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Как вести блог в 2027: ВСЁ ИЗМЕНИЛОСЬ (10 шагов) — Transcript

by Мари Мар · 5,855 words · 865 segments · language en · Watch on YouTube

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0:00Well, hello there. Are you ready for
0:02this conversation? Let’s get started.
0:05If you are someone listening to me now
0:07who is planning to start a blog, or you
0:08have been growing your blog for quite
0:10some time but aren't quite getting the
0:12results you want, I want to say that a
0:14blog in 2027 is not the same as the
0:15blogs we used to see, because you may
0:17have already noticed that the tools that
0:19worked before have stopped working.
0:22But what should be new is not yet
0:24entirely clear. It is precisely because
0:26we are in this middle ground that it
0:28becomes unclear how to develop right now
0:30. And that, accordingly, is what I want
0:32to discuss. In this video, I will show
0:33you how to develop your blog in a new
0:34way, specifically in this unknown new
0:36territory, and how to move forward. I
0:37have my own theory on this and,
0:39accordingly, my own current results as
0:41well. Most importantly, I want to
0:42discuss with you why what is happening
0:44is happening and why we cannot figure
0:46out what we should be doing, because
0:48that is also an important point. It is
0:50also worth discussing why you should
0:51even believe me in principle. I believe
0:53that the numbers on my social networks
0:55will tell you much more than I could say
0:56myself. I manage four social networks
0:58simultaneously. Of note. I started, in
1:00principle, originally with TikTok. This
1:02is my main social network. But I simply
1:04took the knowledge I had from TikTok and
1:06transferred it to other platforms, and
1:08you see what you see.
1:10I was the same person who also once
1:11started from scratch, so I absolutely
1:13understand the emotions of people who
1:15burn out at some point, abandon their
1:16blogs, and don't understand why they
1:18aren't getting results.
1:19I have been through all of this,
1:21considering that I have different topics
1:22across different accounts. For example,
1:24I have two TikToks: one is
1:26influencer-focused where I work with
1:28brands, and in the other, I help guys
1:30develop their blogs.
1:32So, to say that I succeed simply because
1:34I tell others what to do to succeed is
1:37not true.
1:38I understand how to get views when you
1:40don’t say a word. I understand how to
1:42get views as a blogger. In short, the
1:44experience is there. Before we move on
1:46to these steps, I want us to make sure
1:48that we are on the same page. The things
1:50that I see, you also notice, because
1:52this is a fundamental principle for
1:54understanding the era of the new blog.
1:56And what will our blog look like in 2027
1:58? First of all, have you noticed that
1:59our content has become quite monotonous
2:00? You open your feed, and everything is
2:02just the same. I mean, we have trends
2:04that absolutely everyone is doing, and
2:06that is the majority of what we see. So
2:08there is no individuality, and you just
2:10see one person copying another. And,
2:12essentially, that is what shapes our
2:14recommendation feed. Second, have you
2:15noticed that the useful content we’ve
2:17grown accustomed to isn't really working
2:19anymore? I mean, those openers—five
2:21reasons why or five tips—are, you know,
2:23already somewhat ineffective. It's not
2:25very interesting to watch because
2:26there’s a feeling that, at the very
2:28least, every second person is talking
2:30about it, and at most, not everyone digs
2:32deep into actually understanding what a
2:33person needs.
2:35They just say something useful, but it's
2:36somehow uninteresting, and you just want
2:38to scroll past it. Third. Artificial
2:40intelligence, of course, has entered the
2:41game, and we feel a strong aversion to
2:43what is not genuine. If you've noticed
2:45for yourself that as soon as you see
2:46someone using AI, for instance, when
2:48they start writing AI-generated text, we
2:50immediately go into denial—we don't want
2:53to read it. We can tell when even a
2:54script is built by, you know, artificial
2:56intelligence, where it’s all so
2:57thought-out, okay, everything is
2:58basically perfect—we don't want to see
3:00that. I'm not even talking about those
3:02AI videos that, well, immediately put
3:04you off because it's not a real person.
3:07If you feel that too, that there is some
3:08kind of rejection, then you are with me
3:09. The next point worth noting is that
3:12people who never intended to start blogs
3:14are now doing so simply because we live
3:15in such times.
3:17Lawyers, accountants, doctors, and just
3:19people who never planned on it—they
3:20weren't taught in university that they
3:22needed to do this. Now it feels like a
3:25necessity. The sad part is, if a person
3:27is a good specialist but doesn't have a
3:29developed Instagram or TikTok, for
3:30example, they won't get as many clients
3:32as a potentially questionable specialist
3:34who does have an audience. We just live
3:36in such a world. That's how it works.
3:38And last but not least, people have
3:39started burning out much faster from the
3:41fact that they started creating content
3:43. Many have been running their blogs for
3:45years, some for months, but they are
3:46united by one thing: they put in the
3:48effort but don't see the results, while
3:50everyone else seems to get them quickly
3:51for some reason.
3:53You wanted to develop your blog from the
3:56heart, intuitively, the way you wanted
3:58to, but you see others using typical,
4:00soulless tools that seem to work faster
4:03, while your authentic blog, the one you
4:05truly wanted, just isn't growing.
4:08This is, of course, disappointing and
4:10creates a huge urge to give up on
4:11blogging entirely. And in general, if
4:13you look at the big picture, this is
4:15exactly what forces blogs to change. We
4:17have certain trends that we are going to
4:19see in the coming year.
4:21I think that the steps I'm about to
4:23mention will continue even further,
4:24because the further we go, and the
4:26faster more content is created, the more
4:28effective these points become. So, if
4:31you agree with most of the things I’m
4:33saying, it means we are on the same
4:35wavelength. And now we can get to what
4:37you should do with your blog so that it
4:39finally becomes successful, while still
4:41remaining yours. First of all, a
4:42successful blog is one that stops
4:43looking at its own content through the
4:45eyes of others. I perfectly understand
4:47your feelings when you decided to start
4:48a new blog for yourself. When I joined
4:50TikTok, I came there because I thought
4:52my friends weren't there, and
4:54consequently, I could develop without
4:56prying eyes. But when my friends started
4:58following me, they found me somehow, and
5:00my social circle started seeing me there
5:02, I noticed that I began to feel
5:04constrained in how I expressed myself. I
5:06started speaking in a way that was more
5:08comfortable for them than it was for me
5:10. And I certainly wasn't speaking in a
5:12way that would garner views. I wanted to
5:14say things in a way that would please
5:15everyone. So if we want to create a blog
5:17for the new era that truly grabs
5:19attention, this blog must be as much
5:21about us as possible.
5:23And when we try to please everyone,
5:25let's say, if we are the kind of person
5:27who likes to talk boldly and curse in
5:29our content, we worry that our parents
5:31will watch it and say it's bad; or if we
5:34start using cool editing tools or hooks
5:36, our friends might say, "Man, why are
5:38you taking this so seriously?"
5:41In general, when you start thinking
5:43about who might make adjustments to your
5:45videos or the posts you make, you need
5:47to stop yourself and quit looking
5:49through their lens, because that's how
5:51you lose your personality, and we
5:53specifically need to create a blog that
5:55has that personality. So, stop doing
5:57that. And in this step, I will
5:58definitely give you a practical part
6:00that will help you understand how deeply
6:01you are actually influenced by your
6:03environment. Just look at the videos you
6:05have, or look at what you’ve already
6:07created but haven't posted, and
6:09literally answer the question: in which
6:11moments was I trying to please others?
6:13For example, you chose a hook that, in
6:15reality, would be comfortable for
6:16everyone.
6:17It’s less bold, perhaps less provocative
6:19, or not quite "you," but it's proper,
6:21it's good.
6:22Here, perhaps you're thinking about what
6:24others will think, that it will be
6:26somehow awkward or uncomfortable. The
6:27same applies to your appearance, that
6:29you feel somewhat self-conscious. In
6:31short, look at this honestly from the
6:33outside: where were your own decisions,
6:35and where were the decisions where you
6:36were trying to please others? The second
6:38important step. Separate yourself from
6:40your numbers. By the way, I’ve already
6:41talked about a similar point in a video
6:43about finances, as I manage several
6:44social media accounts. Naturally, the
6:45financial side is important to me so
6:47that I can build my capital and not lose
6:49all my money while I’m earning from my
6:51blog. That’s why I started working on
6:53this and also decided to release a video
6:54about it. So, if you also have problems
6:56with finances, I share my advice there.
6:58But what’s the point? There, I also said
7:00that people very often associate
7:02themselves with their money. Like, if
7:04there’s not enough money, I’m not really
7:06that great. If there’s a lot of money,
7:08I’m cool. Believe me, with views,
7:09everything happens exactly the same way
7:10. The most interesting thing is that our
7:12solution isn't to stop looking at
7:13statistics. On the contrary, it’s to
7:15look at statistics in a way that doesn't
7:17affect us. That is, you should instead
7:19analyze what is happening with you,
7:20always be open to it, but never think
7:22that if views are low, then something is
7:24wrong with you. It is simply an
7:26indicator that your content needs to be
7:28refined for your audience so that they
7:30find it interesting. We will talk more
7:32about this in the following steps. Well
7:34, basically, the point is that when you
7:36start projecting the result in views
7:38that you see onto yourself, you are just
7:40hindering yourself and burning out.
7:42Because, of course, it is hard to see
7:44when the results are disappointing, but
7:46it is even harder if you think that,
7:48well, this is all yours, it is a part of
7:51you. If you have 300 views, every time
7:53you will think worse of yourself. And
7:55you will become disappointed in yourself
7:56. When you start to separate statistics
7:58from your personality and not connect
8:00them together, you will be able to
8:02calmly and normally analyze what you are
8:04achieving. Because without analyzing the
8:06results and statistics that you see in
8:08your blog, unfortunately, we cannot go
8:10anywhere. Avoid burnout at work if
8:12possible. The next step for our
8:14successful modern-era blog. You need to
8:16work not with algorithms, but with
8:17people's attention. And just carve this
8:20onto a piece of paper, just stick it on
8:22the wall, because this step is just
8:24about the most important one.
8:26Dozens of people come to me every day
8:28saying that their account is somehow not
8:30right, that the social network dislikes
8:31them, TikTok doesn't like me, Instagram
8:33doesn't like me, I'm being throttled.
8:35In reality, it is always very simple,
8:37but at the same time, it is not a very
8:39pleasant answer, I think, because the
8:40whole problem is in the content and the
8:42algorithm never had a problem with that
8:44. Naturally, there are technical aspects
8:46where your account might have some
8:48issues, but believe me, they are very
8:49obvious. If your views are being cut to
8:51zero, say a maximum of 100 views, indeed
8:53, that might be an indicator that there
8:55are some issues with the account, but
8:57that is a very small percentage. Even if
8:59you look at me, I run four social
9:00networks simultaneously. And believe me
9:02, if I wanted to start diving into all
9:03the algorithms, my head would simply
9:05explode. Therefore, even when I created
9:07my YouTube channel, I didn't know any
9:09rules. I didn't read anything anywhere
9:11about when to post, how to post, what
9:12intervals there are, and so on, what
9:14details there are. I didn't dive into
9:16any of that at all. I simply took all
9:18the knowledge I gained from TikTok and
9:20applied it here. And this is all
9:21knowledge based solely on whether I
9:23understand my audience. Nothing more,
9:25nothing less. I talk about this a lot on
9:27my Telegram channel. I even have a
9:29separate lesson where I talk about how I
9:30started and, in general, how I grew on
9:32social media. So you can take a look at
9:34that separately if you're interested in
9:35how I built these social media profiles
9:37throughout my journey. But the point is
9:39that there are three main things you can
9:41notice in your audience. First, a person
9:43follows you because, to some extent,
9:45they can see themselves in you, and from
9:47that, of course, they start to feel a
9:48sense of rapport.
9:50And the most interesting thing is that
9:52it can be little details, from how you
9:54talk to the opinions you hold.
9:56But what’s most interesting is that we
9:58tend to surround ourselves with similar
10:00people simply because we enjoy our own
10:02company.
10:04And when you show your traits, when you
10:06show your personality—even how you dress
10:08or your opinions—the goal of all this is
10:10for you to find, roughly speaking, your
10:12own people who understand you and share
10:14your views precisely because they think
10:16, "Oh, me too," or "Oh, that’s just like
10:18me," which creates that connection
10:20between you and your audience.
10:23Second, people follow you because they
10:24want to be like you. This is also quite
10:27logical. For example, you might follow
10:28someone who has specific results that
10:30you yourself would like to achieve.
10:33Let's say it's a beautiful body, a girl
10:35with a stunning appearance; why do we
10:37even follow beautiful people?
10:39Naturally, as inspiration for our own
10:41personal goals. We see a girl with a
10:43great figure and we follow her to see
10:46how she eats, what her day is like, to
10:49get some inspiration for ourselves on
10:51how we can improve our lives. And
10:54perhaps the first point isn't present
10:55here. We don't find any similarities
10:57between us. But the second point, that
10:59we can aspire to something, is exactly
11:01why you need to show it in your blog.
11:03And third—of course, you have to accept
11:05the fact that hooks, scripts, and all
11:07those things really do work.
11:10No matter how much you dislike the fact
11:12that there are certain trigger hooks or
11:13clickbait, they genuinely work.
11:16Even if the person watching your video
11:18post notices that the beginning was
11:19perhaps a bit more provocative.
11:22I’m not saying right now that these are
11:23the only methods that exist. I just want
11:24you to finally accept that this is how
11:27psychology works. Once you accept this
11:29for yourself and implement it into your
11:31content, you start capturing that
11:32attention. People are very simple when
11:34it comes to what they watch and what
11:36they pay attention to. So, just accept
11:37the fact that this is how it works, but
11:39choose the methods for grabbing
11:41attention that are comfortable for you.
11:43For some, it's provocation, while for
11:44others, it's an aesthetic image.
11:46Everyone has their own thing. Step four
11:48. Choose not the topic of your blog, but
11:50the person you are going to be telling
11:51it to. This is the main principle of
11:53blogging for the New Year. I often talk
11:55about the need to choose a niche for
11:57your blog. And many people don't
11:58understand what that means because they
12:00get confused by the terminology. We have
12:01blog topics, and we also have niches,
12:04categories, and formats. Too much talk,
12:06not enough action. So let's figure out
12:07what this actually means. When you
12:09create a blog on a certain topic—for
12:11example, beauty—your niche might be
12:13skincare products. Meaning you know more
12:16about that, or you look quite attractive
12:18, let's say your skin is very beautiful
12:19, right? So, there’s an immediate sense
12:22of trust in what you’re saying regarding
12:23such skincare products. And perhaps
12:25makeup is simply less interesting to you
12:27. That is your niche.
12:29But when people start choosing this
12:31niche, they don't always differ from
12:33those who just picked a topic, because
12:35they still keep talking as if just for
12:37themselves, about themselves. And in
12:39principle, there is no difference in
12:40that. That is why the blog doesn't take
12:41off.
12:42Just listen to an example and feel the
12:44difference between when a person has
12:46simply chosen a niche for a blog and
12:48when a person is speaking to a person.
12:51Let’s say I also have a beauty blog. And
12:52at the beginning of the video, I say: "
12:54Let's see what's in my evening cosmetic
12:56bag, what I use for my evening routine.
12:57" Or we change our hook slightly and say
12:59, "Let's see what's in my makeup bag,
13:01from someone who suffered from acne for
13:0310 years, and now this is what my skin
13:05looks like." That is a slight innovation
13:07. The essence of the video remains
13:08exactly the same.
13:10Basically, we show the same things, but
13:11we speak a little differently because we
13:13feel our audience and know exactly what
13:15they want to hear.
13:16Just remember this phrase: the principle
13:19of a successful blog is that it is built
13:21between you and your audience, not
13:23between you and the algorithm. This is
13:26exactly what I was trying to convey in
13:27the previous steps. I think you are
13:29getting closer and closer to
13:30understanding how to build a blog that
13:32people don't just watch, but subscribe
13:34to, and even monetize later, because you
13:36will be able to build trust with your
13:38audience. Advertising collaborations
13:40will come, and you will be able to sell
13:41your own goods, products, and so on. It
13:43is precisely based on these tips that
13:45all of this can be realized. Moving on.
13:47Step five. Show your process, not just
13:49the result.
13:50So many people get stuck before starting
13:52a blog or developing it in any way.
13:54When they think they aren't "enough,"
13:56they think they haven't reached a
13:57certain result, or they lack something,
13:59or they don't live in an ideal apartment
14:01, or don't have the conditions needed
14:03for a blog, or need to buy equipment,
14:05and so on. In short, there is always
14:07some "but." Why do we hold ourselves
14:09back? But most often, when a person is
14:11already growing their blog, they think
14:13they only need to show things when they
14:14have succeeded.
14:16But I want to tell you that the trend
14:18for the New Year is precisely to show
14:19the process of your growth and your
14:21changes.
14:22This is much more interesting than the
14:24result. And here is why. The thing is,
14:26an ideal result looks like it was
14:27generated by AI. Remember, at the
14:29beginning of the video, we talked about
14:30how there is so much artificial
14:31intelligence, which causes a slight
14:33aversion to perfection.
14:34So, the process shows all the
14:36imperfections, like when things don't go
14:38quite right, or your day might seem
14:40boring to you, but people share it with
14:42you because it feels like their own.
14:44Remember, yes, regarding the audience.
14:47Basically, the process has this great
14:49connection to the audience because they
14:51understand you, and because they might
14:53be going through the same thing. And
14:55those imperfections, they actually look
14:57quite advantageous. If you are just
14:59learning something, show how you are
15:00doing it. If you have started losing
15:02weight, show what tools you are using
15:04for it, and so on.
15:05Overall, it is much more interesting to
15:07watch a person in the process of a
15:09certain journey than just to see the
15:10result. Results are more important for
15:13expert-type content. The same goes for
15:15the foundation of content, when we talk
15:18about things that helped us improve our
15:20diet, skin, hair, and everything else.
15:23We are our own result, of course, and
15:25that is interesting to hear about. But I
15:27want to tell you that a result is
15:29sometimes just one piece of content. The
15:31process, however, equals dozens of
15:32videos you can create. And therein lies
15:35its value; it is much more interesting
15:36to watch. And more importantly, the
15:38person who subscribes to you will do so
15:40for the long haul, not just for one
15:41video. Step six. Learn to read your
15:43account statistics correctly. Many
15:45people who are just starting their blog
15:47, or even those who have been running
15:48them for months or years, for some
15:50reason focus on likes. Honestly, I do
15:51not know where this nature comes from.
15:53Perhaps it is the most obvious thing,
15:55but I often receive such messages. Why
15:57do I have 30 likes on a video with 300
15:59views, but only 15 likes on one with 500
16:02views? Why did that happen? I want to
16:04tell you that likes do not matter.
16:06Virtually every platform says this. The
16:09only one that probably still uses them
16:10is YouTube, which promotes videos with
16:12those thumbs up. So, if you like a video
16:14and it is useful to you, then by all
16:16means, leave a thumbs up. It really will
16:18help me out. But what should we focus on
16:20to avoid complicating our lives while
16:22still seeing that we are getting good
16:24results? It is just a few things. Saves
16:26, comments, and shares. These are the
16:29three things you will need. Everything
16:31else is just you wasting time trying to
16:33find that holy grail in the stats that
16:36you do not actually need. So, when you
16:38see that a person has interacted with
16:40your video in some other way, again,
16:42keeping the audience in mind, then you
16:44are doing everything right, because
16:46every time you post a video, you should
16:48understand what the actual goals behind
16:50it are. If you see that your videos are
16:53being actively saved, it means you've
16:54created something useful, and people
16:56have kept them to watch later.
16:58If someone reposts it, what are the odds
17:00it was sent to a friend saying, "Oh my
17:02god, that's us," or "Oh my god, that's
17:03so me"?
17:04You see? Yes, that effect of connecting
17:06with the audience. And, of course, the
17:08comments. If your videos gather a huge
17:10number of comments, it means you've
17:12managed to spark a desire in people to
17:14write something. This applies to both
17:16provocative things and, conversely,
17:17something positive. It means you
17:19resonated so deeply with a person
17:20through your opinion and the topic
17:22you're raising that they actually
17:23decided to leave a comment. And the
17:25longer it is, the more effective it is.
17:26Step seven. For a successful blog, we
17:28need more naturalness, especially if
17:30you're filming conversational videos. We
17:32have a few ways of talking on camera.
17:34One is where it's obvious we are
17:36prepared as if using a teleprompter. We
17:38read the text, we sit in some kind of
17:40stiff posture. Well, you know, that "
17:42premium content" type of look. People
17:43also really love filming that in studios
17:45. Very highly prepared. Or there's the
17:47option where a person sits as if they
17:49just sat down in front of the camera and
17:51simply starts telling you something. And
17:53the trend for new blogs, of course,
17:55shows that people prefer the second
17:57option more. And I think you understand
17:59why; artificial intelligence has also
18:00played a role. Let's look at an example
18:02of how I prepare for my videos. You can
18:04feel that my speech flows smoothly and
18:06it seems like I'm not reading my text,
18:08but you probably won't believe how well
18:11I prepared in advance. I have the topic
18:13of the video fully mapped out, the core
18:14message I want to convey to you. And I
18:16also have a word-for-word script for a
18:18half-hour video or however long it turns
18:20out, it doesn't matter, but it’s all
18:22written down—so I prepare very
18:23thoroughly. At the same time, when I sit
18:26down, I don't use any pre-prepared text
18:28because I want to maintain that note of
18:30naturalness and trust between us so it's
18:32easy to listen to. But, of course, I
18:34realize it would be brazen of me,
18:36someone who has been recording
18:38conversational videos for at least six
18:39or seven years, to say it’s all easy.
18:41Naturally, you will need practice to
18:43achieve that kind of naturalness. It
18:46doesn't come immediately. So, here are a
18:47few tips that have helped me as well.
18:49First, as I already mentioned, be sure
18:51to prepare in advance; you shouldn't
18:53just improvise, because it’s honestly
18:55hard to know how to start, where to
18:57finish, and especially which points to
18:59cover without forgetting anything.
19:01Therefore, preparation is absolutely
19:02necessary. Second. Make sure to practice
19:04without the camera. Just take the script
19:06you prepared and read through it, but
19:08please, don't read it word for word.
19:10Read it out loud to yourself first. Sit
19:13down, read it aloud like this, and then
19:15start talking as if you’re just having a
19:16conversation with yourself. Yes, I know
19:18it might feel a bit strange, but it’s
19:20great practice, as if you’re telling it
19:22to someone. And lastly, of course, when
19:24it comes time to actually film your
19:26videos, I want to say that there are no
19:28rules saying you must look directly into
19:30the camera or interact with it at all.
19:32You could just sit there, put on makeup
19:34, or, for example, drink your matcha
19:36like I am, and I could just sit here,
19:38you know, talking while looking
19:39elsewhere. That would be perfectly fine
19:41for me, too. So, you don’t have to do
19:43things that make you uncomfortable.
19:45Create an environment for filming that
19:47feels right for you. Everyone progresses
19:49at their own pace. So, if you aren't
19:51comfortable looking directly into the
19:53camera at this stage, just don't.
19:56If you aren't even comfortable filming
19:57yourself, there are video types where
19:59you can just use voice-over; just find
20:00an approach that makes it easiest for
20:02you to get started.
20:03Don’t try to become a professional in a
20:05single day. Everyone has their own path
20:07and their own timing. Next step. Forget
20:09about trends and learn to create content
20:11that people come to see over time. First
20:13of all, trends are things that are
20:14unstable. They change every single week
20:16and you have to keep up. Sometimes you
20:18make them too late and you’ve just
20:20wasted your time. For example, a few
20:22weeks pass, the trend starts to die out
20:24, so you missed the boat even though you
20:26created the content. And, of course,
20:27there’s the disappointment: "Why does
20:29everyone else have views and I don’t?"
20:30Sometimes it’s a matter of how fast you
20:32react. Second, of course, trends create
20:34a sort of faceless blog. We just end up
20:37looking like everyone else. And because
20:39of that, we don't gain subscribers. You
20:41might have noticed that if you had a
20:43trending video that hit, say, 100,000
20:44views, the number of subscribers you got
20:46was pretty negligible. But at the same
20:48time, if we record a good, high-quality
20:50video that gets 10,000 views, there will
20:52be far more subscribers. Why? Because,
20:55again, trends make our content less
20:58unique. There’s nothing wrong with using
21:00them, but at the same time, they don't
21:01produce the results you actually want.
21:03And the third point, which is actually
21:04quite important, is something you might
21:06not have thought about. It is almost
21:07impossible to monetize that kind of
21:08content. If you want to start working
21:10with brands, they most likely won't come
21:11to you because if everything is based on
21:13trends, there's no room for them to fit
21:15in. They understand that the trend has
21:17already passed, so there won't be as
21:19many good views, and relying solely on
21:21trends is difficult and unstable.
21:24If you are looking for clients or
21:26selling some products, trends can often
21:28make you look a bit like a joke.
21:30They don't present you as someone people
21:32can trust.
21:33Well, basically, a trend is for a wider
21:35audience, not for gathering your actual
21:37clients and your target audience. And
21:40that is the global problem. Therefore, I
21:42believe our personal trend for '27 and
21:44all subsequent years should be the
21:46ability to make trendy content that is
21:48timeless—creating your own trend. The
21:50trick is that you need to create serial
21:52content that people will want to come
21:53back for. Beginners have a problem where
21:56they treat every video as if they're
21:57starting from scratch. You create
21:59something, you have an idea, and the
22:01next day you need to come up with a new
22:03idea, and another, and another. It’s
22:04just a constant process of brainstorming
22:06. Successful content, the kind that
22:08gains views and subscribers, is the kind
22:10that has that repeatability of what
22:12worked before and turns the blog into a
22:15series. Let’s just look at my account as
22:17an example of how I applied this, so you
22:19understand the point. I took one thing
22:22and showcased it.
22:23And since my niche is chic style, which
22:26is a more classic look, I decided to
22:28just take one item and showcase it
22:30within my category.
22:33It immediately gathered views, and I
22:34decided that, naturally, I couldn't just
22:36let that go. You also need to remember
22:37for yourself: if something works, you
22:39should do it again and again. I did it
22:41with another object, a second, a third,
22:43a fourth. I turned it all into a series
22:45, and people subscribed to me because
22:47they knew there would be more videos
22:49like this where I’d show cool things
22:51from the same category. And just like
22:53that, I created my own trend.
22:55And the interesting part is, if I do the
22:57same thing tomorrow, it will work too,
22:59because this trend isn't time-sensitive
23:01.
23:02The main advantage of this kind of
23:04content—which a trend cannot guarantee—
23:05is that people will come back, they will
23:07subscribe, and they will remember you.
23:09A trend simply cannot guarantee that.
23:11Our ninth step in blog development based
23:13on new trends is to build your own
23:15community.
23:16I think this is one of the main trends,
23:18and of course, there are reasons for it
23:20, because people want to gather in their
23:21own little groups.
23:23Essentially, it’s a form of
23:24diversification that I always recommend
23:26to everyone. This is incredibly
23:27important. So, if I run a TikTok where I
23:30can get huge reach, I recommend creating
23:33a Telegram channel or any other
23:35community. Choose a platform that you
23:37are comfortable with, where you can
23:38gather your people. Just imagine you
23:40have huge reach passing through you. But
23:43in reality, the people who will stay
23:45connected in your community are much
23:47fewer. And to keep them, you definitely
23:50need to weave it into your viral content
23:52and steer them toward somewhere else.
23:55First of all, it’s about diversifying
23:56your income. If you have ads on your
23:59main platform, like TikTok or Instagram
24:01, you can do the same thing. This is
24:03another opportunity in Telegram to make
24:05your blog the foundation of your
24:06monetization.
24:08Sooner or later, all blogs reach a point
24:10where, besides ad partnerships, they
24:12start to leverage themselves and their
24:13personal brand.
24:15And, of course, having this, you know,
24:17good community of people nearby is a big
24:20bonus. You work all day like this,
24:22there’s no sun, and it only appears when
24:24you sit down to record a video.
24:25Unfortunately, we had to get rid of the
24:27sun. I hope the picture quality won't
24:28suffer because of it. The final step of
24:31our plan, which is just the cherry on
24:33top. This is truly the most important
24:35thing you must root out from all these
24:38tips: do not try to implement everything
24:40in a single attempt.
24:42You have to realize that because so many
24:45people are trying to grab the audience's
24:47attention, the simpler your approach to
24:49content is, the easier it will be to
24:52engage with it.
24:53So, remember one excellent rule for
24:55yourself. We have one video and one idea
24:57that we want to convey. It will be much
25:00more comfortable for the person watching
25:02you to dive deep into your video, rather
25:04than if you try to prove every
25:06interesting side of your blog in one go
25:08. Especially if you run some kind of
25:10lifestyle blog, you know, the kind that
25:13covers various related topics. If you
25:15try to shove all of that into one, it is
25:17very difficult to watch, and that is why
25:18people drop off. Although, on one hand,
25:20you are trying to make it interesting,
25:22right? In reality, less is more. Your
25:24blog should be built from these small,
25:26recurring meetings with your audience.
25:28In which you constantly provide little
25:31bits of your opinion, your vision, some
25:33aesthetic, or whatever, depending on how
25:35you run your blog. But you don't need to
25:38try to prove you are valuable in just
25:40one video. Just notice this interesting
25:42paradox: we have started returning to a
25:44time when a blog needed to have a soul.
25:46Because back then, only people who were
25:48bold enough to start showing up like
25:50that would start blogs.
25:52Nobody understood yet that a blog could
25:54have monetization or results, and we
25:56would just roll our eyes at the people
25:58who were starting them.
26:00Now, of course, there is a feeling that
26:03every second person is supposedly
26:05starting a blog, but in reality, we just
26:07live in a time when it is becoming a
26:09necessity at some point, like we
26:11mentioned regarding doctors, lawyers,
26:13and so on. Meaning it has become an
26:15integral part of our lives. There is no
26:17escaping it. But we are returning to
26:19that cycle where you no longer look at
26:21it all technically, like how to get
26:23results. You want to create that very
26:25blog that truly gathers attention simply
26:26because it is good, simply because it is
26:28interesting, because it has personality
26:30. That is exactly the kind of blog we
26:32will be waiting for in '27. In closing,
26:33I’d like to say this: as someone who has
26:35been working on their own blog for quite
26:37a long time, I can tell you that I don't
26:39know what algorithm rules we should
26:40expect, I don't know what technical
26:42changes are coming—I don't know any of
26:44that.
26:44But I do know for sure that if you
26:46follow steps that are focused on you,
26:48focused on your audience, and generally
26:50on people's attention, you can be the
26:52kind of blog that remains timeless,
26:54beyond trends, and beyond any changes.
26:57In this way, you will definitely succeed
26:59.
26:59If you like videos like this, subscribe
27:01to my YouTube channel and be sure to
27:03leave a comment about which of these
27:05points seemed most important to you
27:06specifically, and what it revealed to
27:08you.
27:09I love reading things like that because
27:11it helps me understand that I'm doing
27:12the right things. See you soon.

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