Таргетолог 2027 Как заработать на рекламе. Обучение таргетированной рекламе и как найти клиентов. — Transcript

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1. 0:00Hello everyone. In this video, I will
2. 0:02share information about the
3. 0:03targetologist profession. Is it even
4. 0:05worth getting into this profession in
5. 0:072027? All the hidden aspects and dangers
6. 0:11that await you if you decide to study
7. 0:15for and enter this field. Let's go. So,
8. 0:18in general, is it worth going into
9. 0:20internet marketing, specifically
10. 0:22targeting? I am a specialist who
11. 0:25actively worked with the "pink" social
12. 0:27network back in the day. I have been in
13. 0:30this profession for over 5 years, and I
14. 0:32can say this: in my experience, I've
15. 0:34worked at an agency, worked for myself,
16. 0:37and promoted my own projects—all in
17. 0:39targeting. I went freelance and created
18. 0:41my own training courses. I periodically
19. 0:43consult with people.
20. 0:45If I recall correctly, I once tallied up
21. 0:47the number of paid consultations, just
22. 0:49the paid ones.
23. 0:50I have accumulated over 200 paid
24. 0:52consultations, and over 60 people have
25. 0:54already purchased my training, which is
26. 0:56cool. I was quite impressed by that
27. 0:58myself recently, let’s say. And I can
28. 1:00say the following. The profession of an
29. 1:03internet marketer and targetologist is
30. 1:05relevant in 2027; it is very much alive
31. 1:08.
32. 1:09There are many entrepreneurs who want to
33. 1:11work, but the market has changed
34. 1:14significantly.
35. 1:15Let's start with the fact that the
36. 1:17number of entrepreneurs hasn't really
37. 1:19decreased. Why? Because everyone still
38. 1:22wants to work for themselves. It’s a
39. 1:24certain personality type. And it's
40. 1:26unlikely that people with this
41. 1:27personality type will just go into
42. 1:29regular employment.
43. 1:31No, they like it this way, and they will
44. 1:33try with all their might to develop
45. 1:35themselves independently.
46. 1:37Right. And we, as specialists, as
47. 1:40internet marketers, will be constantly
48. 1:43in demand to serve them all and directly
49. 1:46bring them clients.
50. 1:48And this is very important because, in
51. 1:51reality, there are many layers of people
52. 1:53you can help.
53. 1:56Starting with ordinary self-employed
54. 1:58individuals—those doing dry cleaning,
55. 2:00washing windows, general cleaning,
56. 2:02suspended ceilings, or custom furniture
57. 2:05—these are the companies that are
58. 2:07actively doing things.
59. 2:09In short, you can grow here all the way
60. 2:11up to working with large factories. For
61. 2:13instance, when I worked at an agency, I
62. 2:14actually promoted factories. And the
63. 2:16most important thing is that, realizing
64. 2:19the full scale of this marketing
65. 2:21profession, you can choose what is most
66. 2:24relevant to you. In my case, it became
67. 2:26targeting. And primarily, I work with
68. 2:28small and medium-sized businesses, but I
69. 2:31also have some large corporate clients.
70. 2:33Why such a gradation? Simply because
71. 2:35reaching large clients requires more
72. 2:37complex pathways, right?
73. 2:40It’s easier for you to interact with
74. 2:42small and medium-sized businesses
75. 2:43because you can more easily reach the
76. 2:45actual people who make the decisions on
77. 2:47whether to hire you or not.
78. 2:49How do you find clients in general?
79. 2:51There are a lot of options. Personally,
80. 2:53most of my clients come from my blog.
81. 2:55For instance, there’s my YouTube channel
82. 2:57, and there’s Zen. I also have a large
83. 2:59group on VKontakte, by the way. Make
84. 3:00sure to subscribe.
85. 3:03There, just like in my Telegram group, I
86. 3:05share observations and updates, and I
87. 3:07duplicate all my educational videos and
88. 3:10information about both free and paid
89. 3:12courses.
90. 3:13So, be sure to subscribe.
91. 3:16Anyway, most of my clients come from my
92. 3:18blog; they are looking for case studies
93. 3:20or trying to figure out how to set
94. 3:22something up on their own, and that’s
95. 3:24how they find me.
96. 3:27But you can also post your resume on
97. 3:30HeadHunter, or respond to existing job
98. 3:32postings.
99. 3:34You can also create a profile on
100. 3:37platforms like Profi.ru, various
101. 3:39freelance exchanges, or even Avito. I’ve
102. 3:43tried that too, and it actually brought
103. 3:45me clients for a while. I don’t know how
104. 3:47well those work now, but I know many
105. 3:48targetologists find clients exactly that
106. 3:50way. So, there are quite a few options
107. 3:52for how you can find a client.
108. 3:54And the most popular tool that
109. 3:56specialists and targetologists use is to
110. 3:58run ads for themselves.
111. 4:01That is, you choose a niche and say, "I
112. 4:03am such-and-such a specialist, I’ll take
113. 4:06on a client for this rate," or maybe
114. 4:09even take your first few clients for a
115. 4:11lower fee just to get them results.
116. 4:15And that is how you start acquiring
117. 4:17clients through advertising, and by
118. 4:19posting on or responding to various job
119. 4:22openings for targetologists and
120. 4:24marketers.
121. 4:25What do you need to know to enter this
122. 4:27profession? Well, first and foremost,
123. 4:29you need to have a marketing mindset.
124. 4:31That is truly important. You need to
125. 4:32have a marketing foundation. You must
126. 4:34understand what triggers people to
127. 4:36interact with you. In fact, if we are
128. 4:38talking specifically about targeted
129. 4:40advertising, you need an understanding
130. 4:41of the funnel. And the funnel consists
131. 4:43of several parts. The first is what we
132. 4:45show, right? That could be a photo
133. 4:47creative or a video creative. And what
134. 4:49will be in that creative?
135. 4:51That is usually decided by either the
136. 4:53company’s marketer or directly by you.
137. 4:55You clear this with the client, right?
138. 4:58Or, if you have full freedom, you do it
139. 5:00yourself and launch it as an ad.
140. 5:02Next, this creative, which exists—it is
141. 5:04what people see in ads, in clips, in
142. 5:06stories, in their feed, right? Then the
143. 5:09person clicks; that is, we need to have
144. 5:11a certain call to action, there should
145. 5:14be specific information, so ideally, the
146. 5:16person should have an emotion: "Wow, I
147. 5:19want this."
148. 5:20And so it turns out that the person saw
149. 5:22it, an emotion emerged, we made a call
150. 5:24to action, like "want to learn more,
151. 5:26click learn more," right? And they click
152. 5:29that button. And what happens next? Next
153. 5:32comes the immediate next stage of the
154. 5:34funnel. It could be a chatbot, a lead
155. 5:36form, or maybe a website. And what is
156. 5:38important from the point of view of
157. 5:40internet marketing? From an internet
158. 5:41marketing standpoint, it matters who you
159. 5:43are showing what you are showing to.
160. 5:45That is, this is where the targeting
161. 5:46comes in. And here, besides needing
162. 5:48marketing skills to create this creative
163. 5:51, like photo or video, you must also
164. 5:53have technical setup skills: how to set
165. 5:56it all up, to which audience, and how to
166. 5:58configure it technically for the
167. 6:00algorithm so that it reaches exactly the
168. 6:03person who is interested and will
169. 6:05eventually buy—this is a very important
170. 6:08point. And then you, as a marketer, will
171. 6:10have to build a certain funnel where
172. 6:12they will end up and where they will
173. 6:13place an order. And then you have
174. 6:15another skill, which is the skill of
175. 6:18analytics. For instance, you invested,
176. 6:20say, 1,000 rubles. You got, I don't know
177. 6:22, 100 clicks, and out of those, only two
178. 6:24people left a request. Among those two
179. 6:27people, it turned out that one didn't
180. 6:29pick up the phone, one did, and you
181. 6:30directly arranged some kind of
182. 6:32appointment with them. And this is your
183. 6:34sales funnel. And you, as a marketer,
184. 6:36must ensure that the same results are
185. 6:38achieved not from 1,000 rubles. But from
186. 6:40500, or conversely, scale it up so that
187. 6:43you have spent 5,000 rubles. But
188. 6:45maintained the same metrics, just at a
189. 6:47higher volume. So all of this, this is
190. 6:50exactly the work of a targetologist. And
191. 6:53an important point here is how many such
192. 6:54clients a targetologist can take on.
193. 6:56Well, in an agency, a targetologist
194. 6:58usually takes from five to ten clients.
195. 7:00By "in an agency," I mean that you are
196. 7:02hired, and you are told that for one
197. 7:04client, you receive, say, 5,000–10,000
198. 7:06rubles. Right? So, you manage 5 to 10
199. 7:09accounts, earn your 50 to 100, maybe
200. 7:11some KPI bonus is added on top.
201. 7:14I'm giving you rough figures that are
202. 7:16close to reality, but they can vary
203. 7:18greatly depending on whether it's Moscow
204. 7:21or other regions, or a remote job.
205. 7:24The point is that you can take on a
206. 7:26certain number of clients; if you work
207. 7:29in an agency, they provide these clients
208. 7:31to you.
209. 7:33If you are working for yourself, then
210. 7:35your task is also to sell this service.
211. 7:38And besides having to sell the service,
212. 7:40you also need to communicate with the
213. 7:41client. And your responsibilities as
214. 7:43well.
215. 7:44And, of course, it will always include
216. 7:46analytics and creating reports,
217. 7:48explaining to the client that we did
218. 7:50this and that, and got these results.
219. 7:53We can test this further. As a rule,
220. 7:55this brings results.
221. 7:58You should study the case studies of
222. 7:59other targetologists, talk to them,
223. 8:01constantly improve your skills, and
224. 8:02think about the client's project.
225. 8:04And here, of course, we usually run into
226. 8:07limitations of our time and cognitive
227. 8:09functions—basically, how many clients we
228. 8:12can handle. That's why many
229. 8:13targetologists choose a niche. Why?
230. 8:15Because, for example, if you take 10
231. 8:17furniture projects, everything is more
232. 8:20or less the same, and you can try to
233. 8:22take on three or four more. But if you
234. 8:25have 10 projects in different fields,
235. 8:26you will be completely unfocused and
236. 8:28likely won't be able to cope.
237. 8:30Therefore, if you succeed in a
238. 8:32particular field, you must run ads for
239. 8:34yourself and create case studies so
240. 8:35people from those same fields find you.
241. 8:38This allows you to scale up.
242. 8:41Regarding employment, about how much one
243. 8:43can earn; actually, I once had a person
244. 8:46consult me who was earning 300,000
245. 8:48rubles. as an employee. I won't say
246. 8:50which agency, it's a Moscow company.
247. 8:52A very large, super large one, but the
248. 8:54point is that the average salary is
249. 8:56likely around 100-150,000 rubles.
250. 8:59that a targetologist currently earns
251. 9:01while working in an agency. Yes, if we
252. 9:03are talking about freelancing, then, of
253. 9:05course, it's more.
254. 9:06If we take, say, 10 clients, the average
255. 9:09bill is around 25 to 30,000 rubles.
256. 9:12Again, it all depends heavily on the
257. 9:13industry. If it's something like a dry
258. 9:15cleaner, the check is significantly
259. 9:16lower, right? If it’s a large company,
260. 9:19like custom-made furniture, a person can
261. 9:21easily get 50k, right? Construction also
262. 9:24has good checks. In general, where you
263. 9:26can spend a larger budget, there is
264. 9:28money,
265. 9:31where there are large checks, as a rule
266. 9:33, you can earn significantly more. And
267. 9:35it will require a lot more effort as
268. 9:36well.
269. 9:37And even if we take 25 to 30,000 rubles
270. 9:40, having five projects, meaning working
271. 9:44in a rather relaxed format, you can earn
272. 9:47the same 150,000 rubles.
273. 9:50Yes, if you work more intensely and
274. 9:53really dive deep, a targetologist can
275. 9:55earn around 300k.
276. 9:58If you want to earn more, then, of
277. 10:00course, you will have to try much harder
278. 10:02.
279. 10:03I also want to note that there are
280. 10:04always various upsells.
281. 10:07That is, upsells, meaning additional
282. 10:09sales; you can add content management,
283. 10:11or, for example, besides running one
284. 10:13channel, you can add Avito ads or
285. 10:14Telegram Ads, if that's relevant.
286. 10:18And if something else is added, for
287. 10:19example, marketplace advertising, we can
288. 10:21try all of that. Also Yandex Direct, we
289. 10:23can always connect that.
290. 10:25And this way, you had 25,000 rubles from
291. 10:27just one type of targeting, but you
292. 10:29added a few more channels and voilà, you
293. 10:30already have 60.
294. 10:32You cover general marketing issues.
295. 10:36This happens all the time, so you can
296. 10:37always add things and, for example,
297. 10:39manage not 10 projects, but five, yet
298. 10:41more closely and with different sources
299. 10:43, seeing the whole picture and
300. 10:44redistributing the budget to more
301. 10:46effective channels.
302. 10:49This is truly a marketer who, while not
303. 10:51an in-house employee, takes on a fairly
304. 10:53large amount of responsibility.
305. 10:57It all works quite well.
306. 10:59And those people who earn good money in
307. 11:01this profession usually do exactly that
308. 11:03. Therefore, the targetologist
309. 11:05profession is relevant in 2027. It is
310. 11:06relevant, among other things, due to
311. 11:08neural networks. With the help of neural
312. 11:10networks, you can now create photo and
313. 11:12video creatives. I am currently actively
314. 11:14engaged in all of this myself. I also do
315. 11:16analytics and reporting, reconciling a
316. 11:18large number of different tables.
317. 11:21I also do community packaging; this acts
318. 11:23as an upsell, or if the community has
319. 11:25nothing at all, just getting it done
320. 11:26quickly.
321. 11:28This all allows you as a specialist to
322. 11:30work and interact quickly.
323. 11:33I am currently working on a course on
324. 11:34neural networks for targetologists and
325. 11:36marketers, so if you are interested,
326. 11:38follow the link in the description.
327. 11:40And also subscribe to this channel.
328. 11:42There is a lot of information here
329. 11:43specifically on targeted advertising.
330. 11:44And I will see you in the next videos.
331. 11:46See you later. Yeah.