65 Design Terms You Should Know | FREE COURSE — Transcript

Full transcript

1. 0:01[Music]
2. 0:06hi there and welcome to this course 65
3. 0:08graphic design terms you should know my
4. 0:10name is laura kyung and i have been in
5. 0:12the design field for 12 years in all of
6. 0:15these years i have learned that design
7. 0:16has its own language if you're a
8. 0:18designer knowing the right words and
9. 0:21concepts will help you explain your
10. 0:23visual work and your ideas clearly in
11. 0:25this course we'll take a look at some of
12. 0:27the most basic complex and often misused
13. 0:30design terms we will look at essential
14. 0:32words like composition and balance to
15. 0:35technical terms like dpi and ppi and
16. 0:37important topographic terms that will
17. 0:39help you position yourself as the expert
18. 0:42in the design field so let's get started
19. 0:48[Music]
20. 0:52in this lesson we will talk about the 10
21. 0:55essential design principle terms these
22. 0:57fundamental principles of design are
23. 0:59rules designers must follow to create an
24. 1:01effective and attractive composition by
25. 1:04creating designs that are based on
26. 1:05functional rules we make sure that the
27. 1:07message is successfully conveyed while
28. 1:09it is encouraged to experiment visually
29. 1:12we believe that learning the basics
30. 1:14first will help us create visually
31. 1:16balanced graphics
32. 1:17so let's take a look at the first term
33. 1:20composition composition is also called
34. 1:22layout is a visual arrangement of design
35. 1:25elements that create a complete image
36. 1:27within a composition you may use
37. 1:29different principles of design to create
38. 1:31visually pleasing work to deliver a
39. 1:33functional layout
40. 1:34next up we have balance balance is any
41. 1:37element placed on a page that has a
42. 1:39visual weight that can be affected by
43. 1:41form size color and texture in order to
44. 1:45make a layout balance some elements
45. 1:47might need to have a certain scale
46. 1:49alignment refers to the position of the
47. 1:51element on the layout the way the visual
48. 1:53elements are arranged so that they line
49. 1:55up the alignment can be left
50. 1:58right justified or centered
51. 2:01repetition in design
52. 2:03repetition creates consistency by
53. 2:05repeating the same element within a
54. 2:07layout multiple times for example
55. 2:10page numbers
56. 2:12contrast
57. 2:13contrast is the level of differentiation
58. 2:15between different design elements to
59. 2:17create visual hierarchies the variation
60. 2:20may be in form
61. 2:21color
62. 2:22texture and size
63. 2:25negative space negative space is the
64. 2:28blank area around a design element it is
65. 2:30used to emphasize certain parts of a
66. 2:32layout and to zone into a specific
67. 2:35element
68. 2:36hierarchy in graphic design you will
69. 2:38quickly learn to arrange elements by the
70. 2:41level of importance in order to create
71. 2:43hierarchy you need to have contrast in
72. 2:45your design if one image is larger than
73. 2:47the other this will place the emphasis
74. 2:49on the larger image and the reader will
75. 2:51look at it first
76. 2:53symmetry versus asymmetry symmetry
77. 2:56refers to the equal amount of elements
78. 2:58reflected on a page if you were to draw
79. 3:00a vertical line through its center the
80. 3:02elements can sometimes be mirrored or
81. 3:04the visual weight can be the same from
82. 3:06one half to the other the opposite of
83. 3:08symmetry is asymmetry the elements of
84. 3:10both sides of the center line are equal
85. 3:13and can create an unbalanced design
86. 3:16grid
87. 3:17grids are a group of intersecting
88. 3:19vertical and horizontal lines that can
89. 3:21help you structure content on a page
90. 3:24there are many types of grids for
91. 3:26different uses but the common
92. 3:27denominator is that they help keep the
93. 3:30content organized and clean
94. 3:32design principles are very important
95. 3:34rules for graphic designers it will help
96. 3:37you understand the basics of creating a
97. 3:39layout so you can eventually break the
98. 3:41rules in the next lesson we will take a
99. 3:43look at 10 important color definitions
100. 3:45you should know
101. 3:46we'll see you there
102. 4:02hi there and welcome back to this course
103. 4:0465 design terms you should know in this
104. 4:07lesson we will take a look at 11
105. 4:09important color definitions you should
106. 4:11know
107. 4:11color is a big area in graphic design
108. 4:14and if you don't know the right terms it
109. 4:16can turn complicated very easily so
110. 4:18let's take a look what is the difference
111. 4:21between cmyk and rgb cmyk stands for
112. 4:24cyan magenta yellow and k for key or
113. 4:28black these are the four most basic
114. 4:30colors you can use for printing you will
115. 4:32notice cmyk colors aren't as vibrant as
116. 4:35rgb and this is because cmyk is
117. 4:38subtractive this means that the colors
118. 4:40work with the reflected light rgb colors
119. 4:43are used on screen only it stands for
120. 4:46red green and blue and this color mode
121. 4:49is additive meaning that by mixing these
122. 4:51primary colors in different combinations
123. 4:54we can simulate a bigger range of colors
124. 4:57grayscale grayscale is a monochromatic
125. 5:00palette using different shades of gray
126. 5:02in an image a single image is composed
127. 5:05of up to 256
128. 5:07combinations of shades of grey
129. 5:10what is opacity opacity refers to the
130. 5:12level of transparency on an element the
131. 5:15lower the opacity the more transparent
132. 5:18the element is if the opacity is set to
133. 5:20100 percent it means the object is solid
134. 5:24saturation saturation refers to the
135. 5:27intensity of a color you will notice
136. 5:29saturated images appear brighter and
137. 5:32punchier the saturated images are dull
138. 5:35and almost colorless
139. 5:37hue hue is a way to describe a pure
140. 5:40color without tint or shade that means
141. 5:42added white or black for instance any
142. 5:45color on the color wheel is a hue blue
143. 5:49yellow red
144. 5:50tone refers to a hue with added gray the
145. 5:54tone will lower the intensity of color
146. 5:56and it can become dull
147. 5:58tint refers to a hue with added white to
148. 6:01lighten it and make it paler the tint
149. 6:03can range anywhere from a slightly
150. 6:05lighter color all the way to completely
151. 6:08white with barely any color shade refers
152. 6:11to black added to a color this is the
153. 6:13opposite of tint instead of making the
154. 6:16color lighter shade will darken it
155. 6:19what is a color palette a color palette
156. 6:21is a group of colors that can be used
157. 6:23for a specific design project this color
158. 6:26palette usually represents a brand and
159. 6:29should be chosen to work in harmony with
160. 6:31each other
161. 6:32what is pantone system
162. 6:34pms or pantone matching system is the
163. 6:37most widely used system for blending
164. 6:40colors that aren't cmyk every hue is
165. 6:43identified by a number that is easy for
166. 6:45designers to reference and reproduce
167. 6:47when printing
168. 6:49those are the 10 important color
169. 6:50definitions you should know in the next
170. 6:52lesson we will take a look at important
171. 6:54technical terms
172. 6:58hi and welcome back to this course 65
173. 7:01design terms you should know
174. 7:03explaining technical terms to your
175. 7:04clients can be daunting especially if
176. 7:06they don't have a design background or a
177. 7:08basic understanding of how design files
178. 7:10work in this lesson we will talk about
179. 7:12eight important technical terms you
180. 7:14should know
181. 7:16what is resolution in graphic design the
182. 7:19resolution of an image determines the
183. 7:21file quality a high resolution image
184. 7:23will be crisp and wherever the focus is
185. 7:26it will have defined edges the higher
186. 7:28the resolution the higher the quality
187. 7:30a low resolution image will be pixelated
188. 7:33and blurry what are pixels a pixel is
189. 7:36the smallest basic unit of color on a
190. 7:38computer that makes up images depending
191. 7:41on the amount of these tiny squares you
192. 7:43can have a high or low resolution image
193. 7:46what is the difference between ppi and
194. 7:49dpi ppi stands for pixels per inch it is
195. 7:53a measurement used to define the
196. 7:55resolution of a screen most commonly
197. 7:57monitors cameras and scanners dpi is
198. 8:00similar to ppi but is used for printing
199. 8:03and it stands four dots per inch
200. 8:06printers produce images composed of
201. 8:08small dots that affect the printing
202. 8:10quality of an image what is the
203. 8:12difference between crop and closed crop
204. 8:14cropping refers to illuminating
205. 8:16unnecessary parts of an image by doing
206. 8:19this you will change entirely the
207. 8:20direction emphasis and even composition
208. 8:23of an image close copy not
209. 8:38trim size available guided by the crop
210. 8:40marks that are on a printed sheet rule
211. 8:43of thirds imagine a three by three grid
212. 8:46on top of an image or a design the four
213. 8:49spots where the lines intersect indicate
214. 8:51the focal point and these areas are
215. 8:53where the most important elements should
216. 8:55be placed
217. 8:57these are eight important technical
218. 8:59terms you should know in the next lesson
219. 9:02we will take a look at typography
220. 9:05[Music]
221. 9:06hi and welcome back to 65 design terms
222. 9:09you should know
223. 9:10in the world of typography there are
224. 9:12many terms that are necessary for
225. 9:13beginner designers to understand a few
226. 9:16of these terms are widely confused and
227. 9:18misused in this lesson we will touch on
228. 9:2118 typography terms you should know
229. 9:25what is the difference between serif and
230. 9:27sans serif a serif is a small extra
231. 9:29stroke at the end of each character a
232. 9:31font family using serifs is called a
233. 9:34serif type
234. 9:35this typeface are usually easier to read
235. 9:37because the extra stroke allows our eyes
236. 9:40to follow the characters more easily
237. 9:42serif typefaces are widely used for body
238. 9:45copy as they are deemed elegant and
239. 9:47highly legible depending on the size a
240. 9:49sans-serif character is a character that
241. 9:51doesn't have the small strokes at the
242. 9:53end of each character sound serves are
243. 9:55also used as body copy but most
244. 9:57predominantly on screen as they don't
245. 9:59have small details that can be difficult
246. 10:01to render what is the script font script
247. 10:04typefaces are based on handwriting and
248. 10:07they can be either historical or modern
249. 10:09they possess a fluidity compared to
250. 10:12other traditional typefaces these fonts
251. 10:14are usually used as display what is the
252. 10:17slab serif font slab serves are
253. 10:20characterized by thicker and heavier
254. 10:22serves compared to regular serif fonts
255. 10:25slab serves can be square angular or
256. 10:28rounded depending on the typeface
257. 10:30what is mono space in typeface design
258. 10:33mono space fonts have a fixed width
259. 10:35meaning each character occupies the same
260. 10:37amount of horizontal space you tend to
261. 10:40see these in typewriters or when setting
262. 10:42computer codes what is the difference
263. 10:44between kerning and tracking kerning is
264. 10:47the space between two specific
265. 10:49characters
266. 10:50certain pairs of letters can create
267. 10:52awkward spaces and by kerning them you
268. 10:55can adjust the space between them by
269. 10:57adjusting the space you can improve the
270. 10:59legibility
271. 11:00similar to kerning tracking applies to a
272. 11:03group of letters
273. 11:07what is lighting in graphic design
274. 11:08leading determines the distance between
275. 11:11multiple lines of text this ensures that
276. 11:13the lines aren't touching and that there
277. 11:15is enough space to read the lines
278. 11:18comfortably
279. 11:19what is weight in font design weight
280. 11:22refers to the thickness of a character
281. 11:24relative to its height a typeface may
282. 11:26come in many different weights and most
283. 11:28usually come with a normal and bold
284. 11:30weight it isn't unusual to see fonts
285. 11:33with anywhere from four to a dozen
286. 11:35weights what is point size a font is
287. 11:38measured in point size and it dictates
288. 11:41the height of the character there are 72
289. 11:44points in one inch or 2.54 centimeters
290. 11:48what is the difference between uppercase
291. 11:50and lowercase uppercase characters are
292. 11:53used at the beginning of sentences or
293. 11:55the first letter of proper names they're
294. 11:58also called capitals or caps the name
295. 12:00uppercase comes from the old school type
296. 12:03setting printing process printers kept
297. 12:05capitals in the upper drawer of a desk
298. 12:08lowercase glyphs are the non-capital
299. 12:10letters that make up the rest of a text
300. 12:12block the name lowercase comes from the
301. 12:14old way of setting type with printing
302. 12:16presses printers kept the lowercase
303. 12:18letters in the lower drawer of a desk
304. 12:21what are small caps in design small caps
305. 12:24are uppercase characters that are
306. 12:26shorter than regular uppercase given in
307. 12:28a font some typefaces come with small
308. 12:31caps while others don't they will
309. 12:33usually be the same height as lowercase
310. 12:36characters or just slightly taller what
311. 12:39is lauren ipsum lorem ipsum is
312. 12:41placeholder text that can help you show
313. 12:43your design without meaningful content
314. 12:45it is mostly used at the beginning of a
315. 12:47design project to mock up the design
316. 12:49until the final copy is available
317. 12:52readability versus legibility
318. 12:54readability refers to the way blocks of
319. 12:56text are arranged on the page legibility
320. 12:59refers to how well one character can be
321. 13:02distinguished from another
322. 13:04what are widows and orphans widows and
323. 13:07orphans are seen when type setting text
324. 13:09a widow is a short line of a word at the
325. 13:12end of a paragraph or a column causing
326. 13:14too much white space between paragraphs
327. 13:17at the bottom of a page an orphan is a
328. 13:19short line or a single word at the
329. 13:21beginning of a column or page and those
330. 13:24are 18 typography terms you should know
331. 13:27in the next lesson we will take a look
332. 13:29at the different logo design styles
333. 13:34hi there and welcome back to this course
334. 13:3565 design terms you should know
335. 13:38there are several different styles of
336. 13:40logos each with its own purpose and
337. 13:42strength in this lesson we will go
338. 13:45through the eight logo design styles you
339. 13:47need to know let's take a look
340. 13:49letter mark or monogram a letter mark is
341. 13:53a type based logo made of a few letters
342. 13:56it is often used if a company's name is
343. 13:58made of two or more words a letter mark
344. 14:01will shorten the company name by using
345. 14:04only its initials resulting in
346. 14:06simplicity
347. 14:07word mark a word mark focuses on the
348. 14:10business name alone rather than reducing
349. 14:12it to a single letter mark
350. 14:14pictorial mark also known as a brand
351. 14:16mark a pictorial mark refers to a
352. 14:19graphic based logo it is usually an icon
353. 14:22that has been simplified and stylized to
354. 14:24represent a brand abstract mark this is
355. 14:27the opposite of a pictorial mark an
356. 14:29abstract mark is not based on a real
357. 14:31object instead it is an abstract
358. 14:34geometric representation that represents
359. 14:36a business
360. 14:37emblem an emblem logo is a mark in which
361. 14:40the name of a business is contained
362. 14:42within a single shape an emblem is not
363. 14:44necessarily just for the corporate world
364. 14:46you will see emblems representing
365. 14:48schools or sports teams these days you
366. 14:51can find them in gaming channels mascots
367. 14:54mascot logos include stylized
368. 14:56illustrator characters that can be
369. 14:58animated and become a brand spokesperson
370. 15:02combination mark a combination mark is a
371. 15:04mix of a word mark and an abstract or
372. 15:06pictorial mark or a mascot the layout of
373. 15:09this mark can vary depending on the
374. 15:12elements favicon favicon is a shortcut
375. 15:15icon a distilled logo based on a primary
376. 15:18logo that's used on a website for
377. 15:20branding purposes sometimes favicons can
378. 15:23also be used as profile pictures on
379. 15:25social media
380. 15:27and these are some of the examples of
381. 15:29the a logo design styles you need to
382. 15:31know in the next lesson we will talk
383. 15:33about image file formats we'll see you
384. 15:35there
385. 15:37hi there and welcome back to this course
386. 15:3965 design terms you should know if
387. 15:42you're new to design file formats can be
388. 15:44confusing
389. 15:45each has its own purpose and application
390. 15:48in this lesson we will dive into the
391. 15:50definition of 10 must-know image file
392. 15:52formats let's get started
393. 15:55what is a raster image raster images are
394. 15:58made up of a set of grid pixels that
395. 16:00together make an entire image there are
396. 16:03some limitations to these files if you
397. 16:05want to stretch a raster image it will
398. 16:07get pixelated and blurry
399. 16:09what is gif gif stands for graphic
400. 16:12interchange format this file format
401. 16:14supports animation and transparency it
402. 16:17can only display up to 256 colors which
403. 16:20allows you to have small files perfect
404. 16:22for the web
405. 16:24what is a jpeg image jpeg is the most
406. 16:27widely known raster file jpeg stands for
407. 16:30joint photographic experts group
408. 16:32anywhere from images on an email to
409. 16:34photos and anything you find online jpeg
410. 16:37doesn't have the ability to be
411. 16:38transparent it's suitable for web and
412. 16:41print
413. 16:42what is png if you're looking to
414. 16:44maintain some quality when an image is
415. 16:46compressed png is for you png stands for
416. 16:49portable network graphics and it was
417. 16:52created to improve the quality of gif
418. 16:54what is a tiff image tiff images are
419. 16:57mostly used in layout design and
420. 16:59indesign it stands for tagged image file
421. 17:02format and the format produces a higher
422. 17:04quality image compared to the formats
423. 17:06mentioned before
424. 17:08what is a psd file adobe photoshop's
425. 17:11document format is psd or photoshop
426. 17:14document
427. 17:15what is a vector vector graphics are
428. 17:18made out of small graphics like points
429. 17:20lines and curves the shapes within a
430. 17:23vector use a mathematical equation that
431. 17:25allows the vector to be resized without
432. 17:27compromising the quality vectors won't
433. 17:30get blurry unlike the raster image
434. 17:32format what is an ai file ai stands for
435. 17:36adobe illustrator this format was
436. 17:38developed by adobe to represent single
437. 17:41page vector drawings in eps and pdf what
438. 17:45is an eps file eps stands for
439. 17:48encapsulated postscript and it is a
440. 17:51resizable format that contains vectors
441. 17:54mostly used for logos so they can be
442. 17:56scaled as needed in any type of project
443. 17:59what is a pdf pdf stands for portable
444. 18:03document format and was developed by
445. 18:05adobe this format is the most used
446. 18:07format to be downloaded and viewed on
447. 18:09any computer from the vector standpoint
448. 18:12adobe illustrator can embed pgf data
449. 18:15that's illustrator's native format onto
450. 18:18a pdf so it can be used as a vector
451. 18:20format
452. 18:21and those are the 10 must-know image
453. 18:24file formats in the next video we will
454. 18:26do a roundup of this course 65 design
455. 18:29terms you should know we'll see you
456. 18:31there
457. 18:34hi there and welcome back to the last
458. 18:36lesson of 65 design terms you should
459. 18:39know
460. 18:40in this course we looked at the most
461. 18:41essential concepts in design this type
462. 18:44of terminology can help you translate
463. 18:46your compelling artwork into verbal
464. 18:48conversations we looked at some of the
465. 18:50most basic design principles like
466. 18:53symmetry
467. 18:54color definitions like the difference
468. 18:56between cmyk and rgb
469. 18:58all through to important image file
470. 19:00formats
471. 19:02these terms can help you explain your
472. 19:03visual artwork to potential clients and
473. 19:06establish yourself as the expert in the
474. 19:08field
475. 19:09my name is laura kyung and from all of
476. 19:11us at envato we hope you enjoyed this
477. 19:13course and we'll see you on the next one
478. 19:21[Music]
479. 19:36you