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Как создать Рекламные Креативы с помощью ИИ | ПОШАГОВАЯ ИНСТРУКЦИЯ по написанию Промта для Нейросети — Transcript

by TargeRita · 2,362 words · 344 segments · language en · Watch on YouTube

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0:00How to create ad creatives using
0:01artificial intelligence? Here is
0:03exactly what you need to tell AI or
0:05what tasks to set for it to get a
0:07predictable result. And most
0:09importantly, so that these ad creatives
0:11are truly effective and sell your
0:13product or service. I have covered this
0:15topic completely in this lesson. Watch
0:17until the end. Let's go. We will be
0:20working with this beast today. ChatGPT.
0:22I have a $ 20 subscription. It’s
0:25quite enough for me for all my tasks.
0:28And, in particular, for content
0:29creation. And, in general, this tool
0:32gives us truly unlimited possibilities
0:34in terms of the number of ad creatives
0:36we can make absolutely easily, without
0:38any intermediaries. If you used to have
0:41to turn to graphic designers, now that
0:43is not required at all. And the coolest
0:47thing here is that it's really very
0:49simple. For our convenience, and yours
0:52first and foremost, I have prepared a
0:55prompt. Actually, you don't really need
0:57to do this anymore. You can describe
0:59what you want in your own words, and
1:01the system will do it for you. But I
1:04still prepared a prompt for convenience
1:07, so you understand exactly what must
1:09be said to get as close to the result
1:12you want as possible. We will be doing
1:15this together. We are going to go
1:16through this prompt now. You can get it
1:18from my Instagram. I will tell you a
1:20bit later how exactly to do that. And
1:22let's get started. What do I have here
1:25and what is important to reflect so
1:27that the result is as close as possible
1:28to the ideal one in your head? Look, I
1:32wrote that you are the coolest guy who
1:35specializes in Facebook and Instagram
1:38ad creatives. Okay, we need creatives
1:41specifically for there. Indeed, it's
1:43better if a super-professional works
1:46with this. Let's imagine that our chat
1:48is exactly that. Our task is not just a
1:51beautiful design, but to create an ad
1:53creative. It should be instantly
1:56readable in the feed, stop attention,
1:58convey the offer, trigger the desire to
2:01learn more, submit a request, buy, and
2:03so on. We ask to consider that these
2:06should be creatives according to all
2:09the trends, for example, of 2026 or
2:11whatever year you are watching this in.
2:14It is very important here to add "no
2:17template banners from Canva." Canva is
2:19the largest service for creating such
2:21graphic things. Therefore, yes, it is
2:23immediately clear what the reference is
2:25for—it's suitable for a cold audience
2:27or a warm one. Insert your own here if
2:30required. And why is this important?
2:33Because our task is to attract new
2:35clients. You start from your business
2:38objective, aiming for the creative to
2:40generate conversions and achieve a
2:42corresponding CTR, meaning
2:43click-through rate, for this creative.
2:46In this paragraph, you are essentially
2:48outlining the most important framework
2:51and setting the tone for how the work
2:53should proceed. You can also add, for
2:58example, that you don't want certain
3:01colors or fonts used, or conversely, if
3:04you have preferences for specific fonts
3:07, colors, shapes, people, or perhaps a
3:10landscape or setting—anything that is
3:13truly important to you. Ideally, in
3:17addition to everything you write in the
3:19task description, you can also include
3:21references. These could be screenshots
3:26of your Instagram, your photo shoots,
3:28brand books if you have them—well, if
3:30you really do have them, please include
3:32website screenshots showing how your
3:34site looks, and so on. In other words,
3:38all of that would be great. You can
3:40even add photos of the people you would
3:43like to feature. Well, provided they
3:45have given you permission, of course.
3:47For example, I use this very often to
3:49create my YouTube thumbnails. You can
3:52see what they look like. And often, I
3:55just upload a pool of my photos with
3:57different expressions, just on a white
4:00background, like these ones taken right
4:02here. And it actually produces results
4:05that look very much like me quite often
4:07. Sometimes I feel like it looks even
4:10too much like me, to the point where I
4:11don't even look as much like myself as
4:13the image ChatGPT generates for me.
4:15Let's write it down here. Our service
4:18is a must, yes, specifically what we
4:19are advertising. Well, let's say I'll
4:23do this using the example of laser hair
4:26removal in Miami, target audience, for
4:30instance, women of a certain age. Well,
4:34this can be, yes, a very broad audience
4:37for our, well, for our business. It can
4:40truly be, yes, a wide range. And we can
4:42clarify all the details here together.
4:46If you have ever analyzed your audience
4:47and have as much information as
4:49possible, please add it. It won't make
4:51things worse, only better. Now let's
4:54move on. I promised to tell you how you
4:56can get my prompt, take it for yourself
4:59, and use it. Just go to my Instagram,
5:02follow me—the link is under this
5:04video—and send me the word "prompt"
5:06in a DM, and that's it. And I will
5:08simply send you that prompt. You will
5:11take it, use it, and adapt it to your
5:13needs. I quickly filled out my prompt.
5:16You, accordingly, tailor your own to
5:18the service, target audience, and
5:20location. My main pain point, for
5:24example, regarding laser hair removal
5:26is irritation, ingrown hairs, the offer
5:28itself—what we decided to promote in
5:30the ad—in this case, our first
5:32procedure is $ 99, a free consultation
5:34before the procedure, and then
5:36submitting a request for a free
5:38diagnosis, plus additional information.
5:41Here is where I specify exactly which
5:43colors it can use, which it cannot, and
5:46what is important to me here. You
5:49cannot use exposed body parts; legs are
5:51okay, but for anything else, I might
5:52get banned, so let's not risk it. In
5:55this case, we can add source files, or
5:57we can choose not to. I’ll keep this
5:59part in just so you don't forget. And
6:02you should also, well, add these source
6:04files if possible. There is nothing
6:06wrong with that. On the contrary, it
6:08will only be better and closer to the
6:10ideal result. And here I have also
6:13written down a point regarding visual
6:14structure, if that is important to you.
6:17Again, you can even find your
6:19competitors 'creatives, screenshot them
6:21in the ad library, and bring them to
6:23show how your competitors are doing it.
6:25For example, you don't want it that way
6:27, or you do want it that way. You can
6:30even add a creative here as a reference
6:31that you really like, for example, a
6:33structure you find appealing. Like,
6:36have the text placed here, everything
6:38in this color, and so on. I’ve
6:40collected some more or less general
6:43recommendations here for boring
6:45headlines like "high quality,""expert
6:48professionals,""best offer," and so on.
6:53Here, again, you can go through pain
6:54points, fears, and so on, based on your
6:56target audience analysis. So, in
6:58principle, we have already written all
6:59of this down for it. But the more
7:00detailed and thorough you make it, the
7:02better in any case. And in our prompt
7:06here, there are also recommendations
7:08for the visuals. Let’s say we’ve
7:11added all of this here. "Before and
7:12After" is, in principle, possible, but
7:14proceed very carefully because, for
7:16example, Instagram and Facebook don't
7:18like it. It might work, or it might not
7:20. Just keep that in mind. I’ll leave
7:23it just in case we are talking about,
7:25for example, shoe repair, or if you are
7:27advertising something like that, or
7:29perhaps your design services, right?
7:32Like, "it was this way, now it’s that
7:34way" for a room; that might still be
7:36appropriate and is less likely to get
7:38blocked. But if it has anything to do
7:40with a person, that’s different. So,
7:42I am warning you to be very careful.
7:45And, of course, don’t overload it
7:47with decorative elements and so on. I
7:50also added a small bit of secondary
7:54text. Specifically mentioning that you
7:57have a descriptor after the main offer;
7:59you can ask it to focus on your website
8:01, your advantages, and so on. Do this
8:04quickly, for example. We don’t need a
8:06landing page, so we’re not
8:07overloading it; we’ve already warned
8:09it. And in this case, I’ve added a
8:12list of different calls to action, but
8:14see for yourself and keep the one you
8:16need. Well, in our case, we'll keep the
8:19request. We mentioned this from the
8:22start, so our task here is to guide it
8:24correctly through all of this. As for
8:27the design style, you can work on this
8:29block separately, focusing on what is
8:31important to you. I have gathered the
8:34general rules; these basically cover
8:36things like tacky gradients or random
8:39shadows. Here, we are simply giving it
8:41a warning. You shouldn't use five or
8:43six fonts; it just becomes a mess. And
8:46as a general rule, quite right, a
8:48maximum of one or two so that it's easy
8:51on the eyes, readable, contrasting, and
8:55clear. Plenty of white space, not
8:58overloaded. We’ve taken all of this
8:59into account here, can you imagine? Yes
9:01. Next, something important regarding
9:03the text. Here you can also provide
9:05your own recommendations and go through
9:07the formats as well. Actually, in
9:10principle, you don't even have to
9:12mention it; just say, "I need stories
9:14and posts," and it will pull the
9:16necessary formats itself. But this is
9:18not bad either. I added it, so feel
9:20free to use it. And further, we can
9:23also work out some additional
9:25advertising concepts with you so that
9:27the system gives you a lot of variety
9:29at once. Accordingly, I usually ask it
9:34to make one version first, either a
9:36story format or a 4: 5 post, and we
9:39have that specified here too. Just to
9:42take a look, because it's easier to
9:45edit one image and then adapt it later.
9:48And it adapts very well, by the way. So
9:50, I’m copying our prompt. Again, you
9:55can just formulate all of this in your
9:57own words and not turn it into some
9:59kind of plan, but it’s just for
10:00convenience. And we go to our chat so
10:03it can do something for us. Let’s see
10:06what it will do for us. So, pasting it
10:08in, and let's go. We need to wait a
10:11little bit. Let’s see, by the way,
10:12how fast it handles it. Usually, well,
10:152–4 minutes is enough for it to solve
10:18our task. The only thing is, it might
10:20ask you to clarify something. You
10:23approve or disapprove, correct it, and
10:25then it goes to work. We are one step
10:28away from creating the creative assets.
10:30I want to remind you that via the links
10:32under this video, you can work with me
10:35as an advertising specialist. If your
10:37business needs promotion, welcome, I
10:39look forward to your requests. Or you
10:42can learn advertising tools for Google
10:44Ads and targeted ads on Facebook and
10:45Instagram through the links as well.
10:48I’ve left everything for you, feel
10:49free to explore. So, the system has
10:52prepared some concepts for us. The
10:55first one is already ready. Okay. We
10:58can either fix something here, not by
11:01doing it manually ourselves, but by
11:03having the system tweak it further. We
11:07can erase something here, some elements
11:10, by marking them and writing that, for
11:13example, we don't want the girl in it
11:16or we don't want certain data displayed
11:20. Although here, I think it actually
11:22looks quite good. Well, this part is
11:24just a bit strange, we don't need it
11:25for this specific size, but overall, it
11:27makes sense. Next, we have another girl
11:30here, right? It has prepared this
11:32concept for us. And now we can choose
11:36the one we like best. We can select and
11:40keep it, then ask the system to make
11:43each concept in a Stories format, or
11:45like here, we requested a 4K feed post.
11:49And it will prepare that for us right
11:50now, too. Ultimately, we will just ask
11:53the system to adapt the creative assets
11:56we like. Concepts into the size we need
12:00. And in principle, we can just take
12:02them and use them in advertising. What
12:05do we have? Let's take a closer look
12:08while other work is running in parallel
12:10. We can see that this creative is
12:13already, in principle, in 4K format and
12:16ready to be used. But, for instance,
12:18these concepts are made a bit strangely
12:20, combining two creatives at once,
12:22which isn't very convenient for us. For
12:25example, I liked one more and another
12:27one less. Accordingly, I simply ask it
12:29to finalize a separate one for me. And
12:32just now I asked, I simply took a
12:34screenshot of the creative I needed and
12:36asked it to prepare this specific
12:38concept in a 4K size for my post. And
12:41that’s it, it has now done everything
12:43. I must check what it wrote, fix
12:46something, and ask for further edits
12:49again. Here we have this magic pencil
12:51icon. We can basically leave comments
12:55on the layout, like "make this
12:57lowercase," or "change the color," or "
12:59add more brightness or contrast," and
13:02so on. Resize, erase something, or
13:05remove it. Again, you do all this and
13:07bring your creative to perfection, well
13:10, in your own view. Accordingly, you
13:12can practice with all this for a very
13:14long time. All such tools are improving
13:17very quickly and they really produce
13:19high-quality creatives. And the more of
13:23your own materials you provide, the
13:26closer they will be to your assets,
13:28reflecting the essence of your brand,
13:31your colors, your models, or perhaps
13:33you, if you make ads featuring yourself
13:36. In any case, it is super convenient,
13:40super fast, and you can run these tests
13:43endlessly, make changes to your ad
13:46campaigns very quickly, and get results
13:49. Friends, if this video was useful to
13:53you, like it, subscribe to my YouTube
13:55channel, and hit the bell so you don't
13:57miss my regular practical videos, which
13:59you can watch, study, and very quickly
14:01implement in your project to make money
14:03. Okay.

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