$24K In → $2.8M Out: The Local SEO Strategy That Actually Works — Transcript

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1. 0:00An auto repair shop paid us $24,000 for
2. 0:03SEO. We made them $2.8 million back in
3. 0:0711 months. That's $117
4. 0:11for every $1 invested. Here's the SEO
5. 0:14strategy we used. This is a post from
6. 0:16Sarveshosta,
7. 0:18one of my favorite people. Sarvesh came
8. 0:20on the podcast. Episode 872 of the show.
9. 0:24how any local business can hit $100,000
10. 0:26a month in 90 days with SEO, but most
11. 0:29get it wrong. That was one of my
12. 0:31favorite episodes all year. I loved
13. 0:33vibing with him. We we talked for like
14. 0:35an hour off camera afterwards. It was
15. 0:37he's just so much fun to talk to. We DM
16. 0:39all the time on X and he posted this
17. 0:41banger and uh it's some it's some real
18. 0:44inspiration for local SEO. So, if you're
19. 0:46doing local, if you're out on the
20. 0:48streets doing some selling with SEO,
21. 0:51you're out you're hitting the streets
22. 0:52doing some selling. Sarvesh is going to
23. 0:54inspire you with this thread cuz when I
24. 0:57was skimming it, I was feeling inspired.
25. 0:59This is just it's good. So he says,
26. 1:00number one, built pages that actually
27. 1:03make money, not services junk. Not
28. 1:06services junk. What does he mean by
29. 1:08that? Their site had one generic page
30. 1:10called auto repair services. Useless. We
31. 1:13killed it. Then built high intent money
32. 1:16pages like emergency brake repair in
33. 1:19Dallas. Sameday service, honest pricing.
34. 1:21People searching this are not browsing.
35. 1:24They are already stressed. They want
36. 1:26their car fixed today. Those pages
37. 1:28convert like crazy. If you have
38. 1:30purchased compact keywords, this is
39. 1:31exactly what compact keywords my SEO
40. 1:33course is about. It's targeting keywords
41. 1:35like this using page titles like this.
42. 1:38People who want exactly what you are
43. 1:41offering. They just don't know that your
44. 1:43brand exists and they are putting it
45. 1:44into Google hoping to find somebody who
46. 1:46who satisfies exactly their intent. And
47. 1:49I talk about that all the time on this
48. 1:50podcast. I just I whenever I see this
49. 1:52from other people, I get hyped. When
50. 1:54other people come on the show and talk
51. 1:55about this, I get hyped. I'm hyped right
52. 1:57now. Emergency brake repair in Dallas.
53. 1:59Same day service, honest pricing. You
54. 2:02see that? Exactly what I'm looking for.
55. 2:04Time to convert. Number two, Saresh
56. 2:06says, "Wrote local blog content that
57. 2:08pulls trust plus rankings. Most auto
58. 2:11shop owners think blogs are pointless.
59. 2:13Wrong. We wrote stuff like how Dallas
60. 2:15heat destroys your car battery and how
61. 2:18to avoid being stranded." This did three
62. 2:21things. It proved expertise, built local
63. 2:23trust, pushed service pages up in
64. 2:25Google, local shared it, Google rewarded
65. 2:27it. This builds topical authority. It
66. 2:30just shows that you understand the
67. 2:31location. I I'll also say when you're
68. 2:33putting up stuff like this, when you're
69. 2:35putting up service page, when you're
70. 2:36putting up these very specific service
71. 2:38pages or blog content like this, please,
72. 2:40if you can use real images, please use
73. 2:42real images. Real images are just they
74. 2:44are the best. Shows that you are real.
75. 2:46It's great. Number three from Saresh.
76. 2:48Fixed internal linking. The most ignored
77. 2:51SEO lever. Their site was a dead end. No
78. 2:54links between services, blogs, the
79. 2:57homepage. That's crazy. We connected
80. 2:59everything logically. Break repair to
81. 3:01blog to homepage to transmission service
82. 3:04to an inspection page. Google finally
83. 3:07understood the site. Pages that were
84. 3:09invisible started climbing fast. I had
85. 3:11something like this with a customer of
86. 3:13compact keywords. This person said, not
87. 3:15even halfway in, I bought compact
88. 3:17keywords 2 weeks ago. And this person
89. 3:19had a major jump in impressions from 96
90. 3:23to,600 in 24 hours. And the person
91. 3:26bought compact keywords and said, "I
92. 3:27applied some technical fixes. Realized
93. 3:30my blogs were not indexing due to
94. 3:32linking errors. I realized this by using
95. 3:34screaming frog like you teach." Make
96. 3:36sure you don't have orphan pages, orphan
97. 3:39subfolders. Make sure things are linked
98. 3:41to logically with a clear information
99. 3:43architecture. I was talking about this
100. 3:45with Jake Hundley. Jake Hundley does SEO
101. 3:48for lawn care and landscaping local
102. 3:51businesses. He came on the podcast for 2
103. 3:54and 1/2 hours. Episode 900. Most SEO
104. 3:57agencies are selling you stuff that
105. 3:59doesn't work. Here's what actually does.
106. 4:00He said exactly what Saresh said. One of
107. 4:03the biggest levers is a clear
108. 4:05information architecture. making sure
109. 4:07that you and I I put out this was crazy
110. 4:10to me. I put out a podcast not long ago
111. 4:12about how you shouldn't have all of your
112. 4:14pages directly off the root domain and
113. 4:17some people in the comments like push
114. 4:18back on that and I'm like no it's like
115. 4:20you got to have a clear information
116. 4:22architecture and clear interlinking
117. 4:24helps Google understand the context of
118. 4:26each page very good for topical
119. 4:28authority very good for interlinking
120. 4:30very good for analytics anyway okay
121. 4:32Saresh number four Google business
122. 4:35profile optimization most shops halfass
123. 4:38this we didn't Uploaded real shop
124. 4:41photos. This is what I was saying.
125. 4:42Lifts, mechanics, jobs, no stock trash.
126. 4:46Got 10 plus legit reviews fast. Fixed
127. 4:49categories, services, descriptions,
128. 4:51hours. That alone move them into the
129. 4:54local three pack. Something that's
130. 4:55really interesting is whenever you
131. 4:57update Google business profile, Google
132. 4:59does a full crawl of your site. It looks
133. 5:02through every page on your website to
134. 5:05see if your website matches what you put
135. 5:07on your Google business profile. That
136. 5:09consistency is so important. It
137. 5:11literally like if you look at the log
138. 5:13files, it does a full crawl. It's
139. 5:15insane. Even if you change something
140. 5:17very minor. If you want to learn more
141. 5:19about that one, that was covered by
142. 5:20Darren Shaw in episode 881. Local SEO
143. 5:23master class gives like insane Google
144. 5:26business profile best practices. Sarvesh
145. 5:28as well on his podcast does it too.
146. 5:30Number five, and we're almost at the end
147. 5:32now. Built real backlinks. No Fiverr
148. 5:35links, no fake press releases. We got
149. 5:38guest posts on local blogs and auto
150. 5:40sites. Did link swaps with nearby
151. 5:42businesses. Placed links on authority
152. 5:45sites that actually rank. That's what
153. 5:47separated them from every other auto
154. 5:49shop stuck on page three. Number six.
155. 5:51Oh, I love this one, too. Stopped
156. 5:53chasing big keywords, quote unquote big,
157. 5:56and went full local. They wanted to rank
158. 5:59for best auto repair shop. That's crazy.
159. 6:01And Serves says pointless. We focused
160. 6:04only on auto repair Dallas, brake
161. 6:06repair, Plano, transmission repair Fort
162. 6:08Worth. These keywords don't bring
163. 6:10traffic, they bring phone calls. Niche
164. 6:12down. That's the lesson. Niche down,
165. 6:14please. It's so easy. And then when you
166. 6:16want to go into new areas, go into it.
167. 6:18Start going into adjacent areas. There
168. 6:20is probably enough money in your area.
169. 6:22Start going into adjacent areas. Spread
170. 6:25that way. Last post from Sarvves. They
171. 6:27were a small company struggling to get
172. 6:29calls, living off word of mouth and
173. 6:31random referrals. Oh my gosh, the owner
174. 6:34was almost ready to shut it all down.
175. 6:36Now they're booked out weeks in advance
176. 6:39and turning away low ticket jobs. All
177. 6:41thanks to local SEO done right. This is
178. 6:43again by Sarveshostrava.
179. 6:46Such a legend. I I would encourage you
180. 6:48all if you haven't checked out his
181. 6:50podcast with me, episode 872 of the
182. 6:52show. It was so good. I'm such a fan of
183. 6:55this guy of Saresh. I'm such a fan of
184. 6:57him. I'm going to share Sarvvesh. I'm
185. 6:58going to sh sh sh sh sh sh sh sh sh sh
186. 6:59sh sh sh sh sh sh sh sh sh sh sh sh sh
187. 6:59sh sh sh sh sh sh sh sh sh sh sh sh sh
188. 6:59sh sh sh sh share this with you when it
189. 7:00is up. Thank you for posting for posting
190. 7:03the gold. And if you want to learn more
191. 7:04about my SEO method, which is very
192. 7:06similar to this, that's at
193. 7:08compactkeywords.com.
194. 7:09The course is getting amazing
195. 7:11testimonials. You're going to love it.
196. 7:13Getting amazing reviews. All right,
197. 7:14that's all that I got for you on this
198. 7:16episode of the show. This is episode 95.
199. 7:19Wow. 95 days in a row doing this
200. 7:22podcast. This is my daily digital
201. 7:24marketing show. 9005. Whoa. Crazy. Thank
202. 7:27you so much for watching. Thank you so
203. 7:29much for listening. I will talk to you
204. 7:31again tomorrow.