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7 Claude Skills So Powerful They Feel Illegal (It'll Blow Up Your Social Media) — Transcript

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0:00In this video, I'm going to break down
0:01seven cloud-based workflows that will
0:03help you grow way faster on social
0:05media. And these are the opposite of AI
0:07slop. They're specifically designed to
0:09make it way faster to improve your
0:11content strategy and figure out what
0:12video to make next. For each one, I'm
0:14going to give you all the claw skills
0:16for free, a tactical example of how it
0:18works and explain why and when you'd
0:20want to use it. By the way, if you don't
0:21know me, my name is Callaway. I have 2
0:23million followers. I've done billions of
0:24views. And I've built my personal brand
0:26in two different spaces, content
0:28strategy and AI. So, this is the exact
0:31intersection I spend all day working on.
0:33If you're watching this and you know you
0:34should be using AI more, but you haven't
0:36quite figured out the right workflow to
0:37make it faster, I think you're going to
0:39love this video. All right. Now, I
0:40actually want to start with a little
0:41mini bonus skill. Call it number zero.
0:43This is the niche interviewer skill.
0:45Every single person that makes content,
0:46no matter what your niche is or what
0:47platform you use, should spend 5 minutes
0:50running this skill. It's six super easy,
0:52straightforward questions that will
0:53create this positioning dock and this
0:55positioning blueprint card for you. And
0:57this really helps you establish who your
0:58target viewer is, exactly what their
1:00pain points are, and it acts as a great
1:02foundation to build from for all the
1:05rest of the advanced workflows I'm going
1:06to walk through right now. If you want
1:07to run this, I've linked the niche
1:08interviewer for free below. All right,
1:10let's get into the first official
1:11workflow. This one's called the format
1:14finder. The main goal of the format
1:15finder is to help you figure out what
1:17formats are working best in your niche
1:19and discover new formats that aren't
1:21currently being used that could be
1:23whites space opportunities for you.
1:25Here's how it works. To start, all you
1:26have to do is run the skill file that I
1:28have linked below. Drop that in a new
1:30claw chat and just say run this. First,
1:32it'll ask you a couple questions to help
1:34qualify exactly who your target viewer
1:36is. And this is essentially building on
1:37that niche interviewer skill that I just
1:39talked about. And the reason it's doing
1:40this is to help you find the top
1:42competitor channels in your niche that
1:44are actually talking to the same
1:46audience that you're targeting. It'll
1:47then analyze the top videos from all of
1:49those channels. And it screens out
1:51anything they made that's not related to
1:52you, like lifestyle videos or daily
1:54updates. Once those are screened out,
1:56it'll take the remaining top five to 10
1:58videos and do a deep analysis on each
2:00channel. Now, for each video that it
2:01analyzes, it pulls out both the story
2:04structure format, how the information is
2:06laid, and the visual layout, how the
2:08visuals are laid, and it plots it on
2:10this heat map matrix. And you can see
2:12the vertical labels on the left side,
2:15those are formats, storytelling
2:16structures. And the labels on the top
2:18horizontally, those are visual layouts.
2:20Now, the reason this is so helpful is
2:22because this makes it super easy to see
2:24exactly what format combinations are
2:26crushing and where there's white space
2:28that nobody's currently serving. For
2:30each cell in this matrix, you can click
2:32on it and it will link below the exact
2:34videos from the analysis that represent
2:36it. Also, if you want even more
2:37examples, you can always use the
2:38Sandcastles.ai collections tab. In here,
2:41if you filter by formats or editing
2:43styles in the upper right, we have every
2:45single type of format and editing style
2:47listed. And if you click in, you'll see
2:495 to 10 very highquality examples that
2:52you can model off of. So, for example,
2:53if I see that the listical format and
2:55the split screen edit is open, but it
2:58recommends I should try it. If I want to
3:00see what those look like, I can go to
3:01the collections tab in Sandcastles, go
3:02to formats, find listical, watch a few
3:05of those, and do the same thing for
3:06split screen. And this just makes it so
3:08easy to get exposed to top examples that
3:10you can model. This one is a super
3:12helpful skill to run if you want to get
3:13exposed to the best performing formats
3:15in your niche. And of course, this is a
3:17foundation that you can then fork from
3:18here. So once you run this, you could
3:20then say, "Hey, I want to build on top
3:22and add this, add this, go expand to
3:24other niches. You can have full
3:26flexibility in Claude." If you want to
3:27run this one, just like all the other
3:28workflows I'm about to go through, the
3:30instructions are linked for free below.
3:32The skills are inside that, and I'll
3:33walk you through how to step byep do it.
3:35All right. Now, the second main workflow
3:36for today is called the audience
3:37bullseye builder. And if you've tried
3:39this one before, based on previous
3:40videos that I've talked about, this
3:42version is very much new and improved. I
3:44think every single person that is trying
3:46to make content to drive conversion to a
3:48lead magnet, an offer, a product or
3:50service would benefit a lot from running
3:52this audience bullseye builder. Now, the
3:54big question we're trying to answer with
3:56this workflow is how broad or narrow
3:59should I make my content if I'm trying
4:01to optimize for views, for conversions,
4:03or both? And this really is the
4:05million-dollar question if you're a
4:06business owner trying to drive for
4:08conversion. Well, this skill and this
4:09workflow is exactly how you figure it
4:11out. Here's how this new and improved
4:12audience bullseye builder actually
4:14works. First, again, it's going to start
4:15with some framing questions around your
4:17avatar. And again, you can feed in the
4:19niche interviewer answers. That's why
4:20you want that doc. You can feed that in
4:22if that's easier. It'll then use those
4:24answers to build this five ring
4:26bullseye. The center of the bullseye is
4:27the exact audience segment that you're
4:29looking for specifically. And then each
4:31ring progressively from there is getting
4:33slightly broader and broader. So, you
4:35can see for mine, the center of the
4:37bullseye is business owners using social
4:39media to grow their business. That is my
4:41ideal target audience if I could draw it
4:43up. Then one ring out from there, still
4:44pretty narrow, would be any creator,
4:46prneur, creator, entrepreneur, anyone
4:48building a personal brand. Still very
4:50close to me, but this can apply to
4:51people trying to just get views or
4:53conversions. I'm laser focused on
4:55helping people trying to turn views into
4:56dollars. So, some of this is relevant,
4:58but not all. Then the third ring is
5:00anyone growing on social media in any
5:02way. Then the fourth ring is anyone
5:04making any video content on any
5:06platform. And then lastly, the fifth
5:07ring would be marketing or psychology
5:09concepts applicable to anyone. Now, once
5:11it maps these rings for you and you
5:13agree that that is the hierarchy, it
5:14will deep analyze all the videos you've
5:16made on your channel and it will plot
5:18them in the rings on the bullseye. And
5:20of course, if you're just starting out
5:21and you don't have your own videos, you
5:22can definitely run this on someone
5:24else's channel. But I really recommend
5:25once you get at least 25 of your own
5:27videos, this is paramount to run on your
5:30own channel as well. I recommend taking
5:31in every video you've ever posted to do
5:33this. That's what I did with like the
5:35130 videos that I've posted on my
5:36marketing channel. Now, what's super
5:37helpful here is not only does it plot
5:39the videos and where they fit on the
5:41rinks, but it scores the views, the
5:44conversion, and the conversion rate per
5:46video, per ring, and it also does this
5:48on separate bullseye by topic bucket.
5:51You can see the tab at the top by
5:52bucket. If you click on that, it will
5:54break it out by topic bucket. Now,
5:55here's why this is so valuable. This
5:57reveals the sweet spot for what topic
6:00breadth you should attack if you're
6:02going for views, conversions, or both.
6:04Now, here's the really interesting
6:05thing. Most people would assume the
6:06closer you get to the center, the lower
6:08the views go and the higher the
6:10conversions. You're getting narrower and
6:12narrower for your audience. And vice
6:13versa. The broader you go, the more
6:15views you get, but the conversions go
6:17down. But here's what really shocked me.
6:19I ran this data on my entire channel,
6:21and the data did not confirm that
6:23conclusion. It turns out for me and for
6:25the other people I ran this on, there's
6:26a very clear answer. One of these five
6:29rings drives both lots of views and lots
6:32of conversions. It outranks for both.
6:34And so, actually, that is the altitude
6:37breadth versus depthwise that you want
6:39to make your content at, at least if
6:40you're me or these other people that I
6:42ran it on. Now, this data will change
6:44based on your channel and your niche.
6:45But it's so valuable to run this. That
6:47one insight alone that I just found here
6:50will be worth millions of dollars to me
6:51over time because it tells me not to
6:53make videos a certain way and to
6:55specifically make them a different way.
6:57Now, if you scroll lower in the report,
6:59it not only highlights which ring is
7:00best, but it tells you what that means
7:02tactically. Use these words, say these
7:05phrases, make sure this filter applies
7:08to this audience when you make a video.
7:10That is so helpful to have. And to be
7:12honest, I do this full-time and I never
7:13would have realized that unless I ran
7:15this report on my own data. So, if you
7:17want to run this on your own channel or
7:18any competitor in your niche, again,
7:20I'll link all the instructions and the
7:21skills below. And this should be pretty
7:23obvious by now, but in order to run
7:24these types of reports, you're going to
7:26need both the skill instructions, which
7:28I'm giving you for free, and you're
7:30going to have to pipe in the performance
7:32data for each video. If you don't have
7:34the performance data for the video, this
7:36doesn't work because it can't properly
7:37score the effectiveness. The only way to
7:39get that performance data into Claude so
7:41that it can do this magic analysis is
7:43via the Sang Castles MCP. And I'll
7:44explain all that in the instructions.
7:46All right, the third workflow is
7:47actually extremely helpful and it really
7:48surprised me as well when I ran it. This
7:50is called the CTA analysis. In every
7:53single one of my short form videos, I'm
7:54using a spoken CTA at the very end to
7:56try to drive conversion. So, this one
7:58skill is specifically designed to only
8:00look at the CTAs at the end of your
8:03script. It then runs statistical testing
8:05to figure out, are there certain terms
8:07or phrases or lengths of the CTA or way
8:10that you tease the lead magnet that
8:12drives conversions higher? Now, I'll be
8:13honest. When I first ran this, I wasn't
8:15sure I was going to find anything
8:16significant cuz most of the time I'm
8:18just playing around and like
8:19experimenting with different ways of
8:20doing things. But it turns out there are
8:22four attributes for how I do the CTAs
8:25that when used together literally 4x the
8:28conversion from my videos. Just by
8:30following what it said, I drive 4x more
8:31leads. Without any of these four things,
8:33I drive like 8.3 leads per,000 views.
8:36And with doing it, it's 31.3. Now, the
8:38interesting thing is there are dozens of
8:40little tweaks that I've tried over the
8:42hundred videos that I've done, and most
8:44of them have no statistical
8:45significance. These four are the only
8:47ones that show a pop consistently. So,
8:50just understanding what those four are
8:52will immediately lift the ROI on my
8:54effort because I can drive more
8:55conversion moving forward. Now, again,
8:57you're probably sensing a theme here
8:58through these first three and it will
9:00continue through the other four that I
9:01walk through. There is so much gold
9:03hidden in the data from patterns that
9:06you can't see with your eye that AI can
9:08surface for you. And the only way to
9:10surface them is to know what to ask for
9:12and to give your LLM the data so that it
9:15can hunt for those golden nuggets. So,
9:17if you want to run this CTA analyzer,
9:18which I recommend anyone do if you've
9:20been using CTAs or to study a channel in
9:22your niche that's crushing with lead
9:23genen, I'll link that one below as well.
9:25All right, the next one, number four, is
9:26something I am very excited about. And
9:28this one is a brand new feature in
9:30Sandcastles that ports into Clawude.
9:32This bridge is super powerful. It's
9:34called the Hook Genius Report. So, in
9:36Sand Castles, we now have this feature
9:37called reports. If you haven't tried it
9:39yet, just look at the left side and
9:40you'll see a tab dedicated to it. When
9:42you run a report, it's basically like a
9:44starter analysis that gets you aimed at
9:46whatever the question that we think is
9:48most important and you can then port
9:49that data into Claude and have a
9:51conversation with it. Now, today, at the
9:53time of this recording, there are two
9:54core report templates out, and we're
9:56rolling a lot more out soon. There's the
9:57content strategy analysis and the Hook
10:00Genius. In this video, I want to
10:01highlight the Hook Genius, cuz I think
10:02it's crazy. Now, the Hook Genius report
10:04is basically an answer of exactly how to
10:06make winning hooks based on any channel
10:08you choose. So, if you want to run this
10:10report, you press the plus in the upper
10:11right, you click the Hook Genius type,
10:13and then you can customize the optional
10:15configs to reveal how many videos you
10:17analyze. So, for this one, I'm going to
10:19do my own channel, although I could do
10:20any channel I want. one channel at a
10:22time. And I'm gonna actually look at my
10:24most recent 50 videos. You could also do
10:26biggest outliers. You could run this
10:27recurring, but I'm just going to do one
10:29shot 50 videos, most recent. Now, you
10:31can see once it's finished, and this is
10:32in sand castles, it will give me this
10:33visual report, which shows on the left
10:35side three to five hook strategies that
10:37are working really well, explained super
10:40clearly with other hook examples using
10:42that format, as well as the original
10:44videos linked below. It also gives me a
10:46few not to do, what the losers from that
10:48batch of 50 had in common that I should
10:50stop doing. And this alone is an
10:51extremely helpful single point of focus
10:54around how to improve your hooks. But
10:56the real power is what you can do with
10:57this now. So if you click that little
10:59code icon in the upper right, it's the
11:00second button from the top right. It
11:02gives you a prompt that you can copy
11:04directly into a new chat in Claude. As
11:06long as you have the Sandcastle MCP set
11:08up, literally just open a new chat in
11:10Claude, paste that in, and press go.
11:12What this does is pull in all of that
11:14data analysis, but it now allows you to
11:17talk back and forth with it. And so you
11:19can see here now we're in Claude. I
11:20built this super robust Hook Genius
11:22dashboard. And if you scroll to the
11:24bottom, I actually have a little like
11:25mini SAS app that allows you to drop in
11:27a topic and it will write 10 hooks for
11:29you based on the principles learned from
11:31this particular report. So the beauty of
11:33this is like now that I have this core
11:34data, my most recent 50 videos analyze
11:37specifically with hooks using all of the
11:39principles that I know that's why we
11:40built this in. You can now have a
11:42conversation with it. You can build
11:43other things with it. You can build SAS
11:45apps on top of this. you have this core
11:47nucleus of data that you can build on
11:49top of. So this particular flow would be
11:51starting in the Sand Castle's report
11:53builder, running the report on your
11:54channel or any channel, and then porting
11:56it over to Claude and having that
11:57conversation. I'll link all the
11:59instructions below for this one and the
12:00skill that I ran in Claude to build that
12:02hook topic builder as well. All right,
12:04the next workflow, number five, breaks
12:06down something that I've really never
12:07covered on this channel, but it's super
12:08important. I believe all great content
12:10channels really map back to a simple
12:12principle called content formulas.
12:14Content formulas are very simply these
12:16three things. Topic plus format plus
12:19visual layout. Those three things
12:20combined together create little
12:22containers or series housing that you
12:24can create a lot of episodic videos
12:26within. Essentially, they're kind of
12:28like the patterns that show up on
12:30someone's channel. Now, most creators
12:32are trying to get to like five to 10 of
12:34these different content formulas that
12:35all work that they can run over and
12:37over. And when you see a person's
12:38channel and you watch a lot of their
12:39videos and you're like, I really like
12:40their style, what you're really
12:41referring to is the different content
12:43formulas they make all provide value to
12:46you in a similar visual package. Now,
12:48ultimately, if you're someone trying to
12:50grow with content and improve your
12:51personal brand, what you're really after
12:53is like three to four topic buckets, two
12:56to three different formats, and one to
12:58three different visual layouts. And when
13:00you multiply those each together, those
13:02are all your different content formulas.
13:03The sweet spot obviously is that the
13:05content you make within those formulas
13:07needs to work. It needs to drive reach
13:08and conversions and you have to like
13:10making it. So this content formula minor
13:12skill that I'm showing on the screen now
13:14is specifically designed to look at your
13:16channel and bucket all the different
13:18content formulas by performance that
13:20have worked for you. And it also goes
13:22out to your niche and finds the
13:23different content formulas working for
13:25your competitors. So for example, on my
13:26channel, the marketing channel, I have
13:28really four hero topic buckets that I
13:30make over and over. I've got three to
13:32four different formats and then I just
13:34have the one main visual layout, the
13:36split screen cinematic. So if you
13:37multiply that together, four times four
13:39times one, I basically have like 16
13:41different content formulas that I can
13:43create between. You've got hooks and
13:45storytelling in listical in split
13:46screen. You've got hooks and
13:48storytelling in breakdown in split
13:49screen. You've got hooks and
13:50storytelling in tutorial in split screen
13:52and so on. Now over time at the
13:54beginning I tried many many
13:55combinations. I was spraying around
13:57formats and topics just trying to find
13:58these different formulas that worked.
14:00And so content in the beginning, really
14:01what it is is you experimenting across
14:04those three variables, topics, formats,
14:05and visual layouts until you find these
14:08formats that consistently perform. Now,
14:09if you look at this visual that it
14:11produces, you can see it ranks the
14:13performance of your content formulas
14:15based on what you've tried so far. And I
14:17can see this performance in aggregate or
14:18I can click across the top to the
14:20different topic buckets and then see the
14:22ranking within those. As I scroll down,
14:23it also shows me a heat map of different
14:26pieces of the formula that I could swap
14:27in that I haven't yet tried. And of
14:29course, it runs the same thing for the
14:30other top channels in my niche so that I
14:32can see what they're doing that I'm not
14:34doing where there might be opportunity.
14:35Now, just to zoom out and make sure
14:36everyone's clear, the reason why you'd
14:38want to run something like this, or
14:39really a lot of the reports I've
14:40covered, is that you're trying to figure
14:42out what content do I make next that's
14:44going to work. Content is a very simple
14:46game. It's test a bunch of these pieces
14:48until you find content formulas that
14:50work and then just hammer them over and
14:52over until they stop working. this
14:53process of test and double down or test
14:55and kill over and over. That's what all
14:57the top channels are doing. So these
14:59skills that I'm walking through, these
15:00workflows, they help you see the answers
15:02for what to do if you don't know exactly
15:05how to interpret the data. And for
15:06example, if you find this content
15:08formula thing to be extremely valuable,
15:09you can just set up a recurring task in
15:11Claude to have this run auto once a
15:13week. You're only posting maybe seven or
15:15five new videos each week. So it'll
15:17ingest those extra ones and run this
15:19again and tell you if that ranking
15:20changes. Now, if you're really good at
15:22seeing patterns, you may not need to run
15:24all these different workflows cuz you
15:25could just look at your page on
15:27Instagram or scrolling on sand castles
15:29and you can see, oh yeah, there's the
15:30pattern. Boom, boom. But even as someone
15:32who's extremely good at seeing patterns
15:33is one of the things I'm best at, I find
15:35it hard to remember hundreds of videos
15:38worth on my channel and other people's
15:39channels and be able to triangulate
15:41everything automatically. Having these
15:43workflows helps extend my pattern
15:45matchability. And so that's why all of
15:47these skills are very helpful,
15:48especially if you're not good at seeing
15:49the patterns. Again, like all the rest,
15:51I will link this one below with
15:52instructions for exactly how to run it.
15:53All right, the sixth one that I built
15:55out was my attempt at creating the best
15:57go-to content strategy coach. And here's
16:00my vision with this one. I wanted to be
16:02able to take any channel I discover on
16:04social media and figure out exactly when
16:06it broke out and why it broke out. Often
16:09times, you'll see these small channels
16:10that just sputter along with like no
16:12performance and all of a sudden, boom,
16:14it just absolutely explodes. And
16:16sometimes it's choppy, but something
16:18changed at that inflection point that I
16:19want to understand why. What did they
16:21see? What did they change? And why did
16:23it work? So, what this skill will do,
16:25and I tested it on my own channel, is it
16:27will take all the videos that they've
16:28posted, and it will map it into
16:30different eras of growth on their
16:32channel. It will then analyze each of
16:33those eras to figure out what were the
16:35topics and formats and script writing
16:37approaches that they were using and when
16:39did that change. It literally can map
16:41the growth changes. Now, what's cool is,
16:43as an example, I ran this on my own
16:45channel. So, the first era was like my
16:46first 15- 20 videos where I was just
16:49testing and spraying all over. I was
16:50trying to use the outlier data, but I
16:52had no idea what topics would work, what
16:53formats I'd want to make. I only had
16:55that one visual layout. Luckily, I made
16:57that decision from the beginning, but I
16:58was kind of testing all around. Then it
17:00goes into season number two, which was
17:01kind of like 1 month in to 1 month ago,
17:04like a 4mon window where it calls it the
17:06two lanes found. Essentially, I stumbled
17:08across things that worked. AI content
17:10workflows as a topic and then some
17:12formats that were repeated and I just
17:14started to slowly double down into those
17:17things. Now, the third phase which
17:18started like a month ago to now is
17:20called the consolidation where I
17:21continued to refine, kill things that
17:24weren't working and promote things that
17:25were. This idea of broad test and then
17:27narrowing in until I found the content
17:30formulas that worked. Now, what's really
17:32important is not seeing that there are
17:33three eras, but if you scroll down, you
17:35can read the exact explanation at each
17:38era for what changed and what held true.
17:41That is the insight that you just never
17:43would see unless you were an expert at
17:45doing this. Now, one pro tip here, cuz
17:46I'm going through like all these
17:47different analyses, and you may be
17:49thinking like, "Oh, this looks like a
17:50lot of work." As long as you analyze all
17:52of your own videos one time in
17:53Sandcastles and you basically have your
17:55channel fully analyzed, you can cut this
17:57data with all these different skill
17:59reports for free over and over. It's
18:02just that base data getting that in one
18:04time and then you can just slice and
18:05dice it every way you want. You can run
18:07the coach, you can run the channel
18:08formula thing, you can run the format
18:10finder. All of these are just different
18:11ways of slicing the data and you just
18:13need that one base analyzed set of your
18:16data. Obviously, if you do this across a
18:17lot of competitors, you have to analyze
18:18each of their video sets. But for sure
18:20at the base, you should analyze your
18:22own. And every time you post a new
18:24video, you should be automatically
18:25analyzing that in sand castles to make
18:27sure it's all ready to go. That's really
18:29the beauty of what this is. I'm showing
18:30you all these different lenses for how
18:32to cut the data. You go to the eye
18:34doctor and they're like they're dropping
18:35all the lenses in front of you. These
18:37are all different lenses looking at the
18:39data in different cuts. And that's what
18:41really surfaces these hidden patterns in
18:43different ways. I would specifically use
18:44this workflow, the strategy coach. If I
18:47found a channel that ripped out of
18:49nowhere in my niche and I wanted to
18:50understand what exactly they changed or
18:53if my channel ripped out of nowhere and
18:55I was like, I don't know what I did
18:56differently, this is the perfect skill
18:57to run. All right, now I wanted to end
18:58this video with an absolute banger. So,
19:01if you're still here, this is probably
19:02the best one. I buried it cuz I wanted
19:04the real OGs to find it. This is called
19:06the positioning canvas. I honestly can't
19:08believe I'm giving this for free. This
19:09is the best workflow endto- end you
19:12could run for channel strategy and
19:13positioning. So what this is is an eight
19:16claude skill pack. You dump all eight
19:18skills at once and then you answer
19:20questions as you go for like 45 minutes
19:21to 60 minutes and it will build out the
19:23entire content strategy for you. This is
19:25like a V3 evolution on a video that I
19:28posted a couple months ago where I did
19:30the plastic surgery thing. This is like
19:31a better version of that. Now, for this
19:33example, what you're seeing here, I
19:34pretended to be this guy Marcus Reyes,
19:36and I run a home remodeling company in
19:38Charlotte, North Carolina. Specifically,
19:40we do bathroom and kitchen remodels, and
19:43we only work at this like premium price
19:45point. So, my goal is in this fictional
19:47example, how can I make content to drive
19:48in more customers. Where should I
19:50target? What format should I make? What
19:52topic should I make? And that's a really
19:53common scenario that we see in SFA. When
19:55business owners come in, they have a
19:57business, all they need is to pour gas
19:59to get leads to their business. This is
20:01the workflow you should run on the
20:02strategy side. So this is how it works.
20:04The first step is obviously the niche
20:05interviewer flow. So if you did that
20:06already, you can just copy that in. If
20:08you haven't done it, you would do it
20:09here. If you already have a channel
20:11that's been posting, you'll be able to
20:12put that channel in and it will
20:13automatically analyze your last 30
20:15videos just to get a sense of like what
20:17have you been doing as a foundation.
20:19Next is the competitor scout where based
20:21on those interview answers in the niche
20:22interviewer, it'll find all the channels
20:24that are your competitors and start
20:25bringing those in so that it can analyze
20:27the niche. Again, just like before,
20:29it'll pull in their best videos. It'll
20:31screen out the ones that are not related
20:32to you. And then it will create a
20:34fingerprint on each of those videos so
20:35we can understand what's working. Then
20:37it goes through and builds your niche
20:39bullseye. And again, this is like a more
20:40simplified version of the bullseye I
20:42talked about before where it brings
20:43those five concentric rings to try to
20:45understand the topic depth that would be
20:47best for you. In this case, it not only
20:49maps the topics, but it also maps the
20:51competitors on the bullseye. So you can
20:53figure out like, oh, this person's
20:54crushing. Which ring are they targeting
20:56in terms of topic depth? and is that
20:58actually working for conversion? Now,
20:59the next thing is something that we've
21:01never done before, which is the
21:02contrarian take vault. And this is very
21:04important. If you want to make content
21:05that resonates in your niche, typically
21:07you need to share non-conensus
21:09perspectives or contrarian takes against
21:12common beliefs. And so, what this skill
21:14will do is it will automatically mine
21:15all the top competitor videos for the
21:18common things they all say, and it will
21:19pitch you them so that you can share if
21:21you have a contrarian take. Now, you
21:23don't have to force it and lie, but
21:24often times we find business owners have
21:26three to five like hero principles that
21:28are different from their niche. You want
21:30to document those and get those saved in
21:32a vault, and that will help you moving
21:34forward. Step five is to help you with
21:36brand association. So, I like to think
21:37of this like Google Adwords for the
21:39brain. If there was a word or phrase or
21:41series of words that you could be known
21:43for, when they say those words and I
21:44hear them, I think of you, that that
21:46would work for your business. What you
21:47want to do is try to understand what
21:48those words and principles are and make
21:50sure they map to the content strategy
21:52we're building. So, this exercise and
21:54this skill will help you document those
21:55and guide the piece moving forward. Step
21:58six is the uniqueness mapper where it
22:00takes all those competitor channels and
22:01plots them across the five different
22:03attributes for how you could be
22:04different in your niche. Topic,
22:06substance, avatar, format, and visual
22:09layout. It maps what they're doing and
22:11then provides options for whites space
22:13for what you might want to do. Step
22:14seven then is the formula lab where just
22:16like we said before the content formulas
22:18topic plus format plus visual layout it
22:20maps what you've done what they're doing
22:22and where there's white space as well.
22:24And then it takes all of that in step
22:26eight and builds out this singleshot
22:28positioning canvas which really is like
22:30the one document you need to understand
22:33everything about your niche exactly how
22:35you should position where there's white
22:36space and how to attack it. It's
22:38basically as if you paid a detailed
22:40strategist $10,000 to spend two weeks
22:42canvasing your page and niche and it
22:44does it automatically for you in like 60
22:46minutes. Now, you can probably tell as I
22:48was going through this eight-step
22:49workflow, there's a lot of those pieces
22:51that are included that I already
22:52mentioned as individual oneshot
22:54workflows. The individual oneshot
22:56workflows are much more robust and
22:58in-depth. They're basically
22:58self-containing. But if you want to run
23:00this whole exercise to get that canvas,
23:03these have like simplified versions of
23:05those run here. What I recommend you
23:07doing is go through the individual
23:09workflows first, those six that I
23:11mentioned first. Get a feel for like
23:12what the insights would be. And then if
23:14you want to run this full positioning
23:16canvas now that you have clarity on
23:18what's going to happen for these
23:19different things like the formula finder
23:20and the bullseye, you can run through
23:22this too. I'm telling you, if you spend
23:2345 to 60 minutes doing this, it'll give
23:26you like 5 to 10 very non-obvious
23:28insights that will for sure improve your
23:31content moving forward. All right, guys.
23:33That is all I wanted to cover in this
23:34video. When I was writing this, I kind
23:36of had the feeling that this was going
23:37to be probably the best social media
23:39growth for Claude video, at least when
23:41it comes to workflows, ever put on
23:42YouTube. So, if you agree, let me know
23:44in the comments. I spent a lot of time
23:45trying to put this one together. If
23:47you're a business owner and you're
23:48trying to figure out how do I use
23:49content to grow my business faster, how
23:51do I turn views into leads and sales?
23:53That is what I'm laser focused on on
23:55this channel. So, you can probably tell
23:56this will be one of the best channels
23:58you could possibly follow. Make sure to
23:59like this video, subscribe, and just
24:01tell me in the comments what you're
24:02still struggling with on the content
24:04front that you need my help with. If you
24:06want to work with me one-on-one, you
24:07want to get my content brain on your
24:09personal brand or on your content
24:10strategy to fix it and get you ripping,
24:12I've got links below for that as well.
24:14All right, we'll see you guys in the
24:15next video. Peace.

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