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4 cambios de SEO Local para conseguir clientes en 2-3 semanas — Transcript

by Pedro SEO · 4,591 words · 665 segments · language en · Watch on YouTube

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0:01If you follow what I say in this video,
0:03I guarantee you'll see results in about
0:05two to three weeks, believe me, because
0:06I know it works. Before we continue,
0:09who has seen a chart like this in the
0:11last few months, the last few days? The
0:13fact is, as you can see, the charts
0:15show that organic traffic is dropping.
0:17And the worst part is that those of us
0:19who did perfect SEO are the ones seeing
0:21these types of charts. We did
0:24everything they told us to do and we're
0:26still like this, so it really hurts.
0:29And in the case of HubSpot, which takes
0:31the prize, you can see how they went
0:33from 10 million visits to 2.5 million
0:35visits. I mean, why has traffic dropped
0:39like this? This is basically because
0:42now when we search on Google, there's
0:44AI-generated text resolving the user's
0:46search. In fact, it's said that 48%of
0:50searches trigger the Google AI overview
0:53. This means that when you search for
0:55something on Google, it's very likely
0:57that this AI-generated text will appear
0:59and you won't visit the website anymore
1:01. That's why we see charts like
1:03HubSpot's or a client's, and why we see
1:05that drop in traffic. And it's normal.
1:08In the past, we searched for
1:09information like this and had to filter
1:11through the whole list of URLs, one
1:13after another, page two, and so on,
1:14right? Today, with artificial
1:17intelligence, we have assistants that
1:19do those searches for us, and that way,
1:21we get the result much faster. And all
1:24of you watching this video, I'm sure
1:26you're already using ChatGPT or
1:27something similar; so we know the good
1:29results it gives us, and that's how we
1:31search now. The good thing about this
1:34is that the customer gets informed
1:35faster, so when it's time to make a
1:37purchase decision, they've already
1:39decided and go much faster to buy. So
1:41that's where we win. That's why HubSpot
1:45increased revenue by 20%last year, so
1:48even though they lost 75%of traffic,
1:51the conversion and revenue are
1:53increasing. And the fact is that SEO
1:56continues to be one of the best
1:58marketing strategies to get customers
2:00today. Let's say the person consuming
2:02content on social media doesn't need
2:04what you're selling at that moment.
2:05However, the one who has searched for
2:07something on the internet, on Google,
2:09does need it. They need your help at
2:11that moment. For that reason, SEO is
2:13usually one of the best digital
2:15marketing strategies, and we know it
2:17firsthand, since at the agency we
2:19manage more than 30 clients and we have
2:21more and more success stories, more
2:23happy clients thanks to organic
2:25positioning. And yes, I won't lie to
2:28you, to do SEO in 2026 the E-E-A-T
2:31factor has become quite essential. That
2:34is to say, the brand is usually
2:35something fundamental. I know this
2:37isn't very attractive, but on the other
2:39hand, it is true. So don't worry,
2:41because you most likely don't have a
2:43developed brand. I'll summarize what
2:45E-E-A-T is for you. Basically, it's a
2:47factor that Google decided to apply to
2:49know who was writing an article, who
2:51was behind a webpage. Basically because
2:54with artificial intelligence everyone
2:56is an expert at everything, everyone
2:58creates perfect content, everyone does
3:00amazing SEO, right? So, that's why they
3:02introduced this to know who is behind
3:04it. So the brand today becomes
3:06fundamental to rank within the Google
3:08search engine. But hey, don't worry,
3:10because there's a reason I'm here to
3:12explain to you how to get clients from
3:14Google without having E-A-T, without
3:16having your personal brand or your
3:18brand on social media and such. Okay?
3:21Mind you, I'll tell you in advance that
3:23social media is what will take your
3:24business to the next level, but it
3:25requires a lot of dedication. You have
3:28to prepare the scripts, record the
3:30content, edit it, and publish it. And I
3:33know all this creates a lot of
3:35frustration, but it's true that social
3:36media is incredible, and I tell you
3:38this firsthand. Since I opened my
3:41YouTube channel 8 years ago, I haven't
3:43stopped uploading content and, thanks
3:45to having my personal brand worked on,
3:47my YouTube channel, my social media,
3:49and so on, I have had opportunities
3:50such as, for example, giving my first
3:52presentations; being a reference in the
3:54SEO sector; being a professor at the
3:56Polytechnic University of Catalonia for
3:58several years; collaborating with
3:59brands like TikTok, Semrush or Ray
4:01Networks, which I love very much and
4:03they sponsor the channel; and having
4:05the opportunity to meet leading
4:06businessmen here in Spain, like Enrique
4:09Tomás, who I was lucky enough to spend
4:11a day with side by side, learning a lot
4:13. And the good thing about all this is
4:15that I have been able to create my own
4:17team at Palo Seco of 15 professionals
4:19where we help more than 30 companies
4:21day by day. Even so, the best part of
4:23all this for me is having the total
4:25freedom to do what you want, when you
4:27want, however you want. In my case, I
4:29spend it on travel, and I've had the
4:31opportunity to go to New Zealand to see
4:33the Southern Lights, go to the Amazon
4:35with my partner Oscar, travel through
4:37Japan for a whole month with my friends
4:39, or travel around the world with
4:41Lorena. And now that I have a family,
4:44the opportunity to live wherever I want
4:45in peace, with calm, and above all,
4:47with time. So, since social media
4:50probably isn't bringing you clients
4:52today, don't worry, that's normal. We
4:54went through the same thing. We used to
4:57get clients from Google. Building that
4:59brand and authority is key, but it
5:01takes a lot of time. So, I'm not saying
5:04don't do it—you have to—but the
5:06beauty is that you can get clients
5:08right away, without depending on a
5:10large social media following. So, what
5:12I’m going to show you today is this:
5:14how to get clients from Google in just
5:16two to three weeks. And as I told you,
5:18I know this works because we use it
5:20with more than 30 companies that choose
5:23us month after month, and we have
5:24results like this pool architecture
5:26firm in Madrid or this adventure sports
5:29center in Aragon. Now, if I were to ask
5:31you to list some SEO factors, think of
5:33factors that come to mind. Tell me, I
5:36don't know, structure, interlinking,
5:38meta titles, blah blah, loading time.
5:40Think about those SEO factors. I'll
5:42give you a moment, but I know you
5:43quickly thought of two, three, or four.
5:45You should know that, nowadays,
5:47artificial intelligence is already
5:49doing the vast majority of SEO. Just as
5:52we create content with artificial
5:54intelligence and it creates it
5:56perfectly, AI is solving many SEO
5:57problems we used to have. In fact, we
6:01changed our website to be 100%built
6:03with artificial intelligence. We said
6:05goodbye to WordPress. Now we use a
6:07framework called Astro, and we develop
6:09everything with artificial intelligence
6:11. And obviously, since you know how
6:15Leia works, it does all the SEO
6:17perfectly: the structure, the schema,
6:19all the interlinking, redirections,
6:21sitemaps, robots, and so on. I mean, it
6:24creates a base that makes it very hard
6:26to match the speed at which we operate.
6:28We are going to be much faster than
6:30anyone else. To give you an idea, on
6:32the blog, when we upload a video to
6:34YouTube, it automatically takes the
6:36transcript, creates an article for you,
6:37and uploads the video, or when we
6:39upload a newsletter, it also publishes
6:41it automatically with all the SEO done.
6:44And that is basically automating
6:46processes. If you want to learn how to
6:48make websites with AI, I have this
6:50video where I explain how to build
6:52websites with AI in case you want to
6:54see it, but don't go yet because now
6:55I'm going to explain how to get clients
6:57quickly by working on SEO. First,
7:00understand the three terrains, the
7:02three surfaces where the user can
7:03arrive organically. We have the whole
7:06Google Search side, let's include
7:07YouTube in this pack. We have the whole
7:09Google Maps section and we have the AI
7:12search section, Go, AEO, call it what
7:14you want. And if I asked you which of
7:16these three channels is the easiest to
7:18rank in today and make a difference
7:20with the immense amount of people on
7:22the internet, what would you say? And
7:24I'm sure you've already thought of it.
7:26And yes, Google Maps local SEO is where
7:28you will get results the fastest. And
7:31I’ll tell you in advance because
7:32there will be someone who says, "I
7:33don't have a Google profile, my
7:34business doesn't need a Google profile.
7:36" Local SEO isn't only done on Google
7:38Maps, so stay calm. And basically, it's
7:40the key because you're going to
7:41differentiate yourself from all the
7:42competition on the internet. You will
7:44only compete in your city, in your town
7:47, in your location. So all the players
7:49in Spain are already out. I'm going to
7:51take the example of this pharmacy,
7:53which is one around here in a town near
7:55Valencia as a reference, okay? It's a
7:57pharmacy that has been around for 12
7:59years since its profile was created, it
8:01has 29 reviews and the last one is from
8:03two months ago, that is, the last
8:04review this business received was two
8:06months ago, okay? And then it has a
8:08website with more than 400 pages, but
8:10it doesn't have a single page of local
8:12content. So, the key is to appear when
8:15people need help at that moment, right?
8:18When someone searches for pharmacy, for
8:20a pharmacy that has 10,000 searches a
8:21month. Yes, those are a lot of searches
8:24, but when someone is searching for
8:26pharmacy near me or pharmacy nearby or
8:28pharmacy Valencia, all those searches
8:29are people who need you right now and
8:31that is where you must appear. The key
8:35here is to understand that you aren't
8:37number one on Google Maps, because you
8:38most likely search for yourself and see
8:40you're in first place because you
8:42searched right from your business
8:44location, and that’s not how it
8:46really works. For that, there are tools
8:49like the one I'm going to show you,
8:51where you copy a business, come here,
8:52paste it, and enter the keyword you
8:54want to analyze; for example, "pharmacy
8:56near me." You set the grid size here,
8:59for instance, say 7x7, and the radius,
9:01let's make it 5 km. And when you run
9:05this scan, what happens is that it
9:06automatically uses artificial
9:08intelligence to repeat the "pharmacy
9:09near me" search from different
9:11locations, you know? Basically, what it
9:14does is, if you’re here, it will
9:15launch a search from here, from here,
9:17from here, and it will draw you a map,
9:18okay? To help you see all the locations
9:21where your business appears. So, as you
9:23can see, you can clearly see it here,
9:24okay? If someone searches from their
9:26own location, you're number one, but if
9:28someone searches over here, you'll be
9:29at number five. See? It shows up down
9:31here. If it shows up here, it’s
9:33number three, better, but if it shows
9:34up over here, it’s already 13. I mean
9:36, here it doesn't even appear. Even
9:37this one here, the 11 is also out,
9:39though obviously the one up here, hey,
9:41it’s not needed, right? But at least
9:43these here, this 11, this 11, we should
9:45definitely improve these just by fixing
9:48these nine here. We would already have
9:50this range covered because right now
9:52you're reaching 33 and one, but these
9:54here, the 11s, you're totally out,
9:56you're not getting anything. So, what I
9:58want us to do today is for you to pull
10:00four levers to improve these results,
10:03okay? And as I've mentioned before, we
10:05know this works because we've done it
10:07with clients, okay? This, for example,
10:09is the Aragon sports center, which as
10:11you can see, when they arrived, looked
10:13like this. And by applying the things
10:15we did, we improved the performance a
10:17whole lot. Obviously there is much more
10:19to it, I mean, don't expect to have it
10:21perfect like you're seeing on screen,
10:22or even in the case of Arquitectos
10:24Madrid, it's even more intense, but
10:25don't think we're going to get there
10:27just by tweaking these four things.
10:29We're simply going to improve quite a
10:30bit, okay? I say this because the one
10:32for Arquitectos Madrid was crazy, it
10:33was amazing. There are many things to
10:35do, but I only want you to do four
10:37because I know that with these four
10:38you'll already notice it, you'll
10:40already see improvement, okay? So pay
10:42attention. First of all, know your
10:44current situation. We have to audit
10:46ourselves and be honest with ourselves.
10:48You can do this with some Claude skill,
10:50use prompts and such, and you've got it
10:52. Or the more professional way is to do
10:54it with an application like the one I
10:56showed you. The key to using the
10:58application is that you can take your
11:00Google profile, meaning you go here,
11:03click share, copy the link, go to GBP
11:05audit, paste it, and click analyze. And
11:08here, automatically with artificial
11:10intelligence, it will take your entire
11:12profile, analyze it from top to bottom,
11:15and create a report with everything you
11:17need to do. And by the way, while it
11:20audits the profile, if you want to know
11:21about the app, where it is, and so on,
11:23it's exclusive to the Paloseco School
11:24community. Inside, we have a program
11:27where we explain how to get more
11:29clients with SEO and how to work on SEO
11:31using artificial intelligence. And
11:34within the local SEO section, where we
11:36have all the modules, you have the
11:37local SEO audit lesson, where we
11:38explain how to do it here, okay? And
11:40here you have the tool, okay? Here it
11:43is. So, you click here and create a
11:45free account so you can start applying
11:47all of this. And obviously, don't worry
11:49, we have live calls to answer any
11:51doubts or questions. If you want more
11:54information or to join, I'll leave the
11:55link in the video description and in
11:57the pinned comment. And look at this
11:59beauty. It runs an audit, gives you a
12:01score, tells you everything you need to
12:03do, and most importantly, it tells you
12:04what you need to do right now to
12:06improve. Okay, respond to negative
12:08reviews, expand the description from
12:10168 characters to over 600, include
12:12keywords, and obviously create a direct
12:15review link to send via WhatsApp
12:16because you have very few reviews.
12:19Adding prices or claiming the Business
12:20Profile with the NAP—I’ll explain
12:22what that is in a moment, okay? But
12:24anyway, we can get this done in less
12:25than an hour, okay? I mean, this will
12:27already improve the listing quite a bit
12:29, okay? Here you have the strong points
12:30and here you have the critical ones;
12:31above all, the volume of reviews is the
12:33most concerning thing, okay? In this
12:34case, this person has 29 reviews, so
12:36they would need to improve all of this,
12:38okay? So, we would need to create a
12:39review system, which we will obviously
12:41talk about. Then, pricing and services
12:43also help a lot. And well, here they
12:46explain a lot more things that they
12:47should start doing; I have to say that
12:49the listing, hey, isn't half bad, okay?
12:52But it certainly can be improved. And
12:53well, for me, this is the first thing
12:55we have to do: audit ourselves, be
12:57honest, and apply these changes. The
13:00second thing we have to do is create a
13:02location landing page. If you do this
13:04with artificial intelligence, it’s
13:06just a moment. And I want you to
13:07understand that people who are using
13:09artificial intelligence today—that is
13:11, using ChatGPT, Claude, and so on—
13:13just using it as is, are way behind; I
13:15mean, they’re like back at the start
13:16when ChatGPT came out, the people who
13:18were using ChatGPT. To make sure we
13:21understand each other, if you aren't
13:22using artificial intelligence like
13:23ChatGPT or Claude in the desktop
13:25version—I mean, on your desktop—if
13:26you look here, I have it; do you see
13:27that I have Claude and ChatGPT open?
13:30This is what we need to use. If you use
13:31it in the browser, this is what you
13:32should be using instead. If what you do
13:34is open a tab in the browser and work
13:36from there, you’re using artificial
13:38intelligence the wrong way, like in the
13:39old days. What we need to do is have
13:41the applications downloaded, because
13:43when we have them downloaded, we can
13:45manage our projects. And in this case,
13:46we can tell it: look, I’m asking for
13:48everything I need for the site here. In
13:49this case, for example, I told it to
13:52create a page for a digital marketing
13:54agency in Madrid. See? I gave it this
13:57whole prompt—which I obviously
13:59already told it to help me write—and
14:00once I send the prompt, it analyzes
14:01everything, starts searching for
14:03keywords, tells you which ones have the
14:04most volume, and so on, and begins
14:06creating all the content. And look at
14:08the page it created for me in just a
14:10moment: with all its blocks, all its
14:11sections, its strong points, what
14:12you’re going to get, who’s going to
14:14manage the account, the cost to include
14:15the EAT, the frequently asked questions
14:17. We did all of this with just a simple
14:19prompt, and then, obviously, if we want
14:20to modify anything, we just ask for it
14:22little by little. I mean, I’m here
14:24talking to it and changing everything,
14:25okay? It does the deployment, which
14:26means, hey, put it online because right
14:28now we have it locally on the computer,
14:29right? But then, hey, if I wanted to do
14:31a redirect, hey, I can do it in a
14:32moment, right? Or I don't know, let's
14:34go to the form, I want to change this,
14:36change the questions, blah blah blah,
14:37and I keep doing it and asking it, and
14:39it keeps executing. So I almost don't
14:40have to do anything at all. So the key
14:42is to create a webpage with your
14:44location because that way we’re going
14:46to reinforce everything related to
14:47local SEO. I mean, it is fundamental
14:50that we do this because most people
14:52haven't done it. People think that
14:54working on local SEO is just the Google
14:56My Business profile and that’s it.
14:58And then we have the entire website
14:59side that they don't use. So just
15:01because of this, you’re already way
15:03ahead of the competition. Okay, let’s
15:05enter the universe of reviews, which is
15:07really the engine of local SEO. It
15:09seems simple, but it is a universe. In
15:11fact, in our community, we have a
15:13lesson exclusively on reviews that
15:15lasts 27 minutes, and we also did a
15:17live session with Javi Delgado, who is
15:20the local SEO expert, lasting an hour
15:22and a half talking only about reviews,
15:24and many wanted more. And since I don't
15:27want to make a 2-hour video, I’m
15:29going to explain the three keys for you
15:31to improve your review system, okay?
15:33The first thing is that you need to
15:35create a request system, meaning you
15:37have to define the exact moment to ask
15:39for a review from your client or the
15:40person who can leave the review. Here,
15:43the key is that you do it at the peak
15:45of satisfaction. When a person gets a
15:47haircut, well, hey, when they are
15:49leaving the shop, have a notification
15:50reach them 5 minutes later, *ding*,
15:52leave a review, okay? That’s when it
15:54has to go out, and all automatically.
15:56Let's not be cheap, please go and leave
15:57me a review. I mean, we can also ask
15:59for them, obviously, but these days if
16:00we automate it, it sounds much more
16:02natural, it looks better, and it's not
16:03so, how should I put it? So aggressive,
16:05right? For me, that is the key.
16:07Something important you need to know is
16:09that pace beats volume. Why? The
16:12pharmacy we saw, which has been there
16:14for 12 years and only had 29 reviews,
16:16is going to fall behind. This happens
16:18because, imagine a restaurant that’s
16:20been open for 15 years...let's say 10
16:23years, and for the first five years it
16:25was a huge hit because the chef was
16:27amazing, the food was great, it got
16:29tons of reviews, 5,000 reviews, and
16:31then three years later someone buys it
16:33who makes terrible dishes, to put it
16:35bluntly, and well, it has a horrible
16:37menu, bad service, and so on. So Google
16:40says, "Hey, what’s happening with
16:41this business that it's not getting
16:43reviews? What’s going on here?" So,
16:44I’m going to lower its ranking
16:46because what I want is someone real,
16:48okay? So, that's why a consistent pace
16:50always beats volume. I hope I've made
16:52that clear. And finally, guide the
16:54content without writing it yourself.
16:56Obviously, you're watching this video
16:58because you know about SEO, you care
17:00about SEO, and you know what a keyword
17:02is. So, try to get them to include some
17:05potential keywords in that review, okay
17:07? Because that helps with SEO, too. I
17:09say this because it’s surely happened
17:11to you, right? You search on Google for
17:13, I don’t know, avocado toast, and
17:15nobody is targeting that keyword in
17:17their Google profile. But if a user
17:18leaves a review saying, "I had a
17:20delicious avocado toast," and includes
17:23a photo, that’s gold because that is
17:25SEO. When someone searches for that, it
17:27will show up, okay? So that’s also
17:28the key. And lastly, when you ask for
17:30reviews, if you ask for them, don't
17:32just say, "Leave me a review" and leave
17:34it at that. We go to the Google
17:35Business Profile, and in here you will
17:38see an option. If we go in, when you
17:40open your profile, you have a section
17:42here that is for asking for reviews.
17:43This is the link you need to share or
17:45this QR code, okay? This right here,
17:47because when the user opens this, what
17:49happens is it takes them directly to
17:51leave the review and they don't have to
17:53ask, "Where do I go?" Okay, so people
17:55say share this, leave me a review. It's
17:57like, "No man, put it somewhere else."
17:58Because here the user says, "Okay, if I
18:00go to reviews. Where do I go?" Okay,
18:02yes, right here. Oh, right, up here the
18:04user is usually a bit clueless, okay?
18:06So, make it easy for them, okay? Send
18:08them the direct link, don't just put
18:09the Maps listing and be done with it.
18:11And well, if you're enjoying all this
18:12content, give it a like, subscribe so
18:14you get more videos like this, and
18:15leave me a comment with something nice
18:17because I love that. And well, let's go
18:20with the last tip, which for me is
18:22awesome and what will make the
18:23difference, what most people aren't
18:25doing, and that is the NAP and
18:26citations topic. And I'm telling you,
18:29very few people are doing this, not to
18:31say none of your competitors. Okay, the
18:33key, first of all, what is the NAP? NAP
18:36comes from Name, Address, and Phone. In
18:38English, it's name, address, phone,
18:40okay? That's why it's called NAP. I add
18:42an extra one, the website, and you'll
18:44see why. And to me, it makes a lot of
18:46sense. The most important thing of all,
18:48as I'll put down below, use the same
18:50one always. I mean, what Google wants
18:52is for you to make it easy for them,
18:54and Google is sick of people putting
18:56different addresses. For example, in my
18:59case, my address is AV. Fiteirusi, 35AD
19:02. It's not "avenida," it's not AV
19:07without a dot, it's AV dot. Okay, I say
19:10this because just like "calle,""C/",
19:13etc., that's all stuff Google wants to
19:15have clear. Why? Well, because for
19:17example, AV Fite Rose exists, and for
19:19example, there's also Fite Rose Street.
19:21So it wants you to put it exactly. So
19:22you copy this and paste it. Copy, paste
19:25. In fact, I've even put the meme of
19:27this guy copy-pasting here, okay?
19:29That's what we have to do. And the same
19:32with the website, http, https, www.
19:37Let's always use the same one. My
19:40preferred format is https: //ourweb.
19:44That's my preferred format, but
19:45everyone should use their own and
19:47always stay faithful to it. So, what
19:49you are going to do now is first create
19:52your master listing with the exact name
19:54, okay? with the name we mentioned,
19:57copy and paste from your Google Maps,
19:58and then also your name, your address,
20:00your phone number, your email,
20:01everything exactly the same. That is
20:04the first thing you have to do; you can
20:05do it in a moment. And once you have
20:08done this, you have to register in
20:10different local directories, for
20:11example: Google Business Profile, which
20:13almost all of you already have; Bing
20:15Places for Business, which surely not
20:17many people have; Apple Business
20:19Connect, which people don't have either
20:21; Yellow Pages, Yelp Spain, CLX,
20:23etcetera. Well, a ton of pages, right?
20:26If by chance you have already joined
20:28the community, know that here,
20:29obviously, we give you the master sheet
20:31along with all the addresses for you to
20:33register, so you can mark them off: hey
20:35, this one is pending, this one is
20:36verified, blah blah blah. And you also
20:38have it organized by sectors. And I
20:40tell you that with this, when you
20:42register here, you will stand out from
20:44your competition for two main reasons.
20:46First, your competition is not
20:48registered in all these directories.
20:50And second, the people who are
20:52registered do not respect the NAP. And
20:54that is the key, and that is what
20:56Google wants—for everything to be
20:57exact, because that way you make it
20:59easy for them, okay? So, by doing this,
21:01you will already make a difference.
21:03There are four steps. First, audit your
21:05profile and optimize it. Second, create
21:07your service landing page with your
21:09location. Third, create that review
21:12system. And fourth, the whole issue of
21:14local citations with your NAP. Super
21:16easy. It should take you about 4 or 5
21:18hours approximately to do this. So if
21:20you do these four things in order, you
21:22are already ahead of the vast majority.
21:24So you know, if you do these four
21:25things in order, you are already ahead
21:28of the vast majority. But if even with
21:30this you don't have enough and you are
21:32like me, always wanting more, I’ll be
21:34waiting for you inside Paloseco School,
21:35where you will be surrounded by
21:37different entrepreneurs, SEO
21:38consultants, and business owners who
21:40are going through the same thing, since
21:41everyone is going through this program
21:43and getting results. We also hold live
21:46video calls to resolve doubts, give you
21:48feedback, and help you with whatever
21:49you need. You have the information in
21:51the video description and in the pinned
21:53comment. If you want to be a part of it
21:54, I’ll see you inside, and if not,
21:55well, we’ll see each other around
21:56here. So follow me, give me a like if
21:58you enjoyed the video, and I'll see you
21:59down the road as we keep learning. Big
22:01hug.

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