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5 Jobs So Short-Staffed They're BEGGING People Over 50 To Apply — Transcript

by Shane Hummus · 4,505 words · 645 segments · language en · Watch on YouTube

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0:00These are five jobs that are so short
0:01staffed that they're begging people over
0:0350 to apply because everybody tells you
0:06that after 50 you're too old to get
0:08hired and that is nonsense. So, here's
0:10the mistake that most people over 50
0:12make. They go after the same jobs as
0:1425-year-olds where the company wants
0:16fast and cheap labor and they lose. The
0:18smarter move as a 50-year-old is to go
0:20where the thing that the companies can't
0:22find is experience and where there's a
0:24real labor shortage. Then the companies
0:26are not hiring you in spite of your age,
0:28they're hiring you because of it. And
0:30AARP says that people 55 and older
0:32control about 70% of the personal wealth
0:34in America, so the customers with the
0:36money are your age. And I've helped
0:38thousands of people get into new jobs
0:40like Brian for instance who landed a
0:41fully remote digital marketing job at 59
0:44one week after he started applying. Or
0:45nurse Jen who was able to fully replace
0:47her income and quit her job as a nurse
0:49from the career path that I recommended
0:50to her. And now she's traveling all over
0:52the country in her camper van. So, every
0:54stat is on the screen with its source.
0:56There's no AI slop here. My team and I
0:57work very hard on these videos and I
0:59will tell you the one that I picked for
1:00my own brother as well. So, if you
1:02appreciate me making this type of
1:03content and you want to see me make more
1:04of it in the future, then let me know by
1:06gently choosing that like button. Let's
1:07jump into it right now.
1:09Okay, so first one we're going to be
1:10talking about is teaching your wisdom on
1:13YouTube. So, there's a shortage here
1:14too. There are millions of people online
1:16desperate for advice from someone who's
1:18actually lived it and not nearly enough
1:20people making it. Just look at Bernard
1:21Albertson. He sat down in front of the
1:22camera and made a video called an old
1:24man's advice with a bad camera, no
1:26editing, and just a man talking about
1:28what life taught him. And that one video
1:30got over 38 views and according to
1:32Viewstats that single video made about
1:33189,000. Same thing with Dry Creek
1:36Wrangler School. He's been around horses
1:37for over 30 years, raised seven kids,
1:39and he just sits down, hits record, and
1:41talks about whatever is on his mind with
1:43no fancy setup. And his video, When You
1:45Just Ain't Got It Together, has over 8.6
1:48million views and according to VidIQ
1:49that one video made somewhere around 23
1:52to 62,000 dollars. And his channel has
1:541.68 million subscribers. And then
1:56there's a channel called Dad, How Do I?
1:58It's just a dad teaching the stuff that
2:00a dad would teach you. How to tie a tie,
2:02how to shave, how to change a tire. And
2:03his video, How to Tie a Tie Easily, has
2:05over 3.5 million views, and the channel
2:07has over 5.7 million subscribers. And
2:09the reason these videos do so well
2:11without fancy editing is that people
2:13want wisdom. So it used to be that the
2:14easiest cheat code on YouTube was, step
2:16one, be a hot girl. Step two, get views.
2:19Step three, profit. Now, it's step one,
2:22be over 50. Step two, get views. Step
2:25three, profit. Seriously, advertisers
2:27want to advertise to older people.
2:29YouTube wants older people on their
2:30platform. YouTube wants older creators.
2:32And even younger people would like to
2:34watch older creators. As well as other
2:35older people would rather watch older
2:37creators as well. And there's very
2:38simply a supply and demand imbalance.
2:41There's lots of demand for people making
2:42content for older creators, and there's
2:44not a lot of supply of older creators
2:46actually making the content. And I've
2:47been saying this for a long time, and
2:49I've gotten tons and tons of community
2:51members results. There's just countless
2:52amounts of older community members that
2:54we have that have gotten results on
2:55YouTube. But people started saying, "Oh,
2:56well, Shane, you're just, you know,
2:58cherry-picking the winners." And I took
3:00that personally. So I literally picked a
3:01random member of my family, my brother
3:03Zach, who's in his 50s, and I blew up
3:04his YouTube channel in less than 1
3:06month, right? His very first video that
3:08he posted got over 800,000 views, and 1
3:10month in he made $214 in a single day.
3:12And that's the exact system that I'm
3:13going to be teaching at the live
3:15training this week. So click that first
3:16link in the description and the pin
3:17comment below. And if for whatever
3:19reason you're not convinced that you
3:20don't need any fancy tech or any
3:21editing, or if you don't think that this
3:23is going to work for you because you're
3:24over 50, well, just look at this one.
3:25How to Make Pickle Pepsi at Home for
3:27Free from M&J Metal. And this video
3:28looks like it was recorded with an
3:30absolute potato for a camera. There's no
3:32editing whatsoever, and there's no
3:33proper structure in this video. In fact,
3:36when he's actually showing you how to
3:37make the pickle Pepsi, he's doing it off
3:40camera. So he's not even showing you
3:42mixing it together. He's just talking
3:44about what he's doing. So this video has
3:45some of the worst production quality
3:47I've ever seen, but it didn't matter. It
3:48got 11 million views and made $55,000.
3:51Right, so if you want to learn how to do
3:53YouTube, even if you're not tech-savvy,
3:54like what Bernard, Dry Creek Wrangler
3:56School, my brother M&J Metal, etc. They
3:58all did it. Join my free live training
4:01by clicking that first link in the
4:02description and the pin comment below,
4:03and we'll show you exactly how it's
4:04done. All right, YouTube just got 10
4:07times easier and nobody is talking about
4:10it. You used to need an entire film
4:12crew, and it used to be a full-time job
4:14for you to just do any work at all on
4:16YouTube. But now, you can get work done
4:18in as little as 15 to 30 minutes a day,
4:20and you can actually grow a full-time
4:22YouTube channel. That's exactly what
4:24I'll be talking about at the live
4:26training that we're doing this week.
4:28Exactly how to start YouTube,
4:30step-by-step for beginners. So, click
4:32the link in the description and the pin
4:33comment below to check that out, guys. I
4:34will be answering questions before,
4:36during, and after the live training.
4:38It's completely free, plus I'll be
4:40giving away an AI that is designed to
4:42help you pick your niche, if you don't
4:43have one in the first place, or if you
4:45already have a niche, it's going to help
4:46you make it 10 times better. So, really
4:49looking forward to talking with you
4:50guys. This is stuff that we've never
4:52talked about before. So, click that link
4:53in the description and comment below. I
4:55look forward to seeing you there. Right,
4:56so the next one is getting a job in
4:58sales. Now, you might think that this is
4:59hard, and many sales jobs are hard, but
5:02hear me out, because there's a specific
5:03type of sales that I recommend to people
5:05without much or any experience at all.
5:07Because according to Bureau of Labor
5:08Statistics, there are about 1.8 million
5:10sales job openings every single year.
5:13Not because sales is growing, but
5:14because people keep quitting. Right?
5:16Sales teams lose about 35% of their reps
5:18every year. So, this is a high churn
5:20career. And that's exactly where being
5:22over 50 is your advantage. The Bureau of
5:24Labor Statistics says that workers 55 to
5:2764 stay with their employer about 9.6
5:29years, compared to 2.7 years for workers
5:3225 to 34. So, a company losing a third
5:35of its sales team every year doesn't
5:36need another 25-year-old who's going to
5:38leave right away. It needs someone who
5:40stays, and when it's time to close a big
5:42deal, people trust the person who's been
5:44around, and that's you. Now,
5:45additionally, this is especially good if
5:48you've been in a particular industry.
5:50Let's just say you spent a lot of time
5:51in the medical industry. Well, you could
5:53do medical sales, and because of the
5:54fact that you have so much experience in
5:56the medical industry, and just literally
5:58the fact that you're on the older side,
5:59in many cases you'll do significantly
6:01better right off the bat because people
6:03trust other people who have experience
6:05in their industry, and they also trust
6:06people who are older and have some
6:08wisdom. And not only that, in many
6:09different sales roles and certain
6:10industries, for instance, you're going
6:11to be selling to executives who make the
6:13buying decisions. And according to
6:15Wharton researchers Peter Cappelli, the
6:17average age of top executives at
6:19America's biggest companies is 57. So,
6:21the people signing off on the big deals
6:23are your age. And people buy from people
6:26that they relate to. So, a 57-year-old
6:28executive would rather sit across the
6:29table from someone who gets them than
6:31from a 23-year-old reading off of a
6:33script. And that's you if you're on the
6:35older side. Now, you might be thinking,
6:36"Well, Shane, I've never done sales."
6:38Well, there's a specific type of sales
6:40that I always recommend, right? I like
6:41tech sales because you don't need a
6:43sales background. You don't need a
6:44degree, and a lot of these jobs are
6:46remote. Now, just to be clear, the best
6:48thing for you to do is probably just to
6:50go into a sales job that's related to
6:51whatever industry you already have
6:53experience in, but if you don't have any
6:55experience in any industry and you're
6:56just wondering which one is the best to
6:57get into, I would argue tech sales. And
6:59typically with tech sales, you're going
7:01to be working with other companies. So,
7:02this is what's known as a B2B sales
7:04role, and it's really more focused on
7:06developing long-term relationships with
7:08these companies, figuring out what
7:09they're struggling with, and figuring
7:11out how you can actually help them solve
7:12those problems versus kind of a sketchy
7:15used car salesman just trying to get
7:16anybody to buy anything in a car lot.
7:18And we felt a ton of people get tech
7:19sales jobs as well. And in this job,
7:21they're basically people who sell
7:22software and technology to other
7:24businesses, and that does sound
7:25overwhelming, but it's actually not,
7:27right? So, tech sales in general makes
7:28about 136 to 255,000
7:31dollars a year. When you first get
7:32started, you're likely not going to be
7:33making that much, but it is very
7:35realistic to get up to those levels. In
7:37fact, one of our community members,
7:38Antoine, I interviewed him on my
7:40channel, Antoine had never worked in
7:41sales, either, and he just spent 15
7:43years in one industry doing everything
7:45except selling, and then he switched
7:46into sales later on in his career
7:48because he saw that these sales guys
7:50were making a killing. And he ended up
7:52making $378,000
7:53his first year in only 9 months, and by
7:55the time I interviewed him, he was
7:57making over 540,000 a year.
7:59>> Last year, uh my W-2 shows that I made
8:01540,000, a little bit over, but let's
8:04just say 540,000
8:06dollars.
8:07>> Now, the only way he was able to go from
8:08zero to making this much is because of
8:11the fact that he already had industry
8:13experience. He was on the older side.
8:14Now, what we did past this is we helped
8:16him start and grow a YouTube channel
8:18using our system as well. And so, on top
8:20of his job making over 500,000 a year,
8:23he started making a ton of money from
8:25his YouTube channel, too. And on his
8:26YouTube channel, he helps a lot of
8:27people get into those careers, right?
8:29So, he's now making six figures a month,
8:31and he built all of that while working a
8:32demanding sales job and raising two
8:34kids. So, there's great money in tech
8:36sales and a lot of the different careers
8:37that we're going to talk about on this
8:38list, but there's arguably even more
8:40money in being the person who teaches
8:42it. And that's actually a wonderful
8:43thing because it used to be that there'd
8:45be no real reason for you to teach other
8:47people how to do your job, right? You're
8:49just making more competition for
8:50yourself. But thanks to YouTube actually
8:52rewarding you for sharing your secrets,
8:54you can actually make significantly more
8:56money by teaching other people how to do
8:57your job than doing the job itself,
8:59which is awesome. And the reason that
9:00works is simple. You can teach people
9:02anything that you know as long as they
9:04know that you exist and they see you as
9:06someone worth listening to, right? As
9:07long as they're helping them solve their
9:09problems. And the fastest way to get
9:10people you exist is YouTube. Every video
9:13you post puts what you know in front of
9:14people who are already searching for it.
9:16Now, you might be thinking, "Well,
9:17Shane, I'm over 50. I'm not tech savvy.
9:19I don't have a high-paying job to teach
9:20anything about. You know, I've never
9:22made a video in my life." Well, just
9:23look at my brother. Zach's in his 50s,
9:25almost 30 years in HVAC, plumbing, and
9:26electrical. He'd never set up a camera
9:28in his life, never recorded a video in
9:30his life besides just recording videos
9:31on his phone, and was not tech savvy at
9:33all. And I just sold him to start
9:35YouTube, bro. And he trusted me. He
9:36posted his very first video, literally
9:38just talking about what he learned
9:39working in the trades, and that very
9:41first video blew up and he went from
9:42zero to full-time income in less than 1
9:44month. Right? So, he was making $214 in
9:46a single day, and that's a $78,000
9:49a year run rate. Then, he closed out his
9:51first year doing over $18,000 in a
9:54single month. So, if you want to see how
9:55Antoine and Zach did this, join my free
9:58live training this week. Now, I'm going
9:59to be revealing how I grew my career
10:01channel, how I helped my brother Zach,
10:03and how I helped Antoine as well as many
10:05others do this. And I'm going to be
10:06doing that at a one-time live event this
10:08week, so click the first link in the
10:10description in the pin comment below to
10:11attend that. And we do have limited
10:13seats, almost every single time we
10:15completely run out of seats. Right? So,
10:17there's only a limited amount of people
10:18that we can have in our Zoom call, so
10:20click that link to secure your seat. And
10:22we're going to be teaching you
10:23step-by-step, even if you're a total
10:24beginner, exactly how to pick your
10:26niche, pick the right video ideas, make
10:28the videos very easily, and actually
10:31monetize your YouTube channel. Right?
10:32So, if that sounds like something that
10:34you're interested in, click the that
10:35first link in the description in the pin
10:36comment below, and I'll be there
10:37answering questions before, during, and
10:39after the presentation. So, I look
10:40forward to seeing you there. Oh, and by
10:42the way, I'll be giving away a niche
10:44validator AI that we spent thousands of
10:46hours split testing and working on
10:48that's basically going to help you pick
10:50your niche in the first place if you
10:51don't have one, or if you already have
10:53one, it's going to help you make your
10:54niche 10 times better. So, do not miss
10:56out on this. It's a completely free tool
10:57and a completely free event, and we look
10:59forward to seeing you there. All right,
11:00next is a land surveyor, and here's
11:03another quietly good one. So, PropLogics
11:05reported that there are simply more
11:07survey jobs than there are surveyors,
11:09and there's about 65,000 people in the
11:11field, but only about 9,000 are 34 or
11:14younger. So, the whole profession is
11:16aging towards retirement with almost
11:18nobody behind them. And Section 11
11:20Outdoors has a day in the life of a land
11:22surveyor at around 120,000 views, and it
11:24gives you a really clear look at the
11:26field work. And this job, by the way,
11:28these are basically the people who
11:29measure and map out the land before
11:31anything else ever gets built on it. And
11:33what I like about this guy is he's just
11:34documenting his day-to-day to different
11:36sites and properties and talking about
11:39specific properties or specific parts of
11:40the job. Just like one of my community
11:42members who talks about downsizing your
11:44house. So, one of our community members
11:45is Weldon Hobbs and his whole channel is
11:47about downsizing and helping people over
11:4950 figure out the house before the house
11:51figures them out. And he now has three
11:52videos that have gotten over 100,000
11:54views. So, you're already in the attic,
11:56already in the crawl space, already
11:57photographing everything wrong with the
11:59place. So, turn the camera on and the
12:01same walk-through can pay twice. Now,
12:03obviously, you have to do this within
12:04regulation. I'm sure there's probably
12:06going to be at least one person who
12:07comments, "Ah, that's not You're not
12:09allowed to do that." Yes, obviously, you
12:11have to follow regulations for this, but
12:13land surveyors make about 53 to 87,000
12:16dollars a year. So, yeah, there's really
12:17good money here. There's also just a lot
12:19of money in general in anything that is
12:20real estate related. So, we have a lot
12:22of realtors in our program. Weldon Hobbs
12:24is a realtor as well, but he helps other
12:26realtors downsize. We also have one of
12:28the biggest realtors in Montana, which
12:30is Craig. He's nearly 70 years old and
12:31he was posting on YouTube for years,
12:33just spinning his wheels, hardly got any
12:35views at all. Then one of his first
12:36videos with us popped off and got over
12:38100,000 views. And we have other
12:39realtors as well, like Adam from Austin,
12:42etc., etc. So, YouTube works really,
12:44really well for promoting all kinds of
12:45different stuff, whether it's teaching
12:46people how to do your career or selling
12:48houses, so teaching people about
12:49different areas and what they should
12:51look into when it comes to buying or
12:52selling a house, etc., etc. All right,
12:54so the next one is going to be a diesel
12:57mechanic or there's a lot of just
12:58mechanic in general jobs out there. Now,
13:00you might be thinking, "Well, Shane, you
13:02know, I'm not a mechanic. I can't do
13:04this." Well, if you're someone who's a
13:05bit handy, there's a lot of simpler jobs
13:07that involve this sort of thing that
13:08don't require you to be like a fully
13:10fledged mechanic that you can get into.
13:11And we'll get into that here in a
13:12minute. But, Transport Topics reported
13:14that 65.5% of diesel shops were
13:17understaffed in 2025 with an average
13:19about 19% of their tech positions
13:21sitting empty. And two-thirds of shops
13:24can't fully staff up. And that same
13:25Transport Topics article blames the
13:27shortage on the graying of the workforce
13:29and a tsunami of retirements. And the
13:31job has changed. Heavy duty trucking
13:33reported that technicians now use
13:35computer software to find and fix
13:36problems. So a lot of the work is
13:38diagnosing, not just muscle. So the
13:40industry even wrote an official
13:41guideline for mentor programs down to
13:44how mentors get paid. So your experience
13:46is worth money here. So everything but
13:48that has a day in the life of a heavy
13:49diesel mechanic at around 306,000 views.
13:52Real gritty footage of the actual work.
13:54And in this job these are basically the
13:56people who repair the big diesel engines
13:57in semi trucks, buses, and heavy
13:59equipment. And diesel mechanics make
14:00about 54 to 77,000 dollars a year. Now,
14:04you knew this was coming. Scotty Kilmer
14:06made a YouTube channel. He's got over 6
14:07million subscribers and he made over 24
14:10million dollars on YouTube just
14:11literally talking about what he learned
14:13as a mechanic, stuff that was common
14:14sense to him. And as a 70-year-old, he
14:16made more in one month than he made in
14:18his entire career as a mechanic. So
14:20yeah, you can learn the skill, get into
14:21the job, and then just teach the skill
14:23on YouTube. But there's really only a
14:25specific way of teaching the skill that
14:27I recommend that almost nobody else does
14:29correctly. And it's called the hybrid
14:30personal brand method. And that's what
14:32I'm going to be teaching you in the live
14:33training that I'm doing this week. So
14:35click that first link in the description
14:36and pin comment below. And that's the
14:37exact method that Scotty Kilmer uses.
14:39And by the way, there's also YouTube
14:41channels about repairing boat engines,
14:43right? So there's a guy who basically
14:45talks full-time about repairing boat
14:47engines and sometimes they'll even buy
14:48engines and then flip them. And boat
14:50engines are a specialty type of engine
14:52that's a bit different than diesel
14:53engines or normal gas engines, etc.,
14:56etc. Right? So you could just get really
14:58good at repairing boat engines or moped
15:00engines or something along those lines
15:02and just specialize in that. And next is
15:03going to be digital marketing. And I
15:05know what you're thinking, "Shane,
15:07digital marketing? I'm older. I'm not
15:10tech-savvy. There's no way I could do
15:11this." Now, the truth is for many
15:12different people out there, that's true.
15:14There's a lot of digital
15:15marketing-related careers that are very
15:16technical. But I'm going to tell you how
15:17to pick the right one where being
15:1950-plus actually helps you. Just like it
15:21helped Brian. Now, 45% of marketing
15:23leaders say that finding skilled people
15:25is harder than it was a year ago. And
15:26there were 64,900 digital marketing job
15:29postings in 2025 alone. And it's even
15:31mentioned here that more than half of
15:33marketing and creative leaders say that
15:34these skilled shortages have caused
15:36project delays in the past year. And
15:38some even report that projects have been
15:40canceled entirely. And here's the over
15:4250 advantage that nobody talked about.
15:44So, AARP says that people 55 and older
15:46control 70% of all the personal wealth
15:48in the United States. We mentioned that
15:49before. But the average creative person
15:51in advertising is only 28 years old. So,
15:53the customers with the money are your
15:54age and the people trying to sell them
15:55are in their 20s. So, companies need a
15:57marketer who understands the person
15:59holding the wallet and that is you. I
16:01actually interviewed a guy named Brian
16:03on my channel. He's one of my community
16:04members and he was 59 years old and he'd
16:06worked at an airport for his entire
16:08career. And he was getting pretty close
16:09to retirement, but he wanted a job that
16:11he could work that wouldn't be nearly as
16:12demanding as his old job. So, he pivoted
16:15into digital marketing. And the first
16:16week that he sent out resumes with our
16:18system, we helped him get a job offer.
16:20And the call came while he was on
16:21vacation in Croatia. It's fully remote
16:23and he got his first raise 4 months in.
16:25And in his words, he says, "It's not a
16:27high-stress job and it pays very well."
16:29So, he doesn't have to work at Home
16:31Depot or whatever else random websites
16:33tell old people to do.
16:35>> Uh
16:35it's not a high-stress job and it pays
16:37very well. So, you know, I don't have
16:39to, you know, work at Home Depot or, you
16:42know, whatever else else it is that the
16:44old people do when they, quote-unquote,
16:46retire.
16:46>> And in this job, it actually helps him
16:48because the particular company that he
16:49was working with, a lot of their
16:50products they do sell to older people.
16:52And so, as someone who's 50-plus
16:54himself, it's significantly easier for
16:56him to understand the psychology and
16:58like what older people actually want.
17:00Right? So, in that particular job, this
17:02was a superpower. Now, there is a
17:03plethora of different digital marketing
17:05jobs out there and there's no way I
17:06could even list all of them in this
17:08video. With that being said, digital
17:09marketing specialists in general make
17:11about $57 to $95,000 a year. And my
17:14business partners and I have helped a
17:15lot of people get into digital
17:17marketing. There is massive variance in
17:19our community, all the way from people
17:20who start off at like 40,000 a year, all
17:22the way to people who have experience
17:23making over $500,000 a year. And then
17:26people even starting their own
17:27businesses and making over a million a
17:28year, right? We've seen it all in our
17:29community.
17:30>> So, there's a secret side of my business
17:31that most of you have no idea exists.
17:33And I actually have a coaching program
17:35on personal branding and growing on
17:37YouTube and making money on YouTube.
17:38This is good for complete beginners,
17:40maybe even people who just want to get a
17:41job by growing their personal brand, as
17:43well as business owners, all the way up
17:45to people who are very advanced on
17:46YouTube. And they get to work directly
17:48with myself and my team to help them
17:50reach their goals. Now, we are opening
17:52up three to five spots, and this is
17:53pretty rare. We usually don't have these
17:55open. We usually only limit them to a
17:56select amount of people as well, but
17:58we're opening up three to five spots.
17:59And you can check those down the
18:00description and the pinned comment
18:02below. And in this program, you will get
18:03to work directly with myself and other
18:05people who are highly successful on
18:07YouTube. Everyone in our program has
18:09100k plus subscriber plaques. Just as an
18:11example, Sean was able to go all the way
18:13from being stuck, not making very much
18:14money on his channel, to making over
18:16$500,000 in a single month. Now, that's
18:18an example of one of my more advanced
18:19students, but there are lots of examples
18:21of people starting off from scratch. And
18:23they got to 5k a month or 10k a month,
18:25etc. So, check that out down the
18:26description and the pinned comment
18:27below. And I look forward to working
18:29with you and see if you're a good fit to
18:30work together.
18:31>> Now, with that being said, marketing is
18:33a very important skill set. Digital
18:35marketing, obviously, is the best way to
18:37do marketing now because you can reach
18:39so many people and you can actually
18:40track everything. And also, if you want
18:42to check out a video on exactly how we
18:44helped my brother go from
18:45>> zero to a full-time income in less than
18:461 month, then go ahead and click right
18:48here and you'll see exactly how it was
18:49done.

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