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5 Things Guests Notice Immediately About Your Home — Transcript

by The Masculine Home · 3,460 words · 571 segments · language en · Watch on YouTube

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  1. 0:00A lot of homeowners think that guests
  2. 0:01notice the same things they do. The
  3. 0:03paint color they debated, the sofa and
  4. 0:05artwork they meticulously paired, the
  5. 0:08kitchen renovation and the expensive
  6. 0:09coffee table they spent weeks deciding
  7. 0:12on. Yes, people notice those things,
  8. 0:14just not in the way that most homeowners
  9. 0:16imagine. When someone visits your home
  10. 0:18for the first time, their brain isn't
  11. 0:20walking through the house making a
  12. 0:21checklist of furniture. It's answering a
  13. 0:24series of questions. Are they actively
  14. 0:26running the questions through their head
  15. 0:28over and over like it's a calculus
  16. 0:30problem? No, but they do exist.
  17. 0:32Questions like, what kind of place is
  18. 0:34this? Do I feel comfortable here? How
  19. 0:37does this home work? How am I supposed
  20. 0:38to behave? And who lives here? Each
  21. 0:42answer sets a foundation for the next.
  22. 0:44By the time your guests are heading
  23. 0:45home, they aren't evaluating your house
  24. 0:47anymore. They're carrying away an
  25. 0:49impression of the person who lives
  26. 0:51there. And that process begins the
  27. 0:53moment they step out of their car and
  28. 0:55take the first glance of your home. My
  29. 0:57name is Chaudry and today we're
  30. 0:59exploring five impressions every home
  31. 1:01creates and why it's so important to be
  32. 1:03aware of them. If you're a returning
  33. 1:05subscriber, hit the thumbs up. If you're
  34. 1:07new here, hopefully by the end of this
  35. 1:09video, you'll be a subscriber. Remember
  36. 1:11that if you would like our help in
  37. 1:13designing your room, you can have that
  38. 1:15help by clicking the link in the
  39. 1:16description below.
  40. 1:18What makes interior design so compelling
  41. 1:21isn't just the arrangement of an
  42. 1:23attractive room. It's your ability to
  43. 1:25shape an experience for yourself as well
  44. 1:28as visitors. It doesn't have to be grand
  45. 1:30and theatrical, but it shows that you
  46. 1:31gave more thought to the ordinary
  47. 1:33motions. Like the pause before someone
  48. 1:36rings the doorbell or the feeling of
  49. 1:38stepping inside. A realization that your
  50. 1:40home somehow feels different from the
  51. 1:42others they've visited. Your guests will
  52. 1:44leave saying, "I don't know what it was,
  53. 1:46but that house felt great."
  54. 1:48The first impression isn't formed in the
  55. 1:50living room or the foyer. Every guest
  56. 1:52begins forming an opinion by unknowingly
  57. 1:54asking a simple question. What should I
  58. 1:57expect? Long before they evaluate your
  59. 2:00interior choices, their brain is already
  60. 2:02building expectations regarding the home
  61. 2:05they're about to enter. We'll call this
  62. 2:07the threshold impression. It's the
  63. 2:09transition between public space and
  64. 2:11private space. The moment someone stops
  65. 2:13being an observer and becomes a guest.
  66. 2:16Our brains are constantly trying to
  67. 2:18anticipate what comes next. It's one of
  68. 2:20the ways we navigate through life and
  69. 2:23the world as a whole. In his work on
  70. 2:25environmental perception, psychologist
  71. 2:28Roger Ulrich argues that our emotional
  72. 2:31appraisal of a place occurs before
  73. 2:33deliberate reasoning. He writes,
  74. 2:35"Affective responses to environments
  75. 2:37occur rapidly, automatically, and often
  76. 2:40before conscious recognition." Rather
  77. 2:43than waiting until we have every piece
  78. 2:44of information, we start making
  79. 2:46predictions from whatever evidence is
  80. 2:48immediately available. This means the
  81. 2:50walkway, the landscaping, and the
  82. 2:52lighting. The condition of the exterior,
  83. 2:55especially the entrance itself, all of
  84. 2:57it begins shaping what someone expects
  85. 3:00the rest of the home to feel like. At
  86. 3:02this point, your guest isn't deciding
  87. 3:03whether your house is impressive. They
  88. 3:05don't have enough information yet.
  89. 3:07They're answering simpler questions. Was
  90. 3:09thought put behind this place? Does it
  91. 3:11feel cared for? Is it welcoming? Those
  92. 3:14first expectations set a standard and
  93. 3:16become the lens through which everything
  94. 3:18else is interpreted. Imagine someone
  95. 3:20spends months watching documentaries
  96. 3:22about shark attacks. By the time they're
  97. 3:24done filling their mind with terror and
  98. 3:26altering their impression of the ocean,
  99. 3:28getting them into the water is going to
  100. 3:30be like extracting a hippo's tooth with
  101. 3:32tweezers. The ocean hasn't changed.
  102. 3:35Other people are still enjoying the
  103. 3:36water, but their expectation of the
  104. 3:39worst is locked in. It's a powerful
  105. 3:41mental feature and environments like
  106. 3:44homes are obviously subject to it. The
  107. 3:46threshold impression shapes what someone
  108. 3:48expects to experience next. The front
  109. 3:51door is a large part of that initial
  110. 3:53stage because people interact with it,
  111. 3:55reaching for the handle, the feeling of
  112. 3:57its weight, hearing the latch engage.
  113. 4:00Exceptional homes almost always invest a
  114. 4:03disproportionate amount of thought into
  115. 4:05the front door. It's usually made of
  116. 4:06solid, quality material paired with
  117. 4:09well-designed hardware. It creates
  118. 4:11what's called perceived solidity. For
  119. 4:14centuries, the front door represented
  120. 4:15the prosperity and craftsmanship of the
  121. 4:18household. Wealthy homes often invested
  122. 4:20heavily in carved doors, bronze
  123. 4:22hardware, stone surrounds, and oversized
  124. 4:25proportions because the entry was
  125. 4:27supposed to represent the quality of
  126. 4:30everything beyond it. That [snorts]
  127. 4:31tradition hasn't really disappeared.
  128. 4:34It's just become more subtle. The next
  129. 4:36time you leave your house, don't stop
  130. 4:37once you've reached the driveway or even
  131. 4:39the car. Keep walking. Go all the way to
  132. 4:41the street, then turn around. Pretend
  133. 4:43you've never been here before. Where do
  134. 4:46your eyes go first? Is there a clear
  135. 4:48understanding of where the entrance is?
  136. 4:50Is something pulling your attention for
  137. 4:52the wrong reason? Does anything feel
  138. 4:53neglected, confusing, or unfinished? The
  139. 4:56secret is to become unfamiliar, at least
  140. 4:59for the moment, with a place you already
  141. 5:01know. Why? Because familiarity hides
  142. 5:04problems. Guests don't have that luxury.
  143. 5:07They're seeing your home for the first
  144. 5:08time, and the threshold impression
  145. 5:10they're forming is going to influence
  146. 5:12every impression that follows.
  147. 5:14A person's attention is going to shift
  148. 5:16when they step inside the house. They're
  149. 5:18no longer anticipating the experience
  150. 5:20because now they're living it. They've
  151. 5:22gone from what should I expect to how
  152. 5:25does it feel now that I'm here? They've
  153. 5:27entered the sensory impression. It's
  154. 5:30what being in the home feels like.
  155. 5:32Things like the temperature, the air,
  156. 5:34the scent, the lighting, the acoustics,
  157. 5:36even the softness or hardness of the
  158. 5:38materials around you. Our senses don't
  159. 5:40process those things one at a time. They
  160. 5:42blend them together in a single
  161. 5:44impression. Certain places make you
  162. 5:46think this feels relaxing, while others
  163. 5:49might have you think I can't seem to
  164. 5:51relax. Understanding good sensory design
  165. 5:54is difficult because it's best when
  166. 5:56everything is as it should be, meaning
  167. 5:58you don't notice it because nothing is
  168. 6:00wrong. It's us taking for granted that
  169. 6:03everything is right. Think about your
  170. 6:05own body for a moment. Your heart is an
  171. 6:07incredible machine, something that works
  172. 6:09incessantly without rest and sits at the
  173. 6:12core of every function your body
  174. 6:13performs. When operating in its
  175. 6:15miraculous and enduring fashion as it
  176. 6:18does, you don't notice. You go on with
  177. 6:20your day and everything is fine. But the
  178. 6:22moment your heart skips a beat, even if
  179. 6:24it's completely harmless, it suddenly
  180. 6:26has your full and undivided attention.
  181. 6:29All thoughts, all emotions, everything
  182. 6:32you were thinking is now unimportant
  183. 6:34because your focus lies on that one
  184. 6:36thing that has slipped out of place.
  185. 6:39Your mind is saying everything is not as
  186. 6:42it should be. Rooms can have the same
  187. 6:44effect. No guest leaves a home saying
  188. 6:46the temperature was perfect or the
  189. 6:48acoustics were wonderfully balanced.
  190. 6:50Those aren't the kinds of compliments
  191. 6:51people give. But let the room feel
  192. 6:54stuffy or carry an unpleasant odor. Have
  193. 6:56the lighting be harsh. Someone is going
  194. 6:59to say something.
  195. 7:01Great sensory design isn't trying to
  196. 7:03impress people with comfort. It's trying
  197. 7:05to remove the reasons they'd become
  198. 7:06aware of discomfort. People will try to
  199. 7:09make their home more comfortable by
  200. 7:11asking, "What should I add?" What you
  201. 7:13might want to ask is, "What's preventing
  202. 7:15this room from feeling comfortable
  203. 7:17already? Are the bulbs in my light
  204. 7:19fixtures too bright? Is there a vent
  205. 7:21which continuously rattles that I've
  206. 7:23learned to ignore? Are smells from meals
  207. 7:26made days ago in the kitchen lingering
  208. 7:28in the living room?" They're small
  209. 7:30interruptions, and individually they
  210. 7:31seem insignificant, but with enough of
  211. 7:34them they've created an experience,
  212. 7:36whether good or bad. The next time you
  213. 7:38walk into your living room, close your
  214. 7:40eyes and ask yourself, "What do I hear?
  215. 7:42What do I smell? How does the air feel?
  216. 7:45Does it feel like I'm relaxed by being
  217. 7:47here, or am I getting a bit tense?"
  218. 7:49Experience the room first, and then you
  219. 7:51can go about analyzing it. You'll almost
  220. 7:54always discover something that
  221. 7:55familiarity has taught you to overlook.
  222. 7:58Your guest won't overlook it because
  223. 7:59they're experiencing everything for the
  224. 8:01first time. If your threshold impression
  225. 8:04suggested that this was going to be a
  226. 8:06well-cared-for home, you wouldn't want
  227. 8:08someone to step inside and find the home
  228. 8:10strangely uncomfortable. The expectation
  229. 8:13and the experience would be telling two
  230. 8:15different stories, and we want them to
  231. 8:16reinforce one another.
  232. 8:18>> [snorts]
  233. 8:19>> Once guests feel comfortable, their
  234. 8:20attention will change. Now, they're
  235. 8:22trying to answer a different question.
  236. 8:24"Do I understand this place?" This is
  237. 8:27the spatial impression. Most people
  238. 8:29assume they're evaluating the layout
  239. 8:31consciously. They're not. Something much
  240. 8:33faster is taking place. As we move
  241. 8:36through unfamiliar environments, our
  242. 8:37minds begin constructing what's known as
  243. 8:39a cognitive map, an internal picture of
  244. 8:42how the space works, where rooms
  245. 8:45connect, which direction people
  246. 8:46naturally move, what feels obvious and
  247. 8:49what doesn't. It all happens so quickly
  248. 8:51that we commonly mistake it for
  249. 8:53instinct, but it isn't instinct. It's
  250. 8:55trained recognition. Psychologist Gary
  251. 8:58Klein spent years studying people who
  252. 9:00make rapid decisions under extraordinary
  253. 9:03pressure, people who have occupations
  254. 9:05like firefighters, military commanders,
  255. 9:08and emergency physicians. What he
  256. 9:10discovered was fascinating. Depending on
  257. 9:12your own profession or long-time hobby,
  258. 9:15you might actually relate to this. When
  259. 9:17faced with a situation, an expert rarely
  260. 9:19sits and compares several possible
  261. 9:21options. Instead, they recognize
  262. 9:24patterns they've seen before. If the
  263. 9:26pattern is familiar, then the decision
  264. 9:28is quite easy. You would see the same
  265. 9:30characteristic among top-tier chess
  266. 9:32players, professional athletes, or
  267. 9:34high-performing stock traders. Why do I
  268. 9:36mention any of this? The same mechanism
  269. 9:39within a person's mind, albeit at a much
  270. 9:41less intense level, helps them navigate
  271. 9:43through a room. If you've ever seen a
  272. 9:45small child go through a room, you'll
  273. 9:47notice they make their own pathway.
  274. 9:49They'll travel behind the sofas, under
  275. 9:51the tables, over an ottoman just to get
  276. 9:53to the other side. They haven't
  277. 9:55developed an understanding of how to
  278. 9:57navigate. You don't want your guest to
  279. 9:59have to move through your room as if
  280. 10:01they were a small child.
  281. 10:03Try this. Walk through your home without
  282. 10:05stopping. Don't admire anything that
  283. 10:06you've put in the house. Just keep it
  284. 10:08moving. Notice where you hesitate, where
  285. 10:10you're forced to slow down because of an
  286. 10:12obstacle, when you must change direction
  287. 10:15or are squeezed between pieces. You're
  288. 10:17no longer evaluating aesthetics. You're
  289. 10:19running a systems test. Engineers don't
  290. 10:22decide whether a machine works because
  291. 10:24it looks impressive. They turn it on.
  292. 10:26They're looking for friction and
  293. 10:27bottlenecks, unexpected resistance that
  294. 10:30shouldn't be there. If the ease of
  295. 10:32movement is broken, they fix it. A home
  296. 10:35can be observed the very same way. Every
  297. 10:37hesitation reveals something. Here's
  298. 10:39another one. Stand in each doorway
  299. 10:41before entering the room. Pause and then
  300. 10:43ask yourself, "What captures my
  301. 10:46attention first?" And then, "Is that
  302. 10:48what I've intended someone to notice?"
  303. 10:50Does this room immediately explain
  304. 10:52itself or does it leave people searching
  305. 10:54for clues? The finest homes don't have
  306. 10:57to be spelled out for someone. People
  307. 10:58naturally know where to walk and stop
  308. 11:01and gather. When a home is intuitive,
  309. 11:03people can stop thinking about the
  310. 11:05layout and just enjoy being there.
  311. 11:08By now, your guests understand the home.
  312. 11:10They know what to expect. They know how
  313. 11:12it feels. They know how to move through
  314. 11:13it. Once again, their attention is going
  315. 11:16to shift, not toward the room, but
  316. 11:18toward themselves. They begin asking,
  317. 11:20"How am I supposed to exist here? Should
  318. 11:23I sit? Where should I sit? Is this a
  319. 11:25formal visit or can I relax? Is this a
  320. 11:28situation with a lot of different
  321. 11:29conversations occurring at once or is
  322. 11:32there one main conversation where
  323. 11:34everyone listens to one or two people
  324. 11:36speaking at a time?
  325. 11:37Humans are social creatures. In
  326. 11:39unfamiliar environments, we're
  327. 11:40constantly searching for cues about how
  328. 11:43we're expected to behave. Social
  329. 11:45psychologists call these social norms,
  330. 11:48the often unspoken rules that tell us
  331. 11:50what's appropriate in a particular
  332. 11:52setting. You're already very familiar
  333. 11:54with this. It's how your behavior
  334. 11:55changes while in different places, a
  335. 11:58courthouse versus a coffee shop, or a
  336. 12:00library versus a sports bar. Nobody
  337. 12:02walks up to you with a pamphlet and
  338. 12:04says, "Here is how we behave here."
  339. 12:06Though, some people may need that. But,
  340. 12:08most of the time, the environment
  341. 12:10effectively communicates the rules.
  342. 12:11Hospitality designers spend an enormous
  343. 12:14amount of time on this while designing
  344. 12:16places like hotels and lounges and
  345. 12:18resorts. They want you to feel like
  346. 12:20you're invited to participate, and for
  347. 12:22your behavior to match that. A
  348. 12:24well-designed home can do the same. One
  349. 12:26of the biggest influences on the social
  350. 12:29impression is what you might call
  351. 12:31conversation geometry. It's the
  352. 12:33placement of furniture to establish
  353. 12:35relationships between people. Two chairs
  354. 12:37facing one another invites conversation.
  355. 12:40Those same chairs with their backs
  356. 12:42pushed directly against the wall
  357. 12:44discourages it. It's the difference of a
  358. 12:46dining room versus a hospital waiting
  359. 12:48room. In addition to direction, you have
  360. 12:50to pay attention to distance. Too close
  361. 12:52feels intrusive. Too far apart, and
  362. 12:55engagement feels like it requires too
  363. 12:56much effort. One reason that historic
  364. 12:59gentlemen's clubs feel so inviting isn't
  365. 13:01just their aesthetic. It's because
  366. 13:03they've organized the room around
  367. 13:04people. The fireplace isn't important
  368. 13:07because it's a fireplace. It's important
  369. 13:09because it gives people somewhere to
  370. 13:10gather as a social anchor. The same
  371. 13:13thing can happen around a piano or an
  372. 13:15impressive piece of art. These aren't
  373. 13:17just decorative objects. They're
  374. 13:18conversation pieces in the truest sense
  375. 13:21of the phrase, because they reduce the
  376. 13:23effort required to begin interacting.
  377. 13:25Problems occur when signals within your
  378. 13:28home begin to contradict your
  379. 13:29intentions. If you love hosting long
  380. 13:32evenings with friends, but everyone
  381. 13:34remains standing, the room might be
  382. 13:36encouraging people to leave when you
  383. 13:38actually want them to stay. If you want
  384. 13:40to evaluate the social impression in
  385. 13:42your own home, replay your last
  386. 13:44gathering. Try to remember the behaviors
  387. 13:46of your guests. Where did everyone
  388. 13:48naturally gather? Which seats were taken
  389. 13:51quickly and which ones remained empty?
  390. 13:54Did anyone come up to you and ask,
  391. 13:55"Where should I put this?" Did
  392. 13:57conversation flow or were there awkward
  393. 13:59breaks and pauses? Guests often reveal
  394. 14:02how rooms function better than the
  395. 14:04homeowner can. It's their first time
  396. 14:05interacting with it. Their behavior
  397. 14:07exposes the room's social design. You
  398. 14:10might already have this perfectly set up
  399. 14:12in your house, but it's worth
  400. 14:13double-checking by asking this question.
  401. 14:15If four friends came over tonight, can
  402. 14:17you guess with 90% certainty where they
  403. 14:21would gather? If you can, great. If you
  404. 14:23can't, arrange the room to provide an
  405. 14:25answer. How do you do that? Well, maybe
  406. 14:28the chairs need to rotate or maybe the
  407. 14:29seating is too far apart. Check to see
  408. 14:32if the focal point is located where
  409. 14:34everyone can enjoy it or if a piece of
  410. 14:36furniture or decor item is accidentally
  411. 14:39interrupting people from engaging with
  412. 14:41each other. The last impression occurs
  413. 14:43when your guests have stopped evaluating
  414. 14:45the house. They've grown comfortable
  415. 14:46inside it. They understand how it feels,
  416. 14:49how it works, and how they're meant to
  417. 14:50participate. Now, they have one final
  418. 14:53question. Who is the person that lives
  419. 14:56here? Not what is their name? Who are
  420. 14:59they? This is the identity impression.
  421. 15:02It's the understanding people develop
  422. 15:03about you through your home. From your
  423. 15:06standards to your interests to your
  424. 15:07values, this process is called person
  425. 15:10perception. That's our tendency to build
  426. 15:13an understanding of someone's character
  427. 15:15from the cues available to us. It's
  428. 15:17something that we all do constantly. The
  429. 15:19media provides a good example of this. A
  430. 15:21news organization doesn't create your
  431. 15:24impression of a politician per se.
  432. 15:27However, they decide which moments you
  433. 15:29see. If viewers are repeatedly shown
  434. 15:31clips of someone looking angry, making
  435. 15:34mistakes, or appearing confused, the
  436. 15:36brain naturally begins assembling an
  437. 15:38impression of that person, even if those
  438. 15:41moments represent only a tiny fraction
  439. 15:43of their public life. The same thing
  440. 15:45happens with celebrities. If a tabloid
  441. 15:48continually photographs someone leaving
  442. 15:50nightclubs, those become the dominant
  443. 15:52cues people associate with them. The
  444. 15:54brain's doing what it has always done,
  445. 15:57building the best model it can from the
  446. 15:59information available. Homes provide an
  447. 16:01extraordinary amount of that
  448. 16:03information. Research has shown that
  449. 16:05people often arrive at surprisingly
  450. 16:07similar impressions of homeowners simply
  451. 16:10by observing their living spaces. Those
  452. 16:12impressions aren't always perfectly
  453. 16:14accurate, but they're consistent.
  454. 16:16Because we don't just notice someone
  455. 16:18having books or a certain type of art,
  456. 16:20we interpret what those things suggest
  457. 16:22about the person who chose them. Unlike
  458. 16:24the previous impressions, this one
  459. 16:26develops slowly. The threshold
  460. 16:28impression happens before someone enters
  461. 16:30the house. The sensory impression
  462. 16:32arrives within seconds. The spatial and
  463. 16:34social impressions unfold over the first
  464. 16:37few minutes. Identity takes a longer. As
  465. 16:40guests move through your home, they
  466. 16:41begin connecting observations. Oh, they
  467. 16:44travel. They're readers. Looks like they
  468. 16:46entertain often. Seems like they value
  469. 16:48history. Little by little, the home
  470. 16:51becomes a portrait. Collections are one
  471. 16:53of the strongest identity cues because
  472. 16:55they reveal sustained interest. This
  473. 16:57could be any number of things, but
  474. 16:59examples might be vinyl records,
  475. 17:01military history, whiskey, art, cigars,
  476. 17:04ship models, cameras, knives, or
  477. 17:06firearms. A thoughtfully curated
  478. 17:09collection tells people something
  479. 17:10important. This person has spent years
  480. 17:14caring about something. That immediately
  481. 17:16creates depth.
  482. 17:18Consistency is another strong identity
  483. 17:20cue. When the architecture, the
  484. 17:22materials, furniture, lighting, and art,
  485. 17:24and accessories, they all support the
  486. 17:26same general character,
  487. 17:28people stop noticing individual
  488. 17:29decisions and instead begin perceiving a
  489. 17:32personality. If you met someone who was
  490. 17:34wearing hiking boots, technical outdoor
  491. 17:36clothing, a Garmin watch, and then saw
  492. 17:38them climb into a Land Cruiser, you
  493. 17:40don't think in an itemized way. Your
  494. 17:43brain doesn't go boots, jacket, watch,
  495. 17:45SUV. This isn't Sherlock Holmes. You
  496. 17:48think, as a normal person would,
  497. 17:50collectively. They're probably an
  498. 17:52outdoors person. The individual
  499. 17:53observations collapse into a single
  500. 17:56mental model. This is how interiors
  501. 17:58work. Guests don't assume that you
  502. 18:00independently chose Tudor architecture,
  503. 18:02walnut furniture, or oil paintings. They
  504. 18:04assume that those decisions reflect
  505. 18:06something deeper. This person seems
  506. 18:08drawn toward tradition. They value
  507. 18:11craftsmanship and appreciate quality.
  508. 18:13This leads right into why craftsmanship
  509. 18:15matters. When there are items in the
  510. 18:17house like solid wood, mill work, and
  511. 18:19natural materials, they communicate a
  512. 18:21sort of appreciation, that the owner
  513. 18:24values quality over convenience. That's
  514. 18:27an identity statement. Guests will begin
  515. 18:28to connect these different things. Their
  516. 18:30brain notices one pattern, then starts
  517. 18:32expecting others. If someone appreciates
  518. 18:35traditional architecture, it makes sense
  519. 18:37that they'd also enjoy natural
  520. 18:39materials. If they value natural
  521. 18:41materials, hand-crafted furniture feels
  522. 18:43consistent with their taste. Books,
  523. 18:46heirlooms, collections, of course, why
  524. 18:48wouldn't they be there? Everything
  525. 18:50begins reinforcing the same impression.
  526. 18:52Eventually, what started as individual
  527. 18:54design decisions become something
  528. 18:56larger, a coherent picture of the
  529. 18:59homeowner. If you want to evaluate your
  530. 19:01own identity impression, think to
  531. 19:02yourself, if someone spent an hour here
  532. 19:05without ever meeting me, what would they
  533. 19:07learn about me? Would they discover what
  534. 19:09you enjoy, what you've built or
  535. 19:11collected, your readings and
  536. 19:13curiosities, what you value, or would
  537. 19:16they mostly learn where you shop?
  538. 19:18There's a profound difference between
  539. 19:20those two things. One communicates
  540. 19:22identity, the other communicates
  541. 19:24consumption. I'll leave you with one
  542. 19:26final exercise. Choose one area of your
  543. 19:28home that you frequent often, that
  544. 19:30guests also see. What evidence of your
  545. 19:33life could be included in that room? Not
  546. 19:35another decorative accessory, but
  547. 19:37something that you've built or inherited
  548. 19:39or learned. Maybe a few books that
  549. 19:41you've read and find yourself returning
  550. 19:43to often. An instrument that you
  551. 19:45genuinely play, travel artifacts, or a
  552. 19:48collection developed over the years.
  553. 19:50See, this is the final impression your
  554. 19:52guests leave with, not just an opinion
  555. 19:55of your house, but an understanding of
  556. 19:57you. Every home creates an experience,
  557. 20:00whether it's intentional or accidental.
  558. 20:02The moment that someone arrives, they
  559. 20:04begin forming impressions. The good
  560. 20:06thing is is that you have influence over
  561. 20:08every single one of those impressions.
  562. 20:11You can shape what people expect, how
  563. 20:14comfortable they feel, how naturally
  564. 20:15they move, and how willingly they're
  565. 20:18able to participate, and ultimately,
  566. 20:20what they remember about you after
  567. 20:23they've gone home. If you enjoyed the
  568. 20:25video, hit the thumbs up. If you'd like
  569. 20:26to stick around a while, feel free to
  570. 20:28subscribe. See you in the next one.
  571. 20:33>> [music]

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