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전자책으로 6년만에 51억, 다니엘 바살로 Ai 1인창업의 성공비결 (통합본) — Transcript

by 노마드킴덤 nomadKIMdom · 4,332 words · 686 segments · language en · Watch on YouTube

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  1. 0:00Daniel Vassallo, a former software
  2. 0:02engineer at Amazon Web Services, was
  3. 0:04earning a salary of $ 500,000 in 2019
  4. 0:06—over 600 million KRW—which was
  5. 0:09even higher than at SK Hynix today.
  6. 0:11However, he left all that glory behind
  7. 0:13to start his own one-person AI business
  8. 0:15, founding the business community Small
  9. 0:17Bets. Then, in April 2025, he sold it
  10. 0:20to the platform company Gumroad,
  11. 0:22instantly pocketing a total of $ 3.6
  12. 0:24million, about 5.1 billion KRW, and
  13. 0:26becoming a millionaire. Do you know
  14. 0:29what's even more surprising? It’s the
  15. 0:30fact that all of this was achieved in
  16. 0:32just one year. Is this unrealistic
  17. 0:34success only something that belongs to
  18. 0:36him? I will prove to you from now on
  19. 0:39that it is not, by precisely analyzing
  20. 0:40his success. After that, I will provide
  21. 0:44specific methods on exactly where to
  22. 0:47apply his successes to your own life to
  23. 0:49change it. I am confident that these
  24. 0:52next 20 minutes will change your life.
  25. 0:55Here is his first success factor. He
  26. 0:59never believed in luck. Instead, he
  27. 1:03approached success with extreme risk
  28. 1:05management that allowed not even 1%of
  29. 1:07luck, and a strategy that perfectly
  30. 1:09utilized the modern app ecosystem he
  31. 1:11knew best. Instead of reckless "
  32. 1:15all-or-nothing" one-person startups, he
  33. 1:17expanded his portfolio by trying
  34. 1:19multiple small-scale projects— "small
  35. 1:21bets"—that had the lowest risk and
  36. 1:23fastest execution, thereby building his
  37. 1:25own success strategy. And one point you
  38. 1:27should pay the most attention to here
  39. 1:29is this. It is the fact that instead of
  40. 1:31aiming for a jackpot from the start, he
  41. 1:33strove to build a stable revenue
  42. 1:35structure from the beginning, even if
  43. 1:36the amounts were small, through these
  44. 1:38various small attempts. I will reveal
  45. 1:41the two methods he used for this. The
  46. 1:44first was the thorough suppression and
  47. 1:46distribution of risk. He extremely
  48. 1:48loathed predicting which ideas would
  49. 1:50succeed in the market in advance, and
  50. 1:52he also believed that such prediction
  51. 1:53was absolutely impossible. Based on
  52. 1:56this hypothesis he set for himself,
  53. 1:58instead of starting a massive startup
  54. 2:00from the beginning, he made several
  55. 2:02small, independent "small bets"
  56. 2:03simultaneously—projects where failure
  57. 2:05wouldn't be a blow and he could easily
  58. 2:07stand back up. By executing multiple
  59. 2:09projects rapidly at the same time, he
  60. 2:11absorbed lessons about success for
  61. 2:13himself. And through those precious
  62. 2:15success processes he learned on his own
  63. 2:17, he judged for himself which ideas
  64. 2:19would succeed and which wouldn't work
  65. 2:21in the market, and by doing so, he
  66. 2:22controlled the factors of failure one
  67. 2:24by one as he started his business. His
  68. 2:27second success factor was low sunk
  69. 2:29costs. He absolutely despised the error
  70. 2:32that almost all failing founders commit
  71. 2:34. He didn't pour months or years into a
  72. 2:36single idea; instead, he quickly
  73. 2:38created and launched his own original
  74. 2:40content—digital knowledge products,
  75. 2:42e-books, lectures, and various
  76. 2:44electronic services—that could be
  77. 2:46executed within years, closely
  78. 2:47monitoring the market's response. If
  79. 2:49there was no response, he moved on to
  80. 2:51his next bet immediately without any
  81. 2:53hesitation. With this thoroughly
  82. 2:55calculated first success factor, he
  83. 2:57begins his second success factor like
  84. 2:59this. He did not choose the path that
  85. 3:03most creators take, which is to show
  86. 3:05only the final result after a long
  87. 3:07period of silence. From the moment he
  88. 3:10decided to quit his job, he turned the
  89. 3:12common concerns that every ordinary
  90. 3:14office worker faces—even the most
  91. 3:16trivial worries—into stories to write
  92. 3:18his first e-book, and he began building
  93. 3:20his fan base by sharing the entire
  94. 3:22process of generating even the smallest
  95. 3:24amount of revenue on his X account in
  96. 3:26real-time. Sales, screenshots, and
  97. 3:28failed experiences. He even began
  98. 3:30employing a strategy of extreme
  99. 3:32transparency, sharing the intense
  100. 3:34personal anxieties he was experiencing
  101. 3:36without holding anything back. And the
  102. 3:38public began to go wild over it.
  103. 3:40Through this, he secured one of the
  104. 3:42essential prerequisites for a
  105. 3:43one-person startup. He created a
  106. 3:45powerful catalyst for building a strong
  107. 3:47initial fandom that was ready to
  108. 3:49purchase his products even before they
  109. 3:51were released. This power has truly
  110. 3:53formidable destructive potential. This
  111. 3:55is because success within five years of
  112. 3:57starting a business depends on knowing
  113. 3:58how to use effective marketing
  114. 4:00techniques to reduce customer
  115. 4:01acquisition costs, increase the
  116. 4:03contribution margin per person, and
  117. 4:05expand that high-margin loyal customer
  118. 4:06base. While typical companies spend
  119. 4:10anywhere from billions to hundreds of
  120. 4:12billions of won on marketing—even
  121. 4:14local shops spend tens of millions of
  122. 4:17won a month to attract customers who
  123. 4:19may or may not show up—he managed to
  124. 4:21create a demand of 10,000 people in
  125. 4:23less than a year without spending a
  126. 4:25single cent. Although I didn't use the
  127. 4:29exact same method as him, I have had
  128. 4:31the experience of achieving the same
  129. 4:33effect through unconventional means, so
  130. 4:35I know very well how incredible this is
  131. 4:37. Be sure to remember this and
  132. 4:38definitely try applying it before you
  133. 4:40start your business. Having built such
  134. 4:42a solid demand, he began to think about
  135. 4:44what to sell using it. This is the
  136. 4:47third success factor he created. He was
  137. 4:51stubbornly obsessed with high profit
  138. 4:53margins. He was incredibly focused on
  139. 4:55efficiency. That is why he focused
  140. 4:57exclusively on digital assets that
  141. 4:59could generate very high operating
  142. 5:00profit margins. So, the first product
  143. 5:03he chose was an e-book that leveraged
  144. 5:05his unique expertise as an engineer at
  145. 5:07a large corporation, specifically the
  146. 5:09AWS infrastructure knowledge he gained
  147. 5:11while working on web services. That
  148. 5:14goes without saying, of course. You
  149. 5:16have to start with what you know best
  150. 5:17to minimize the risks. He then turned
  151. 5:20this into a pipeline and began focusing
  152. 5:22on digital content, such as lecture
  153. 5:24videos related to Twitter. He took full
  154. 5:27advantage of the fact that these
  155. 5:29knowledge-based products have no
  156. 5:31physical inventory and cost absolutely
  157. 5:33nothing to copy and sell once created.
  158. 5:35He was able to generate a 90%net profit
  159. 5:38margin without any significant starting
  160. 5:40capital. That’s how he was able to
  161. 5:42build this incredible business model so
  162. 5:45quickly. And based on this, he finally
  163. 5:47began expanding into a platform
  164. 5:49business. That would be his fourth
  165. 5:51success factor. He finally began
  166. 5:55expanding all the assets he had built
  167. 5:57up so far into a platform business.
  168. 5:59While doing this, he realized something
  169. 6:01. He discovered that the various books
  170. 6:04and courses he was selling or planning
  171. 6:07to sell would never bring him perpetual
  172. 6:09income, so he began to focus intently
  173. 6:11on finding ways to supplement this.
  174. 6:16Struggling to overcome the limitations
  175. 6:18of one-time revenue, he began to look
  176. 6:19for people who shared his concerns. But
  177. 6:22he soon found out. There were no
  178. 6:25communities or sites in the world for
  179. 6:26solo entrepreneurs facing the same
  180. 6:28problems as him, so he took action
  181. 6:30immediately. He created a "Small Bets"
  182. 6:33Discord community where indie hackers
  183. 6:34and solo entrepreneurs from all over
  184. 6:36the world who wanted to follow the same
  185. 6:38path could gather. The network effect
  186. 6:41of this was truly amazing. As the
  187. 6:44community became active, members began
  188. 6:46to gather rapidly, and a
  189. 6:47self-sustaining solo entrepreneur
  190. 6:49ecosystem began to form where they
  191. 6:51could give each other feedback and grow
  192. 6:53together. Now, even without Daniel
  193. 6:56Vassallo personally producing every
  194. 6:58piece of content, the community began
  195. 7:00to run with its own powerful
  196. 7:01self-sustaining force; this became a
  197. 7:03huge economic asset and a sustainable
  198. 7:05subscription business model that
  199. 7:07continued to grow. He finally found his
  200. 7:11cash cow. By analyzing these four
  201. 7:16success factors that make failure
  202. 7:18nearly impossible, I discovered the
  203. 7:20absolute rules for solo
  204. 7:21entrepreneurship that we must learn. I
  205. 7:25will now explain how to apply those
  206. 7:27methods to our lives, broken down into
  207. 7:29four steps. If you promote a product
  208. 7:32only after it’s finished, even your
  209. 7:34own family won't be interested. Do you
  210. 7:36know the biggest mistake amateurs make?
  211. 7:39It’s always hiding their work and
  212. 7:40keeping it a secret until they have a
  213. 7:42perfect result. And if the result is
  214. 7:44bad, they inevitably give up. However,
  215. 7:46we must gather people who like us step
  216. 7:48by step, right from the idea stage.
  217. 7:52From now on, please share what you are
  218. 7:54creating every single day across all
  219. 7:56your accounts—blogs, YouTube,
  220. 7:58KakaoTalk, and open chat rooms. Are you
  221. 8:01not sure what kind of content to share?
  222. 8:04I will now tell you exactly how to do
  223. 8:06that. I put together the table of
  224. 8:08contents today; what do you think? I
  225. 8:09encountered these errors while
  226. 8:11developing. I’ll be able to solve
  227. 8:12this, right? Wow! The first buyer has
  228. 8:14finally appeared. They say well-begun
  229. 8:16is half-done, so will a second buyer
  230. 8:18appear tomorrow? By sharing honest
  231. 8:21processes like these, I hope you
  232. 8:23actively secure early fans who can
  233. 8:25empathize with your journey and
  234. 8:26approach you with sincerity. Until when
  235. 8:29? Until it works. And there is an
  236. 8:31important tip for this. When gathering
  237. 8:33your fans, please avoid falling into
  238. 8:35the subscriber count trap. Even 1
  239. 8:37million subscribers are worse than
  240. 8:391,000 if they aren't active. Even if
  241. 8:41it's only 500 subscribers, actively
  242. 8:43strive to create a channel and fan base
  243. 8:45where over 90%are active. Oh, you say
  244. 8:47you’re already ready? Alright, then
  245. 8:49let’s move on to the third step. Oh,
  246. 8:51wait a second. Before that, I must tell
  247. 8:53you in advance that most people give up
  248. 8:55at this stage. Let me tell you why.
  249. 9:00Most people want to hit a jackpot as
  250. 9:01soon as they start. That was the same
  251. 9:03for me as well. I learned the wisdom of
  252. 9:05this precious principle—what not to
  253. 9:07do when starting a business—through
  254. 9:09golf. When I first learned golf, I only
  255. 9:13practiced driving, which looks
  256. 9:14impressive to others, and I believed
  257. 9:16that a good score started solely with
  258. 9:18the drive. Perhaps thanks to that,
  259. 9:21every time I entered amateur long-drive
  260. 9:23contests, I not only placed but
  261. 9:25frequently took first place. However,
  262. 9:27the problem was that whenever I went
  263. 9:29out to play on an actual course, I
  264. 9:31could never break 90. That’s when I
  265. 9:34learned a fatal error: a 300–400 yard
  266. 9:36drive is just one stroke. I had
  267. 9:38overlooked the fact that a 2-meter chip
  268. 9:40shot around the green is also one
  269. 9:41stroke. Furthermore, I overlooked the
  270. 9:44fact that a 50cm putt to sink it into
  271. 9:46the hole also determines my overall
  272. 9:48score as one stroke. In short, I had
  273. 9:51only focused on the drive—the long
  274. 9:53shot that feels like a jackpot from the
  275. 9:55start and looks impressive to others.
  276. 9:57The event that made me realize this
  277. 9:59incredible fact was an amateur
  278. 10:01tournament where, despite my 300-yard
  279. 10:03drives intimidating the other team
  280. 10:05members, one older gentleman remained
  281. 10:08completely unfazed. From the very first
  282. 10:11tee shot, he hit distances that the
  283. 10:13average woman would hit, yet he
  284. 10:14proceeded stroke by stroke without a
  285. 10:16single mistake, eventually becoming the
  286. 10:18runner-up in that tournament. I still
  287. 10:21cannot forget his composure to this day
  288. 10:23. On the field of success, a 50cm putt
  289. 10:26is one stroke. A drive of over 400
  290. 10:28yards is also one stroke. In the market
  291. 10:30of business and startups, you will
  292. 10:32never succeed just by hitting long
  293. 10:33drives. From now on, I will tell you
  294. 10:36the roadmap on how to manage each and
  295. 10:38every stroke to succeed in a one-person
  296. 10:39startup without failing.
  297. 10:43>> For your first project, I hope you plan
  298. 10:45and execute your own idea on a scale
  299. 10:47that can be finished within two to
  300. 10:48three weeks, or at most a month, by
  301. 10:50making the most of the time you have
  302. 10:52after work. Only when these tiny,
  303. 10:54individual strokes accumulate will your
  304. 10:56own success begin to burst forth. Let's
  305. 10:58take an example. If you are planning a
  306. 11:01massive web service, instead of
  307. 11:03developing a fully completed one, first
  308. 11:05test the market with a 20-page PDF
  309. 11:07e-book containing your know-how, a
  310. 11:09template guide made in Notion, or even
  311. 11:11a 10-minute VOD lecture, and most
  312. 11:13importantly, escape the impatience of
  313. 11:15wanting to succeed quickly. And the
  314. 11:18most important thing is to manage your
  315. 11:20emotions without ever stopping,
  316. 11:22consistently moving forward stroke by
  317. 11:24stroke toward the cup. While moving
  318. 11:26forward like that, prepare for the next
  319. 11:28step as follows. When people reach this
  320. 11:30stage, almost everyone thinks like this
  321. 11:33. They begin to worry about who would
  322. 11:35pay for their stories, or fear that
  323. 11:36people will leave before they even
  324. 11:38upload a video or an e-book.
  325. 11:39Furthermore, most people start to
  326. 11:41settle for these words of comfort. That
  327. 11:43sounds good. I’ll buy it when it
  328. 11:44comes out. Please, do not be touched or
  329. 11:46fooled by words like these. That is
  330. 11:48something only amateurs do. You are
  331. 11:49professionals. You are currently in a
  332. 11:51battlefield where dozens of people fall
  333. 11:54every single day. Never be afraid to
  334. 11:56truly test yourself. And true
  335. 11:58validation only begins the moment a
  336. 12:01wallet is opened. Let me tell you the
  337. 12:03action plan for this. Even if it's not
  338. 12:06perfect, try accepting pre-orders with
  339. 12:08conditions like a 50%early-bird
  340. 12:10discount, or try selling it by setting
  341. 12:12a very small price, such as 4,900 or
  342. 12:149,900 won. Then you will quickly find
  343. 12:16out if your planned products are trash
  344. 12:18or if they are the golden seeds brought
  345. 12:20by a swallow. And never try to win it
  346. 12:22all in one go. There is no need to be
  347. 12:24disappointed if no one buys it, and
  348. 12:25absolutely no reason to get arrogant if
  349. 12:27one or two people do. Keep the released
  350. 12:30products as they are, continue growing
  351. 12:32your channel, and prepare other video
  352. 12:33courses or e-books. Then, proceed with
  353. 12:36another launch using the same method I
  354. 12:39just mentioned. There is one rule you
  355. 12:41must follow at this stage. Accepting
  356. 12:44feedback. If not a single person buys
  357. 12:47it for three months, it is proof that
  358. 12:49the idea lacks demand or you haven't
  359. 12:51reached your target audience yet. At
  360. 12:53that point, turn away without any
  361. 12:55regrets and prepare for the next thing.
  362. 12:57If, fortunately, even one person buys
  363. 12:59the e-book, take their feedback
  364. 13:01seriously and upload your next product
  365. 13:03as soon as possible. And that is how
  366. 13:06you prepare for the final fourth stage.
  367. 13:09Basalla said that out of five dice
  368. 13:11rolled, four will inevitably fail in an
  369. 13:14unpredictable way. I would like to add
  370. 13:16one more thing to this based on my 22
  371. 13:18years of experience as a businessman.
  372. 13:19Even that limit is unpredictable. That
  373. 13:22is to never feel frustrated just
  374. 13:24because the first attempt failed. Does
  375. 13:26that sound too ordinary? Then why do
  376. 13:28almost all failed people fail because
  377. 13:30of this? Through my 22 years of
  378. 13:32countless successes and failures, I
  379. 13:34have realized one thing. Frustration is
  380. 13:37something you never get used to. Even
  381. 13:39with all my experience in success and
  382. 13:41failure, this YouTube venture I am
  383. 13:42doing now was a completely different
  384. 13:44story. It involved much more emotional
  385. 13:46regulation and emotional drainage than
  386. 13:48anything I had ever experienced. In my
  387. 13:50judgment, it feels even worse than when
  388. 13:52I fell into financial ruin. When I work
  389. 13:55desperately hard for days to make and
  390. 13:56upload a video, only for it to get
  391. 13:58fewer than 100 views, I can't even
  392. 13:59sleep, let alone manage my emotions. To
  393. 14:02avoid feeling frustrated, my chosen
  394. 14:04method was not to look at the view
  395. 14:06count graph that troubled me, but to
  396. 14:07move quickly to the next task. The only
  397. 14:11time I looked at that graph was to
  398. 14:14identify my mistakes and check how to
  399. 14:16upgrade my plan for the next video. As
  400. 14:20I always say, humility is a natural
  401. 14:22part of the process toward greatness.
  402. 14:25Instead of staring at failure, hurry up
  403. 14:27and prepare your second and third small
  404. 14:29bets. This is the answer to success.
  405. 14:32Before you know it, you will become
  406. 14:34like this. By weaving together various
  407. 14:38pipelines like e-book sales,
  408. 14:40small-scale consulting, newsletters,
  409. 14:42and simple software services (SaaS),
  410. 14:44you will complete your own solid,
  411. 14:45independent revenue structure. Are you
  412. 14:48feeling overwhelmed about how to get
  413. 14:50started? In the next video, I will hand
  414. 14:52you the spoon so you can feed yourself.
  415. 14:55Oh, and if anyone needs to use the
  416. 14:56restroom, please go quickly. Missing
  417. 14:58this won't just lead to regret, but a
  418. 14:59lifetime of poverty. Rita McGrath, a
  419. 15:02famous American management scholar and
  420. 15:03professor emeritus at Columbia
  421. 15:05University and Delft University, said
  422. 15:06this: That in the early stages of a
  423. 15:08business, rapid response to trial and
  424. 15:10error is far more important to success
  425. 15:11than foresight and planning. Even
  426. 15:15though Daniel Vassallo wasn't a
  427. 15:17marketing expert, he earned $ 40,000 (
  428. 15:19about 54 million won) just two weeks
  429. 15:21after launching his e-book, "AWS for
  430. 15:23the Impatient," and has now accumulated
  431. 15:26over $ 120,000 (about 160 million won)
  432. 15:28in total sales. Furthermore, his
  433. 15:31self-made Twitter course, "Everyone Can
  434. 15:33Build a Twitter Audience," became a
  435. 15:35massive hit, generating nearly $
  436. 15:36300,000 (400 million won) in revenue
  437. 15:38within just three days of its release.
  438. 15:42Based on this method, I will now share
  439. 15:44five specific marketing strategies we
  440. 15:46can implement. For the first 10 months
  441. 15:49after quitting his job, Vassallo didn't
  442. 15:50start by making a product. Instead, he
  443. 15:52focused first on securing a
  444. 15:53distribution network. This point is the
  445. 15:55most crucial key to starting a business
  446. 15:58without failure. The first thing he did
  447. 16:00after leaving the company was start his
  448. 16:02own Twitter (X) account. And he focused
  449. 16:05solely on this platform. He first set a
  450. 16:07goal of 10,000 followers. When he
  451. 16:10launched his first e-book, he had about
  452. 16:121,000 followers. While most founders
  453. 16:15create a product and then worry about
  454. 16:17how to promote it, he worked to secure
  455. 16:1910,000 potential customers ready to
  456. 16:21listen to him, and because of that 10
  457. 16:23months of effort, he was able to create
  458. 16:25the miracle of $ 17,000 in sales in
  459. 16:27just two days by simply dropping a
  460. 16:28purchase link. The second marketing
  461. 16:32strategy for this is to maximize
  462. 16:34anticipation and eliminate risk through
  463. 16:37pre-orders. He did not finish writing
  464. 16:39the perfect book before selling it.
  465. 16:41Instead of creating a completed version
  466. 16:43from the start, he began taking
  467. 16:44pre-orders with only the table of
  468. 16:46contents and a few initial pages. Do
  469. 16:48you know how brilliant of a strategy
  470. 16:49this is? It's because he made money by
  471. 16:52solving two things at once. The first
  472. 16:54is the psychological effect. He didn't
  473. 16:58receive sales bookings with a finished
  474. 16:59product from the start; he began taking
  475. 17:01pre-orders with only the table of
  476. 17:02contents and a few initial pages. He
  477. 17:04leveraged people's psychological
  478. 17:05triggers to his advantage. He threw it
  479. 17:08out there to people, saying, "I'm
  480. 17:09writing this book, and if you pre-order
  481. 17:11now, I'll give you a discount," and he
  482. 17:13began sharing the entire production
  483. 17:14process in real time until the book was
  484. 17:16finished. Watching people pre-pay even
  485. 17:19before the book was completed, he was
  486. 17:21able to see with his own eyes and
  487. 17:23confirm the strong demand for the
  488. 17:25market he wanted to enter. What was
  489. 17:28even more surprising was that these
  490. 17:30pre-order users, whom even Basalo
  491. 17:32hadn't expected, voluntarily spread the
  492. 17:34word and even acted as marketers before
  493. 17:36his book was officially released, a
  494. 17:38very unexpected result. Once we reach
  495. 17:42this point, we can now use the fourth
  496. 17:43and next-step marketing strategy. And
  497. 17:46this fourth strategy is the one I
  498. 17:48admired the most. It was using a
  499. 17:51Twitter funnel. The secret to this
  500. 17:54fourth marketing strategy he revealed
  501. 17:56is the fact that he operated his
  502. 17:58Twitter profile like a landing page. In
  503. 18:00doing so, he mentioned the following
  504. 18:02two things. The method is like this. He
  505. 18:05took his best-performing posts, like
  506. 18:07his resignation from Amazon or his
  507. 18:09income verification posts, and pinned
  508. 18:11them right to the top of his profile.
  509. 18:14The reason this is so great is that as
  510. 18:16people see his posts or related daily
  511. 18:18tweets, they naturally look at his
  512. 18:20profile, and their curiosity leads them
  513. 18:22to get excited about his tweets all
  514. 18:24over again. And he didn't stop there;
  515. 18:27he used the following marketing
  516. 18:29strategy. He used an inbound strategy
  517. 18:33through comments. When attracting
  518. 18:35people, the most important thing is to
  519. 18:37gain people's attention by posting
  520. 18:38helpful videos, articles, or tweets.
  521. 18:42Only by building trust with subscribers
  522. 18:44first do more people visit, and through
  523. 18:47the profile headers, pinned tweets, or
  524. 18:49bio blurbs created this way, he could
  525. 18:51quickly build a sales funnel that
  526. 18:53naturally leads them to the e-book
  527. 18:55sales platform link for payment. And
  528. 18:58the fourth marketing strategy I am
  529. 19:00about to tell you is the secret to how
  530. 19:02Basalo became a millionaire in just six
  531. 19:05years. He used a very radical pricing
  532. 19:08experiment strategy. Basalo never
  533. 19:11insisted on just a fixed price. He
  534. 19:13tested a wide variety of prices that
  535. 19:15stimulate market psychology. He posted
  536. 19:19a very radical flash sale tweet on
  537. 19:21Twitter saying, "For just 60 minutes,
  538. 19:24exactly one hour, you can take all my
  539. 19:26digital products by paying whatever
  540. 19:28price you want, starting from a minimum
  541. 19:30of just $ 1." What was the result? It
  542. 19:35was beyond a huge success. This
  543. 19:37unconventional experiment generated
  544. 19:39massive retweets and virality within
  545. 19:41the Twitter ecosystem, acting as a
  546. 19:43catalyst that instantly turned
  547. 19:44countless hesitant potential customers
  548. 19:46into actual buyers. This is the fifth
  549. 19:49strategy he used at that time. He used
  550. 19:54title positioning that precisely
  551. 19:56targeted the audience's deficiencies.
  552. 19:58If you look at successful product
  553. 20:00modules, you realize that from the
  554. 20:02title alone, they accurately address
  555. 20:03the target and their pain points. First
  556. 20:06, let's look at his e-book. Addressing
  557. 20:07developers exhausted by hundreds of
  558. 20:09complex AWS features, he conversely
  559. 20:10suggested that there was no need to
  560. 20:12learn everything. He used a highly
  561. 20:14intuitive title, "The Good Parts of AWS
  562. 20:16," by saying, "I’ve worked at Amazon
  563. 20:18for over 8 years, and I found you only
  564. 20:20need to know this much." Then, what
  565. 20:23about his course? He presented the
  566. 20:26public with the copy, "Anyone can build
  567. 20:28a Twitter audience," by proving his own
  568. 20:30real data and the entire process of how
  569. 20:32he, a former engineer with no marketing
  570. 20:34experience, gained tens of thousands of
  571. 20:36followers in a short time. In other
  572. 20:39words, he delivered a very simple yet
  573. 20:41powerfully persuasive message: "If an
  574. 20:42ordinary engineering student like me
  575. 20:44could do it, you can too." However,
  576. 20:47I’m not sure if the "you can do it
  577. 20:48too" message still works in today’s
  578. 20:50era. Regardless, to summarize, his
  579. 20:54marketing method was to strategically
  580. 20:56share the entire process before results
  581. 20:58appeared to gain trust and followers
  582. 21:00first, then release products the
  583. 21:02audience truly wanted at the right time
  584. 21:04based on that trust. To this end, I
  585. 21:07will now explain in detail the actual
  586. 21:09sites Basalo used, categorized by
  587. 21:11purpose. The first is the community for
  588. 21:14solopreneurs and indie hackers. It is a
  589. 21:16global stage where independent
  590. 21:18entrepreneurs and indie hackers like
  591. 21:19Daniel gather to share ideas and
  592. 21:21promote their products. Introducing the
  593. 21:23two most representative sites, Product
  594. 21:25Hunt is one of the most famous and
  595. 21:27influential platforms where tech
  596. 21:28builders from all over the world launch
  597. 21:31new software or digital products and
  598. 21:32receive votes. Daniel's product was
  599. 21:35also introduced here and went viral. It
  600. 21:38is Indie Hackers. Indie Hackers, which
  601. 21:41you are seeing now, is like a mecca for
  602. 21:43solopreneurs and indie hackers who
  603. 21:45generate revenue on their own without
  604. 21:47any external investment. It is also the
  605. 21:49place where Daniel Basalo gained
  606. 21:50significant initial recognition by
  607. 21:52sharing his revenue and strategies. And
  608. 21:54the next four sites I will introduce
  609. 21:56from now on are sites that will be good
  610. 21:58references for you when getting ideas.
  611. 22:01Software Engineering Daily is one of
  612. 22:03the most famous technology and career
  613. 22:06podcasts among developers. They started
  614. 22:08covering his resignation story as a
  615. 22:10former Amazon engineer and his
  616. 22:12development philosophy here. If you dig
  617. 22:15into this, you will be able to see
  618. 22:16where to expand your ideas. Next is
  619. 22:19Software Sessions. Dot com. This is a
  620. 22:23podcast channel that discusses
  621. 22:25practical stories of software
  622. 22:26development and solo builders. Their
  623. 22:28real concerns are all gathered here.
  624. 22:30Next is Michael Liners. Dot com. Com.
  625. 22:34This place covers the insights of those
  626. 22:36who, like Daniel Vassallo, quit their
  627. 22:38jobs and went independent, including
  628. 22:39the famous solo creator from Netflix,
  629. 22:41Michael Lin’s blog. The dot com
  630. 22:43platform covers how to write books or
  631. 22:45create digital assets as a side hustle
  632. 22:47while working, making it a very useful
  633. 22:49site for those trying to make seed
  634. 22:51money with e-books. Daniel has also
  635. 22:53introduced his e-book success formula
  636. 22:55here. And for your reference, I will
  637. 22:57also provide Daniel Vassallo's personal
  638. 22:59business product sales site so you can
  639. 23:01get some ideas. Both are key links
  640. 23:03where Daniel either operates directly
  641. 23:05or has generated huge profits by
  642. 23:07selling his digital assets. This site
  643. 23:12is Daniel Vassallo’s digital nomad
  644. 23:14business itself. It is the payment
  645. 23:17landing page where he sells the AWS
  646. 23:18e-book and the Twitter
  647. 23:20audience-building VOD courses that were
  648. 23:22big hits. Community INC is the official
  649. 23:27sign-up page for the Small Bets
  650. 23:29business community, the core business
  651. 23:30he runs. If you have found the courage
  652. 23:33to start something, oh, and remember,
  653. 23:34you absolutely do not need grand
  654. 23:36preparations to begin. Sit down at your
  655. 23:38computer this weekend and try making
  656. 23:40your own first bet that you can start
  657. 23:42right now. Please organize in a
  658. 23:44document the fields you are currently
  659. 23:46experiencing at work, your tasks, or
  660. 23:48your usual interests that you know at
  661. 23:50least 10%, or even just 1%, better than
  662. 23:52others or have experienced first. And
  663. 23:55based on those topics, use AI to create
  664. 23:57and launch very small products first,
  665. 23:59in any form, such as e-books, templates
  666. 24:02, short lectures, or newsletters. You
  667. 24:04are starting to build these success
  668. 24:06experiences one by one. That is how
  669. 24:08your startup begins. Do you have an
  670. 24:11idea that just popped into your head?
  671. 24:13If you have even the slightest doubt
  672. 24:14about whether to give it a try, please
  673. 24:15let me know in the comments. I will
  674. 24:17personally think through the specific
  675. 24:19planning directions with you. We’ve
  676. 24:20been running busy, but it's already
  677. 24:22time to finish. If you have any
  678. 24:23questions while watching or if there is
  679. 24:25anything I missed, please leave a
  680. 24:26comment. I will answer more thoroughly
  681. 24:28than I would for my own younger sibling
  682. 24:30. Successful creators, your success is
  683. 24:32my greatest asset. This has been Nomad
  684. 24:35Kingdom. I will see you soon with more
  685. 24:37sincere stories and useful information.
  686. 24:38Thank you for watching. You.

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