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YouTube transcript (FRTNNf-HSs8) — Transcript

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0:00Hi everyone. I've come up with a really
0:02interesting system or algorithm that
0:04will help you find your style. It'll be
0:06a series of videos, where each episode
0:08is crucial. I'll give you tasks, and if
0:12you actually follow them, you'll
0:13definitely succeed. Let me tell you
0:16right away, take it easy. If you don't
0:19look the way you'd like right now,
0:21maybe you simply haven't had the time
0:23to work on it because you've had other,
0:25more important priorities in your life.
0:29When people are constantly busy with
0:31work, school, or children, they don't
0:33pay enough attention to their style and
0:36dress based on comfort. And that's
0:39completely normal. I've been in this
0:41situation myself and I understand
0:42perfectly well what it's like. Since
0:45childhood, I've loved experimenting
0:47with my appearance and dressing
0:48interestingly. These looks may seem
0:51ordinary today, but for the provinces
0:53of the 2000s, they were truly cool.
0:55Clothes could only be bought at the
0:57market. There were no AliExpress
0:59marketplaces. There weren't even any
1:01mass-market brands in our city. Imagine
1:04the whole city dressing at a single
1:06market. And if you wanted to stand out,
1:08you had to use your brain and come up
1:11with something, wear clothes not
1:13intended for them, or buy things others
1:15wouldn't buy, and style them so they
1:17looked good. My mother often sewed or
1:20knitted my clothes, and it was always
1:22something truly exclusive. I mean, I've
1:25always paid attention to my style,
1:27putting together outfits, and not just
1:29throwing on the first thing I saw. But
1:32when I came to study in St. Petersburg,
1:34everything went in the same direction.
1:36It seemed like a city with a population
1:38of over a million, lots of stores, lots
1:40of opportunities, but I had absolutely
1:42no time. I'd go to the gym early in the
1:45morning, then go to class, write
1:47articles, and speak at conferences to
1:50earn the extra stipend I needed to
1:53survive. Plus, I was working part-time.
1:57Personal style was out of the question.
2:00I've deliberately arranged the photos
2:02in chronological order so you can
2:03clearly see how the situation worsened.
2:06At first, I wore the clothes I'd
2:08brought with me, and then, at best, I
2:09wore jeans, a sweatshirt, and sneakers.
2:12I washed my hair, and that's good.
2:13Thank you. It's clear how my style is
2:16gradually becoming simpler and more
2:18depersonalized. If you're in a similar
2:20situation, that's normal. You just have
2:22other, more important priorities in
2:24your life right now. The biggest
2:26misconception is thinking that if you
2:28don't have a distinctive personal style
2:31, you have no taste. The truth is,
2:33everyone has taste. Taste is your
2:36imagination, what you love, what you
2:38associate with in your inner world.
2:41Style begins when you find the courage
2:43to bring that imagination to life and
2:45show it to the world. Many people
2:47believe that style is the privilege of
2:49a select few. I often see this in the
2:52comments: bolder, richer, younger, more
2:55beautiful, slimmer, and so on. Only
2:58these special people are allowed to
3:00look unconventional and express
3:01themselves through clothing. But the
3:04truth is, you don't believe in your
3:06right to be noticed. And until you
3:09believe you're worthy of wearing what
3:11you like, you'll dumb yourself down for
3:13the world. And this traps you, because
3:16our self-esteem is built, in part, on
3:19what others think of us. They see a
3:23safe version of you and react
3:24accordingly, treating you as someone
3:26who doesn't stand out and doesn't take
3:29risks. And you receive feedback that
3:32only confirms your fears. Your brain
3:35registers this as proof. It sees how
3:39you dress, how other people react, and
3:41concludes that you really are the kind
3:44of person who doesn't need to stand out
3:47, and this becomes your new norm, your
3:50reality. The main task is to understand
3:53who you really are, what you like and
3:55what you want, and how to make it all
3:58happen. This is exactly what we'll be
4:01doing in this series of videos. I
4:03understand that it's scary to try
4:05something new, but there's no other way
4:07to break out of this loop. New looks
4:09can feel awkward at first, but
4:12habituation works. The more we see
4:15something, the more normal it seems. If
4:18you never risk looking different, you
4:20stop growing. And the only way to close
4:23the gap between your taste and your
4:25style is to start experimenting. That's
4:29why I created the Personal Style
4:31Challenge, so you can calmly, in the
4:33friendly atmosphere of a chat, try new
4:36things, get support, and pick up some
4:38tips for yourself. The third round of
4:41the challenge starts at the end of
4:43summer. If you'd like to participate,
4:46be prepared. I'll announce the exact
4:48dates closer to August. I'm planning
4:51these lectures on personal style. And
4:53then we'll polish it all up with the
4:55challenge. In an old video, I talked
4:57about the personal filter system, but
4:59this time I've refined it. To start, I
5:02suggest you describe yourself and your
5:04style in words. You can do this freely,
5:07or you can answer the questions I've
5:10prepared. This will be a rough outline
5:13that we'll use as a guide later in the
5:15process. Question number one: how
5:18important is comfort to you? Can you
5:21sacrifice it for the sake of an idea or
5:23that wow factor? Question number two:
5:26the degree of distance from the world.
5:28Do you want to attract attention,
5:30invite dialogue, be noticeable? If so,
5:33in what way? Do you want to evoke
5:36admiration, surprise, perhaps even
5:38provoke, or do you prefer to be an
5:41observer? Do you want to use clothing
5:43to create boundaries so that you're not
5:45noticed, so that you're not bothered?
5:48Perhaps you want the general public to
5:51overlook you, but for like-minded
5:53people to see you as one of their own,
5:55based on certain attributes and tricks
5:57known only to that circle. Consider
6:01whether you want to emphasize the
6:03natural beauty of your figure or
6:05whether you want to go against nature,
6:07correct it, create a new silhouette,
6:10exaggerate it—not necessarily to
6:12approach beauty standards, but, for
6:14example, for the sake of some artistic
6:16vision of yours? Your attitude toward
6:19aesthetics. Is it important to you that
6:21your image be beautiful and harmonious
6:24in the conventional sense, or do you
6:26prefer something strange, maybe even
6:28ugly? The complexity of your image. Do
6:31you prefer complex looks with multiple
6:33accents and techniques, or simpler ones
6:35? Precise or relaxed, even casual? Do
6:42you prefer a unified style that
6:44combines different elements into a
6:45cohesive whole? Or do you have multiple
6:49subpersonalities? One day you're one
6:51way, and the next you're completely
6:52different, and there's no way to
6:54combine them. Of course, we're using
6:56the term "subpersonality" loosely. If
6:58you have multiple subpersonalities, you
7:00need to write down all the answers to
7:03the questions for each of them and
7:05complete all subsequent tasks
7:06separately. Alternatively, you can try
7:09to somehow combine them all into a
7:11single style. We'll discuss this in
7:13more detail in the next videos.
7:15Lifestyle is also a very important
7:18factor. Where do you spend most of your
7:20time, and what kind of clothes do you
7:22need? Again, if you have a strict dress
7:25code at work, but your style is
7:26radically different in your free time,
7:28you have a different positioning, a
7:29different degree of distance from the
7:31world—your style is neat at work and
7:33casual in your free time. For example,
7:36it's also better to describe each style
7:38separately to understand what
7:40percentage of your wardrobe belongs to
7:42which context. And, of course, your
7:45needs. What is the problem, why are you
7:48unhappy with your current style, and
7:50what do you want to change? You've
7:53answered all the questions, and now you
7:55have a more or less clear idea of what
7:57you want. But we can't rely solely on
8:00desire. Our body, our shell, must also
8:03be considered. In any case, the clothes
8:06we wear visually affect our bodies,
8:09accentuating some areas and concealing
8:11others. And if we don't understand how
8:15this works, if we choose clothes
8:16randomly, we get a random, uncontrolled
8:19result. Sometimes we will like it,
8:22sometimes we won't. But if we're
8:25developing our own personal style and
8:27want to create a certain mood, we need
8:29to understand how to achieve the
8:31desired result through styling. And to
8:34do this, we need to know our starting
8:36points, at least some basic information
8:39about our body, so we can understand
8:41our proportions and choose clothes
8:43consciously. But first, it's important
8:46to know your vertical proportions, the
8:47ratio of your torso to your legs.
8:50Because this, at a minimum, determines
8:52the fit of your bottoms and much more.
8:56In terms of visual preferences, you can
8:59certainly choose jeans with any fit,
9:01but we can't deny the fact that
9:03different fits affect our figures
9:05differently. Some style bloggers, even
9:09very popular ones, recommend that all
9:11women wear high-waisted jeans. They
9:14supposedly suit everyone. They visually
9:17lengthen the legs and accentuate the
9:19waist. Simply beautiful. But this
9:21doesn't always work for women with long
9:24legs and a relatively short torso,
9:26because a high-waisted jeans can
9:28visually swallow up half the torso and
9:31make it appear even shorter. This will
9:34visually compress your upper body. If
9:37you like this effect, great. But if you
9:40don't, understand that the problem
9:42isn't your figure, it's the jeans.
9:44They're simply not tailored for you.
9:47Knowing your body type based on the
9:49horizontal lines of your body is also a
9:51good idea to understand your baseline.
9:54And these features, your figure, can be
9:56emphasized, enhanced, or radically
9:58changed. In either case, it's personal
10:03style, because it's your choice. And
10:06again, you don't necessarily have to
10:08change your figure to bring it closer
10:09to a beauty standard. You can change it
10:12to express a creative idea, a vision of
10:16yours. I really like to use Rihanna as
10:18an example. Many may not like her style
10:21, but we can't deny the fact that she
10:24has a great influence. Rihanna is a
10:26type A figure. Her shoulders are
10:28narrower than her hips. For type A
10:30figures, Natalia's accents are
10:32recommended to highlight the natural
10:34beauty of this body type. Or, following
10:37the old rules, emphasize Natalia's
10:39features while broadening her shoulders
10:41to create a more X-shaped figure. Yes,
10:44these recommendations certainly suit
10:47her, but don't you think they're a bit
10:49too obvious? As if she always
10:52emphasized her body type, she wouldn't
10:54be considered a style icon. Many may
10:58dislike this, but personal style isn't
11:00obligated to beautify you in the
11:01traditional sense. Its main goal is to
11:04express your inner world through your
11:06outer appearance. Yes, looks can
11:09highlight your natural features, but
11:11that's not the main goal. We can choose
11:14any areas, any body parts, that we want
11:17to highlight, regardless of our body
11:20type. For example, I like to emphasize
11:23my shoulders in my looks, making them
11:25visually wider with clothing. That's
11:28why I love trench coats, coats, and
11:30generally any clothing that highlights
11:32the shoulders. You need to think about
11:35this too. Your clothing choice will
11:37depend on it. You also need to identify
11:40areas that we don't want to emphasize
11:43for any reason. This will help us when
11:45creating filters. Every image we create
11:48is based on the universal laws of
11:50optics and visual perception. These
11:53include how the eye interprets lines,
11:55how scale works, how proportions
11:57interact, and how texture changes
11:59volume. These laws always apply,
12:02regardless of what you're wearing. If
12:06you're interested in this topic, I've
12:07recorded a separate lecture called "
12:09Figure Workflow." In the first section,
12:12I discuss vertical proportions and a
12:14formula for determining your body type.
12:17I also explain how to visually lengthen
12:20your torso and lengthen your legs. In
12:23the second section, I discuss body
12:25types. Five body types are commonly
12:27distinguished: hourglass, pear, apple,
12:30inverted triangle, and rectangle.
12:32However, I present a more modern
12:34classification that distinguishes seven
12:36body types instead of five. Naturally,
12:38it's impossible to fit all people on
12:40the planet into these body types. And
12:43often, our bodies combine
12:44characteristics of two or even three
12:46body types. But we can determine our
12:49predisposition to one of these body
12:51types. And again, we don't need this
12:54information to correct our figure and
12:56make it fit certain standards, but to
12:59understand our starting points, which
13:01we'll work with later, and adjust not
13:03our figure but the fit of our clothes
13:06so that they achieve the desired effect
13:08. I also provide control or focal
13:12points for each figure type—areas
13:14that can be emphasized if we want to
13:17highlight our figure. But, of course,
13:20everything needs to be approached
13:22consciously. For example, I have an
13:24eight-shaped figure. One of the
13:26characteristics of this type is a short
13:29waist and high pelvic bones. The
13:31distance between the ribs and the
13:33pelvic bone is about one or two fingers
13:36. That is, if I wrap my arms around my
13:38waist like this, I can feel both the
13:41ribs and the pelvic bone at the same
13:43time, because they are located very
13:45close. The focal point for a figure
13:47eight-shaped figure is the waist. It is
13:50precisely here that they suggest
13:52emphasizing to highlight the natural
13:54beauty of this figure type.
13:56High-waisted jeans are welcome, but
13:58there are some nuances. I discussed
14:00this in more detail in the lecture.
14:03Low-waisted jeans can visually make the
14:06midsection look more square. This is
14:08clearly visible in the first photo. A
14:10mid-waist will be located at the widest
14:13part of the hipbones. This means that
14:16this horizontal line is a dividing line
14:18, which will visually widen the waist.
14:21It turns out that a high-waisted jeans
14:24look best on an eight-shaped figure. I
14:27agree with this and I can see it in
14:29myself. But I don't like high-waisted
14:32jeans and can easily wear mid-and
14:34low-waisted ones. In the last section
14:36of the lecture, I discuss ways to work
14:38with our figure. These used to be
14:40called correction techniques. In my
14:42opinion, this is the most important
14:45part. If you understand how it all
14:47works, you will become omnipotent. I'm
14:50serious. You won't need any formulas or
14:53rules at all, because if you know the
14:55basics and understand the meaning, you
14:57can create your own techniques and
14:59adapt any trends, any looks, to suit
15:01yourself. The lecture is available on
15:04Boost, not by subscription, but for a
15:06one-time payment. I've left the link in
15:08the description. After we've answered
15:11all these questions, we'll transform
15:13them into personal filters. I'll show
15:16you mine as an example. The most
15:18important thing in style for me is
15:20comfort. And I don't want to sacrifice
15:23it under any circumstances. Even if I
15:25really like a thing and it suits me, I
15:29won't buy it if it's uncomfortable.
15:32Therefore, I immediately say no to
15:34heels and clothes that restrict my
15:36movement. I don't like attracting
15:39attention on the street. I'd like to
15:41dress simply, but at the same time, so
15:43that when my people see me, they know
15:45I'm in the know. This means I won't buy
15:49anything flashy or use techniques that
15:52might provoke a strong reaction from
15:54people. Even if I like it visually, I
15:58understand perfectly well that I won't
16:00wear it. I don't want to reveal the
16:03natural beauty of my figure. For me,
16:05that's not that important. But at the
16:08same time, I don't want to transform it
16:10too much for the sake of making a
16:11statement, because I don't want to draw
16:13too much attention to myself, as you
16:15understand. Therefore, in general, I
16:18favor simple silhouettes without being
16:20too tight. I don't care if the look is
16:23traditionally beautiful or if it
16:25somehow flatters me. I like all sorts
16:29of weird, ugly things, but the main
16:31thing is that they are comfortable and
16:33don't attract too much attention. As
16:36you understand, I favor simple
16:38combinations that have interesting
16:40details that aren't obvious to most
16:42people. Neatness is not my thing at all
16:45. There are no restrictions here. On
16:47the contrary, I only favor casualness.
16:49It's important for me to tie everything
16:51I like into a single style. And that's
16:53always been the case. I work as a
16:56blogger from home, and I don't need any
16:58special clothes for work or going out.
17:01I focus on everyday style. Everything I
17:04buy should fit into my life. My body
17:07type, according to the vertical
17:09dimensions, is lower-body. So, my legs
17:11are long, but my torso is short. And I
17:15don't like the way high-waisted jeans
17:17fit because they make my torso look
17:19even shorter. I prefer a mid-rise, but
17:24I can buy high-waisted jeans, knowing
17:27that I'll only wear them with a long
17:29top so the waistband isn't visible and
17:32the midriff line drops lower. Also,
17:36given my body type, I either don't do
17:38anything to my torso or try to elongate
17:41it. So, of all the necklaces, I only
17:44wear long ones that fall below my chest
17:48. I don't like regular short chains and
17:51necklaces. And here's a very important
17:54point. This isn't about my short torso.
17:58I learned this, and now I forbid myself
18:00from wearing short necklaces. I didn't
18:04like them before. I bought them and
18:07never wore them. But now, knowing my
18:10body type, I understand why I don't
18:13like them. And knowing the cause, you
18:16can find a solution to fix it. For
18:18example, I wear them with long ones. It
18:21creates a layered effect. I've already
18:24said that I love a defined shoulder
18:26line. Sometimes I even deliberately
18:28widen them with outerwear. This means
18:31that such things are absolutely not
18:33suitable for me, because they don't
18:35hold the shape of the shoulders and
18:36only make them worse. This applies
18:39specifically to outerwear. I don't want
18:42to draw attention to my knees because I
18:44have scoliosis. Let me remind you what
18:47a person's body looks like with
18:49scoliosis. Maybe not everyone has it
18:51like this, but I have pretty much the
18:52same. And it also affects the way you
18:55walk. Pay attention to your knees. In
18:58general, the problem is certainly not
19:00only there, but I don't want to draw
19:03attention to my gait and especially to
19:05my knees, so I always cover them.
19:08Skinny jeans don't suit me because they
19:10hug the knees, which means they draw
19:12attention to them. Short skirts and
19:15shorts also don't suit me, because they
19:17expose this area, only things below the
19:20knees. But since I know how to correct
19:23my figure, all the ways to work with it
19:25are easier for me because I understand
19:28how to adapt any item, any trend, any
19:30technique to suit myself. I put all
19:33this knowledge into the lecture,
19:34explaining everything in detail. I
19:36understand that you can wear thigh-high
19:39boots with a wide shaft, and then I can
19:42wear anything. But remember, yes, I
19:45don't wear heels, and finding decent
19:47thigh-high boots with a wide shaft that
19:50don't have high heels is quite a quest.
19:53I don't want to worry about that, so I
19:55simply ruled out shorts and skinny
19:58jeans. My current style problem is a
20:01lack of clothing, as strange as it may
20:03sound. I really don't have a lot of
20:06things. I recently sorted through my
20:08wardrobe again and got rid of most of
20:10it. I took some to a thrift store, and
20:13I'm selling others on Avito. And by the
20:15way, if you want, the link to my Avito
20:18is in the description. In short, I
20:20don't have enough items in certain
20:22categories, and I don't have the time
20:24to search for them. I don't even have
20:27time to think about what I want in
20:29terms of clothes. So, in this video
20:33series, I plan to combine business with
20:36pleasure, upgrade my style, and show
20:38you how. I think I've already shared
20:42enough about myself. That's definitely
20:44enough for an example. You need to do
20:46the same. Yes, it's long and tedious,
20:48but there's no way around it. Believe
20:50me, it gets much more fun. We'll look
20:53for what you like, what inspires you,
20:55and translate it all into clothing. So
20:58subscribe to the channel to make sure
21:00you don't miss the next episodes. You
21:02can also subscribe to my Telegram
21:04channel, there's a lot of interesting
21:06and inspiring stuff there. That's all
21:08for today. Thank you so much for
21:09watching, and see you in the next video
21:12.

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