胖东来卖“假货”?王局亲自认怂了!|王局拍案20261112 — Transcript
Full transcript
- 0:01Everyone, last Saturday, October 7th, we
- 0:03aired an episode of "Jumian"
- 0:05interviewing a Mr. Zhang who went from
- 0:07China to Japan to expose counterfeit
- 0:09goods. He mentioned that Pang Dong Lai
- 0:11has an exceptionally good reputation in
- 0:13China right now, and is basically
- 0:14considered a god. However, he sold a
- 0:17Japanese-made shampoo that felt like a
- 0:19counterfeit, like it was faking being a
- 0:21foreign product.
- 0:23After this episode aired, Pang Dong Lai
- 0:25responded very quickly, releasing a
- 0:27stern statement on October 8th.
- 0:30They stated that some false information
- 0:32had been circulating online since
- 0:34January of this year.
- 0:36Later, they organized an investigation
- 0:38team to go to Japan to verify the
- 0:39production site, shipping documents, and
- 0:42production workshops, finding no issues
- 0:44at all.
- 0:46Consequently, Pang Dong Lai announced
- 0:47that they would initiate lawsuits
- 0:49against those spreading this false
- 0:51information.
- 0:52It is said they are seeking 5 million
- 0:54RMB in damages; when I saw this news, I
- 0:56couldn't help but shudder.
- 0:59I don't know if they are suing Mr. Zhang
- 1:01, or us, or if they are suing us all
- 1:02together.
- 1:05Just think, Chen Guangcheng sued us
- 1:07earlier for 330 million, a case that is
- 1:10still ongoing, and now another lawsuit
- 1:12for over a hundred million yen.
- 1:15It’s like it never rains but it pours.
- 1:19I told my colleagues a couple of days
- 1:21ago that working in news carries such
- 1:23high risks.
- 1:26You don't earn much doing this; if just
- 1:28one episode goes wrong, you could end up
- 1:30bankrupt.
- 1:31If Chen Guang wins and I have to pay 330
- 1:33million, I could never afford it; I
- 1:35haven't even earned 330 million in all
- 1:37these years.
- 1:38If Pang Dong Lai sues us for over a
- 1:40hundred million yen, I can't afford that
- 1:42either.
- 1:43And it's not over yet.
- 1:47That Guangdong Pingcheng Trading Co.,
- 1:49Ltd. also issued a statement on November
- 1:518th, claiming that "malicious accounts"
- 1:53banned domestically but operating
- 1:55overseas posted videos alleging they
- 1:57faked origins and so on.
- 2:00So, who do you think they are talking
- 2:02about? It's definitely me. Didn't I get
- 2:04censored and banned in China back then?
- 2:05And then I started "Wang Ju Pai An"
- 2:07overseas? They are calling us an "
- 2:09overseas malicious account." Slandering
- 2:11them, smearing them, and defaming them.
- 2:14They also said they would firmly use
- 2:16legal means to protect their rights;
- 2:17they have already taken Mr. Zhang to the
- 2:20Internet Court, reportedly seeking 5
- 2:22million RMB in damages.
- 2:24Will they sue me next? I really don't
- 2:26know either.
- 2:27I've been on edge, honestly haven't
- 2:29slept well these past two days, and just
- 2:31as I was feeling terrified, I received a
- 2:33lawyer's letter.
- 2:37This lawyer's letter demands that I take
- 2:39down this episode within a week,
- 2:41otherwise I might face severe legal
- 2:43punishment; just imagine how I've been
- 2:45living these past two days.
- 2:51Since they want me to take it down, or
- 2:53even sue me—from domestic and foreign,
- 2:55both China and Japan—I have to get to
- 2:57the bottom of this.
- 3:00So, over these past two days, I've
- 3:02carefully re-examined this whole
- 3:04situation.
- 3:07I’m making this episode a special
- 3:09clarification; first of all, personally
- 3:11, I think Pang Dong Lai didn’t say
- 3:13anything wrong.
- 3:16What Pang Dong Lai stated was that this
- 3:18Kabeno is indeed produced in Japan.
- 3:20The Heisei Trading Company also stated
- 3:22that the production site of Kabeno is
- 3:24indeed in Japan.
- 3:26I think what they said is legally very
- 3:28precise.
- 3:32As for Mr. Zhang’s words when I
- 3:33interviewed him, as an interviewer, I
- 3:35didn't entirely agree with him, because
- 3:37interviewing someone doesn't mean I
- 3:39support their stance.
- 3:42Mr. Zhang, after his own investigation,
- 3:45said that the brand "Kabeno" was
- 3:46seemingly registered as a trademark by
- 3:49Heisei Trading Company domestically in
- 3:512016.
- 3:53Then in 2017, Kabeno started selling
- 3:55domestically; in 2019, Heisei Trading
- 3:58Company applied for the Kabeno trademark
- 4:01in Japan, and it was registered in 2020
- 4:03.
- 4:06Then in 2021, Heisei Trading Company
- 4:08transferred the Kabeno trademark
- 4:10registered in Japan to a Japanese
- 4:12enterprise.
- 4:14And so, didn't it become a purely
- 4:16Japanese brand?
- 4:19Then this Japanese enterprise authorized
- 4:21Heisei Trading Company to operate
- 4:22domestically; the whole process feels
- 4:24like it's being handled by Chinese
- 4:26people.
- 4:28But the entire process is completely
- 4:30legal. So the key question is, where is
- 4:32their shampoo actually produced?
- 4:35It really is produced in Japan; they
- 4:37found an OEM manufacturer in Osaka,
- 4:39which is quite impressive—supposedly
- 4:41manufacturing for dozens or even
- 4:43hundreds of brands, with very strong
- 4:45production capabilities.
- 4:48So they are the ones manufacturing for
- 4:50Kabeno; weren't they supposed to go and
- 4:52investigate that?
- 4:53Back then, someone mentioned it was
- 4:55filled by hand or something, but
- 4:56regardless.
- 4:59This process fully proves that
- 5:00Kaminomoto is produced in Japan.
- 5:04You have to admit that, regardless, this
- 5:06is a Japanese-made shampoo.
- 5:09Some say this Japanese shampoo is made
- 5:11exclusively for Chinese consumers, and
- 5:13we shouldn't care about that.
- 5:16But is there anything illegal about
- 5:18products specifically supplied to China
- 5:20?
- 5:21There's nothing illegal. Pang Dong Lai
- 5:23said there’s no issue. The customs
- 5:24declarations, clearance documents, and
- 5:26certificates of origin are all from
- 5:28Japan. What’s the problem here? After
- 5:30this news fermented over the past couple
- 5:32of days, some netizens started
- 5:33investigating it on their own. They
- 5:35claimed their investigation found that
- 5:37Kaminomoto is also produced in Vietnam.
- 5:39These are the import and export records
- 5:41of Kaminomoto with Vietnam Customs,
- 5:43showing empty bottles and caps being
- 5:45shipped from China to Vietnam.
- 5:48>> After production in Vietnam, it's
- 5:50shipped to Japan, then passes through
- 5:51Japan before being exported to China.
- 5:54I also found some information from
- 5:56Vietnam Customs.
- 5:57>> The declared export price for a 350ml
- 6:00bottle of shampoo is between $ 1.40 and
- 6:03$ 1.50.
- 6:04>> I think these netizens are problematic,
- 6:06too.
- 6:07Even if it is produced in Vietnam, it's
- 6:09not against the rules, right?
- 6:11It goes to Japan, makes a round trip,
- 6:13and is then exported to China.
- 6:16Isn't that still Japanese production?
- 6:18You have to realize that the Japanese
- 6:20contract manufacturer already had
- 6:22factories in Vietnam.
- 6:23They’ve had offices in Vietnam since
- 6:261996, that’s what I found. So what does
- 6:28that mean?
- 6:30It means their production capacity might
- 6:31not have kept up because the company
- 6:33received too many orders, so they
- 6:35produced it in Vietnam.
- 6:37After it's produced in Vietnam and
- 6:39shipped to Japan, doesn't it become
- 6:40Japanese?
- 6:42I don't see any logical issues with this
- 6:44; you can't prove they faked the origin
- 6:46.
- 6:47Although Japan does have legal
- 6:48regulations. Defining what "Made in
- 6:50Japan" means? It mandates that the main
- 6:53production of an item must be completed
- 6:55in Japan.
- 6:58If you produce it primarily in Vietnam
- 6:59and then just ship it to Japan before
- 7:01exporting to China, that doesn't count
- 7:03as Japanese production.
- 7:07But that is a Japanese legal standard
- 7:09for "Made in Japan."
- 7:11Is that how Chinese law defines it?
- 7:13It doesn't seem so. So when you import
- 7:16it from Japan to China. It actually
- 7:18counts as Japanese-made, so there’s no
- 7:20issue under the law. I think these
- 7:21netizens are just being overly critical
- 7:23, right? I-I think regarding this issue
- 7:25, many people really need to raise their
- 7:27level of awareness. Pang Dong Lai has
- 7:29already stated: if you smear them, they
- 7:31will sue you for 5 million in damages,
- 7:33so think carefully! Anyway, I’m quite
- 7:35scared. You might not be, but I am. What
- 7:38if I were sued?
- 7:39Wouldn't I have to shut down the
- 7:40business?
- 7:42So, personally, I think Pang Dong Lai's
- 7:44statement is very rigorous. It’s legally
- 7:47very, very strict.
- 7:49But despite that, I think there is a
- 7:51particularly interesting detail in this
- 7:53event that I’d like to share.
- 7:56When Mr. Zhang went to Japan to crack
- 7:58down on counterfeits, didn't he go with
- 8:00the Pang Dong Lai team to inspect the
- 8:02OEM factory in Osaka?
- 8:04Before the inspection, he came to Japan
- 8:06first.
- 8:07He found a Japanese TV station.
- 8:11Then, he brought some empty bottles of
- 8:13Kono and Dyson, and told the station, "
- 8:14Look at this shampoo that’s selling like
- 8:17crazy."
- 8:20In China, it claims to prevent hair loss
- 8:22and even regrow hair, saying that after
- 8:24using it, you can grow over ten thousand
- 8:27hairs.
- 8:29The Japanese TV reporter was very
- 8:31surprised when they saw it. They said
- 8:33this "Made in Japan" shampoo had never
- 8:35been seen in Japan, yet it sells so well
- 8:37in China, and it’s even more expensive
- 8:39than the original. So, they became
- 8:41particularly interested in this topic.
- 8:46To conduct the interview, they had five
- 8:48bottles of each brand couriered from
- 8:50China to Japan.
- 8:54Because they wanted to examine them—
- 8:56since Mr. Zhang had only given them
- 8:58empty bottles—five bottles of Dyson and
- 9:00five of Kono.
- 9:03They planned to study these genuine
- 9:05products and then accompany Mr. Zhang to
- 9:07film at the Osaka factory, but
- 9:09unexpectedly, these bottles of shampoo
- 9:11ran into trouble at Japanese customs.
- 9:14Even though they were "Made in Japan,"
- 9:16and they really were made in Japan.
- 9:19Japanese customs stated that they were
- 9:20considered imports, regardless of being
- 9:22made in Japan.
- 9:24Japan has many strict regulations
- 9:26regarding shampoo.
- 9:28So, Japanese customs asked for
- 9:29additional documentation, questioning
- 9:31why they were being brought into Japan
- 9:33and if they were meant for import.
- 9:37Since the recipient was a company, the
- 9:39TV station explained that once the
- 9:40shampoo arrived in Japan, it would only
- 9:42be used for research.
- 9:46We are neither selling them nor giving
- 9:48them away; it is strictly for our own
- 9:49research.
- 9:51Later, Japanese customs or the relevant
- 9:53authorities approved the entry of those
- 9:55five bottles of Dyson.
- 9:58They told them, "Remember, these five
- 10:00bottles are for your research use only.
- 10:02"
- 10:03You can neither give them away as gifts
- 10:05nor sell them, otherwise it’s illegal.
- 10:07And as for the other five, those Kabeno
- 10:10bottles, Japanese customs simply
- 10:11returned them. So SF Express had no
- 10:13choice; they arrived at Japanese customs
- 10:16, went for a spin, and were shipped back
- 10:18to China. I find this information
- 10:20particularly interesting. Why is that?
- 10:22You look at companies like Pang Dong Lai
- 10:24or these platforms; they all claim these
- 10:26shampoos are made in Japan.
- 10:30We also acknowledge they are made in
- 10:31Japan—they are indeed made in Japan, as
- 10:34they have provided certificates of
- 10:35origin, but...It’s just that these
- 10:37Japan-made shampoos cannot enter Japan
- 10:39for sale.
- 10:42This is a bit hard to understand, right
- 10:44?
- 10:45They’re made in Japan, yet they can't be
- 10:47imported into Japan, can't be sold in
- 10:49Japan, and giving them away in Japan is
- 10:51even illegal. What exactly is going on
- 10:53here?
- 10:54Let’s put this question aside for a
- 10:55moment.
- 10:57Let me explain something here, as some
- 10:59have asked: What do you mean they can't
- 11:01be sold in Japan?
- 11:03Isn't Kabeno actually sold on Amazon?
- 11:05Well, I looked it up, and believe it or
- 11:08not, it’s true. This Kabeno shampoo was
- 11:10indeed not sold in Japan in the past.
- 11:12Didn't Jiemian News conduct an
- 11:14investigation in Japan over the last
- 11:16couple of days?
- 11:18They asked Japan’s largest drugstore
- 11:20chain, Matsumoto Kiyoshi, which has over
- 11:233,000 locations across the country,
- 11:25whether they sell Kabeno or Desine.
- 11:28Matsumoto Kiyoshi replied that they had
- 11:30never heard of these brands, let alone
- 11:32sold them.
- 11:34Doesn’t that prove these two shampoos
- 11:36weren't being sold in Japan?
- 11:39However, many people pointed out: Kabeno
- 11:42is actually available on Amazon Japan.
- 11:45When was it listed? September 25th of
- 11:48this year.
- 11:49So I checked, and sure enough, Kabeno
- 11:52shampoo was listed on Amazon Japan on
- 11:54September 25th.
- 11:56It really is "made in Japan, sold in
- 11:58Japan."
- 12:00Then, I did a little research.
- 12:03I noticed that from the September 25th
- 12:05launch until now, look...It’s been over
- 12:07a month, about a month and a half now.
- 12:11It seems not a single bottle has been
- 12:13sold.
- 12:14It’s priced quite high, at over 1,900
- 12:17yen per bottle, which puts it in the
- 12:19premium category in Japan.
- 12:21It’s even more expensive than Shiseido.
- 12:23So, not a single bottle has been sold.
- 12:25And there isn't a single review for it
- 12:27either.
- 12:28This brings up a comparison: since it
- 12:30was listed on Amazon...This product
- 12:32hasn't sold a single bottle in over a
- 12:34month. Why is that? And this is supposed
- 12:37to be a product made in Japan.
- 12:39I looked into who is selling this "
- 12:41Cafino" shampoo, and it says there's a
- 12:43company address in Osaka.
- 12:46It turns out to be a shop. I checked the
- 12:49drugstore on Google Maps; it's in a
- 12:50small alley in Osaka.
- 12:52You know what they say: it's not the
- 12:54height of the mountain that matters, but
- 12:56the spirit.
- 12:57Don't let the small alley or the humble
- 12:59, unassuming door fool you.
- 13:02As you can see, the metal door is shut.
- 13:08This is the drugstore that sells the
- 13:10shampoo that Pang Dong Lai claims is a
- 13:12famous, wildly popular, Japanese-made
- 13:14brand.
- 13:18I took a look at this drugstore's
- 13:19reviews on Google.
- 13:21It’s been around for quite a while.
- 13:23Probably about ten years or so.
- 13:25Yet, the shop only has a total of six or
- 13:27seven reviews.
- 13:29Of those six or seven, about four or
- 13:31five are negative.
- 13:33They mention things like orders being
- 13:35canceled without reason, poor product
- 13:37quality, or issues with the goods,
- 13:38essentially all along those lines.
- 13:41Now, think about it—Cafino in China is
- 13:43marketed as a top-tier Japanese brand.
- 13:47And look at the price Cafino is selling
- 13:49for now.
- 13:50It’s over 100 yuan a bottle.
- 13:52It’s priced higher than Shiseido, and
- 13:54Head&Shoulders isn't even in the same
- 13:56league. Those are 30 or 40 yuan a bottle
- 13:58, while this one sells for over 100—
- 14:00four or five times the price. It’s
- 14:03definitely positioned as a high-end
- 14:04product among high-end Japanese goods,
- 14:06right?
- 14:08Yet, it’s sold in this kind of shop, and
- 14:10they haven't even sold one bottle in
- 14:12over a month.
- 14:14At this point, I think everyone can
- 14:15pretty much understand what’s going on.
- 14:18Remember back in January, someone
- 14:20questioned Cafino?
- 14:22Even though it’s made in Japan, it
- 14:24wasn’t actually being sold in Japan,
- 14:26right?
- 14:27So, it went live on Amazon Japan in
- 14:29September, because there were a lot of
- 14:31procedures to go through.
- 14:33Even if you manufacture in Japan, you
- 14:35have to go through a whole new process
- 14:37to sell domestically.
- 14:39So, after half a year of effort, they
- 14:41finally cleared the procedures and
- 14:43started selling on Amazon Japan.
- 14:45It was purely for show, to say, "Look,
- 14:47we’re selling on Amazon Japan! Who says
- 14:50we aren't sold in Japan? See, here it is
- 14:53!"
- 14:54But take note of this detail: the Cafino
- 14:56sold on Amazon Japan......is different
- 14:58from the Cafino sold in China.
- 15:03The Kabinno sold in China claims it can
- 15:05prevent hair loss.
- 15:06It even claims that after a certain
- 15:08amount of time, you can grow over 10,000
- 15:10hairs, right?
- 15:12Kabinno and its representatives all
- 15:14promote it this way, but on Amazon Japan
- 15:16, Kabinno doesn't dare to make such
- 15:18claims.
- 15:19It doesn't say it can grow hair.
- 15:22Why is that?
- 15:24I want to talk about a very important
- 15:25regulatory difference between China and
- 15:27Japan here.
- 15:30In Japan, if a shampoo wants to claim it
- 15:32can grow or prevent hair loss.
- 15:36You must apply for it in Japan.
- 15:38It’s called a "Quasi-drug."
- 15:41What is a quasi-drug?
- 15:43It means the product itself has certain
- 15:45therapeutic effects, perhaps similar to
- 15:47health supplements in China, and it
- 15:48requires a special certification that
- 15:50you must apply for from the Japanese
- 15:52government.
- 15:54Even the production of such items
- 15:56requires a special license.
- 16:00It is obvious that the Kabinno sold in
- 16:02Japan does not have this qualification
- 16:04at all, which is strange, because the
- 16:06Kabinno sold in China claims it can grow
- 16:08hair every single day, right?
- 16:11So, what is really going on?
- 16:14I have studied this carefully over the
- 16:15past two days, and I have figured out
- 16:17the likely process.
- 16:21The Kabinno brand and this Heisei
- 16:23Trading company probably found an OEM
- 16:25manufacturer in Japan; we don't know if
- 16:27that manufacturer is qualified to
- 16:29produce these quasi-drugs.
- 16:34However, they may have applied to the
- 16:35Japanese government by saying the
- 16:37Kabinno they produce won't be sold in
- 16:39Japan—not a single bottle—and is
- 16:41specifically for supply to the Chinese
- 16:43market.
- 16:45Under these circumstances, the Japanese
- 16:47government's review standards for this
- 16:49shampoo changed; if you're giving it to
- 16:51the Chinese, if you're harming the
- 16:52Chinese, they don't care.
- 16:57They no longer require them to meet the
- 16:59quasi-drug standard, so after the
- 17:01Kabinno shampoo is produced, it is all
- 17:03shipped to China.
- 17:08After entering China, the Heisei Trading
- 17:10company then applied for a record filing
- 17:12for "special cosmetics" on the NMPA
- 17:14website.
- 17:15Everyone, please pay attention. In the
- 17:17remarks section of this special cosmetic
- 17:19record filing, there is a point.
- 17:23It states that they do not verify the
- 17:25therapeutic claims made by the cosmetic
- 17:27itself, meaning they do not endorse
- 17:29those so-called effects, but it can be
- 17:31sold legally in China.
- 17:35So, in this entire process, every step
- 17:37is technically legal.
- 17:39And the enterprise in Japan producing
- 17:41this Kabinno shampoo is also operating
- 17:43legally.
- 17:45Since it's not sold in Japan, there's no
- 17:48need to apply for the "quasi-drug"
- 17:49classification process.
- 17:53After entering China, it was registered
- 17:55as a "special-use cosmetic," but the
- 17:57footnote explicitly states that they do
- 17:59not endorse or verify these therapeutic
- 18:01claims.
- 18:03The entire process is completely legal.
- 18:06But have you noticed something?
- 18:10After this legal process, Capenov
- 18:12entered China and began claiming, "Oh,
- 18:14it can treat hair loss," and that by
- 18:16using this shampoo, it seems hair can
- 18:18actually grow back.
- 18:21Over ten thousand.
- 18:24>> Standing beside me is the driving force
- 18:26behind Capenov, Mr. Nishi.
- 18:29"Welcome.
- 18:31We conduct human clinical trials before
- 18:34our products are launched."
- 18:39"Especially to adapt them for the
- 18:40Chinese market, we conduct human usage
- 18:42tests right here in China."
- 18:45"This is the trial for the shampoo..."
- 18:53...and the two reports for the essence.
- 18:54Let's first talk about Capenov’s shampoo
- 18:56. Among 60 test subjects, the average
- 18:58hair loss before use was about 30
- 19:00strands. By the fourth week, and
- 19:02especially by the eighth week, hair loss
- 19:03dropped to about 12 strands. This means
- 19:05during this eight-week period, hair loss
- 19:07decreased by 58.26%. Good heavens,
- 19:09Capenov, you are incredible! Next, let’s
- 19:11look at Capenov’s anti-hair loss essence
- 19:14. I have this report in my hand, which
- 19:16also practices the principle of "
- 19:17testing before launch." The report I
- 19:19have today, I believe, is highly
- 19:21valuable. We can see that before use,
- 19:24our subject had 75,916 hairs, and after
- 19:26four weeks—remember, the key is four
- 19:29weeks—the hair count reached 82,911.
- 19:31That means in just four short weeks, the
- 19:34number of hairs increased by 6,995. So,
- 19:37do you see the whole process now?
- 19:42From a legal perspective, every single
- 19:44link seems lawful and compliant, but
- 19:45when you put it all together, it turns
- 19:47into a scam.
- 19:53Clearly, this Capenov cannot be sold in
- 19:55Japan, because if they claimed it could
- 19:57grow hair in Japan, they would be
- 19:58labeled as scammers and wouldn't be able
- 20:00to stay in business.
- 20:05They would likely face a lawsuit, but in
- 20:07China, they claim it’s a product
- 20:09designed by Japanese skin and hair
- 20:11growth experts, and that it can actually
- 20:13grow hair.
- 20:16This is Capenov. A process specifically
- 20:19targeting Chinese consumers. Everyone
- 20:21remembers a couple of years ago, when
- 20:23hairy crabs were being sold domestically
- 20:25? Everyone claimed that their crabs were
- 20:27from Yangcheng Lake. No matter where you
- 20:29bought them, they were all "from the
- 20:30lake."
- 20:32Actually, I think their logic holds some
- 20:34weight; it doesn't matter if it's from
- 20:36Taihu Lake, Wuhu Lake, some other lake,
- 20:38Weishan Lake, or Kanas Lake.
- 20:44They produce the crabs, transport them
- 20:46to Yangcheng Lake, let them take a "
- 20:47bath" for two or three hours, and then
- 20:49cast a net to pull them out of the lake
- 20:51.
- 20:54See there. Those crabs were indeed
- 20:56pulled right out of Yangcheng Lake. Can
- 20:58you say these aren't Yangcheng Lake
- 21:00crabs?
- 21:01If you follow that standard, then every
- 21:03crab in China is from Yangcheng Lake.
- 21:07So, what is the benefit of this process
- 21:09?
- 21:10The obvious benefit is that you can
- 21:11command a high premium.
- 21:13Someone checked the brand "Kaminomoto"
- 21:16back in 2017 when it first started
- 21:18selling in China. A bottle only sold for
- 21:20a dozen yuan or so. But now, after
- 21:23several years of marketing by Pang Dong
- 21:25Lai, using your brand's endorsement? A
- 21:27bottle now sells for over 100 yuan.
- 21:30The price has increased nearly tenfold;
- 21:32just think about how high the profit
- 21:33margins are in between.
- 21:37So here, I want to ask Pang Dong Lai, if
- 21:39you say Kaminomoto is made in Japan,
- 21:42there might truly be no issue.
- 21:46You could use this to sue Mr. Zhang, or
- 21:48sue me; you might even win.
- 21:52But think about it, does this way of
- 21:54suing really do right by the consumers
- 21:56who trust you?
- 21:59What about your conscience?
- 22:02When consumers see you promoting
- 22:04Kaminomoto, if they really believed it
- 22:06was made in Japan, would they spend over
- 22:08100 yuan to buy a bottle?
- 22:12I believe in their hearts they must
- 22:14think that a shampoo like Kaminomoto is
- 22:16widely recognized by Japanese consumers
- 22:18and is a very high-end brand, which is
- 22:20why they are willing to pay such a high
- 22:22premium.
- 22:26If you told the consumers while selling
- 22:28it, "Although this Kaminomoto is made in
- 22:30Japan, it is not permitted for sale in
- 22:31Japan."
- 22:33"And no stores in Japan have ever sold
- 22:35it."
- 22:36Do you think the consumers would still
- 22:38buy it?
- 22:39But when you were selling it, did you
- 22:41tell the consumers these true facts?
- 22:45If you didn't, aren't you deceiving the
- 22:47consumers?
- 22:48Pang Dong Lai has certainly been very
- 22:50popular in the country these past few
- 22:52years. We’ve even featured them on our
- 22:54show and praised them, but.
- 22:57Nowadays, when a problem arises with the
- 22:59product you sell, your first reaction
- 23:01isn't to carefully verify if consumers
- 23:03were deceived; instead, you immediately
- 23:05send out a 5-million-yuan lawsuit to
- 23:07intimidate the whistleblowers and those
- 23:09who speak out.
- 23:12In this process, I don't see the
- 23:14responsibility of a responsible
- 23:16enterprise.
- 23:18Doesn't this sound similar to the
- 23:20incident between Xibei and Luo Yonghao
- 23:22back then? Luo Yonghao said that
- 23:23everything at Xibei is pre-prepared food
- 23:25, and Xibei came out and said, "Who says
- 23:27we are pre-prepared food?""According to
- 23:29national standards, none of ours are
- 23:30pre-prepared; there isn't a single one.
- 23:32Whoever dares to call our food '
- 23:34pre-prepared,' we will sue them." They
- 23:36opened up their kitchen for us to see,
- 23:38but when everyone saw that their
- 23:39broccoli was two years old—older than
- 23:41the age of their own children—is the
- 23:43public's understanding of pre-prepared
- 23:45food the same as your legal standard?
- 23:47It's not, is it? As a result, everyone
- 23:50can see how Xibei is doing now.
- 23:52When you lose the hearts of the people,
- 23:54even if you are technically in the right
- 23:56according to the rules, your reputation
- 23:58will eventually collapse.
- 24:01I’d like to add another piece of
- 24:02information here: the operating method
- 24:04of these "fake foreign" brands is a very
- 24:06common phenomenon domestically. That is
- 24:08to say, you first create a trademark in
- 24:10China and establish the product. Then,
- 24:12you go to that country to register a
- 24:14trademark. After registration, you
- 24:16transfer it to a local company, and that
- 24:18local company then authorizes a domestic
- 24:20company to produce it.
- 24:22So, after making a full circle, it can
- 24:24be turned into a foreign brand.
- 24:27The Paper conducted an investigation in
- 24:292020, stating that there are specialized
- 24:31consulting firms in China that say for
- 24:33just 200,000 RMB, they can package your
- 24:36brand into a...foreign product within
- 24:38three to four months.
- 24:40This is common in daily chemical
- 24:42categories, such as many toothpastes,
- 24:44shampoos, and even food products like
- 24:46milk. It's everywhere—these "fake
- 24:48foreign" brands. But "fake foreign" is
- 24:51still "foreign," right? That's what Pang
- 24:53Dong Lai would say, isn't it?
- 24:55If you just stick to the legal
- 24:57provisions, no problem, it is foreign.
- 25:01But do consumers agree, and haven't they
- 25:03earned a high premium in the process?
- 25:06And just today, I found out something
- 25:08else.
- 25:09Pang Dong Lai actually sells more than
- 25:11one similar "fake foreign" brand. I've
- 25:14seen some netizens exposing this over
- 25:16the last couple of days. They say Pang
- 25:18Dong Lai once sold a set of cookware
- 25:20called "Deide," claiming it was a German
- 25:22product.
- 25:23Someone did a check, and this Deide
- 25:25cookware is actually manufactured in
- 25:27Huizhou, China.
- 25:29And it turns out that this Huizhou
- 25:31company originally registered the brand
- 25:33in Hong Kong.
- 25:34Then, they claimed it had German
- 25:36heritage.
- 25:38But some people looked it up and said
- 25:39this Deide cookware couldn't be found on
- 25:41the German trademark registry.
- 25:44And you couldn't find these Deide
- 25:45products on Amazon Germany either.
- 25:48Yet these Deide products were being sold
- 25:50at Pang Dong Lai. It seems this stuff is
- 25:52also specifically produced exclusively
- 25:54for China. They say someone has coined a
- 25:56term; it used to be "Made in China," but
- 25:58now there’s a term called "Made for
- 26:00China." Meaning it’s special goods
- 26:02produced specifically for China,
- 26:04supplied exclusively to China.
- 26:06So whether it's Kabenuo or Deide, they
- 26:08both belong to these products specially
- 26:10supplied to China.
- 26:12The reason these products can be
- 26:14promoted on a large scale in China, is
- 26:15actually because of the endorsement from
- 26:17companies like Pang Dong Lai; just think
- 26:19, without the backing of a company like
- 26:21Pang Dong Lai, if they wanted to rise
- 26:23from nothing, this...
- 26:25>> Hey,
- 26:26>> Phone, who's calling?
- 26:29>> Ah,
- 26:32Law-
- 26:34-yer.
- 26:42>> Hello, hello, which law firm are you
- 26:44from, and what do you want with me?
- 26:51Oh.
- 26:57Ah.
- 27:05I have something to attend to here, I'll
- 27:07first...
- 27:19Ensure customer health and safety in use
- 27:22.
- 27:24If it’s about consuming happiness, just
- 27:26remove those things that don't taste
- 27:28good.
- 27:33If it doesn't work well,
- 27:41if it’s not up to standard, you might as
- 27:43well just throw it away.
- 27:46Never let it just pass by; if you let it
- 27:49pass, you are consuming your own life.
- 27:55Actually, when you sell an item that
- 27:57isn't up to par, you are selling your
- 28:00own fortune, and also selling your
- 28:01company's...
- 28:08None. Regardless of the industry, keep
- 28:11kindness in your heart, ensure good
- 28:13quality, and treat your customers well.
- 28:15Right?
- 28:20After they buy it, if you lack the
- 28:21relevant expertise, you need to help the
- 28:23customer understand the product and
- 28:25realize what value your product will
- 28:27bring to their life.
- 28:34This must also be honest; you cannot
- 28:36have this, I mean, unreasonably high
- 28:38profit margins.
- 28:45That is absolutely not allowed, so at
- 28:47the very least, ensure that what the
- 28:49customer buys is consumption.
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