一個人變富的開始:少相信人,多相信書 — Transcript
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- 0:00Open your phone and you'll see people
- 0:02everywhere teaching you how to make
- 0:03money. The writer Lao Qian once said
- 0:06something that is worth pondering
- 0:07repeatedly. He said that when it comes
- 0:10to making money, you should trust books
- 0:11more than people. Most people seeing
- 0:13this for the first time will think it's
- 0:15too absolute—who can live in this
- 0:17world without listening to the advice
- 0:18of those around them? Could everyone's
- 0:20experience really be useless? Only
- 0:23after seeing more and hearing enough
- 0:25real stories of rise and fall do you
- 0:26slowly grasp the weight of this
- 0:28statement. Schopenhauer said the
- 0:30greatest weakness of human nature is
- 0:32gullibility. Many young people find
- 0:34this too pessimistic, believing that
- 0:36trust between people is the most
- 0:38precious quality. Later, one realizes
- 0:40that the "gullibility" mentioned isn't
- 0:42about guarding yourself against
- 0:44everyone, but rather that when it
- 0:46involves real money, you shouldn't
- 0:48easily make others 'words the sole
- 0:50basis for your decisions. Especially
- 0:52the words of those who don't have to
- 0:54bear any consequences for your losses.
- 0:56The human brain has an innate tendency
- 0:58to trust acquaintances; this is an
- 1:00instinct left over from evolution. In
- 1:02primitive tribes tens of thousands of
- 1:04years ago, people spent their lives
- 1:06dealing with just a few dozen others.
- 1:07If an acquaintance said where the prey
- 1:09or the predators were, believing them
- 1:11meant survival; not believing them
- 1:12could cost you your life. Back then,
- 1:14trusting acquaintances was the best
- 1:16choice because everyone knew each
- 1:17other's history and interests were
- 1:19deeply tied. Anyone who cheated others
- 1:21couldn't stay in the tribe. But now
- 1:23it's different. We live in a society of
- 1:25strangers where hundreds of millions
- 1:27cooperate. The people around you may
- 1:29come from completely different circles,
- 1:31and you have no idea what stance lies
- 1:33behind their words or what information
- 1:35they might be missing—or perhaps they
- 1:37themselves are being kept in the dark.
- 1:39But our brains haven't kept up with
- 1:41this change; we still instinctively
- 1:43feel that what acquaintances say is
- 1:45reliable and for our own good. It is
- 1:47precisely this instinct etched into our
- 1:50genes that causes many people to fall
- 1:52into massive traps. There is a widely
- 1:54circulated real-life case involving an
- 1:55ordinary office worker named Lao Zhang,
- 1:57who works in administration at a small
- 1:59local company. He usually lives
- 2:01frugally, sharing a two-bedroom
- 2:02apartment in the old city with his wife
- 2:05. His daughter is in junior high, and
- 2:07while they aren't wealthy, life is
- 2:09stable and secure. In fact, he is
- 2:11usually a very cautious person. He
- 2:13never takes high-yield investment
- 2:15flyers handed out on the street, and he
- 2:17walks around those insurance promotion
- 2:19booths at supermarket entrances
- 2:20offering free eggs. He always tells his
- 2:22family that pies don't fall from the
- 2:24sky, and anything that does is a trap.
- 2:26In 2021, the cryptocurrency bull market
- 2:28grew crazily, with Bitcoin's price
- 2:30surging to 60,000 dollars, and myths
- 2:32about wealth creation in the crypto
- 2:34circle were everywhere online. They say
- 2:36someone invested a hundred thousand and
- 2:38made enough for a house in just half a
- 2:40year. Someone quit their job to trade
- 2:42full-time and achieved financial
- 2:43freedom. Old Zhang originally knew
- 2:45nothing about these things and couldn't
- 2:47even figure out what Bitcoin actually
- 2:49was, until his childhood friend of over
- 2:5120 years invited him out for a meal.
- 2:53That friend had always been seen as
- 2:55well-connected, often claiming to know
- 2:57this CEO or that boss, talking about
- 2:59multi-million dollar projects at every
- 3:01social gathering. That day at the table
- 3:03, he leaned in and told Old Zhang he
- 3:05was working on primary market
- 3:07cryptocurrency projects. He claimed to
- 3:09have inside channels to secure an
- 3:11allocation, and that entering now was a
- 3:13guaranteed win; in half a year, he’d
- 3:16at least triple his money. He patted
- 3:18Old Zhang’s shoulder, saying their
- 3:20lifelong bond meant he could never lie
- 3:22to him. He said he doesn't tell just
- 3:24anyone about this opportunity, and if
- 3:25it weren't for seeing Old Zhang
- 3:26struggling and wanting to give him a
- 3:28hand, he wouldn't even bother talking
- 3:29about it. If you miss this chance, you
- 3:31might never find such a great
- 3:33opportunity to turn your life around
- 3:35again. Think about it from another
- 3:36angle: if you were facing a childhood
- 3:38friend you’d known for 20 years,
- 3:40someone who knows you inside and out,
- 3:42sitting across from you, pouring their
- 3:44heart out and promising you returns,
- 3:46wouldn't you be tempted? Old Zhang was
- 3:48hesitant at first, saying he didn't
- 3:50understand these things and didn't dare
- 3:51to invest blindly. The friend didn't
- 3:53pressure him, but just messaged him
- 3:55every day, sending screenshots of his
- 3:57account making tens of thousands daily,
- 3:59sharing chat logs of group members
- 4:01buying cars and houses, and even taking
- 4:03him to two so-called high-end industry
- 4:05mixers. The people at those mixers were
- 4:07all dressed in fancy clothes, chatting
- 4:09about blockchain, Web3, and the next
- 4:10generation of the internet, throwing
- 4:12around talk of valuations in the
- 4:13hundreds of millions. Sitting there
- 4:15watching these "successful people," the
- 4:17defensive wall Old Zhang had maintained
- 4:19for decades slowly began to crumble.
- 4:21Later, he made a decision that still
- 4:23haunts him: he mortgaged the house he
- 4:25lived in to the bank, added 3x leverage
- 4:27, and dumped all the money into the
- 4:29project his friend mentioned. For the
- 4:31first month, his account balance was
- 4:32indeed going up. At its peak, he had
- 4:34over 400,000 in floating profit. Old
- 4:37Zhang couldn't even focus on work back
- 4:38then, feeling he’d slogged for half
- 4:40his life and was finally about to make
- 4:41it. He even promised his wife they’d
- 4:43trade up to a large three-bedroom in a
- 4:44school district once they cashed out,
- 4:46and send their daughter abroad for
- 4:47college after high school. But in less
- 4:49than six months, the entire crypto
- 4:51market suffered a total crash. Bitcoin
- 4:53plummeted from over 60,000 dollars all
- 4:55the way down to 20,000. His leveraged
- 4:57position was liquidated instantly; he
- 4:58didn't have a penny left in his account
- 5:00and ended up owing the bank over 1.2
- 5:02million. At this point, he tried to
- 5:03find his childhood friend, but he had
- 5:05long been blocked on WeChat, his phone
- 5:07was always turned off, and when he went
- 5:09to the office he had mentioned, the
- 5:11place was already empty. After asking
- 5:13others who had attended the meetings,
- 5:15he realized that the friend himself was
- 5:17just a downline. The people above had
- 5:18run off with the money, and his own
- 5:20investment was completely lost; he
- 5:22didn't even know where he was hiding.
- 5:24Just like that, Old Zhang and his wife
- 5:26lost the savings of half a lifetime and
- 5:28were left with over a million in debt;
- 5:30their once stable life collapsed in an
- 5:32instant. His wife cried at home all day
- 5:34, his daughter's tutoring was canceled,
- 5:36and the plan to move to a new house was
- 5:39out of the question; the family is
- 5:40still renting and paying off debt to
- 5:42this day. In this situation, the
- 5:44childhood friend who dragged him into
- 5:46the trap is certainly at fault. Harming
- 5:48a friend for a commission is truly
- 5:50unethical, but looking at it another
- 5:52way, what if Old Zhang hadn't trusted
- 5:54him so blindly and had taken the time
- 5:56to understand what this really was? If
- 5:59he had asked why such a profitable
- 6:00opportunity would be offered to him for
- 6:02no reason, and remembered the most
- 6:04basic investment principle—don't
- 6:06invest in what you don't understand,
- 6:08and don't leverage everything you have
- 6:09—would he have ended up in this state
- 6:11? Taleb wrote a line in The Black Swan
- 6:14that perfectly cuts to the core: people
- 6:16rely too much on the experiences of
- 6:18acquaintances while ignoring systemic
- 6:20risk. It means that when people around
- 6:23you tell you something is a guaranteed
- 6:25win. They might have just happened to
- 6:27see one or two people succeed and think
- 6:29this is a path everyone can take,
- 6:31failing to see the ten thousand others
- 6:33behind them who lost everything. They
- 6:35also fail to see that market risk is
- 6:38independent of individual will. It's
- 6:40not something you can avoid just by
- 6:42knowing an insider. Many people fail to
- 6:44realize a more painful truth: most
- 6:46people giving you free financial advice
- 6:49are inherently biased. This bias isn't
- 6:51necessarily intentional deception; it
- 6:53could be their own cognitive limitation
- 6:55—they truly believe what they're
- 6:57saying is right. Like Old Zhang's
- 6:59friend, he might have believed the
- 7:00project was profitable at first, or it
- 7:02could be determined by his position. He
- 7:04gets a commission for your investment
- 7:06and money from your purchase, so of
- 7:08course he'll only talk about the
- 7:10benefits and never the risks. Just like
- 7:12real estate agents will always tell you
- 7:14prices are going up, insurance sellers
- 7:15will always say their product is the
- 7:17best deal on the market, and
- 7:19franchisers will always tell you that
- 7:20you'll break even within three months.
- 7:22It’s not fair to call them all
- 7:25scammers, but what they say always
- 7:27serves their own interests, not yours.
- 7:30The advice given to you for free is
- 7:32often the most expensive, because
- 7:35you’re not just paying a few dollars
- 7:37in fees; you’re paying with your
- 7:39hard-earned savings, years or even
- 7:42decades of effort, and your family's
- 7:44financial security. Human nature
- 7:46inherently prefers shortcuts, always
- 7:48hoping someone else will show us the
- 7:50way to make money. We want results
- 7:52without having to think or make
- 7:54mistakes, just by following others. But
- 7:57in reality, most advice is based on
- 7:59limited perspectives, not wisdom that
- 8:02has stood the test of time. No one can
- 8:04take responsibility for your life
- 8:07except yourself. So, someone might ask,
- 8:09if I shouldn't listen to others, what
- 8:11should I believe in? Believe in myself?
- 8:14But if I’ve never invested or started
- 8:16a business before, how would I know
- 8:18what’s right and what’s wrong? A
- 8:20research firm once spent five years
- 8:22tracking hundreds of self-made
- 8:24billionaires globally to figure out
- 8:26what common traits they possessed that
- 8:29ordinary people could replicate. The
- 8:31results were quite unexpected: it
- 8:33wasn't that their IQ was higher than
- 8:35the average person, nor that they had
- 8:37family connections, nor even that they
- 8:39were just luckier than others. 88%of
- 8:41them maintained one very simple habit:
- 8:44reading for at least 30 minutes every
- 8:47day. 30 minutes is really not much; you
- 8:50probably spend two or three hours a day
- 8:52scrolling through short videos and
- 8:54social media. But by sticking to just
- 8:5730 minutes of daily reading for 10 or
- 8:5920 years, the gap between people
- 9:02becomes immense. These wealthy
- 9:04individuals didn't read "get rich in
- 9:06three days" success guides. Most read
- 9:08biographies of famous figures, learning
- 9:10lessons from legends who had navigated
- 9:12various cycles, and they read history.
- 9:14They studied the economic booms and
- 9:16busts of the past centuries, human
- 9:18nature, finance, and technology to
- 9:19understand the underlying logic of how
- 9:21business works. Many also read
- 9:23philosophy and psychology to understand
- 9:25human nature and themselves. Nassim
- 9:27once said that books are the world's
- 9:29cheapest asset, yet they can make a
- 9:31person incredibly wealthy. Many people
- 9:33think this is just intellectuals
- 9:34talking when they are young. "What,
- 9:36just reading a few books?""Can it
- 9:38really just conjure up money?" It’s
- 9:40only after reading many books and
- 9:41witnessing several economic cycles that
- 9:43you finally understand what this
- 9:44sentence really means. For just a few
- 9:46dollars, you can buy a book containing
- 9:48the wisdom and experience someone spent
- 9:51years, decades, or even a lifetime
- 9:53gathering through countless stumbles
- 9:55and research. Is there any better deal
- 9:58in this world? If you think about it,
- 10:00when someone tells you a project is a
- 10:02guaranteed success, they don’t have
- 10:04to take any responsibility for that
- 10:06statement. If you lose money, they
- 10:08might just say they didn’t expect the
- 10:10market to turn out that way, clearing
- 10:11themselves of all blame, and you’ll
- 10:13have nowhere to go to hold them
- 10:15accountable. But books are different.
- 10:18The classic works that endure have
- 10:20stood the test of time, passing through
- 10:22the filters of years, decades, or even
- 10:24centuries. Countless people have read,
- 10:26verified, and questioned them; the
- 10:28logic within is built to withstand
- 10:30scrutiny. To write a single book, an
- 10:32author might read thousands of
- 10:34documents, conduct over a decade of
- 10:36research, and spend years refining the
- 10:38content. They must be responsible for
- 10:40every word they write, because the book
- 10:42is there for all to see; if they are
- 10:44wrong, they are wrong, and countless
- 10:45readers will point it out, perhaps even
- 10:47pinning them to the pillar of
- 10:49historical shame. Many people know
- 10:50Buffett is a legendary investor, and
- 10:52when asked about the secret to his
- 10:54success, he said, "My job is
- 10:56essentially just reading." Many think
- 10:58he is just being humble, assuming he
- 11:00must have insider information or
- 11:02resources that ordinary people cannot
- 11:04access. But if you look at his
- 11:06biographies and years of interviews and
- 11:08shareholder letters, you realize he is
- 11:10telling the truth. Buffett was
- 11:12sensitive to numbers and business from
- 11:14a young age; while other kids played
- 11:16ball or games after school, he was in
- 11:18the library devouring books on stocks
- 11:20and business. By middle school, he had
- 11:23read every investment book in the local
- 11:25library, and in college, he spent most
- 11:27of his time there as well. Beyond
- 11:30finance and investment texts, he read
- 11:33extensively on biographies, philosophy,
- 11:35and psychology. He said these books
- 11:38helped him understand people and why
- 11:40markets react irrationally. Later, when
- 11:42he started his business, whether he was
- 11:44on a plane for a trip or in between
- 11:46meetings, his bag was always filled
- 11:48with books and newspapers, which he
- 11:49would read whenever he had a spare
- 11:51moment. He once calculated that he
- 11:53spends about five to six hours a day
- 11:56reading. Charlie Munger, Buffett's most
- 11:59important business partner, once put it
- 12:02bluntly: "I have known no wise people
- 12:05who didn't read all the time—none,
- 12:08zero." These two men, with a combined
- 12:10age of nearly 200, still maintain the
- 12:12habit of extensive daily reading; those
- 12:15richer, smarter, and more successful
- 12:17than you are all constantly reading and
- 12:19updating their understanding. What
- 12:21makes you think that by listening to a
- 12:23bit of insider information and
- 12:24following others to invest some money,
- 12:26you can easily make a fortune? Some say
- 12:28reading is useless, that they forget
- 12:30what they read after finishing a book
- 12:31and haven't seen much money from it. In
- 12:33fact, this is the biggest
- 12:35misunderstanding about reading. Reading
- 12:37isn't just for passing school exams;
- 12:39you don't need to memorize every
- 12:41sentence, nor will reading one
- 12:43investment book immediately tell you
- 12:46which stock will make you rich. Reading
- 12:48is a discipline with compound interest,
- 12:51much like the food you eat every day;
- 12:53you won't remember a specific meal from
- 12:55ten years ago, but that food became
- 12:57your bones and flesh, supporting your
- 13:00life until now. Reading is the same.
- 13:03Every book you read and every principle
- 13:05you remember will slowly merge into
- 13:07your way of thinking. It changes how
- 13:10you see the world and the logic behind
- 13:12your decisions, helping you avoid many
- 13:15pitfalls at critical moments. It helps
- 13:18you seize opportunities you couldn't
- 13:21see before; the market is always full
- 13:23of people who rush in blindly when
- 13:25prices rise, thinking they are the
- 13:28chosen ones, and panic-sell when they
- 13:30drop, fearing losses. After chasing
- 13:32highs and selling lows for over a
- 13:34decade, they end up not only failing to
- 13:36make money but losing a significant
- 13:38amount; ask them why they bought that
- 13:40stock or project back then. The answer
- 13:42is always that a friend recommended it.
- 13:44Everyone is buying, so it must go up;
- 13:46ask them why they sold, and the answer
- 13:48is that everyone else is selling, so
- 13:50they'd better sell before it hits rock
- 13:52bottom. Why does this happen? Because
- 13:55they lack their own cognitive framework
- 13:57. All their judgments are driven by
- 14:00emotion. They have no idea what the
- 14:03things they buy are actually worth.
- 14:05Without knowing where the risks lie,
- 14:08they can only be led by the nose by the
- 14:10market and become the ones being
- 14:12harvested. If you look at those who
- 14:14consistently make money in the market
- 14:16over the long term, their decisions are
- 14:18never based on insider tips or blindly
- 14:21following others; their judgments are
- 14:23all based on the cognitive framework
- 14:25they’ve built through years of
- 14:27reading and practice. They know the
- 14:30boundaries of their abilities, know
- 14:32what money they can earn and what they
- 14:35shouldn't even touch, and know to
- 14:37remain calm when the market is euphoric
- 14:39and rational when it is in a panic. No
- 14:42book will give you direct answers to
- 14:44these things, nor will it tell you what
- 14:46to buy or sell tomorrow, but books will
- 14:48teach you how to think, how to judge
- 14:50right from wrong, and how to build your
- 14:52own principles and systems. These are
- 14:54the things that will benefit you for a
- 14:56lifetime. Many people have a major
- 14:58misunderstanding about making money,
- 15:00believing it depends on luck,
- 15:01connections, or having a mentor to pull
- 15:03you up. In reality, the further you go,
- 15:06the more you realize that, in the end,
- 15:08making money is a competition of
- 15:09cognition. You will never make money
- 15:11beyond the scope of your cognition,
- 15:13unless you rely on luck. However, money
- 15:15made through luck is often lost through
- 15:17your own incompetence in the end. This
- 15:19is inevitable. Every cent you earn is a
- 15:22realization of your perception of the
- 15:25world; every cent you lose is because
- 15:27there is a flaw in your perception of
- 15:29the world. The greatest fairness in
- 15:32this world is that when a person's
- 15:34wealth exceeds their cognition, society
- 15:36has a hundred ways to harvest you,
- 15:39until your cognition matches your
- 15:41wealth. This isn't just empty chicken
- 15:43soup; it is the most honest conclusion
- 15:44drawn from watching countless people
- 15:46build mansions, host guests, and then
- 15:47see it all come crashing down. So,
- 15:49where does cognition come from? It's
- 15:51not something you can get from having a
- 15:53few meals or drinks with others, nor is
- 15:56it built by scrolling through short
- 15:57videos or reading a few "insider"
- 15:59articles. Those fragmented pieces of
- 16:01information are just things others have
- 16:03chewed up and fed to you; you can only
- 16:05remember a few points, unable to piece
- 16:07together a complete system, and many of
- 16:09those points are even wrong—made up
- 16:10just to grab your attention. The most
- 16:12reliable and cost-effective way to gain
- 16:15cognition is to settle down and read.
- 16:17Returning to reading, the biggest
- 16:19headache for many at the beginning is
- 16:21choosing books. With so many new books
- 16:23released every year and such a wide
- 16:25variety of reading lists online, what
- 16:27should you actually read? Many people
- 16:28have fallen into the trap of picking
- 16:30bad books and have read plenty of
- 16:31worthless material. Once you've stepped
- 16:33into enough traps, you can gradually
- 16:35summarize some practical experience.
- 16:36Actually, you don't need to start
- 16:38reading with a strong utilitarian
- 16:39mindset. Don't expect that after
- 16:41reading a book, you'll get a raise or
- 16:42make a fortune the next week. Doing so
- 16:44will make it hard to read, and you'll
- 16:46easily be deceived by those trashy
- 16:47books disguised as self-help guides.
- 16:49It’s like eating; you don't expect to
- 16:51gain strength immediately from a single
- 16:53bite, but you still eat it because you
- 16:54know it's good for your body. Reading
- 16:57is the same. Just start reading, and
- 16:59gradually you will know what you are
- 17:01missing and what you need to read. If
- 17:02you often feel like you never have
- 17:04enough time, staying busy from morning
- 17:06till night, only to realize by the end
- 17:08of the year that you haven't achieved
- 17:10anything significant, you should start
- 17:13by reading books on time and energy,
- 17:15such as The 7 Habits of Highly
- 17:16Effective People. It has been in print
- 17:18for nearly 40 years, and there’s a
- 17:21reason why so many still read it
- 17:23repeatedly. This book doesn't teach you
- 17:25little time-saving hacks, like how to
- 17:28listen to books while eating or how to
- 17:30stretch your day into 48 hours; it
- 17:32covers fundamental principles. For
- 17:34instance, you must distinguish between
- 17:36what is important and what is urgent,
- 17:38rather than being led by urgent but
- 17:40unimportant tasks, and focus your time
- 17:42on things that truly matter and bring
- 17:44long-term value. For example, before
- 17:47starting a task, clearly define the end
- 17:49result you want; otherwise, the harder
- 17:51you work, the further you may drift
- 17:54from your goal. For many, the biggest
- 17:56takeaway from this book is realizing
- 17:58that much of their busyness over the
- 18:01past decade was aimless—using
- 18:03tactical diligence to mask strategic
- 18:05laziness. There is another thin book
- 18:07called Pomodoro Technique Illustrated.
- 18:10You can finish reading it in a single
- 18:11afternoon. The method it describes is
- 18:13so simple that you might even think
- 18:15it’s a bit silly. Work for 25 minutes
- 18:17, then take a full five-minute break;
- 18:19this cycle is called a "Pomodoro."
- 18:21During this time, you can't do anything
- 18:23unrelated to work, no scrolling on your
- 18:25phone or replying to messages. Sounds
- 18:28simple, right? But once you actually
- 18:30try it, you'll find it solves a problem
- 18:32most people have today: distraction.
- 18:34Our attention is too easily scattered
- 18:36these days. Every time the phone pings,
- 18:38we pick it up; after working for ten
- 18:40minutes, we want to scroll through
- 18:41short videos for two, and before we
- 18:43know it, half an hour has vanished. By
- 18:44the end of the day, you might have
- 18:46spent less than two hours actually
- 18:47focusing on your work. This method is
- 18:49essentially a way to train your
- 18:51concentration, helping you gradually
- 18:53learn to do only one thing at a time.
- 18:55If you stick with it for a while,
- 18:56you'll find that your sense of control
- 18:58over time returns, and your efficiency
- 19:00improves significantly. You can finish
- 19:02your work without needing to work
- 19:03overtime every day. You'll regain
- 19:05control of your time, channel your
- 19:07energy into what’s truly valuable,
- 19:08and earning money will simply be a
- 19:10byproduct. More important than time
- 19:12management is the mindset in your head.
- 19:14Many people live for decades without
- 19:17ever seriously examining the thoughts
- 19:19in their own minds. Those ideas you
- 19:21take for granted—like "a stable job
- 19:23is the only good job,""entrepreneurship
- 19:25is a distraction," or "you need
- 19:27connections to make money"—were
- 19:29actually instilled in you by your
- 19:30parents, influenced by those around you
- 19:33, and passed down by society. You have
- 19:35never truly considered whether these
- 19:37ideas are correct or if they are
- 19:38actually right for you. These old
- 19:40concepts act like invisible shackles,
- 19:42blinding you to other possibilities and
- 19:44making it impossible for you to earn
- 19:46money beyond your current level of
- 19:47understanding. There is a book called
- 19:50Cognitive Reframing. The author,
- 19:52Richard, says that your perspective in
- 19:55life is not set in stone; you must
- 19:57constantly update your beliefs, or you
- 20:00will eventually be left behind by the
- 20:02times. He explains that reshaping your
- 20:05cognition isn't as mysterious as people
- 20:08think. The first step is to pause, look
- 20:11back at those ideas you take for
- 20:13granted, and distinguish between proven
- 20:16truths and fallacies you were told.
- 20:19Then, discard the outdated, wrong
- 20:22beliefs, dig into the underlying logic
- 20:24of everything rather than just the
- 20:27surface, and gradually build your own
- 20:29system of thought. The book combines
- 20:32neuroscience research with real-life
- 20:35cases of ordinary people, avoiding
- 20:37empty success slogans. After reading it
- 20:40, you'll realize that many things you
- 20:42previously thought were impossible were
- 20:44only prevented by the old beliefs
- 20:47binding your hands. Another book many
- 20:49have likely heard of is The Awakening
- 20:52of Cognition. It explains how our
- 20:54brains work from a scientific
- 20:56perspective, noting that our brains are
- 20:58divided into three layers: the
- 21:00innermost instinctive brain handles
- 21:03basic physiological reactions, like
- 21:05eating when hungry or running from
- 21:07danger. The middle emotional brain
- 21:09governs our joys and sorrows,
- 21:11preferring instant gratification and
- 21:13hating effort or waiting; the outermost
- 21:15rational brain handles logical thinking
- 21:17, such as long-term planning and
- 21:19delayed gratification. However, the
- 21:21power of the rational brain is actually
- 21:23quite weak; most of the time, our
- 21:24decisions are dominated by the
- 21:26instinctive and emotional brains. Look,
- 21:28why do many people know that scrolling
- 21:29through short videos is a waste of time
- 21:31, yet still can't stop once they start?
- 21:33Even knowing they should save money and
- 21:35invest in themselves, people can't help
- 21:36but impulsively spend on a bunch of
- 21:38useless things. Even knowing high-yield
- 21:40projects definitely carry risks, people
- 21:41still can't resist investing money to
- 21:43try and make a quick buck. Essentially,
- 21:44this is all because the instinctive and
- 21:46emotional brains have gained the upper
- 21:48hand. Your rational brain is simply no
- 21:50match for them. Once you understand
- 21:52this, you will realize where many of
- 21:54your irrational behaviors come from,
- 21:56and gradually find ways to break free
- 21:58from instinctual control to make more
- 22:00rational decisions. The book also
- 22:02covers many underlying principles of
- 22:03personal growth. For instance, how to
- 22:05overcome anxiety, cultivate patience,
- 22:07and improve self-control. Many people
- 22:09realize after reading it that they have
- 22:11lived the past twenty or thirty years
- 22:13in a daze. Only after finishing this
- 22:15book did they feel they had truly woken
- 22:17up. Of course, if you want a more
- 22:19direct understanding of what money is
- 22:21all about and want to improve your
- 22:22financial IQ, there are also a few
- 22:24books worth reading. One book is called
- 22:26"Poor Economics," written by two
- 22:28economists who spent 15 years traveling
- 22:30to the poorest regions across five
- 22:33continents to conduct extensive
- 22:34research. The book describes many
- 22:37fascinating phenomena. For example,
- 22:39many poor people who earn only a few
- 22:41dollars a day would rather go hungry to
- 22:43save up for a brand-name TV or
- 22:45expensive jewelry, or even spend years
- 22:48of savings on an extravagant wedding.
- 22:50Many know that education could change
- 22:52their children's fate, yet they would
- 22:54rather have them go to work early to
- 22:56earn some money than send them to
- 22:58school. Why does this happen? It is not
- 23:01because they are lazy or unintelligent,
- 23:03but because their environment prevents
- 23:06them from seeing a long-term future.
- 23:08Their cognitive level is too limited;
- 23:10they can only see immediate gains and
- 23:12cannot grasp the returns brought by
- 23:14long-term investment. Because they lack
- 23:16sufficient information and don't know
- 23:18what better choices exist, they fall
- 23:20into the trap of poverty time and time
- 23:21again—the busier they are, the poorer
- 23:23they become, and the poorer they are,
- 23:25the busier they stay, unable to break
- 23:27free. This book isn't meant to make you
- 23:29pity the poor; it is meant to help you
- 23:31see clearly what exactly is holding you
- 23:33back. It shows how those thoughts and
- 23:35habits you take for granted are the
- 23:37very reasons you keep failing to make
- 23:39money. There is another book with a
- 23:41rather kitschy title called "Secrets of
- 23:44the Millionaire Mind." When many people
- 23:46first see the title, they assume it’s
- 23:48just another get-rich-quick scheme, but
- 23:50after flipping through a few pages,
- 23:51they realize it contains very practical
- 23:53truths. The book discusses many
- 23:55differences in mindset between the
- 23:57wealthy and the average person. One
- 23:58point that leaves a deep impression is
- 24:00that when facing setbacks, the average
- 24:02person's first reaction is to complain
- 24:04—blaming the economy, their lack of
- 24:05background or luck, or others for not
- 24:07giving them a chance. When facing the
- 24:09same situation, those who are good at
- 24:11making money first think about how to
- 24:12solve the problem and change the status
- 24:14quo, refusing to waste time on emotions
- 24:16. Many people spend their whole lives
- 24:18holding onto their existing ideas,
- 24:20unable to listen to any opinion
- 24:22different from their own, always
- 24:23assuming they are right. But those who
- 24:26truly make money know their own
- 24:27limitations; they are willing to accept
- 24:30new things and overturn their own past
- 24:32misconceptions. There are also many who
- 24:34dream every day of starting a company
- 24:36or traveling the world once they’re
- 24:37rich, but after years of thinking,
- 24:39they’ve yet to take the first step.
- 24:41Yet, those who really make money rarely
- 24:43wait for everything to be perfect
- 24:45before acting; they have a general
- 24:47direction, start doing it, and adjust
- 24:50or solve problems along the way. These
- 24:52principles sound simple, but if you
- 24:54look at your own daily life, you will
- 24:56find that often you are exactly the
- 24:58person the book describes—someone
- 25:00limited by your own thinking. This book
- 25:02won’t teach you specifically how to
- 25:04make a million a year, but it will help
- 25:06you clear out, bit by bit, the wrong
- 25:07ideas in your head that are hindering
- 25:09your success. Only when your mindset is
- 25:11right will your actions be right, and
- 25:13only then will the final results be
- 25:14right. Surely some will say that with
- 25:16the internet so advanced today, can't
- 25:19we learn from watching short videos and
- 25:21influencer shares? Why must we spend
- 25:23time reading thick books? There is
- 25:25indeed a lot of useful information
- 25:27online, but one must understand the
- 25:29inherent limitations of such content.
- 25:31Short videos and most online articles
- 25:33are essentially fragmented content;
- 25:35their core goal is to grab your
- 25:37attention, provide immediate
- 25:39stimulation, and keep you entertained.
- 25:41You are willing to like and share
- 25:42because, while scrolling, every single
- 25:44clip feels like it makes perfect sense.
- 25:46You feel like it resonates with you, so
- 25:48you save it, telling yourself you’ll
- 25:50use it later. But after you finish
- 25:51scrolling and put down your phone, you
- 25:53haven't remembered anything, and you
- 25:55won't actually take any action. Because
- 25:56what you get are just scattered points
- 25:58of view, lacking complete logic and
- 26:00systematic methods, so you have no idea
- 26:02how to apply them to your own life.
- 26:04Furthermore, the quality of online
- 26:06content is uneven; many people haven't
- 26:08even figured out a subject themselves
- 26:10before acting like teachers to instruct
- 26:12others. One day they talk about this
- 26:13trend, the next about that profitable
- 26:15project; you can't distinguish what's
- 26:17right, what's wrong, or what’s just
- 26:19someone trying to brainwash you into
- 26:21spending money. Books are different.
- 26:24From completion to publication, a book
- 26:26goes through repeated revisions,
- 26:28polishing, and layers of editorial
- 26:30review; its content is systematic and
- 26:33follows a logical chain. The process of
- 26:35reading a book is not about passively
- 26:37accepting the author's views, but
- 26:39following the author’s train of
- 26:41thought to understand an issue
- 26:42thoroughly, from beginning to end,
- 26:44inside and out. This process exercises
- 26:46your critical thinking, teaching you
- 26:48how to analyze problems and judge right
- 26:50from wrong on your own. Especially
- 26:52classic books that have stood the test
- 26:54of decades or centuries; they have been
- 26:57read, verified, and questioned by
- 26:59countless people, making them far more
- 27:01reliable than clickbait content online.
- 27:03This doesn't mean you can't consume
- 27:05online content, but rather that you
- 27:07shouldn't rely on fragmented
- 27:09information as your primary way of
- 27:11learning. You must first build your own
- 27:13knowledge system and establish your own
- 27:16standards of judgment through reading.
- 27:18With this foundation, when you look at
- 27:20online content, you'll know what is
- 27:22useful, what is trash, and what is just
- 27:24someone trying to brainwash you for
- 27:26money; otherwise, you'll be led astray
- 27:29by all kinds of information. One day
- 27:31you think this blogger is right, the
- 27:33next you think that expert makes sense,
- 27:35and soon your brain is a mess, having
- 27:37learned nothing while easily becoming a
- 27:39victim of scams. Some people always say
- 27:41they are too tired from work, chores,
- 27:43and childcare to find time to read, but
- 27:45the truth is, time is something you
- 27:47have to squeeze out. If you spend 30
- 27:49minutes less scrolling short videos and
- 27:5130 minutes less on useless group chats
- 27:53and social media, you've already found
- 27:55your time. You don't need to read a
- 27:57book a day, nor start with difficult
- 27:59ones; read 20 pages a day, and that's
- 28:02over 7,000 pages a year, equivalent to
- 28:0420 or 30 books. Keep at it for three to
- 28:06five years, and the gap between you and
- 28:09those around you will slowly widen;
- 28:11besides, reading doesn't always have to
- 28:13be done sitting formally at a desk. You
- 28:15can listen to audiobooks during your
- 28:17commute, read a few pages of an e-book
- 28:19while waiting in line, or read a
- 28:21physical book in bed for half an hour;
- 28:24if you really want to read, you can
- 28:26always find the time. A master once
- 28:28said something that exposed a truth
- 28:30many are unwilling to admit: the most
- 28:33reliable way to make money is never by
- 28:35listening to others, but by learning
- 28:37yourself. Many people spend their whole
- 28:39lives looking for shortcuts, hoping for
- 28:41a mentor to pull them up, wanting to
- 28:43make money easily off others'
- 28:44experiences without wanting to spend
- 28:46time learning or thinking for
- 28:47themselves. But how many shortcuts are
- 28:50there really in this world? Without
- 28:52sufficient insight of your own, you
- 28:53wouldn't recognize a mentor even if
- 28:55they stood right in front of you, and
- 28:56you wouldn't be able to grasp a golden
- 28:58opportunity even if it fell into your
- 29:00lap. The biggest risk on the path to
- 29:02making money is never market volatility
- 29:04, policy changes, or fierce competition
- 29:06; it is your own lack of understanding.
- 29:09If your insight is insufficient, even
- 29:11the best opportunity will seem like a
- 29:13trap to you, and even if you make money
- 29:15by sheer luck, you will eventually lose
- 29:17it all through your own inability. This
- 29:19is a principle verified by countless
- 29:21people with their own hard-earned money
- 29:24. Instead of spending your days
- 29:25networking, searching for shortcuts,
- 29:27asking others what’s profitable, or
- 29:29listening to unreliable advice, it is
- 29:31better to settle down and read a few
- 29:33good books that have stood the test of
- 29:35time. Transform the wisdom that others
- 29:38have summarized only after countless
- 29:40failures into your own. Everyone is
- 29:42very anxious nowadays, all wanting to
- 29:44make money and achieve success quickly.
- 29:46Seeing people around you buying houses
- 29:48and cars, and seeing young people
- 29:50online achieving financial freedom. You
- 29:53get anxious and want to take shortcuts
- 29:56to get results fast, but remember one
- 29:58thing: fast is slow, and slow is fast.
- 30:01If you spend a year or two settling
- 30:04down to read, think, practice, build
- 30:06your own cognitive system, and find
- 30:08your own path, you will benefit for
- 30:11decades to come; this path looks slow,
- 30:13but it is actually the fastest.
- 30:15Conversely, if you always want to make
- 30:17quick money and rely on others 'tips to
- 30:20chase trends, one wrong move could cost
- 30:22you ten years of savings, and it will
- 30:24take even longer to climb back out.
- 30:26What looks fast is actually the slowest
- 30:29. Reading has never been an elitist
- 30:31activity, nor is it something only
- 30:33students need to do. It is the
- 30:35lowest-cost way for ordinary people
- 30:37like us to improve ourselves. It is
- 30:39something you can do regardless of your
- 30:41age or your current circumstances. You
- 30:43don't need a lot of money, and you
- 30:45don't need special connections or
- 30:47backgrounds. For just a few dollars,
- 30:49you can buy a book and converse with
- 30:51the world's brightest minds, learning
- 30:53the experience and wisdom they gathered
- 30:55over a lifetime; this is the fairest
- 30:57opportunity our era offers to ordinary
- 31:00people. I'm talking about this today
- 31:02not to tell you that reading will
- 31:04definitely make you a billionaire; I
- 31:06wouldn't say such unrealistic things. I
- 31:08just want to tell you that in this era
- 31:10filled with noise and people looking to
- 31:12take your money, you must have your own
- 31:14backbone and your own criteria for
- 31:16judgment; you cannot simply believe
- 31:18whatever others tell you, and reading
- 31:20is the best way to help you build that
- 31:22backbone. You don't need to force
- 31:24yourself to read difficult classics
- 31:26from the start; begin with books that
- 31:28interest you. Once you get started, you
- 31:30will slowly find your rhythm, and as
- 31:32you read more, you will find that your
- 31:35perspective on issues has changed. You
- 31:37will no longer be easily swayed by
- 31:39others' emotions, nor will you easily
- 31:41believe in things that seem too good to
- 31:43be true. Your decision-making will
- 31:45become more rational, and you will
- 31:46gradually realize what you really want
- 31:48and which path you should take. By then
- 31:51, you will realize that making money is
- 31:53actually just a byproduct of doing your
- 31:56own work well. If you haven't
- 31:57subscribed to this channel yet,
- 31:59remember to click the subscribe button
- 32:01and turn on the notification bell next
- 32:02to it, so you'll be the first to know
- 32:04whenever we upload a new video. If
- 32:06you're interested in topics like this,
- 32:07feel free to leave what you'd most like
- 32:09to talk about in the comments, and
- 32:10we'll chat next time. Y
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