21 Things Your Checkout Page MUST Have ($7 million dollars later!) — Transcript

Full transcript

1. 0:00okay friends we're going to get right
2. 0:01into it in case you don't know me my
3. 0:02name is Maria went I've made over $7
4. 0:05million over the last four years selling
5. 0:08courses I'm going to show you proof of
6. 0:09that in a minute and I have done
7. 0:11basically every version and iteration of
8. 0:13checkup Pages you can possibly think of
9. 0:15so I know everything that should be on a
10. 0:16checkout page I know everything that
11. 0:18should not be on a checkup page and what
12. 0:20I'm going to do is I'm just going to
13. 0:21take you through um one of my checkout
14. 0:23pages and just kind of show you like
15. 0:24what we put on the page what we don't
16. 0:27put on the page and you're just going to
17. 0:30see this all in action so I'm going to
18. 0:31show you first of all um proof of income
19. 0:35here this is my Sam card dashboard um
20. 0:38this is so I've I've been in Sam cart um
21. 0:41since like I think I said 2018 um but
22. 0:44I'm just going to show you the last
23. 0:45couple of years here so you can see here
24. 0:47obviously we're like only halfway
25. 0:49through 2024 and we're having a freaking
26. 0:52fabulous year so far um 2023 very solid
27. 0:562022 very solid 2021 also very solid um
28. 1:002020 was the first time we hit the
29. 1:02million doll run rate so I had my first
30. 1:04seven figure month which is like 880,000
31. 1:06or above in May um so still pretty
32. 1:09pretty freaking solid um and obviously I
33. 1:11think we're on track to make like over
34. 1:13$4 million this year which is super
35. 1:14exciting so obviously I think I know a
36. 1:18thing or two about checkout Pages which
37. 1:20is what I'm going to show you here um
38. 1:24so basically what I'm going to show you
39. 1:27is top to bottom we're going to go
40. 1:28through my entire page talk top to
41. 1:30bottom and then I'm just going to share
42. 1:32with you um things that are important so
43. 1:34we're going to take it from the top and
44. 1:35go down um and first thing that I want
45. 1:38you to pay attention
46. 1:39to is the concept called above the fold
47. 1:43so in case you don't know there's this
48. 1:44concept of this thing called above the
49. 1:45fold which is anything that is like
50. 1:49above the scroll um and it used to be
51. 1:52from back in the day when there was a
52. 1:53newspaper the good headlines would be
53. 1:55above the fold of the newspaper it's
54. 1:57basically the most important information
55. 2:00in this first visual chunk so we have a
56. 2:02headline which is the name of the
57. 2:03product if you go to another
58. 2:07one you can see here like we follow this
59. 2:09model pretty pretty closely um but
60. 2:12that's the name of this product that's
61. 2:14the name of this product and then we
62. 2:16have a um just sort of like a what we're
63. 2:19here for or like what you should know
64. 2:21like an aspiring sub headline um and in
65. 2:23my case here with this with this course
66. 2:25that I have it's a very popular course
67. 2:28um if you have have 100 Instagram
68. 2:30followers you should be making $50 to
69. 2:31$100 a day and so if you're not
70. 2:33something's wrong we need to fix that
71. 2:35and a lot of people are just completely
72. 2:37underutilizing their Instagram profiles
73. 2:40and so I know that for most people
74. 2:42seeing this will'll be like dang I have
75. 2:44100,00 or I have 100 Instagram followers
76. 2:46but I'm not making that money so it's
77. 2:47hitting a paino um that I know will
78. 2:51apply to a lot of people so you got your
79. 2:52headline and your sub headline then you
80. 2:54have your image if you are selling a
81. 2:56digital product you have to have a very
82. 2:58strong mockup image and the image Imes
83. 3:00and the layout or the formatting of the
84. 3:02text is going to be a theme that you see
85. 3:03come up over and over and over and over
86. 3:06again because when I look at the average
87. 3:07landing page I see minimal images poorly
88. 3:10designed mockup images I do have mockup
89. 3:12images you can use I'll put those in the
90. 3:13description for you um but I will also
91. 3:16see blocks and blocks and blocks of text
92. 3:17which are equally terrible so one gray
93. 3:21headline two very solid subheadline and
94. 3:25then we have three an image then we have
95. 3:28a um you need like a another headline or
96. 3:32like sub headline so it's four I'm just
97. 3:34going to like tally mark this cuz I want
98. 3:37to um know how many should be on this
99. 3:40title of this YouTube video so so far
100. 3:43we're at four um so I think what's
101. 3:47really important at this stage
102. 3:48immediately under the image is that um
103. 3:52you speak to why it's relevant right
104. 3:55now and in my case I feel like a lot of
105. 3:58people like what's actually is that
106. 4:00Instagram made an algorithm change and
107. 4:02they basically took away reach from
108. 4:04bigger creators like myself and gave it
109. 4:05to smaller creators which is really cool
110. 4:08if you're a smaller Creator and so
111. 4:10having some sort of time sensitive sub
112. 4:13headline I think is really important
113. 4:14above the fold and then a call to action
114. 4:17which takes them to where they can put
115. 4:18their payment information
116. 4:20in um okay so then I have this little
117. 4:22thing here it's some this is going to be
118. 4:24number five um or I guess that's number
119. 4:27six which is um some kind of social
120. 4:30proof meaning I know what the hell I'm
121. 4:32talking about I
122. 4:34know here's why you should listen to me
123. 4:37um and I prove my income all over the
124. 4:40place so if you go to mar.com prooof I
125. 4:42have income proof everywhere I make
126. 4:44videos on this YouTube Channel showing
127. 4:45my bank statements like I'm the queen of
128. 4:47transparency so I have nothing to hide
129. 4:49in the income Department area um and so
130. 4:52um this is a really solid social proof
131. 4:55thing for me I think it's really really
132. 4:57important if you want to make a lot of
133. 4:58sales that you have to be teaching from
134. 4:59a place of I know what I'm talking about
135. 5:03um or at least like here's how you can
136. 5:07feel comfortable to trust me is for me
137. 5:10as a business coach obviously it's like
138. 5:11do run a business that's successful so
139. 5:13that's why I put that there but the
140. 5:14seventh or the sixth section is um very
141. 5:18compelling social proof you'll see
142. 5:20screenshots are a big deal
143. 5:23here um and then this is like a
144. 5:25secondary so I'll just put like seven
145. 5:27screenshots um this section here is a
146. 5:30secondary um social
147. 5:35proof it's basically saying the same
148. 5:37exact thing broken down into a different
149. 5:40way of saying it right where it's like
150. 5:42okay
151. 5:43um I make $4,000 every single day from
152. 5:46Instagram which is very similar to I
153. 5:49made
154. 5:50$700,000 in six months um but this one
155. 5:53has different screenshots and it just
156. 5:55basically supports that section section
157. 5:57there then right away we're in into case
158. 6:00studies um we have case studies all over
159. 6:02for this passive income um thing I will
160. 6:05put that in the description as well
161. 6:06you're going to have a lot of resources
162. 6:07in the description by the time we're
163. 6:08done um I think that case studies are
164. 6:12really important especially as you have
165. 6:13more and more students go through really
166. 6:15take the time to do case studies um
167. 6:17there are a lot of I think there are a
168. 6:18lot of work to collect but it makes such
169. 6:21a difference in creating trust which
170. 6:22ultimately is what creates sales so this
171. 6:25is my student Katie we take a summary of
172. 6:27the testimonial because not every is
173. 6:29going to read this big fat sentence or
174. 6:31this big fat paragraph So we take the
175. 6:33main points highlight what's most
176. 6:36important and then have a call to action
177. 6:38to buy so um you'll see here as we
178. 6:41scroll through the page there's lots of
179. 6:42testimonials because that creates trust
180. 6:44which is really important this here is a
181. 6:47very very important section this section
182. 6:50answers objections
183. 6:52now it's really funny how we do this
184. 6:56like it's very done on purposely where
185. 6:58it's like creating passive come with
186. 6:59Instagram requires no and then no need
187. 7:02to re see your face that word no and the
188. 7:04Red
189. 7:05X feels really redundant but when when
190. 7:08we ran
191. 7:10tests it was looking like because people
192. 7:12don't read very well it was looking like
193. 7:14we were saying creating passive income
194. 7:16with Instagram requires the need to show
195. 7:18your face requires previous experience
196. 7:20requires additional cost which is the
197. 7:22opposite of we wanted to what we wanted
198. 7:24to convey so by us taking the time to
199. 7:26like almost like be a little redundant
200. 7:28it really landed the point Point home
201. 7:30which is it doesn't require any of this
202. 7:32which again are our biggest objections
203. 7:34so oh but I don't live in the US it's
204. 7:37like well that's fine you don't need to
205. 7:38be in the US for this to work or um I
206. 7:41don't like being tied to a computer I
207. 7:43don't want to do something where I have
208. 7:44to be on a computer all the time perfect
209. 7:45you don't have to do that with this so
210. 7:47This section here this like um answering
211. 7:50object objection section is really
212. 7:52important and that goes right at the top
213. 7:54another important question that people
214. 7:56always have is like how the hell does
215. 7:57this work so having a how it work
216. 7:59section that's going to be number 10 um
217. 8:01it's really simple like it's like if I
218. 8:02was a bird and I was looking at your
219. 8:04whole course as a whole what would I
220. 8:06learn well I'm going to teach you how to
221. 8:07create strategic reels and carousels
222. 8:09that are going to attract buyers the
223. 8:11more buyers you attract the more sales
224. 8:12you're going to make and the S more
225. 8:14sales you make the more profit you make
226. 8:15so it's really really simple it's not
227. 8:18you don't want to dive into too much
228. 8:20technical details here because it'll
229. 8:22actually bog people down at this stage
230. 8:24what's really important is just like
231. 8:26here's the bird's eye view of how this
232. 8:27is going to work when you join
233. 8:30um and then we have a typo here which is
234. 8:32literally on my to-do list which is I
235. 8:34ready to follow your tutorials which
236. 8:35should say I'm ready but you know
237. 8:37whatever again answering number so that
238. 8:39is the how it works section which is
239. 8:41number 11 and then we have the um a very
240. 8:44very very common question this is such a
241. 8:46common question I actually made a
242. 8:47YouTube video that answers this question
243. 8:49which is do I have to show my face in
244. 8:51order to make money with Instagram and
245. 8:52the answer is no you have to build trust
246. 8:55so that's why a lot of faces accounts
247. 8:57and reals aren't making money they have
248. 8:59built trust
249. 9:01um and I show you guys how to do that in
250. 9:04this um program as well so that's 12 is
251. 9:07like what is the question that keeps
252. 9:08coming up over and over again for Mio is
253. 9:10this one then we have another very very
254. 9:13very important section which is the
255. 9:14what's included so we repeat the mockup
256. 9:16image and then we have a big fat section
257. 9:20and this is again we're selling a a a
258. 9:22digital product so people want to know
259. 9:24what they're going to get that's the
260. 9:25most important question one of the most
261. 9:27important questions you can answer so we
262. 9:29take take our time with the copy on this
263. 9:31so um really one of the things I'm kind
264. 9:33of realizing is that most new business
265. 9:36owners need so much help with
266. 9:38copyrighting like you guys just do not
267. 9:40get it and again I didn't get it either
268. 9:41I had to learn but this section and
269. 9:44learning how to I'm going to do a video
270. 9:46on copyrighting because this so make
271. 9:49sure you subscribe that's literally
272. 9:50going to be my next video is a video on
273. 9:52copywriting um and so make sure you
274. 9:54subscribe so that you can get a
275. 9:56notification when that one comes out
276. 9:57because this section we reles on good
277. 10:00copywriting if you don't have good
278. 10:02copyrighting um it's just this is the
279. 10:05part that makes the sale it's the what
280. 10:07you get and why you should get it so I
281. 10:10talk about my step-by-step tutorials I
282. 10:11talk about how to leverage the new
283. 10:12algorithm I talk about how to prep your
284. 10:14product to go viral I talk about how I
285. 10:16make money per real I talk about my
286. 10:18Advanced Instagram growth strategies I
287. 10:20talk about what to do to make $50 to
288. 10:22$100 a day even if you're just getting
289. 10:24started so all this stuff is like what
290. 10:25you get when you take my course um how I
291. 10:28unlocked the meta monetization program
292. 10:30so I also get paid not just from the
293. 10:32courses I sell through Instagram but
294. 10:33Instagram themselves pay me um to make
295. 10:36reals and so all of this we go over this
296. 10:40is what makes the sale for a lot of
297. 10:42people because this is what they want to
298. 10:43know they want to learn how do I make
299. 10:46money from Instagram well this is I
300. 10:49teach you how and then there's a call to
301. 10:51action um there's a bonus that I include
302. 10:54um at periods of time so sometimes I'll
303. 10:56charge for
304. 10:57this excuse me
305. 11:03sorry sometimes I charge for this and
306. 11:05sometimes it's a free bonus um depends
307. 11:07on like if I'm feeling it's being an
308. 11:09upsell or not if I'm testing something
309. 11:11and so right now this is a free bonus
310. 11:13that they're going to get where I talk
311. 11:14about how I got into the meta
312. 11:16monetization program how I qualified for
313. 11:18it how much I make from the program and
314. 11:20guidance on deciding if this is
315. 11:21something you should focus on unlocking
316. 11:23or not so it's a very cool thing um and
317. 11:25then this is a screenshot of me um
318. 11:27getting paid from meta called remittance
319. 11:30it's really funny um and then we have
320. 11:33another
321. 11:35testimonial very easy very simple
322. 11:38another so okay hang on hang on hang on
323. 11:41that was the bonus section was 14 so
324. 11:43this section is 14 call to
325. 11:45action we'll just lump these two calls
326. 11:47to actions together and call it
327. 11:4915 and then we have another testimonial
328. 11:52um but we're just going to categorize
329. 11:53that with the other testimonial so then
330. 11:55here we have second most important
331. 11:57question so that's going to be number 16
332. 11:59which
333. 12:00is if you have your if my first question
334. 12:02is like okay am I GNA have to show my
335. 12:04face second one is like am I gonna have
336. 12:06to invest a lot of equipment am I going
337. 12:08to have to have expensive monthly
338. 12:09software and the answer again is
339. 12:12No this is my literal iPhone and you can
340. 12:15see here it's just only gotten worse I
341. 12:17don't know if you can even see this on
342. 12:17the camera but it's only gotten worse
343. 12:19and more broken um and so if I'm limping
344. 12:22along with a camera that cannot even
345. 12:25physically record in 0 five um you you
346. 12:28can do it too like can do too as long as
347. 12:29you have my course which shows you how
348. 12:32my phone and an Instagram account you
349. 12:34can get started so that's an important
350. 12:36section another testimonial then we have
351. 12:38section number 17 which is really
352. 12:41important which is the like preview
353. 12:42people like again it's a digital product
354. 12:44people like to preview what they're
355. 12:46going to get they like to see okay what
356. 12:48am I going to get so the video preview
357. 12:51is very it just also connects you know
358. 12:52connects you to your audience it builds
359. 12:54trust it's important more
360. 12:56testimonial then I have this is optional
361. 12:59um but then I have this video here I'm
362. 13:01just going to put this at 18 it's a 20
363. 13:04minute training on like deep dive think
364. 13:07of it like a mini webinar where it's
365. 13:09like okay here's how this all works it's
366. 13:12almost like a deeper version
367. 13:14of this section here this how it works
368. 13:17section um so if this is like okay it's
369. 13:20so low on the page people like haven't
370. 13:22pulled the trigger yet they haven't
371. 13:23bought by the time they get to this part
372. 13:25here so let's just have them maybe learn
373. 13:28a little bit more about how it works and
374. 13:30then they feel more confident that it
375. 13:31will work for them and then they will um
376. 13:35you know potentially say okay you know
377. 13:36now I understand that it's for me so
378. 13:39that and then we have another
379. 13:40testimonial then we have just a couple
380. 13:43things I want to show you on this page
381. 13:45where they fill out their
382. 13:46information so
383. 13:49um it's a repeating of what you get
384. 13:51because that's important but then the
385. 13:54FAQ section so FAQ section is extremely
386. 13:59critical um and by the way this page is
387. 14:01built on Sam cart and um these pages are
388. 14:04built on unbounce just so you know where
389. 14:06they're built um so your FAQ section is
390. 14:09where the sale is made for a lot of
391. 14:10people because these people got this
392. 14:13far but if they haven't like checked out
393. 14:17yet it's because something is holding
394. 14:19them back and so the FAQ section is a
395. 14:23way for them
396. 14:25to get the like like make the Sale close
397. 14:30the sale because if they're on the fence
398. 14:31and they're reading through the FAQs
399. 14:33they're very very close to buying and I
400. 14:35think that most people's FAQ section is
401. 14:37extremely underutilized it's
402. 14:40not it's not fleshed out in a way
403. 14:45that like they lose the sale they're so
404. 14:47close they get them to the FAQ section
405. 14:49you need to understand that if people
406. 14:50are going to the FAQ section they're
407. 14:51really really close to making the sale
408. 14:53you need to thoroughly build out your
409. 14:54FAQ section so you can close the sale I
410. 14:56think that's what I'm trying to say um
411. 14:58the other thing I want to show you is
412. 15:00not working for me in Safari but I think
413. 15:02it's because I've run enough tests on
414. 15:05this checkout page to where it just like
415. 15:06won't show up for me but if you go to my
416. 15:09page or if I open it up in Safari
417. 15:10there's another thing I want you to see
418. 15:12here I'm going to move my circle because
419. 15:14I'm blocking it hang on just going to
420. 15:16move my
421. 15:18face just going to move my face
422. 15:19temporarily over here so you can see
423. 15:21this on the bottom left whenever someone
424. 15:24buys and I get a lot of sales but
425. 15:25whenever someone buys on the bottom left
426. 15:28here in
427. 15:30Safari um you can see here it says so
428. 15:33and so purchased passive income with
429. 15:36Instagram right and it will display the
430. 15:39sales from this page every so often
431. 15:42right and so I don't know why it's
432. 15:43saying six days ago I don't know why
433. 15:45because I like did like 20 of them today
434. 15:47so that's fine but this thing this
435. 15:49software here is really really important
436. 15:52um the software is called use proof is
437. 15:55it showing up for you I don't even know
438. 15:56if it's showing up for you as I'm like
439. 15:58looking in the preview is this even
440. 15:59showing up for you might not be showing
441. 16:01up for you hang
442. 16:02on let's see if it's showing up I wonder
443. 16:04if it's like a popup and it's not
444. 16:06showing up okay well if it's not showing
445. 16:07up then I'll just have you what I'll
446. 16:09have you do is go to um the links in the
447. 16:12descriptions and I'll just like you can
448. 16:13see it um it's a very important piece of
449. 16:16software that's why it wasn't showing up
450. 16:17but it's a very important piece of
451. 16:19software it's called use proof um and
452. 16:22basically use proof what it does is says
453. 16:24hey this person bought 2 hours ago and
454. 16:28this person person bought 3 hours ago
455. 16:30and what that does is create like almost
456. 16:34a fear of missing out and it also
457. 16:35removes some of the risks because people
458. 16:37are like oh my gosh if this many people
459. 16:38are buying it it must be good so there
460. 16:41you have it again I build my main
461. 16:43landing pages on unbounce and then I
462. 16:45build my checkout pages on Sam cart I do
463. 16:48not recommend St store okay I've said
464. 16:50this before I'll say it again you are
465. 16:52losing even if you're using stur and
466. 16:54making money I promise you're losing
467. 16:56money you're leaving money on the table
468. 16:58and so and the reason I don't like stor
469. 17:00is because you
470. 17:02cannot optimize for conversions and Sam
471. 17:05cart was built specifically to optimize
472. 17:08for conversions so that is why we are
473. 17:11able to very successfully um build a low
474. 17:15ticket business that's scaling to
475. 17:18multiple millions of dollars a year it's
476. 17:20because we've optimized for conversion
477. 17:22so where you know an average person
478. 17:24might
479. 17:25get one out of every 100 visitors to
480. 17:29become a sale we get an average of six
481. 17:31out of every 100 customers to become a
482. 17:33sale and some of our Pages convert at 16
483. 17:36to
484. 17:3725% which is ridiculous not every page
485. 17:40those are our top performers but an
486. 17:42average of 6% is three times at
487. 17:46least the industry standard so highly
488. 17:49highly highly recommend Sam cart um if
489. 17:51you want a free trial I'll just link to
490. 17:53that in the description as well there's
491. 17:54a bajillion resources for you in the
492. 17:56description go check that out and and uh
493. 17:59yeah let's get you some money let's get
494. 18:00you paid