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$300 ROBOT MAKES YOUR PERFECT MAKEUP ROUTINE? — Transcript

by James Charles · 5,308 words · 740 segments · language en · Watch on YouTube

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0:00Hello you guys, James Charles here and
0:02welcome back to my YouTube channel.
0:04Today's video could be monumental
0:06because we could be solving my
0:08foundation matching problems forever. We
0:11all know that in the beginning of my
0:12career, I was not exactly the best at
0:15getting my foundation color correct.
0:17Sometimes I was orange, sometimes I was
0:19yellow, sometimes I was plain old white.
0:21It was really challenging for me to be
0:23able to pick a great foundation shade.
0:25So, it is safe to say after eight years
0:26of doing makeup on both myself, some of
0:28the world's most famous faces, literally
0:30having my own makeup brand. Now,
0:31unfortunately, I have still not been
0:33able to master the art of perfect
0:35foundation matching. However, there is a
0:38new device on the market that may solve
0:40this problem once and for all. This
0:42video has been going viral all over
0:44social media of a custom foundation
0:46mixing robot. This device costs $300,
0:50but apparently, you take a photo of your
0:52skin. It comes with white, black,
0:54yellow, blue, and red pigment, and it
0:56can custom mix together your perfect
0:59shade of foundation every single time.
1:02So, of course, you guys know I bought
1:04it. And in today's video, we're going to
1:05put this to the test. Unpaid,
1:07unsponsored, unbiased, brutally honest
1:10review. Can this machine actually match
1:12my foundation once and for all? For
1:15$300, it better.
1:20If you guys are excited for today's
1:21video, if you think this robot can
1:23actually match my foundation, please go
1:24ahead and give this video a big thumbs
1:26up down below. Your love and support
1:27really helps me and the channel out
1:29quite a lot. And if you have not
1:30already, more than 80% of you guys that
1:32are watching our videos every single
1:33week are not actually subscribed. So,
1:35click that button as well as the bell
1:37icon next to it so you guys get a
1:38notification like this every time I
1:40upload a brand new video. Last but not
1:42least, if you're watching me on your TV,
1:44hello friends and family. You can swipe
1:46up on your remote and click my little
1:47profile picture right down here and
1:49subscribe that way. All right, let's get
1:51right into today's video. So, like I
1:53said, you guys, I saw the video all over
1:55social media of creators trying this
1:56custom foundation mixing robot, and I
1:58placed an order online. My total came to
2:01$300 from the brand Bold Hue. This is
2:04the box that it came in, but I also got
2:06a custom little note card as well, and
2:07it says, "From the bottom of our hearts,
2:09thank you. Your support means everything
2:10to us. We've worked tirelessly to bring
2:12Bolt Hugh to life driven by a mission to
2:14create a more inclusive beauty industry
2:16where everyone is seen, heard, and
2:17celebrated. I do appreciate that, but
2:19$300 is definitely um not accessible to
2:22everyone in order to be seen, heard, and
2:24celebrated. $300 is a lot of money.
2:26Granted, I understand the technology is
2:28certainly not cheap, but like if you
2:30want everyone to be seen, heard, and
2:31celebrated, baby, we're going to need to
2:32repric this to about 30 bucks. Okay,
2:34take a zero off the end of that. I can
2:36definitely appreciate the effort that
2:37went into the packaging and the custom
2:39little note for $300. At least they want
2:41me to be appreciated. Let's go ahead and
2:43open up this box and see what we have
2:47inside. We got a slow reveal. There we
2:50go. Okay. Says, "Be bold, be you, bold
2:53hue." Okay. Brand slogan. We have the
2:56user manual. Bold you custom foundation
2:58device. And we have the actual
3:00foundation mixing robot right here. Look
3:03at that. I have this box inside. We have
3:06blue, yellow, red, black, white, gray,
3:10gray. No, surely not. That's crazy.
3:13Okay, we also have foundation jar, so we
3:15can put our custom little colors in. And
3:16it comes with a beauty blender as well,
3:18which I can love and appreciate. We do a
3:20lot of videos on the Painted account
3:21talking about beauty blenders, and a lot
3:22of you guys think that like I have beef
3:24with beauty blender. I love these
3:25things. They're a great sponge. I still
3:26have several in my makeup collection.
3:28They're just expensive. And
3:29unfortunately, they're out of a lot of
3:30people's budget to be spending $20 on a
3:32makeup sponge every single time you have
3:34to get ready. That's why I love the
3:35painted sponge. It is double the size,
3:37even bigger when you actually get it
3:38wet, but half the price at only 10
3:39bucks. So, I would recommend painted
3:41sponge instead, but if you want to get a
3:42beauty blender, it's great. Love this.
3:44Download the app. [ __ ] I have an app
3:46that I need to download. Oh my gosh.
3:48Okay, get started here. Download the
3:50app. Okay. Bold to Perfect Match. Oh,
3:53out of three ratings, it has five stars.
3:55We're going to download Little Face ID.
3:57It says open Volt Hugh. Welcome to the
3:59game-changing color matching revolution.
4:01In just a few minutes, you'll be ready
4:02to make your custom foundation. First
4:04time setup. Place Voltu upright on a
4:06table surface. Connect it to a USB cable
4:08and power adapter not included, [ __ ]
4:12Press the center button to turn it on.
4:13Make sure your phone's Bluetooth is
4:14enabled in order to connect your Bold
4:16Hue. Okay, so we're going to plug in the
4:18back of the thing. Then we're going to
4:20press the middle button on top to turn
4:22it on. There we go. Bold Hue. Okay. Oh,
4:26the screen's twitching. Oh, that can't
4:27be good. Find your bold hue. Device not
4:30found. Oh my god. What is this not
4:31working? If I said $300 and this [ __ ]
4:33doesn't work, I'm going to be so mad.
4:35Oh, device found. That must be this,
4:37right? Okay, I'm going to click connect.
4:39Update Bold Hughes firmware. After the
4:41install, Bold Hue screen will go dark.
4:43When this occurs, press the power button
4:45for about 30 seconds until the Bold Hue
4:47powers back on. Repair with Bluetooth
4:48through this app after the update. Oh my
4:50god, I just bought this last week. How
4:52is it not up to date? Oh my god. Okay,
4:54updating. How is my phone updating this
4:58device without being connected together?
4:59Like, how does Bluetooth really work?
5:01Let's clock that T. Let's have that
5:03discussion connected to Bold Hugh 2B47.
5:06Remove back panel. Okay, that is
5:09this. Oh, look at that. Okay. Unbox
5:14cartridges and shake vigorously. Okay,
5:16so we're going to unbox our blue first.
5:18Shake, shake, shake. Oh, shake shake
5:21shake. Shake your bold hue. to shake
5:24your bowl, too. Okay, we're going to
5:26remove the cap. I must place this like
5:28upside down, right? I assume. Push and
5:30twist until you hear or feel a click.
5:32Oh, there we go. Clicked. Okay, there we
5:34go. Let's do white. Next, white pigment
5:37concentrate. Let's put white right in
5:39here. Now, red. Oh my god, this is a lot
5:41of work. I feel like I'm back in my days
5:43at the frozen yogurt shop preparing the
5:45machines for all of our clients. God, I
5:47miss frozen yogurt. Can we bring back
5:49that
5:50trend? Good talk. Thanks, team. And then
5:53last but not least, we have our black.
5:56Load it in. And a nice click. I think
5:59that is the machine herby fully loaded.
6:02Next, return back
6:04panel. Here we go. Start a new scan.
6:07Activating wand. Calibrating sensors.
6:09Checking cartridge levels. Remove the
6:11wand and wait for the glass end to light
6:15up. It's lit. Okay. Start scanning
6:18forehead, chin, and neck. Okay. Here we
6:20go. Let me move my hair.
6:22It vibrated. Okay.
6:24Chin. It vibrated. Did you hear that?
6:26Okay. Now, neck. It vibrated. Okay. Now,
6:29wand returned to its cradle. Okay. The
6:32wand is back in. Wand returned. Click my
6:34little button here. Bold. Who's
6:36analyzing your custom shade? You guys,
6:38this is thrilling. Here's your match.
6:40Oh, that is racially
6:43insensitive. Well, actually, maybe that
6:46is my color with the spray tan. Grab
6:47your foundation jar and click below.
6:49Okay. Make your match. Oh, that little
6:51compartment just opened up. Are you
6:53kidding me? Wait, gag. Watch the drawer
6:56opens. Remove the lid from your jar and
6:58place the jar flat inside. Then close
7:00the
7:01drawer. Are you kidding me? This is
7:04crazy. Okay, now I'm going to click the
7:06button right here that says make
7:09foundation. Preparing, you guys. Wait,
7:12this is crazy. This is so cool. Okay, is
7:14it doing
7:15anything? ASMR.
7:19A few moments later.
7:233:28
7:26a.m. tomorrow.
7:29It's taking a long time. You can also do
7:31other things while you're waiting.
7:33That's true. Oh, yeah. I could prime my
7:34skin. Why don't I go ahead and do that?
7:36That is a great suggestion, Trevor.
7:38Okay, let me go ahead and apply, you
7:40know, just a little bit of moisturizer.
7:41That way, our gorgeous foundation has a
7:43perfect base to sit on top of. Oh. Huh.
7:47Isn't Oh. Ah, there it is. Oh my god.
7:50Wait. Gag. Remove the jar and use the
7:54included mixing spatula to thoroughly
7:56mix your foundation. Wait, it's not even
7:59mixed together. Are you kidding me? It
8:00is literally just all the pigments
8:02dispersed in there. I have to do the
8:04mixing. There's no built-in blender in
8:06there. Come on. For $300, y'all surely
8:08could have included a [ __ ] blender.
8:10They want you have a little fun. That's
8:12true. It does make you feel like a
8:13little scientist. So, here is the custom
8:15little mixing spatula. This is cheap
8:17[ __ ] plastic. Again, for $300, if I'm
8:20going to mix it myself, at least give me
8:21some high quality metal. Come on. So,
8:24these are my custom colors. We have all
8:26of them in here. There is literally zero
8:28blue. Um, okay, that's concerning for
8:30sure. Oh, there is some blue in there.
8:32Maybe it was covered by something else.
8:33Okay, so we're going to mix it together.
8:34Oh, yep. That is definitely getting
8:36close to a skin tone shade. Let me keep
8:37mixing until there are no streaks. Okay,
8:40well, that is pretty much all mixed
8:42together. It definitely looks a little
8:43bit orange in the container,
8:48but all over my [ __ ] pants. Are you
8:51kidding me? These are nice pants, too.
8:54That is so annoying. Oh my god. Like,
8:56literally all over my [ __ ] pants.
8:58Great. I have to put these in the wash.
8:59I was going to wear these today. Next
9:01time to apply. Okay, I don't need
9:03[ __ ] help applying my [ __ ] I can do
9:05this myself. Oh, well, we officially
9:08have our James Charles March 28th Friday
9:12of 2025. We're going to go ahead and
9:14grab our little spatula here and we will
9:16apply this to the face and see if this
9:18is actually our perfect color match.
9:20Here we go. In 3 2
9:23[Music]
9:261. It's not bad. It is a little dark, I
9:31think, and a little
9:34orange. Oh, yeah. Look at that. That is
9:37way darker than my chin. Hold on. Woah.
9:39Woah. Woah. Woah. Woah. You guys, that
9:42is not a color match. For $300, I can do
9:45a way better job than this. Are you
9:47[ __ ] serious? Okay, I'm going to grab
9:49our painted sponge and let's see here.
9:50We're going to do half the face and
9:52we're going to see how this matches. I
9:54hope that it's a good coverage, too.
9:55This is so dark. Are you kidding me? I
9:58don't know, James. Trevor, use your
10:00eyeballs. Trevor Garcia, I swear you've
10:03just got a spray tan, so you are a
10:05little orangey. Yes. And so it matches.
10:07No. Look at the color difference between
10:09this side of my face and this side of my
10:11face for
10:13$300. Not even [ __ ] close. Did you
10:16scan the orange parts of your spray tan?
10:18I scanned where they told me to scan.
10:20Let's at least like test out the formula
10:22and we'll see if I can like layer up a
10:23little bit cuz it's also like really not
10:25giving much coverage. I wish that it
10:27would start off like super super super
10:28full coverage, but then if a user
10:30purchased and wanted it to be like a
10:32lighter coverage foundation day, you
10:34could click a button and there'd be
10:35another cartridge added in that like
10:37waters down the formula a bit to a more
10:39natural finish because this is looking
10:41pretty watery and light coverage. And
10:43again, for $300, I'm not looking for
10:46some, you know, [ __ ] ass little skin
10:48tint. I'm looking for house paint on my
10:50face. Oh my god, it is literally [ __ ]
10:52orange. Do it again. Okay, I'm down. I'm
10:54going to have to give it another shot.
10:56Lord knows it took me, you know, a
10:58thousand tries to get it right. That's
10:59fine. Look, I'm going to take a makeup
11:01wipe. Look at this. Here we go. Ready?
11:06It's not correct. Zoom in on my hand if
11:08you think it matches so closely. First
11:10of all, my face is very much darker than
11:11my hands. But here we go. Ready for
11:12this?
11:14You didn't scan your hand. You scanned
11:17your face. Okay. Okay. Just defend the
11:19[ __ ] robot. Unfortunately, first
11:22attempt at custom foundation mixing is
11:24definitely a fail, but let's try this
11:26again. We're going to click start a new
11:28scan on the app again and let's see if
11:30we can get this a little bit more
11:31accurate this time. How was your last
11:32match? Oh, here we go. Okay, loved it.
11:34Wasn't great. Okay, wasn't great. Have
11:36more to say. Leave us a comment. A
11:38little too orange and too dark. Feedback
11:42sent. That's good. I'm down for that.
11:44Let's try this again. Let's remove the
11:46marker here. And now we wait for the
11:48light to turn on. Is my forehead like
11:50too orange or something? Right in the
11:52middle. Okay, it vibrated. Now I'm going
11:55to do here instead of the chin. Okay,
11:58there. And then I'll do here on the
12:02neck. It vibrated. Okay, now we put the
12:05pen back into the machine. One returned.
12:08Great. Bolt 2 is analyzing your custom
12:10shade. Hopefully it'll be better this
12:11time. It wasn't awful the first time
12:13around. It was just a couple of shades
12:15off. This technology is super super
12:16super impressive, but for $300, I expect
12:19it to be a perfect match. Oh, here's
12:21your match. I mean, honestly, it looks
12:23extremely similar to the last time, but
12:25I guess it's going to make your
12:28match. That really gets me every time.
12:30We're going to plop the new jar right
12:31in. And we'll go ahead and get this
12:33closed. And I'll click make foundation.
12:35In the meantime, I will go ahead and
12:37open up my custom little beauty blender.
12:39And I will get this
12:41wet. It already opened. Oh my gosh, that
12:44was so much faster than the last time.
12:46Okay, should I name my hue? Let's try
12:48it. Take two. I'm done. So, here is what
12:51take two looks like. Our updated color
12:53pigments. And I'll go ahead and mix
12:55these all together until we have the
12:56perfect pigment. I will say already off
12:59the bat, this looks much closer to my
13:02actual skin tone. It is definitely
13:03lighter, which means there's more white
13:05pigment, and it is less orange, which
13:07means there's more blue pigment. Both
13:09great things in this case. Maybe this is
13:11going to be the perfect match this time.
13:12Okay, if you guys are excited for take
13:14number two, go ahead and give this video
13:15a big thumbs up down below. Maybe this
13:17foundation shade will finally be the
13:19color for me. Oh, these colors are very
13:21different. You guys can already see just
13:23in the jar, this one is much more orange
13:25and much darker. This one is a bit more
13:27neutral. It looks a little yellow, I'm
13:30going to be honest, but it is definitely
13:31lighter. Let's see if take two is our
13:34perfect foundation shade. Okay, here we
13:36go. In three, two, one.
13:42I don't know. See, cuz now this looks
13:45too yellow. Like look at this in
13:47comparison to like this area of the
13:48chin.
13:50That's yellow. Oh my god. Oh my god. Oh
13:53my god. The other one was better. What
13:55are you, Trevor? Are you color blind?
13:58This look bad. The last one was [ __ ]
14:00orange. It looked more natural than
14:02this. What? Okay, let me see. Let me
14:04give a little bit on my finger and I'll
14:05just apply the rest to the forehead. I
14:07look like I'm from the [ __ ] Simpsons.
14:09Are you kidding me? Oh my gosh. Okay,
14:11let's blend this in with our beauty
14:12blender. Oh my god, I have not used one
14:13of these in like [ __ ] 2 years. It's
14:16so
14:18[Applause]
14:26small. That is [ __ ] yellow. Are you
14:29kidding me? Oh my god. Oh my god. Again,
14:32it's not so far off that I couldn't make
14:35this work. Like I could easily use a
14:37nice lighter concealer, a pink under eye
14:39setting powder, the right shades of
14:40contour. I could fix this up. If this
14:42was my only option, it's fine. But for
14:46$300, $300 [ __ ] dollars for a
14:49foundation. The second this stupid
14:50spatula touches my skin, that better
14:52blend in. It better be so seamless, so
14:55perfectly matched. Okay, for $300, oh my
14:58god, I could buy half of the Sephora
15:00foundations. You think the first color
15:01was better? I think this one's better
15:03for sure. Now that it oxidized, the
15:05pigment is not great either. It's like
15:08so light coverage. Okay, we'll do it one
15:10more time. I think that I'll keep jar
15:12number two just in case jar number three
15:14gets worse. And I will clean out jar
15:17number one because this was [ __ ]
15:18terrible. Okay, let's clean this out and
15:20get ready for take number three. I'm
15:23also going to leave this color on too.
15:24That way when we get our last and final
15:26mix, we can see them compared side to
15:28side. Let's try this one last time. Bold
15:31two. Start new scan. How was your last
15:34match? I'll say wasn't great again.
15:36Close match, but a little too yellow.
15:40Okay, feedback sent. Thank you for the
15:41feedback. You're welcome. Should I match
15:43it to my hand? I have an idea. I have an
15:45idea. I'll use my arm. Like this area.
15:47Okay. Wand. Here we go. Wait for the
15:49light to turn on. Lights on. Okay. We're
15:52going to do right here. Okay. We're
15:54going to do right
15:56here. Just kidding. Okay. Then we're
15:58going to do my hand. Let's or my arm.
16:00Let's do right here. Okay. Now, let's
16:03see what it comes up with. Juan
16:05returned. Bolt, he was analyzing your
16:07custom shade. I'm so smart. I'm a
16:09[ __ ] genius. I should wait until we
16:11see the color before I start saying
16:12that. Ooh, here's your match. That color
16:15looks better. Make your
16:17match. Are you kidding me? Modern
16:19technology is so fun. We're going to
16:20place jar number one back in the drawer.
16:23Close it up. And then on my little
16:24phone, we're going to click make
16:26foundation. Here we go. This could be
16:28when we finally get our custom little
16:30match. Thank you, So again, this is what
16:33it looks like. Slightly different
16:34pigment this time around. Let's close
16:36this up. Okay, name your hue. Take
16:39three. I'm done. Let's go ahead and mix
16:41this together and we'll try take number
16:44three. Okay, right off the bat, it's
16:46definitely lighter again, which is
16:48great. Maybe this time around it'll be
16:50more accurate. Also, it looks a little
16:51bit yellow. I'm not putting enough blue
16:53in it. Here is take number three. So,
16:55once again, you guys, we still have take
16:57number two on this side of my face. Our
16:58last and final mix together. Here we go.
17:03Oh my god. Concealer. Let's brighten up
17:06the inner parts of our face.
17:14Oh my god, this machine has no idea what
17:16color I am. It is literally just
17:17randomizing it as it goes. This again is
17:20really, really, really yellow
17:21undertoned. Oh my gosh. Okay, we'll do
17:24the forehead. Let's blend this in. You
17:26know what? I just had a theory. Maybe
17:27the reason they made the foundation
17:28formula so light coverage is because
17:29they know that it's not really great at
17:31matching colors. So that way if it's
17:32light, it'll just blend right in because
17:34this is literally blending to like
17:35nothing. That color does look the best,
17:37right? Out of all three of them. That's
17:39me. Yeah, you're right. I should stop
17:40asking for your opinion. Definitely the
17:43best of the three for sure. It looked
17:44really crazy on my skin before I blended
17:46it in, but I do think that actually
17:48looks pretty good. At this point, I'm
17:49going to take off shade number two and
17:51we will attempt to do a base routine
17:52using shade number three. I don't know
17:54if this is the best match that I've ever
17:56used. It is decent, that's for sure. The
17:58robot did its job. But aside from the
18:00color being perfect, for $300, the
18:03formula better be incredible, too. Let's
18:05actually put this to the test. Okay,
18:07we're going in shade number two. I'm
18:08literally just going to use my finger
18:10from this stupid jar. I'm going to layer
18:12on quite a lot, too, because you guys
18:13know me. I like my full coverage glam.
18:15I'm definitely not looking for a light
18:17makeup kind of day. I will say I didn't
18:19really use full jar one or two to put on
18:21the foundation. So maybe it really does
18:23make enough for like a full face, full
18:25coverage glam because when I actually
18:26stick my finger in there and try to
18:27layer it up, we're getting somewhere.
18:29Okay, we'll use the excess on the neck.
18:31Making sure we get the ears as well.
18:33Literally just going to shove my painted
18:34sponge right into this little jar and
18:36we'll get the rest on there. And let's
18:38go ahead and blend this in. So the
18:40foundation is all applied. This is what
18:41it looks like right off the bat. The
18:43color is okay. I think it did a good job
18:45matching the different areas of my skin.
18:47It took us a couple of tries, that's for
18:49sure. But I do think this color is good.
18:51Is it worth $300? I don't know about
18:53that. However, now we need to put the
18:55actual formula to the test, especially
18:56with the rest of the products. So, let's
18:58go ahead and do our regular base
19:00routine. First, I will add on a little
19:01bit of contour. I'm going to use the new
19:03Anastasia Beverly Hills contour sticks.
19:05I'm going to use the shade shadow, which
19:07I know is extremely dark, but don't
19:08worry, it'll blend out. Using our
19:10painted J15 brush, literally makes it so
19:12easy. Do a little bit of nose contour as
19:14well. What I'm noticing right away as
19:16I'm trying to blend on these cream
19:17contours is that everything is kind of
19:19slipping around. This foundation formula
19:21is very wet and it isn't really drying
19:23down or setting in place at all, which
19:25is fine, but while I'm trying to like
19:26blend out these contours, everything is
19:28kind of disappearing and dispersing as I
19:31blend. And that is not my favorite. Let
19:34me add on a little bit of concealer. I'm
19:36going to grab Natasha Denona and I'll
19:38just do a little bit right underneath
19:39the eyes. Snatch the nose. Let's blend
19:42this out and see. And obviously, you
19:44guys, I know I use quite a lot of
19:45concealer. My goal is definitely not to
19:46make this a full face of concealer,
19:48especially because it has more
19:49pigmentation to it. However, whenever
19:51I'm trying out a new foundation or
19:52something in my base routine, I like to
19:54do every other step the same exact way
19:55that I normally do it. That way, it gets
19:57a fair shot. So, I usually use a lot of
19:59concealer. Nothing is new. We're going
20:00to do the same exact thing today, and
20:02hopefully the foundation will work just
20:03as well underneath it. Everything is
20:05just like slipping around. I literally
20:07need to go back in with my contour
20:08because in that blending process,
20:10everything disappeared. Last but not
20:11least, let's apply some blush. I'll of
20:13course grab a little bit of painted. I'm
20:14going to grab the shade girly pop for
20:16today. I'll do a little dip in with our
20:18J15. Have this right on top of the
20:19cheeks just for a little pop of pink.
20:21Gorgeous. Here's how it is looking so
20:23far. Just creams and liquids. But let's
20:26add some powder and set this in place.
20:28Underneath the eyes, we'll get the nose,
20:30center of the forehead. Wow, it's set in
20:32place pretty nicely. I got to keep it
20:34real. One thing that I always judge a
20:36new foundation on is whether or not it
20:38stays on the corners of my nose because
20:40that is always the one place that I
20:42start to lose products on and it is
20:44completely gone. I'll give you guys an
20:46up close and personal. Oh yeah, you can
20:47really see it on my phone. Oh my god, my
20:49[ __ ] the side of my nose. That looks
20:53[ __ ] Absolutely not. I mean, that
20:56alone is enough for me to say I'm never
20:58[ __ ] using this again. The color is
21:00great. I got to be real. The color ended
21:02up looking really, really, really good.
21:03This is a phenomenal match. The problem
21:06is, you know, you can have a great color
21:07all day long. If the formula sucks, I'm
21:09not putting it on my face. And this
21:11looks really [ __ ] bad. It looks
21:14terrible on this main camera. It looks
21:16beautiful. It looks smooth. But you guys
21:17saw the close-up footage. It is dry. It
21:19is textured. You can see the pores. You
21:21can see every single thing underneath.
21:23For
21:25$300, it's going to be an absolute
21:28[ __ ] no from me. In comparison, okay,
21:30for example, Huda Beauty Easy Blur. love
21:32this foundation. It is $37. So 300
21:35divided by 37, you can buy eight shades
21:38of this. You can literally go to your
21:39Sephora and buy eight different shades
21:41that you think could be a great match,
21:43okay? And test out all of them and
21:45return the other seven for the same
21:46price of this machine. Anastasia
21:48foundation, 46 bucks. You could buy six
21:50and a half shades to find out your
21:51perfect color. Even Maybelline Fit Me,
21:53okay? One of the best drugstore
21:54foundations. This is $11. For $11, you
21:58could buy 27 different shades of
22:01Maybelline foundation to find your
22:02perfect color. Okay, 27. That is almost
22:04the entire shade range for the price of
22:06this one machine. Here's the thing. I
22:08think that this company, Bold You, is
22:10really on to something here. There are
22:12clearly millions of people worldwide
22:14that love makeup and want to wear
22:15foundation, but have trouble figuring
22:17out their perfect shade. Myself
22:19included. Okay, I have no problem
22:21admitting that. So, I think it is very
22:22smart to try to take advantage of that
22:24gap in the market. However, to me, it
22:27comes across like this is a technology
22:29company, not necessarily a makeup
22:32company. I think that the whole
22:33experience of mixing the colors
22:34together, scanning the face, and coming
22:36out with the perfect shade is really,
22:39really cool. And in the end, it took us
22:41a couple of tries clearly, but we were
22:43able to get a really good color. I mean,
22:45this is a great match. It looks good on
22:47the face. It looks good next to my
22:49hands. It blends out nicely. I would
22:51wear this foundation out. However, the
22:53actual formula kind of sucks. it is
22:55really wet but then somehow ends up
22:57looking dry once you set it in place. It
22:59emphasizes texture. It doesn't have
23:00enough coverage. I would not ever reach
23:03for this foundation formula again. And
23:05that's saying a lot considering it costs
23:09$300. And speaking of that price tag,
23:11their whole motto that they had in their
23:12little note card is making sure everyone
23:14is seen, heard, and celebrated. For
23:17$300, most people can't afford to be
23:20seen, heard, and celebrated. So, to me,
23:22I don't really see this as like a
23:23consumerf facing product. I think this
23:25would be way more useful in a retail
23:27location like an Ulta or a Sephora where
23:29it makes your custom shade based on the
23:31scan and then you have the little swatch
23:33and you can walk around to the different
23:34aisles and find the perfect shade of
23:36foundation from an existing brand that
23:38way. Kind of like Sephora's color
23:40matching machine that they already have,
23:41but this is a whole lot better. I will
23:43give them credit. All in all, this is a
23:45really cool product and I definitely had
23:46a lot of fun filming this video today.
23:48But I got to be honest, I don't think
23:50that I can recommend this to you guys,
23:52especially not for
23:53$300. $300 is a lot of money that I know
23:56most people do not have lying around for
23:58a custom foundation machine. The idea of
24:01AI picture makeup and robots doing all
24:03these tasks for us, I know seems cool
24:05and fun in theory, but at the end of the
24:07day, we have makeup artists for a
24:09reason. Go to your Ulta, go to your
24:11Sephora, go to your local makeup store
24:13and talk to an employee to help get your
24:15perfect color match. They're going to be
24:17able to tell you your undertone. They're
24:18going to be able to tell you exactly
24:19what shade you need, but more
24:20importantly, the formula and brands that
24:22you should be using that are going to
24:24work on your skin and give you the dream
24:26foundation that matches your makeup
24:29preferences. A robot will never be able
24:31to do that job for you. All in all, I
24:33think that is everything I have for
24:34today's video. You guys tagged me so
24:36many times on Instagram and Tik Tok
24:38showing off this machine. So, I really,
24:40really hope that you guys enjoyed this
24:42video today. I had fun, even if I don't
24:44love the final product. If you did
24:45enjoy, please don't forget to give it a
24:47big thumbs up down below. Your love and
24:48support really helps out the channel
24:49quite a lot. Click that subscribe
24:51button. Click that bell icon next to it
24:52so you guys always get a notification
24:54just like this every time I upload a
24:56brand new video every single Friday at
24:5812:00 p.m. PST. If you want to follow me
25:01on my other social media platforms,
25:03Instagram and Tik Tok are just James
25:04Charles and you can follow Painted on
25:06Tik Tok at Painted or our Instagram and
25:08website are both
25:10painted.co. As always, thank you guys so
25:12much for watching today's video. I love
25:13you so much and I will see you next week
25:15for a brand new one. Goodbye.
25:20makes it hurt seeing you go out with
25:23her. Smiling in the
25:30[Music]

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