25 9 24 KOSHER CLIMATE EDIT 11 — Transcript

Full transcript

1. 0:17in Indian Villages where tradition
2. 0:19Echoes through time the Chula Legacy
3. 0:22pass down still
4. 0:24Burns but clinging to the Past can come
5. 0:27at a cost
6. 0:31the smoke unseen but ever present
7. 0:34carries a burden illness for families
8. 0:38and pollution for the
9. 0:40[Music]
10. 0:43land is it time to rewrite this chapter
11. 0:46in this
12. 0:54story cooking is a life sustaining act
13. 0:58to improve the working condition of
14. 1:00women and children in the village we at
15. 1:03kosher climate partnered with first
16. 1:05climate to develop crany clean cooking
17. 1:08initiative the cook stove not only
18. 1:11combed the health hazards but also
19. 1:13nurtured a cleaner environment slashed
20. 1:16cooking time and used lesser amount of
21. 1:19wood however the villagers remained
22. 1:22reluctant
23. 1:27[Music]
24. 1:34but we resolved not to give
25. 1:37up and be the Catalyst for
26. 1:42change if you think about investment in
27. 1:45climate change you think about
28. 1:46Technologies which provide cheaper uh
29. 1:49Solutions improved cook sto project is
30. 1:51really an education project it's really
31. 1:53not a project or a product that you can
32. 1:56give to a household and say that use it
33. 1:58for tomorrow and they will start using
34. 2:00it we understood that it was more of a
35. 2:03behavioral change that needed work on we
36. 2:06didn't just distribute stuffs in
37. 2:08exchange of documents we were genuinely
38. 2:11committed to driving meaningful change
39. 2:13when it comes to planning of large scale
40. 2:15Community Based projects there has to be
41. 2:17a lot of homework that we need to do
42. 2:18before hitting the ground first we
43. 2:20conduct something called a feasibility
44. 2:21study where we try to understand with
45. 2:24the selection of geography whether it is
46. 2:25the right place for us to do a cookstar
47. 2:28project and then comes up Partners we
48. 2:30need to have strong Partners to be able
49. 2:33to implement this project and achieve
50. 2:36the quality that we're looking for this
51. 2:37is a large project which is being done
52. 2:40in state of madh Pradesh in India it's
53. 2:42spread across 28 districts around 2,000
54. 2:45Villages and around 1100 digital Runners
55. 2:48are going to work on this in next 5
56. 2:51years as a process as the first step we
57. 2:55identify the geography where we want to
58. 2:58do the cook Stu distribution because it
59. 3:00is very important that the place where
60. 3:02there's a high fuel wood usage is
61. 3:05identified step two is beneficiary
62. 3:08identification where we find out the
63. 3:10right household who should be given the
64. 3:12improved cook stuff based on the poverty
65. 3:15line status kacha house Paka house
66. 3:17fuelwood usage Etc step three is
67. 3:21demonstration where we demonstrate how
68. 3:24improved cook stuff is better as
69. 3:26compared to a traditional Chula step
70. 3:29four is is distribution where we
71. 3:31distribute the book stuff to the right
72. 3:34beneficiary and step five is monitoring
73. 3:37where a runner goes to each and every
74. 3:40household which has received the cook
75. 3:42stuff to verify whether the household is
76. 3:44using the cook stuff or not and help
77. 3:47them use cook stuff in case they are
78. 3:48facing any challenges and we are able to
79. 3:51Showcase all that on a dashboard so that
80. 3:53a person sitting in us can see the
81. 3:56history of the project throughout I
82. 3:58think that one of the reasons why first
83. 4:00climate invested into this project
84. 4:02compared to other projects where we
85. 4:04might just buy carbon credits is that we
86. 4:06really wanted to have a focus on on the
87. 4:08quality of the project this project is
88. 4:10very special because of the monitoring
89. 4:13approach that it takes with the digital
90. 4:16infrastructure that anxe has in place it
91. 4:19really enables uh monitoring of every
92. 4:22households that are part of the of the
93. 4:24project and it really helps us to
94. 4:26visualize the the positive impact that
95. 4:28we're having on the
96. 4:31jungle
97. 4:34jungle the idea of having a portable
98. 4:37stove which can be moved around from one
99. 4:40place to another they think that is not
100. 4:42capable of cooking their meals for eight
101. 4:44people also or 10 people so it is very
102. 4:47essential to show them handhold them
103. 4:50make a behavior change and give them an
104. 4:53idea that this stove is good enough as
105. 4:55good as or better in cooking than the
106. 4:58traditional stove
107. 5:01and it has other benefits also which
108. 5:03were not tangible to them when they were
109. 5:05only using the traditional stove
110. 5:31if you compare this execution of this
111. 5:34cook store program compared to anything
112. 5:35else which happened it takes a lot of
113. 5:37efforts but it's worth it it's worth it
114. 5:39for improving the quality of the project
115. 5:42we have maintained a strong bond with
116. 5:45the community so that we continuously
117. 5:48incentivize them motivate them to use
118. 5:50the product and I think that's the USP
119. 5:52that kosher brings and it's improved
120. 5:54cook project it's not really just a
121. 5:56distribution and forget project it's a
122. 5:58holistic approach in which which we are
123. 6:00trying to make sure that every single
124. 6:02beneficiary is serious about the product
125. 6:04and is using the
126. 6:09product improved cook stuff not only
127. 6:11provides a healthy life for women but it
128. 6:14also reduces the deforestation in that
129. 6:16area allowing the Regeneration of the
130. 6:19green area in that region this could be
131. 6:21indeed a new way of life
132. 6:32audio jungle
133. 6:34[Music]