5 Acertos que SALVARAM a Marvel nos Cinemas (e seguem funcionando) — Transcript

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1. 0:02Hey everyone, I'm Leo. And I'm Miguel.
2. 0:04And this is the Pii channel. You might
3. 0:05be a little indignant with Marvel,
4. 0:07right? Because they release a lot of
5. 0:09movies that are pretty mediocre, but
6. 0:11the whole thing works and keeps working
7. 0:13. Yeah, they could have had that
8. 0:16post-Endgame decline and not recovered,
9. 0:18but somehow Marvel is still there, you
10. 0:20know? They find a way. And nowadays
11. 0:25it's very common for us to look at the
12. 0:27MCU and forget that it's something
13. 0:29super recent and that, in the early
14. 0:322000s, Marvel was completely broken.
15. 0:36But they managed to make some decisions
16. 0:39that often seemed crazy, but that, in
17. 0:42fact, transformed that big nothing,
18. 0:44that decadent company, into simply the
19. 0:47biggest cinematic universe that ever
20. 0:49existed and a brand that keeps growing.
21. 0:54And today we're here to talk about the
22. 0:57five successes that revived Marvel and
23. 0:59that keep it more alive than ever.
24. 1:03The Pii channel is in decline.
25. 1:05That's true. And a big part of that is
26. 1:07also because the likes aren't coming in
27. 1:10anymore. Back in the day, likes
28. 1:11supported the channel, you know? And
29. 1:12there were so many likes. It was a
30. 1:14record number of likes on videos and
31. 1:15stuff. Like, like, like, like. And
32. 1:16YouTube on television makes people lazy
33. 1:18about leaving a like. There's fun, joy,
34. 1:20and they disregard those who did. So,
35. 1:24leave a like on the video. Success
36. 1:34number one. Marvel knew where it wanted
37. 1:37to go, because back in the 90s Marvel
38. 1:39wasn't doing very well, right? It
39. 1:41didn't have much money in the bank. So,
40. 1:44it started selling the characters it
41. 1:46had and ended up selling its main one,
42. 1:50Spider-Man.
43. 1:51So, when Marvel started trying to
44. 1:54create its own universe of heroes, it
45. 1:57couldn't count on the big names it
46. 2:00owned, right? However, there was an
47. 2:04idea to revive the company, which was
48. 2:07this: we're not going to sell our
49. 2:10characters and their rights to any
50. 2:13studio anymore. We're going to produce
51. 2:16the films ourselves and we're going to
52. 2:18figure out how to make it all work.
53. 2:22Remember, they couldn't use the great
54. 2:23characters they already had, right?
55. 2:26What was left were characters like Hulk
56. 2:29, Iron Man, Thor, Captain America. And
57. 2:32it was with them that Marvel saw where
58. 2:35it wanted to go. We'll make movies
59. 2:38about each of them. We'll make those
60. 2:40movies ourselves, but we're not going
61. 2:43to stop there. The plan is to make
62. 2:45those movies and bring those characters
63. 2:48together at some point. So, Marvel
64. 2:51already began this journey knowing that
65. 2:53, further ahead, lay its great
66. 2:54objective, which was to unite all of
67. 2:56them together. And of course, we can't
68. 3:07say for sure that this plan of where
69. 3:09they were going was already ready in
70. 3:112008, when Iron Man, the first movie in
71. 3:14this universe, was released, okay? But
72. 3:17we had the release of the Solo movies
73. 3:19and in 2012, 4 years after the first
74. 3:21Iron Man movie, we had this great union
75. 3:23of characters, the great crossover that
76. 3:25was very successful.
77. 3:35Oh, I got goosebumps. I'm all
78. 3:36goosebumps.
79. 3:37They knew where they wanted to go.
80. 3:40Maybe they didn't have the whole
81. 3:42strategy mapped out, but the plan was
82. 3:44there and the rule for its execution
83. 3:46was very clear, right? We look to the
84. 3:49future, but we don't forget the present
85. 3:52. In other words, we must ensure these
86. 3:54solo films are not bad, nor should they
87. 3:56only concern themselves with the future
88. 3:58. They have to deliver here and they
89. 4:01have to have something that already
90. 4:04gives a glimpse, that already builds
91. 4:06the path so that in 2012 we have what
92. 4:08we really want to do. And so, of course
93. 4:11, it's important to say that they made
94. 4:13bad films, right? For me, Thor is an
95. 4:15example of a bad film in this early
96. 4:16stage. But even that I think is a
97. 4:18positive point for Marvel, because even
98. 4:20with these bad teams, since they had
99. 4:22this ending where they wanted to arrive
100. 4:24, they didn't let it get them down, you
101. 4:26know? It wasn't like: "Oh, a weak film
102. 4:28came out here in terms of reception, it
103. 4:29didn't make much money, it was
104. 4:30criticized." No, okay, but maybe soon
105. 4:32there will be something bigger and that
106. 4:34will make sense in the plot.
107. 4:36All their moves are coldly calculated.
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143. 6:02Success number two: build before
144. 6:04putting everything together. Marvel
145. 6:07understood that a large part of the
146. 6:09population didn't know Iron Man very
147. 6:11well, didn't know Thor very well. They
148. 6:14might have seen Captain America, but
149. 6:16perhaps didn't understand the whole
150. 6:18origin story, what the character meant.
151. 6:21So they knew they had to introduce all
152. 6:23these characters before making a big
153. 6:24event movie, right? And so, for several
154. 6:27years, Marvel built this up. So, a long
155. 6:31time before there was any union between
156. 6:32these characters, we first met Tony
157. 6:34Stark. We understood what this
158. 6:39character's personality was like. "
159. 6:42I am Iron Man."
160. 6:46We also got to see his powers, as well
161. 6:48as the way in which he built his own
162. 6:50armor. We grew fond of this character.
163. 6:54The Thor movie, which is perhaps the
164. 6:56most controversial case because the
165. 6:58character underwent personality changes
166. 7:00, at least served to introduce everyone
167. 7:03to the character's powers. Locke, Locke
168. 7:06, especially a fundamental piece of the
169. 7:08Thor films, perhaps even more important
170. 7:10than Thor himself for that beginning,
171. 7:12was Locke. We met Steve Rogers, and
172. 7:16those who had never consumed anything
173. 7:18from Captain America could see that,
174. 7:20wow, this guy here is honor, kindness,
175. 7:22putting himself above others. So,
176. 7:26everyone was discovering these
177. 7:28characters while Marvel also took the
178. 7:30opportunity to introduce some
179. 7:32supporting characters, I would say,
180. 7:34like Black Widow and Hawkeye. They were
181. 7:37appearing here and there. We were also
182. 7:40understanding who these important
183. 7:42characters were, but who perhaps didn't
184. 7:44have as much screen time as the main
185. 7:46ones.
186. 7:47Will I ever succeed in life? And then
187. 7:50when Avengers was released in 2012, the
188. 7:52audience didn't just see a new story
189. 7:54being told, they also saw a
190. 7:56continuation of what they already knew,
191. 7:58you know? Ah, so now Steve Rogers, who
192. 8:01came from such a different world, is
193. 8:03now having to adjust to the modern
194. 8:05world, you know? Because, hey, he was
195. 8:07in 1940 and now it's the 2010s. So, how
196. 8:10is that difference going to fall on his
197. 8:12shoulders? Well, people already knew
198. 8:14this because they had already seen his
199. 8:16movie before. You weren't just getting
200. 8:25to know the characters; you were
201. 8:27finally seeing a meeting between them.
202. 8:29And Marvel didn't need to keep adding
203. 8:32little things for you to care about the
204. 8:34Avengers, because you already cared.
205. 8:37They had already made us like Tony
206. 8:38Stark. Did you already like Captain
207. 8:41America? Did you already like Black
208. 8:43Widow? Didn't
209. 8:43you like Hawkeye?
210. 8:45Does nobody like me?
211. 8:47You didn't like Hawkeye, just like I
212. 8:48still don't, but you understand? When
213. 8:50they got together, it was that reunion
214. 8:52of characters that you already love.
215. 8:55This would be the equivalent of, I
216. 8:56don't know, after several movies, you
217. 8:58see Rambo teaming up with the
218. 8:59Terminator, or you see some character
219. 9:01from one animation teaming up with
220. 9:02another. You have already met them in
221. 9:04other films, so when they finally meet,
222. 9:06it becomes quite a major event, do you
223. 9:08understand?
224. 9:09You have to respect my 37-year career.
225. 9:13You got number three right, really
226. 9:15betting on the underdogs. And this is
227. 9:17right at the beginning, okay? Because,
228. 9:19let's go. Iron Man, who is Iron Man in
229. 9:21the line of good guys?
230. 9:23Genius, billionaire, playboy,
231. 9:24philanthropist.
232. 9:25Absolutely nobody. I would venture to
233. 9:28say that here in Brazil, for example,
234. 9:29Iron Man was known by only two specific
235. 9:31types of audiences. Who? Obviously,
236. 9:34comic book readers, and those who at
237. 9:36some point played a Marvel game,
238. 9:38especially Marvel vs. Capcom, knew that
239. 9:40Iron Man was a very attractive
240. 9:41character; he was easy to play with, he
241. 9:43was a good character. But like that, it
242. 9:47doesn't even compare, for example, to
243. 9:49the X-Men, which was with Fox. And in
244. 9:52that case, for me, there's no
245. 9:53comparison, right? The X-Men have
246. 9:55always been better known, more relevant
247. 9:57, and much more fun to watch than Iron
248. 9:59Man.
249. 10:00Certainly. Well, since they only had
250. 10:02the underdogs, they had to bet on them,
251. 10:04right? But as time went on, Marvel
252. 10:06actually bet even after it was already
253. 10:08established, like, Avengers was already
254. 10:10running, it was already a success, but
255. 10:12they still bet on things like Guardians
256. 10:14of the Galaxy. That's
257. 10:16crazy.
258. 10:23What Guardians of the Galaxy became?
259. 10:25It's crazy. Because, I already find it
260. 10:27difficult to see a construction like
261. 10:29that of Tony Stark, right? The
262. 10:32alcoholic character played by an
263. 10:34alcoholic actor in complete decline
264. 10:36that nobody cares about. And they
265. 10:39simply transformed Iron Man into a
266. 10:41character that, for many people today,
267. 10:43is the most well-known and coolest of
268. 10:45all Marvel. And besides, they made
269. 10:47Robert Downey Jr. the highest-paid
270. 10:49actor in the world. So, man, it's a
271. 10:51bizarre rise. Now, taking a raccoon, a
272. 10:54tree that only speaks one phrase, and
273. 10:56some absurd misfits and doing what they
274. 10:58did with Guardians of the Galaxy,
275. 10:59that's crazy.
276. 11:06Remember that while all this was
277. 11:07happening, we had DC already playing
278. 11:09catch-up, trying to reach Marvel
279. 11:11without knowing what to do with Batman,
280. 11:12Superman, and Wonder Woman. And Marvel
281. 11:16was pulling a bunch of nobodies out of
282. 11:18a hat and making it all work out really
283. 11:21well because they really believed in,
284. 11:23and built these smaller characters.
285. 11:26Then they say I'm stupid.
286. 11:29Point number four. Marvel never let you
287. 11:32forget about them. While building the
288. 11:35MCU in cinemas, Marvel also understood
289. 11:36that it had to be in other media, right
290. 11:38? It had to appear in games, it had to
291. 11:41appear in television series, in
292. 11:43cartoons. It had to be everywhere, you
293. 11:45know? It couldn't just be present in
294. 11:47the movie, you know? So, you might not
295. 11:49even have had a big Avengers movie
296. 11:52coming out. You had Spider-Man in video
297. 11:55games, you had an animated series at
298. 11:58some point, I don't know, about the
299. 12:00X-Men, you had a ride debuting at a
300. 12:02Disney park, you had Marvel everywhere.
301. 12:06I'm
302. 12:07unavoidable. And Marvel became a very
303. 12:13popular thing in the sense that it
304. 12:15appeared not only in the media they
305. 12:17were producing, but people started
306. 12:19appearing on the street wearing Marvel
307. 12:21t-shirts. Wow, man, there was a craze
308. 12:24here in Brazil that I don't know if it
309. 12:25was the same worldwide, okay? But some
310. 12:29big department store chain, I don't
311. 12:30know if it was Henner, I don't know if
312. 12:32it was Seia, I don't know which one it
313. 12:33was, they sold licensed Marvel t-shirts
314. 12:35, my brother, the Captain America
315. 12:36shield t-shirt. I'm sure you've seen a
316. 12:39lot of people wearing that t-shirt, in
317. 12:41addition to many others. But you'd see
318. 12:47a kid's backpack with the Marvel logo,
319. 12:49you'd play video games, and there were
320. 12:51the best-selling PS5 games: like Marvel
321. 12:53Spider-Man, then there was Marvel
322. 12:54Rivals, now there's Marvel Wolverine.
323. 12:57And in the middle of all that, there
324. 12:59was also animation: there was Arife,
325. 13:00there was animation, now X-Men 9.
326. 13:02Television series, like, maybe the
327. 13:04least successful of all were the
328. 13:06television series, but still, there
329. 13:08were some huge hits, like the
330. 13:09VandaVision series. Man, when it was
331. 13:11released it was something else, dude.
332. 13:18Marvel created an unbelievable brand
333. 13:21presence. So, they really realized they
334. 13:23couldn't just stick to movies. And that
335. 13:26became an arm that took over absolutely
336. 13:28everything in pop culture. They
337. 13:30penetrated,
338. 13:31penetrated, and penetrated with force
339. 13:33and a lot of sex.
340. 13:36Success number five, transforming
341. 13:38nostalgia into events. And this, man,
342. 13:41is the most recent from Marvel, right?
343. 13:43Because we can say that after Endgame
344. 13:45there was a drop, right? And in fact,
345. 13:47they had several weak films, but they
346. 13:49always managed to kind of understand
347. 13:51the consumer's mind, what the consumer
348. 13:53likes, what they want. I'm a
349. 13:55fan, I want to be. So they would go
350. 13:57there and announce a Spider-Man movie
351. 13:59that would bring together three
352. 14:01versions of Spider-Man. So that
353. 14:03nostalgia was very strong, it made
354. 14:04everyone have to go to the cinema, not
355. 14:06that they didn't want to go to the
356. 14:07cinema, they had to go to the cinema. I
357. 14:10remember my friends, people who don't
358. 14:12always go to the cinema, who don't have
359. 14:14that habit, you know, who have other
360. 14:16tastes, but they would talk among
361. 14:18themselves, we have to see this Three
362. 14:20Spider-Man movie,
363. 14:21this will be my best thing ever,
364. 14:25the Three Spider-Man movie, like, it
365. 14:27wasn't simply a union of three
366. 14:29characters, it was a union that carried
367. 14:32memories of generations, you know? of
368. 14:35that Spider-Man that maybe when
369. 14:37so-and-so, who doesn't even like movies
370. 14:39that much, he was younger, wow, he
371. 14:40watched the Spider-Man movies with Bob,
372. 14:43you
373. 14:43know? Nowadays he doesn't like it
374. 14:45anymore, but in the past he did. And
375. 14:47Marvel understood that our
376. 14:48relationships with these characters go
377. 14:51far beyond simply, oh, wow, a new
378. 14:53Spider-Man movie, look how cool. No,
379. 14:56man, it's a matter of the heart. People
380. 14:57want to relive what they experienced in
381. 14:59the past. And Marvel started feeding us
382. 15:01and transforming nostalgia into events.
383. 15:04No, and you know what's really crazy?
384. 15:05Because, like, they managed to take
385. 15:06advantage of a nostalgia that wasn't
386. 15:08theirs. For example, the nostalgia
387. 15:10involving Sun Remy's Spider-Man. Well,
388. 15:13it belongs to Sun Remy's Spider-Man. It
389. 15:16wasn't Marvel as an industry, but they
390. 15:17managed to absorb it into the films
391. 15:19they were making. But now they've
392. 15:22reached a level of creating nostalgia
393. 15:23from their own universe, which is
394. 15:25Avengers and Dr. Doom, which is clearly
395. 15:27taking things from Endgame, memorable
396. 15:28moments from Endgame. Nostalgia is
397. 15:32feeding back on itself. And we have
398. 15:41another example here that follows the
399. 15:43line of the Spider-Man movie from Sun
400. 15:45Ray, which is what Marvel did in
401. 15:46another very successful film, Deadpool
402. 15:48and Wolverine. They took a nostalgia
403. 15:51that isn't theirs, a nostalgia created
404. 15:53by those X-Men movies from Fox in the
405. 15:55early 2000s, which in my view have much
406. 15:58less traction and much less impact
407. 16:00today than a Spider-Man movie. But they
408. 16:04went there and they realized that the
409. 16:06gold nugget of this universe was Hill
410. 16:07Jackman as Wolverine. That was the
411. 16:10character that nobody could even see,
412. 16:12you know? "Who's going to play
413. 16:13Wolverine?" People don't know, they
414. 16:15can't, because, well, Hill Jackman kind
415. 16:17of*is*Wolverine. And this Deadpool and
416. 16:19Wolverine movie transformed that in a
417. 16:21way that made us feel nostalgic for
418. 16:22those films. At the end, it showed Hugh
419. 16:25Jackman playing young Wolverine in
420. 16:27those credits.
421. 16:28What nostalgia,
422. 16:29man. And a lot of people crying, you
423. 16:31know? Marvel turned this into an event.
424. 16:34Geniuses.
425. 16:42How beautiful, man. And there's a bonus
426. 16:47item here that shows how Marvel knows
427. 16:48what it's doing, which is what?
428. 16:50Recognizing mistakes and changing
429. 16:52course. Because, as we've already
430. 16:54discussed, after Timon, there was a
431. 16:56drop in popularity, and many would be
432. 16:58terrified, wouldn't know what to do,
433. 17:00and so on, but look,
434. 17:01look, just a comment, okay? Sometimes
435. 17:03we even said, like, man, it's over,
436. 17:05there's nowhere else to go, okay? We
437. 17:08said that, but Marvel still had its own
438. 17:10plan. And look how crazy, because their
439. 17:12plan consisted of making Keng a major
440. 17:14villain in this new universe, right? A
441. 17:16Keng who ended up not being that
442. 17:19appealing. Marvel realized this, and
443. 17:21then it coincided with Jonathan Majors,
444. 17:23the actor who plays Keng, getting
445. 17:25involved in several controversies, and
446. 17:26they had to fire him. Then they saw
447. 17:29this mess and anyone could have done
448. 17:30this: "Dude, screwed up, man.
449. 17:32I think I got screwed. Don't you know
450. 17:36what solution any other studio would
451. 17:38have? Any other studio, okay? Here at
452. 17:40DC it's like this: Fire this guy and
453. 17:42let's put another guy here. Yeah,
454. 17:44but let's keep Keng.
455. 17:45Let's. Keep him. It's all planned. The
456. 17:47guy already appeared in the Lock series
457. 17:49. So much fuss.
458. 17:50But why is Marvel genius? Because they
459. 17:52looked and thought, 'Look, the guy
460. 17:53messed up here and we're going to have
461. 17:55to change this actor.' And his
462. 17:57character didn't attract attention. So
463. 17:59let's kill two birds with one stone.
464. 18:02Since he messed up he's leaving, so
465. 18:03let's change him. Let's bring in
466. 18:04something else. 'And then we go back to
467. 18:06point five, which is nostalgia. They
468. 18:08managed to feed off nostalgia. That's
469. 18:15it. They brought back Robert Downey Jr.
470. 18:18as Doctor Doom. And we're obviously
471. 18:21filming this before seeing his Doctor
472. 18:24Doom, but
473. 18:25with the certainty that Marvel will..."
474. 18:26It's going well. With the certainty
475. 18:28that they managed to revive something
476. 18:29that had died,
477. 18:31because the introduction of Kang went
478. 18:33wrong and Marvel turned that rock
479. 18:34bottom, which I would say was after all
480. 18:36the mania there, when they were really
481. 18:38in a terrible moment, they went there,
482. 18:40got Robert Downey Jr. and said: "Okay,
483. 18:41this is Doctor Doom now, the directors
484. 18:43of the Avengers movie are coming back
485. 18:45and, suddenly, whether you like it or
486. 18:46not, whether you agree or not, because
487. 18:48we're not talking about
488. 18:51quality, we're saying that this
489. 18:52movement, recognizing the mistake and
490. 18:54changing course, made everyone start
491. 18:56talking about Marvel Games again. Just
492. 18:59to make that very clear, I'm not
493. 19:01talking about quality, right? Because I
494. 19:03don't even think this Doctor Doom movie
495. 19:05is going to be a good movie, but I'm
496. 19:07sure it's going to be a success. That's
497. 19:09undeniable. Oh, but it's not going to
498. 19:11be good. Okay, I also think it's not
499. 19:13going to be good. But it shows how
500. 19:14Marvel understands the audience's mind,
501. 19:16man. And then we must speak, we must
502. 19:25offer praise to the cap-wearing Kevin
503. 19:28Feige, the mastermind behind this MCU.
504. 19:31This guy is a genius. This guy is a
505. 19:33genius. This guy must be one of the
506. 19:34greatest producers cinema has ever seen
507. 19:36. But nowadays it's ugly to say that
508. 19:38because he makes superhero movies, he
509. 19:39makes movies that aren't good. But he's
510. 19:41a genius. The way he plans things, how
511. 19:44he aborts when things go wrong. And so,
512. 19:46I'm not saying he never makes mistakes,
513. 19:47he makes a lot, but he gets it right
514. 19:49much more often than he gets it wrong.
515. 19:51And with these decisions that were made
516. 19:53at very key moments, with this vision
517. 19:55of" we want to create a future like
518. 19:56this, let's put everything together now
519. 19:58, let's start spreading an ambition
520. 20:00that seems endless, "they managed to
521. 20:01create simply the biggest franchise in
522. 20:03the history of cinema.
523. 20:05These guys are amazing,
524. 20:06in 20 years, man, this is recent. This
525. 20:08is very recent.
526. 20:09Crazy.
527. 20:11So that's it, folks. If you enjoyed
528. 20:12this video, give it a like below and
529. 20:13comment if you agree or disagree with
530. 20:15our perspective. You might have a
531. 20:16different opinion,
532. 20:18and you might also find some things
533. 20:19right and some things wrong about
534. 20:20Marvel,
535. 20:21right?
536. 20:21Feel free to share your thoughts below.
537. 20:24And right after that, don't forget to
538. 20:26check out the links in the description
539. 20:27that will take you to PI Games, where
540. 20:29we're going to play what? Marvel's
541. 20:31Wolverine, because that's the game
542. 20:33that's about to be released as we're
543. 20:35recording this. I think this video will
544. 20:37be posted after the release, okay? But
545. 20:39we're already thinking about it because
546. 20:41it's Marvel, you know?