Как выбрать дизайнера интерьера? Как понять, что перед вами профессионал? Что включает дизайн-проект — Transcript
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- 0:18Hello everyone. I'm Natasha Martynova,
- 0:20and you are on my YouTube channel about
- 0:22interior design. Today I want to tell
- 0:24you how to choose an interior designer.
- 0:27We are often asked where to find a
- 0:29designer and how to tell if a designer
- 0:31is any good. Using our work as an
- 0:34example, I want to explain how an
- 0:35interior designer works, what a design
- 0:38project consists of, and how to
- 0:39navigate the world of design in general
- 0:42. Let's go. So, you have become the
- 0:48owner of a coveted set of keys and your
- 0:51most beloved, expensive square meters.
- 0:54How do you make it beautiful,
- 0:55comfortable, and functional inside? The
- 0:58easiest way to do this is to turn to an
- 1:01interior designer. What should a
- 1:04designer know? What should they be able
- 1:06to do? First of all, they must plan the
- 1:08space correctly. When you walk through
- 1:11your apartment, the doors should open
- 1:14properly, furniture should be in places
- 1:16where you feel comfortable, and
- 1:19bathrooms should be laid out correctly
- 1:21—all ergonomic standards must be met.
- 1:24And, of course, there should be no
- 1:26violations in the floor plan. This
- 1:29means your layout can be approved, and
- 1:31later, if necessary, you can sell the
- 1:34apartment or transfer it, with all
- 1:37walls standing according to code. Of
- 1:41course, the designer's main duty and
- 1:44primary creative task is to combine
- 1:47materials and textures beautifully so
- 1:50that the result is a harmonious, lovely
- 1:53picture that brings you constant joy.
- 1:57The third point to consider is the
- 2:00realization of all ideas and plans
- 2:03on-site. A designer must know how to
- 2:07properly build in furniture and how to
- 2:10join baseboards, door casings, kitchen
- 2:13facades, and cabinets. That is, all
- 2:17engineering aspects and material
- 2:20junctions must be thoroughly worked out
- 2:24. You can ask a designer a question
- 2:27about a drawing or a visualization: "
- 2:30How do you implement this particular
- 2:32junction? And how should a certain view
- 2:36shown in the visualization be properly
- 2:38constructed? If the designer answers
- 2:41this question, it means you are dealing
- 2:43with a professional who has likely
- 2:45already gained experience. They may
- 2:48have had some mistakes or setbacks, but
- 2:50they know how to connect and build
- 2:52everything correctly, and they know who
- 2:55to ask to find out how to implement it
- 2:57all. How can you tell if you are
- 2:59dealing with a professional designer?
- 3:01First, they will ask you where the
- 3:03property is located and how many square
- 3:05meters it is. The second question will
- 3:07most likely be about the budget. How
- 3:09much are you ready to spend on the
- 3:10design project and on the renovation of
- 3:12your apartment or country house? And
- 3:15the third point, they will state the
- 3:17project timelines and their fee. In
- 3:20general, based on these three
- 3:22parameters, you can understand whether
- 3:24you are ready to work with the designer
- 3:27and if the designer is ready to work
- 3:29with you, because a successful design
- 3:32project and its subsequent realization
- 3:34depend on synergy and teamwork. After
- 3:38you have found common ground with the
- 3:40designer and agreed on the cost of work
- 3:42, a contract is signed, which specifies
- 3:45both the number of square meters and
- 3:47the cost per square meter, if those are
- 3:49the designer's working terms. A
- 3:52technical brief is also written up and
- 3:54attached to the contract, where you
- 3:56specify the amount of appliances, the
- 3:58number of rooms in the apartment, and
- 4:00what is needed to implement the project
- 4:02. All of this is collected into a set
- 4:05of regulations, the technical brief,
- 4:07and the contract. After that, the
- 4:09designer gives you the timeline for
- 4:11completing the design project. If a
- 4:13designer does not give you these
- 4:16deadlines, then they are not a
- 4:18professional, and it is better not to
- 4:20work with them. Work on the design
- 4:23project proceeds according to these
- 4:25deadlines. And now I will tell you what
- 4:27a design project consists of. In our
- 4:33studio, we divide work on a design
- 4:35project into four parts. The first part
- 4:39is gathering all information about the
- 4:41family or the office and the company.
- 4:45We collect data, conduct research,
- 4:48compile it all into a complete
- 4:49technical brief, and take measurements
- 4:52at the apartment or country house. And
- 4:56after that, we begin planning the space
- 4:59. Space planning is the skeleton of the
- 5:01apartment. It is what we will rely on
- 5:04for the implementation of the project.
- 5:07You could say it’s a movie script
- 5:09that we write, and our clients will
- 5:11live according to this script, based,
- 5:14of course, on all the information the
- 5:16client has told us. The space planning
- 5:20stage does not take up much time
- 5:21compared to the entire design project,
- 5:23but it is a very important stage. And,
- 5:27uh, here our communication with the
- 5:29client reaches the maximum possible
- 5:30level. We try to find out all the
- 5:34information from the client in order to
- 5:37realize 100%of both our creative
- 5:39potential and all the, uh, wishes of
- 5:42our customers. Once the planning
- 5:48solution is approved, we no longer
- 5:50return to the planning stage. Our walls
- 5:54are signed off, and, uh, we can no
- 5:57longer change anything. And after that,
- 6:01we move on to the sketch solution, the
- 6:04sketch planning of the space. Here we
- 6:07work with materials and furniture,
- 6:10selecting and combining all the
- 6:13elements that tell the story of our
- 6:16client and meet their needs and
- 6:18requirements. We take into account
- 6:21things such as allergies or the lack
- 6:24thereof. For pets, office spaces, the
- 6:26number of people, and zones where it is
- 6:29comfortable for people not only to work
- 6:32but also to rest. Everything is
- 6:34gathered first into a collage. And we
- 6:37show our customers the collage concept.
- 6:39And after the main furniture elements,
- 6:42textures, and colors are approved, we
- 6:45create visualizations. From the
- 6:48visualizations, it is clear how the
- 6:50space will look, and the main
- 6:52technological and engineering solutions
- 6:54become understandable. And after
- 6:56signing off on the visualizations, we
- 6:59move to the third stage. The third
- 7:05stage is the drafting documentation.
- 7:08Since the layouts are already approved
- 7:10and the preliminary design is set, we
- 7:13pass all the information to our
- 7:15designer. Or to several designers, and
- 7:19we create the documentation that will
- 7:23go to the construction site, which
- 7:26builders will use to implement the
- 7:30project. The drawing documentation is
- 7:32an important stage. All key points are
- 7:34worked out here. Perhaps some
- 7:36adjustments are made to the connections
- 7:38of various materials, but the drawing
- 7:41documentation is the final project. And
- 7:44no changes can be made to it. If at
- 7:47some point during the drawing
- 7:49documentation stage you want to change
- 7:51the layout, it is impossible, as the
- 7:54entire work would have to be redone. Or
- 7:57it is possible, but for an additional
- 7:59fee on top of the design project cost.
- 8:05So, the drawing documentation stage is
- 8:07complete. The fourth stage is the
- 8:10specification, where we add all article
- 8:13numbers for fabrics, furniture,
- 8:15finishing materials, various structures
- 8:18, and drawings for custom furniture
- 8:20items. All of this is collected into a
- 8:24single album of drawings, which we
- 8:25provide to our clients. It contains all
- 8:29the information about the project:
- 8:31visualizations, drawings,
- 8:33specifications—everything necessary
- 8:35for both builders and our clients to
- 8:37implement the project. The work on
- 8:40creating the design project ends here,
- 8:43but our communication with the clients
- 8:46does not. To implement the design
- 8:50project competently, correctly, and
- 8:52beautifully, clients need to know that
- 8:55their project is being looked after.
- 8:59For this, we offer an author
- 9:00supervision service. Author supervision
- 9:06is an additional service. It is not
- 9:08included in the design project cost.
- 9:10Usually, it is project support, and we
- 9:13sign a contract for a specific number
- 9:16of months. We can start when the walls
- 9:20are up, or we can begin working on the
- 9:23site right from the very start. It
- 9:26depends on what we agree upon with the
- 9:28client and what is more comfortable for
- 9:30them. The best result is achieved when
- 9:34designers from our studio come to the
- 9:36site while it is just bare walls and
- 9:39start controlling the project
- 9:41implementation. Author supervision is
- 9:45not construction supervision or
- 9:47technical oversight; it is project
- 9:50support based on what is in our drawing
- 9:52and visualization albums. We monitor
- 9:56how competently and correctly
- 9:57everything is being implemented
- 9:59directly on-site. Author supervision is
- 10:02like a little life within a life. A lot
- 10:05of issues are resolved on the
- 10:07construction site. Issues regarding
- 10:11material joints and the connections of
- 10:14various assemblies. This is a very
- 10:19important stage in the work of
- 10:20implementing a design project. I would
- 10:25not recommend embarking on a solo
- 10:28journey to implement large projects
- 10:30with extensive drawing albums on your
- 10:34own. However, our design project also
- 10:38allows you to fully implement the
- 10:41design inside an apartment or country
- 10:43house independently. There is one more
- 10:49stage in working on a design project.
- 10:51It is called procurement. Of course,
- 10:55you have lists you can use to order
- 10:57materials and furniture, and you can do
- 10:59it yourself. But when you start
- 11:02implementing it, it becomes clear that
- 11:04this is a separate job that needs to be
- 11:06done. And in our team, there is a
- 11:09special manager who handles project
- 11:11procurement. What do they do? They
- 11:14order all the materials and furniture,
- 11:17check if the store or showroom manager
- 11:21has correctly compiled the lists of all
- 11:24items, monitor delivery to the site,
- 11:27and ensure that the specific furniture
- 11:31or material article matches the project
- 11:34and is delivered correctly. This takes
- 11:39a lot of time, and we take this task
- 11:42upon ourselves so you can relax while
- 11:45we implement the design project and
- 11:48bring the entire project to life. What
- 11:55is the designer not responsible for,
- 11:57and what should they not know or do?
- 12:00Very often, our clients ask," Do you do
- 12:04electrical and plumbing design projects
- 12:06? "These are separate projects; they
- 12:10are created based on the design project
- 12:12and are ordered from specialized
- 12:14organizations that have an SRO license.
- 12:18The designer does not create these
- 12:20projects and is not responsible for
- 12:22them. But it is precisely according to
- 12:24these projects that all your electrical
- 12:26work is implemented and radiators are
- 12:28connected. Water is supplied. What else
- 12:31does the designer not do? They do not
- 12:34lay pipes or install ventilation ducts.
- 12:37This is done by specialized contracting
- 12:39organizations. The designer is only
- 12:42responsible for what you see, for the
- 12:45visuals. That is, the designer is
- 12:48responsible for the ventilation grilles
- 12:50, but they are not responsible for how
- 12:52the adapter is positioned or which duct
- 12:54is run on the ceiling and how it is
- 12:56routed. Construction organizations are
- 12:59responsible for that. On-site, the
- 13:02designer is not responsible for how two
- 13:04tiles meet, the width of the grout line
- 13:07, or how the parquet is laid, which
- 13:09might sometimes be wavy. That happens
- 13:12too. These are all construction works,
- 13:15for which the organization carrying out
- 13:18the repairs at your site is responsible
- 13:20. It is important that the designer
- 13:24chooses the right floor shade and the
- 13:26right paint shade for the wall so that
- 13:28everything looks beautiful and
- 13:30harmonious together. But as for how it
- 13:33is implemented, the designer bears no
- 13:35responsibility for that. How do you
- 13:41know that you need an interior designer
- 13:44? You have a non-standard apartment
- 13:46layout. You want to turn four rooms
- 13:49into five and don't know how to do it
- 13:52according to regulations, how to
- 13:54properly approve it, or if it is even
- 13:57possible. You have ideas that do not
- 14:00fit into standard schemes. This means
- 14:04you need to build custom furniture and
- 14:07distribute the space to potentially
- 14:09create niches, dedicate rooms for
- 14:11storage, or design interesting
- 14:13corridors. Basically, anything that
- 14:17doesn't fit into the standard apartment
- 14:20layout scheme is where an interior
- 14:23designer can help you. If you have a
- 14:27standard layout, a rough idea of what
- 14:30you want from a project, and a limited
- 14:33budget, I’d recommend starting with a
- 14:36design consultation. They can help you
- 14:40navigate the layout and finishing
- 14:42materials. And you might not even need
- 14:46a full design service if you have a
- 14:49mood board, a rough layout to finalize
- 14:52on-site, and a clear vision to guide
- 14:55you in creating your dream apartment
- 14:58yourself. How do you avoid mistakes
- 15:05when choosing a designer? When you talk
- 15:08to a potential designer online or in
- 15:12person, if something feels off, you
- 15:16can’t trust them, or you feel uneasy,
- 15:19don't work with them—just decline the
- 15:23collaboration. Because this is your
- 15:28apartment, your choice, and ultimately,
- 15:32you must get the result you want. Your
- 15:36relationship with the designer will be
- 15:38a long-term commitment. It’s six
- 15:41months or a year. You will spend a lot
- 15:43of time with this person. And if you
- 15:47aren't comfortable with them, you won't
- 15:49get a great or exclusive design project
- 15:52. Work with people you feel comfortable
- 15:56with. I’ll use this word: someone who
- 15:58is energetically compatible. When
- 16:01talking to a designer, you should
- 16:04realize you are with a pro who values
- 16:07your time, just as they value theirs,
- 16:10leading to the result you came for.
- 16:14Here’s a life hack for you. If you
- 16:17like a designer and want to work with
- 16:20them, but worry they are too expensive
- 16:23and hesitate to invest in the project,
- 16:26what can you do? Ask to visit one of
- 16:31their real-world sites to see how they
- 16:33work, how they talk to the builders,
- 16:36and how the project is actually being
- 16:39implemented. These moments will help
- 16:43you understand whether you should
- 16:45continue working with that designer or
- 16:47not. Finding your dream designer is
- 16:50actually very difficult. You have to
- 16:52look through tons of portfolios, read
- 16:55magazine articles, and evaluate the
- 16:57designer's overall expertise. We offer
- 16:59a simple solution. There’s a link to
- 17:02our Telegram channel below where you
- 17:05can submit a design request, and
- 17:08professional designers will respond to
- 17:11provide a high-quality, prompt project.
- 17:14I hope I’ve helped you navigate the
- 17:17world of design and designers. And I
- 17:20hope this video helps you find your
- 17:22specialist. But if you still have
- 17:24questions, leave them in the comments
- 17:26below. Perhaps we will make a second
- 17:29part. This was Natasha Martnova. Don't
- 17:31forget to hit the like button. Bye
- 17:33everyone.
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