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Как сделать продающую лид-форму, которая будет приносить заявки. Лидформа ВК 2026 VK Реклама — Transcript

by Александр Бурилов - Таргетированная реклама · 2,508 words · 363 segments · language en · Watch on YouTube

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0:00To set up our first advertising
0:02campaign for our lead forms, we first
0:04need to create the lead forms, and then
0:06configure the ads for them directly. So
0:09, we go to the "Lead forms and surveys"
0:11section. It is located right here. I
0:13already have two lead forms created
0:15here, but I will create a lead form
0:17from scratch that we will set up the ad
0:19for right now. Therefore, I click "
0:21Create lead form," this blue button
0:23right here. And a window like this
0:25opens up. Let's take a look at what we
0:26have here. Let's start with the fact
0:29that on the left side of this window,
0:32all the settings we can adjust are
0:34displayed. Our settings will consist of
0:37four stages. The first is design, then
0:39come the questions, followed by the
0:41result. And the fourth is settings. And
0:43on the right, we have the preview
0:45itself. And at each of these stages, we
0:48will see a preview of that stage. Now
0:50let's see what we have here in the
0:52preview. There is a light theme, a dark
0:54theme, as well as mobile and desktop
0:56versions. We will focus on the light
0:59mobile version because it is the most
1:02popular, but we can also check how it
1:04looks in other formats just in case.
1:07Alright. And let's get started with the
1:10configuration. First, we name the lead
1:12form. Since the first two were already
1:14created, I will click—or rather, name
1:17it "Lead Form 3." Next is the item for
1:19creating a landing page. A landing page
1:21. Let's click here and go into "Edit."
1:24And here you can create various blocks.
1:29Images, add them like this—for
1:31example, some images, enter "kitchens,"
1:33add another block. Here is a text block
1:37. You can also add a block, for example
1:41, with a video, and upload a video here
1:43, and so on. So, our mini-landing page
1:46in this case is an opportunity to post
1:48quite a lot of information. Basically,
1:51it's like making a website, but it's
1:53the website that comes before the lead
1:55form itself. In this case, I just
1:57showed that you can fill in this
1:59information. And when a person clicks
2:02on our ad they see, they will go to
2:04this mini-landing page, scroll down,
2:07and click the "Leave a request" button.
2:11And after that, the lead form will open
2:14up directly. In our case, a
2:17mini-landing page is not needed, but I
2:19just showed that it is possible to fill
2:21it with photos, text, and videos, and
2:22fill it in quite well. So, if your
2:26niche or your field requires, well,
2:27quite a lot of explanation regarding
2:29what you specifically want to give or
2:31provide to a person, or to address
2:32their objections, you can create a
2:34mini-landing page like this before they
2:36actually move on to the lead form. And
2:38now let's move on to the lead form
2:40itself. I will close this, close it,
2:42and turn off the mini-landing page. Or
2:45rather, the landing page, as it is
2:46called in this case. And here we have
2:47the first screen of the form. I usually
2:50recommend putting more text here or a
2:53lead magnet. A lead magnet. It stands
2:56out because it will have a bonus image
2:59like this, which will provide a bonus
3:02or a discount, let's say, a 500%
3:05discount, or a bonus of, I don't know,
3:0810,000 rubles. Like this. But again,
3:12it's better to say discount here,
3:14because that's how rubles and
3:15percentages are added. It looks more
3:17visually appealing. But I always put
3:20more text. Why? Because when we use a
3:23lead magnet, we have one problem. Yes,
3:26we have this bonus and discount, but
3:28the company name is limited to 30
3:30characters. So, right here, let me
3:33paste it in. And we also have a
3:35headline. Custom kitchens in Saint
3:37Petersburg with a 20%discount. Yes, we
3:40can remove "with a discount" like this.
3:43Actually, no, even then it won't be
3:45clear. Therefore, in this case, it will
3:48look like this. And that's it. We
3:50cannot fill in any more information.
3:53And yes, we can expand on our offer
3:55here on the landing page, justify it,
3:57or talk about it, but in doing so, we
3:59are lengthening the user's path.
4:02Meaning the person has to click on the
4:04ad, then go to this landing page, then
4:06click a button, then end up here. And
4:08only here do they leave their contact
4:10details. So it becomes significantly
4:11longer. That's why I don't recommend
4:12getting too carried away with these
4:14landing pages. Use them only if you
4:15don't have enough space for information
4:17here. And to include as much
4:19information as possible here, I
4:20recommend using more text. I usually
4:23use this exact format. Why? Because you
4:25can simply take and insert a text like
4:27this here. You can separate it with
4:29spaces. This way, when a person lands
4:31here, they can study various pieces of
4:33information. In 350 characters, you can
4:36include quite a lot of information.
4:38Like, we have been crafting reliable
4:40custom kitchens in SPb for 15 years. We
4:41have already provided a lot of
4:42information in just this one line. In
4:44February 2025, there is a 20%discount
4:46on kitchen manufacturing. Already
4:48interesting. Half of February is
4:50already over, at the current moment, so
4:52it will be interesting to the person.
4:54And then they read on that they make
4:56kitchens to any size and preference at
4:58prices below market. Compare and see
5:00for yourself. So, there is already some
5:01kind of call to action. And next comes
5:03a clear call to action. Click send to
5:05see our work. In this case, the name
5:08and phone number will be pulled
5:09automatically, but we will talk about
5:11that a bit later. That will be at the
5:14questions stage. Right now, we have
5:16filled in this information. We also
5:17need to place a logo. This red asterisk
5:20indicates that this item must be
5:22completed. Let's do it. Click on upload
5:25logo. And everything here will depend
5:27on whether you have worked with this ad
5:28account before or not. If not, then you
5:30upload your photos and videos to the
5:32Media Library here. I already have the
5:34logo uploaded, so I select it. That's
5:36it, I've selected the logo. It can also
5:38be cropped here if necessary. The logo
5:40should be, I think, 256 pixels minimum.
5:44Or just any square. Alright, we've done
5:47everything here. And since we will be
5:49asking for a number for WhatsApp, we
5:50will primarily refer to WhatsApp's
5:52color, so let it be green. There is
5:54also an option here to use the
5:56eyedropper to choose a style if you
5:57suddenly want to. And also to choose a
6:00cover from the media library. It can be
6:02uploaded or selected from the media
6:04library. For example, let me take this
6:07kitchen here. Let me highlight it
6:09something like this. Again, this is not
6:11strictly fundamental. You can make a
6:14cover with some interesting offer so
6:15that information is placed right here.
6:18It will also look fine in dark mode. It
6:21also looks good on desktop. Well, we've
6:23taken a look at everything here. Okay,
6:24the first window looks quite
6:25interesting. Let's move on. Next, we
6:28have the questions. And in the
6:30questions, we have two items. The first
6:33is contact information, so to speak—
6:35these are mandatory questions where we
6:37can add those same items that will be
6:39pulled from the user's profile. So, for
6:42example, I can also add a link to a
6:44social network here. And this way, I
6:46will pull the person's name, phone
6:48number, and social network link. And
6:50most importantly, I recommend always
6:52including these three. Why? Because it
6:55speeds things up. The person won't have
6:57any questions if they somehow leave
7:00their social media link. Well, yes,
7:02there is a nuance with the numbers, but
7:03this is a lead form. Numbers are
7:05implied here. And even if the person
7:08sends us the wrong number, we will
7:09still be able to reach them via social
7:11media. Therefore, it is essential, even
7:13if you don't consider it important, to
7:15still select the social media link,
7:17because just in case, you can later
7:19reach this person and message them
7:20directly. Okay, we understand this part
7:23. And there is also an option to add an
7:24additional question. For example, it
7:26could be a question like: "Enter your
7:28phone number so we can send everything
7:29to WhatsApp." And here we can choose a
7:32free-form answer. Why do we do this? We
7:34do this so that the person manually
7:36enters their phone number here.
7:37Alternatively, we can ask the question:
7:40is the phone number entered correctly?
7:43So, here is the name. Next is the phone
7:46number, which is automatically pulled
7:48here from the social network. And there
7:49is also a link to their social media
7:51profile. But at the end, we also ask if
7:53the phone number is entered correctly.
7:55And we offer a choice between one of
7:56the answers. We set up "yes" and we set
7:58up "no." Now I'm writing "correct." Why
8:00so? I recommend doing this. Because if
8:03we only leave this window, everything
8:05will be pulled automatically and the
8:07person might accidentally click send.
8:09But if we add an element like this,
8:12they will specifically click the "yes"
8:14or "no" button. Now I'm writing "
8:16correct." We can draw their attention
8:17to the fact that they are leaving their
8:19phone number. If necessary, they can
8:21also edit it. And then the submission
8:23of the application will be more
8:25intentional. And in this way, the leads
8:27will be of higher quality. Okay. Let's
8:29move on. Next, we have the results
8:31section. What does "result" mean? The
8:33person has submitted the lead form,
8:35after which this page opens up for them
8:38. "Thank you for your answers, the
8:39application has been sent." And here
8:41you can enter information up to 160
8:43characters. And also, for example, add
8:46a phone number. We can add a promo code
8:48, we can add a website, for instance, a
8:51link to our community if there is no
8:53website, or even a direct link to our
8:55WhatsApp. This is necessary so that
8:57after the person has submitted the lead
9:00form, they can already find their way
9:02to you, or call you directly and get in
9:04touch. In other words, we are adding
9:06additional touchpoints with them. Or
9:09you can leave nothing here at all. The
9:12only thing that is very important to
9:14write is: "We will message you on
9:16WhatsApp soon." Here is why we should
9:21do this. So that the person understands
9:23what will happen, because we mentioned
9:25WhatsApp earlier, saying that we would
9:27contact you there and send everything.
9:30Just in case, it's worth reinforcing
9:32this so they definitely expect it.
9:34Because if you start calling them, for
9:35instance, they might get scared and not
9:37understand why you're calling them at
9:38all. You mentioned WhatsApp. Therefore,
9:40what we write here in the lead form is
9:42what we carry out. If the person isn't
9:44responding on WhatsApp, then, of course
9:45, you need to call. If the person
9:47doesn't answer the call there, then you
9:49need to write to them directly on their
9:51personal page. But that is already a
9:54matter of sales. These are questions
9:56for the sales department, rather. As
9:58marketers, we establish the maximum
10:01number of touchpoints here and do it as
10:03organically as possible, so there are
10:06no discrepancies later between the
10:08client and the sales department. Or, if
10:12you are an entrepreneur, so there are
10:14no discrepancies or negativity, just a
10:17purely positive experience. Moving on.
10:19Next, we have settings. Click continue.
10:22And what do we have here? Here we
10:23configure several elements. The first
10:26is consent to the processing of
10:27personal data. Here you enter various
10:30legal information directly related to
10:32this ad, to this lead form. And there
10:35are also notifications. Notify about
10:37new leads via email. You can enter your
10:39email address here, separated by a
10:40comma, where the leads will be sent
10:42directly. If you have created a
10:45personal page, there will also be an
10:47option here to send leads to your
10:49personal page. And there is also a
10:52checkbox here for mandatory questions.
10:54What does that do? Let's click it, yes.
10:57And when we go back to the questions
10:59stage, this question about whether the
11:01phone number is entered correctly
11:02becomes mandatory. So, this will be
11:05mandatory, and it is pulled in
11:07automatically, but it is mandatory in
11:09any case. But this question can be
11:11optional, and a person could skip it.
11:13Or we make it, as you can see, it says
11:16optional in brackets, but now, because
11:18we checked this box, it will also be
11:20mandatory. That means they won't be
11:22able to submit the lead if they don't
11:24answer that question. Something like
11:26that. Click save. That's it, we now
11:28have our Lead Form 3. And most
11:30importantly, what can we do with it now
11:32? We can click edit. And even if your
11:35ad has already been approved and we are
11:37driving traffic to this lead form, we
11:39can still go into this lead form and
11:40change the text, for example. By the
11:42way, I haven't mentioned that you can
11:44add emojis to the lead form. So there
11:46are no problems with moderation, right?
11:48So, while you can't add emojis to the
11:50ad people see in their feed, you can do
11:52it here. This way, you can break up the
11:55text with more colorful elements so
11:56it's better, more convenient, and more
11:58comfortable for a person to read. Good.
12:01And later, you can change anything you
12:03want there, like the result and so on.
12:06This is in case you want to make
12:08adjustments, because once you create an
12:10ad campaign for a lead form, you won't
12:11be able to change it there anymore.
12:14Meaning, the lead form you configured
12:16is the one the ads will run on. And
12:18furthermore, we have the option here to
12:20click on the three dots and duplicate
12:22it. That is, 3. Why is this needed? For
12:25example, we have already built a lead
12:27form now, but we are wondering, for
12:29instance, what the effectiveness would
12:32be if we added a 10%discount here,
12:33right? That is, instead of promising a
12:3620%discount, we'll promise 10%. This
12:39way, we can create lead form 4 and see
12:41if there is any difference at all. Yes,
12:43that's just an example for now. As a
12:45rule, we change the images there, maybe
12:47change the text, meaning we can also
12:49ask our neural network to change the
12:51text to something more comfortable, and
12:53then compare the two texts. But in any
12:56case, we now have lead form 3 and lead
12:58form 4 here, which are generally the
13:00same, but with different aspects. In
13:02our case, only the discount differs for
13:04the sake of the example. Good, we've
13:05understood this part. And now let's
13:07move on directly and try to set up our
13:09advertising campaign.

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This page contains the full transcript of Как сделать продающую лид-форму, которая будет приносить заявки. Лидформа ВК 2026 VK Реклама by Александр Бурилов - Таргетированная реклама, generated from the public captions YouTube serves with the video. The transcript has 2,508 words across 363 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

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