7 Boring Things You MUST Do After Uploading a Video — Transcript

Full transcript

1. 0:00If you want to grow your YouTube
2. 0:01channel, the seven things you need to do
3. 0:04after uploading a video are just as
4. 0:06important as a video itself. Now, most
5. 0:09small YouTubers always make the same
6. 0:11mistake after uploading a video. They
7. 0:13don't do anything. They'll hit publish,
8. 0:15sit back, and then hope for the best.
9. 0:17But, that's why so many videos fail.
10. 0:20Now, there's a reason that these four
11. 0:22videos got over 4.6 million views
12. 0:25between them. And that's because I have
13. 0:26a winning upload strategy. So, in this
14. 0:29video, I'm breaking down the exact steps
15. 0:31I always take after I upload a video.
16. 0:34Let's get into it. All right, so the
17. 0:36very first thing you want to do is
18. 0:38actually a really easy one. But,
19. 0:39basically, as soon as your new video has
20. 0:42been posted out, you're going to want to
21. 0:44go into your YouTube analytics and find
22. 0:46all of your best-performing videos that
23. 0:49are still bringing in some views here
24. 0:50and there. And you're going to want to
25. 0:52go into each of these videos and change
26. 0:54their end screens so that now they
27. 0:56always point to your most recent upload.
28. 0:59Now, if you don't know what end screens
29. 1:01are, they're these things here. They are
30. 1:03basically video suggestions that pop up
31. 1:06at the end of your video to suggest a
32. 1:08new video for your viewers to click onto
33. 1:10and watch. Now, this trick is great for
34. 1:13a few different reasons. Firstly, you're
35. 1:15taking proven traffic from videos that
36. 1:18are already performing and are
37. 1:19redirecting that traffic straight to
38. 1:21your new upload. And this gives your new
39. 1:24upload a bit of a head start instead of
40. 1:26starting from zero. And it also helps
41. 1:28YouTube connect your new video to the
42. 1:31content that's already working. So,
43. 1:33instead of just like hoping and praying
44. 1:35that your new video gets picked up by
45. 1:36the algorithm, you're literally feeding
46. 1:38it views immediately. So, if you want to
47. 1:40update or even just add end screens for
48. 1:43the first time, literally just click
49. 1:45into a video, click down there on editor
50. 1:47on the side, and then click here on end
51. 1:49screens. Then, what I always do is click
52. 1:51the little square and select most recent
53. 1:53upload. That is it. [snorts] That's all
54. 1:55you need to do. Then, the next thing I
55. 1:57do is I actually search for my exact
56. 2:00video title in the search bar, and I
57. 2:02recommend you start doing this, too.
58. 2:03Now, the first reason I do this is
59. 2:05because I need to see how my video looks
60. 2:08compared to everyone else's in my niche.
61. 2:11Now, I look at things like, does my
62. 2:12video stand out more? Is it
63. 2:14eye-catching? Does it look more
64. 2:16interesting to watch? Now, this is
65. 2:18really, really important because you
66. 2:20need to make sure that each video you
67. 2:21post is always more appealing than your
68. 2:24competitors. That's quite literally how
69. 2:26you get views. And then, the next reason
70. 2:28I do this is to check that my video
71. 2:30actually shows up in the results in the
72. 2:31first place. Like, if your video doesn't
73. 2:34show up in the results when you search
74. 2:35for it, then something is going wrong.
75. 2:37And usually, it's because you need to
76. 2:39improve your metadata. Now, your
77. 2:41metadata is basically all of the stuff
78. 2:43like your title, your tags, your
79. 2:45description, your hashtags, that kind of
80. 2:47stuff. So, in this case, if your video
81. 2:49doesn't show up after you search for it,
82. 2:52what I would actually suggest you do is
83. 2:54go on to rapidtags.io,
84. 2:56paste in your exact video title, and
85. 2:59then add a dash at the end and add your
86. 3:01niche. Then, all of the keywords that
87. 3:03show up here, you need to compare all of
88. 3:06these to like the stuff you've put in
89. 3:07your own tags and your hashtags and all
90. 3:09that kind of stuff. And you need to make
91. 3:10sure what they give you aligns to what
92. 3:12you have in your video. Now, if you need
93. 3:14to, feel free to just like literally
94. 3:16copy and paste these tags into your tag
95. 3:18box, and then pick out the five best of
96. 3:20these ones and add them as hashtags,
97. 3:22too. Because getting your metadata right
98. 3:24is what helps YouTube to categorize your
99. 3:26video faster and more accurately, and it
100. 3:29improves your chances of appearing in
101. 3:31search results and suggested early on.
102. 3:34Then, the next thing I suggest you do is
103. 3:36to also watch your introduction without
104. 3:38the sound on. Now, this is actually
105. 3:40called the mute method, where basically,
106. 3:42you just watch your introduction with no
107. 3:45sound on. Now, the reason you want to do
108. 3:47this is because you need to make sure
109. 3:49that your video still makes sense and
110. 3:52people are able to understand it if they
111. 3:55hover over your video and let it play on
112. 3:57autoplay without any sound on the home
113. 3:59page. Like this, if I literally just
114. 4:01hover my mouse over a video, it will
115. 4:03automatically start playing. Now, the
116. 4:05only thing is, it automatically defaults
117. 4:07to mute with no sound. This means that
118. 4:10when people see your video pop up on
119. 4:12their home feed, before they decide to
120. 4:14click on it, they will most likely let
121. 4:16it autoplay for a few seconds first,
122. 4:18just so that they can be sure the video
123. 4:20is going to deliver on your title and
124. 4:23thumbnail. Now, this means if the
125. 4:25viewers can't understand what your video
126. 4:27is about without the sound on, they most
127. 4:29likely won't click on or watch it,
128. 4:31because people must be able to
129. 4:33understand the video visually, too. So,
130. 4:36from now on, always make sure that your
131. 4:38introduction still makes visual sense
132. 4:40even without sound. It will make a huge
133. 4:42difference, I promise you. Then, the
134. 4:44next thing I want you to do is to read
135. 4:46your title out loud. And yes, I
136. 4:49literally mean just sit there, wherever
137. 4:51you are, and just say your title out
138. 4:53loud. Now, I know this sounds a bit
139. 4:55silly at first, but this is actually one
140. 4:57of the easiest ways to improve your
141. 4:59titles. Because if your title sounds a
142. 5:02bit awkward or unnatural when you say it
143. 5:04out loud, it's going to feel awkward and
144. 5:07unnatural when a viewer reads it on the
145. 5:09screen, as well. And you've got to
146. 5:10remember, you're not just writing titles
147. 5:13for the algorithm here. You're also
148. 5:15writing titles to be read by real
149. 5:17people. Now, the best-performing titles
150. 5:19on YouTube always sound natural and easy
151. 5:22to understand straight away. So, when
152. 5:24you say it out loud, pay attention to
153. 5:26how it feels. Does it flow naturally?
154. 5:29Does it sound like something you'd
155. 5:30actually say in a normal conversation?
156. 5:32Or does it feel overcomplicated or a bit
157. 5:34robotic? Because if it feels off or a
158. 5:37bit robotic when you say it out loud,
159. 5:39that is the exact thing that people will
160. 5:41feel when they read it on the screen.
161. 5:43And that can often be enough to to them
162. 5:45from clicking. So, from now on, just
163. 5:47always take a few seconds to read your
164. 5:48title out loud. It's a small step, but
165. 5:51it will make a big difference. If it
166. 5:52feels a bit off when you say it out
167. 5:53loud, just change it a bit, make it feel
168. 5:55a bit more natural, and I promise you,
169. 5:57you'll get a lot more views by doing so.
170. 5:59Then, next up, this one's a bit of an
171. 6:01optional extra, where you basically
172. 6:03repurpose your long-form videos by
173. 6:05clipping up into different shorts, then
174. 6:07posting out those shorts, and linking
175. 6:09all of them back to your original
176. 6:10long-form video. Now, we all know that
177. 6:12shorts can be a cheat code to getting
178. 6:14more views, and a lot of channels that
179. 6:16post both shorts and long-form content
180. 6:19find that posting out clips can be a
181. 6:21great way to gain more exposure and
182. 6:24reach. Now, an AI tool that makes
183. 6:26clipping up content easy is Nexus Clips.
184. 6:28It will basically automatically identify
185. 6:30and cut out five viral shorts for you in
186. 6:33literally seconds. Then, you can go in
187. 6:34and add things like subtitles and
188. 6:36effects and all that stuff. Then, all
189. 6:38you need to do is upload these clips as
190. 6:41shorts onto YouTube and link them all to
191. 6:43your long-form videos. That way, from
192. 6:45just one long-form video, you've now
193. 6:46posted out like five different pieces of
194. 6:48content. Now, if clipping up is
195. 6:49something you want to do, links to all
196. 6:51that stuff is down below in the
197. 6:52description. All right, so, next we have
198. 6:55drop three comments on your own video
199. 6:57immediately after it's uploaded. Now,
200. 7:00the reason you want to do this is
201. 7:02because you should always start the
202. 7:04conversation before everyone else gets
203. 7:07there. Now, most creators will just
204. 7:09upload a video and then wait for the
205. 7:11comments to come in. But, instead doing
206. 7:13it this way, you actually kick things
207. 7:15off yourself by initiating a bit of
208. 7:17discourse. So, don't just leave one
209. 7:19comment, which is what a lot of people
210. 7:21tell you to do, leave at least like
211. 7:23three. They could be anything, like you
212. 7:25could ask a question, or you could share
213. 7:27an extra tip, or you can add something
214. 7:29that gets people thinking and encourages
215. 7:31them to reply. And then, out of those
216. 7:33three comments, you should always pin
217. 7:34the most thought-provoking one to the
218. 7:36top. Now, if there's one comment that
219. 7:38you feel is most likely to get more
220. 7:40replies or more engagement, always pin
221. 7:43that one. And what this trick does is it
222. 7:45makes your video feel a bit more active
223. 7:47straight away. So, when new viewers come
224. 7:49in, they won't see an empty comment
225. 7:51section, and it naturally encourages
226. 7:53people to immediately join in. And you
227. 7:55should know by now that early engagement
228. 7:57is a really strong signal to YouTube
229. 7:59that people are interacting with your
230. 8:01new video. So, instead of leaving your
231. 8:02comment section empty after you upload a
232. 8:04video, just go in and actively create
233. 8:07momentum from the very start. Now, the
234. 8:09next thing I would suggest you do is
235. 8:11something I've seen a lot of bigger
236. 8:13creators doing lately. And this is where
237. 8:15you re-share your video onto your
238. 8:17community tab, like this. Here you can
239. 8:19see a channel of Nisha. She's got like 2
240. 8:22million subscribers, and if we go into
241. 8:24her community tab, you'll see that what
242. 8:26she does is when she posts out a new
243. 8:28video, she will always repost it onto
244. 8:31her community tab as well. But, she
245. 8:33won't just be like, "Oh, watch my new
246. 8:34video here." Instead, she'll actually
247. 8:36add a bit more information and context
248. 8:39surrounding it. And she's not the only
249. 8:41one doing this. Ali Abdaal is doing it,
250. 8:43Ed Lawrence does it, Katie Steckly does
251. 8:46it, April and Altdorfer does it, the
252. 8:48list goes on. But, why are people doing
253. 8:50this? Well, YouTube is actually making a
254. 8:52big push on the community tabs right
255. 8:54now, because this is where most social
256. 8:56interaction happens between viewers and
257. 8:59creators. And it's why you might have
258. 9:00noticed that I've been creating loads of
259. 9:02polls lately, and I'm engaging more with
260. 9:04you guys. Now, YouTube is actively
261. 9:06pushing channels that utilize their
262. 9:08community tabs at the moment. So, when
263. 9:11you post out a new video from now on,
264. 9:13always repost it to your community tab
265. 9:15as well. But, when you do do that, just
266. 9:17add a bit more like information or like
267. 9:19context about the video, because maybe
268. 9:22someone saw your video on the homepage,
269. 9:24but initially decided not to click on it
270. 9:27because they weren't actually that
271. 9:28interested. But, reposting it to your
272. 9:30community tab and adding a bit more
273. 9:31context and information surrounding it
274. 9:33should hopefully draw more viewers in.
275. 9:35So, just give it a go. All right, then.
276. 9:37And finally, we have always add your
277. 9:39video to a relevant playlist. Now, as
278. 9:42soon as your video is uploaded, or even
279. 9:44during the upload process itself, you
280. 9:46want to add it to the most relevant
281. 9:48playlist on your channel. And if you
282. 9:49don't have any playlist set up yet, you
283. 9:51need to start creating them as soon as
284. 9:52possible because you should always be
285. 9:55organizing your content into clear
286. 9:57categories. Now, for me on this channel,
287. 9:59I have four different playlists for
288. 10:01YouTube growth, monetization, shorts
289. 10:03views, and even side hustles. Now, you
290. 10:06want each topic that your channel covers
291. 10:08to have its own playlist. Now, the
292. 10:10reason this matters is because playlists
293. 10:12help YouTube to understand your content
294. 10:14more. So, when you add your video into a
295. 10:16playlist, you're essentially grouping it
296. 10:18in with other similar videos. So,
297. 10:20instead of your video just existing out
298. 10:22there on its own, it's now part of a
299. 10:24bigger category of content that's
300. 10:26already been established. And that helps
301. 10:28YouTube to figure out exactly who to
302. 10:30show your new videos to. And it also
303. 10:33increases the chances of people watching
304. 10:35multiple videos in a row because when
305. 10:37someone is watching a video inside of
306. 10:39your playlist, another one of your
307. 10:41videos will always be suggested next.
308. 10:43And that will obviously increase your
309. 10:45overall session time and your watch
310. 10:47hours, which again is one of the
311. 10:48strongest signals on the platform. Now,
312. 10:51this is a really small and easy step,
313. 10:53but it plays a big role in helping your
314. 10:55video get more views over time. Then,
315. 10:57once you've done all of these seven
316. 10:59things and your new video is now live,
317. 11:01the next thing you need to do is
318. 11:02obviously to try and get your video
319. 11:04pushed onto the YouTube home feed
320. 11:06because getting your videos pushed to
321. 11:08the YouTube home feed is the best way to
322. 11:11grow your channel and get more views,
323. 11:12hands down. So, if you want the
324. 11:15algorithm to start pushing your videos,
325. 11:17what you really need to understand is
326. 11:19how to get your content onto the home
327. 11:21feed in the first place. And in the next
328. 11:23video that pops up here, I'm going to
329. 11:24show you exactly how you can do this in
330. 11:26five easy steps, even if your channel is
331. 11:29tiny. So, if you want to massively
332. 11:31increase your chances of having the
333. 11:33algorithm recommend your videos, click
334. 11:35on this video here and give it a watch.
335. 11:36I'll see you there.