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Полная схема ведения сторис в 2027 — Transcript

by Михаил Тимочко · 9,975 words · 1,511 segments · language en · Watch on YouTube

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0:00Do you remember when it was trendy to
0:02post Stories, and every creator
0:04diligently posted them every single day
0:06? Well, those days are gone, and Stories
0:08are no longer fashionable. Now everyone
0:10is making Reels because they can go
0:12viral and get you 10,000 followers,
0:14while nine out of ten people just give
0:16up on Stories and stop posting them. Or
0:19they post once every three days when
0:20they need to advertise something, and
0:21then it’s silent again. And the logic is
0:23clear. Reels get more views, can reach
0:26the recommendation feed, and can bring
0:28in new followers.
0:30But that is a big mistake, because it is
0:32exactly in Stories where the greatest
0:34trust in you and the biggest sales are
0:36buried.
0:37Here is a real-life example for you.
0:39During one of the sales windows for my
0:41club, I decided to measure how many
0:43clicks the sales link would get from my
0:46different channels.
0:47So, from YouTube, I got 400 clicks, from
0:50Reels I got 1,100, from Telegram 450,
0:53and from Stories, 6,000 clicks on the
0:56sales link. That month, we made over 20
0:59million rubles. in revenue. And judging
1:02by the clicks, we can assume that the
1:04vast majority of them, a significantly
1:05large portion, came directly from
1:07Stories.
1:08And Stories generated more sales than
1:10all the other channels combined. Even
1:13though 10 times more people watch the
1:16Reels. How does that happen? The thing
1:18is, these are completely different types
1:21of views. Reels views depend on the
1:23algorithm. You make a bad Reel, you get
1:261,000 views; you make a good one, it
1:28hits a million views. And each of your
1:30Reels is shown to different people
1:31depending on the algorithm. In simple
1:33terms, if you made 10 Reels, one
1:35subscriber might only see the second,
1:37fifth, and seventh. Another subscriber
1:40might only see the third and fourth, and
1:42a third subscriber might only see the
1:44tenth one out of all ten.
1:46And a fourth subscriber won't see a
1:47single one of your Reels if the
1:49algorithms decide it's not interesting
1:51to them. But Stories are a different
1:52story.
1:53Views there depend less on algorithms
1:55and more on the habit of specific people
1:58watching you. There is no recommendation
2:00feed in Stories. People watch those they
2:02have subscribed to.
2:05If someone has subscribed to you and you
2:07regularly create good content, and they
2:08are in the habit of opening and watching
2:10you, they will continue to do so
2:12regularly for a long time.
2:14And that is the main difference.
2:16Reels are millions of strangers, while
2:18Stories are thousands of your own people
2:21.
2:22And where do you think you will sell
2:24more? Of course, in Stories. And that is
2:26why I often see this situation. Two
2:27creators: one only makes Reels, while
2:29the other also does Stories. The first
2:31one has a monthly profile reach of 30
2:34million, while the second has only three
2:36. But the first one, with all those
2:38views of his, only makes 500,000 rubles
2:40a month.
2:41While the other one makes 10 million a
2:43month. Why is that? Because the first
2:45one offers his product to millions of
2:48strangers. And even though he sets a low
2:50price, for example, 3,000 rubles. Only a
2:52small fraction of those millions of
2:55views actually buy. Well, for example,
2:57about 150 people. And he gets his
2:58roughly 500,000 per month. But the
3:01second one built a close circle of a
3:03thousand targeted viewers who trust him
3:05.
3:06He gets close to them, interacts
3:08regularly, and sold a high-ticket
3:10product at 200,000 rubles to fifty of
3:12them. And that’s how you get 10 million
3:14. And in the end, he earned 20 times
3:16more. Even though his profile's reach is
3:1810 times lower. And if you explain this
3:20difference using relationships as an
3:23example, Reels bloggers who only do
3:25Reels are like pick-up artists who ask
3:27for sex right on the first date and
3:29approach hundreds of thousands of girls
3:31a day. And, of course, the law of large
3:33numbers eventually works out. Out of
3:3510,000 impressions, they do get one sale
3:38. That's how they live. I know many such
3:40Reels bloggers with millions of views,
3:43hundreds of thousands of followers, and
3:45yet quite small launches of 300-500,000
3:48rubles.
3:50But Stories bloggers are like safe,
3:51reliable guys who take you on 10 dates
3:53before suggesting anything.
3:55And their conversion rate is, of course
3:57, significantly higher. Okay. And what
3:59makes it possible for Stories to create
4:01that very close circle and raise trust
4:03so much? There are four factors. The
4:04first factor is regularity. If a person
4:07sees you every day, then after a month,
4:09you are no longer just some blogger; you
4:11become an acquaintance.
4:14In six months, you become a close
4:16acquaintance they can trust, and after a
4:18year, you become a friend whom they love
4:21like a real one.
4:22That’s how human brains work. The more
4:25often and regularly you see someone, the
4:27more you trust them. Period. The second
4:30factor is naturalness.
4:32On YouTube, on stage, you’re in a dress
4:35shirt with your hair styled, reciting a
4:37prepared text beautifully, diligently,
4:39and with expression.
4:42But in Stories, you sit in a stained
4:44undershirt and show your daughter poking
4:46your wife in the butt with a fork, and
4:48you both have a good laugh about it.
4:51And, of course, this naturalness and
4:52simplicity brings people much closer
4:54together.
4:55The third factor is your life, because
4:58right now anyone can set up a camera,
5:00arrange the lighting, put together a
5:02beautiful background, even through AI,
5:04and talk about smart things like how to
5:07start a business in '26.
5:10And a billionaire won't look any
5:12different from some school kid or a
5:14scammer.
5:15On Reels, they will look exactly the
5:17same. How are people supposed to know
5:19who to listen to and who to trust? It’s
5:22quite simple: look at their life.
5:24Look not just at those Reels with a
5:25plain background, but also at where the
5:27person lives, what car they drive to
5:29work, what their job is, what it looks
5:31like, how they present themselves, how
5:33they spend their free time, if they have
5:34a family, and what their values are.
5:37In short, does their life truly reflect
5:40what they are talking about? And Stories
5:43are exactly the format where you show
5:45your life. That is what builds the most
5:48trust and what sells.
5:51Take me as an example: anyone could fake
5:53a piece of my YouTube video by just
5:55saying exactly what I say.
5:57Literally, write down these same words,
5:59sit in front of a camera, and repeat
6:01them. But very few people can film a
6:02Story of themselves pulling up to their
6:03house in a Lamborghini Urus. And when a
6:05viewer sees that Story, they understand
6:07that yes, Misha Timochko really has the
6:09results he talks about. It means he
6:11understands something about content,
6:12blogging, and online sales, so he’s
6:13worth listening to. And this role of
6:15Stories is very important. And the
6:18fourth factor is the sense of presence.
6:20If you’ve ever read Victor Pelevin—and
6:23I’ve read all his books—well, in the
6:25book S.N.U.F.F., he talks about there
6:27being two main media formats. These are
6:30news and cinema.
6:31News is what is happening in the real
6:34world right now, and cinema is a
6:36fictional story with a great plot and
6:38emotional coloring.
6:40And he described quite amusingly that
6:42all our problems today stem from people
6:44starting to turn cinema into news.
6:46And news into cinema. If you catch my
6:48drift. Let’s get back to the point.
6:51If you view Stories through this prism,
6:52they sit right in the middle between
6:54cinema and news.
6:56On one hand, Stories are news because
6:58all the events in them are real and
7:01happening right now. If I post a Story
7:03that my child was born, it means they
7:06were really born. It’s not an actor like
7:08in some TV show, and people can
7:10genuinely be happy for me. That’s news.
7:13But on the other hand, Stories are also
7:15cinema because they show a character
7:17moving through their own storyline,
7:19experiencing emotions, demonstrating
7:21values, and creating various plot twists
7:24.
7:26Take the story of having a child, for
7:28example; in reality, it's a whole series
7:30: how I looked for a girlfriend, how we
7:32met, how we started getting closer, how
7:34we went on dates, how we later got
7:35married, how we got pregnant, how we
7:37waited for the baby, how we prepared for
7:39it, how it was finally born, and how we
7:41are handling it all.
7:43It is essentially a TV series where you
7:45are the main character. And ultimately,
7:48stories are the ideal format for people
7:50to follow you every day because they
7:53combine elements of news and cinema—
7:55everything that people find interesting
7:57and attention-grabbing.
8:00And all four of these factors together—
8:02consistency, naturalness, your life, and
8:04the sense of presence—make stories the
8:06best format that brings you closest to
8:08your audience and, as a result,
8:09generates the highest sales.
8:12My name is Misha Timochka.
8:14I've been posting stories since 2019,
8:16and now on good days, up to 120,000
8:17people watch my stories.
8:20On bad days, it might be 70–80 thousand
8:22.
8:23But on average, 90–100,000 people watch
8:25me every day. If I were allowed to
8:27choose only one marketing channel, it
8:29would certainly be stories.
8:31And in this video, I will give you a
8:33simple framework for moving from not
8:35posting stories at all to posting them
8:37at least somehow, and then eventually
8:39posting them very well and getting great
8:42results.
8:43Okay, let's go. There are four main
8:45steps you need to take to start posting
8:47stories effectively.
8:48And the first step, the first level, is
8:51to simply start posting lifestyle
8:52stories.
8:53You need to move to it from the zero
8:55step, from level zero, when you don't
8:57have any stories at all. This is your
8:59first step to reaching the first level:
9:01just start posting lifestyle stories.
9:03What are lifestyle stories? It’s when
9:05you just film and post what is around
9:07you and what is happening to you right
9:09now, in the moment, without any
9:10preparation.
9:11For example, a story like this, where I
9:13just stood up, am holding my wife in my
9:15arms with the caption "taking my tigress
9:17for a walk." That's a story. Or here,
9:19where I filmed how she looks and what
9:21she’s wearing—that's also a lifestyle
9:22story. Or an aesthetic collage of us
9:24driving somewhere—that’s also a
9:25lifestyle story. Or, for example, a
9:27collage of my morning, with the caption
9:29: "My morning." Meaning there’s no
9:31specific message or special plot; I'm
9:33just showing my life and sharing it.
9:35Showing that I've been training for 10
9:36months without missing a day, ready for
9:38summer. Well, that's also quite a good
9:39lifestyle story. Or, for example, I
9:41spent the whole day posting stories. The
9:43first story is just me giving my
9:44daughter a pony ride. Next is a shot of
9:46my daughter riding a horse with the
9:48caption: "Yuna living her best life at 2
9:49years old." Me too. And just a shot of
9:52me head-butting a sheep. And this is
9:54what a newborn piglet looks like. The
9:56chaos of catching it, and just a photo
9:58of my daughter as a bunny. I mean,
9:59there’s zero meaning here. No message,
10:02no preparation. I’m just posting what’s
10:05happening to me at that moment.
10:07And many people here, especially those
10:09who run expert blogs about something
10:10smart, will object: "Why should I even
10:12film this?
10:13What will it give me?"
10:15Well, first of all, it will give you
10:17everything we talked about before:
10:18people will start to trust you more,
10:20you’ll become more familiar to them,
10:22they’ll get to know you better as a
10:24person, and consequently, they’ll buy
10:26from you more, and you’ll open up more.
10:30In short, it makes a lot of sense even
10:32for your sales, because when I just show
10:34myself riding my daughter on a pony and
10:36spending the weekend with my wife, it
10:38seems like it doesn’t help me sell my
10:41products at all.
10:43But in reality, people see me, they see
10:45my values, they think I’m a good person
10:47since I have a daughter, right—I mean,
10:49at the very least, I’m not a criminal,
10:51I’m not going anywhere, and at the very
10:53least, I have some basic family values.
10:56And over time, when I show up this often
10:57, they start trusting me more, getting
10:59used to me, and starting to consider me
11:01a friend.
11:02And all of this influences the fact that
11:04when I sell something, people buy it
11:06more readily. And, of course, there is
11:09no analytical tool to measure all this
11:12and reliably claim that it works exactly
11:15this way. Unfortunately, yes, it cannot
11:17be measured. But take my word for it,
11:19I’ve been posting stories for over 7
11:20years. In that time, I’ve sold over 700
11:22million rubles worth of products through
11:24stories. And on a gut level, I am 100%
11:26convinced that this is the case. I just
11:28feel it. I know that’s how it works.
11:30I’ve figured this out through experience
11:32.
11:32Therefore, even if you are a smart
11:34expert and your blog is about selling
11:36new-build real estate, or teaching
11:38people English, or anything else, when
11:40you start showing your life, you get
11:42closer to people, they start trusting
11:44you more, and then, as a result, they
11:46buy better.
11:47This is the first benefit.
11:49The second goal of this stage is to
11:51lower the stakes, so that going public
11:53and showing yourself becomes something
11:55simple and regular, something that
11:57happens to you every day.
11:59And then all other formats for your blog
12:02will come much more easily.
12:04When you have regular stories where you
12:06show your life every day, it becomes
12:07something habitual for you.
12:10You loosen up, the importance of this
12:12act decreases, and you stop spending
12:13time fixing your hair, putting on suits
12:15, or mentally preparing for three days
12:17just to post content.
12:19It becomes natural, just a part of life
12:22.
12:23And then you start creating content in
12:25your stories and all other formats much
12:27more easily. And the third goal is
12:29simply to build a habit.
12:31Because before you can post good stories
12:33, you need to start posting them somehow
12:35.
12:37The goal at the first level isn't for
12:39you to immediately create the best,
12:40coolest stories, but for you to just get
12:42used to doing it so it becomes normal
12:44for you.
12:46If you get used to it, if you start
12:47doing it regularly, then in 2 months
12:49your stories will become better. In half
12:51a year, even better; in a year, they
12:53will be amazing. If you look at my very
12:55first stories, how I posted them when I
12:57was just starting out, they were total
12:59crap. I mean, that’s about 5%of how well
13:02I can make stories now. But at that time
13:04, that was how I was able to post them.
13:06And the best thing I could do was to
13:08post them the way I was able to at the
13:10time. And I advise you to do the same;
13:12if you aren't posting stories at all
13:14right now, you don't need complex
13:16storytelling or plotlines yet—just start
13:18by building the habit of regularly
13:20showing your life, at least three
13:21stories a day. What kind of ideas could
13:24these be?
13:25You can show how your morning goes, show
13:27your routine, show your workouts, your
13:29family, breakfast, what surrounds you,
13:32or some aesthetic shots from your life.
13:35You can show your work, or the processes
13:37that happen throughout your day.
13:40And if it's really tough, set an alarm
13:42for five random moments during the day.
13:45And when it goes off, at that moment,
13:47you have to take a photo of what you are
13:49doing. Or film a video, maybe a
13:51timelapse of you doing it. That’s it.
13:53Just film what is happening to you in
13:55the moment, post it, and you will pass
13:57the first level, the first stage, in
14:00this way.
14:01It is considered complete when you post
14:03Stories every day for two weeks
14:05regularly, with almost no gaps—at most
14:07taking one day off—posting at least two
14:10or three Stories a day.
14:12If you have done this, consider that you
14:14have passed the first level. Moving on.
14:16The second step. The second level of our
14:18Stories is adding context. If before you
14:21were just showing random moments of your
14:23life, now you start adding meaning to
14:25them.
14:27If earlier you would just post a photo
14:29of your computer next to a cup of coffee
14:31and write "sitting and working," now you
14:34can add some context to it and talk
14:35about what you are working on.
14:39For example, you can create a Story like
14:40this: keep the same computer and cup of
14:42coffee, but the caption is now, "
14:44Working on my main project."
14:47And in the next Story, you can record
14:49yourself as a talking head and explain
14:51that a month ago a client came to me
14:53with such and such tasks.
14:55I did this, this, and this for them, and
14:57this is the result. And right now, I am
14:59working on this, this, and this. If you
15:01are interested, I can continue showing
15:03you this project. Drop a fire emoji if
15:04you want to follow along. "Drop a fire
15:06emoji"—that sounds very "influencer-y,"
15:07doesn't it? Well, you don't have to use
15:09the fire. Now your Stories gain context
15:11and meaning, and now your Stories become
15:13much more interesting. Or take workouts
15:16as an example. At step zero, you went to
15:18a workout and didn't film anything at
15:19all.
15:20At step one, you took a photo or video
15:22of yourself doing an exercise and
15:24captioned it, "I'm at the gym" or "
15:27doing squats," but at step two, you now
15:29add some context and meaning to it.
15:32Same video where you are squatting, but
15:34now you caption it, for example: "Doing
15:36a fat-burning workout, because I have a
15:39wedding in two months and I want to fit
15:41into my dress."
15:42By the way, I've already lost 2 kg. Do
15:45you see the progress or not? And just
15:46like that, a boring report turns into an
15:48interesting story that people can react
15:50to, message you about, and support you
15:52with. Or another example.
15:54If at the first level you posted a
15:56picture of a stroller while walking with
15:57your child in the park, now you can add
15:59context to it, add meaning, and write
16:01something like, "In our family, we have
16:02a rule: every Sunday is a day off," and
16:04then record a talking head video where
16:06you are walking and saying, "I have a
16:08ton of work right now, but I still set
16:09this day aside for my family because
16:11it's important for me to be with my
16:12child."
16:14And so today, she and I are going to
16:15feed the ducks. And then stories of you
16:17feeding the ducks. I mean, expand it a
16:19bit and frame the event you’re showing
16:22with some meaning.
16:24And when you start adding context,
16:25framing events with meaning, you become
16:27a blogger who is interesting to follow.
16:30And most importantly, you start to open
16:32up, revealing your values, views, and
16:34thoughts. People start getting to know
16:36you better. How do you find these
16:38meanings and contexts in every situation
16:40? Let me put it this way: most of the
16:42time, they will be intuitive for you.
16:44I mean, if you’re posting something
16:45about a workout, you’ll naturally have
16:47some thoughts in your head about what
16:49else to say.
16:50But if you have no thoughts at all, if
16:52there’s just tumbleweed in your head,
16:54ask yourself these six questions. Why am
16:56I doing what I’m doing right now? Why is
16:58this important to me? How did it all
17:00start? How did I end up doing what I’m
17:02doing now? What nuances or stories are
17:04important for people to know for the
17:06full picture?
17:07How do I feel about this and what do I
17:08think about it?
17:10What are the conclusions?
17:11Just take any situation and apply these
17:13six questions, and a more or less
17:15complete story will start to form, right
17:16?
17:17Because, well, I’m just sitting here
17:19working, like, why am I doing this? Well
17:21, to earn a million. Oh, I can talk
17:23about that. Like, why is this important
17:24to me? Well, because I have debts. Oh, I
17:26can talk about that. Yes. How did it all
17:29start? Oh, it started when I placed some
17:31bets somewhere, or, I don’t know, took
17:32out a payday loan for a fridge. See, you
17:34understand, what nuances are important
17:36to consider? Well, the fact that it
17:37wasn’t me who took out the loan, but my
17:39ex-girlfriend. Oh, and how do I feel
17:40about that? I feel like absolute hell,
17:42that’s how I feel. Hey, what are the
17:43conclusions? Well, none. I’m working,
17:45paying it off. So you see, right, how
17:47just a photo with a computer saying I’m
17:49working can unfold into a really cool
17:51story about your life that reveals who
17:53you are. That is, essentially, how you
17:55find those meanings for context. And
17:56when you learn to do this, consider that
17:58you’ve cleared the second step. And we
18:00are moving on to the third step, the
18:02third level of creating stories. And
18:03that is seriality.
18:05Seriality is when you take one storyline
18:07from your life and break it down into
18:09many episodes.
18:11For example, how a regular person shows
18:13buying a car. Well, if he’s at level
18:14zero, he doesn't show it in his stories
18:16at all. If he’s at level one, he posts a
18:19photo with a car and says, "I bought a
18:21car."
18:22If he’s at level two and adding some
18:24meaning, he’ll tell a story, like: "
18:26I’ve dreamed of a car since childhood,
18:28spent a long time choosing, and today I
18:30bought it.""Congratulate me." Here’s a
18:33quick tour of it. Hooray! Yes, and he’ll
18:36get attention and likes that day, but
18:38tomorrow he won't have such exciting
18:40content, and the day after, he’ll have
18:43to find something new. And this car
18:45storyline will only last for a single
18:46day. But professional bloggers do things
18:48differently. They take one big event and
18:51break it down into many episodes. An
18:53episode, in our case, is one day of
18:55posting to stories.
18:56For example, if someone wants to buy a
18:58car, they can start posting stories
19:00about it six months before they even
19:01begin to buy it.
19:04They might just hop on one day to share
19:06their goal or dream of buying a car, and
19:08maybe tell a childhood story about which
19:11specific car they want.
19:13Then in the second episode, maybe a week
19:15later, they can show themselves going
19:17for a test drive and choosing a car.
19:20In the third episode, they can go to get
19:22their driver’s license, showing
19:24themselves attending the school.
19:26Studying, going out with the instructor
19:27, and learning. In the fourth episode,
19:29they show going to the driving exam and
19:31finally getting their license. In the
19:33fifth episode, they show that they’ve
19:34saved a million, but still need two
19:36million more, and they can share that on
19:37one of those days. In the sixth episode
19:39, they show how they finally scrape
19:41together the final amount of money over
19:43the month. In the seventh episode, they
19:44come on and say: "Well, I can basically
19:46buy the car now." But I’m having doubts
19:48, and they share their emotions in the
19:50moment, that they feel some internal
19:51resistance to buying this car.
19:54Only then, maybe the eighth time they
19:55bring up the topic in stories, will they
19:57show putting down a deposit, then
19:59finally the car arrives, but they won't
20:01show it right away.
20:03Then they’ll wrap it together, tune it
20:04up, then he’ll film a separate review,
20:06and in the twelfth episode, he’ll tell
20:08the story of the whole journey of how he
20:10got there.
20:12And one event—buying a car—becomes not
20:14just one day of content, but content for
20:15half a year.
20:18Good bloggers know how to take a single
20:20story, see it as a long series, break it
20:23down into many episodes, and get high
20:25engagement every single day.
20:28Take, for example, how regular people
20:29show the birth of a child. Well, they
20:31post a story or a post when they find
20:33out they're pregnant.
20:36During the pregnancy, they might post
20:37something now and then or share a moment
20:39.
20:40And then, of course, the big post: "My
20:42baby was born." In essence, an event
20:44like pregnancy and childbirth turns into
20:46just 3 days of blog content: at the
20:48beginning, in the middle, and at the end
20:50when the baby is born.
20:53But if you look at a professional
20:54blogger with a million followers,
20:56watched by 100,000 people or more in
20:58their stories, for them, pregnancy isn't
21:00just 3 days of posts; it's a 50-episode
21:02series.
21:03And they start it from the very
21:05beginning. They post stories when
21:07they’re single, then show themselves
21:10going on dates. Then they show that
21:12they’ve chosen someone and are starting
21:14a relationship. Then all the stages of
21:17their relationship development, right up
21:19to the pregnancy. Then the first month
21:21of pregnancy, a report on the first
21:23month, problems in the first month, the
21:25second month. So, it literally turns
21:27into hundreds of story posts, hundreds
21:29of episodes in this series. And if you
21:32take my own life, for example, this
21:33plotline with my wife Amalia and my
21:35daughter Yuna, I don’t even know how
21:37many times I’ve featured them in my
21:38stories.
21:39It’s honestly hundreds of different
21:41segments about them and this storyline,
21:43about my relationship, about Yuna's
21:44birth. And she’s already 2 years old, by
21:45the way.
21:46Throughout all this time, from the
21:48moment I found out about her to the
21:49moment she turned two, I’ve been showing
21:51key stages, and it turns into a kind of
21:52series that's interesting to watch.
21:55And these series, these plotlines in
21:58your life, can be big and important,
22:00like buying a car or having a baby, or
22:02they can be smaller and less significant
22:05.
22:06For example, a series like: "You decided
22:08to learn how to do a handstand." And
22:10just day one, day two, day three, day
22:12four, still can't do it, day five, oh, I
22:14think I did it, right? Or maybe doing
22:16the splits. My goal is to do the splits
22:18. I’ll show how I’m doing every single
22:20day. Or take, for instance, this very
22:22popular type of content right now, like
22:24quitting smoking and renovating my
22:25rented apartment. He posted a reel like
22:27that, and that first reel got 10 million
22:30views. And then, in all his subsequent
22:32reels, he shows himself quitting smoking
22:33and renovating the apartment with his
22:35own hands. What is that? It’s also a
22:37series, broken down into many episodes,
22:39but he does it in reels. But you can do
22:41the exact same thing in stories. I mean
22:43, in general, any events in your life
22:45can also be shown in stories. For me,
22:47for example, it’s the process of getting
22:48my documents. I’ve been trying to get a
22:50Russian passport for a long time,
22:52because I wasn't a citizen originally.
22:54And I show all the difficulties as I
22:55work toward that goal.
22:57Every piece of paper I acquire, I show
22:59and talk about it in stories, and people
23:00follow along. Or, for example, I have a
23:02storyline about working out in my blog.
23:04For the last year, I’ve been training
23:05without missing a single day. I
23:06periodically show how my physique has
23:08changed, how I train, and how I go about
23:10it.
23:11Or I have a storyline where I'm gaining
23:1310,000 subscribers for my content club,
23:15Cashew, and I won't get a haircut until
23:18I reach that goal.
23:19Yes, in general, whenever something
23:21happens in my life—something relatively
23:24significant that I’ll be experiencing
23:26for a while—I turn it into a storyline
23:29in my blog. And this is the easiest way
23:31to run your blog. You know, here’s how I
23:33manage my stories. I simply choose four
23:36or five main series, main storylines.
23:39For example, Cashew and club growth,
23:41Amalia’s second pregnancy, apartment
23:44renovations, getting my passport,
23:46working out—and I just periodically post
23:48a new episode about what’s new in my
23:50life in those areas.
23:53Today, for instance, I’ll show how
23:54Amalia’s belly has grown and that our
23:56baby is now the size of a mango.
23:58Tomorrow I’ll show how I worked out and
24:01hit a new PR on the barbell. The day
24:03after, I’ll show that I received another
24:05document on the path to my passport. The
24:07day after that, I’ll show that we went
24:09to renovate our daughter Yuna's room,
24:11and then on the fifth day, I’ll share
24:13that Amalia’s belly has grown again, and
24:15now it’s not a mango, but a melon. And
24:17that’s the way I run my blog. And it’s
24:20very easy to run it this way because I
24:22always have something to talk about. And
24:24people know what to expect from me and
24:25what to watch.
24:27You have to admit, series are great to
24:28watch because it’s all one story where
24:30you know the beginning, you know the
24:31characters, and it’s all more or less
24:33clear.
24:34And you must agree, it’s hard to watch a
24:36series where every episode is a
24:37completely new show with new characters
24:39, a new plot, a new format, and so on.
24:41In short, people like watching what’s
24:42familiar.
24:44When your blog has four or five main
24:45arcs that people associate you with,
24:47they get immersed in those arcs,
24:49understand how things work for you,
24:50start to empathize, and your blog
24:52becomes much easier to watch.
24:55And this is the third level on our
24:57ladder, where you’re not just filming in
24:59the moment, but breaking down key life
25:01events into episodes in advance and
25:02planning them out.
25:05You start having some kind of content
25:06plan, like, well, today I’ll talk about
25:08this, tomorrow about that, and then
25:09maybe I’ll show something else. So, it’s
25:11a more professional approach.
25:13And we move on to the final step, the
25:15fourth level.
25:17These are the "geeky" deep dives. What
25:19is a "geeky" deep dive in Stories?
25:21It’s when you take one topic and spend
25:23several hours, maybe 4-5 hours,
25:25preparing one cool arc to explore that
25:28topic.
25:30And your Stories aren't just random
25:32thoughts in the moment or showing
25:34something; they become a full-fledged
25:36media product with a great hook at the
25:38start, a cool plot, a conclusion,
25:41dynamic pacing, and jokes.
25:43Basically, you post 20 stories, look at
25:45them, and think, "Damn, that’s awesome,
25:47this needs to be saved." For example,
25:49I’ll show you some of my own "geeky"
25:50deep dives. For my last birthday, Amalia
25:53gave me the best gift. A trip to the USA
25:55for the World Cup. "Gave" didn't mean
25:57she was paying for it, of course, just
25:59that she wouldn't mind if I went. But I
26:00was happy because this trip combined
26:02three of my dreams: seeing Messi in
26:04person, visiting the USA, and going on a
26:06vacation somewhere, anywhere. I worked
26:08hard all year, motivating myself with
26:09the thought that I’d be on vacation in
26:10the summer. But in the end, I still
26:11haven't received my international
26:12passport. And yesterday, I watched the
26:14World Cup final like this. And the
26:16long-awaited vacation was replaced by
26:17another work sprint, just like the last
26:19three years. Right now, my dream number
26:21one is: get my passport and go on
26:22vacation with Amalia. Dream number two:
26:24see my son, he’s already eager to be
26:25free. And dream number three: reach
26:2710,000 participants in the "Cashy" by my
26:30son’s birthday. By the way, we already
26:31have a record number of people there,
26:32but there's still a long way to go to
26:33reach 10,000. Once we hit 10,000, I can
26:35get a haircut. Those are the plans.
26:36Right now, I'm updating documents,
26:38training without skipping, writing a new
26:40course in Notion, doing analysis,
26:41walking Amalia, filming reels, and
26:43slowly returning to stories. It’s
26:44basically a narrative arc that immerses
26:46people in the context of my life,
26:47explaining everything that’s happening
26:49in it right now.
26:51To film a sequence like that, I had to
26:53grab an old phone, find footage from my
26:56last birthday, and lay it all out like
26:58this.
26:59Then, for example, I generated these
27:01collages, edited this stuff, and put
27:03together a script, writing it out in my
27:05notes beforehand.
27:06I took different shots: some candid ones
27:08I filmed in the moment, others I shot
27:10specifically for this story—like me
27:11sitting at the computer, I shot that
27:13specifically for this story, and
27:15recorded some talking-head segments.
27:18I mixed all that together based on the
27:20script, added other shots, put together
27:22all these collages and materials, and
27:24ended up with a 20-story sequence that's
27:26cool, tells a fun story from my life,
27:28and presents the issue in a slightly
27:30serial, dramatic style where I show why
27:32it’s important to me.
27:34Then I lead that into what my current
27:36goals are. In short, it’s a story about
27:38the past with plans for the future and
27:40an explanation of where I am now.
27:42It’s a well-developed, big sequence, and
27:45I worked on it for, well, at least four
27:47or five hours to put it all together.
27:50I wrote the script, gathered all these
27:52shots, generated the photos, edited it,
27:54and so on. For comparison, this sequence
27:56took me about 15 or 20 minutes. I just
27:59took a photo and then posted it. That’s
28:01what distinguishes the fourth level. Or
28:03here’s another example of a geeky
28:04approach. We paid for another gift for
28:06Yuna—the renovation of her apartment.
28:09When Amalia got pregnant the first time
28:11, we took out a mortgage for a 14
28:12million apartment for Yuna. Right now it
28:14looks like this, and in a couple of
28:16months, it will look like that. The
28:17optimistic plan for the renovation is to
28:19stay within 3 million, because another
28:21little one is on the way, and they will
28:22need an apartment too. And when will you
28:24, a blue-eyed blonde from a complete
28:25family with your own apartment, get a
28:27boyfriend? A subscriber’s joke that she
28:29should tell her boyfriends she’s renting
28:31so they’ll pay her rent. Then I move on
28:33to the key takeaway of this story. I am
28:36convinced that while you are young and
28:38have the energy, you need to build
28:39capital and invest to free yourself and
28:41your family from working just to survive
28:42.
28:44And in 10 years of focused work and
28:45self-development, you can solve your
28:46money issues forever and provide a
28:48better life for yourself and your family
28:49, provided you have the tools, know
28:50exactly what to do, have a mindset free
28:52of blocks and hangups, and have 5-10
28:53years of time.
28:55I went through this path from scratch
28:56myself. And here are my photos. And I
28:59share everything best that worked in
29:01CashU. The following courses are waiting
29:03for you there. And this is the final
29:04link to join CashU. And then we close
29:06access. Next are the comments from
29:07people who joined. And I also mention
29:09that there will be a camp later this
29:10month. And that’s all. Final 24 hours to
29:12join. Let’s take a look at the
29:14statistics.
29:1556,000 people watched this sales
29:17sequence to the end, and it gave me
29:191,800 clicks to purchase my product.
29:23Considering that this was not the first
29:25day of sales, but the last, these are
29:26very decent numbers. The first story
29:28here was watched by 99,000 people. So,
29:30it's a good sales sequence that reached
29:33almost 100,000 views and generated 1,800
29:36clicks to buy my club. Well, notice how
29:39geeky this release is. It contains
29:40content from the apartment itself, where
29:42we took photos, shot videos, made
29:44various collages, generated images
29:46through AI, and showed the interior
29:47design. Next, I shot some conversational
29:49, meaning-driven videos. Then, I drew
29:51all these illustrations. After that, I
29:53put together these collages of my
29:55journey. Then, the designer and I put
29:57this together, designing this whole
29:59sales section. And I filmed it
30:00separately. Anyway, I was posting
30:02stories all day that day. I do have days
30:05like that where I post stories all day
30:07long. And most of my story releases are
30:09exactly like this. And yes, when I do it
30:12this way, I can get 100,000 views even
30:14on a sales sequence. It is a specific
30:16skill that I have already developed in
30:18myself. But I don't always do stories at
30:20the fourth level.
30:22I probably challenge myself like this
30:24once or twice a week, and on other days
30:26I do it at the first level, just filming
30:28live, or at the second or third level.
30:32Because, in fact, to fulfill the basic
30:33task of stories and simply connect with
30:35people, it is enough to just do them at
30:37the first level.
30:39Just pop up periodically so people see
30:42you. And I often just do regular live
30:45updates, and that works just fine.
30:47If you look at the blogger Sasha
30:49Mitroshina, who has even more reach than
30:51I do, has been blogging even longer than
30:53I have, and generally has higher metrics
30:55than me in almost every way, she
30:56actually records most of her stories at
30:58the first or second level. She either
31:00just films live content, or live content
31:02with some commentary on top. Sometimes
31:03she moves to the third level and shows
31:05her narrative arcs.
31:07Well, sometimes when she needs to sell,
31:09she certainly knows how to work at the
31:10fourth level and can sit down to create
31:12a clever, effective sales arc to sell
31:13her product.
31:16Basically, I’m saying this to point out
31:17that you don’t always have to be at the
31:19fourth level, but it is useful to be
31:21able to do it, because it can yield the
31:22most reach and sales when you really
31:24need them.
31:25Next, let's talk about the script for a
31:27single day of stories. When you're at
31:29the first level and just filming live,
31:31you don't need a script. You just post
31:33whatever is going on around you. When
31:34you're at the second level adding some
31:36meaning, you don't really need one
31:38either. You create the stories in the
31:39moment. At most, you might jot down a
31:41thought in your notes and then overlay
31:43it onto the story.
31:44But when you reach the third and fourth
31:46levels, you will need scripts.
31:48That is, you write out all your stories
31:50for the day in advance and then film
31:52them.
31:53Furthermore, you might even film certain
31:55moments specifically for the script,
31:58because it doesn't always happen that
32:00you already have all the necessary
32:02footage.
32:03So first, the script appears in your
32:05notes, then you take the footage you
32:06have, then you film what you're missing
32:08—in short, you create the content and
32:10then combine it into a single, cohesive
32:11story arc.
32:12And here I will give you a script
32:14structure for a day's worth of stories.
32:16It goes like this. Your stories should
32:18start with a hook. The first one or two
32:20stories need to be super bright and
32:22engaging to grab the viewer's attention
32:24. Then comes either the problem, the
32:26context, or the backstory. In simple
32:29terms, you explain why what is about to
32:32happen is important, or clarify what is
32:35going to take place. Next, you provide
32:38the core essence—the reason you started
32:39talking in the first place. Then comes a
32:41solution to the situation and the final
32:44conclusion. To make it as simple as
32:45possible, let's break it down using a
32:47real story arc as an example.
32:49Let's look at my own story arc that got
32:52103,000 views.
32:53Even though it was very long. The first
32:55story: I decided to do something that
32:57everyone else is afraid of. That’s the
32:59hook. This intrigue is what makes a
33:01person click forward and keep watching.
33:04And if a person clicks forward,
33:06Instagram reads it as higher engagement
33:08, and this story gets more reach. In
33:10short, the first story grabs attention.
33:12I decided to do what everyone else is
33:14afraid of. I started a new blog and I'm
33:15going to become a woman. What? Well, it
33:18explains a little bit about what’s going
33:20to happen, but creates even more
33:22questions. So, these first two stories
33:24are a hard hook. That is, we are firmly
33:26grabbing attention here. I’m not giving
33:28away the core essence yet, but I’m
33:30strongly hooking attention with this
33:31intrigue, yes, with this provocation.
33:33Next, the third story. Here, strictly
33:35speaking, is the actualization. What is
33:36actualization? Well, I’m explaining,
33:38explaining the essence. And here I’m
33:39already saying that I’m starting an
33:41experiment, starting an empty blog and
33:43in 30 days I will grow it to 1,000
33:44followers and first earnings without my
33:46own face, using an AI girl avatar. We
33:48will check how many gifts I get from men
33:51, how many ads in the blog, and if I can
33:53land brand barters. This is also
33:55actualization. And most importantly, I
33:57want to end all excuses once and for all
33:59and prove that you can develop a blog
34:01from scratch today without a glamorous
34:02life, a famous face, or equipment.
34:05We start these stories from the second
34:07to the fifth or sixth. These are the
34:10actualization stories. So, in the
34:11beginning, there was a hard hook that
34:13catches attention, then four or five
34:15stories to explain what I touched upon.
34:17Next, the actual essence. The main
34:19content. I show, well, what I wanted to
34:21show. Here it is specifically a
34:22step-by-step format. I show step one. We
34:24create the appearance and the avatar. I
34:26show how I made a girl from my photo.
34:29How I made a girl from my daughter's
34:32photos. From photos of me plus Amalia.
34:34Then we chose together which character
34:36we are taking. People write that she is
34:38beautiful. Next I say: "Step two: we
34:39create an empty account." Step three: I
34:41go to shoot reels. Our character will
34:43live in a dorm, so I’m shooting them in
34:45a real dorm. It turned out atmospheric.
34:47Step four: avatar via Motion Control.
34:50Step five: I post the first one. And
34:52that was just the beginning. There is a
34:53whole month ahead. I will show the whole
34:55journey in four episodes of a reality
34:56show.
34:57I will show every step, what price we
34:58set for entry.
34:59Okay, since I love you guys, it will be
35:01free on YouTube very soon. The final
35:03conclusion is that it will be free on
35:05YouTube, watch my reality show soon. So
35:07what are the main parts in the structure
35:09of this script? There is a strong hook
35:12at the beginning, followed by
35:13actualization, where I explain the idea
35:15. Next is, effectively, the core message
35:17I’m conveying. And here specifically are
35:20the steps I’m taking. And finally, the
35:21conclusion. Here, the conclusion is
35:23specifically an announcement that this
35:25will be on YouTube. This is roughly the
35:27structure of all my other stories.
35:29There is a catchy beginning, an
35:31explanation leading to the core, then
35:33the essence itself, and then a takeaway
35:35or a call to action.
35:36There you go. If you want to create a
35:38geeky output, use this structure. But
35:41again, it’s not necessary to always do a
35:43geeky output.
35:45Okay, we’ve analyzed the four steps
35:47you’ll be climbing in your stories.
35:50The first step is simply starting to
35:52film lifestyle content, taking photos,
35:54and recording videos of your
35:55surroundings, posting them in the moment
35:57without any script.
35:58At the second level, the second step is
36:00adding context and meaning to these
36:02shots, explaining what you’re doing, why
36:04you’re doing it, and how you arrived at
36:06it.
36:07You’re no longer just posting a single
36:09photo, but adding context and meaning to
36:11it.
36:12At the third level, you add seriality;
36:14you aren’t just filming your
36:16surroundings in the moment and
36:18commenting on them, but planning topics
36:21for your blog, viewing your life as a
36:23series of storylines.
36:25You select some of them and periodically
36:27develop them. Your blog starts to
36:29feature a basic content plan.
36:32Some of these days you even start
36:33filming according to a script, where you
36:35specifically shoot certain footage to
36:37tell a story.
36:41And finally, the geeky outputs, where
36:43you take a single topic, write it out in
36:46a long note, create a script, then film
36:49footage for it, use different angles, AI
36:52photos, edits, and slides.
36:56Basically, however your creativity
36:58desires, develop that thought.
37:00So you end up with a long sequence of 15
37:02–20 stories developing one topic, which
37:04is really cool.
37:05And you can manage your stories across
37:07all four levels, depending on what you
37:09feel like doing on any given day. We
37:11also broke down the script structure,
37:13which consists of four main parts. Next
37:15is the hook, then the essence, and
37:17finally the summary. And finally, let’s
37:20look at the rules for cool stories—how
37:22to make them so people watch and they
37:24get high reach. The first rule of cool
37:26stories is visual clarity. Showing is
37:28always better than telling. If your
37:30stories are just a lot of talking head
37:32shots in a row, it’s boring, and people
37:34won't watch them. Instagram is a visual
37:36platform, and you have to show what you
37:38are talking about. If you go to a
37:41workout, film it. A shot of you working
37:43out and talking about it is fine. But a
37:46shot of you sitting at home talking
37:48about your workout without any footage
37:50from it is bad. In short, try to talk as
37:52little as possible and film and show as
37:54much as possible. It's better to combine
37:57them: show something first, then talk
37:59about it.
38:00But just talking, without showing
38:01anything, is not very good.
38:03You need maximum visual clarity in your
38:05stories. The second rule is variety.
38:07People get bored when all your stories
38:10look roughly the same. That is why every
38:13subsequent story must look visually
38:14different from the previous one. For
38:16example, let's look at this series of
38:18mine. The first frame is a photo of me
38:20with my daughter. Look at her emotions.
38:22I have emotions too, it’s a bright photo
38:24. Then a collage with my daughter where
38:26I'm biting her leg. Then a high-angle
38:28shot where I'm sitting and talking. Then
38:30a collage of our story in Samara. Then
38:33I'm sitting and talking again, but with
38:35inserts. It’s basically a video edit.
38:37Then a generated frame. Then I'm sitting
38:39and talking again, but with some
38:41different inserts here. Then a collage
38:43showing how our life in Samara changed.
38:45Then a screenshot of a note with
38:47calculations and numbers. Then a
38:49split-screen collage. Then a video of
38:51Yuna waving a wand. Basically, just look
38:53at it visually, without even reading.
38:54You can see that these are different
38:56shots.
38:57And I always have this dynamic where
38:59every new story looks visually different
39:01and is in a different format than the
39:03last one.
39:05There is a huge number of these formats
39:08: close-ups of your face, waist-up,
39:11knee-up, long shots, timelapses,
39:13collages, screen recordings, notes,
39:16product shots, close-ups of hands,
39:18reviews, two-or three-screen collages,
39:21selfies, or just regular photos.
39:25These are all different formats, and you
39:27just alternate them in your content so
39:29that your stories remain varied.
39:32That will be much cooler. Next, the
39:33third important rule, which for some
39:35reason many don't understand, is text
39:37coherence. It should read across all
39:40your stories like a single text. Let me
39:43explain what I mean. Most often, people
39:46don't listen to your stories with sound
39:49; they read them.
39:51And you need to make sure that when a
39:52person is scrolling through your stories
39:54and reading the text, it’s logical,
39:56clear, and the narrative flow isn't
39:58broken, even without sound.
40:00Watch this, I'm turning the sound off
40:01completely, going into my stories, and
40:03reading only the text to you. And notice
40:05how the text flows and doesn't break
40:07from one story to the next. Just watch.
40:09Yesterday, I had a huge failure. We
40:11organized a big camp by the lake for 3
40:13million rubles. Expectation: twister,
40:15games, songs by the campfire. BBQ,
40:17sunset, a presentation by me and Sasha
40:19Mitroshina. Reality: what I feared most
40:22actually happened. It rained all day.
40:25The weather today versus yesterday on
40:27the day of the camp. And this is me
40:29watching how the rain washes away our 3
40:31million rubles. And a month and a half
40:33of work. Yes, this is the third time
40:34already. My last birthday for 1.5
40:36million got washed out, my graduation
40:37for 4 million got washed out, and
40:39yesterday’s camp for 3 million got
40:40washed out too. I think the rain god has
40:42cursed me. The worst part is that we
40:44intentionally rescheduled the camp to
40:46avoid the rain. And for this date, the
40:48forecast absolutely promised sun and 28
40:50degrees.
40:51In the end, we just sat in a large
40:52covered tent, Sasha and I gave our talk
40:54, and then we spent an hour and a half
40:55taking photos with every participant and
40:57signing books. We also bought 500
40:59raincoats to save everyone from the rain
41:00and finished the evening with songs by
41:02the fire.
41:03So you see, it all reads as a single
41:05text that’s just broken into different
41:07pieces, into different stories.
41:09And that is exactly how you should
41:11format stories, exactly how you should
41:13write text so that it can be easily read
41:15. In essence, each story is just a new
41:18piece of the same text. And this is very
41:20important. If your stories aren't like
41:22this, people will just get confused,
41:23lose the thread, and won't understand
41:25what you’re talking about.
41:27Meaning, if you start with text, then
41:29skip a story and write nothing, just say
41:31something in voiceover, and then go back
41:33to text but differently, people simply
41:35won't get it.
41:37That’s why all stories need captions,
41:38ensuring that someone without sound can
41:40scroll through like this and understand
41:42everything. Everything important that
41:44you want to convey must be written out
41:45in text. The fourth rule is the
41:47formatting of the text.
41:49There should be as few letters and words
41:51as possible, and they should be
41:52organized into a proper hierarchy where
41:54key points are highlighted and non-key
41:56points are not.
41:58Let’s look at how I write text for
42:00stories. For example, today we'll figure
42:02out if it's possible to grow a blog from
42:03complete zero in 2026. It’s easy to read
42:05because one phrase is highlighted. Today
42:08we'll figure it out. Overall, there
42:09aren't that many words. Second story,
42:11short answer. Yes, it's possible. Again
42:13, not much text, easy to read. And many
42:15participants of the cashew this month
42:17are a prime example; again, it's easy to
42:19read because there isn't much text.
42:22Here are four steps to grow a blog from
42:23scratch and get clients. Again, it's
42:25easy to read because there isn't much
42:27text. First—strategy. Strategy is in big
42:29letters because it's the main point;
42:31it's the hierarchy. Meaning, the main
42:32thing we write in large or bold print,
42:34and then the essence underneath is
42:35smaller and in a different color. First
42:37, strategy: you need to fill out your
42:39blog passport by answering these 10
42:40questions. And it's easy to read too.
42:42Second: package your profile so that new
42:44people understand what you do and what
42:46they will get from the blog. And third,
42:48ideas. You need to find the first 100
42:50ideas for Reels in order to then pick
42:51the best ones. Fourth, you need to
42:53execute. Notice that there isn't that
42:55much text for each point, and it's
42:57organized by hierarchy—yes, there is
42:59something big, and something small. And
43:01because of that, it's easy to read.
43:02Here’s the plan: create a strategy,
43:04package your profile, find ideas, and
43:05shoot Reels. We will go through all
43:07these steps in Content Formula, which
43:08contains my entire scheme for growing a
43:10blog from scratch. The program is
43:12powerful, and participants show results
43:14in their very first month. Here are a
43:15participant's results. Look, on every
43:17one of my stories, there is very little
43:19text. It is well-formatted, which makes
43:22it easy to read. And here is a great
43:24test for how well you have formatted the
43:26text on your stories. A check of sorts.
43:28A person can read them by accident.
43:31Meaning, they don't even want to dive in
43:33or think. They just opened the story and
43:35see: "Today we’ll analyze if it’s
43:36possible to grow a blog from scratch."
43:37So, the short answer is yes, it is. Many
43:39participants are a prime example. Here
43:41are four steps. Strategy, then you can
43:43package it, find ideas, make Reels—
43:45that’s the plan, and all these steps are
43:47in the Content Formula.
43:49Meaning, even if a person is completely
43:52tired after a workday, comes home frying
43:54potatoes with one hand, scrolling
43:55through Reels with the other, watching a
43:58TV show at the same time, and doesn't
44:00want to read closely or figure things
44:01out, they will still read this text
44:03because there isn't much of it, it's
44:05well-highlighted, and it's clear.
44:08And when you know how to write text on
44:11stories so that it can be read by
44:13accident—and for that, you just need to
44:15use fewer words, that's all—then people
44:18read and watch your stories much better
44:20.
44:21And my approach is this: it's better to
44:23make many stories with little text on
44:26each, than a few stories overloaded with
44:28text.
44:29Just look at another one of my story
44:31sequences. Look here, just a few words
44:33on each story. Literally just a few
44:35words. And look how beautiful it is, how
44:38easy it is to read.
44:39And finally, the fifth rule of good
44:41stories is that your first story must be
44:44intriguing, because it’s the first story
44:46that determines whether people will
44:48watch the entire sequence you posted or
44:50not.
44:51If you’re running a lifestyle blog,
44:53again, this isn’t relevant—just post.
44:56At the first stage, your task is just to
44:58post something, lower the pressure,
45:00build a habit, and start showing up
45:02regularly.
45:03But at more advanced levels, reach
45:05becomes important to you. You want to
45:07hold maximum attention. And that’s why
45:09you need to make the first story catchy
45:11so that people watch the whole sequence
45:13afterward.
45:14Let’s just analyze some of my random
45:16stories and how I grab attention in the
45:19first ones.
45:20For example, "Yesterday, I had a huge
45:22failure." This is a text hook that grabs
45:24attention through intrigue. You want to
45:27see what actually happened, right? Yes,
45:29it really captured attention. Or how
45:31about this first story: "The other day,
45:33the tax office froze my business account
45:35." Then I tell the story of how they
45:37froze my account by mistake because I
45:39got a new passport and it hadn't updated
45:41in their system, and how I went to sort
45:43it out. But again, the first story is
45:46super mega clickbaity—132,000 views.
45:49Let’s look at something else. Paid for
45:52another birthday gift for Jun.
45:54Screenshots from Sberbank. Our strange
45:57faces. Intrigue. What kind of gift? You
45:59want to watch until the end. Or this one
46:01: "In 2 hours, I will achieve one of my
46:03biggest goals.""The path to it started
46:05in this line and took 7 years." You look
46:07at these first stories and wonder, what
46:09is the goal? That it took 7 years to
46:11achieve, and today this goal will be
46:13fulfilled here. So, what is it? Yes,
46:15getting a passport. I got my passport.
46:17Yes. So, that’s another catchy first
46:20story, or this catchy one for an expert
46:22announcement.
46:23"I analyzed what key thing I changed in
46:25my mindset to become a millionaire." And
46:27then, naturally, I explain the key
46:28change I made. "I'll show our gender
46:30reveal party." A first story like that
46:32is also catchy. You also want to see
46:33what that gender reveal party is like.
46:35Let’s go watch. Of course, it’s
46:36interesting. Or this engaging first
46:38story: "Imagine that you and I swapped
46:40lives." And the person just wakes up, as
46:43if they were in my body, right? With
46:44that blinking eyes effect as well. And
46:47it's as if a person woke up inside my
46:48body, right? Or there's one thing I hate
46:51in this life. Also an intrigue: what
46:54exactly do I hate? Such a montage, too.
46:56And the story here was that I hate going
46:57to the market with my wife. Or let's go
46:59with the final one. This is what 100
47:01million rubles looks like. Also quite
47:03engaging. Then I talk about the fact
47:06that we've already hit 100 million
47:08rubles. in sales. In short, make your
47:10first stories as bright and intriguing
47:12as possible so people want to watch all
47:14the ones that follow. So, five rules to
47:17make your stories great. Visuals. Show,
47:20don't tell. Nobody needs it. Five
47:22stories of a talking head. Second,
47:24variety. Shoot from different angles,
47:27frames, collages, from above, below, far
47:29, close, with another person, from the
47:31side, from a distance, objects.
47:33Basically, change the shots to keep your
47:35stories dynamic. Third. Connect the text
47:38. Make it so a person could watch all
47:40your stories without any sound at all
47:42and still understand what it's about.
47:44Fourth. Design your text well so someone
47:47can read it even by accident, without
47:49having to struggle to read your text.
47:53Write few words per story and format
47:55them so the main point stands out and
47:57the text is easy to read.
48:00And finally, the fifth rule. Make the
48:02first story intriguing and bright so
48:04that a person wants to watch all the
48:06rest of them. Implement these five
48:07simple rules, and many more people will
48:09watch your stories. And that's it. Now,
48:11the assignment.
48:13Determine which step you are on, and try
48:16to move to the next one over the next
48:18week.
48:19If your step is currently zero, and you
48:21don't do stories at all, your task now
48:24is to move to the first step and just
48:26start filming some lifestyle content
48:28every day. When you've done that for a
48:30week or two, move to the second step and
48:33start adding some meaning to it.
48:35Live like that for a couple more weeks,
48:37move to the third step, spend a month or
48:38two there, and then you can even try the
48:40fourth. Well, that's it. I hope you
48:42found this useful. I shared what works
48:44for me and what gives me 100,000 views
48:47on my stories almost every day. and
48:49millions, hundreds of millions of rubles
48:52in sales through stories. So I'm sharing
48:54this with you and hope it will be useful
48:56to some of you.
48:58And if you want this video to be more
49:00than just another useful masterclass
49:03that you watched and really plan to
49:05implement, I've created a 66-page guide
49:08for you with a summary of this lesson,
49:10specific breakdowns of my stories, and
49:13ideas on exactly what you should film
49:15for each step of the sequence.
49:18At the end, you'll find 100 ideas that
49:21you can film for your own stories. Also
49:23, a verification checklist. In short,
49:25everything you need to know about
49:26stories is in this one 66-page guide.
49:28You can get it via the link in my
49:31Telegram channel.
49:33It's free for you, and it will help you
49:34keep track of all the key information
49:36from today's masterclass.
49:38And this is my son, Hector. He had an
49:40accident. Hi. That's it for now. Thank
49:42you very much for watching, and see you
49:44in the next videos. Bye.

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