you get a
- 46:54community of business owners to network
- 46:55with and copywriters and this is a big
- 46:59deal a lot of people have got gigs and
- 47:02had cool things happen because of who
- 47:04they met in copyrighting course for
- 47:06example Dan became the CMO of a seven
- 47:09figure agency by connections he made
- 47:12inside the copyrighting course or
- 47:14Michael became the COO of a big content
- 47:17company and a big company across the
- 47:20world from someone he met on
- 47:22copyrighting course and they started
- 47:23working with each other and eventually
- 47:25made a partnership
- 47:27or get this I was in California one time
- 47:30and a copyrighting course student called
- 47:31me up and said hey do you want to meet
- 47:33Jamie Fox and I was like are you joking
- 47:37and sure enough this guy knows Jamie Fox
- 47:40long story but a copyrighting course
- 47:42student help me hang out and party at
- 47:44Jamie Fox's house twice so a lot of
- 47:48random strange serendipitous things
- 47:50happen when you're part of communities
- 47:52like that and that stuff happens all the
- 47:53time inside copyrighting course people
- 47:55form Partnerships people say hey can you
- 47:58help me write this people meet in the
- 48:00DMS and meet up offline and say what's
- 48:03up to each other and start working
- 48:04together it's just a great Community
- 48:07where a lot of things can happen so when
- 48:09you join the copyrighting course you get
- 48:10all the tools to help you make better
- 48:13emails sales pages one Pages homepages
- 48:16about Pages sign up forms promotions
- 48:18popups product descriptions images SEO
- 48:21content cold emails pitch Texs and video
- 48:23scripts and a lot more so these are all
- 48:26great reasons to become a member of
- 48:28copyrighting course right now we really
- 48:31hope to see you inside the members area
- 48:33I don't think you'll regret it and we
- 48:35want to make you the best writer the
- 48:37best marketer possible and learn the
- 48:39whole full stack of marketing and
- 48:41marketing psychology and learn how to
- 48:43apply it into real life my name is Nev
- 48:45madora I will see you inside the members
- 48:48area so let me tell you why to act now
- 48:52this very instant to join copyrighting
- 48:54course and sign up earlier rather then
- 48:56later whenever I first learned
- 48:58copyrighting I started learning about it
- 49:00because I had my own business and wanted
- 49:02to send out emails and get people to buy
- 49:05from the emails well I started doing it
- 49:07I started making newsletters that I
- 49:09thought people would really enjoy I
- 49:10spent hours making the images and the
- 49:13text and the layout and had these big
- 49:15buy now buttons on every single product
- 49:17and my e-commerce business saw
- 49:20$0 from these emails and I was sending
- 49:23them out to
- 49:247,500 previous customers these were
- 49:27people who had already spent money with
- 49:28me and no one was buying anything so I
- 49:31just thought okay you know email
- 49:32marketing isn't that great and people
- 49:34are just lying about it well one of my
- 49:36friends told me to go study copyrighting
- 49:38and I did I started reading every book I
- 49:40could get my hands on I started reading
- 49:42the Gary Halbert letters I started
- 49:43reading ogl on advertising and all these
- 49:46other classic books staying up till like
- 49:476:00 in the morning every day fascinated
- 49:49that had found this new skill called
- 49:52copyrighting and what happened was I
- 49:55immediately got two things very quick I
- 49:58got happy and angry at the same time and
- 50:01I was very happy because I had just
- 50:04learned copywriting and I feel like
- 50:06everything I could do now and sell I
- 50:08could make it better with this
- 50:09copywriting technique but I was also
- 50:11simultaneously very angry because
- 50:14everything I had done in the past
- 50:16marketing wise seemed to be wrong now
- 50:19that I knew copyrighting so all those
- 50:21emails I was sending I was just like
- 50:23putting as many products as I could
- 50:25inside of the emails and putting big buy
- 50:27now buttons next to them thinking that
- 50:29someone would just click on them I
- 50:31realized through copyrighting I was like
- 50:32that's not the way to do it what if I
- 50:34talked about one product for the entire
- 50:36email and showed how good it was and
- 50:39showed all the features it had and told
- 50:41people other ways that they could use
- 50:43the product so they could buy this
- 50:45product and use it for many different
- 50:46use cases instead of just one and so I
- 50:49was just happy and angry that I had
- 50:52learned copyrighting but angry that I
- 50:54had been applying it wrong to everything
- 50:56and then the other thing is since
- 50:58copywriting is basically the psychology
- 51:00of getting people to take action I
- 51:02realized that I was doing a lot of
- 51:04things in my personal life wrong as well
- 51:07this was a surprising fact but I
- 51:09realized that a lot of times if I said
- 51:11hey friend can you do this thing I was
- 51:14going about it all the wrong way whereas
- 51:17if I wanted to do it the copyrighting
- 51:18way perhaps I would have told my friend
- 51:20to do that thing using the ad formula
- 51:23and that would have been a much better
- 51:24way to get them to do the thing and be
- 51:26happy about doing the thing so like I
- 51:29said I was just happy and angry at the
- 51:32same time I learned copyrighting because
- 51:34happy I learned this new technique sad
- 51:36and angry that I had done everything
- 51:39wrong so that is why I say act now by
- 51:42copyrighting course now because even if
- 51:44you watch a couple of videos it can
- 51:46completely shift the mentality of the
- 51:48way that you approach selling things
- 51:50meaning selling a product selling an
- 51:53idea selling a concept that you're
- 51:55writing inside of a blog post selling
- 51:58something that you're putting out to
- 51:59social media these are all things that
- 52:01can be updated with copyrighting and I
- 52:03would encourage you to do it now rather
- 52:05than later and what happens is whenever
- 52:07people buy copyrighting course and they
- 52:09learn some of these Concepts they
- 52:10realize holy cow I can use this forever
- 52:14in every part of my life in my whole
- 52:17entire life from now on so that is why I
- 52:19say act now by copyrighting course and I
- 52:23will see you inside and hopefully help
- 52:25you 10x the way you communicate
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