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25 ALDI Products So Good They DESTROY Expensive Brands — Transcript

by Australia Food Exposed · 5,508 words · 896 segments · language en · Watch on YouTube

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  1. 0:00A tub of vanilla ice cream that costs
  2. 0:02almost five times as much per scoop just
  3. 0:05lost a blind taste test by 35 points.
  4. 0:09Not to another premium label, to a
  5. 0:10supermarket house brand most people walk
  6. 0:12straight past. And that's not a fluke,
  7. 0:15it's a pattern. Across laundry powder,
  8. 0:17stain spray, crackers, olive oil,
  9. 0:19coffee, whiskey, and wine, the same
  10. 0:22thing keeps happening.
  11. 0:24The expensive name loses or ties to the
  12. 0:26cheap one. And the only people who seem
  13. 0:28surprised are the ones paying full
  14. 0:30price. Here's why that matters for your
  15. 0:32household. Groceries are one of the few
  16. 0:34bills you pay every single week. You
  17. 0:36can't switch them off, you can't put
  18. 0:38them on hold. So, every dollar of brand
  19. 0:40premium you pay on a bottle of stain
  20. 0:41spray or a box of crackers comes back
  21. 0:43around 52 times a year. For most
  22. 0:45families, that's not a rounding error.
  23. 0:47It's a car rego, it's a school
  24. 0:49excursion, it's the power bill in
  25. 0:51winter. And the big brands spend
  26. 0:52enormous amounts of money on advertising
  27. 0:54precisely so you never stop to ask what
  28. 0:57you're really getting for that extra
  29. 0:58cash. If you care about what's really in
  30. 1:00your food and you're tired of the lack
  31. 1:02of transparency, hit the like button and
  32. 1:04especially the hype button right now.
  33. 1:06Every hype helps this video reach more
  34. 1:08people who deserve to know what's really
  35. 1:10going on behind many products and major
  36. 1:12corporations. Share this video with your
  37. 1:14friends and family. The more people see
  38. 1:17it, the harder it becomes to keep the
  39. 1:19truth hidden.
  40. 1:21The supermarket we're talking about is
  41. 1:23Aldi. In August 2026, Canstar Blue named
  42. 1:26Aldi Australia's best rated supermarket
  43. 1:29for the ninth year in a row. In Choice's
  44. 1:32September 2026 basket survey, a 17-item
  45. 1:36trolley cost $68.89
  46. 1:38at Aldi compared with $74.47
  47. 1:42at Woolworths, $76.79
  48. 1:44at Coles, and $92.69
  49. 1:47at IGA. And the ACCC's supermarket
  50. 1:51inquiry found that Aldi sells almost
  51. 1:53entirely private label products, while
  52. 1:56at Coles and Woolworths only about a
  53. 1:57quarter of sales are home brand. But
  54. 2:00cheap is only half the story. The real
  55. 2:02question is whether the product in the
  56. 2:03plain packet is actually as good as the
  57. 2:05famous one. So we didn't rely on
  58. 2:07marketing, we went through independent
  59. 2:09lab tests, blind taste panels,
  60. 2:11international judging competitions and
  61. 2:12large consumer surveys, much of it
  62. 2:14published in the last year or so. What
  63. 2:16came back was 25 ALDI products that
  64. 2:20match or beat the expensive brands,
  65. 2:22sometimes by a humiliating margin. We'll
  66. 2:24also tell you where ALDI falls flat,
  67. 2:27because it does. And knowing that saves
  68. 2:29you money, too.
  69. 2:30We start at number 25, and number one is
  70. 2:33that ice cream result, which is going to
  71. 2:35make you look at the freezer aisle very
  72. 2:36differently.
  73. 2:38Number 25, Brooklea yogurt. Chobani did
  74. 2:41something clever in Australia. It made
  75. 2:43thick, high-protein yogurt feel like a
  76. 2:45lifestyle product with clean white tubs
  77. 2:48and a price to match. Shoppers learned
  78. 2:50to associate that look with quality. The
  79. 2:53survey data tells a different story. In
  80. 2:55Canstar Blue's 2026 yogurt ratings,
  81. 2:58based on feedback from 2,397
  82. 3:00Australians, and published in May 2026,
  83. 3:04ALDI's Brooklea range came second out of
  84. 3:0616 brands. Only Gippsland beat it.
  85. 3:09Chobani came sixth. Jalna, Farmers
  86. 3:12Union, Activia, and YoPro all finished
  87. 3:15behind the ALDI brand, as well. And it's
  88. 3:17not just a survey, people are voting
  89. 3:19with their trolleys. In ALDI's 2026
  90. 3:22People's Picks, based on DoorDash
  91. 3:24ordering data from January to June, a
  92. 3:26Brooklea No Added Sugar Strawberry
  93. 3:28Yogurt Pouch at $1.29
  94. 3:31was named the top product across the
  95. 3:33whole awards. So here's the tip. Flip
  96. 3:36both tubs over and compare the protein
  97. 3:38and sugar per 100 g, then the unit
  98. 3:40price. The logo on the lid isn't doing
  99. 3:42anything for your breakfast. That was
  100. 3:44the dairy fridge. Number 24 is a product
  101. 3:46so boring that nobody ever thinks about
  102. 3:48it, which is exactly why brands can
  103. 3:50charge what they like. Number 24,
  104. 3:52Confidence paper towels. Paper towel is
  105. 3:54one of those purchases that runs on
  106. 3:56autopilot. You grab the pack you always
  107. 3:58grab and you never question it.
  108. 4:01Viva and Handy have spent decades
  109. 4:03building that habit.
  110. 4:04In a Canstar of more than 2,400
  111. 4:07Australians reported in November 2025,
  112. 4:10Aldi's Confidence paper towel at $2.99
  113. 4:14for a three-pack scored four stars for
  114. 4:16absorption, four for quality, four for
  115. 4:18effectiveness, and a full five stars for
  116. 4:20value for money.
  117. 4:22Viva and Handy both got four stars for
  118. 4:24quality and effectiveness, but only
  119. 4:26three stars for value.
  120. 4:28The overall winner was Who Gives a Crap
  121. 4:30with five stars for quality, but only
  122. 4:32three for value.
  123. 4:33Coles Ultra and Woolworths Essentials
  124. 4:35both came in at three stars on
  125. 4:38quality.
  126. 4:39The famous names didn't pull ahead. On
  127. 4:42price, they fell behind. Paying extra
  128. 4:45for a logo on something you literally
  129. 4:46throw away is the definition of a brand
  130. 4:48tax, and that brings us straight to the
  131. 4:50cleaning cupboard. Number 23, Power
  132. 4:53Force toilet cleaner.
  133. 4:55Walk down the cleaning aisle at any big
  134. 4:56supermarket and you'll see bright
  135. 4:58bottles promising to kill 99.9%
  136. 5:01of germs with price tags that climb
  137. 5:03every year. Aldi sells its own for a
  138. 5:05couple of dollars. In August 2026,
  139. 5:08Aldi's $2 Power Force toilet cleaner won
  140. 5:10in Finder's Customer Satisfaction Awards
  141. 5:13scoring 4.43 out of five, taking gold
  142. 5:15for most recommended and also winning
  143. 5:17for value. Finder's Taylor Blackburn
  144. 5:20said that when a product wins across
  145. 5:21categories like most loved and top value
  146. 5:23at the same time, it signals that
  147. 5:25consumers are getting bang for their
  148. 5:27buck.
  149. 5:28Other Power Force cleaning products also
  150. 5:30picked up awards in the same round.
  151. 5:32Here's the bit most people miss. The
  152. 5:34active ingredients in toilet cleaners
  153. 5:37are pretty standard. Acids to remove
  154. 5:39limescale, surfactants to lift grime,
  155. 5:41sometimes bleach for disinfecting.
  156. 5:44The shape of the bottle and the ad with
  157. 5:46the cartoon bubbles don't clean
  158. 5:48anything. So, check the label for what
  159. 5:49it actually contains, check the unit
  160. 5:51price, and stop paying for the
  161. 5:53television campaign. That was the
  162. 5:54bathroom. Now, let's go to the Christmas
  163. 5:56table, where one taste test produced a
  164. 5:59result the big two probably didn't enjoy
  165. 6:01reading. Number 22, Kringle & Co fruit
  166. 6:04mince pies. Every year, the major
  167. 6:06supermarkets put huge effort into their
  168. 6:08Christmas ranges. The packaging gets
  169. 6:10fancier, the names get longer, and the
  170. 6:12prices creep up.
  171. 6:14In a Choice blind taste test, Aldi's
  172. 6:16Kringle & Co fruit mince pies came out
  173. 6:18on top with 42% of the vote, ahead of
  174. 6:21Woolworths at 39% and Coles at 19%.
  175. 6:25They were also the cheapest at 57 cents
  176. 6:27a pie, or $3.39
  177. 6:31for a six-pack. One taster said,
  178. 6:34"It tastes more decadent and luxurious
  179. 6:35than the others. I could easily eat a
  180. 6:37whole pack of six in one go." Now, to be
  181. 6:40fair, that was a close race with the big
  182. 6:42two's house brands, not a knockout of a
  183. 6:44boutique bakery,
  184. 6:45but the cheapest option was the one
  185. 6:47people preferred when they didn't know
  186. 6:48which was which. Strip away the
  187. 6:50packaging and Aldi keeps turning up at
  188. 6:52the front, which brings us to a jar
  189. 6:54that's been sitting quietly in fridges
  190. 6:56for years. Number 21, Coles mayonnaise.
  191. 7:00The mayonnaise shelf is full of big
  192. 7:02names, Kewpie with its cult following,
  193. 7:05Hellmann's with its blue ribbon,
  194. 7:08Heinz, Praise, all of them charging more
  195. 7:11than Aldi's squeezy bottle.
  196. 7:13Choice
  197. 7:14put 33 mayonnaises through a blind
  198. 7:16expert tasting, including products from
  199. 7:18Kewpie, Heinz, Hellmann's, Coles, and
  200. 7:21Woolworths. The winner was Aldi's Coles
  201. 7:27At 55 cents per 100 grams, the runner-up
  202. 7:30was Praise traditional mayo at 61% and
  203. 7:33it cost $1.01 per 100 grams, almost
  204. 7:37double.
  205. 7:38Only seven of the 33 products scored
  206. 7:40high enough to be recommended at all.
  207. 7:42There's another detail worth knowing.
  208. 7:43The Aldi mayo was made in Australia from
  209. 7:4598% Australian ingredients, while the
  210. 7:49Praise product was made from 35%
  211. 7:51Australian ingredients. And Choices
  212. 7:54experts flagged something that should
  213. 7:55bother everyone.
  214. 7:5732 of the 33 mayonnaises contained added
  215. 8:00sugar. And the judges said they were
  216. 8:02shocked and disappointed by how sweet
  217. 8:05many of the products were. So, when
  218. 8:07you're comparing jars, don't just
  219. 8:09compare price. Check the sugar line on
  220. 8:11the nutrition panel. The cheapest jar in
  221. 8:13that test was also the best. That
  222. 8:15doesn't happen by accident. Number 20, O
  223. 8:18So Natural Peanut Butter. Peanut butter
  224. 8:20is basically peanuts, maybe salt, maybe
  225. 8:23oil and sugar.
  226. 8:24So, why does one jar cost twice as much
  227. 8:26as another? Mostly branding.
  228. 8:28In Choices supermarket peanut butter
  229. 8:30test, Aldi's O So Natural Crunchy Peanut
  230. 8:33Butter scored 85% tying for second place
  231. 8:36overall with Sanitarium Natural Crunchy.
  232. 8:38Only Bega Simply Nuts Crunchy beat with
  233. 8:4187%. And the Aldi jar is 100% peanuts
  234. 8:45with nothing else added. Even Aldi's
  235. 8:47cheaper Bramwells Crunchy scored 78% at
  236. 8:51just 48 cents per 100 g.
  237. 8:54Choice also found that cult and boutique
  238. 8:56brands like Pic's scored below a plain
  239. 8:59supermarket home brand. This one matters
  240. 9:01for families because peanut butter is a
  241. 9:03daily item in a lot of homes. It's on
  242. 9:06toast before school. It's in sandwiches.
  243. 9:08It's in smoothies. If your jar is 100%
  244. 9:11peanuts, you're getting the same thing
  245. 9:12whether the label is famous or not. So,
  246. 9:15the move is simple. Read the ingredients
  247. 9:17list. If it says peanuts and nothing
  248. 9:19else, you've found your jar. Then pick
  249. 9:21the one with the lowest unit price. Next
  250. 9:23up is a dip that has quietly become one
  251. 9:25of Aldi's most loved products. Number
  252. 9:2719, Deli Originals hummus. Hummus is
  253. 9:30chickpeas, tahini, lemon, garlic, and
  254. 9:33oil. It's not complicated, yet the
  255. 9:35premium tubs can cost several times as
  256. 9:37much. In Choice's hummus taste test,
  257. 9:40Aldi's Deli Originals fresh traditional
  258. 9:42style hummus took first place overall
  259. 9:45with 78% beating Pilpel, Black Swan, and
  260. 9:48Abela. At the time, it cost $1.99 for
  261. 9:52200 g, and Choice noted that competing
  262. 9:54brands were around three times the
  263. 9:56price.
  264. 9:57That test was in 2022, but the love
  265. 10:00hasn't faded. In Aldi's 2026 People's
  266. 10:03Picks, the Deli Originals fresh hummus
  267. 10:06dip, now $2.49 for 200 g, won the gold
  268. 10:10in its category based on real ordering
  269. 10:12data.
  270. 10:13That's a nice illustration of something.
  271. 10:15Prices have gone up everywhere since
  272. 10:162022, and Aldi is no exception. But, the
  273. 10:20gap between the plain tub and the famous
  274. 10:22tub is still there. If you're putting
  275. 10:24out a platter for friends, nobody at the
  276. 10:25table is going to ask which brand the
  277. 10:27hummus is. They're going to eat it. Now,
  278. 10:29let's go to the kitchen sink, where one
  279. 10:31test produced a result the big brands
  280. 10:33really didn't like. Number 18, Tandil
  281. 10:37dishwashing liquid. Morning Fresh,
  282. 10:39Palmolive, and Fairy have owned the
  283. 10:41kitchen sink for generations. The ads
  284. 10:44show one drop cutting through a
  285. 10:47greasy pan. So, Choice tested it
  286. 10:49properly. In March 2024, Choice tested
  287. 10:5250 dishwashing liquids, and Aldi's
  288. 10:54Tandil products dominated the top of the
  289. 10:56table. Tandil Ultra Power Soak and
  290. 10:59Tandil Ultra Quick Dry both scored 90%
  291. 11:02at 40 cents per 100 ml.
  292. 11:05Tandil Ultra Odor Neutralizing scored
  293. 11:0785%.
  294. 11:09Choice's director of reviews and testing
  295. 11:11said they were great bargains at the
  296. 11:13checkout at just 40 cents per 100 ml.
  297. 11:16That's around a quarter of the price of
  298. 11:18other top-scoring detergents.
  299. 11:20But, here's the honest part, and it's
  300. 11:21important. In the same test, Tandil
  301. 11:23Ultra Antibacterial finished in a
  302. 11:25five-way tie for last place at 60%
  303. 11:28alongside Fairy Ultra Concentrate
  304. 11:31Antibacterial.
  305. 11:32Choice pointed out that several
  306. 11:34well-known brands, including Aldi, had
  307. 11:36products at both the top and the bottom
  308. 11:38of the leaderboard. So, the lesson isn't
  309. 11:40buy anything with an Aldi label, it's
  310. 11:42buy the specific product that tested
  311. 11:44well. Same brand, different bottle,
  312. 11:46completely different result. Before we
  313. 11:48go any further, if this list is already
  314. 11:50making you rethink what's sitting in
  315. 11:52your pantry, tap that like button right
  316. 11:54now. It takes 1 second and it tells the
  317. 11:56algorithm that Australians want this
  318. 11:58kind of information. Because what's
  319. 12:00coming at number 17 is a product that
  320. 12:02goes up against one of the most heavily
  321. 12:04advertised laundry brands in the
  322. 12:06country.
  323. 12:07Number 17, Di-San Oxy Laundry Soaker.
  324. 12:10Vanish NapiSan has spent years on
  325. 12:12television telling you that stains don't
  326. 12:14stand a chance. And to be fair, it
  327. 12:16works. The question is whether it works
  328. 12:18well enough to justify the price. In
  329. 12:21Choice's roundup of the best supermarket
  330. 12:23products that tested in 2025, Aldi's
  331. 12:25Di-San Pro Oxy Laundry Soaker and In
  332. 12:28Wash Booster cost 35 cents per 100 grams
  333. 12:32compared with $1.90 per 100 grams for
  334. 12:35the Vanish product it was compared
  335. 12:37against. That's around five times the
  336. 12:39price. In Choice's January 2026 stain
  337. 12:42remover test, Aldi's Di-San Pro Oxy
  338. 12:45Ultra White Powder scored 69% which
  339. 12:48Choice said delivered serious bang for
  340. 12:50your buck at roughly 1/5 of the price of
  341. 12:53the top scoring Sard powders. And it did
  342. 12:55particularly well on grass, mud, and
  343. 12:57food stains. The top powder in that test
  344. 13:00was Sard Superpower on 76% and Vanish
  345. 13:03NapiSan Oxy Action Gold scored 73%. So,
  346. 13:07yes, the famous names scored a few
  347. 13:08points higher, but a few points for five
  348. 13:10times the price is a terrible trade for
  349. 13:12most families, and shoppers seem to
  350. 13:14agree. The Di-San Oxy Laundry Soaker at
  351. 13:16$3.49
  352. 13:18for a kilo picked up bronze in its
  353. 13:20category in Aldi's 2026 People's Picks.
  354. 13:24That was the laundry basket. Now, let's
  355. 13:26go to the meat fridge, where Aldi had an
  356. 13:28extraordinary year. Number 16. Aldi's
  357. 13:32fresh meat, including Broad Oak Farms
  358. 13:34chicken and Jindurra Station beef,
  359. 13:36for a long time the assumption was that
  360. 13:37meat was where the big supermarkets and
  361. 13:39the local butcher had the edge. Aldi was
  362. 13:42for tins and cleaning products. That
  363. 13:44assumption is looking very outdated. In
  364. 13:47Finder's 2026 Supermarket Customer
  365. 13:49Satisfaction Awards, published in July
  366. 13:522026, Aldi won awards for beef burgers,
  367. 13:55beef mince, beef sausages, chicken
  368. 13:58thigh, chicken breast, chicken mince,
  369. 14:01chicken roast, and chicken drumsticks.
  370. 14:03Its chicken drumsticks scored 4.49 out
  371. 14:05of five for value and 4.46 for quality.
  372. 14:09And its chicken breast scored 4.37 for
  373. 14:12most loved and top value. Aldi itself
  374. 14:14says, "Finder named it the best
  375. 14:16supermarket for meat, winning 75% of the
  376. 14:18meat categories." People are buying it,
  377. 14:20too.
  378. 14:21In the 2026 People's Picks, Jindurra
  379. 14:24Station five-star five-star beef mince
  380. 14:26at $9.99
  381. 14:28for 500 g, and Broad Oak Farms
  382. 14:30RSPCA-approved
  383. 14:33chicken breast fillets at $10.99 a kilo
  384. 14:37to gold and silver in the Grill Master
  385. 14:39category. And in August 2026, Aldi said
  386. 14:42it had cut prices by up to 20% on
  387. 14:45staples like bacon, sausages, beef
  388. 14:48silverside, and lamb chops. Now, one
  389. 14:50honest note. In a Choice staff taste
  390. 14:53test of democracy sausages in 2025, Aldi
  391. 14:57snags came last, and Choice said they
  392. 14:59had the highest salt and fat content of
  393. 15:01the three supermarkets. So, buy the
  394. 15:03chicken and the mince with confidence,
  395. 15:05and check the nutrition panel on the
  396. 15:07processed stuff.
  397. 15:09Number 15. Beautifully butterfully.
  398. 15:12Lurpak is the butter people buy when
  399. 15:14they want to feel like they're treating
  400. 15:15themselves. Imported from Denmark,
  401. 15:17silver packaging, premium price. Western
  402. 15:19Star and Mainland have loyal followings
  403. 15:21too.
  404. 15:22In January 2026, Canstar Blue asked
  405. 15:252,086 Australians to rate the butter
  406. 15:28they'd bought in the previous 3 months,
  407. 15:30and Aldi's Beautifully Butterfully won
  408. 15:32the most satisfied customers award. It
  409. 15:35scored five stars for overall
  410. 15:37satisfaction, value, and packaging. And
  411. 15:40this isn't new. Beautifully Butterfully
  412. 15:42also won in 2016, 2017, 2018, 2019,
  413. 15:472020, and 2022.
  414. 15:49In that same survey, Lurpak Spreadable
  415. 15:51earned five stars for taste, but only
  416. 15:53three for value.
  417. 15:55The taste experts have backed it up in
  418. 15:57the past, too.
  419. 15:58In an earlier Choice butter test, Aldi's
  420. 16:01unsalted Beautifully Butterfully was
  421. 16:03recommended with a score of 83% at far
  422. 16:06less than Lurpak or Western Star. One
  423. 16:08important tip, though,
  424. 16:10reporting on the 2026 award pointed out
  425. 16:12that the Beautifully Butterfully product
  426. 16:14it featured is a dairy blend with
  427. 16:16vegetable oil, not pure butter, because
  428. 16:19under Australian food standards, butter
  429. 16:21has to contain at least 80% milk fat.
  430. 16:24So, if you want real butter for baking,
  431. 16:26read the front of the pack carefully and
  432. 16:27grab the block. Both are good value.
  433. 16:29They're just not the same thing.
  434. 16:31Number 14, Just Organic and Moser Roth
  435. 16:33dark chocolate. Lindt has built a global
  436. 16:36empire on the idea that Swiss chocolate
  437. 16:38is simply better, and it charges
  438. 16:40accordingly. Here's what happened when
  439. 16:42Choice removed the wrappers. Choice
  440. 16:45blind tested 37 supermarket dark
  441. 16:47chocolates. First place went to Lindt
  442. 16:49Excellence 90% cocoa on 79%. Second
  443. 16:53place, just one point behind, went to
  444. 16:55Aldi's Just Organic 70% dark chocolate
  445. 16:58on 78% at $2.79
  446. 17:01a block. And it beat Lindt's own 70%
  447. 17:04bar, the Excellence smooth blend, which
  448. 17:07scored 73%.
  449. 17:09Senior food journalist Rachel Clements
  450. 17:11said the chocolates were judged on
  451. 17:12flavor, texture, aroma, and appearance,
  452. 17:15with nutrition included in the overall
  453. 17:17score. Aldi's other dark chocolate did
  454. 17:20well, too. Moser Roth Finest Dark 70%
  455. 17:23scored 73% at $2.39
  456. 17:26per 100 g, and Choice listed it among
  457. 17:30its best budget picks. It's made in
  458. 17:32Germany with a short ingredient list of
  459. 17:34cocoa mass, sugar, cocoa butter, an
  460. 17:36emulsifier, and vanilla. Now, a reality
  461. 17:39check.
  462. 17:41Choice also gave these bars low
  463. 17:43nutrition scores because the dark
  464. 17:45chocolate still contains plenty of sugar
  465. 17:46and saturated fat. So, it's a treat, not
  466. 17:49a health food. But, if you're going to
  467. 17:50have a couple of squares after dinner,
  468. 17:52there's no reason to pay double for the
  469. 17:53privilege. That's the dessert course.
  470. 17:56What's coming at number 13 is a morning
  471. 17:58ritual that millions of Australians pay
  472. 18:00far too much for. Number 13, Expressi
  473. 18:03coffee capsules. Nespresso turned coffee
  474. 18:05capsules into a luxury product,
  475. 18:07boutiques, glossy ads, and a price per
  476. 18:10cup that most people never actually
  477. 18:13calculate. Aldi took a very different
  478. 18:15route. In August 2026, Canstar Blue
  479. 18:18announced that Aldi's Expressi had won
  480. 18:20its 2026 Most Satisfied Customers Award
  481. 18:23for coffee pods after surveying 365
  482. 18:27Australians. In the overall rankings,
  483. 18:29Expressi came first ahead of Nescafe,
  484. 18:32Nespresso, Starbucks by Nespresso, and
  485. 18:34L'OR. It's not a one-off, either.
  486. 18:36Expressi also won in 2020, 2022, 2023,
  487. 18:41and 2024. Vittoria took the title in
  488. 18:432025. The pods are also Australian.
  489. 18:47On Aldi's website, Expressi Milano
  490. 18:49capsules are listed at $7.99
  491. 18:52for 16, which works out to 50 cents a
  492. 18:55capsule, and are described as made in
  493. 18:57Australia from ground roasted coffee.
  494. 18:59So, think about your daily habit. Two
  495. 19:01capsules a day is more than 700 a year.
  496. 19:03Every 10 cents you save per capsule is
  497. 19:06more than $70 a year back in your
  498. 19:07pocket. And if you're drinking two
  499. 19:09coffees a day, that's real money. Which
  500. 19:11brings us neatly to the machine those
  501. 19:13pods go into.
  502. 19:14Number 12. The Expressi coffee machine.
  503. 19:18Here's where the gap between price and
  504. 19:19satisfaction gets almost ridiculous. In
  505. 19:22September 2026, Canstar Blue's 2026
  506. 19:26coffee pod machine ratings named Aldi's
  507. 19:28$79 Expressi machine the winner of its
  508. 19:32most satisfied customers award, based on
  509. 19:34260 Australians who had bought a machine
  510. 19:36in the past 3 years. Second place went
  511. 19:38to Nespresso by De'Longhi and third to
  512. 19:41Nespresso by Breville, with those
  513. 19:43machines ranging from $159
  514. 19:46to $1,499.
  515. 19:48It's the third time the Expressi has won
  516. 19:50after 2022 and 2024. Now, to be
  517. 19:54completely fair, it wasn't perfect. The
  518. 19:56Expressi got four stars for coffee
  519. 19:58quality and consistency and only two
  520. 20:01stars for design and the range of pods
  521. 20:03available. So, if you want dozens of pod
  522. 20:05flavors and a machine that looks like a
  523. 20:07piece of sculpture on your benchtop, the
  524. 20:08premium brands still have something to
  525. 20:10offer. But, if you just want a decent
  526. 20:12coffee in the morning without spending
  527. 20:13hundreds of dollars, the cheapest
  528. 20:15machine in the survey made its owners
  529. 20:17the happiest. That was the kitchen
  530. 20:19bench. Now, let's head to the bottle
  531. 20:21shop where Aldi has been collecting
  532. 20:23medals by the armful. Number 11. Corso
  533. 20:26Carista Pinot Grigio.
  534. 20:29Wine is one category where most people
  535. 20:31assume price equals quality.
  536. 20:34A $30 bottle must be better than a $10
  537. 20:36bottle, right? Wine judges don't see the
  538. 20:39price tag and that's where things get
  539. 20:41interesting.
  540. 20:42At the 2025 Melbourne International Wine
  541. 20:44Competition, which is judged blind by
  542. 20:46trade professionals, including
  543. 20:47sommeliers, restaurateurs, and retail
  544. 20:50buyers, Aldi's Corso Carista Delle
  545. 20:52Venezie Pinot Grigio 2024, priced at
  546. 20:56$9.99,
  547. 20:57won a double gold medal. It was also
  548. 20:59named Italy Pinot Grigio Wine of the
  549. 21:02Year. A double gold means the judges
  550. 21:04agreed unanimously.
  551. 21:07The competition received more than 1,000
  552. 21:09entries from seven countries, and this
  553. 21:11wasn't the only Aldi bottle on the
  554. 21:13podium. In the same competition, Aldi's
  555. 21:15El Toro Macho Bobal Tempranillo Reserva
  556. 21:182019 at $8.99
  557. 21:21also won double gold and was named Spain
  558. 21:24red wine reserva of the year. And its
  559. 21:26Corte Carista Chianti Superior at $11.99
  560. 21:30was named Italy Chianti wine of the
  561. 21:32year. Under $10, unanimous gold category
  562. 21:35winner.
  563. 21:36That's the kind of result a lot of
  564. 21:37wineries with fancy cellar doors would
  565. 21:39love to have. Number 10, South Point
  566. 21:41Estate Pinot Grigio.
  567. 21:44If the last one surprised you, this one
  568. 21:46is even more extreme. At the same 2025
  569. 21:50Melbourne International Wine
  570. 21:51Competition, Aldi's South Point Estate
  571. 21:54Pinot Grigio 2025, priced at just $4.59
  572. 21:59a bottle, won a gold medal.
  573. 22:01Reporting on the results said the wine
  574. 22:03beat bottles worth around 20 times its
  575. 22:05price. Across the competition, Aldi
  576. 22:07collected 18 medals, including three
  577. 22:10double golds. $4.59.
  578. 22:13That's less than a takeaway coffee in
  579. 22:14most cities. Now, a medal doesn't mean
  580. 22:17every palate will love it, and a cheap
  581. 22:19white is never going to taste like a
  582. 22:21rare aged red. But it does tell you
  583. 22:23something important. Trained judges
  584. 22:25tasting blind couldn't justify putting
  585. 22:27that wine below far more expensive
  586. 22:29bottles. So, if you're buying wine for a
  587. 22:31barbecue, a birthday, or a Friday night,
  588. 22:33don't assume the price on the shelf
  589. 22:35tells you anything about what's in the
  590. 22:37glass. Just remember, Aldi only sells
  591. 22:39alcohol in New South Wales, Victoria,
  592. 22:41the ACT, and Western Australia. We're
  593. 22:44into the top 10 now, and before we go
  594. 22:45any further, if these comparisons are
  595. 22:47changing the way you think about brand
  596. 22:49names, subscribe to the channel right
  597. 22:50now. Every week we dig into what
  598. 22:52Australian supermarkets and food
  599. 22:54companies would rather you didn't
  600. 22:55notice, and we back it up with evidence.
  601. 22:57Hit subscribe, because number nine takes
  602. 22:59on one of the most famous whiskey labels
  603. 23:01in the world. Number nine,
  604. 23:04Highland Black 8-year-old Scotch. Johnny
  605. 23:07Walker Black Label is the bottle people
  606. 23:09bring to a party when they want to look
  607. 23:11like they know their whiskey. It's
  608. 23:12everywhere and it's priced like a status
  609. 23:14symbol.
  610. 23:15Aldi's answer is a plain-looking blended
  611. 23:18Scotch that keeps winning awards. At the
  612. 23:202024 Spirits International Prestige
  613. 23:22Awards, Aldi's Highland Black 8-year-old
  614. 23:25Scotch whiskey won a gold medal while
  615. 23:27it's Highland Earl blended Scotch won
  616. 23:29platinum.
  617. 23:31At the 2025 London Spirits Competition,
  618. 23:33Highland Black scored 90 points. As of
  619. 23:36September 2026, Aldi's website lists
  620. 23:39Highland Black at $46.99
  621. 23:43while Dan Murphy's lists Johnny Walker
  622. 23:45Black Label at $55.90.
  623. 23:49To be fair, Johnny Walker Black is a
  624. 23:5112-year-old blend and the gap here is
  625. 23:53smaller than in most of this list, but
  626. 23:55$9 a bottle is still $9 and for a mixer
  627. 23:58with dry ginger, most people genuinely
  628. 24:00won't tell the difference. That was the
  629. 24:02Whiskey Cabinet. Number eight is a
  630. 24:04bottle that did something almost no
  631. 24:06supermarket drink ever does. Number
  632. 24:08eight,
  633. 24:09The Infusionist Apple and Rhubarb Gin
  634. 24:11Liqueur.
  635. 24:13Craft gin became one of the trendiest
  636. 24:14categories in Australian drinking with
  637. 24:16small distilleries charging premium
  638. 24:18prices for fancy botanicals.
  639. 24:21Aldi jumped in with its own range and
  640. 24:23the judges noticed. At the 2025 London
  641. 24:26Spirits Competition where entries are
  642. 24:28judged by bartenders, sommeliers, and
  643. 24:30spirits buyers on quality, value, and
  644. 24:32packaging, Aldi's The Infusionist Apple
  645. 24:35and Rhubarb Gin Liqueur scored 96 points
  646. 24:38and won best own label by value. The
  647. 24:41competition also awarded Aldi's
  648. 24:42Striganov Vodka Crush Lemon Lime 91
  649. 24:46points.
  650. 24:4796 points is an extraordinary score for
  651. 24:50any drink, let alone a supermarket
  652. 24:51label. It means a panel of people who
  653. 24:54taste spirits for a living rated it
  654. 24:56higher than most of what's on the shelf.
  655. 24:58That doesn't mean you have to like
  656. 24:59flavored gin, but if you do, the premium
  657. 25:01craft price isn't the only route to a
  658. 25:03great bottle. Now, let's go back to the
  659. 25:05pantry and to an oil
  660. 25:07that every Australian kitchen uses
  661. 25:09almost every day. Number seven, The
  662. 25:12Olive Tree Australian extra virgin olive
  663. 25:14oil. Olive oil is a category full of
  664. 25:16confusion and sometimes outright fraud
  665. 25:18around the world, so price feels like
  666. 25:20protection.
  667. 25:22Cobram Estate is Australia's best-known
  668. 25:24premium brand and it's a genuinely good
  669. 25:26oil.
  670. 25:27But look at this. Choice tested 30 olive
  671. 25:30oils using methods approved by the
  672. 25:32International Olive Council, including
  673. 25:34chemical testing and blind sensory
  674. 25:36panels. Cobram Estate extra virgin olive
  675. 25:39oil classic flavor scored 80% at $3.33
  676. 25:44per 100 ml.
  677. 25:46Aldi's The Olive Tree
  678. 25:48Australian extra virgin olive oil scored
  679. 25:5178%
  680. 25:52earned a silver medal rating and cost
  681. 25:54$1.87
  682. 25:56per 100 ml or $13.99
  683. 26:00for 750 ml.
  684. 26:03Choice testers described it as having a
  685. 26:05delicate herbaceous aroma with notes of
  686. 26:08tobacco leaf and menthol and a pungency
  687. 26:11lingering to a ginger twist.
  688. 26:14Two points behind and close to half the
  689. 26:15price and both are Australian. If you
  690. 26:18cook with olive oil every day, that's
  691. 26:19one of the easiest swaps on this list.
  692. 26:22Choice's advice is to keep oil in a
  693. 26:23cool, dark place and use it within 6
  694. 26:26months of opening. That was the pantry.
  695. 26:30Number six is a cheese and crackers
  696. 26:31result that embarrassed three household
  697. 26:33names at once. Number six, Damora Eaton
  698. 26:36crackers. Jatz is practically an
  699. 26:38Australian institution. Savoy and Ritz
  700. 26:41aren't far behind. They've been on
  701. 26:43cheese platters for decades. So, in
  702. 26:45December 2025, Choice ran a blind taste
  703. 26:48test. The result? Aldi's Damora Eaton
  704. 26:51won with 48% of the vote. Ritz got 22%
  705. 26:55Savoy got 19% and Jatz managed just 11%
  706. 26:59and the price eaten was $1.49
  707. 27:02for 225 grams while Savoy and Jatz were
  708. 27:05$4 each and Ritz was $3.50.
  709. 27:10Testers called eaten just right. Said
  710. 27:13Ritz was too soft and crumbly and found
  711. 27:15Savoy noticeably saltier with 848
  712. 27:18milligrams of sodium per 100 grams more
  713. 27:21than four times more votes than Jatz at
  714. 27:23well under half the price and shoppers
  715. 27:26were already on to it.
  716. 27:28In Aldi's 2026 people's picks Damora
  717. 27:31eaten original crackers took gold in the
  718. 27:33shark eatery champ category.
  719. 27:36Next time you're building a cheese
  720. 27:37board, this is the easiest win in the
  721. 27:39whole store.
  722. 27:40Number five takes us to the dishwasher
  723. 27:43where one number should change how you
  724. 27:45shop.
  725. 27:46Number five. Logix platinum dishwasher
  726. 27:49capsules.
  727. 27:50Finish is the brand that dominates
  728. 27:52dishwasher ads with glass that sparkles
  729. 27:54and plates that look brand new.
  730. 27:57In choices dishwasher detergent testing
  731. 27:59of 42 products Finish power ball
  732. 28:01ultimate plus all in one tabs tied for
  733. 28:04first place with 80% at $1.42
  734. 28:08per wash.
  735. 28:09Aldi's Logix platinum capsules scored
  736. 28:1275% at just 25 cents a wash.
  737. 28:16Choices head of reviews and testing said
  738. 28:18if you have a good dishwasher then you
  739. 28:20won't necessarily need to buy the best
  740. 28:21performing detergent. You can opt for a
  741. 28:24cheaper product instead. Here's the
  742. 28:26maths. If you run the dishwasher once a
  743. 28:28day the Finish tabs cost about $518 a
  744. 28:31year. The Logix capsules cost about $91.
  745. 28:34That's more than $400 a year for five
  746. 28:37percentage points. Now fair is fair.
  747. 28:40Choice found Logix was excellent on
  748. 28:42baked on cheese and egg yolk but weaker
  749. 28:45on red wine and coffee stains. And Coles
  750. 28:48own ultra advanced tablets scored 76% at
  751. 28:51just 15 cents a wash. So the cheapest
  752. 28:53good option isn't always Aldi, but it's
  753. 28:56never the famous brand. Number four,
  754. 28:58Monarch Crowns. The Streets Cornetto is
  755. 29:00one of the most recognizable ice creams
  756. 29:02in the country. Summer, beaches, the
  757. 29:04whole nostalgic package. So Choice ran a
  758. 29:07blind taste test between Aldi's Crowns
  759. 29:10and Streets Cornetto Classico. Every
  760. 29:12single taster preferred the Aldi cone
  761. 29:15and mistakenly thought it was the
  762. 29:16premium brand. Testers said the Aldi ice
  763. 29:19cream has more flavor and feels
  764. 29:21creamier, that the cone is crispier and
  765. 29:24stayed crisp all the way to the bottom,
  766. 29:26and that the Cornetto doesn't taste
  767. 29:28real. At the time of the test in
  768. 29:30November 2024, Crowns cost 92 cents
  769. 29:33each, while the Cornetto cost $2.25
  770. 29:36each. And here's the detail that
  771. 29:39explains everything.
  772. 29:41Choice pointed out that the Cornetto is
  773. 29:43technically a frozen dairy dessert with
  774. 29:46less than 10% milk fat, while the Crowns
  775. 29:48qualify as real ice cream with at least
  776. 29:5110% milk fat, less than half the price,
  777. 29:54and more actual ice cream. That's why
  778. 29:56reading the small print on the pack
  779. 29:57matters. Number three, Di-San Pro Ultra
  780. 30:01Degreaser with enzymes. Sard is the
  781. 30:04stain spray most Australians reach for
  782. 30:06without thinking. In Choice's stain
  783. 30:08remover test published in January 2026,
  784. 30:11Aldi's Di-San Pro Ultra Degreaser with
  785. 30:13enzymes and Sard Superpower Stain
  786. 30:16Remover Tougher Stains tied for first
  787. 30:18place among the sprays, both on 78%.
  788. 30:21But the Aldi spray cost 28 cents per 100
  789. 30:25ml, while Sard cost $1.90,
  790. 30:29which Choice described as less than a
  791. 30:31sixth of the price. The Aldi spray did
  792. 30:33better on sweat, tomato, and makeup
  793. 30:35stains, while Sard did better on blood
  794. 30:37and slightly better on grass and mud. So
  795. 30:40if your household deals with a lot of
  796. 30:41blood stains, maybe keep a bottle of
  797. 30:43Sard for those For everything else,
  798. 30:45you're paying more than six times as
  799. 30:46much for exactly the same overall score.
  800. 30:49Number two is the biggest household win
  801. 30:51on the entire list. Number two, Trimat
  802. 30:53Advanced Laundry Powder Concentrate. Omo
  803. 30:56has been the default laundry brand in
  804. 30:59Australian homes for generations. In
  805. 31:02Choice's laundry detergent testing,
  806. 31:04published in August 2026, more than 40
  807. 31:07detergents were tested against blood,
  808. 31:09grass, mud, oil, makeup, and baby food
  809. 31:12stains. For front loaders, Aldi's Trimat
  810. 31:15Advanced Powder tied for first with Omo
  811. 31:17Active Clean and Omo Ultimate, all on
  812. 31:2082% But, Trimat costs 44 cents a wash
  813. 31:23compared with 71 cents and $1.16
  814. 31:27for the Omo powders. For top loaders,
  815. 31:29Trimat came first outright on 66% ahead
  816. 31:33of Omo Ultimate on 62. Reporting on the
  817. 31:36results put the Trimat at $10.49
  818. 31:39for a 2 kilo box, while Omo Ultimate
  819. 31:42cost $36 for the same size. Shoppers
  820. 31:45agree. In Canstar Blue's May 2026
  821. 31:48laundry ratings, Trimat also won for
  822. 31:51laundry powder, with Omo coming second.
  823. 31:54Choice's Chris Barnes said, "Trimat tied
  824. 31:57for first place alongside the Omo
  825. 31:59products with a friendly price tag of 44
  826. 32:01cents per wash." And money-saving expert
  827. 32:04Joel Gibson estimated that swapping from
  828. 32:06Omo Ultimate saves more than $70 a year
  829. 32:09for a household washing twice a week. If
  830. 32:12you do a load every day, that's more
  831. 32:13than $250, and that brings us to number
  832. 32:15one, the result we opened with. Number
  833. 32:18one, Aldi's Indulge Vanilla Bean Gourmet
  834. 32:21Ice Cream. Häagen-Dazs built its brand
  835. 32:24on one idea, that it's the most
  836. 32:26luxurious ice cream in the freezer. The
  837. 32:28price reflects that. In October 2025,
  838. 32:31Choice blind tested 25 vanilla ice
  839. 32:34creams, including Häagen-Dazs,
  840. 32:36Connoisseur, Bulla, Peters, and Streets
  841. 32:39with a panel that included gelato
  842. 32:41makers, food consultants, and dairy
  843. 32:43specialists. The result, Aldi's Indulge
  844. 32:46Vanilla Bean Gourmet scored 89% at 60
  845. 32:50cents per 100 ml. Haagen-Dazs vanilla
  846. 32:54scored 54% at $2.95
  847. 32:57per 100 ml.
  848. 32:59Connoisseur Classic Vanilla scored 64%
  849. 33:02at $1.20.
  850. 33:04Let that sink in.
  851. 33:06The Aldi tub was almost five times
  852. 33:08cheaper and it beat Haagen-Dazs by 35
  853. 33:11points. The judges praised its nice
  854. 33:14vanilla aroma, creaminess, and great
  855. 33:16balance in flavor and fat.
  856. 33:18Choice's own verdict was simple, you
  857. 33:20can't buy flavor.
  858. 33:22To be completely fair, a Coles premium
  859. 33:24vanilla bean took first place just ahead
  860. 33:27of Aldi, but the most famous luxury name
  861. 33:29in the freezer finished well down the
  862. 33:31list. The most expensive tub was one of
  863. 33:33the worst, so that's the list. And now
  864. 33:35the part that matters most because Aldi
  865. 33:37is not magic. In Choice's 2025 sunscreen
  866. 33:40test, Aldi's Ombra 50+ tested at just
  867. 33:43SPF 26. To be fair, 16 of the 20
  868. 33:47sunscreens failed their claims including
  869. 33:49some expensive ones. In Choice's 2026
  870. 33:52nappy testing, Aldi's Mamia Ultra-Dry
  871. 33:55infant nappy scored 60% for absorbency
  872. 33:58against 90% for
  873. 34:01Huggies Pure and Sensitive.
  874. 34:03Choice rated the Romano Italian and
  875. 34:05diced tomatoes 58% against 80% for
  876. 34:08Mutti.
  877. 34:09And Omo laundry liquid was a Canstar
  878. 34:11favorite with shoppers, yet Choice's lab
  879. 34:13gave it just 59% and didn't recommend
  880. 34:16it. Popular isn't the same as proven, so
  881. 34:18here's what to do on your next shop.
  882. 34:20Stop judging by the logo, judge by the
  883. 34:22evidence. Use the unit price on every
  884. 34:25shelf ticket. Read the ingredients list
  885. 34:27and the nutrition panel. Swap the
  886. 34:29everyday staples where independent tests
  887. 34:31show the cheap version wins, like
  888. 34:32laundry powder, stain spray, dishwasher
  889. 34:35capsules, crackers, olive oil, and
  890. 34:37vanilla ice cream. And keep the premium
  891. 34:40brand only where it has actually earned
  892. 34:42it. Now, I want to hear from you. Which
  893. 34:44Aldi product have you switched to and
  894. 34:45never looked back? And which famous
  895. 34:47brand do you refuse to give up? Tell me
  896. 34:49in the comments.

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