A/B Testing | Odoo Email Marketing — Transcript

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1. 0:05hello and welcome back OD doers my name
2. 0:06is Jose ignasio ever wanted to be
3. 0:09completely sure you're only sending the
4. 0:11best emails to your recipients well with
5. 0:13A and B testing you can and it's built
6. 0:16right into odu's email marketing app A/B
7. 0:19Testing ensures only the most effective
8. 0:21marketing emails are being sent out by
9. 0:23letting you design multiple slightly
10. 0:25different variations of the same email
11. 0:27and send them out to a small portion of
12. 0:29your mailing list just so you could test
13. 0:31it you tell ODU what form of Engagement
14. 0:33you care about most such as click or
15. 0:36open rate and ODU will automatically
16. 0:39determine the best version based on the
17. 0:41engagement they received and send that
18. 0:43version to the rest of your mailing list
19. 0:45by using A/B Testing you can be at the
20. 0:48very top of your marketing aame so let's
21. 0:52get into it enough chitchat so here at
22. 0:54stealthy wood we've been hard at work on
23. 0:56an email campaign for our latest model
24. 0:58of teak tables our two best designers
25. 1:00have put together a greatl looking
26. 1:01template but they disagree on the main
27. 1:04call to action now Mitchell admin thinks
28. 1:06we should offer a limited time 10% off
29. 1:09coupon with the email well Mark demo
30. 1:11thinks it's better off without it quite
31. 1:13the predicament huh I don't know who
32. 1:15could win
33. 1:16this but we don't have to guess let's
34. 1:19run an a/b test so that we can see who's
35. 1:21right and only send out the more
36. 1:24effective email so to start an a/b test
37. 1:27we first need to open the mailing that
38. 1:29we're interested in testing so from the
39. 1:31email marketing dashboard we can see all
40. 1:34the save mailings that we have sent or
41. 1:35are ready to send we can actually see
42. 1:38our emailing question right there the
43. 1:40new stealthy wood teak table so let's
44. 1:41click on that to get started over here
45. 1:44okay so our designer already built out
46. 1:46the first email template and as you can
47. 1:48see here it looks pretty good so let's
48. 1:51set up our A/B test and design an
49. 1:53alternative version for Mitchell admin
50. 1:55so to get started I'm going to actually
51. 1:57click on the A/B test tab over here and
52. 2:00oh no would you look at that we can only
53. 2:02see one field allow A/B Testing so let's
54. 2:05click that right there and then once we
55. 2:07do that we're going to get a whole bunch
56. 2:08of other fields right there I to make a
57. 2:10quick note that if you're on an email
58. 2:12that's already been sent this checkbox
59. 2:14right there can't be ticked in that case
60. 2:17you'll want to go up here to actions
61. 2:18which is a little gear and select
62. 2:20duplicate and then rename it to whatever
63. 2:22you need to this makes a duplicate email
64. 2:24that hasn't been sent yet which means we
65. 2:26can still do our A/B
66. 2:28Testing okay so let's take a look at our
67. 2:31other options here so to start we can
68. 2:33select what percentage of our mailing
69. 2:34list we want to run this test on ODU
70. 2:36sets it at 10% by default but in our
71. 2:39case I want to be extra sure so I'm
72. 2:40going to select
73. 2:4215% haha I know 5% more but it matters
74. 2:46so up next we have this winner selection
75. 2:48field and it allows us to choose a
76. 2:50measure that we use to determine our
77. 2:52winning email and I'm going to click
78. 2:54into our drop down right now so for
79. 2:55example the highest open rate right
80. 2:58there this option measures how many of
81. 3:01our test emails are open by recipients
82. 3:03this can be particularly helpful with
83. 3:05recurring emails such as newsletters
84. 3:07whichever version has been opened by the
85. 3:09most recipients in the time span we set
86. 3:10is the version sent out other measures
87. 3:13inside of here include highest cliit
88. 3:15rate which measures the amount of
89. 3:17recipients who click any links within
90. 3:19our email this might be useful when
91. 3:21trying to direct recipients to a
92. 3:22particular link especially like during
93. 3:24an online sale but let's keep going
94. 3:27forward we're going through all of these
95. 3:28all right highest rep rep rate now this
96. 3:30measures the number of replies the email
97. 3:32received from recipients and below that
98. 3:35we have a few measures that tie in with
99. 3:37ODU CRM and sales app so let's go
100. 3:39through our first one we have quotations
101. 3:41and then our second one we have revenues
102. 3:43so these two will select the highest
103. 3:45metric of that type coming directly from
104. 3:47the CRM and sales app in your database
105. 3:49that's pretty cool right now for our
106. 3:51case since we're also not working with
107. 3:53something like leads or anything else
108. 3:55and we want to see whether the promo
109. 3:57code is bringing customers to our
110. 3:58website we're actually going to use in
111. 4:00our case the highest click rate that's
112. 4:02where we'll settle there okay so finally
113. 4:05we have the ability to set the date and
114. 4:07the time the winning email will be sent
115. 4:09out to the rest of our recipients in the
116. 4:11send final onfield let's give ourselves
117. 4:13a few days and set it all right let's
118. 4:16pick you know what let's pick Sunday
119. 4:18morning just like that song pick 900
120. 4:21a.m. as well all right that's perfect
121. 4:24and then we're going to select the apply
122. 4:26all righty all that set up we can see a
123. 4:29nice summary of our A/B test on the
124. 4:31right right there and now that our test
125. 4:34is all set up let's click create an
126. 4:36alternative
127. 4:38version which will let us use Mitchell
128. 4:40admin's email as the second template in
129. 4:42the A/B test now once that we click that
130. 4:46button we're given this duplicate of the
131. 4:48email template that we were just working
132. 4:49with now let's add Mark Demo's 10% off
133. 4:53coupon as well so I'm going to scroll
134. 4:56down a
135. 4:58bit um let's just pick somewhere it's
136. 5:01finally time for us to drag something in
137. 5:04now since we're doing a coupon for this
138. 5:06we want to drop a promo code oh there we
139. 5:09go look at that I didn't have to come up
140. 5:11with anything but I don't like the
141. 5:13number that we're doing for it $20
142. 5:16off no sir
143. 5:1810% and then this is a misleading number
144. 5:22there so we're going to do end of summer
145. 5:2310 and we got to change this date real
146. 5:25quick we're targeting what did I say
147. 5:27Sunday morning we're on Thursday
148. 5:33say I'm forgetting my days today
149. 5:36Friday's the 20th 24 22nd there we go
150. 5:40thanks for bearing with me of doers now
151. 5:42up next now that we've edited all of
152. 5:44that we' selected everything I think
153. 5:47it's time for us to also change this
154. 5:48background color so that it sticks out
155. 5:50I'm going to pick a red wow that is
156. 5:52glaringly hard to avoid at that point
157. 5:55that's perfect if you want to learn more
158. 5:57about design templates check out our two
159. 5:59videos on designing email marketing
160. 6:01templates in the description okay that
161. 6:03looks good now for the pun part well we
162. 6:06can send our two test emails off and
163. 6:07wait to see the results so see you there
164. 6:10so let's say that a few days have passed
165. 6:12time to check out the results and see
166. 6:14which version was more effective from
167. 6:16the A/B test tab of either email we have
168. 6:19the option to compare both versions of
169. 6:20our email you'll also notice they create
170. 6:23an alternative button below it if we
171. 6:25want to make another version to test we
172. 6:27can click here but we just want want to
173. 6:29see the results of our test so I'm going
174. 6:31to compare the versions so on this page
175. 6:34we can see a list of each version of our
176. 6:35email to compare we can see the date the
177. 6:37email was sent the subject of the email
178. 6:40the user who sent the email and how many
179. 6:42have been sent along with our measures
180. 6:45as bar graphs as well and here in the
181. 6:47click rate we can see drum bro
182. 6:50please Mitchell admin's email was more
183. 6:53successful with a 21% click rate
184. 6:56compared to Mark Demo's 8.3 three I
185. 7:00guess everyone appreciates a discount
186. 7:02huh well that just about does it for
187. 7:05this video today we learn how to use
188. 7:06odu's email marketing app to create an
189. 7:08alternative version of an email and set
190. 7:10up an a/b test to automatically send the
191. 7:13best email version to your customers if
192. 7:15you'd like to learn more about the email
193. 7:17marketing app check out the email
194. 7:18marketing playlist in the description I
195. 7:20heard that the guy named Nathan who is
196. 7:22on it is really resourceful and cool
197. 7:25appreciate you bro as always thanks for
198. 7:27watching and I'll see you in the next
199. 7:28video go grab a snack I ate mine during
200. 7:31the filming of this one