24 lessons about producing records that turn amateurs pro — Transcript
Full transcript
- 0:00Did you think becoming a world-class
- 0:01music producer would be easy? I did, but
- 0:05it took me three decades of sessions in
- 0:07studios all over the world to understand
- 0:09what separates the best producers from
- 0:11anonymous amateurs. So, to help you
- 0:14become a world-class producer yourself,
- 0:15here are 24 lessons I learned the hard
- 0:18way.
- 0:19Lesson number one. So, I built my skills
- 0:21and reputation in London through my 20s,
- 0:23but once I had an international client
- 0:25base, became a dad, and realized our
- 0:27industry was changing, we moved to
- 0:29Montreal for a better lifestyle and
- 0:31cheaper warehouse space where I could
- 0:32build my dream studio. I got obsessed
- 0:35with making my facility as good as the
- 0:37great rooms I'd come up in London. For
- 0:39years, all my spare time went into
- 0:41making [music] the studio better. From
- 0:43researching cables to hand-building
- 0:45analog outboard. Whenever I wasn't
- 0:47producing or mixing a session, I would
- 0:49be reorganizing gear, rewiring patch
- 0:52bays, hunting for the perfect setup.
- 0:54Now, this crept up gradually, but I
- 0:57eventually started noticing
- 0:59the more gear I put in there, the harder
- 1:02I was finding it to actually enjoy
- 1:04making music. Taking a full production
- 1:07from a writing session to a finished mix
- 1:08became this painful grind.
- 1:11There were too many details to remember,
- 1:13gear that would break, software that
- 1:15would crash. And my dream studio turned
- 1:17into a vortex of writer's block and
- 1:20self-doubt where,
- 1:22without realizing it, I began avoiding
- 1:25the real creative work. I'd just like
- 1:28loop up eight bars and sit there
- 1:29fiddling with plugins for hours, then
- 1:31convince myself that the song wasn't
- 1:33working because I needed that latest
- 1:35piece I just read about in Tape Op. And
- 1:38after years, I finally realized I was
- 1:40playing a [music] stupid game. I was
- 1:42amassing a collection of stuff to
- 1:45compensate for my insecurities instead
- 1:47of focusing on finishing [music] as much
- 1:49music as possible. That's why lesson
- 1:52number one is focus on your discography,
- 1:55not your collection. Measure your
- 1:57success as a producer not by how much
- 1:59gear you have but by how many records
- 2:01you finished. The finished music you
- 2:03make is a much more powerful proof of
- 2:06your credibility than [music] how many
- 2:08vintage instruments you own. Lesson
- 2:10number two. I'm sure you know that
- 2:12craving for unlimited time and freedom
- 2:14to explore every possibility a song
- 2:17could ever want.
- 2:18But I've seen countless artists and
- 2:20producers lost in the mirage of infinite
- 2:23ideas. They get paralyzed by options,
- 2:26constantly second-guessing themselves,
- 2:28and their hard drives become graveyards
- 2:30of unfinished music. Lesson number two
- 2:32is your studio time may be unlimited,
- 2:34but your objectivity isn't.
- 2:36The most valuable tool in the world for
- 2:39producers isn't vintage synth or tasty
- 2:41outboard, it's objectivity.
- 2:44It's your instinct.
- 2:46Because you can finish a record with
- 2:49almost no gear,
- 2:51but you can't finish a record with no
- 2:53clue.
- 2:54So defend your objectivity with every
- 2:57fiber of your being. Learn to gauge how
- 3:00objective you are in every moment, and
- 3:02design your creative system to preserve
- 3:05objectivity at every stage. Lesson
- 3:08number three. Okay, tell me if you can
- 3:10relate to this one.
- 3:12I'm totally committed personally to
- 3:14making every song for every album for
- 3:16every artist I work with an original
- 3:19custom piece of world-class work.
- 3:22I don't want to make cookie-cutter crap.
- 3:24Now,
- 3:25at the start of my career as a
- 3:26programmer, editor, and engineer, I
- 3:28achieved this by just working insanely
- 3:31hard. 18-hour sessions, not leaving the
- 3:33studio for days at a time. I was always
- 3:36down to clown. But as my career
- 3:38expanded, my real-world responsibilities
- 3:41grew, too. All while recording budgets
- 3:44and timelines were shrinking.
- 3:46To keep up, I couldn't just work harder
- 3:49anymore. There just weren't enough hours
- 3:50in the day. But the solution isn't to
- 3:54lower your standards and start making
- 3:56generic crap with splice loops. Being
- 3:58formulaic will kill your career before
- 3:59it's even started. Instead, you need to
- 4:02start developing creative leverage in
- 4:05the studio. That's why lesson number
- 4:07three is develop a personalized
- 4:09production system while rejecting
- 4:11musical formulas.
- 4:13So, this is a huge subject and it's what
- 4:15this channel is all about, really. Um
- 4:17subscribe, by the way. But, the TLDR is
- 4:20to reliably and consistently deliver a
- 4:23large quantity of high-quality original
- 4:26music, you're going to need to get very
- 4:29smart about how every component of your
- 4:32equipment, your technique, [music]
- 4:34your mindset, and your outside life's
- 4:36activities and responsibilities work
- 4:39together to create the music [music] and
- 4:41life you're proud of.
- 4:43Lesson number four. The golden years of
- 4:45recording are so inspiring. Iconic
- 4:48artists, classic songs, lush
- 4:50orchestration, legendary studios. What's
- 4:53not to love?
- 4:55Well, it's easy to forget that back
- 4:57then, studio time was so expensive that
- 5:00a typical session couldn't run more than
- 5:02three hours from empty tape to finish
- 5:04master.
- 5:06As a producer, you absolutely could not
- 5:09walk in without a plan and just see what
- 5:11happens. [music]
- 5:12Instead, you'd be responsible for
- 5:14coordinating a small army. To prepare
- 5:16for the sessions, you'd have to find the
- 5:18right combination of lyricists,
- 5:19songwriters, artists, and A&R, then
- 5:22arrangers, copyists, and orchestral
- 5:24fixers, [music] and the studio, of
- 5:25course.
- 5:26And on the day, you'd ensure the
- 5:28artists, the musicians, the conductor
- 5:29and performers, the engineer, and even
- 5:31assistants and maintenance staff all
- 5:33performed to their best so that you'd
- 5:35have a great mix to send to mastering,
- 5:37manufacturing, and distribution.
- 5:40As a producer, you would orchestrate a
- 5:43relay race of expertise to deliver the
- 5:45record. So, lesson number four is
- 5:48understand the traditional roles and how
- 5:50they fit together.
- 5:52Times have changed, but this map is like
- 5:54your cheat code regardless of the genre
- 5:56you're making, regardless of the size of
- 5:59your team.
- 6:00Even if, actually especially [music] if
- 6:02you're working completely on your own,
- 6:04this proven structure gives you all the
- 6:06tools to listen clearly and act
- 6:09effectively for every stage of your own
- 6:10productions.
- 6:11Lesson number five.
- 6:13Lesson number two urged you to defend
- 6:15your objectivity [music]
- 6:16at all costs. But, with that sharp
- 6:19objectivity working overtime, you might
- 6:22just start noticing everything that's
- 6:24wrong with your song.
- 6:26Now, this is an empowered moment for
- 6:27seasoned professionals who know how to
- 6:29move forward, but amateurs get
- 6:32overwhelmed and lock up because you just
- 6:33don't know where to start.
- 6:35And that's why lesson number five is
- 6:37important. You already understand that
- 6:39objectivity is your most powerful tool,
- 6:42but it only works when you pair it with
- 6:44your most powerful resource, which is
- 6:46momentum.
- 6:48Now, momentum grows when you just focus
- 6:50on one stage at a time in your
- 6:52production. Get it as good as you can
- 6:54and then move on to the next, then the
- 6:56next, then the next. And before you know
- 6:59it, momentum will carry you. You'll be
- 7:03flying, having the time of your life
- 7:04riding that creative wave. Which is
- 7:07where lesson number six comes in. On the
- 7:09control room wall of almost every
- 7:11classic band session is a whiteboard
- 7:13with a simple grid, song names along the
- 7:15top and the instruments down the side.
- 7:18At a glance, you can see what you
- 7:20finished and what you need to do next.
- 7:22If the drums and bass are done on that
- 7:24song, perfect moment to do guitars. And
- 7:27you know, no point recording backing
- 7:29vocals if you don't even have the
- 7:30backing track down.
- 7:31Lesson number six is that if you want to
- 7:33grow deep discography of resonant
- 7:36world-class music, it really is as
- 7:38simple
- 7:39as knowing what to do next and by
- 7:41extension, what you cannot do
- 7:44>> [music]
- 7:44>> until your foundations are in place.
- 7:47Lesson number seven. Okay, so you can
- 7:49see how working through a simple
- 7:50whiteboard of the parts you need is
- 7:52really helpful for your production. But
- 7:54what if you are not a down-the-middle
- 7:56guitar, bass, drums band? [music] A grid
- 7:58on your wall stops being an option. Or
- 8:00what if you're deep into recording
- 8:01backing vocals, but you're not sure if
- 8:04you've missed any details? Do you tick
- 8:06the box or not?
- 8:08Well, this lesson seems so simple, so
- 8:11basic that amateur producers always miss
- 8:13it. Lesson seven is listen to your work
- 8:16in progress from [music] start to finish
- 8:18once while taking notes. Then
- 8:21methodically work through your notes in
- 8:24order.
- 8:26Repeat this process until you don't hear
- 8:29any more notes. Congratulations, you're
- 8:32done. Lesson eight. Let's get into some
- 8:35details here because for lesson seven to
- 8:37work, and two, and five, you have to be
- 8:40objective enough to clearly hear what
- 8:42the song needs.
- 8:44I remember late nights getting angry
- 8:45that my speakers couldn't go louder. I
- 8:47was confused and desperately searching
- 8:49for inspiration, but the only thing I
- 8:51got was ringing in my ears. If you're
- 8:53serious about having a great discography
- 8:55to show for all your work in the studio,
- 8:57you need to embrace lesson eight, which
- 9:00is listen less to hear more. Anytime you
- 9:04feel your objectivity slipping, anytime
- 9:07you lose touch with your [music]
- 9:08instinct, it's time to step back and
- 9:10give your ears a chance to reset.
- 9:13While this happens, your subconscious
- 9:16will process that sonic puzzle you're
- 9:18grappling with.
- 9:19Whether you get an early night's sleep,
- 9:21go for a walk, or even mode switch to a
- 9:23different role in your production
- 9:24process,
- 9:26you're creating a chance to hear the
- 9:28song fresh so that it becomes obvious
- 9:31how to move forward again.
- 9:33Lesson nine. Many years ago, I had to
- 9:36walk off an album I was co-writing and
- 9:39co-producing. And I was
- 9:41devastated because I'd sunk a year of my
- 9:43life into trying to build something with
- 9:45this artist. We kept making one big
- 9:48mistake over and over, and I wish I
- 9:50could go back in time to fix it.
- 9:52See, we were obsessed with one of the
- 9:54biggest songs in our scene at the time
- 9:56and constantly referencing it during
- 9:58production sessions.
- 10:00Now, you think, "Oh, I'm going to
- 10:01inspire myself. You're You're going to
- 10:03give yourself a clear target to move
- 10:05towards."
- 10:07But,
- 10:08your brain just starts obsessing
- 10:11about all the differences between your
- 10:14two songs, the things your production
- 10:16does not have.
- 10:18And we wound up going sideways, even
- 10:21backwards, as a result. Lesson number
- 10:24nine is the fastest way to sabotage
- 10:26yourself is with one great reference
- 10:28track. Because if you do that, you
- 10:31destroy your objectivity. You crowd out
- 10:33the space your own music needs to grow,
- 10:37and you even undermine your belief in
- 10:38yourself. If you want to get inspired
- 10:40during a session,
- 10:42do it properly. Listen to music from a
- 10:44ton of different artists, and make sure
- 10:46to step outside of your genre, too.
- 10:49This way, your brain will expand.
- 10:52Options will open up because you're
- 10:55creating like this blue sky of
- 10:56possibilities instead of trapping
- 10:58yourself in a tunnel of direct
- 11:00comparison.
- 11:01Lesson 10.
- 11:03Now, we all want to make the best
- 11:04records possible,
- 11:05>> [music]
- 11:05>> and it's natural to think that the more
- 11:07we add into a song, the better it's
- 11:09going to be. But, this is a terrible
- 11:12illusion.
- 11:13Amateurs haven't learned lesson 10,
- 11:15complexity is not the same as quality.
- 11:18More often than not, a complex
- 11:21production is a sign that [music]
- 11:24foundational decisions haven't been
- 11:26made.
- 11:28You just wind up trying to compensate
- 11:29with like more stuff.
- 11:31And that's when you find yourself caught
- 11:33in the mixing tutorial rabbit hole,
- 11:36convinced that if you just smash your
- 11:37layer cake through soothe and God
- 11:39particle, you're finally going to love
- 11:41it. Andy Benoit famously said, "Geniuses
- 11:44prosper not by deconstructing intricate
- 11:46complexities, but by exploiting
- 11:49unrecognized simplicities."
- 11:52Lesson 11. Now, Albert Einstein has some
- 11:54brilliant quotes. From "The true sign of
- 11:57intelligence is not knowledge, but
- 11:59imagination" to "Life is like riding a
- 12:02bicycle. To keep your balance, you must
- 12:05keep moving." You'll find a goldmine
- 12:07from him to apply to producing music.
- 12:09But probably my favorite one is this.
- 12:11Now, it's too long to read out, but it
- 12:13illustrates its own point so perfectly.
- 12:16Because this profound idea of Einstein's
- 12:18remained totally obscure until a
- 12:20musician distilled it down to "As simple
- 12:23as possible, but no simpler."
- 12:26These seven words are our like guiding
- 12:30beacon in the sky for everything we do.
- 12:33>> [music]
- 12:33>> From the shape of our arrangements to
- 12:35the clarity of our lyrics to the
- 12:37elegance of our songwriting, and of
- 12:39course, how we personalize our studio
- 12:41systems. Everything Everything benefits
- 12:44from being as simple as possible, but no
- 12:47simpler.
- 12:49Lesson number 12. Now, in my career,
- 12:51I've mixed a vast number of records
- 12:53produced by other people. And once
- 12:55you've mixed thousands of songs, you
- 12:58realize it doesn't really matter which
- 13:02of the cabinet mics winds up in the
- 13:03final mix.
- 13:04Or if that warm poly-synth was Japanese
- 13:07or American. Now, of course, you'll
- 13:09notice the difference if you AB them on
- 13:11their own, but because they serve the
- 13:14same role in the song, the differences
- 13:17don't really matter once you're
- 13:20performing your final mix.
- 13:22Lesson number 12 is to obsess over
- 13:25roles, not model numbers.
- 13:28Do you need something warm and wide,
- 13:30fast and spiky, solid, airy? Defining
- 13:33the role of a part in your production,
- 13:35then manually dialing it in and
- 13:37performing it is like 97% of the result.
- 13:41Lowering the filter and speeding up the
- 13:43envelope will make way more of a
- 13:44difference than whether your synth is a
- 13:46Juno 660 or 106. You're going to build
- 13:49your discography so much faster
- 13:51>> [music]
- 13:51>> when you focus on how to fulfill the
- 13:53role the song needs using whatever you
- 13:56have on hand. Lesson 13. Okay, when I
- 13:59was 16 years old, I sold my mountain
- 14:01bike to buy a used Fostex four-track
- 14:04cassette recorder. And it took me months
- 14:06of flailing in the dark on my own just
- 14:09to figure out that the first step
- 14:11towards my recordings not sounding like
- 14:14total utter trash was as basic as
- 14:18recording a metronome to tape and using
- 14:20a digital tuner with my guitars. A
- 14:23consistent timing and tuning reference
- 14:25is [music] like the preschool level of
- 14:27this lesson, which I urge you to elevate
- 14:30to the level of Nobel Prize-winning
- 14:32scientist. Lesson number 13 is it is
- 14:35impossible to overstate the importance
- 14:38of timing and tuning for a great record.
- 14:41Hearing this stuff is infinitely more
- 14:43important than like hearing compression.
- 14:45And getting these details right will
- 14:46improve your mix way more than a
- 14:48million-dollar collection of outboard
- 14:50gear, and it will put you ahead of 99%
- 14:53of producers on the planet. Lesson
- 14:55number 14. Okay, in lesson 10 we talked
- 14:57about how complexity is not the same as
- 15:00quality, and this is an important cousin
- 15:02to that lesson. Now, recently I mixed an
- 15:05album for a young producer, and almost
- 15:07every song had well over 100 parts, and
- 15:10I remember the final eight-bar peak of
- 15:12one song had literally 39 new layers
- 15:15coming in at once. And I know their
- 15:18intention was to create a wall of sound,
- 15:20but they hadn't yet learned lesson 14,
- 15:23which is that you need space to get
- 15:26size.
- 15:28Your record will sound
- 15:30way bigger with fewer parts working
- 15:33together in the right way. Lesson 15.
- 15:35During a recent podcast interview, I was
- 15:37asked what my advice would be for a
- 15:39producer whose career growth had
- 15:42stalled.
- 15:43And the host seemed surprised by my take
- 15:44on this because I think producer is as
- 15:47broad a word as athlete.
- 15:50And there's no point practicing
- 15:51three-pointers if you're trying to win
- 15:53the gold in downhill skiing. But because
- 15:55the word producer is so broad, it's so
- 15:59vague these days,
- 16:01when you try to follow all the advice
- 16:02you find online, it's like practicing 50
- 16:05different sports
- 16:06and winning nothing.
- 16:08So, lesson 15 is lock in on the kind of
- 16:11producer you want to be.
- 16:13Define the type of work, the type of
- 16:15artist, type of process that's for you.
- 16:18Are you making type of beats for sale?
- 16:21Are you wrangling punk bands?
- 16:24Are you collaborating with solo artists?
- 16:25There's infinite room to explore within
- 16:28your chosen field. And it's so much
- 16:30easier to improve when you have this
- 16:32clarity. But there's no point putting on
- 16:35swimming speedos and then running out
- 16:37onto the football pitch. Lesson 15. I
- 16:40got obsessed with records when I was a
- 16:41teenager living in the South Island of
- 16:44New Zealand.
- 16:45Back then, pre-internet, it took months
- 16:48for music press to arrive by boat from
- 16:50the UK and the USA. And sometimes as
- 16:52long again for the records to actually
- 16:53show up on our shelves. So, it was only
- 16:55like natural for me to idolize the
- 16:57people making this music, imagining them
- 16:59as like these supremely gifted demigods.
- 17:02I was shocked and then inspired once I
- 17:05started working in person with some of
- 17:07my heroes a few years later.
- 17:09And that's because of lesson 15.
- 17:12Nobody is inherently any better
- 17:15or worse than you.
- 17:18We're all just normal human beings
- 17:22at our own stage of our own paths.
- 17:26The most iconic artists are no different
- 17:28to you.
- 17:29All they did was let their natural
- 17:31interests and obsessions guide them.
- 17:34And the greatest engineers and producers
- 17:36are no different to you. They just
- 17:37followed through on their commitment to
- 17:39their craft, and you can, too.
- 17:43Lesson number 16. A lot of developing
- 17:46and artists that I talk to feel they
- 17:47can't get their music and careers going
- 17:50until like they're already an expert. If
- 17:52your anxiety spikes at the thought of
- 17:54making a fool of yourself on a session,
- 17:57ruining a song with subpar production,
- 18:00then please embrace this lesson.
- 18:03Questions are infinitely more powerful
- 18:05than answers.
- 18:07A question as simple as "What would
- 18:09happen if we mute the chords in verse
- 18:11two?" can open up a new world of
- 18:13possibility for a song.
- 18:15And a question as direct as "Hey, what's
- 18:18this song really about?" can take you
- 18:21from a forgettable little ballad to
- 18:23heart-wrenching catharsis.
- 18:25Our buddy Albert Einstein said, "I have
- 18:28no special talents. I'm only
- 18:30passionately curious."
- 18:32So, letting go of needing to know what's
- 18:34going to happen before you even start,
- 18:37and just getting curious about how
- 18:39things can evolve once you get going,
- 18:41isn't [music] just the fast track to
- 18:43finishing.
- 18:45It's also guaranteed to make producing
- 18:47records so much more fun.
- 18:50Lesson number 18.
- 18:52Okay, this one is a real paradox of
- 18:55production, and it can happen at any
- 18:58stage, but one perfect example is this
- 19:00mistake that I used to make over and
- 19:02over when I was mixing for years.
- 19:05>> [laughter]
- 19:05>> So,
- 19:06whenever I'd be building a mix, I'd
- 19:08start by going all in on the drums. I'd
- 19:10like go deep. I'd take hours, and they
- 19:13would sound insane. They're so big.
- 19:16They're so powerful. They're so edgy.
- 19:18I'd I'd be feeling like this renegade
- 19:20genius. But then you start adding in the
- 19:24rest of the multi-track, and it all
- 19:27collapses. The instruments are fighting,
- 19:30and there's no space for the vocals. And
- 19:32by the time everything is in, those
- 19:34earth-shattering drums
- 19:36just feel tiny. They feel pokey. They
- 19:39feel lame, honestly. So, lesson number
- 19:4218 is it will always sound different
- 19:46once everything is in together. Whether
- 19:47you're mocking up parts in a writing
- 19:49session, deep in production, or pulling
- 19:51a final mix together, just move quickly.
- 19:54Sidestep the rabbit holes until you've
- 19:56sketched out a complete picture.
- 19:58Lesson 19. What's beautiful about our
- 20:01work is that there's always more to
- 20:03learn, more to explore, more to discuss.
- 20:06It is an infinite game.
- 20:09But, unlike sending human beings into
- 20:12orbit, we don't have to do everything
- 20:15perfectly to do our job well.
- 20:18Lesson 19 is making records is not
- 20:21rocket science. It's as simple as
- 20:24listen,
- 20:25notice what could change, try the
- 20:27change,
- 20:28and if you prefer it, keep it. If you
- 20:30don't, undo it.
- 20:33If it gives you a new idea, try that
- 20:35one.
- 20:36Repeat.
- 20:37Lesson number 20. One of the Prodigy's
- 20:40biggest songs had been languishing on
- 20:42Liam's hard drive for years. He'd been
- 20:44experimenting with it live and in the
- 20:46studio. And when we opened it up during
- 20:48my sessions on Invaders Must Die, I
- 20:51wound up remembering their manager
- 20:53playing me interludes from the band's
- 20:56live set, and a spark went off.
- 20:59That is when the glockenspiel hook was
- 21:02flown into Omen.
- 21:04And suddenly the song clicked. We
- 21:06finished fast, and the rest is history.
- 21:09So, lesson 20 is never judge how long it
- 21:12takes to finish a song. Trust the
- 21:14process.
- 21:16Ignore that internet chatter that says
- 21:18you'll know in the first 10 minutes. And
- 21:19likewise, ignore the feeling that a song
- 21:22is only good if you've slaved over it
- 21:24for years.
- 21:26Every album has some songs that take
- 21:29weeks of struggle and some that arrive
- 21:31in a handful of hours. One isn't better
- 21:34than the other. It's just part of the
- 21:35process. And once your music reaches
- 21:37your audience, it's all completely
- 21:39irrelevant anyway.
- 21:41Lesson 21.
- 21:43So, when I first started trying to make
- 21:45instrumentals for top line writers,
- 21:47I spent 3 weeks polishing tiny details
- 21:50on this one song. But nobody ever wrote
- 21:53to it and I cannot blame them because it
- 21:55was awful.
- 21:57So, here's a question. Do you think it
- 21:59would have become good enough if I'd
- 22:01worked on it for another 3 weeks?
- 22:03Back then, I was a devoted
- 22:06perfectionist. You just you get all the
- 22:09details perfect then you have a perfect
- 22:10record at the end of it, right? But that
- 22:13changed for me during Björk's album
- 22:14Volta on her sessions with Timbaland.
- 22:16The legendary Jimmy Douglas was
- 22:18engineering while Danger Mouse was Tim's
- 22:19creative partner. Now, fun story.
- 22:22Timbaland and Björk worked exactly
- 22:25opposite schedules. Midnight for Tim,
- 22:27noon for Björk. And they just kept
- 22:29missing each other. But Jimmy, Danger,
- 22:31and I would be hanging out in the studio
- 22:33the entire time. And that gave me a
- 22:35window into a different way of working.
- 22:37Around the clock, Danger had headphones
- 22:39on cranking out like five beats a day.
- 22:42Then Tim would come in at night, chat
- 22:44for a little bit, put on headphones,
- 22:46cook up something again in like 10
- 22:48minutes, record it, and then leave. And
- 22:51that's when I realized lesson 21.
- 22:53Quantity is the path to quality.
- 22:56I did the math. Tim was making hundreds
- 22:59of ideas a year. Danger was making
- 23:01thousands. And in a similar time, I
- 23:04would make maybe like five.
- 23:07So, the ratio of music that was used
- 23:09though, that connected with the
- 23:10audience, might only be a handful out of
- 23:14every hundred. But, Tim and Danger found
- 23:17the music that connected by relentlessly
- 23:20making more every day.
- 23:22So, the lesson is get serious about the
- 23:25quantity, the number of shots on goal,
- 23:28more than trying to make one shot
- 23:29perfect. It's not about the perfect
- 23:32production, but creating the opportunity
- 23:34for as much music to flow through you as
- 23:37possible.
- 23:38By the way, I could actually make 50
- 23:40videos about what I learned from that
- 23:42session, and there's some zingers I will
- 23:44be sharing with my email list. So,
- 23:45please do subscribe if you're into that
- 23:47kind of thing, there's a link below.
- 23:48Lesson 22. There's a lot of chat out
- 23:51there about making a beat in 10 minutes,
- 23:53or how you should just make a ton of
- 23:54music and don't overthink it. And, of
- 23:56course, that is totally valid, but
- 24:00unless you're also refining and evolving
- 24:03your sensitivity, skills, and systems,
- 24:06your music isn't really going to
- 24:08improve. So, lesson 22 is obsess over
- 24:12quality and craftsmanship.
- 24:15Take pride in the details, the
- 24:17precision, the fit and finish of your
- 24:20work, and ensure you're always improving
- 24:23while delivering reliably. You'll build
- 24:26a reputation as someone who can elevate
- 24:28a record. And the cumulative effects of
- 24:31those small details will make your music
- 24:33stand out.
- 24:35Lesson 23. I used to suffer from this a
- 24:37lot at the start of my career, and I'm
- 24:40constantly talking to new producers,
- 24:42mixers, and artists who are in the same
- 24:44trap.
- 24:46In our quest to make a record perfect,
- 24:49we don't realize what makes them
- 24:51special.
- 24:52And we mislabel character and rough
- 24:55edges as [music] imperfection, polishing
- 24:58them away until our music is like bland.
- 25:01It's [music] symmetrical. It's just
- 25:03average.
- 25:05Lesson 23 is a real mind-bender, but
- 25:07it's a truth that shall set you free.
- 25:10Perfection
- 25:12does not exist.
- 25:15Perfection is an illusion. It is an
- 25:17imaginary construct of the human psyche.
- 25:21Uh perfectionism is not a virtue. It's
- 25:25our ego's defense mechanism to avoid
- 25:27judgment from others by always having
- 25:30one more tweak. And it makes us unable
- 25:33to truly hear the music as it is.
- 25:37Now, an amateur might stress out that
- 25:39imperfections are ruining their record.
- 25:42But a great producer knows that's where
- 25:45beauty and character are found.
- 25:48Lesson 24.
- 25:50Hey, have you noticed that these last
- 25:51few lessons are starting to contradict
- 25:53each other?
- 25:54Like, how can you obsess over quality
- 25:57but shun perfectionism? How can you work
- 25:59fast while being okay with the fact that
- 26:02every song is going to take the time it
- 26:03needs? So, it's time for lesson 24.
- 26:07There are no absolute truths. Embrace
- 26:11the contradictions.
- 26:13Making a ton of music that resonates
- 26:14with your ideal audience and attracts
- 26:16your ideal opportunities will require
- 26:18you to let go of everything you think
- 26:20you know.
- 26:21Over and over again, sometimes within a
- 26:23single production.
- 26:24And once you can hold two opposing ideas
- 26:26in your head at the same time and still
- 26:29move your record forward,
- 26:31that's when you're embodying the wisdom
- 26:33of a great producer. Push yourself and
- 26:35your production as far as you can,
- 26:39then be willing to let go.
- 26:41There are no objective measures of
- 26:43quality in art.
- 26:45We're only here
- 26:47to touch the hearts of our listener in
- 26:50the moment.
- 26:53Okay, so now that you've learned all
- 26:54these lessons, you're ready to go deep
- 26:56into a production system rabbit hole.
- 26:59So, click this next video for a detailed
- 27:01breakdown of the key elements of a drum
- 27:05production workflow that will help you
- 27:06get 3 days work done in 3 hours.
About this transcript
This page contains the full transcript of 24 lessons about producing records that turn amateurs pro by Damian Taylor, generated from the public captions YouTube serves with the video. The transcript has 4,379 words across 719 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.