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22 Claude Prompts That Can Rank Any Local Business (Free Stack) — Transcript

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0:00Sarvesh, last time you were on the show,
0:01you said, "I haven't been as excited or
0:04hyped up about anything recently than I
0:07am about Claude co-work because it is so
0:10magical. You said, I could take any
0:13local service business to $100,000
0:16a month in 90 days using just Claude
0:20co-work." And this was over 3 months
0:23ago. And your prompts have improved.
0:25Your prompts with Claude co-work have
0:27improved. So, now that you have been
0:30using Claude co-work for so much longer,
0:33how do you feel about those previous
0:35statements, Sarvesh?
0:38>> Maybe it was an understatement.
0:40Uh that is what I feel. That is what I
0:42feel now.
0:44Uh I uh honestly, Claude has
0:48started to become even more better. And
0:51as I started to use it more and more, uh
0:53I could see the potential it has. And
0:56with the right But see, at at the end of
0:58the day,
0:59Claude or any AI tool, for that matter,
1:01is like a Ferrari, but you need to still
1:03drive it. So, there has to be a up a
1:07human driving it. It It's not like It's
1:10not an automated It's not a Tesla where
1:12it's self-driving it. But if you drive
1:14it the right way, the experience that it
1:16it it's going to give you and the
1:18results that's possible is just amazing.
1:21So, what I not I not only I stand by it,
1:25I actually I will say it was an
1:27understatement when it released.
1:30>> Amazing. What are you showing us today?
1:33>> So, today, uh
1:35I have a 22 Claude prompt stack that we
1:38have been using along with what kind of
1:41output it's it's giving for for the top
1:44six seven of it. And then I'm going to
1:46give away all of the Claude prompt stack
1:48for free, as well. So, the I love the
1:51audience that that watch you on that
1:54watch me on this channel. You guys have
1:56been amazing, so I'm just trying to give
1:58it back to the community here.
2:00>> Thank you, Sarvesh. Yeah, so you're
2:01these are your improved prompts from
2:03using it non-stop with your agency. And
2:06how big is your agency?
2:08>> So, we have a team of 14 now and
2:11actively hiring. Yes.
2:13>> Yeah.
2:13>> So, if you are if you're someone who's
2:15passionate about SEO, go to the careers
2:17page at Elephanca Marketing.
2:19>> And and you're using Claude co-work in
2:21your agency non-stop and these are your
2:23improved prompts.
2:25>> Correct. Yes. We have probably 10 uh
2:28the Max accounts uh
2:30along our agency. Everyone is using it
2:32very, very actively all along. So, yes.
2:36Uh Claude has been and the and the
2:38prompts that I'm showing you, these are
2:39active parts of the part of our agency.
2:42Our SEO team is actively using them.
2:44Yes.
2:45>> All right. I'm hyped. I'm hyped.
2:47>> Awesome. So, the very first prompt that
2:51uh that is very, very important for
2:52Claude uh
2:54which differentiate it from ChatGPT or
2:57Gemini or everyone from them is building
2:59a brain inside Claude co-work.
3:02So,
3:03when I started using Claude, one thing I
3:05was seeing is
3:07one problem that is there with all AI is
3:10is generic advice that they give about
3:12SEO to every question that you ask. So,
3:16I saw that by first giving it a huge
3:20brain and building a huge brain inside
3:22Claude co-work about my business. Now,
3:24this is the whole prompt where I'm just
3:27telling it all of So,
3:29let's just quickly go through it that
3:31here is everything you need to know
3:32about my business before we start any
3:34SEO.
3:35What is the business name, name,
3:37address, your Google business profile,
3:40your website, years in business, what is
3:41your team size? What are the service
3:44plus market, everything that we do?
3:47Then, what is your primary service? What
3:50are the secondary services? Which
3:52locations you cater to? Everything that
3:55is there for Claude to know. Just doing
3:57this itself, it massively changes it
4:00from a generic AI trying to suggest you
4:03and give suggestions
4:05to almost an SEO sitting into your
4:08business and giving you suggestions
4:10based on because here
4:12not only you are telling it about your
4:14business, you're telling it everything
4:16about your competitors.
4:18So, you're telling it what is their GVP
4:20URL and website and you're taking out
4:23suggestions about why they may maybe
4:25beating you based on what you know. And
4:28I know this takes 15 to 20 minutes to
4:31fill. So, whenever we onboard a new
4:33client as well, we fill this all
4:34information. We collect all of this
4:37information on onboarding as well. So
4:39that we know just doing this exercise
4:42right at the start
4:44makes the output that comes out of
4:46Claude so so much better every time. So,
4:49this is the first thing, build a a brain
4:52inside your Claude about the SEO and
4:55then it starts acting as a
4:58a very experienced SEO, almost a
5:0014-year-old SEO experienced guy sitting
5:03into your business and running that SEO
5:05rather than just giving generic advice.
5:07So, that's the first thing we did is
5:09create a huge brain inside Claude
5:12Co-work.
5:12>> Can you scroll up? I want to see what it
5:14said
5:15right before that. Where like where you
5:18are
5:19go scroll up a bit more to before the
5:20prompt starts. Open Claude Co-work.
5:23Okay, so you just paste this in. So,
5:25when you when you say
5:27you're running a brain
5:29this is like
5:30are you Well, can you show in Claude
5:32Co-work where this goes?
5:35>> Right. So,
5:36typically what I suggest is you go to
5:39the projects, you create a new project
5:41and in that project you start with this
5:44chat. And that and within that chat,
5:47that should be the first chat that you
5:48do with it. That here is everything that
5:51you need to know about the business.
5:53And I've just taken an example for let's
5:55say Austin Roofing Company is my
5:57business. This is all of the
5:58information. These are
6:00And these are all of the keywords that I
6:02want to rank for.
6:04And
6:05then these are all of the competitors
6:08and why they're beating us. All of that
6:11information. Like I said, this will take
6:13a while. So, this is not a very quick
6:16quick to do thing, but yes, take a
6:18weekend and just fill all of this
6:20information. Now,
6:22any chat that you do with it after this
6:24point becomes so much more productive
6:27because Claude not only knows you, it
6:29knows all of your competitors, your top
6:31competitors, your keywords, what is your
6:34USP, where you are lacking, everything
6:36it already knows and and has all of the
6:38context about it. So, that's the first
6:41thing that we are going to do.
6:43>> This method of marketing is so
6:44effective, I had to make sure it wasn't
6:46against Google's rules before I kept
6:47using it. It's a form of SEO I call
6:50compact keywords. Whereas most SEO
6:52focuses on putting up articles to answer
6:54questions how, what, when, compact
6:56keywords focuses on putting up dozens of
6:58pages that sell to searchers who are
7:01actually looking to buy. These pages
7:03rank on Google and convert so much
7:05better than normal that when I
7:06discovered this years ago, I couldn't
7:08believe this was allowed. It's less
7:10work, too. The average compact keywords
7:12landing page is
7:14words. Compact keywords is a 13-hour
7:17deep course on getting sales with SEO. A
7:19customer said, "Compact keywords
7:21contributed to a $4,000 sale within the
7:24first 6 weeks." Another customer said,
7:26"Give it to a junior employee, have them
7:29follow it exactly as Edward's laid out.
7:31You don't have to do anything, and
7:33you're going to gain a six-figure SEO
7:35level employee just by having them go
7:37through this course." Compact keywords
7:39is about setting up an SEO funnel that
7:41brings you sales for years and years and
7:43years. It works with AI, it's less work
7:46than traditional SEO, and it makes way
7:49more money. You can get it now at
7:51compactkeywords.com.
7:53Back to the podcast.
7:54>> Now, next thing that we have done, and
7:58let me actually show you the output, and
8:00that output will actually and then we'll
8:02backtrack to the prompt.
8:05So,
8:06the first thing
8:08for when you onboard a client and
8:10particularly because we work with a lot
8:12a lot of local businesses,
8:14the GBP category audit is is a very very
8:18important thing
8:20because
8:21primary categories and secondary
8:22categories, they are a huge ranking
8:25factor that take
8:28that determine whether you will not will
8:30whether you or not you will rank for
8:32your keywords.
8:33So, and this is something where
8:36I'm not only just looking at it from an
8:38SEO agency point of view, I'm looking
8:41everything from a point of view of a
8:42business owner that even if you do not
8:45have an SEO agency, can you just take up
8:47this prompt and give it to Claude
8:49co-work and get an output in the format
8:52where it's usable for you, where you can
8:55fix your SEO yourself. Is that something
8:57that you can do with that prompt? That's
8:59the whole idea I'm coming up with
9:01because yes, as an SEO agency, we may
9:04have 10 different ways to actually do
9:06this, right? We have 10 different Chrome
9:08extensions, 10 different tools to do it.
9:11But does a normal business owner have
9:13the same thing? Do they have the time
9:15and the bandwidth to actually install 10
9:17different Chrome extensions and and
9:19export and then try to make sense? No,
9:22right? So, so this is where this prompt
9:24comes into it. That open Chrome and go
9:27to Google Maps and for roof replacement
9:29Austin, Texas.
9:31Notice which of my competitors show up
9:33in the map pack. So, now you see because
9:36we built that brain, I you don't need to
9:38tell it who we are and who those
9:41competitors are. It already knows.
9:44And
9:45uh put everything in spreadsheet and
9:48basically what we have asked it to do
9:51is what what is the primary category for
9:54people who are ranking for roof
9:55replacement Austin? What are the
9:57secondary categories that they have?
9:59And what is my ranking? Are they
10:03uh
10:05the primary and secondary categories do
10:07I need to change? And if so, what are
10:09the ones that we should add? And then it
10:12very clearly also puts everything in a
10:13nice-looking uh PDF report as well for
10:16you.
10:17So, all of that is just done through
10:19because we created a brain and we
10:21created a uh uh we gave it a prompt. And
10:25it's not even a long prompt, it's a very
10:28to the point prompt. So, you can see
10:31let me actually just go here to this
10:33table. This will give us So, roofing
10:36contractor is the
10:38uh
10:39uh category primary category for
10:41everyone as you can see and that's the
10:42clear choice.
10:43And then all the the different
10:47other uh for roof repair roof
10:50replacement Austin, the other ones that
10:52have ranking have these ones.
10:53And
10:55you can see I mean just from this
10:58if if an SEO team has to do this, even
11:01it would probably take them 1 1 and 1/2
11:03hour to to do all of this research and
11:04put this into a PDF to send to the
11:06client, right? Which you are doing
11:09yourself and so even if you have an SEO
11:11team in in-house or if you're just doing
11:14it yourself,
11:15it is just giving you all of that
11:18information for you to understand. Now,
11:20at the same time, you have to understand
11:23that like I said, it's AI.
11:26So, if are you a real estate builder and
11:29construction company or not is something
11:31you have to decide yourself.
11:34So, even though it is suggesting that
11:37three out of your five competitors has
11:39it, are you that three of
11:42are you similar to those three of the
11:43five competitors or are you one of those
11:45two competitors who are not into real
11:49estate building and construction? That
11:51is a call that you still should take.
11:52That is why I said,
11:54"Yes, Claude CoWork is great and it it
11:57would make your life so much easier
11:59because it did did all of the research
12:01for you and it you just have to take so
12:03water damage restoration service." Now,
12:05this is something
12:07one competitor has listed, but is that a
12:10service that we provide or no? You just
12:12decide yourself, but just this exercise
12:15itself would have taken I mean, even an
12:17experienced SEO like me, if I were to do
12:19it and put together everything, probably
12:211 to 2 hours
12:23very easily it would have taken that you
12:25can that you have just done
12:27with one single prompt and
12:29I I was seeing Claude do this on using
12:32my Chrome and was so refreshing to to
12:35just sit back, relax, and see. I was
12:37watching a YouTube video and then I was
12:39asking, "Okay, you just do it."
12:41>> Oh, man. Incredible.
12:43>> Right. You What I love about this is,
12:44you know, so many people they try to
12:46automate SEO without knowing how to do
12:48SEO in the first place.
12:50And and so, they don't know what results
12:52they're looking for. They don't know
12:54what should happen. They don't know
12:55enough details to give
12:58or they they don't know enough about SEO
13:00>> to give highly detailed prompts. And
13:01this is someone like
13:03I mean, you before Claude CoWork, you
13:05were
13:06you still have this very experienced
13:07agency and you're still very
13:09experienced. And so,
13:12your prompts are extremely
13:15informed
13:16with best practices.
13:18And and then your eyes are able to
13:22discern
13:23good output between bad output and then
13:25refine your prompts
13:27based on that.
13:28Making the prompts that you give just
13:31yeah, amazing.
13:33>> Thank you. And
13:35despite all of this and I still say that
13:38yes, drive it's it's such a powerful
13:41tool. So, drive it but but still drive
13:43it with caution. Don't just blindly
13:46follow the advice what Claude gives you.
13:48But this was just one output. Now, I'd
13:50like to show you a few different output.
13:52So,
13:53now what I the next thing that I have
13:55done is and let me show you the output.
13:57So, I'll I'd love to start with output
14:00first and then go back again. So, GBP
14:03attributes attributes
14:06are again an important part of
14:09Google Business Profile ranking. So,
14:10things like
14:12wheelchair if your Google Business
14:14location is wheelchair accessible, do
14:17you give online estimates? Is it LGBTQ
14:19friendly? All of that stuff. Now,
14:23what the the prompt that we gave it is
14:26Uh and you can see one thing that I I
14:28want to specifically point out is I just
14:31copy pasted the exact So, if if I open
14:34this URL, it just directly goes to the
14:36about section of my competitor's Google
14:39Business Profile. So, if you go to
14:41overview and then click on about and
14:45then click on the URL listing from here,
14:48that is what I have put it into the
14:51uh
14:52prompt here. So, that's one important
14:54caveat I wanted to mention.
14:56And for each listing, extract every
14:58visible attribute and tag things like
15:00veteran owned, free estimate, all of
15:02that stuff.
15:03Now,
15:04this is something that a lot of business
15:07owners that work with us, they ask us
15:09that can you please research into what
15:11are the things that our competitor
15:13because these are the things that Google
15:15specifically highlights, specially
15:17things like LGBTQ friendly. Now, this
15:21gets special highlights into when
15:23someone is searching anything.
15:25All of this research itself again, like
15:28I said, it would take maybe one one or
15:30two hours between all of your
15:32competitors, which was done
15:34within minutes by Claude CoWork.
15:37And this is us.
15:39This is
15:41top three competitors, and this is what
15:44the current situation is. And then
15:47again, it's saying that if
15:50Now, the same scenario again comes up
15:52here is you know your business better
15:54because Claude cannot suggest you if if
15:56if your business is wheelchair
15:58accessible or no. Until unless you're
16:00mentioning it on your website
16:01proactively. But you know if it is or
16:04not. But from here, you can see things
16:07like, okay, what are the stuff that your
16:08competitor has marked.
16:10And
16:11if you should mark it.
16:13One very important caveat also is that
16:15you can give Claude CoWork access to
16:18your Google Business profile, and it can
16:20even mark these on your behalf.
16:23So, it's not that it's just only giving
16:25you suggestions. It can go in and do
16:28those changes on your Google Business
16:30Profile. You just need to be logged into
16:32that Google Business Profile using your
16:35Google account. That's the only criteria
16:37that needs to be logged there. But
16:41at the same time, I still don't feel
16:43very comfortable just giving it direct
16:45access yet because I don't want to
16:47trigger
16:48any any Google anti-spam algorithm
16:51updates. So, I still still use our team
16:53to do it. But the all of the research
16:56and everything, I we use it very very
16:59proactively because A, it reduces our
17:01research time, our efforts, and these
17:04are all manual efforts that we were
17:06doing before, right? It would take hours
17:08just to compile all of this data, which
17:11can now be done within minutes.
17:13>> And you said you're just like you're
17:14playing a YouTube video, and then you're
17:16watching Claude Co-work do the the
17:18research for you in a in a separate
17:20browser.
17:22>> Great, yeah. And so, I actually have a
17:25separate Mac mini that
17:27that I bought just for Claude Co-work
17:29and it it uses it to just work work. So,
17:32I have a monitor plugged in and I just
17:34see what it is doing and it's like it's
17:36almost to the point of a 24/7
17:39employee for me for that matter and it's
17:41an assistant that's doing whatever I'm
17:43telling it to do.
17:45>> Amazing.
17:45>> that's
17:47that's why it's very very
17:49exciting there. But, you can see from
17:51this report and
17:52that it's giving you a 5-minute action
17:54action plan at also at the end of it
17:56that if it's if it's wheelchair
17:59accessible, add that. If it's
18:01LGBT-friendly, because these are the
18:03things that your competitors have marked
18:05in your in your Google Business Profile.
18:07And if you do that, that's great.
18:09And these are small things, by the way.
18:11I'll get into the bigger things as well
18:13very quickly, but yes, these are very
18:15small problems just to start with that
18:18Google Business Profile, you can do
18:19these
18:21to begin with.
18:24Now,
18:25let's look at one bigger thing, for
18:27example, like uh
18:29backlink gap analysis uh that he has
18:32done.
18:33He has done.
18:34So, for this keyword roof replacement
18:37Austin, for example,
18:39what I did was I gave it access to
18:41Ahrefs. And there are two ways to give
18:43access to Ahrefs
18:45for that matter. You can connect it
18:46through an MCP. So, basically, what MCP
18:49does is it's like an API. You can
18:52directly give access to Claude for that.
18:54Second, you can just give access to it
18:56using Chrome.
18:57And it opens up Chrome, goes to Ahrefs,
18:59and does everything for you. So, what I
19:02wanted to look at is
19:04how many links are
19:05are there for the sites that I've that
19:08are ranking for roof replacement Austin.
19:11How many links do we need? All of that
19:12stuff. A research that would probably
19:14take three, four, five hours for an
19:16experienced SEO to do.
19:18So, it it came out with and I
19:21specifically and if you look at the
19:23prompt here,
19:24uh I I told it that you're acting as my
19:26senior SEO analyst and you have a editor
19:29access in Chrome and all of that. Open
19:31Chrome and go to Keywords Explorer and
19:33for the keyword roof replacement in
19:35Austin, you have to pull up all of the
19:38sites that are ranking. And from that
19:40top 10, pick the top five pages that are
19:44similar to my business. Because my
19:47business is uh this one, J Corner
19:49Roofing. I've given it here.
19:51And so, you have to ignore things like
19:54Yelp and Reddit because they're not
19:55similar to us, right? So, it picked up
19:58these sites here.
20:00And it has done all of the research like
20:03Austin Logan Roofing has 78 referring
20:06domains. In these domain rating tiers,
20:09like DR 70 plus five DR 50 to 69 13
20:13links, DR 30 to 49 15 links and so on.
20:17It is also saying that they have a lot
20:18of spam links uh and and it is
20:22as uh it is kind of saying that they
20:23have a lot of PBN links coming to the
20:27site as well. Similarly, for all of
20:29these, it has done this DR tier
20:32It has put everything in the DR bucket
20:35for okay, how many and it has also put
20:37in a red flag that there are a lot of
20:41lower quality links coming into these uh
20:43sites.
20:44Uh and based on that, it has also
20:47>> What do you do when you see something
20:48like that? When you see all those
20:49low-quality links
20:51for your competitors?
20:52>> ignore
20:53I mostly ignore it again because I know
20:56from a from an experienced point of view
20:58that for example, if it's saying DR zero
21:01to 29, we need 39 links, I know for a
21:04fact that one maybe DR 50 plus or 70
21:07plus link will have similar effect than
21:11maybe 20 DR5 links, right?
21:13>> Right.
21:14>> So, we know that is where your strategy
21:16and your experience as an SEO would come
21:18into picture, but the raw data and the
21:21raw analysis is something that
21:24Claude has already done for you. So,
21:26even if you you were clueless because a
21:29lot of times businesses are clueless
21:31about uh
21:33you wouldn't believe how many times I
21:35have conversations with businesses where
21:37they don't even know what how many links
21:39they may need or what sort of
21:41competition there could be in their
21:43niche. They feel like there is so much
21:45competition they're up against, but in
21:47reality it when when we look together on
21:50a call or something, the competition is
21:52not so much. This is something that
21:56with just with one prompt it could take
21:58away all of that stuff. And then you can
22:00also go back and forth. Right now, I
22:02have not just for the purpose of this
22:04demonstration, I have not even gone back
22:06and forth with it. You can chat with
22:08this report, right? You can ask it that
22:11have you looked at this, have you looked
22:12at this, did you look at those links?
22:15And you can see for Austin Long Roofing
22:18it has flagged so a lot of these links
22:20and for for many of them it has flagged
22:22many of these links as spam. Now, you it
22:25you can ask why those links were were
22:27flagged as spam, can we ignore those
22:29links? All of that stuff can be done.
22:32And based on that it has actually given
22:34you a list of link opportunity as well
22:38that what are the sites that are linking
22:39to two plus competitors.
22:42So, it's even doing that for you. So, if
22:44you for example, if you are looking to
22:46acquire backlinks, let's say in in a in
22:49a good niche where it's not roofing, if
22:51you're in the VPN niche for example,
22:53where everyone is actively acquiring
22:55links.
22:56And just this link gap analysis
23:00a A of SEOs do, right? As a service.
23:03That will find out who's linking to your
23:05competitors and will give you a it as a
23:07service. You don't need that as a
23:08service anymore. That can be done by
23:10Claude using this prompt, where it will
23:12find you that
23:14what are the sites that link to two plus
23:15or three plus of your competitors. And
23:18you can just reach to them and because
23:20if they're linking to multiple of your
23:22competitors, most probably they were
23:24paid to link out. That's a There's a
23:26high chance, right? I'm not saying 100%,
23:28but there's a high chance that they were
23:30paid to to link. Like if you can't see,
23:33and it's also giving you
23:34why and how to pitch. Like what angle
23:37you can use to pitch. So, it's doing
23:39just with one prompt, it's doing so much
23:41of your work that it would take
23:44any SEO agency, even for us to do take
23:47it would take multiple days to put all
23:49of this together into a report and to
23:51send to our client. So, that is what how
23:54we are reducing not only the workload,
23:57but improving the overall deliverables
23:59and quality by using to
24:02It basically one shot did the whole
24:03backlink gap analysis for
24:06a business.
24:08>> Nice.
24:09>> Sick.
24:11And that's one and
24:14then there's also next thing with
24:16I can go on and on as you can see as you
24:19can see.
24:19>> That's great. That's great.
24:22>> Then another thing another
24:24big thing that we've done is
24:26on page SEO audit for for a page. Now,
24:31you can see the whole prompt here and
24:33actually let's look at the output and
24:35that will give you a complete
24:36understanding. So, for this particular
24:38page, the Dallas Roofers, the keyword
24:40was roof replacement Dallas that we gave
24:42it. And then it has given us an overall
24:45overall score of four out of 10 based on
24:47everything.
24:48First, it starts with what what are the
24:51things that needs to be fixed because
24:53three fixes that we wanted to rank for
24:56roof replacement Dallas and it's clearly
24:59telling us that
25:01neither the title tag nor the meta
25:02description nor the H1 contain the
25:05keyword roof replacement Dallas, which
25:07is what we want to rank for. Now, as a
25:09business owner, if you own this
25:11business, the Dallas roof roofers, you
25:13don't even need to come work with us.
25:16You just take this and give
25:18give it back to Claude, give it access
25:21to your WordPress
25:22uh and open that into into W uh open
25:25into Chrome and ask it to just change
25:27your homepage and
25:29this and while I'll show you how
25:31detailed just this PDF is. Because if
25:34you just give it this back to Claude
25:36and it will do everything for you. So,
25:39for just starters, it it's telling you
25:41that if you do this, the impact would be
25:44high on your rankings and within 14 to
25:4630 days you'd see massive improvement.
25:48And both of us know that if your title
25:50tag, meta description, and H1 all three
25:52are not containing the keyword, just add
25:55that would be a huge advantage
25:57for for ranking.
25:59Then, so it's giving you the scores for
26:02for all three. The URL slug it's saying
26:04that it's fine.
26:06So, it's it's not just making stuff up.
26:08We know that uh as well. As we're going
26:11through it, we know that it's not making
26:12stuff up.
26:14The current page hierarchy it's you can
26:16see after H1 uh H2 there's an H4 and
26:19there's no there are no H3s on the page
26:22completely. So, and
26:25if you look at the prompt that I had
26:27given it, uh it is also comparing us
26:30with all of the competitors, if you see
26:33here.
26:34So, now let's let me show you the
26:36prompt.
26:37Uh
26:38it this is our page
26:40and title tag, meta description,
26:42everything it's checking. The heading
26:44structure and it's comparing us with the
26:46sites that are ranking in top three, top
26:48four for that particular keyword. So,
26:50subtopic competitor coverage that this
26:53that we are missing. It is also giving
26:55you all of the missing subtopics and
26:57exact what should be our H2. So, it is
27:00giving us a final
27:02page structure like H1, H2, H3,
27:05everything. This is this should be your
27:06page structure in order for us to rank.
27:08And you can see H1, H2, H3, everything
27:11is properly aligned. There are FAQs as
27:14well, everything. This is a decent page
27:16structure
27:17that
27:19that can actually help you rank really
27:20well.
27:21And then it is also critiquing your
27:23board and body copy. And this is just
27:25one-shot prompt, by the way. One-shot
27:28prompt that is doing everything in and
27:30it's generating a PDF report that also
27:33looks good.
27:35So,
27:36paragraph length, everything. And
27:40it's also doing NLP entity coverage as
27:42well.
27:43So, tools like Surfer, Neuron Writer,
27:46what you do it's it's do it's doing that
27:49as well. What FAQs should be there, what
27:51what is the fluff and and AI-related
27:54stuff.
27:55Uh these words, what just rewrite it or
27:57delete it. It's it's doing that. What
27:59CTA should be there, supporting on-page
28:01elements, what is missing, what what is
28:04the issue. So, if even if you just give
28:06this back to Claude and say, "Okay, just
28:08help me fix all of this." And you have
28:09and open Chrome and you have access to
28:11everything.
28:13That itself you don't need an SEO agency
28:15for that matter.
28:16Uh
28:17not that I'm saying that
28:19it will be able to do 100% of it, but
28:21even if it does 70 or 80% of it, the
28:2380/20 rule still applies, right? You can
28:26still see a massive improvement. Then
28:28there is schema, JSON, all of that
28:31features and stuff.
28:32>> you when you're giving it access to
28:33WordPress, so you you you've done this.
28:35You you gave it access to WordPress and
28:37it's uh
28:38it does a very good job implementing
28:40without messing things Excuse me,
28:42without messing things up.
28:45>> Not a very good job, a decent job. Yeah,
28:49uh but you have to keep an eye on what
28:51it is doing.
28:52And you may need to sometimes stop it.
28:54So, with WordPress, one thing I I I I'm
28:57not sure and and I think I should I will
28:59look into it after the call as well. If
29:01it has
29:03it it it has the API access yet
29:07for Claude or the MCPA as it is called
29:11as it's called.
29:12Because if that comes in, then it
29:14becomes much more easier. Because with
29:16Chrome, somewhat it does a lot of times
29:18is it will take screenshots of your
29:20Chrome browser to figure out where
29:22things are.
29:24So, what button is where? So,
29:26in that case, it takes it longer
29:29to understand, okay, where the button
29:31is. And it can do stuff, but yes, you
29:35have to keep an eye. But what I would
29:37rather suggest is generate everything
29:40from this and give it to your web
29:41developer.
29:43So, I'm sure you can just get a web
29:45developer and pay them that, okay, get
29:47everything live on the site for me.
29:49>> Yeah, well, a lot of people they have
29:51their they they set up their own their
29:52own site and then they could do it
29:54themselves.
29:54>> Yeah, so if you if you're familiar with
29:56WordPress, very well, because this would
29:58do 90% of your job. All you would need
30:01is copy-paste the new content from
30:03Claude to your website and just make it
30:05look better. That's all you have to do.
30:07But just this and you can see the final
30:10score card, everything. And
30:13even WordPress fix it, it's it's telling
30:15you exactly as a business owner, if you
30:17don't necessarily know where to go and
30:19what to do. Like
30:22if you if you have to rewrite the title
30:23tag, where to click and what to do.
30:25Everything has been mentioned here
30:27properly. So, when I build this prompt,
30:30I I included everything from a business
30:33person's perspective that you may not
30:36necessarily know exactly where
30:38everything is, right? So, I kept that in
30:40mind that yes, as an SEO agency, we know
30:43everything where it is and my
30:45developers, my SEO team know. But I
30:47wanted to make this as simple as
30:49possible for anyone to actually come in
30:52and implement.
30:52>> That's awesome.
30:54>> And this is you can see it's one shot
30:57and everything
30:58>> One shot at
31:00>> Right.
31:01So, that's that. Uh and
31:06then then the next thing is Google
31:09Business Profile posting strategy. And
31:11by the way, these are just just some of
31:14ones that I'm showing you.
31:15Uh these are 22 cloud prompts that we
31:19have here. So, I have probably just done
31:21maybe four or five yet.
31:23>> Crazy.
31:25>> 22 that I've done.
31:27>> Crazy. Yeah, and this is this is going
31:29to be in the description for the
31:31episode, too.
31:33>> Correct. So, so this is
31:35what uh I I actually don't even want to
31:37bore the bore everyone with going into
31:40details of everyone, but yes, do try
31:43each of these one out and you'll find
31:45like you'll find out more.
31:46>> know, 22 is so many, so just like the
31:49fact that you're showing the most
31:50important ones, the ones that people
31:52really need to to try and use.
31:55>> Yeah, these are the ones that
31:57>> ones.
31:58>> Correct, yes. So, let's just quickly
32:00touch what all these prompts do and that
32:03would give you give everyone an idea.
32:06So, first thing was loading the business
32:08context. Second is giving the category
32:10audit that we just touched upon.
32:13GPP attributes we have already also
32:15looked at. This is competitor review
32:17teardown. So, what it does is looks at
32:21our Chrome profile our Google Business
32:23Profile and competitors Google Business
32:25Profile. What is their review velocity?
32:27How many reviews they've gotten in 30
32:29last 30 days, 60 days, 90 days? Are they
32:32getting reviews with services mentioned
32:34in them and and mentioned in them
32:37because that's a huge ranking factor. If
32:39they have services mentioned what are
32:42those that are mentioned everything
32:44you'll get a nice report built there as
32:46well. Similarly review response
32:48strategy.
32:50How are they responding to the reviews?
32:52How fast are they responding to the
32:54reviews?
32:55Everything if they are negative reviews
32:57how are they apologizing or they
33:00offering any resolution are they getting
33:02defensive everything is there you will
33:05very quickly get a sense of how all your
33:07competitors are actually going after it
33:10then three
33:12how are the five-star reviews how are
33:13the four-star everything that you need
33:15to know. Then the GBP posting strategy
33:19and if you ask any AI to build me a GBP
33:21posting strategy it will build it for
33:23you but the difference here is first
33:26this is going to
33:27analyze what your competition is doing
33:29and then it is going to build it for
33:31you. So there's a massive difference
33:33and understand and it will what post
33:36were done in the last 90 days posting
33:38frequency what kind of post whether they
33:41include images whether they have CTA
33:43everything is there and then it creates
33:47eight weeks post plan for you. So that
33:50even that is sorted then services
33:52section what again it does analysis of
33:55your um
33:56competitors and then gives you a list of
33:58what are the services that are missing
34:00from your Google business profile what
34:02are the descriptions for those services
34:05and they are keyword rich all of that
34:07stuff and it gives you to implement and
34:09you can actually again like I said ask
34:11it to implement it directly on your
34:12Google business profile as well.
34:15Then your description optimization it
34:17will again look at what is it that your
34:19competitors are saying and and it will
34:21give everything for you.
34:23Photo audit now this is very very
34:25important because it is going to look at
34:27what kind of photos your competitors
34:29have and do they have
34:31uh it uh team shots, job site photos?
34:34How many photos do they have? How many
34:36What is the photo uploading frequency?
34:38And this is something if you manually
34:40even look at it, you cannot tell it very
34:43clearly, right? How many photos they
34:45have uploaded in the last 30 days. But
34:47this is everything that it's going to do
34:49for you. And then it's coming it will
34:50become it will come up with a plan to
34:53for for you how you have to do it. All
34:56of these were just for Google Business
34:57Profile. And now it starts for keyword
35:00gap audit and then money page audit that
35:03we just looked at. So, I don't want to
35:05bore
35:06>> This is sick. No, and you know what else
35:08is so cool is is the little descriptions
35:10underneath why it's important, why it
35:12matters, and all these all these you're
35:14giving us statistics.
35:16Dude, this is sick.
35:19>> And the Google Search Console analysis
35:22as well. So, you have to it will
35:23actually go log into your Google Search
35:25Console and export all of the data and
35:28do a lot of stuff. So, just give
35:30everything a try and drop your
35:33experience in the comment section. I'll
35:35be reading everything and and hopefully
35:37improving all of the problems based on
35:39your feedback as well.
35:41>> Sarvesh, this is awesome.
35:44>> Awesome.
35:45>> Uh
35:46>> Uh
35:47Okay.
35:48>> Is there Okay, so
35:50what you know, actually I want to ask
35:54doing now like
35:56using this for so long and improving on
35:58your prompts, what sort of things have
36:00you seen happen?
36:03>> A uh first is saving so much of our time
36:06and manual efforts.
36:08B uh
36:10it's it's also because
36:13uh of the the amount of work that can be
36:15done
36:17in in a short period of time. It's also
36:18shrinking the timeline of results. So,
36:21what can be achieved in in maybe 5
36:23months now can be achieved in three
36:25three and a half months because of so
36:27much work that can be put in and
36:30also from a from a human perspective,
36:32the work that is is more repetitive and
36:35and just labor incentive, but it's not
36:37very strategy driven.
36:40If you just eliminate that, what I have
36:42realized is team is also enjoying their
36:44work more and more because from an SEO
36:46perspective, if you are
36:48the the manual research work that would
36:51could have taken them days just to come
36:53up with all of the data. If that is done
36:55very
36:55quickly, they are enjoying their work
36:57and and that is resulting into much
36:59better results for our clients overall
37:01as well.
37:02>> Have there been any
37:06Have there been any like unexpected
37:08issues where maybe somebody who's not an
37:10experienced SEO practitioner wouldn't
37:13know to to fix or go into any warnings
37:16that people need?
37:20>> I mean, there could be. I have not
37:22nothing that I've come across as of as
37:25yet, but yes, I mean, I would always say
37:27take this with a grain of salt with what
37:30you're doing. You should and
37:33ultimately, what I'd say is whatever
37:35output that cloud gives it, just ask it
37:38to fact-check and double-check
37:39everything. Just just add that one line
37:42to every output that it gives after. So,
37:44once it gives everything to you, just
37:46say
37:46can you just fact fact-check this or
37:48double-check this for me? That itself
37:51will almost to the point of 80 to 90% it
37:54will reduce the issues that it could
37:56have caused. So, that's one thing, but
37:58yes, it's still AI at the end of the
38:01day, so it could hallucinate, it could
38:03give you That is why when I started, I
38:05started with building a brand building a
38:08brain so that the hallucination just
38:10reduces as much as possible. The output
38:13becomes as as crystal clear as possible,
38:16but yes, it's still AI at the end of the
38:18day.
38:19>> How how is
38:20So, how have these prompts changed from
38:23what what your prompts looked like 3
38:25months ago?
38:28>> Very much. I mean those prompts were
38:29very basic when I started and
38:31>> They're primitive.
38:32>> They're very primitive and it was more
38:34like just this much and now if you see
38:39the prompts, these are all prompts.
38:42From here onwards, these are all
38:44prompts.
38:46Now they have just become so much more
38:48bigger and and it has become much much
38:51more refined and all of that as we have
38:53used it as as I've come across issues.
38:56So
38:57the issues with output I've come across
38:59then I went back and fixed it in the
39:01original prompt. And and my team has
39:03also helped me in in improving these
39:05prompts as they have used it more and
39:07more. That is how now that the the
39:10outputs that you're seeing is
39:13a result of those refinements because
39:15when we last time when we talked about
39:17Claude CoWork on then just launched
39:20the output just
39:22probably one or two pages but now you
39:24can see everything has been thought
39:26about and taken care of in just one
39:28short prompt.
39:29>> Yeah, that's deep. And we were talking
39:31about this before but I think it'd be
39:32cool if you could explain the difference
39:34between Claude CoWork and and Claude
39:36Code which a lot of cuz
39:38you know, people have shared oh I've
39:40done this amazing SEO thing with Claude
39:42Code. I've done this amazing SEO thing
39:44with Claude CoWork.
39:46>> Right. From my understanding, I mean a
39:48both Claude Code and Claude CoWork, the
39:50underlying algorithm is the same which
39:52is Opus or Sonnet, whatever it is.
39:55Claude Code is more for developers and
39:58and terminal command kind of things
40:00where you are doing more on the coding
40:02side of things. Claude CoWork is more
40:04for average Joe where yes, they can
40:07it's more more visual, it's more output
40:09driven.
40:10You can get outputs like these very
40:13easily. Claude
40:14Code on the other hand was more for
40:16softwares related stuff building
40:17softwares and coding and all of that
40:19stuff. That is why
40:22specifically
40:23Anthropic came out with Claude Work so
40:25that average person, average business
40:27owner, average user can use it on a
40:29day-to-day basis and honestly for for
40:34for me I started using Claude
40:36Claude Work more than Claude Code
40:38because there's there's always that
40:40element that Claude it's Claude Code it
40:43has to be for for developers whereas the
40:46name also Claude Work sounds very very
40:49intuitive for anyone that
40:51that wants to use it.
40:53>> Yeah and Claude yeah Claude Work is is
40:55like if you're not tech if you're
40:56non-technical and you want you want you
41:00want the power that you hear everybody
41:01talking about with Claude
41:03Claude Work is for you.
41:05>> 100% and
41:07even if you don't
41:09want to to use this for long time just
41:12just try it once and you'll get hooked
41:14to it and 100% certain.
41:16>> Are you
41:17let's say let's say somebody is new to
41:20Claude Work and they're going to they're
41:23going to have it do all this stuff.
41:25Is there anything but they're like
41:27afraid you know they've heard like
41:29horror stories about AI deleting
41:33all these emails that shouldn't have
41:34been deleted rearranging things
41:37on the desktop or just deleting things
41:40that were in folders on your computer
41:42and now you don't know where they went.
41:46One like when you first started with
41:48Claude Work did you see any of that? And
41:51and
41:52two if
41:53if you didn't or even if you did like
41:55how do you prevent it? Like let's say
41:56you didn't see any of that how did you
41:58prevent it or if you did see it how did
41:59you fix it and and stop it from
42:01happening again?
42:04>> Right I mean yes there is always that
42:07element
42:08associated with giving anything access
42:10to your computer. So,
42:13one easiest way and this is I understand
42:16that this is not practical for everyone
42:18is to have a separate computer for for
42:20cloud. It is not possible. It is not
42:22feasible. I understand that. At the same
42:25time,
42:26if you if you're doing things
42:27diligently, if your prompt is mentioning
42:29it's not it has not gone rogue for me
42:32till now and I am not
42:34I've been I'm very active on Twitter.
42:36I've not come across anything where it
42:37just went rogue and it started deleting
42:40all of your files, but yes, pri- privacy
42:42is a myth. If you are going to use it,
42:45you have to give it access to it to all
42:47of your folders, files, and it will use
42:50your computer. It will save files onto
42:52it. So, yes, that's it's a double-edged
42:55sword, but the upside to it is so much
42:58that uh it's almost like how do you stop
43:01yourself from using it?
43:03>> Yeah. What what are some other cool
43:04things that you've done with it?
43:07>> Uh for my for my tax filings, so much
43:10stuff I'm I'm using it for.
43:13Uh I so
43:14the we need to to download uh I think so
43:18so PDFs there's a PDF that we need to
43:20download it and one very important thing
43:22I and I gave it access to my email in
43:25Chrome and I downloaded 8 years worth of
43:27PDF for me in probably 1 hour. That
43:30would have just taken me probably
43:33a day
43:34full day to just and because it's on on
43:37my personal email, I could not even give
43:39access to it to anyone
43:41uh to download it and I I know I was
43:44taking a risk that I was taking a
43:45gamble, but like I said, I was watching
43:47a movie and I and and it was just doing
43:49it it right in front of me. So, I was I
43:52was not letting it just handle it
43:53completely off. I was just keeping an
43:55eye on it that it's doing it right. And
43:57it created all of the nice neat-looking
44:00folders for each year. It's a month and
44:03that it saved me one day one full day of
44:06work and it was it would have been such
44:07a labor intensive and manual work and I
44:11I couldn't really give someone access to
44:12my personal email. That that was the
44:14main problem. So, I was really thankful
44:16that it just came out in the right right
44:19time.
44:19>> Wow. And so, it's
44:21it was it was downloading what? It was
44:23for for accounting?
44:26>> Yes, it was for accounting and it was
44:27generating it was downloading PDFs from
44:29my So, it was basically downloading uh
44:33in what remittances PDFs. I don't want
44:36to bore you with that, but yes, 8 years
44:37worth of PDF from my email.
44:39>> Wow, that's crazy.
44:42And how long did it take to do that?
44:44>> It probably took it two or two and a
44:46half hours for Claude to do it.
44:48>> Oh my gosh, and you're just watching a
44:49movie. And
44:51um and and you so
44:54uh it's just it's important to know. So,
44:55you gave it access to your email, you've
44:57given it all this important access,
44:58you've never had any issues.
45:01>> Yes, so far nothing. So, yet that that's
45:04all, but yes, so far nothing yet.
45:05>> No, that's just that's that's great
45:07that's great to say. That's great to
45:08explain. Um
45:11man, Sarvesh, I love you.
45:13>> it for for so much so much social media,
45:16YouTube, Twitter.
45:17>> Yeah, really? For social media?
45:19>> Yeah, I'm very much very Yeah, very
45:22actively.
45:23>> What are you doing with Claude Co-work
45:24for social media and for YouTube?
45:27>> So, for YouTube, all of my titles, video
45:31ideas,
45:33analysis of videos, even on Twitter,
45:36every tweet that I'm doing,
45:39analysis of of other tweets, everything
45:41is done by Claude.
45:43>> Dude, you're Claude washing on X. You
45:46you do so well on X.
45:49>> And 80% of it the credit goes to Claude.
45:51I tell you take 20% of the credit, but
45:54yeah, 80% still goes to Claude.
45:55>> Come on. Nah, you're dude, you're a
45:57great you're a dude, you're a great
45:58marketer. You're a great marketer and
46:00writer. The way that they that you speak
46:02has enthusiasm, you say interesting
46:04things. You give you give some flourish
46:06to the things that you say. Come on.
46:08Like
46:09a lot of SEOs, they don't they don't
46:11come on the show and they have the they
46:12don't have the charisma to go, "Oh man,
46:14Claude co-work just one-shotted this
46:16report. What?"
46:20>> But yeah, I mean just coming on to your
46:22show and and just one thing that it's
46:25been thousand thousand plus episodes is
46:28just mind-blowing. I mean Uh I wish I
46:31could say
46:32this someday, but you have all just
46:34because you've already done a thousand
46:35plus episodes, man. That's just crazy. I
46:38I mean
46:39it's
46:41wow is just an understatement for
46:42thousand plus episodes of anything.
46:44>> Really I appreciate I appreciate that. I
46:46mean dude, I'm I'm I say wow looking at
46:49I'm like actually scrolling through your
46:52through your X right now and it's just
46:53you you post such good stuff. My
46:57you posted uh
46:59you posted a golf video of Rory and you
47:01said,
47:03"My wife thinks I'm obsessed, but I will
47:05keep repeating this. Claude plus SEO is
47:08going to create more self-made
47:10millionaires this year than the last
47:11decade combined. Don't bookmark bookmark
47:14this if it crosses your timeline. Just
47:16paste this entire thing into Claude.
47:18Thank me later." And then you shared it
47:20with 20 Claude prompts. And I think is
47:22this the same article or is this No, no,
47:24this is
47:24>> That's an article on X, yeah. But but
47:26the this article is more updated version
47:28of it.
47:29>> Yeah, amazing.
47:30>> The 32 one.
47:32>> It's so you pick you pick such a good
47:34video of Rory. Oh my gosh.
47:38Uh Sarvesh, you're awesome.
47:40Thank you for Thank you for This is your
47:41I think your third or fourth time on the
47:43show.
47:45And I hope you have many more. Actually
47:47>> or fifth.
47:48>> Yeah, fourth or fifth. And And dude,
47:50like uh
47:51what you have done also with Instagram
47:55and how you have grown a really large
47:58Instagram in India
48:00with completely AI video. I want to do
48:04just an entire episode on that. That is
48:06so impressive. Like
48:08just for background, I'm not
48:10we'll do another episode on how you do
48:12it, but you grew it a very popular IG.
48:17And anyone can go to search your name on
48:19Instagram and find your IG. You don't
48:22record any of the videos yourself. You
48:25don't write the scripts. You don't have
48:27research. You literally just have a team
48:30using AI. They're doing the research.
48:33They're they're using AI with your face
48:35and your voice and then editing videos
48:37and putting in B-roll and all of this
48:39stuff and you don't touch it at all. You
48:41don't think about it at all and you have
48:43grown how many followers do you have on
48:45Instagram now?
48:47>> Probably
48:48around 280 to 290k somewhere in between.
48:51>> Dude, and and you're getting real
48:54engagement. You're getting a million I
48:55think if I remember correctly it was
48:57like millions of views.
48:59>> Yeah,
49:00it's 11 million in the last 30 days.
49:04>> 11 million views in the last 30 days?
49:07Come on. And this is and you don't think
49:10about it at all. You don't touch it.
49:13>> No.
49:13>> We're going to do an episode on that.
49:15You are a you are I'm telling you you
49:17are I mean you know it. You're a
49:18marketing killer.
49:20>> Let's do that then.
49:22Everyone if you if you're watching this,
49:24just check out my Instagram and tell us
49:26in the comments if those videos look AI.
49:29Yeah, because I've not recorded even a
49:31single video.
49:32>> I so so like me when I first looked at
49:35that I really thought that it was you
49:37because
49:39I was you know the the cutaways happen
49:41so many times a B-roll happens so many
49:43times that I didn't just know that I
49:45didn't I didn't notice any artifacts or
49:47any giveaways. And maybe it's strategic
49:50when the B-roll happens and the cutaways
49:52happen, but I really thought it was you
49:54until you told me it wasn't. And yeah,
49:57and you told me all your friends think
49:59that it's you, too.
50:00>> Yeah,
50:01all everyone. So, the team is doing good
50:04job. I mean, I can't take credit for it.
50:06It's all team.
50:07>> Well, you built you built a good team.
50:09You built a you built a good team. Yeah.
50:11>> Right.
50:11>> Um man, we could do another episode on
50:14with 40 people on like higher hiring
50:17practices and things that you've
50:18learned. So much dude, you're Yeah.
50:21Thank you again, Sarvesh. All of your
50:22links will be in the description for
50:23this show, including the prompts.
50:26And that is everything
50:28for this episode of the show. Sar- yeah,
50:31I mean, you share where everyone can
50:32find you.
50:34Links in the in the description.
50:36This is uh 1,042.
50:39Episode 1,042 of The Edward Show. 1,042
50:42days in a row
50:45doing this podcast.
50:47If you watch this on YouTube, thank you
50:49so much for watching. If you listened on
50:51Spotify or Apple Podcasts, thank you so
50:54much for listening.
50:55And I will talk to you again tomorrow.
50:58Bye now.

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