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6 вечных правил, по которым нами управляют — Transcript

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0:00There are secret rules for controlling
0:02all of humanity. There are six rules.
0:04They work on any person and in any
0:06country. And before you turn off this
0:08video thinking, "Yeah, more conspiracy
0:10," I’ll admit I lied. But only
0:13about one word. These rules are not
0:15secret. They are published. You can read
0:17them in books, complete with detailed
0:19examples. It’s just that the covers of
0:21those books say something else entirely
0:22. This video is about those rules. And
0:25over the next couple of dozen minutes, I
0:27will prove to you that they are working
0:28on you and on me.
0:30But first, here is a picture for you.
0:32The 1940s, winter, a Nazi concentration
0:34camp somewhere in Poland. There are 20
0:36minutes left before wake-up, everyone is
0:38sleeping, and one man goes to the water
0:40barrel before anyone else, pulls a glass
0:41shard from his coat, and starts to shave
0:43. Without a mirror, in freezing water,
0:45without soap, he shaves, tearing his
0:47skin into shreds. No one ordered him to
0:50do this. And, naturally, he won’t be
0:52praised for it. Quite the opposite; for
0:53unnecessary movement, you could, in
0:55principle, get a bullet. And as for the
0:57glass shard in his hand, that’s
0:58considered a weapon. His bunkmates think
1:00he’s a weirdo.
1:02And honestly, he looks strange, wasting
1:04his last reserves of strength in a camp
1:06on who knows what, when anyone in his
1:08position would just lie there and keep a
1:09low profile. In a few months, half the
1:12people in that barracks will be dead,
1:14but our hero—he will survive. Remember,
1:17this glass shard is a piece of a puzzle
1:20that we will start to assemble in this
1:23video.
1:25My name is Sasha Barin, and this channel
1:26is about all of us, how we reached this
1:28point today, and where we’re headed next
1:30.
1:48So, the rules for controlling humanity
1:50are based on a simple thesis of
1:52transformation.
1:55We take a living person with tastes,
1:56stubbornness, a sense of humor, and
1:58clear ideas about what is right and
2:00wrong.
2:01And we transform them.
2:04And at the end, we get a creature that
2:06does almost everything it is told.
2:10It’s not for nothing that I started this
2:11episode with a picture from a Nazi camp
2:13.
2:13There, those rules were applied in
2:15concentrated form.
2:16The Nazis, it should be noted, did not
2:18invent these rules. They rather, pardon
2:21the elegant tautology, concentrated them
2:23, packing them tightly into a single
2:25place and a single period of time.
2:28And about these places, thank God, we
2:29know thanks to the survivors. Meet him.
2:31Viennese psychologist Bruno Bettelheim.
2:34He was taken in '38 and later released
2:37because someone he knew on the outside,
2:39well, let’s say, pulled some strings for
2:42him.
2:43The fact is that before the war began,
2:45the camp was not yet an extermination
2:47machine, and many of those for whom
2:49people interceded were given conditions
2:51. "Okay, you leave the camp, leave
2:53behind all your property, and get out of
2:55the country."
2:57And so, in May, Bettelheim steps onto a
2:59New York pier, a man stripped of his
3:01homeland, his property seized, his money
3:03confiscated—a man who had everything
3:05taken away, leaving only the most
3:07horrific memories.
3:10And 25 years later, he will put this on
3:12paper, describing the instructions for
3:13transforming a human into a creature.
3:16And he will call this book The Informed
3:18Heart.
3:19I’ll speak about the author right now,
3:20so we don't have to return to it. After
3:22his death, a lot of things came to light
3:24that generally aren't mentioned in
3:25forewords. He played fast and loose with
3:27facts, and he wasn't exactly a great
3:28person.
3:29But let's be honest. A concentration
3:31camp prisoner does not necessarily equal
3:33a good person.
3:34The camp doesn't guarantee that. But the
3:36mechanism he described is confirmed by
3:38others who were in other camps and never
3:40read his work.
3:42So, perhaps he wasn't much of a person,
3:44but the rules are real, and there are
3:46five of them.
3:47Yes.
3:48You heard me right. At the beginning, I
3:50said six.
3:54Rule one. Introduce mutually exclusive
3:57rules that cannot be broken.
4:00Okay, here is what it looked like. In
4:01the morning, a prisoner needs to wash,
4:03make their bunk, and get in line. And
4:05all of this in literally just a couple
4:07of minutes. You washed properly, you
4:08didn't have time to make your bunk. You
4:10made your bunk correctly, you were late
4:12for the line-up. And for every violation
4:14, you are punished and beaten. Do you
4:15understand? There is no option where you
4:17didn't break a rule. You are guilty in
4:19any case. The question is—will they
4:21notice? And who notices?
4:24The guard.
4:25Or whatever they were called—a kapo.
4:27This is just another prisoner who was
4:29put in charge of the barracks for an
4:30extra bowl of food a day.
4:32He walks importantly along the bunks,
4:34reaches yours; he might stop, or he
4:36might walk right past.
4:38And it depends on him whether you get
4:40beaten today or not.
4:42What does any normal person do in such a
4:44situation?
4:45Exactly. They start to negotiate.
4:47Giving up half their rations, doing
4:49laundry, snitching on a neighbor—
4:51anything, just don't beat me.
4:54It seems to me that anyone who has done
4:56business in post-Soviet countries today
4:58felt a chill inside, a slight prickle.
5:02Well, there are rules, but as soon as
5:04you become even slightly visible, people
5:05come to you with demands.
5:08I had this thought. An excellent scale
5:11for the prosperity of your region. You
5:13can estimate how poor your country is
5:15without opening statistics. Just look at
5:17which businesses they are still coming
5:18after. If it's a café with three tables
5:20, then your region is in really bad
5:22shape.
5:23But if they leave the café alone, it
5:25means there is someone else to milk,
5:26someone fatter. Rule two. Force them to
5:29do meaningless work.
5:31In the book, we encounter this in the
5:32description of the following situation.
5:34The prisoners are forced to drag a pile
5:37of stones from here to there.
5:39And upon finishing this work, they are
5:42told, "Well done, you beauties."
5:45Now, move that same pile back, and twice
5:47as fast.
5:48And if anyone objects, at best they get
5:50a rifle butt to the face and a shout: "
5:53Your job is to do, not to think."
5:55Uselessness. It’s visible to everyone.
5:58To those who gave the order, those who
6:00carry it out, and those who watch both
6:01the ones carrying it out and the ones
6:03who gave the order.
6:06And now, today, the state demands a
6:07paper from you. You know, a certificate
6:09, an extract, a form, a copy of your
6:10passport. You go, you wait, you get it,
6:12you bring it back.
6:13But where do you get it from? From a
6:15state registry.
6:17Meaning the state sends you to the state
6:18for a paper that it already knows about
6:20.
6:21The lady at the window knows it’s
6:22nonsense. Whoever wrote the regulation
6:24knows it’s useless. You know it. But all
6:26three participate.
6:28The state first collects everything from
6:30you, then makes you prove to it what it
6:32already knows.
6:34Not because it needs the paper.
6:36Not because it fears forgery. It needs
6:38you to go fetch it.
6:40Rule number three. Convince a person
6:42that nothing depends on them at all.
6:45The book tells a story about a group of
6:47Czech prisoners. And it works like this
6:49. First, they are given privileges. A
6:51separate room, lighter work.
6:54Well, seemingly humane conditions. Then
6:55, one day, without explanation, they are
6:57sent to the quarries. Hard labor.
7:00And then, privileges again. Then the
7:03quarries again. Not one of them came out
7:05of that alive. And no, they weren't
7:06tougher than the others, they weren't
7:08beaten worse than the others. They were
7:10actually treated better on average. It’s
7:12just that their cause-and-effect link
7:15was broken. The link between what a
7:17person does and what happens to them as
7:20a result.
7:21A personality falls apart when it stops
7:23understanding the rules of the game. And
7:25what about today?
7:27Can you even roughly imagine what will
7:29happen to you in a year?
7:32How many unexpected global events have
7:34happened to us in the last 10 years,
7:36which are used to explain why life has
7:38become harder?
7:40It’s subjective. Our cause-and-effect
7:42link is being broken. Rule number four.
7:45Make them pretend they don't see.
7:49The scene is simple. A column is
7:50marching to work, and on the side of the
7:52road, someone is being beaten. The
7:54column turns their heads away and
7:55quickens their pace.
7:57And the SS officer, without stopping his
7:59beating, shouts after them.
8:01Good job!
8:03And that is, essentially, when the
8:04person is taken from the person.
8:07It happens the second they look away
8:08from the one doing the beating.
8:10He walked by. Looked away? You’re not
8:13just a spectator, are you? You are not a
8:15spectator.
8:16You are an accomplice.
8:17Just a tiny bit of an accomplice, but
8:19enough so that later you will never be
8:21able to tell yourself, "I had nothing to
8:24do with it."
8:25Because you were involved.
8:27No matter what your hardening mind tells
8:29you.
8:30Now, a modern analogy.
8:33A street, midday.
8:35Some people approach a man, check his
8:37papers, then take him by the arms and
8:38lead him to a car.
8:40He says something, looks around, shouts
8:42, and the street—the street does exactly
8:45what the column did 80 years ago.
8:48It doesn’t stop. Someone looks down at
8:50their phone, someone crosses to the
8:52other side, someone quickens their pace
8:53. And notice, no one is shouting after
8:55any of those three. Well done! Actually
8:58, don’t bother.
8:59Everyone knows for themselves that they
9:01did well today.
9:02They made it home. And notice, I didn't
9:05say which country this is in.
9:07Because you’ve already pictured a
9:08country. And each viewer has pictured
9:11their own.
9:12And, by the way, in one of those
9:15countries you're thinking of, it's easy
9:17to measure this pattern.
9:2080,500 arrests for anti-war protests in
9:242022, and 38—not thousand, just 38—
9:27arrests in 2025.
9:30Not because they stopped making arrests
9:33, but because the street has learned to
9:35quicken its pace.
9:37Yes, yes, yes, there are unconditional
9:39exceptions.
9:40Thank God they still exist.
9:42But admit it, there are fewer and fewer
9:44of them.
9:45Rule number five.
9:46Force them to cross the final line.
9:49Each of us has things we would never do
9:53.
9:53Things that are, well, beyond our limit
9:56.
9:59I actually think that what makes us
10:01human is held together by such
10:03boundaries.
10:05An episode from a book. I’ll retell it
10:07briefly.
10:08An SS officer notices two men who seem
10:10to be slacking off; he puts them in a
10:12ditch, calls over a Pole from a nearby
10:14crew, and says: bury them alive.
10:16The Pole refuses. They beat him—he
10:18refuses, they beat him—he refuses again
10:20.
10:21Then they swap them—the Pole in the
10:23ditch, and the other two get the shovels
10:25, and they start burying.
10:27When the dirt reaches the Pole's throat
10:30, the SS officer shouts—stop, dig them
10:32up—and then swaps them back.
10:35The two are in the ditch again, and it’s
10:37the Pole’s turn to bury them.
10:39And he buries them.
10:40Maybe out of revenge, maybe he decided
10:42they’d be dug up too, just like he was.
10:45They weren't dug up.
10:47The guard stomped down the earth with
10:48his boots and walked on.
10:51Once again.
10:53The Pole wasn't broken by the beatings;
10:55he was broken by being placed in the
10:57ditch and seeing how quickly the men he
10:59had just refused to bury picked up the
11:01shovel.
11:04After that, the line he didn't want to
11:05cross seemed like foolishness.
11:08It didn't stop them, so why should I
11:09stick to it? The author of the book
11:11writes something about this that I have
11:13reread five times.
11:15You always need to know where the line
11:17is—not because you'll be punished for
11:19crossing it, but because if you survive
11:21at the cost of crossing it, you live a
11:23life that no longer means anything.
11:26You will be gone.
11:28Well, your body might still walk around
11:29, but "you" are already gone.
11:31Here, uh, logically speaking, there
11:33should be a modern analogy, but I won't
11:35say it out loud.
11:37A different analogy has already occurred
11:40to each of you. By the way, share in the
11:42comments what kind of modern analogy
11:43came to your mind. I honestly read all
11:46the comments myself, and I even reply to
11:48some of them.
11:50Thank you very much. In total, when all
11:52five rules have been put into practice,
11:53you get what they called by one short
11:55word in the camps.
11:57And that word was known in all camps,
11:59regardless of the country, language, or
12:01year.
12:02I won't say the word in a modern context
12:05; it would sound very harsh, but the
12:07word means this: a person is still alive
12:09, they eat, walk, and respond to their
12:12number, but they are already finished.
12:15And everyone around them sees it. And it
12:18seems they see it too.
12:20They stop doing anything whatsoever by
12:22their own volition.
12:25Do you grasp the order of the rules?
12:27It is not hope, not faith, and not the
12:29body that dies first.
12:31Willpower dies first.
12:34Everything else follows later, and it
12:36follows very quickly.
12:39A small integration break. I have my own
12:41Telegram channel where we discuss a wide
12:43variety of things that probably aren't
12:45worthy of a big YouTube video but are,
12:47nevertheless, very important in our
12:49lives.
12:50Um, the QR code is here or there's a
12:51link in the description.
12:53Only go there after you finish watching
12:54the video. In the meantime, enjoy the
12:56rest of the video.
13:00And now I'm going to do something that,
13:02well, I’m sort of not supposed to do,
13:05but I'm honestly warning you about it.
13:07Watch this.
13:08Five rules are often cited from this
13:10book, and you’ve already heard them. But
13:13I will add a sixth one myself. This is
13:15mine; you won't find it in the book.
13:18And you wouldn't have been able to find
13:19it, either. The thing is, the sixth rule
13:21requires technology that simply didn't
13:23exist in the middle of the last century
13:25. Look, what is the weak point of the
13:28first five rules?
13:30They are expensive.
13:31For a person to dig a hole with their
13:33hands, uh, without a shovel, you need a
13:35pit, guards, a fence, dogs,
13:37record-keeping, someone to watch, and
13:39someone to watch the people who are
13:41watching. Well, you get the point.
13:43But the sixth rule—it’s free.
13:47They will pay for it themselves.
13:50And it doesn't work by breaking them; it
13:51works so that you don't have to break
13:53them at all.
13:55Give a person a stream.
13:57Just a continuous, around-the-clock,
13:59endless stream of information, where the
14:01next piece of content is always a little
14:03bit more interesting, or perhaps more
14:05horrifying, than the last. And here is
14:07what happens next.
14:09A person sees an injustice, and inside
14:11them rises that very thing that, well,
14:13actually leads to actions with a capital
14:15letter.
14:16And a second and a half later, this
14:18emotion is extinguished by the next
14:20piece of content, then the next, and
14:22then more and more.
14:25No one is suppressing outrage anymore.
14:27Today, it simply doesn't have time to
14:29mature into action; it is wasted on the
14:31spot, idling.
14:33And the person goes to sleep with the
14:34feeling that, well, they participated
14:36somehow, right? There was outrage, they
14:37participated, liked something, left a
14:39comment, and fell asleep.
14:41Do you catch that?
14:43Do you catch what happens to the will in
14:44this process? It isn’t taken away.
14:47It’s simply never allowed to switch on.
14:49You don't need a prison camp for that.
14:51Five rules take away a person's will,
14:54while the sixth one just prevents it
14:56from activating.
15:01I think that any sensible person at this
15:03point must have the thought: Sanya, and
15:05so what?
15:07Is everything really that bad? Why are
15:09you trying to scare us with all this?
15:10How do we survive? Better tell us that.
15:12I'll answer.
15:13Read the book. It describes not only the
15:16rules of breaking someone, it describes
15:18the ways people held on. Look. First:
15:22become part of the system. Don't rebel,
15:24just find your place. Preferably a spot
15:26in the kitchen, by the barracks, in the
15:28office, closer to those who hand things
15:30out.
15:31It worked, by the way, perfectly. Those
15:33who settled in lived longer,
15:35statistically.
15:36Today, it sounds like this: find a quiet
15:38corner where they won't touch you and
15:39keep a low profile.
15:41Second: convince yourself that you are
15:43too visible to be touched.
15:46Well, that you aren't here by accident,
15:48that they keep you for a reason, that
15:49you are being watched closely.
15:52And from this, and from this, strangely
15:53enough, it feels calmer.
15:55Today, the more likes, petitions, and
15:57videos on social media, the more those
15:59up top are afraid.
16:01Hm?
16:02Third: decide that it is deserved.
16:07Like, these are the times, we are all
16:10going through this.
16:12Unfortunately, this is today's normality
16:13.
16:14Today it sounds like: it's not us, it's
16:17life. Fourth.
16:18Stop feeling, don't get attached, don't
16:20mourn, don't let anyone get close.
16:23Then it won't hurt when I take them away
16:25.
16:26Today it sounds like this.
16:28Let's stay out of politics. Don't read
16:29the news, save your sanity.
16:31Fifth. Escape into daydreams.
16:34Live not here today, but in what was
16:37before.
16:39Or what will be. A modern analogy won't
16:41be needed here; it's all clear enough as
16:42it is.
16:42Sixth.
16:44Believe that this person in uniform is
16:46actually not a bad person.
16:49He secretly feels something, he just
16:52can't show it. You must agree. Good
16:54rules.
16:56A working scheme to survive.
16:58Except that only the organism survived,
17:01well, the shell.
17:04The human body remained alive physically
17:07.
17:08Ate, walked, answered to a number, made
17:09it to the end
17:12and stopped being himself.
17:13And so gradually, that he didn't even
17:15notice.
17:17Each of the six ways is a small piece of
17:19oneself, traded for tomorrow.
17:22Adjusted—gave it away, stopped feeling—
17:23gave it away, turned from evil—gave away
17:25what was dearest.
17:27You still understand that I'm talking
17:29about the mid-20th century, right?
17:32And here I want to give the floor to
17:33another person. He was in the same camps
17:35and also wrote a book about it. In it,
17:38there is a thing that doesn't get pulled
17:39into quote collections.
17:40Well, because this thing, it ruins the
17:43whole beautiful fairy tale about
17:44strength of spirit.
17:46Viktor Frankl.
17:48He writes.
17:49The best survivors were those who had
17:51completely discarded any notion of
17:53conscience.
17:54Who stopped at nothing, not at violence
17:56, nor at taking the last thing from
17:58their own comrade.
17:59The rest survived simply by chance.
18:02A thousand happy coincidences. Well,
18:05call it what you want.
18:07And he adds.
18:09We, the returned, know and can say with
18:11full certainty: the best ones did not
18:13return.
18:18After finishing Viktor's book, I
18:19realized that the recipe for survival is
18:21only one—discard conscience and hope for
18:23chance.
18:25And every day we observe a huge number
18:27of people who, in modern times, have
18:29adopted this recipe.
18:33But, thank God, there are still people
18:34who understand—discarding conscience, I
18:35don't really like this recipe.
18:38For some reason, in my adolescent dreams
18:39, I sincerely believe that it is such
18:41people who watch me. And then I reread
18:43Frankl and remembered that there is
18:45another list.
18:47Three things that distinguished not
18:49those who survived, but those who
18:51reached the end as themselves.
18:54These are different lists, I repeat, but
18:56nonetheless.
18:58Thing number one.
18:59Find your own meaning in what is
19:00happening. Not a general one, not a
19:02lofty one—your own. The very man who
19:04wrote about the best simply started to
19:06study the camp. He was a doctor and
19:08continued to do his work with the
19:10material he was given.
19:12Second.
19:13Have a future.
19:16It’s important not to have hope, but a
19:19concrete "why" for the next year in
19:22these realities.
19:24In the book, there is a story about a
19:26block elder who dreamed they would be
19:27freed by March 30th.
19:30On the 29th he developed a fever, on the
19:3230th he was delirious, on the 31st he
19:34passed away.
19:35And there is also an observation by a
19:37camp doctor.
19:38The mortality rate jumped sharply in the
19:40week between Christmas and New Year.
19:42Specifically among those who expected to
19:44be home for the holiday.
19:46And I'm not saying throw away hope, I'm
19:49saying you shouldn't live by it alone.
19:52And the third.
19:53Every day do at least something on your
19:55own initiative.
19:57Exercise, shaving, making the bed,
19:58running a YouTube channel at a financial
20:00loss. Well, in short, something that
20:02might seem like nonsense to some, but
20:04it’s done on one's own initiative.
20:07Remember the man from the first chapter
20:09who shaved with a shard of glass?
20:11That’s it.
20:12And here is why this isn't just old
20:13wives 'tales or rituals.
20:15It’s a genuinely proven phenomenon.
20:18In 1967, at the University of
20:19Pennsylvania, two young psychologists,
20:21Seligman and Maier, shocked dogs.
20:24One group was given a panel—press it
20:26with a paw and the shock stopped; the
20:28others had no such panel.
20:30Then, all these dogs were placed in a
20:32box with a low partition and shocked.
20:35Jump over, and the shock stops. The
20:36partition is low. The first group jumps
20:38over immediately, the second...
20:41lays down and endures it. Even though
20:43the partition is only knee-high, they
20:45just endure it. Seligman called this "
20:47learned helplessness."
20:49And for half a century, the psychology
20:50of submission was built on this.
20:52A human, like a dog, is supposedly
20:55trained, and they learn not to resist.
20:58Therapy textbooks, the most cited
20:59psychologist of his generation—all based
21:01on this. But, it seems, in 2016 the same
21:04two, now elderly, published a paper
21:06where they calmly wrote: we were all
21:08wrong for half a century. And we were
21:10the ones who were wrong first.
21:12It’s the other way around. The dog
21:13didn't learn to lie down.
21:15Lying down is something it knows how to
21:17do from birth.
21:18It kicks in automatically for any
21:19organism that can’t influence anything
21:21for a long time.
21:23The ones who actually learned something
21:24were those who jumped over.
21:26They learned one single thing.
21:30That something depends on me.
21:33So, shaving with a shard of glass when
21:36no one is watching and no one needs it
21:38isn't about hygiene or pride.
21:42It is the only action known to science
21:44that keeps "switched off" what kicks in
21:46unbidden—to lie down and endure.
21:53I have a simple way to check myself.
21:55Well, to see if I’ve gone off track.
21:58Every time I’m in a difficult situation
22:00, I compare whether what I believe
22:02matches what I’m willing to justify.
22:06Not just what I do, but what I can
22:08justify.
22:10And honestly, I evaluate other people
22:11exactly the same way. Yes, let’s be
22:13frank. Demanding actions from a person
22:15who has no way out is unfair.
22:18But asking if they can justify it, in my
22:20opinion, is fair.
22:22Because justifying something is always
22:24voluntary. No one forces you to say "
22:25these are the times" or "they brought it
22:27on themselves."
22:29This person says it themselves in their
22:30own kitchen, unprompted.
22:32At that moment, you can see what they
22:35truly believe.
22:36So, uh, I think I’ve gotten a bit
22:38carried away.
22:39Let me bring myself back down to earth.
22:41Let’s be honest.
22:42We are not in a concentration camp, no
22:44matter what anyone says.
22:46And our will hasn’t been broken. It’s
22:48just not being allowed to grow.
22:50The dogs in that box, if you remember,
22:52didn't go anywhere either.
22:54They just laid there.
22:56And no one has taken our faith away.
22:58Faith in yourself, faith in people,
23:01faith in God.
23:03Faith is actually impossible to take
23:05away. You can only give it away. So, I
23:08have two questions for you today.
23:11When was the last time you did something
23:13not because you had to, not because,
23:15well, everyone else is doing it, but
23:16because you decided to yourself?
23:19And the second one.
23:20And it's simpler.
23:22Who will wake up in your bed tomorrow?
23:24Your body that answers to your name, or
23:27you, the real you?
23:30With the first, count how much time has
23:33passed, and with the second, count how
23:36much time is left.
23:37My name is Sasha Barin. Send this video
23:40to people you know. I hope they find it
23:42useful.

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