5 Years Of Dropshipping Ads Strategy in 40 Minutes — Transcript

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1. 0:01$944,000 in just 30 days on my Shopify
2. 0:05brand and guys I'm going to refresh my
3. 0:07screen really quick so you guys can see
4. 0:09that this is legit let scroll around as
5. 0:11well you can see like we're averaging
6. 0:13around $30,000 a day in sales now this
7. 0:17might seem like a ridiculous amount of
8. 0:19money but let me tell you making money
9. 0:20with e-commerce is actually not as hard
10. 0:23as you think I want you guys to forget
11. 0:25about trying to find a winning product
12. 0:26trying to make a beautiful website and
13. 0:28especially forget about making organic
14. 0:30content for your stores none of these
15. 0:32are driving factors to why people are
16. 0:34going to buy your product online just
17. 0:36slow down and think about it what
18. 0:38actually makes someone buy a product
19. 0:40online it's either when you need
20. 0:41something specific for a task in that
21. 0:43case you just go to Amazon or when
22. 0:45something Sparks that impulse Buy in you
23. 0:48something that Sparks the intuition for
24. 0:49you to buy that product online it's when
25. 0:52you see a product and you automatically
26. 0:54feel drawn towards it it's like you just
27. 0:56need that product and it's most likely
28. 0:58because of the advertisements it is
29. 1:01literally the one component that drives
30. 1:04all e-commerce sales and it's the only
31. 1:05thing you guys need to focus on when
32. 1:07you're building your Drop Shipping and
33. 1:08e-commerce Business Online in this video
34. 1:11we're going to be going over everything
35. 1:13you guys need we're going to cover all
36. 1:15the secrets behind advertisements and
37. 1:17creatives online we're going to teach
38. 1:18you how to exploit and capture your
39. 1:21audience's attention to maximize sales
40. 1:23and actually make some serious money
41. 1:25with e-commerce without further Ado
42. 1:27let's begin so today we'll be covering
43. 1:30ing a lot of different things why
44. 1:31creatives matter examples of good and
45. 1:34bad creatives what makes a winning
46. 1:36creative how to run your creatives types
47. 1:38of different creative styles using ugc
48. 1:41to automate creatives the importance of
49. 1:43testing high volume of creatives and
50. 1:46lastly and most importantly how to
51. 1:47actually scale your creatives and
52. 1:50finally the steps that you need to take
53. 1:51with your e-commerce brand to start
54. 1:52making money today we're going to be
55. 1:54going over this video in chronological
56. 1:56order so it's crucial you don't skip
57. 1:58ahead because if you do things won't
58. 1:59really makes sense and you'll miss out
59. 2:01on a lot of knowledge that you can apply
60. 2:03for your e-commerce brand now there's a
61. 2:05lot of different things that can get
62. 2:06involved in running your e-commerce
63. 2:07brand and it can get overwhelming at
64. 2:09sometimes but first we need to cut out
65. 2:11the noise and actually focus on what
66. 2:13matters why creatives matter firstly we
67. 2:16need to establish why creatives are the
68. 2:18most important part about this business
69. 2:20and guys just so we're on the same page
70. 2:22here A Creative means what the actual ad
71. 2:24is whatever that is a video a image um a
72. 2:29graphic whatever the actual ad is when
73. 2:31you see it on Facebook or Tik Tok that
74. 2:33is what I'm referring to as a creative
75. 2:36think about this guys back in the day
76. 2:38what made you remember a product was it
77. 2:39the product itself was it how pretty the
78. 2:41website is probably not it was always
79. 2:44the culture and community that the brand
80. 2:46has cultivated which was all done
81. 2:48through advertising and commercials for
82. 2:50example Coca-Cola has gained massive
83. 2:52popularity by associating Santa Claus
84. 2:54with their brand in 1931 Coca-Cola
85. 2:57needed to get more sales they were
86. 2:58losing money in the winter so they hired
87. 3:00artist for their
88. 3:02[Music]
89. 3:08brand to create a warm Santa Claus who
90. 3:11was decked out in red and white to drink
91. 3:13Coca-Cola to promote their brand and it
92. 3:15became an instant hit Santa was known
93. 3:17everywhere the Santa was appearing in
94. 3:18all Coke ads following this coke became
95. 3:21an instant hit they became a holiday
96. 3:23staple with sales surging through the
97. 3:25roof people started to love the brand
98. 3:26that's all because they involved
99. 3:28something unique in their ads and their
100. 3:30creatives from that point on coke wasn't
101. 3:32just a summer drink it became a holiday
102. 3:35tradition and it did it through
103. 3:36commercials and creatives or take this
104. 3:38in 1998 Nike wanted to expand past
105. 3:41hardcore athletes and reach normal
106. 3:43everyday people the solution was their
107. 3:46just do it campaign it featured real
108. 3:48athletes trying to speak to normal day
109. 3:50people to tell them to push their limits
110. 3:52and strive for greatness the impact was
111. 3:55so huge that this small creative
112. 3:57campaign literally took over their whole
113. 3:59entire ire brand sales soared and Nike
114. 4:02became a cultural icon and guys they
115. 4:04still use the same angle till this day
116. 4:07they're more Brands to date like consu
117. 4:09that use the fact that men are insecure
118. 4:11about their height and they use that in
119. 4:12the dating sense to promote their height
120. 4:15boosting products now I'm not saying you
121. 4:17need to go out there and be the next
122. 4:18Coca-Cola or the next Nike but there is
123. 4:20a lot to learn on how they advertise and
124. 4:22how real businesses play the game you'll
125. 4:24start to see things a bit differently
126. 4:25and how you can take your creatives to
127. 4:27the next level and guys this all applies
128. 4:29to e-commerce and Drop Shipping in 2024
129. 4:32there are countless other examples of
130. 4:33brands that have went from 0 to 100 just
131. 4:35because they had either one or a couple
132. 4:38really good creatives guys I'm trying to
133. 4:40make this point that creatives and
134. 4:42commercials are the sole thing that make
135. 4:44you remember and buy a product no one
136. 4:46else talks about this and this is why I
137. 4:48decided to make this video because guys
138. 4:50it literally will be the make or break
139. 4:52of your e-commerce and Drop Shipping
140. 4:54brand if you guys don't focus on making
141. 4:55the best and creatives that actually
142. 4:57work you'll find yourself very hard to
143. 4:59make money with e-commerce but once you
144. 5:01start to put a little bit more Focus to
145. 5:02it a little bit more attention on making
146. 5:04the best creatives possible you will
147. 5:06make a lot more money and then
148. 5:07throughout the video I'm going to
149. 5:08explain what actually makes a good
150. 5:09creative because a lot of people have
151. 5:11the misconception that the best creative
152. 5:13out there is what they think the best
153. 5:14creative is whereas the best creative
154. 5:16out there is what the customer thinks
155. 5:18the best creative is this will all make
156. 5:20sense throughout the video but guys just
157. 5:21remember creatives are the most
158. 5:23important part of running a business in
159. 5:262024 whatever that be e-commerce or
160. 5:28anything else so it's pretty clear at
161. 5:30this point that creatives are really
162. 5:31important now the real question that
163. 5:32arises is how do you actually create one
164. 5:35section three what makes a good creative
165. 5:38it all begins on who you're targeting
166. 5:40assuming you've already selected your
167. 5:42product this is the stage where you want
168. 5:43to lock in the creative angles that you
169. 5:45want to take launching creatives without
170. 5:47a clear angle or demographic behind it
171. 5:50is like pouring diesel into a petrol car
172. 5:52yes it's fuel but sure as hell won't
173. 5:55make the engine run if you're unsure to
174. 5:57find the right kind of customer I'm
175. 5:58going to give you some details here that
176. 5:59can help you with that issue but A good
177. 6:01rule of thumb to follow guys is you want
178. 6:03to know the customer like you know the
179. 6:04back of your hand this means you know
180. 6:06things like what time they wake up what
181. 6:07they ate for lunch what job do they have
182. 6:10how old are they what race are they are
183. 6:12they introvert are they extrovert what
184. 6:14are some of their biggest insecurities
185. 6:15which is a very important one do they
186. 6:17have a spouse where do they live what do
187. 6:19they do for fun these are all things
188. 6:21that are very important and I can't
189. 6:22count the amount of times where I've met
190. 6:23another marketer another successful
191. 6:25online entrepreneur and their
192. 6:27understanding of the customer has just
193. 6:28blown me away I've truly seen guys the
194. 6:31the richest people I know in either
195. 6:33e-commerce affiliate marketing or
196. 6:35whatever it may be understand their
197. 6:37customer literally like the back of
198. 6:38their hand moral the story is you need
199. 6:40to know them extremely well some of
200. 6:42these guys including myself can talk for
201. 6:44hours about their target demo on the
202. 6:46brands that they run and the way you
203. 6:47find this information guys takes lots of
204. 6:50work not only do you have to test stuff
205. 6:52for yourself launch creatives launch
206. 6:54different ads different landing pages to
207. 6:56find out your customer over time but it
208. 6:58does require a lot of res SE before even
209. 7:00launching your first ad we talk a lot
210. 7:02about this in our big guide video that
211. 7:03I'll put somewhere here on the screen
212. 7:05nevertheless knowing your customer is
213. 7:06very important some quick ways I can
214. 7:08mention that will help you understand
215. 7:10your customer a bit better after you
216. 7:11decided what product you want to sell
217. 7:13and before you started to make creatives
218. 7:14is one going to Amazon finding top
219. 7:17listings on Amazon with that specific
220. 7:19product are products really similar to
221. 7:21that going down to the reviews and
222. 7:23questions and comments and seeing what
223. 7:24people are talking about for example
224. 7:26with a red light therapy product you
225. 7:28might see a lot of reviews and questions
226. 7:29about does this work on wrinkled skin
227. 7:32does it work for anti- wrinkling
228. 7:33anything wrinkle related now then you
229. 7:35know that you want to start advertising
230. 7:37your creatives around anti- wrinkling
231. 7:39and how it's so good for wrinkles that's
232. 7:41a really good example I've given before
233. 7:43another great example I can give you
234. 7:44guys is going over to Reddit or Facebook
235. 7:47groups any sort of form where people are
236. 7:49talking about products like the one
237. 7:50you're selling or exactly the one you
238. 7:52are selling will give you a lot of
239. 7:53insight on exactly what you guys need to
240. 7:55focus on in your creatives in terms of
241. 7:57some specific examples of find the
242. 7:59Target demographic you guys need for
243. 8:02your products you want to take a look at
244. 8:04these if you're targeting Beauty
245. 8:05insecurity and selling a product like
246. 8:07hair oil or like some sort of lash serum
247. 8:09what are the traits of your ideal
248. 8:11customer maybe this Serum is targeted
249. 8:13towards young Asian women so you want to
250. 8:15make sure your creatives and angles
251. 8:16articulate that this could mean hiring a
252. 8:19young female Asian ugc Creator to make
253. 8:21your videos so it resonates with the
254. 8:23audience there's a lot of Korean
255. 8:24skincare brands that do this that give
256. 8:26you that glass kind of look I've so
257. 8:29products like this in the past and I've
258. 8:30noticed that when you use Asian people
259. 8:32in your ads it sells more because Asian
260. 8:34people are the people that buy that
261. 8:36product but let's say you didn't even
262. 8:37have this thought in the first place and
263. 8:39when selling that product you just made
264. 8:40generic content without any sort of
265. 8:42angle or Direction behind it you're
266. 8:44going to find it really hard to find
267. 8:46results and you're probably not going to
268. 8:47make any sales example number two maybe
269. 8:49you're selling a red light therapy
270. 8:50product one of my favorite product lines
271. 8:52before you even launch your first ad you
272. 8:53want to see what other people are
273. 8:55marketing with their ads typically a
274. 8:57product like that you're sell to
275. 8:58middle-aged women women being 45 to 50
276. 9:01that are looking to look younger again
277. 9:03they want to go back to their youthful
278. 9:05days now the content that you make
279. 9:06around this product needs to Target that
280. 9:08demographic another way to do that is
281. 9:10just rip Tik toks you find online with
282. 9:12older women using the product and we're
283. 9:14going to talk about ripping later in the
284. 9:15video but just know that there's a lot
285. 9:17of ways to get content off the bat so
286. 9:19before moving on make sure you have a
287. 9:20really clear picture on who your ideal
288. 9:23customer is the best practices would be
289. 9:25taking a product that already is selling
290. 9:27online that already has momentum pivot
291. 9:29the angle to a new demographic that
292. 9:31you're confident will buy then create
293. 9:33your brand community and culture around
294. 9:36that angle really quickly guys if you
295. 9:37want more specifics on how we really do
296. 9:39e-commerce in 2024 how we're actually
297. 9:41Printing and making a lot of money
298. 9:43online with our branded drop shipping
299. 9:44stores as always don't hesitate to book
300. 9:46a call below with me and my team for now
301. 9:48let's move on to what these creatives
302. 9:50actually look like because before you
303. 9:52copy a trend you want to make sure what
304. 9:54a good and bad one looks like section
305. 9:56four examples of good and bad creatives
306. 9:59I'm we're going to play you a series of
307. 10:00three sets of two videos I want you to
308. 10:03decide which one is more appealing to
309. 10:04you left or right all right guys so
310. 10:05we're going to play the first creative
311. 10:06here I want you guys to tell me is it
312. 10:08good or bad ASMR and I'm going to tell
313. 10:11you guys what I think as well I want you
314. 10:13guys to guess in the comments though is
315. 10:14this creative good or bad put it in the
316. 10:16comments okay so I'll tell you straight
317. 10:19up guys that was the worst creative I
318. 10:22have ever seen in my life but it's good
319. 10:26that I show you that because a lot of
320. 10:27the times people are going to tell you
321. 10:28what to do but I always find it better
322. 10:29when someone tells you what not to do
323. 10:31because in life in general it's always
324. 10:33easier to avoid than attract I've always
325. 10:36said this it's always easier to avoid
326. 10:37bad things cuz when you avoid all the
327. 10:39bad things you eventually start to do
328. 10:41the right things by accident right so
329. 10:43that was a really bad creative there's a
330. 10:45lot of reasons why that creative sucked
331. 10:46but let's go over the main ones first of
332. 10:48all the product sucked in that creative
333. 10:50right that's not a type of product you
334. 10:51want to sell because it's not a shortcut
335. 10:52if you guys want more details on how to
336. 10:54find winning products click our big guy
337. 10:56video somewhere on the screen but that
338. 10:58was a horrible problem now let's say it
339. 11:00was a good product that creative just
340. 11:02did not convert the reason being is
341. 11:04because it doesn't sell the product and
342. 11:06you'll see more in the other creatives
343. 11:08when we show you guys what a good
344. 11:09creative looks like when someone is
345. 11:11talking about the product when someone
346. 11:12is telling their personal experience
347. 11:14with the product I've always said really
348. 11:16good ugc just looks like a positive
349. 11:18testimonial review people want to buy
350. 11:21from people when you're scrolling on
351. 11:22Facebook and you see ad of someone
352. 11:24talking about this new weight loss
353. 11:25supplement that they're taking and how
354. 11:26it's working and how their boyfriend now
355. 11:28is paying more attention to them blah
356. 11:30blah blah you're going to want to buy
357. 11:31that more than some ASMR video ASMR
358. 11:33videos don't really sell products that
359. 11:35there's nothing actually behind it
360. 11:37that's Sparks that impulse buy remember
361. 11:39guys when you're selling online with
362. 11:40Facebook ads Tik Tok ads whatever it may
363. 11:42be you're going off of impulse purchases
364. 11:45and why would someone impulsively buy a
365. 11:47product when there's nothing there to
366. 11:48sell them these creatives don't sell as
367. 11:51much as I hate to admit it these type of
368. 11:53videos have never worked and will never
369. 11:55work this is one of the biggest
370. 11:57misconceptions with e-commerce cuz
371. 11:58people will watch a video like this
372. 12:00they'll think oh it's great it shows the
373. 12:02product let me run it as an ad and then
374. 12:04they don't make any sales and they'll
375. 12:06just say e-commerce in Drop Shipping is
376. 12:08dead whereas it was just a video you
377. 12:10used and this is why I'm making this
378. 12:13goddamn video guys because I can't count
379. 12:15the amount of times people have came to
380. 12:17me said their product isn't working and
381. 12:19then they show me videos like this no
382. 12:21[ __ ] it isn't working because the videos
383. 12:23you're using don't actually sell the
384. 12:25product moving forward we're going to go
385. 12:27over the next creative
386. 12:29I just got back from the pool this is so
387. 12:33weird one of my friends um might be
388. 12:37coming back in town to hang out with me
389. 12:39that's a guy you know what I'm saying
390. 12:42this literally happened today while I
391. 12:44was wearing the stone a guy at the pool
392. 12:46ask my number which never happens and
393. 12:50he's very cute very very very much my
394. 12:54type and the weirdest one of all my
395. 12:58friend's grandma
396. 13:00was checking me out I'll repeat myself
397. 13:04my friend's grandma was checking me out
398. 13:07I didn't even think I look that cute
399. 13:09today but man was it a confidence
400. 13:12booster all right guys so for the people
401. 13:14that have been following me for a while
402. 13:16you guys know that corelon was actually
403. 13:17one of my ex winning products I scaled
404. 13:20this product to over a million dollars
405. 13:22in sales we actually have a YouTube
406. 13:23video about me just talking about my
407. 13:25journey with this product I'll plug it
408. 13:26on the screen here as well but this
409. 13:29product did really well for me and this
410. 13:30was actually one of the creatives that
411. 13:31we scaled to over A4 million dolls in
412. 13:34spend this creative is a banger it's one
413. 13:37of the best creatives I've ever seen now
414. 13:40I am so grateful that I can be the one
415. 13:42to show you guys a bad and a good
416. 13:43creative that actually scales right this
417. 13:46type of creative this exact creative
418. 13:47right here has made me I think we we
419. 13:49spent a quar million on it we brought
420. 13:51back around 500 to $600,000 in revenue
421. 13:54on this one ad it's crazy right and the
422. 13:57reason why this creative did so well is
423. 13:59because it is the complete polar
424. 14:01opposite of the first creative I showed
425. 14:03you look it's a positive testimonial
426. 14:06it's someone talking about their
427. 14:08experience with the product and on top
428. 14:09of that as well it's a really good
429. 14:10product to begin with she was talking
430. 14:12about her experience and yes the
431. 14:13marketing claims might have been
432. 14:15aggravated and aggressive but it still
433. 14:18made a lot of money when she was talking
434. 14:19about her experience with the product
435. 14:21the content was really unique and was
436. 14:23really authentic key word there being
437. 14:26authentic guys authentic cont content
438. 14:29works and I want you to remember that
439. 14:31authentic content works when you're
440. 14:32selling a product online when you're
441. 14:34trying to come up with content and
442. 14:35creatives for your product just remember
443. 14:36the more authentic it looks the better
444. 14:39it will print the more authentic it
445. 14:41looks the better it will print and the
446. 14:43reason for that is because people want
447. 14:45to see content that they resonate with
448. 14:47people want to see content that is
449. 14:48organic to the platform now what do I
450. 14:50mean by that I mean when you're
451. 14:51scrolling on Tik Tok and you're
452. 14:53scrolling on Facebook and you see
453. 14:54something that looks like an ad you're
454. 14:56not you're going to swipe off right
455. 14:58because why would you stay on an ad
456. 15:00you're here to be entertained not to be
457. 15:02sold when you have an ad that looks like
458. 15:04an organic video those do a lot better
459. 15:07because people don't even realize
460. 15:08they're being sold until the end and the
461. 15:10beautiful thing about all this when you
462. 15:12bring it together it works with the
463. 15:14right products when I mean by right
464. 15:15products are products that are shortcuts
465. 15:17again if you want more help with finding
466. 15:19the right products be sure to click
467. 15:20somewhere on the screen where we put in
468. 15:21the big guide video moving forward I'm
469. 15:23going to show you guys another set of
470. 15:24creatives one of them being bad and one
471. 15:26of them being good now mind you we just
472. 15:28went through the easy round easy meaning
473. 15:30is going to be really easy to identify
474. 15:31what the bad creative is and what the
475. 15:33good creative is as we move forward with
476. 15:35the second batch is going to be a bit
477. 15:36harder so let's see if you guys got it
478. 15:38this is how I used to work in my garage
479. 15:40grabbing one flashlight find it's not
480. 15:43working grabbing another then hunting
481. 15:45for a spot to set it up and you get the
482. 15:47idea it was timec consuming and I had
483. 15:50had enough this is how I fix stuff in my
484. 15:53garage now yep that's right I only need
485. 15:56to weigh that as it is 100%
486. 15:59handsfree unlike a classic flashlight it
487. 16:02has 350 lumens covering
488. 16:05230° with a 300t reach plus five
489. 16:09lighting modes including a bug repellent
490. 16:12red light no flashlight could beat this
491. 16:14not to mention the long lasting battery
492. 16:178 hours of bright light Count Me In
493. 16:20thanks tonight muddy my garage is bright
494. 16:22my neck is safe and my wife is happy
495. 16:25don't wait until you strain your neck
496. 16:27get your night buddy headlamp as a now
497. 16:31as I said as we move forward with this
498. 16:33game show style of the video it's going
499. 16:35to be harder and harder to identify what
500. 16:37the good creative is and what the bad
501. 16:39creative is however I can tell you guys
502. 16:42right now this creative that I just
503. 16:43showed you it's not horrible but it's
504. 16:45the bad creative guys this creative is a
505. 16:48bit too professional and like I just
506. 16:51mentioned before the type of content
507. 16:53that works in 2024 the type of content
508. 16:54that's going to make you a lot of money
509. 16:56is not that professional style content
510. 16:58it's going to be the content that is
511. 17:00authentic and that looks organic to the
512. 17:02platform this creative might make good
513. 17:04money on Facebook and at the end of the
514. 17:06day you want to be testing a lot of
515. 17:08creatives regardless and we'll talk
516. 17:09about this later in the video how
517. 17:10creative volume is the most important
518. 17:12part nevertheless you want to be testing
519. 17:13a lot of creatives regardless so you
520. 17:15would still test a creative like this
521. 17:17however it's not the best creative out
522. 17:20there you would want to prioritize
523. 17:21creatives that are way more authentic
524. 17:23and don't have this overly edited vibe
525. 17:26to it don't get me wrong I could see
526. 17:27this creative doing well on Facebook but
527. 17:29I'm going to have to give it the bad
528. 17:31creative in this set let's move on to
529. 17:33the next creative here women are
530. 17:34ditching eyelash extensions for this
531. 17:37lushful lash serum makes your eyelashes
532. 17:38grow in only 4 weeks you basically swipe
533. 17:41the serum over your lashes every night
534. 17:43before going to bed and that's it after
535. 17:453 to 4 weeks you'll start seeing your
536. 17:46eyelashes growing back stronger and
537. 17:48longer now people ask me all the time if
538. 17:50I have fake eyelashes the best part is
539. 17:52that it's also on sale for 70% off today
540. 17:54but it's a limited deal you have to try
541. 17:56it out for yourself
542. 18:01now this is the second creative in the
543. 18:03medium batch so what I will say is this
544. 18:06this creative is still a bit more
545. 18:08professional than I would prefer I like
546. 18:10my creatives to be less professional
547. 18:11just like the Carnelian example I gave
548. 18:13you guys before but this is the winner
549. 18:16in the batch this is the good creative
550. 18:17in the batch and the reason being is it
551. 18:19is definitely less edited and more
552. 18:21authentic than the first creative I
553. 18:22showed you now one part of this creative
554. 18:24that really makes it sell well is the
555. 18:26before and after now before and afters
556. 18:29sell this I I want you guys to remember
557. 18:31that if you're ever selling a product
558. 18:32that's Fashion Beauty weight loss
559. 18:34whatever it could be always make sure to
560. 18:36put a before and after in your creative
561. 18:38because it's going to amplify how good
562. 18:40that creative actually performs before
563. 18:42and afters are huge guys and if you're
564. 18:44missing out on adding before and afters
565. 18:46in your creative you could be missing
566. 18:47out on making a lot of money with Ecom
567. 18:49it is genuinely a make or break so the
568. 18:51reason why this creative has won in the
569. 18:53medium round of this game show is
570. 18:55because it has a before and after moving
571. 18:57forward here to the hard level now guys
572. 19:00I don't expect anybody watching this
573. 19:01video to be able to tell what the good
574. 19:03and bad creative is but as always let's
575. 19:06get into it if you've ever wondered how
576. 19:08gymnasts get their bikini lines shaved
577. 19:09so smooth and bump free I'm going to
578. 19:11teach you I'm a former teen Canada
579. 19:13gymnast and I would have to shave every
580. 19:15other day because as you can see I have
581. 19:17very dark hair and fair skin this ended
582. 19:19up causing a lot of irritation on my
583. 19:21bikini line and now my bikini line Looks
584. 19:23like this so I'm going to teach you my
585. 19:25shaving tips and my shaving routine to
586. 19:27prevent razor bumps and inro hairs and
587. 19:29to get the smoothest closest shave first
588. 19:31get the jodal safety edge razor
589. 19:33multi-blade plastic razors never give a
590. 19:35perfectly close shave and they increase
591. 19:37your risk for cuts and razor bumps but
592. 19:39this razer's single blade literally
593. 19:41gives the closest shave ever and the
594. 19:43safety edge technology Mak sure there's
595. 19:45a 0% chance that you'll get razor bumps
596. 19:47or Cuts they had a 30-day satisfaction
597. 19:50guarantee so go try yours now for free
598. 19:52now this creative right here I want you
599. 19:53guys to put in the comments is this a
600. 19:55winner or a loser put it in the comments
601. 19:56right now I want to hear and whoever
602. 19:58guesses is right we're actually going to
603. 19:59we're actually looking for someone as a
604. 20:01sign not guys we're looking someone for
605. 20:02our next video to actually build a store
606. 20:04with so the people who are commenting on
607. 20:06our videos when I say comment you will
608. 20:08automatically be entered in that
609. 20:09giveaway so let's see if you guys win
610. 20:10but like I was saying this creative is
611. 20:13actually the good one it's the winner
612. 20:15and there's a lot of things behind this
613. 20:16creative that actually makes it a really
614. 20:18good creative I'm going to explain to
615. 20:19you guys why we picked this one as the
616. 20:21winner first things first it's authentic
617. 20:23like I said earlier and I think you guys
618. 20:24get the point by now authentic content
619. 20:27Works authentic content prints and the
620. 20:29thing is with this specific creative
621. 20:31even though it was a little bit more
622. 20:32professional and she was doing the whole
623. 20:34green screen thing it was very authentic
624. 20:35but she talked about her own personal
625. 20:37experience with the product on top of
626. 20:39that as well it was a very good product
627. 20:41so it was very easy for her to sell it
628. 20:42she had a lot of real life examples as
629. 20:44well of her actually using the product
630. 20:45so the b-roll throughout the creative of
631. 20:47her actually using it on her leg using
632. 20:49it on a balloon these type of things
633. 20:51people love to see and it actually helps
634. 20:53to push the sale now as always I prefer
635. 20:55more authentic style of content more
636. 20:57organic style content the carelian
637. 20:59creative will be at the top for me but
638. 21:01this creative is still a really strong
639. 21:03creative getting to the next one here
640. 21:05guys look at this headline USA Today
641. 21:07ticktockers are zapping their skin with
642. 21:09red light dermatologists say they are on
643. 21:11to something this headline according to
644. 21:13dermatologist LED light therapy can
645. 21:16transform your skin so I'm going to let
646. 21:19you in on a little secret on the easiest
647. 21:20way to get into this trend which will be
648. 21:22sticking around solo wave 4- in-one
649. 21:25technology tool with four Awards this
650. 21:27year and Counting for the incredible
651. 21:29results that people see so fast and by
652. 21:32the way we back ourselves if you don't
653. 21:34see a change in 30 days or less we'll
654. 21:37give you a refund that's how much we
655. 21:39believe in our tool these headlines
656. 21:41don't lie listen to your dermatologist
657. 21:44it's Redlight therapy time so guys while
658. 21:46this is not a horrible creative and this
659. 21:48is something that I would still
660. 21:49definitely test when I'm testing
661. 21:51products and just testing creatives in
662. 21:52general it is not as good as the last
663. 21:55creative I showed you and the big reason
664. 21:57behind that is because a couple things
665. 21:59one she said we we is the big no no when
666. 22:03it comes to creatives you do not want
667. 22:04your creators to say we because remember
668. 22:06people don't want to feel like they're
669. 22:08being sold and when you say the word we
670. 22:10like hey we give you a guarantee we give
671. 22:12you offer they feel like oh this is just
672. 22:14an ad whereas if it's someone talking
673. 22:15about like I bought this and this is my
674. 22:17experience with it the brand is cool
675. 22:18blah blah blah that's way more authentic
676. 22:20and people really feel like it's
677. 22:21authentic testimonial to the product now
678. 22:25while like I said earlier I would still
679. 22:27test this creative and I would test all
680. 22:29these creatives except the ASMR one I
681. 22:30would test all these creatives because
682. 22:32at the end of the day creative volume is
683. 22:33the most important thing I would still
684. 22:35hope that the right ones do end up
685. 22:37scaling the ones that I showed you guys
686. 22:39as the winners in this game show I hope
687. 22:41that interactive thing was a little
688. 22:42helpful for a lot of you guys because I
689. 22:43know no one else has actually came up
690. 22:45here on YouTube or any of these other
691. 22:46online platforms and showed you guys a
692. 22:48bad and good creative side to side and I
693. 22:51wish when I started my e-commerce
694. 22:52Journey someone did that for me so I'm
695. 22:54really grateful I could be that person
696. 22:55for you the trend of being able to spot
697. 22:58good and bad creatives are going to be
698. 23:00very crucial later on in this video as a
699. 23:02huge part of being able to get ads up is
700. 23:05actually being able to rip ads online
701. 23:07tweak it and improve it and then run it
702. 23:09as your own ad we'll get into this
703. 23:10section shortly here but now let's get
704. 23:11into the basics of running your own
705. 23:13creatives section five how to run your
706. 23:15creatives now with all the previous
707. 23:18chapters established let's get into the
708. 23:19specifics of running your own creative
709. 23:21now we need to find a way to be able to
710. 23:23test products test angles and creatives
711. 23:26without wasting loads and loads of time
712. 23:29and especially without wasting loads and
713. 23:31loads of money to Target creatives and
714. 23:33angles on the market please don't waste
715. 23:35your time targeting on the adset level
716. 23:38of your campaigns this stuff is outdated
717. 23:40guys in 2024 the algorithm works like
718. 23:43this you target people through your
719. 23:45creatives if you want to Target fat
720. 23:46people you'll have fat people in your
721. 23:48creatives if you want to Target black
722. 23:50people you'll have black people in your
723. 23:51creatives that's just how it works guys
724. 23:53but instead of making your own content
725. 23:56instead of hiring actors paid ug C
726. 23:58creators meaning user generated content
727. 24:00creators to make the content for you
728. 24:02there's another cheeky way you can go
729. 24:04about getting your own content when
730. 24:05starting out we can actually do
731. 24:07something extremely convenient a method
732. 24:09so good that you would actually be self
733. 24:11sabotaging if you didn't do it off the
734. 24:13bat although some do say it's unethical
735. 24:15and I will warn you it is a bit
736. 24:17unethical now I have to stress this is
737. 24:19primarily for testing purposes only and
738. 24:22it by no means is a long-term strategy
739. 24:25to running and scaling a real e-commerce
740. 24:28business but it is amazing for
741. 24:30identifying what a good creative is and
742. 24:32what isn't when starting out your
743. 24:34e-commerce and Drop Shipping business
744. 24:36now this is what we call ripping content
745. 24:38now guys this isn't outright just
746. 24:40stealing a video launching it as our own
747. 24:42there's a lot more that goes into it
748. 24:44this is far too basic and would
749. 24:46immediately just get flagged and banned
750. 24:48instead we will take existing organic
751. 24:50content remove and edit certain parts of
752. 24:52the video maybe like adding a custom CTA
753. 24:54to it uh call to action at the end or
754. 24:56adding a specific hook to to the video
755. 24:58or even enhancing the video for the
756. 25:00angle that we want to push to our
757. 25:02customer and then we use it for our ad
758. 25:04creative now like I said earlier guys
759. 25:06this is solely for testing purposes and
760. 25:09the limits are honestly through the roof
761. 25:12when it comes to ripping content I know
762. 25:14guys out there that have ripped videos
763. 25:15and spent over 50k a day with them on
764. 25:18Facebook I mean at the end of the day
765. 25:20ripped content does scale and especially
766. 25:22if the video is already viral it already
767. 25:24has some organic traction and no one is
768. 25:26running it as an ad and you really rip
769. 25:28it and run it on your own a lot of the
770. 25:30times that video is going to do well and
771. 25:32it's proven to work a lot of people do
772. 25:34get caught in the Rut of just launching
773. 25:36ripped content and never getting content
774. 25:38of their own and that's why they never
775. 25:39see Monumental success with e-commerce
776. 25:42but don't get me wrong you can make a
777. 25:43lot of money with ripped content no one
778. 25:45has really gone on front of the camera
779. 25:47and talked about like the ethical part
780. 25:48of riting and like how to do it properly
781. 25:50and a lot of other stuff behind that
782. 25:52because it is a taboo subject and a lot
783. 25:54of people don't want to get into it but
784. 25:56I'm here to give you guys the unfiltered
785. 25:57truth the reason why I started my
786. 25:59personal brand was to be the bridge
787. 26:01between what actual Ecom is what the
788. 26:03actual killers and whales are doing and
789. 26:05showing you guys the real Untold Truth
790. 26:07of the industry and a big part of that
791. 26:09is when testing products you want to rip
792. 26:11content and you can make a lot of money
793. 26:13doing it as well to do this you can find
794. 26:14a lot of untapped content on Tik Tok
795. 26:17Facebook Instagram YouTube shorts Etc I
796. 26:20honestly find most of it on Tik Tok and
797. 26:22you can save the videos without a
798. 26:23watermark using a platform like
799. 26:24ticks.com and then you can import the
800. 26:27videos into edit platform like cap cut
801. 26:29and add whatever you need to it whatever
802. 26:31that be branding text to it a custom CTA
803. 26:34a new hook whatever you want to add to
804. 26:36it you could easily just do that in cap
805. 26:38cut it can all be done on your phone
806. 26:39guys I've made creatives that have spent
807. 26:41over half a million dollars literally on
808. 26:43my phone on cap cut but guys before you
809. 26:45start ripping content it is vital you
810. 26:47understand the winning structure of a
811. 26:49creative the most important part being
812. 26:51the hook at the entry point of the
813. 26:53creative that actually stops the scroll
814. 26:55and grabs attention now for this it's
815. 26:57best to just bash out and be aggressive
816. 26:59aggressive claim is one of the best
817. 27:01things you can have in your hook don't
818. 27:03worry if you over exaggerate because at
819. 27:05this point we just need to put your foot
820. 27:07in the door to get the customer to stop
821. 27:09their scroll a lot of the times you're
822. 27:10competing with other guys who don't care
823. 27:12how aggressive their hooks are so if you
824. 27:14want to play The Almighty safe route and
825. 27:16make your hook as less agress as a
826. 27:18possible what's going to happen is
827. 27:19you're going to get out bided and
828. 27:21outperformed by guys like Mew who just
829. 27:22don't care and they're going to make
830. 27:23their hook super aggressive so don't
831. 27:25play by the rules make your hook as
832. 27:27aggressive as possible a lot of good
833. 27:29examples of this are going to be stuff
834. 27:31that actually Sparks emotion for example
835. 27:33not too long ago we were selling a
836. 27:35product that helps shave down there if
837. 27:37you know what I mean and we needed to
838. 27:39come up with really good hooks for this
839. 27:40product so idea we had was we took a
840. 27:43random video a random Tik Tok of someone
841. 27:45crying online we took like 2 to 3
842. 27:47seconds of that video and we plugged it
843. 27:50as the hook to a normal creative and on
844. 27:53the text that said something along the
845. 27:54lines like um life is so hard when blah
846. 27:57blah blah and just the person like
847. 27:59sobbing right it was really aggressive
848. 28:01and it was really to the point and boom
849. 28:03the creative just played after that and
850. 28:04the creative did really well there's a
851. 28:06lot of other examples to where we took
852. 28:08uh products like weight loss products
853. 28:09and we took a hook of someone just
854. 28:10squeezing up their shirt having a bunch
855. 28:12of sweat come out and we use that as a
856. 28:14hook to our video or there's other times
857. 28:16when we're using specific Styles like Ai
858. 28:19creatives and we have ai images of
859. 28:21someone like crying or whatever it may
860. 28:23be something just aggressive that Sparks
861. 28:25em motion that actually gets them to
862. 28:27stop the scroll Ro by using genuine
863. 28:29customer reviews of the product whatever
864. 28:31if we ripped it or not it doesn't matter
865. 28:33that's going to establish trust in the
866. 28:34customer that's going to push them to
867. 28:36buy the product if you can actually
868. 28:38further back this up with before and
869. 28:40afters like we talked about in the
870. 28:41beginning of the video that's going to
871. 28:42amplify the emotional fact that the
872. 28:44creative gives off and it's going to
873. 28:46really help you guys make a lot of money
874. 28:47with Ecom last part of the video being
875. 28:49the CTA you might hear me say this in
876. 28:51the beginning of the video but CTA
877. 28:53stands for call to action this is
878. 28:54actually a very small part of the video
879. 28:56a lot of the times it's just the
880. 28:58extension of the body of the creative
881. 29:00ctas are super important because they
882. 29:02actually push the customer to buy the
883. 29:03product however it's a double-end sword
884. 29:05you don't want a super aggressive CTA
885. 29:08because it's going to make the customer
886. 29:09feel like they're being sold and guys
887. 29:11remember when people feel like they're
888. 29:12being sold to they don't want to buy
889. 29:14they have to organically come to the
890. 29:16conclusion themselves it has to be
891. 29:18natural right so when it comes to the
892. 29:20creatives that are like CTA screens is
893. 29:22what we call them when the whole screen
894. 29:23kind of turns white and it says like
895. 29:25shop now website blah blah blah you you
896. 29:28to refrain from using that style of
897. 29:29content because it makes people feel
898. 29:31like they're being sold to on the other
899. 29:33side all you guys need to do is just
900. 29:34have a small line of text somewhere at
901. 29:37the end of the creative that says buy
902. 29:38one at 50% off or um Sumer sale ending
903. 29:41today or whatever your offer may be it
904. 29:43needs to be small and subtly articulated
905. 29:45at the end of your creative guys
906. 29:47remember subtly articulated that's how
907. 29:49you want to sell your product now when
908. 29:50you run your own creatives I want you
909. 29:51guys to follow these following rules for
910. 29:54each product you test you want to test
911. 29:56at least 15 to 25 five creatives per
912. 29:59product I'm going to repeat that cuz
913. 30:00it's very important you want to test 15
914. 30:03to 25 creatives per product test each
915. 30:06day you're going to run a total of five
916. 30:08creatives guys testing is Progressive
917. 30:10you're not going to launch all the
918. 30:11creatives right off the bat you're going
919. 30:13to slowly launch Five at a time for
920. 30:15example on day one you launch five day
921. 30:17two you launch another five day three
922. 30:19comes around maybe the original five you
923. 30:20launch is doing really bad so you'll cut
924. 30:22that campaign then you'll launch the
925. 30:24other five it's always better to
926. 30:26progressively test your products five a
927. 30:27day for 3 to 5 days rather than just
928. 30:29throwing it all on ads manager on day
929. 30:31one you want to make a habit to change
930. 30:34up the angle on every batch of five
931. 30:36meaning that the first batch of five for
932. 30:38the red light therapy product for
933. 30:39example might be for anti- wrinkle and
934. 30:41the next batch of five will be tailored
935. 30:42more towards like black skin and black
936. 30:44skin creators and the next batch of five
937. 30:46might be tailored towards more Asian
938. 30:47people and the next batch of five might
939. 30:49be tailored towards something completely
940. 30:51different it's really important you guys
941. 30:52break up your batches so they're a bit
942. 30:54different from each other so you can
943. 30:55spread as wide as possible nevertheless
944. 30:57as you're testing creatives don't
945. 30:59hesitate to launch variations cuz guys
946. 31:01remember it's high creative output is
947. 31:03key 25 creatives is a decent amount of
948. 31:05creatives so some of the creatives might
949. 31:06be similar to each other there might be
950. 31:08variations what separates A variation
951. 31:10and a completely new creative is solely
952. 31:12that A variation is only one small
953. 31:15change from the original creative for
954. 31:17example if I have one original creative
955. 31:19and I changed the hook five different
956. 31:21times those are five variations of
957. 31:23creative one the original creative so
958. 31:24don't hesitate to launch more variations
959. 31:26as you're testing your product
960. 31:28especially if the creative itself has
961. 31:29shown some promise now that is some
962. 31:31serious sauce for you guys who've made
963. 31:33it this far and this should really clear
964. 31:35up a lot of misconceptions you guys have
965. 31:37about the testing phase when running
966. 31:38your product because at the end of the
967. 31:40day I've consumed like all the e-com and
968. 31:42Drop Shipping content out there and I
969. 31:44see time and time again misconceptions
970. 31:46being pushed through guus who actually
971. 31:48don't do the [ __ ] business model and
972. 31:51the thing is I made my personal brand
973. 31:53just to show you guys the real truth
974. 31:55behind what actually Ecom is and what
975. 31:57you actually need to be doing in the
976. 31:59space so I hope that last section we
977. 32:01just had cleared up a lot of
978. 32:02misconception for you guys section six
979. 32:04type of creative Styles in this section
980. 32:07guys we're going to be unreeling some of
981. 32:08the biggest kept secrets in the Ecom
982. 32:11space there are countless different
983. 32:12types of creative Styles when it comes
984. 32:13to running your own Ecom and Drop
985. 32:15Shipping Store online as time goes on we
986. 32:17find more Styles pop up left and right
987. 32:19here are the top styles that we're using
988. 32:21right now for our brands that by the way
989. 32:23do over $50 to $60,000 a day in sales
990. 32:26the first style which is the most common
991. 32:27is what we call Standalone Standalone is
992. 32:29just someone talking about the product
993. 32:31similar to the style that I showed you
994. 32:33guys earlier in the examples nothing too
995. 32:35crazy somewhat of like authentic
996. 32:37customer review Style with someone who
997. 32:38just talking about the product to
998. 32:40emulate the style all you guys need to
999. 32:41do is just rip something online or get a
1000. 32:43ugc Creator to talk about your product
1001. 32:45style two is what we call compilations
1002. 32:47now this is where things get a bit
1003. 32:48interesting now this is when you take
1004. 32:50multiple Standalone videos either
1005. 32:51multiple Standalone or ripped videos and
1006. 32:54you compile them together to make a
1007. 32:56compilation video is pretty
1008. 32:57self-explaining to you'll take what we
1009. 32:58call the hot point of each creative and
1010. 33:00combine them into a compilation video
1011. 33:02for example if you're selling like a
1012. 33:04gifting product something that someone
1013. 33:05will give to someone else on like
1014. 33:06Christmas or Mother's Day whatever it
1015. 33:08may be it'll take the hot point of the
1016. 33:09creative which is the most replayed part
1017. 33:11which for gifting is always when the
1018. 33:13person receives a gift and like that
1019. 33:14initial reaction and you'll put that
1020. 33:17gifting part like that part where they
1021. 33:19receive the product back to back on a
1022. 33:21maybe like a 35 to 1 minute compilation
1023. 33:24video now with these type of videos they
1024. 33:26only do well for certain products
1025. 33:27typically when it's a reaction based
1026. 33:29product like gifting for example these
1027. 33:31type of creatives really do work well
1028. 33:33and if you can get one of them to work
1029. 33:34you can get a hundred of them to work
1030. 33:36because it's just a matter of making a
1031. 33:38lot of variations of what is already
1032. 33:40working now here's my favorite one that
1033. 33:42we've been scaling a lot recently and we
1034. 33:44talk a lot about this in our private
1035. 33:45Community if you guys want to join our
1036. 33:47private Community just book a call with
1037. 33:48me and my team below so we can qualify
1038. 33:50you but this style is called AI style
1039. 33:53now if you really want to push it guys
1040. 33:54instead of just ripping content you can
1041. 33:56actually custom make content Within
1042. 33:57minutes with AI tools we use tools like
1043. 34:0011 laabs mid Journey AIC creators.com we
1044. 34:04use all these different websites to
1045. 34:05create AI creatives that essentially
1046. 34:07look like real creatives you can use
1047. 34:09tools like mid Journey make images
1048. 34:11around your product and make a script
1049. 34:13that you use with 11 labs and bring them
1050. 34:15both together with cap cut this is
1051. 34:16something that we've been experimenting
1052. 34:18with a lot this style of creative really
1053. 34:20does well and when it comes to scripting
1054. 34:21guys especially when it comes to AI
1055. 34:23creatives if you're confused on what
1056. 34:25exactly to include in your scripts what
1057. 34:26to talk about when you're selling your
1058. 34:28product just remember what we talked
1059. 34:29about earlier you can go to Amazon you
1060. 34:31can go to Reddit you can go to Facebook
1061. 34:33groups that are surrounding people
1062. 34:34buying your product or your product
1063. 34:35itself and find specific angle specific
1064. 34:38things people are talking about remember
1065. 34:40guys most of the people are buying for
1066. 34:41the same reason and if you could find
1067. 34:43out what those core reasons are it's
1068. 34:44going to be a lot easier to make these
1069. 34:46creatives and a lot easier to actually
1070. 34:47get sales with your e-commerce brand in
1071. 34:492024 section seven using ugc to automate
1072. 34:52your creatives so you know how to run
1073. 34:54your ads you have the creative Styles
1074. 34:56down to a t now now you need to know how
1075. 34:58to automate this process cuz if you
1076. 35:00don't you're going to be stuck working
1077. 35:01in your business always finding new
1078. 35:03angles always finding new things and
1079. 35:04you'll never be able to step away and
1080. 35:06make money on the go instead of working
1081. 35:08in the business you rather work on the
1082. 35:10business and add systems so it scales
1083. 35:12further we've mentioned this term a lot
1084. 35:14earlier but let's Deep dive in it what
1085. 35:16is ugc and why is it important ugc
1086. 35:19stands for user generated content like I
1087. 35:21said earlier and it's really simple all
1088. 35:22it is is just a custom content a custom
1089. 35:24video that a creator has made for you
1090. 35:26that you can use for your ads now to
1091. 35:28start off you can make these videos
1092. 35:30yourself if you really want to but to be
1093. 35:31honest it mostly won't work because
1094. 35:33you're not the target demo of the person
1095. 35:35buying the product you selling example
1096. 35:37if you're a guy trying to sell a woman's
1097. 35:39product which in these cases if you
1098. 35:40really want you can get friends and
1099. 35:41family to help you with the videos but
1100. 35:43to be honest there are countless people
1101. 35:44out there that would make the video for
1102. 35:46you and a more professional matter some
1103. 35:49top places to find UTC creators can
1104. 35:50range from Tik to Creator Marketplace
1105. 35:52Billow which I have no affiliation with
1106. 35:54I'm just telling you guys what we use
1107. 35:56and lastly Twitter T now I won't go too
1108. 35:58in depth on this because we have a lot
1109. 36:00of other content that we talks about
1110. 36:01this Twitter ugc strategy and we talk a
1111. 36:04lot about it in our in our Circle
1112. 36:05program however Twitter is a great place
1113. 36:08to find ugc creators you simply just
1114. 36:09need to make a new Twitter account
1115. 36:11whatever that be similar to your current
1116. 36:13account or something that says like ugc
1117. 36:14Scout whatever it may be and you make
1118. 36:16tweets looking for # ugc creators you'll
1119. 36:19get tons of replies and DMS because ugc
1120. 36:22creators are always on Twitter looking
1121. 36:23for new work you can use some sort of
1122. 36:25script like Hey we're looking for ugc
1123. 36:27creators for X brand and we're looking
1124. 36:29for long-term commitment creators guys
1125. 36:31remember you want to think as a ugc
1126. 36:33Creator right so if you're a ugc Creator
1127. 36:34you're not just going to work with
1128. 36:35anybody and everybody you want to work
1129. 36:37with the brands that are giving you the
1130. 36:38long-term contracts the brands that are
1131. 36:40showing you long-term commitment so as a
1132. 36:42brand you want to kind of tease them a
1133. 36:44little bit kind of tell them like hey we
1134. 36:46can do longterm it's going to be great
1135. 36:47blah blah blah that type of stuff really
1136. 36:49does help when getting content so when
1137. 36:51you are negotiating with these creators
1138. 36:53on Twitter make sure to show the
1139. 36:55longterm a little bit more than you
1140. 36:56would otherwise now there's a lot of
1141. 36:57other ways to get free ugc and there's
1142. 36:59always new ways coming up that we talk
1143. 37:00about in our Inner Circle as always guys
1144. 37:02if you want these strategies on how
1145. 37:03we're getting free ugc how we're
1146. 37:05utilizing Twitter what we're doing on
1147. 37:07the back end to get all this content
1148. 37:09click the link below and schedule call
1149. 37:10with me and my team nevertheless
1150. 37:11implementing all the steps that I went
1151. 37:13about in this video when it comes to
1152. 37:14getting ugc are is extremely helpful to
1153. 37:17getting your foot in the door and
1154. 37:18getting your own custom content to come
1155. 37:20in cuz guys remember if you want to
1156. 37:21build a real e-commerce brand a brand
1157. 37:23that can be sold for Millions down the
1158. 37:25line remember you need to have your own
1159. 37:28custom content it is so important
1160. 37:30section eight how to scale your
1161. 37:31creatives so your understanding of ads
1162. 37:33are looking pretty good now we've gone
1163. 37:35over what makes a good ad to the
1164. 37:37different creative Styles and eventually
1165. 37:38how to get your own custom content well
1166. 37:40what are the next steps to take this
1167. 37:42thing further well there are a few
1168. 37:44things that can be done one hiring a
1169. 37:46creative strategist now this is a pretty
1170. 37:48serious one of the top positions in any
1171. 37:51eCommerce or Drop Shipping Company a
1172. 37:53creative strategist can really make or
1173. 37:55break a e-commerce brand when it comes
1174. 37:56to a creative strateg these are people
1175. 37:58that are going to help automate the
1176. 37:59process of finding creators working with
1177. 38:02different creators and overall just all
1178. 38:04Creator relationship management they're
1179. 38:06going to be helping with Concepts
1180. 38:07helping find new Concepts and valid
1181. 38:10existing winning Concepts they're going
1182. 38:11to be working with your editors and
1183. 38:13helping build out new creatives cuz
1184. 38:15remember every day you going to be
1185. 38:16testing a lot of creatives guys per day
1186. 38:19per brand that we run we test anywhere
1187. 38:21between 15 to 30 creatives we have a lot
1188. 38:23of creative strategists we have a lot of
1189. 38:25editors our creative team is really big
1190. 38:27nevertheless the first hire you guys
1191. 38:29want to make on your creative side is
1192. 38:30going to be an editor you can easily
1193. 38:32find an editor on upwork or Fiverr or
1194. 38:35onlinejobs.ph ideally this is someone
1195. 38:37who's like a VA maybe someone from the
1196. 38:39Philippines or any other place in the
1197. 38:41world these are people that necessarily
1198. 38:43might not know exactly what makes a good
1199. 38:45and bad creative but it's your job to
1200. 38:47work alongside them and tell them what
1201. 38:49to do you want to get in the habit of
1202. 38:51delegating and giving off tasks to these
1203. 38:53editors and these creative strategists
1204. 38:55because it's going to be really
1205. 38:56important when you sell the business
1206. 38:57business to actually have a team that
1207. 38:58runs the business section n the next
1208. 39:01steps for your e-commerce business so
1209. 39:03now we're getting to the end of this
1210. 39:04guide and it's time that you start to
1211. 39:06think about how you can actually
1212. 39:07implement the things that you learn
1213. 39:09today in your e-commerce and Drop
1214. 39:10Shipping brand because what good is
1215. 39:12knowledge when it's not implemented into
1216. 39:14actual action for example if you're a
1217. 39:16complete beginner and you haven't even
1218. 39:17tested your first product a lot of this
1219. 39:19stuff might be overwhelming to you but
1220. 39:20just remember the key components of this
1221. 39:22video for complete beginners is
1222. 39:24understanding what the good creative
1223. 39:25looks like and then also High creative
1224. 39:27output guys remember you want to test 30
1225. 39:29creatives per product it's no joke the
1226. 39:31people that maybe are testing a couple
1227. 39:33products maybe making a couple hundred a
1228. 39:34month guys you want to remember it's
1229. 39:36really important to have high creative
1230. 39:38output even when you're seeing some
1231. 39:39success cuz the more creatives you
1232. 39:41launch the better and you want to start
1233. 39:42hiring out editors to the people making
1234. 39:44a couple thousand doar a month guys get
1235. 39:46yourself a creative strategist and keep
1236. 39:48pumping out more creatives and remember
1237. 39:49the more authentic your creatives are
1238. 39:51the better they will perform so if you
1239. 39:53have some budget get some of that custom
1240. 39:54ugc and get some custom content coming
1241. 39:56in and the people making tens and
1242. 39:58thousands a month with Ecom and Drop
1243. 40:00Shipping guys to you you guys need to
1244. 40:02focus on high output of new creative
1245. 40:05Styles if you can Pioneer a new creative
1246. 40:07style like the AI Style with your brand
1247. 40:09with your store you'll find it easier to
1248. 40:11scale than if you're just doing the same
1249. 40:12Styles as everyone else and remember you
1250. 40:14want to create a strategist as well as
1251. 40:16always guys if you want a more General
1252. 40:17look into e-commerce maybe more beginner
1253. 40:19help be sure to check out our big guide
1254. 40:21video up here as always I appreciate you
1255. 40:23guys watching this video it'll mean the
1256. 40:25world to me if you can like comment and
1257. 40:27subscribe subcribe and I'll see you guys
1258. 40:28in the next one peace out