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3 Skills I'd Learn In the Age of AI — Transcript

by Ali Abdaal · 3,966 words · 570 segments · language en · Watch on YouTube

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  1. 0:00What are the skills that you should
  2. 0:01learn in order to thrive in a post AI
  3. 0:03world? I think they fall in three camps.
  4. 0:05The first one is really simple.
  5. 0:08The skill of using AI.
  6. 0:09Easy. Stay on the cutting edge. Stop
  7. 0:11using the free version of ChatGPT. Find
  8. 0:13accounts to follow on Twitter cuz
  9. 0:14Twitter is where the conversation is
  10. 0:15happening about AI. If you're serious
  11. 0:16about leveling up in AI and you're not
  12. 0:18on Twitter like looking at it every day,
  13. 0:19I think that's a mistake personally cuz
  14. 0:21that's where the conversation is
  15. 0:22happening. It's not to say you have to
  16. 0:23play with every new AI tool that comes
  17. 0:24out. It keeps you on the front lines of
  18. 0:27the conversation. We are sitting right
  19. 0:29now through an insanely huge
  20. 0:30technological shift. Like getting
  21. 0:32involved in the in AI using it every
  22. 0:33day, understanding like what is Claude
  23. 0:35code, what is Codex, what's Perplexity
  24. 0:37up to, who are the interesting people to
  25. 0:39follow in the AI space. When OpenAI or
  26. 0:41when Google or when Anthropic is doing
  27. 0:43like their annual conferences and stuff
  28. 0:45where they're explaining what's going
  29. 0:46on. Can you watch some of these talks?
  30. 0:48Can you understand what's actually
  31. 0:50happening? And instead of just sort of
  32. 0:51sitting there and trying to understand
  33. 0:52it, can you figure out how you can apply
  34. 0:54this amazing new technology to your
  35. 0:56business or your life or your work,
  36. 0:58whatever that thing might be. Again,
  37. 0:59it's sort of like being early to the
  38. 1:00internet. Most businesses in the world
  39. 1:02didn't have websites for a very long
  40. 1:03time and the ones who decided to create
  41. 1:05websites,
  42. 1:06they won. I think another thing I would
  43. 1:08say for this is
  44. 1:10get
  45. 1:11as close to revenue generation as
  46. 1:14possible. When it comes to any kind of
  47. 1:16job, there's sort of like three prongs
  48. 1:18of it. Number one is making the money.
  49. 1:19Number two is doing the work. And number
  50. 1:22three is, shall we say, operating. Slash
  51. 1:25admin. Now, with whatever your job
  52. 1:27currently is, for most people it is
  53. 1:29probably in number two or in number
  54. 1:31three. It's doing the thing. If you're a
  55. 1:33management consultant, your job is
  56. 1:34probably, when you're more junior,
  57. 1:36making the PowerPoint slides, coming up
  58. 1:37with the strategy, using the their
  59. 1:40Microsoft Copilot or whatever AI tool
  60. 1:41they've got to query the database,
  61. 1:43getting on calls with experts in the
  62. 1:44field and putting together a PowerPoint
  63. 1:46presentation. That is the doing of the
  64. 1:48work. You could be in the back office or
  65. 1:49you could be working in HR. Um or you
  66. 1:51could be working in IT or like admin and
  67. 1:53stuff. Where your job is to sort of
  68. 1:55administer the work, but your job is
  69. 1:57probably not making the money, i.e.
  70. 1:59winning the work. In a post-AI world, I
  71. 2:02think doing the work will become an AI
  72. 2:04thing. Administering and operating the
  73. 2:05work will increasingly become an AI
  74. 2:07thing, but there will always be a need
  75. 2:09for people to actually win the work, to
  76. 2:11actually make the money. This is why
  77. 2:13partners at accounting firms and
  78. 2:15management consulting firms and law
  79. 2:16firms get paid loads of money. It's not
  80. 2:17because they are better at making
  81. 2:18PowerPoint slides than the associates,
  82. 2:20it's because they have the
  83. 2:21relationships. They spend time on the
  84. 2:22golf course, they spend time wining and
  85. 2:23dining dining clients to the point that
  86. 2:25they can bring new clients into the
  87. 2:26firm. In a world where our AI overlords
  88. 2:28take over, there will still need to be
  89. 2:29some kind of commerce happening, and the
  90. 2:32people who are closest to revenue
  91. 2:34generation are the people who are the
  92. 2:36safest. I have a business. I have about
  93. 2:3720 team members in my business. Some of
  94. 2:39them are cost centers, they cost the
  95. 2:41business money, and some of them are
  96. 2:42profit centers, they make the business
  97. 2:44money. Who do you think is more likely
  98. 2:45to stay around if the business goes
  99. 2:47through difficult times? If you can find
  100. 2:48a way to generate money for your own
  101. 2:50business or for your employer, you are
  102. 2:52way more likely to stay around in the
  103. 2:53world of AI and be way more valuable
  104. 2:55compared to someone who is on the doing
  105. 2:57of the work or on the operation side.
  106. 2:58Like, for example, we're just about to
  107. 2:59hire a director of client success.
  108. 3:01Client success or customer success is
  109. 3:03generally a cost center for most
  110. 3:05businesses, but if the business is good,
  111. 3:07the leader of that department turns it
  112. 3:08into a profit center. So, instead of
  113. 3:10thinking of yourself as like, "I'm the
  114. 3:11person answering customer support." It's
  115. 3:13like, "No, no, that's just you know,
  116. 3:14that's a cost center. That's easily
  117. 3:15automatable with AI these days.
  118. 3:16Everyone's automating that." But, if you
  119. 3:19can be the one to orchestrate a system
  120. 3:20that causes customers to not cancel
  121. 3:23their memberships or to stay and pay the
  122. 3:25money and pay the company money a little
  123. 3:26bit longer, you're now touching revenue
  124. 3:29generation, and that makes you insanely
  125. 3:30valuable with whatever you do now and
  126. 3:32whatever you're going to do in the
  127. 3:33future. Generating the revenue is way
  128. 3:34harder than doing the work, and I wish
  129. 3:37more people knew this. Everyone working
  130. 3:38in anything other than sales and
  131. 3:39marketing, you probably think of sales
  132. 3:40and marketing as being scammy and being
  133. 3:42like, "Oh my god, sleazy. I don't I
  134. 3:43don't want to do that." But, the more
  135. 3:45you can get yourself as close to the
  136. 3:46revenue generation as possible, the more
  137. 3:48likely you are to thrive in a post-AI
  138. 3:49world. And so, coming back to this,
  139. 3:51yeah, if you learn how to use AI
  140. 3:52properly and you're using AI to generate
  141. 3:55literally generate money for your
  142. 3:56business by being on the sales and
  143. 3:58marketing end or something like that,
  144. 4:00you are way, way, way more likely to
  145. 4:01thrive in this [music] world.
  146. 4:02>> Now, if you build an app using AI and it
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  199. 5:22So, yeah, thank you, Trading 212 for
  200. 5:23sponsoring this video, and let's get
  201. 5:24back to it. The final thing I would say
  202. 5:26as a skill, again, everyone talks about
  203. 5:27this, but it's so true, personal
  204. 5:28branding. It's all well and good being
  205. 5:30someone who is really good at AI and who
  206. 5:32generates revenue, but you also want to
  207. 5:34be known for being the person who's
  208. 5:36really good at AI and really good at
  209. 5:37generating revenue. You want to be known
  210. 5:39internally within your own company,
  211. 5:40let's say you work in a big corporation,
  212. 5:41you know the power of like stakeholder
  213. 5:42management and the power of like
  214. 5:43visibility and how like your promotion
  215. 5:45doesn't come from how good you actually
  216. 5:47are, but how good your manager thinks
  217. 5:49you are, and how good your manager's
  218. 5:50manager thinks you are. No human in
  219. 5:52their brain can actually understand the
  220. 5:53context behind what you're actually
  221. 5:54doing. But, if your reputation is
  222. 5:56someone who gets things done and makes
  223. 5:57the company money and is pleasure to
  224. 5:59work with, you're way more likely to
  225. 6:00succeed in whatever your line of work
  226. 6:02is. And so, that's personal branding,
  227. 6:03just within the context of your
  228. 6:04business. But, what if you [music] were
  229. 6:05to able to do personal branding outside
  230. 6:07of just the context of your business?
  231. 6:08What if you were able to create content
  232. 6:09on LinkedIn explaining how you're using
  233. 6:12AI to generate revenue for your company?
  234. 6:13The company's happy because it's like
  235. 6:15they get extra press. You're happy
  236. 6:16because now your personal brand is
  237. 6:17growing. What if you were to write a
  238. 6:18newsletter talking about behind the
  239. 6:20scenes of working in whatever the
  240. 6:21business or area or job that you're
  241. 6:22working in? What if you were to start a
  242. 6:24YouTube channel where you're giving
  243. 6:25people advice and sharing your own
  244. 6:26experiences and stuff? Sure, not
  245. 6:27everyone's going to vibe with it, but
  246. 6:29you know, case in point right now, you
  247. 6:30are watching this video. Because I've
  248. 6:31spent the last 10 years just making
  249. 6:33up on the internet and posting it, and
  250. 6:34some people find it useful, some people
  251. 6:35don't, some people leave nasty comments,
  252. 6:37some people say nice things, but either
  253. 6:39way, for someone with a personal brand,
  254. 6:41someone who is known for being competent
  255. 6:43at like in a particular area, it is a
  256. 6:45lot easier to thrive in a post-AI world
  257. 6:47because ultimately, even though AI might
  258. 6:49be the one doing the work, it will be
  259. 6:50humans who are making the decisions
  260. 6:51about where to spend money, where to
  261. 6:53allocate resources, and where the AI is
  262. 6:54going to be pointed. For example, you
  263. 6:57were to build a personal brand being
  264. 6:58known as like the the go-to person for,
  265. 7:01I don't know, AI for accountants. And a
  266. 7:03human is holding a conference and run it
  267. 7:05organizing a conference on like for
  268. 7:07accountants. And they're thinking, "Oh,
  269. 7:09we really need to talk about AI because
  270. 7:10everyone's talking about this."
  271. 7:12Whose name's going to come to mind? Is
  272. 7:13it going to be some random person or is
  273. 7:14it going to be you? Because you have
  274. 7:15built a personal brand and a
  275. 7:16professional reputation around being a
  276. 7:18sort of thought leader in that space.
  277. 7:20And it's not that hard to be a thought
  278. 7:21leader in the space. I think the old
  279. 7:22school way of of doing this is thinking
  280. 7:24you need a credential and then you're
  281. 7:26allowed to teach, or you need experience
  282. 7:27and then you're allowed to teach, or you
  283. 7:29have some form of credibility and then
  284. 7:31you start teaching. But, in the new
  285. 7:32world, and this has been true for like
  286. 7:3310-plus years, so it's not that new, but
  287. 7:35it seems to be new to a lot of people I
  288. 7:36speak to. In the new world, it's like by
  289. 7:38virtue of doing the teaching, that is
  290. 7:40how people think you're legit. I do not
  291. 7:41have any qualifications to teach you
  292. 7:43about productivity. I do not have any
  293. 7:44like there's no badge of
  294. 7:46There's no credibility here. There's no
  295. 7:48There's no badge. There's no letters on
  296. 7:49the CV. Yeah, I was a freaking doctor.
  297. 7:51Maybe
  298. 7:51Okay, if you're a doctor, then giving
  299. 7:53health advice is It's like a different
  300. 7:54thing. But like I have built a personal
  301. 7:55brand being known as the productivity
  302. 7:56guy because I was just making helpful
  303. 7:58videos talking about how like my
  304. 8:00productivity tips. Anyone could do that.
  305. 8:02Right now, you starting
  306. 8:03you could get really good at using AI
  307. 8:04because we're still early and most
  308. 8:06people suck at doing it. You could
  309. 8:08figure out how to get close as close to
  310. 8:09the revenue generation as possible and
  311. 8:11you could start sharing content online
  312. 8:12about what you're doing. Obviously,
  313. 8:14don't give away any trade secrets, but
  314. 8:15just be helpful to others. Be a teacher.
  315. 8:16Personal branding when you're doing it
  316. 8:18on the internet is really just about
  317. 8:19being a teacher. Except instead of
  318. 8:20teaching to a lecture hall of like five
  319. 8:22or six or seven or 30 or even 100
  320. 8:23people, you're posting stuff for free on
  321. 8:25the internet, which is able to be
  322. 8:26watched by anyone anywhere in the world.
  323. 8:28And then they view you as a thought
  324. 8:29leader in that subject, which means you
  325. 8:30stand out in their mind, which means
  326. 8:32again in a post-AI world where our AI
  327. 8:33overlords are like doing all the work,
  328. 8:35the human will still think of you in
  329. 8:36their mind when they think of Oh, I need
  330. 8:37someone to talk about accounting.
  331. 8:38Hopefully, a human at some random
  332. 8:40company will think, Oh, we want to do a
  333. 8:42talk about productivity. Oh, I like Oh,
  334. 8:43I used to watch his videos back in the
  335. 8:44day. Used to. So, hopefully, they might
  336. 8:46reach out to me and be like, "Hey, do
  337. 8:47you want to be paid 100 grand to give a
  338. 8:48talk about this thing?" Which has
  339. 8:49happened in the past. The power of being
  340. 8:51known for being the person who's
  341. 8:52competent at the thing is insanely
  342. 8:54valuable in a post-AI world. Now, when
  343. 8:55it comes to personal branding, just
  344. 8:57double-click on this. There's sort of
  345. 8:58two ways of doing this. Number one is
  346. 9:00you have a word of mouth personal brand.
  347. 9:03You are known amongst people by word of
  348. 9:06mouth as being really good at doing a
  349. 9:08particular thing. I was recently trying
  350. 9:09to hire an accountant and I messaged
  351. 9:10some of my entrepreneur friends in Hong
  352. 9:11Kong being like, "Hey, anyone know an
  353. 9:12accountant in Hong Kong?" And they
  354. 9:13recommended this guy Pierre at the firm
  355. 9:15Acclime. I was like, "Great." I'd never
  356. 9:17heard of him, never heard of the firm,
  357. 9:18but the fact that it came from a
  358. 9:19recommendation from a trusted person.
  359. 9:21And I was like, "Great." I hung out with
  360. 9:22Pierre and now we're going to sign on
  361. 9:23with their firm. Fantastic. Pierre and
  362. 9:25his firm have a good word of mouth
  363. 9:27reputation. Then there is, for example,
  364. 9:29the online personal brand where it's
  365. 9:31sort of like I mean, it's hard to
  366. 9:32imagine in this accounting example, but
  367. 9:33if I were to search Accountants Hong
  368. 9:35Kong, I suspect they're doing some level
  369. 9:36of search engine optimization to try and
  370. 9:38get to the top of the thing. Maybe they
  371. 9:39have an Instagram page or a YouTube
  372. 9:40channel where they're giving advice. And
  373. 9:42maybe I come across their videos and I'm
  374. 9:43like, "Oh, sick. These guys know what
  375. 9:44they're talking about. Oh, I want to
  376. 9:45work with them. Amazing." When I was
  377. 9:47searching for like, you know, what's the
  378. 9:48tax situation in like Singapore versus
  379. 9:49Dubai versus like Malaysia versus like
  380. 9:51Hong Kong, I came across this guy called
  381. 9:52Andrew Henderson who makes videos on on
  382. 9:54a YouTube channel called Nomad
  383. 9:55Capitalist. And I was like, "Oh, his
  384. 9:56videos are good. They tell you all about
  385. 9:58like high net worth tax strategies and
  386. 10:00like that." And we paid $25,000 to
  387. 10:01work with his team. That is an online
  388. 10:04personal brand. And so, this is not like
  389. 10:06an either/or situation. It's not like
  390. 10:07you can have a word-of-mouth personal
  391. 10:08brand or an online personal brand.
  392. 10:10Ideally, you want a personal brand,
  393. 10:12i.e., a professional reputation that is
  394. 10:13genuinely looked upon with favor amongst
  395. 10:16the people that are in your in your
  396. 10:18industry. You want to be known as like,
  397. 10:19"Oh, James is an amazing accountant." or
  398. 10:20like, "Jack's an amazing IT person." or
  399. 10:22like, "Harry's an amazing developer."
  400. 10:24But it puts fuel on the fire if this
  401. 10:26sphere of influence you have goes beyond
  402. 10:28pure word-of-mouth and actually starts
  403. 10:30hitting the, shall we say, mass market.
  404. 10:32And even then, it doesn't have to be the
  405. 10:32mass market. It's not like you're trying
  406. 10:33to be famous. You're not trying to be
  407. 10:34like Brad Pitt or like Jennifer Aniston
  408. 10:36or whatever. You're just trying to be
  409. 10:37known within your niche. These are sort
  410. 10:38of like the the word-of-mouth. These are
  411. 10:39the people that know you in person. And
  412. 10:41these are the people within your niche
  413. 10:42that know you online.
  414. 10:44And then, these are total strangers that
  415. 10:45have nothing to do with your niche. And
  416. 10:47I think this is kind of pointless, but
  417. 10:48this is a great place to be. And this is
  418. 10:50a great place to be. I mean, you
  419. 10:51probably don't want to dance on TikTok
  420. 10:52to get known by random strangers on the
  421. 10:53internet, but you do want to be famous
  422. 10:55famous, niche famous to someone who's in
  423. 10:57your industry. Let's say we're using the
  424. 10:59management consultant example. If you're
  425. 11:00known as like, "Wow, this person's
  426. 11:02really good at like, you know,
  427. 11:03consulting. They did an amazing job for
  428. 11:05blah blah blah blah blah blah with
  429. 11:06company X, Y, and Z." And you give a
  430. 11:07talk at a conference of other people who
  431. 11:09are in that industry, you're increasing
  432. 11:11your personal brand, your personal
  433. 11:12reputation in that particular space,
  434. 11:13right? That would be uncontroversial.
  435. 11:14Doing it on LinkedIn is the same thing.
  436. 11:15It's just you're doing it online. And
  437. 11:17like a random person on the street is
  438. 11:18probably not going to read your LinkedIn
  439. 11:19posts about how you increased lifetime
  440. 11:22value for, I don't know, enterprise
  441. 11:23customers working with British Telecom
  442. 11:25or whatever. They probably won't. But
  443. 11:27someone in your industry would read that
  444. 11:28because it's what they care about. It's
  445. 11:30just really valuable to be known in your
  446. 11:31industry to people that know you in
  447. 11:32person and also to people that haven't
  448. 11:34yet met you in person as like a solid
  449. 11:36stellar go-to person who is great at
  450. 11:38what they do, delivers on time, delivers
  451. 11:40well, is a pleasure to work with, and
  452. 11:41shares freely what they're learning so
  453. 11:43that others can benefit from it. My
  454. 11:44whole take is that basically everyone
  455. 11:45should be a sales guy. A job is where
  456. 11:46you are working for a business, right?
  457. 11:47What does a business exist to do? A
  458. 11:48business exists to serve customers and
  459. 11:50make money while doing it. What does
  460. 11:51every business struggle with? Making
  461. 11:52money. What does every business want
  462. 11:53more of? More customers. Like the only
  463. 11:54reason the reason the business is paying
  464. 11:56you is because there is some kind of
  465. 11:57connection between the work you do and
  466. 11:59how much money it makes to the business.
  467. 12:00And the only reason they continue to pay
  468. 12:01you is because what you do ends up
  469. 12:03costing them less than the amount that
  470. 12:04you're making them. And the more
  471. 12:05explicit you can make that connection,
  472. 12:07the more you are aware of that
  473. 12:08connection itself, the more leverage you
  474. 12:10have to be able to negotiate raises, to
  475. 12:11be able to switch jobs, to be able to
  476. 12:12start your own business cuz you know
  477. 12:14exactly how much you are worth. Sales
  478. 12:15feels like a dirty word to a lot of
  479. 12:17people, but sales is literally what
  480. 12:18keeps the economy alive. The highest
  481. 12:19paid people in a company often are the
  482. 12:21sales people, not necessarily even the
  483. 12:22CEO. Often the sales people get paid
  484. 12:24more than the CEO does because they're
  485. 12:25literally bringing in the money.
  486. 12:26Um the most valuable people in the
  487. 12:28company are the ones who are generating
  488. 12:30the most revenue. With the exception of
  489. 12:31like if it's a if if the product side of
  490. 12:33the business is really hard and you're
  491. 12:34like a genius in product, then I sure
  492. 12:35you're very valuable as well, but you're
  493. 12:36valuable not because you're making an
  494. 12:38amazing product but because that amazing
  495. 12:39product causes the business to make a
  496. 12:40ton of money. It all comes down to
  497. 12:41how valuable are you at generating money
  498. 12:43for the business that you work in,
  499. 12:45whether it's your own business or
  500. 12:45someone else's. And it's just an
  501. 12:47unfortunate truth that that is just like
  502. 12:48how capitalism works. And this is what
  503. 12:50someone's market value is based on. It's
  504. 12:51like when you when you think how much to
  505. 12:52pay someone a salary, it's based on the
  506. 12:54market rate, right? What's the market
  507. 12:55rate based on? It's based on supply and
  508. 12:56demand. The demand for people is higher
  509. 12:58when they can make more money.
  510. 13:00I don't know. I think the closer you get
  511. 13:01to revenue generation and the less
  512. 13:02people can have like a fear or an echo
  513. 13:04or discomfort with the idea of sales and
  514. 13:05the idea of money, the easier it is to
  515. 13:07stay competitive in a post-AI world,
  516. 13:09even in a pre-AI world, to be honest. So
  517. 13:11I think that get closest to revenue
  518. 13:12generation as possible. Honestly, we
  519. 13:14could summarize that all as sales. Sales
  520. 13:15doesn't have to be getting on the
  521. 13:16customers on the phone and cold calling
  522. 13:18them. Sales is like your ability to
  523. 13:19express ideas to your team, your ability
  524. 13:21to get buy-in from your team about an
  525. 13:23idea that you have, your ability to keep
  526. 13:24everyone aligned, your your to negotiate
  527. 13:25with your manager or your manager's
  528. 13:26manager, your ability to manage up, your
  529. 13:28ability to manage down, just an insanely
  530. 13:30valuable skill set. And it will stay
  531. 13:31that way even in a post-AI world. Unlike
  532. 13:33the skill set of accounting, even in
  533. 13:34medicine. Couple of my friends are
  534. 13:36doctors from back in my back in my
  535. 13:37doctor days, even the skill of being a
  536. 13:39doctor is now being kind of democratized
  537. 13:41by AI where the ambient listening
  538. 13:42devices and like the diagnosis the AI is
  539. 13:45considering is doing a better job than
  540. 13:47most doctors at diagnosing the patients.
  541. 13:49This is already happening and it is the
  542. 13:51worst it is ever going to be right now.
  543. 13:52It's only going to get better. In a
  544. 13:53world where that is that that's
  545. 13:55happening and the AI is like a genius
  546. 13:57level person that can just do anything,
  547. 13:58I think sales is still sales, convincing
  548. 14:00another human to part with their cash
  549. 14:02and convincing them that like what you
  550. 14:03or your business or your career or your
  551. 14:04job or whatever your thing is, that's
  552. 14:06just almost like the only valuable the
  553. 14:08only thing that is still left in this
  554. 14:09world. Now, if you've gotten to the end
  555. 14:11of this video and you are serious about
  556. 14:12leveling up in AI and becoming an
  557. 14:13absolute AI fiend, an AI demon, then
  558. 14:15check out this video over here. This is
  559. 14:16my AI Yes, it's an introduction to using
  560. 14:18cloud code, but it's way more than that.
  561. 14:20And I've had messages from lots of
  562. 14:21friends and team members saying that
  563. 14:22just watching that video gave them the
  564. 14:23firmware update mindset shift that they
  565. 14:25needed to actually start taking AI
  566. 14:27seriously and it's the that video, from
  567. 14:30what I've heard from friends and team
  568. 14:31members, has changed people's lives. So,
  569. 14:32check out that video over here. Thank
  570. 14:34you for watching. See you next time.

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