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Как ЛЮБОМУ ЧЕЛОВЕКУ вырасти в деньгах в 2026 — Transcript

by Александра Митрошина · 16,110 words · 2,548 segments · language en · Watch on YouTube

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0:00You can gain an audience in any way you
0:02like. The key is how the money will
0:03follow. When I see money, I don't
0:05understand why we don't take it.
0:06>> Am I worthy, or am I just a piece of
0:08trash?
0:08>> I am a perfectionist. Which is nonsense
0:10. That's it.
0:11>> When I got out of house arrest, it was
0:12like starting from scratch.
0:14>> If you want more money, you need to
0:15become a bit duller.
0:16>> Alright, let's roll up our sleeves.
0:18>> So many people are bad at selling. If I
0:20tell you something,
0:21>> it will never stop being scary for you.
0:23But when should I live? That probably
0:25requires working extremely hard. Money
0:27only comes in tandem with responsibility
0:29. Not being in an adult position, not
0:31having your own money, even some small
0:33amount, is simply dangerous in life. And
0:35for a woman, it is dangerous first and
0:36foremost.
0:37>> If we have 300-500 now and want a
0:39million, two or three, we will need to
0:41change a lot internally as well.
0:44>> Well,
0:46>> this is the Sasha Mitroshina and Mother
0:47of Bloggery podcast.
0:49Here we talk about the main things in
0:51the world of social media: how to grow,
0:53build a business, and enjoy life.
0:59Hello everyone.
1:00My name is Sasha Mitroshina, and this is
1:02my podcast, where for many years we have
1:05been discussing blogging, personal brand
1:07promotion, earnings, business, and
1:08social media.
1:11In short, everything related to earning
1:13money on social media, we discuss and
1:14analyze in detail in this podcast.
1:17We recently had a really cool podcast on
1:20financial literacy. We recently had a
1:22really cool podcast about promoting a
1:24blog from scratch.
1:26And we break down these topics and
1:28circle around the subject of earnings.
1:32And today I suggest we analyze a
1:33specific topic in even more detail: "
1:35How to increase your income?"
1:37Because we have figured out how to
1:39increase followers. We have figured out
1:41how to manage money wisely.
1:44Actually, we've figured out a lot of
1:45things, but specifically the topic of
1:47how to increase your income.
1:49So I'm sitting here, my income is X, and
1:50I want, for example, 2X, or 10X, or
1:52however much more. We haven't had this
1:54topic. And that's why today we are
1:56recording this podcast. I hope it will
1:58be useful and interesting to you.
2:00And I have invited a guest today who is
2:02better suited than anyone else to speak
2:04on this wonderful topic.
2:06Sitting with us in the studio today is
2:08Albina Fakel. Albina, hi.
2:09>> Hi.
2:10>> Thank you so much for coming. Let me
2:12introduce you a bit and tell them about
2:13you. Albina and I have known each other
2:14for a long time. She is an entrepreneur
2:16, a serial entrepreneur, she has been
2:18running various businesses for a long
2:20time and generally works with
2:22investments. She has been working for
2:23herself for a long, long time. But that
2:25is probably not the main thing here.
2:26Although, of course, having your own
2:28experience of reaching a high income is
2:29still important in any case to be able
2:31to say anything. But in Albina, I see,
2:33first and foremost, a huge talent for
2:35seeing, how should I put it, another
2:37person's hidden money.
2:38>> Seeing money in everything,
2:40>> right? Seeing money in everything. I
2:41mean, Albina is that person who looks at
2:44something or someone and says, "Do this
2:47," or "Look here," or "Here is an idea.
2:49" That is, Albina is very, very good at
2:52noticing and knowing how almost anyone
2:55can increase their income. That is,
2:58where their hidden money is, where the
3:00money is that they perhaps don't see,
3:02where some easy money is, or where
3:03strategic money is. And so, today we
3:05will be talking specifically with Albina
3:07about exactly what I announced we would
3:09be discussing. Albina was a speaker at
3:11our income-generating challenge. Albina
3:12constantly runs a blog and also
3:14constantly hosts live streams on this
3:15topic. And she often says that, despite
3:18various difficult conditions, some tough
3:20moments, or difficult periods, there are
3:22nonetheless always people who continue
3:24to grow their income.
3:26And, well, today I will be questioning
3:28you so that everyone who is currently
3:29watching or listening to this podcast
3:31understands exactly how to increase
3:33their income. That is the main goal of
3:35our podcast, where we will go over the
3:38primary reasons why people fail to
3:40achieve this. The podcast will be
3:41divided into roughly two parts. We
3:43agreed to talk about external reasons
3:45why a person might not be earning as
3:47much, and about internal reasons, more
3:49psychological ones, because Albina is
3:51studying to be a business psychologist,
3:53and in general, I think she has a very
3:55strong talent for this.
3:57So, I hope this will be useful and
4:00interesting.
4:05Well, let’s probably get started.
4:08>> You said something very good about the
4:10fact that we currently have certain
4:12external circumstances, and many people
4:14get hung up on the topic of some kind of
4:16downturn, crisis, and so on.
4:18But if you look at the market, a large
4:21number of experts and bloggers continue
4:23to grow and continue to earn money. And
4:25the question arises: what am I doing
4:27wrong? Well, maybe I’m not trying hard
4:29enough or something else. And in reality
4:31, if you look at a large number of
4:33experts, these are very smart, capable,
4:35and talented people who have already
4:37figured out a lot of things.
4:38They have a very strong product and
4:40already have an audience to varying
4:42degrees, yes, in terms of size, but
4:43nonetheless, there is already something
4:45to work with. Then what is wrong? Why is
4:47there no growth? Why do we either stop
4:49at that very same level? I mean, how do
4:52we scale? Many people have a feeling as
4:54if we are in some kind of glass jar, you
4:56know. Like we hit some kind of ceiling
4:58and we can’t grow past it. We either
5:01slide back or we just get stuck in the
5:03same place. And there are both internal
5:05and external reasons for this. You
5:07touched upon the topic of business
5:09psychology. That didn't really help me
5:11at the time, because I faced a situation
5:14where I realized that 2-3 million was
5:16the maximum.
5:18Maybe I would jump to 7 to 10 million a
5:20month—for my blog reach of 300 people
5:22that seems adequate, but on the other
5:25hand, it wasn't clear to me how to grow
5:27further and how to build it
5:29systematically, meaning what I was
5:31missing.
5:32And if I did jump to such a figure, I
5:34would then roll back significantly, I
5:37felt bad, and I was afraid to go further
5:39. I mean, I already felt that I probably
5:41wouldn't be able to handle it. With such
5:43amounts, I’d likely burn out, and it
5:45would be very hard to keep moving. And a
5:48kind of, you don't even realize it, you
5:50seem to keep working, but something
5:52prevents you from moving forward at all
5:54, right?
5:56And many at this moment go to a
5:57psychologist, for example, to restore
5:59their state, to be more gentle, to learn
6:02to be kind to themselves.
6:04I became more interested in the
6:06direction of psychological business
6:08consulting, where they work with an
6:09entrepreneur, a person focused on money
6:11, at the intersection of psychology,
6:13business psychology, and business.
6:16Simply because, in principle, I have
6:18been very interested in money since
6:19childhood. I was earning, probably,
6:21since I was 3-5 years old.
6:23I told you back then, we discussed a
6:24reel on this topic, that I was just
6:26really interested in all of that.
6:28And at the moment when I encountered
6:29this, I realized that something was
6:30unclear to me.
6:32I’ve been studying this direction for
6:33the fourth year now, because I
6:35encountered it myself and noticed that
6:37the same thing happens to my clients.
6:40That is why today we will talk about
6:41external reasons as well, because they
6:43objectively exist. I mean, if you look
6:45at a business, there is always something
6:46to fine-tune, there are points of growth
6:48, but there are also internal reasons.
6:50And essentially, I work at the
6:51intersection of business and the
6:53personality itself, because the
6:54entrepreneur manages this business, and
6:56more often than not, the money is tied
6:58precisely to them. Meaning, for some
7:00reason, this growth does not happen. And
7:02today we are going to talk about it with
7:03you.
7:03>> Great, I’m already looking forward to it
7:06. So, where should we start? Let's start
7:08with something simpler. I think external
7:10factors are a bit simpler. Let's start
7:12with those. What is the most popular
7:14external reason that keeps people from
7:17growing? Oh, and we also forgot to
7:19mention that today we are mainly
7:21focusing on those who work for
7:23themselves.
7:24We aren’t talking to those who are
7:26currently employees, because that’s a
7:28slightly different field involving HR,
7:30careers, and so on.
7:32We are talking about those who work for
7:34themselves, essentially selling their
7:36own services or goods, perhaps promoting
7:38themselves on social media or creating
7:40products.
7:42In general, for those who don’t work for
7:44themselves but for a company, today’s
7:46broadcast might not be fully applicable
7:48. Although, perhaps,
7:49>> for perspective,
7:50>> for perspective,
7:51>> yes, it will be useful. Some of the
7:54points we’re discussing today will still
7:57be beneficial.
7:58I mainly work with experts,
8:00entrepreneurs, and freelancers who are
8:02stuck.
8:03So, if you look at all my clients and
8:05students, they’re in the range of
8:07300-500,000 rubles. a month in income,
8:10and they want to grow to one to three
8:12million. Mm-hmm.
8:14>> And that is one of the toughest
8:15transitions for many because it’s
8:17unclear how to break through that
8:19specific ceiling.
8:21>> But the question immediately arises: "
8:23Okay, 300, 500." And who else? No, 300,
8:25no, 500. What to do?
8:26>> I have a free club about money,
8:29promotion, and attracting clients. I
8:32have all the recordings of my live
8:33sessions there. I will touch on this
8:34topic a bit more, but they will
8:36eventually reach that amount one way or
8:37another.
8:39That’s why many learn from my live
8:41streams or the podcasts I record; they
8:43are still useful and helpful, because
8:45growing, say, from 100,000 rubles to 300
8:48is not that difficult.
8:50Most often, you believe the hardest part
8:51is getting past that 300-500 mark and
8:53higher, right? To get more,
8:55>> right? It is from that point on that
8:57growing further gets nuanced, because if
9:00you’re growing from 100,000 to 300, or
9:03500, you just need to realize you’re fed
9:06up, you can’t stay at that level anymore
9:08, get angry at everything, and just
9:11hustle.
9:12>> Mm-hmm.
9:13>> If we are talking about income from 500
9:15to a million or three, then you have to
9:18change personally here.
9:20This is where there are many internal
9:21reasons that really affect you. Even if
9:24you change your internal approach to
9:26business and money just a little,
9:29>> it will simply influence you for your
9:30entire life. You won't be able to look
9:32at this money in any other way.
9:33>> Well, now I want to skip these external
9:35reasons. Let's, let's analyze them
9:37anyway so we can move on to the internal
9:39ones sooner.
9:40>> Come on, let's start with the external.
9:42Between April and September, I conducted
9:45about 200-250 reviews with my clients,
9:48with those who follow me, either in a
9:50group format or a personal one.
9:53And I very often conduct them for free.
9:55I looked at the whole situation in
9:57general, what is happening in the market
9:59with experts who have a certain audience
10:01, and what they are doing wrong. And
10:03while speaking at your challenge, I also
10:05noticed these nuances. The first
10:06question is the product.
10:08Most often, many do not notice that the
10:11market has changed. Uh-huh.
10:14>> We have changed, but the offer is still
10:15the same.
10:16>> What do you mean by offer? Yes, by the
10:18way, I didn't warn you.
10:20As a rule, in podcasts, I act as a
10:22typical viewer and ask all the questions
10:24that I think people would ask in the
10:27comments.
10:28So I will sometimes interrupt like this
10:30and clarify something. So can you please
10:32clarify what an offer is, what you mean
10:35by offer? Meaning the offer itself, the
10:37product itself, has ceased to be
10:39relevant. If we look at the main pain
10:42points—what people are hurting over
10:44right now—money and security are the
10:46most fundamental areas to talk about.
10:49Any product can be rebuilt around that.
10:52For example, I don't know, let's take
10:53the psychology niche.
10:55Many have talked for years about
10:57influencing their state, returning to
10:59themselves, and so on.
11:01But if we look at the statistics, even
11:03in the Moscow region, the number of
11:05searches for a psychologist has
11:06increased several times over. Many
11:08people have a very anxious state inside
11:11.
11:12And if you observe the overall picture,
11:15people's state has indeed worsened, and
11:17the topic of money is a pain point.
11:21So, if you present your product or your
11:24offer not just as "I'm a classic
11:26psychologist"—where you stand on equal
11:29footing with a huge number of
11:31competitors—But if you transmit your
11:33personality and shape your offer in such
11:36a way that, for example, by working on
11:39your state, improving, and understanding
11:41yourself more, it will impact your money
11:44.
11:46And that's how my clients grow, simply
11:49because you have more resources, you
11:51handle ups and downs faster, you don't
11:53burn out, and you can work, develop, and
11:56grow steadily and calmly without feeling
11:58unwell, because your well-being also
12:00affects your income.
12:02Thus, if you see the current market and
12:05just slightly change your positioning
12:08proposal, it already has a very strong
12:10impact on your money. Do I understand
12:12correctly that in your example the
12:14product itself doesn't change? Meaning
12:16the therapy itself doesn't really change
12:19.
12:19>> The psychologist and the offer remain
12:20the same,
12:21>> but by looking at the market, for
12:23example, the goal isn't always to change
12:25your niche or create a completely new
12:28product.
12:28>> So, not every psychologist needs to
12:30urgently become a business psychologist
12:32.
12:32>> Yes. Yes.
12:33Business psychology is a field that
12:35mostly works with corporate culture,
12:38>> but it also deals with money and
12:39entrepreneurs as well. It's not
12:41mandatory, but even within your current
12:44skill set, you can just change your
12:46proposal. The second reason is the
12:48business model.
12:49When I was speaking at your challenge, I
12:52analyzed a girl who is a fitness trainer
12:54.
12:55And her request was: "What lead magnet
12:58should I make? Uh-huh,
12:59>> to get more clients." And after that, I
13:03invited her to a free consultation with
13:05me.
13:06>> What recommendation did I give her? If
13:08you look specifically at her, you have
13:10your product, and your business model
13:12must be relevant to you.
13:15And if we just do what we heard or saw
13:17somewhere, well, not everything works
13:19for everyone. Very often, you need to
13:22adapt things to yourself and choose a
13:23business model that fits you.
13:26And we start by simply calculating how
13:27much your training session costs, how
13:29many sessions a day you are ready to
13:31conduct, how many days off you want, and
13:33how many hours a month you are ready to
13:35work.
13:37We measured her rates and, accordingly,
13:40the financial goal she wants to reach.
13:45And she had a goal of 500,000 rubles.
13:47She was earning about 200. I said: "If
13:49we want to earn 500,000 rubles, with
13:52this rate and this number of hours, you
13:54would need to work [non-stop]. Well,
13:57that's impossible.
13:58>> You need, I don't know if you've watched
14:00Naruto or not, he had an ability, he
14:02could create many, many Narutos,
14:04>> like many clones. Yes, she needs clones
14:06so she doesn't have to work [too much].
14:08>> That's the only way. And this is a
14:10business approach, in essence. You need
14:11to calculate it. I really like Misha
14:13Grebenyuk's approach in this regard,
14:15when he says that you first need to get
14:18rich on a spreadsheet—meaning you just
14:20need to calculate, calculate where
14:22you’re headed and if you’ll get there.
14:25And it turns out that for her to reach
14:27that figure, she needs to work without
14:29days off and conduct 10 training
14:30sessions a day, communicating with her
14:32clients every single day.
14:34And also attract, yes, create content.
14:37At the same time, we have to understand
14:39that a fitness trainer is most often a
14:41person who also provides emotional
14:43energy and communicates a lot. So, this
14:45will lead to extreme exhaustion. I ask
14:47her:" Are you ready for this? "
14:49>> No. At the same time, we have the
14:51initial data for her niche. Specifically
14:53, her blog is growing very actively.
14:54Very actively. That is, she quickly
14:57gained about 30,000 in audience in a
14:59month or two, as far as I remember.
15:02Well, the fitness niche is a rapidly
15:03growing one, right? So, a lot of
15:05subscribers came in,
15:06>> right?
15:07And accordingly, imagine that, yes, she
15:10doesn't need to cut off everyone from
15:13those 30,000 and take only 20 clients
15:16she'll work with full-time, where she
15:19can afford to reach, say, 300,000 rubles
15:22.
15:23She needs to restructure her business
15:25model.
15:26In her specific case, a club format
15:28would be suitable, for example, where
15:30she can just go nonstop, either in a
15:32launch format or in a format where you
15:34just have open enrollment.
15:36So, people can constantly join and train
15:40. Some of those people will actually get
15:42results; others, you need to understand
15:44, have specific buying behavior. Many
15:46join clubs, even for a trial period for
15:48the first month or several months, just
15:51like with gyms.
15:52So, people very often join a club just
15:54to have the opportunity to train at any
15:57moment, but many don't train, and it’s
15:59enough for them just to be members of
16:01the club. It’s, well, it’s true, that’s
16:03how it works. So, many buy a
16:05subscription, you have a gym membership
16:07, but you don't go. But it gives you
16:09peace of mind.
16:10>> Well, what should be done about this?
16:12It seems to me that from a business
16:13perspective, it's not a very good story
16:15, because my experience in business, in
16:17clubs, and in products in general, says
16:18that if a person trains, if a person is
16:20doing something, they get a result: they
16:22renew, they are satisfied, they
16:23recommend it.
16:25But if they are doing it purely for
16:26peace of mind, they don't really have a
16:27result.
16:28>> If you look at the statistics, most
16:30people who buy gym memberships don't go
16:32to the gym regularly.
16:33That is, they are opposites,
16:34>> yes, gyms sell many more memberships
16:36than the gym can actually hold, I know.
16:37>> But people are willing to do that, and
16:40you will train periodically, and it’s
16:42better than nothing at all.
16:44So, it's like quick access to workouts,
16:47>> but at the same time, personal training
16:49would exclude a large number of people.
16:51And
16:52>> well, you can calculate it. That is, if
16:53she wants to, she can take, say, five
16:55personal clients, maybe with a higher
16:57price point.
16:58>> We are talking about a specific goal.
17:00That is, if we are talking about a
17:02million, you won't reach that through
17:04personal training.
17:06I, for one, am in favor of building some
17:08long-term goals.
17:10That is, not just quickly gaining more
17:12clients—looking at our feet, so to speak
17:14—but we need to look at the perspective
17:16of what business model I need to create
17:18in order to grow further.
17:19Because appetite comes with eating. And
17:22when you earn 500, even that won't be
17:24enough for you.
17:25Especially if you are an ambitious
17:27person who has energy, who loves money,
17:29and who understands what you need it for
17:31. Of course, you will want to grow. And
17:33why then put out fires right now, just
17:35to sign people up faster?
17:37You can attract clients for personal
17:39training in parallel, but build the
17:41system right away so that people come in
17:44, buy, and continue training in the club
17:46.
17:47The third point is the system. A
17:49systematic approach.
17:51A large number of people quit businesses
17:53or change their niche because they
17:55started doing something and didn't get
17:57quick results,
17:58>> so they gave up. And often you see that
18:00a person simply didn't finish many
18:02things.
18:03>> And many compare themselves to the
18:04results of other people who, I don't
18:06know, have been grinding for a year.
18:07>> Yes. I launched a club, but I don't have
18:10as many people in my club as Sasha
18:12Metroshnaya or Danya Volk, who have
18:14simply been doing this for 10 years. Yes
18:16.
18:16>> Yes. Yes. So there is accumulated
18:18potential here. You
18:19>> can't compare yourself to any other girl
18:22, even one who has an audience but is
18:24only just beginning to manifest herself
18:27as an expert, for example, in some field
18:29, or especially a person who is just
18:31starting to develop their blog and wants
18:34very quick results—yes, you need to
18:36adjust here.
18:38If you have a small audience, from a
18:39business model perspective, I am still
18:41in favor of personal work, but at a
18:42higher price point, for example, using
18:44an individual approach.
18:46Actually, yes, that makes sense because
18:47you won’t be able to put together a
18:49mass-market product with a small
18:50audience. Well, or rather, it depends.
18:53But if, say, the question of money is
18:55urgent right now, then, of course, it’s
18:57better to take the same clients but with
18:59a different offer, a higher price point
19:01, and work personally.
19:03Well, that has its downsides too, of
19:04course.
19:06If money isn't an issue, then it makes
19:08strategic sense to go for a mass-market
19:10product and keep scaling it.
19:13But yes, with small blogs, it's
19:14definitely better to take on personal
19:16work, personal services, doing things
19:18manually, rather than jumping straight
19:19to mass products.
19:21>> I’m in favor of building them in
19:23parallel.
19:24My blog isn't that big, even though I've
19:26produced a large number of bloggers, and
19:28I've always sold my own services
19:30alongside that.
19:31And for me, it’s still a mix of personal
19:34work and group work. I also have a club
19:37, but it’s free. And people there can
19:39grow to the point of working with me
19:42personally, because
19:44>> I remember when I first launched this
19:47challenge.
19:48I launched it in April.
19:50>> Is the challenge your club? Yes,
19:51>> my club, which I initially called a club
19:53for earnings,
19:53>> yes, I just called it the" here and now
19:55"challenge. I thought I’d run it for a
19:58week and see how it goes.
20:01And as it turned out, in just one week,
20:03everyone who joined doubled their
20:04results.
20:06They came, and they attended the live
20:08stream three times. The fields were very
20:10different. A cosmetologist, a
20:11psychologist, a marketplace specialist—
20:14completely different areas. And after
20:16they finished working with me—I analyzed
20:17each one individually and said," Here is
20:19where the quick money is. "But I
20:20specifically told them to look at what's
20:22right in front of them, so to speak—to
20:23put out the fires. If you needed urgent
20:25money, here’s how you earn it. But for
20:27the long term, of course, you'll need to
20:29put in some serious work here. Uh-huh.
20:32Later, I started providing more systems
20:35, using different approaches in our work
20:37.
20:38But my point is that you can build
20:40projects, directions, and products in
20:42parallel that will work in the long run
20:44.
20:45Personal work, among other things, can
20:47also be built for the long term.
20:49So, if we are talking about having a
20:51small audience, and we need to choose a
20:53business model that will bring us more
20:55money and generate it over the long haul
20:57,
20:58>> then personal work is a great fit here
21:00as well. I am a prime example of that
21:02myself. My clients have been working
21:04with me for over a year, a year-plus,
21:06>> in personal coaching. And for me, of
21:08course, it's more profitable and
21:09interesting to invest in people who work
21:11with me long-term, rather than for a
21:13short period of time.
21:14Why? I have my own mercenary interest
21:17here.
21:18It's not about them paying me for a year
21:20of work, right?
21:22You have to try to build such an offer,
21:25such a product, and constantly update
21:27yourself—that is, raise the bar so you
21:29always have something to give, meaning
21:32you develop even faster so that people
21:34see the value and understand why they
21:37continue to work with you.
21:40But besides that, because I work at the
21:42intersection of personality and business
21:44, and a person grows as an entrepreneur
21:46along with me, a large number of local
21:49businesses and partnerships have been
21:51born with such people.
21:53>> By the way, yes, I've noticed how you
21:55think, how you think on a large scale,
21:57so to speak.
21:58I mean, you don't have this thing where
22:00there's a client, I took their money,
22:02and that's basically it.
22:03You’re constantly either attracting
22:05investments for someone, or on the
22:06contrary, taking those investments from
22:08someone.
22:09Investments. I’ve probably attracted 500
22:11million for myself, my partners, and
22:12clients, and taught them how to attract
22:14[funds] and close deals.
22:16It is very profitable.
22:17>> Either you've joined someone as a
22:19partner, or you've sold a business to
22:21someone. But look, everything you say is
22:23very cool, and I’m listening right now
22:24and thinking:" Yes, yes, systematically
22:26. "What should I do? What, what, what
22:28should I do, Albina? I realize, for
22:29instance, that as I watch this podcast,
22:31I understand that I don’t think very
22:33systematically.
22:34Where to? How, how do I figure this out
22:36? We'll touch on that now. These are
22:38also internal matters. I would also add
22:40here that it is very profitable.
22:42Actually, I’ll draw the attention of
22:45experts who work personally with people
22:48and, in essence, develop people for
22:51money and business.
22:53I can share my little life hack
22:56regarding why I even do this. I do this
22:59because, imagine, my client came to me
23:02who develops UGC creators, and she is
23:05developing a large school. I consider
23:08this a very profitable direction when
23:10you have a large number of bloggers and
23:12a large amount of reach.
23:14And, of course, it is profitable for me
23:16to develop her as an entrepreneur in
23:18order to have a partnership direction
23:20here.
23:21I always have a very good offer for a
23:22large number of people who are very
23:24hungry and want money.
23:26I can develop this direction stronger
23:27and faster as a pair, but I won’t go
23:29develop this direction alone simply
23:31because I physically don't have the time
23:33.
23:34So, in fact, I understand that, yes, it
23:36is profitable to invest in businesses,
23:38but it is even more profitable to invest
23:40in people with whom you will have strong
23:42partnerships later on.
23:43>> So, you are, well,
23:45>> an investor in individuals, in
23:47entrepreneurs,
23:48>> in very simple terms, how should I put
23:49it, you’re leveling up a person who is
23:50leveling up their business.
23:51>> Yes. And let's go back to what we
23:54identified as the third point, a
23:56systematic approach. If you want more
23:58money, your task is simply to reach a
24:00level of regularity—I love your topic of
24:03discipline—to post content regularly, if
24:05we are promoting, for example, through
24:08social media, and it’s the same with
24:10business. So, here you need to organize
24:12your time management and generate more
24:14traffic by simply posting more units of
24:17content. The number of platforms is very
24:19large. Many people limit themselves to,
24:21for example, posting stories and
24:22occasionally reels, and running a
24:24Telegram channel. But a Telegram channel
24:26alone, if you don't invest in it, if you
24:29don't drive traffic to it, it’s just a
24:31warmup. Warmup is constant contact with
24:33people, yes, they have higher loyalty.
24:35If you post stories and open up as a
24:37person—your recommendations really
24:39helped me back then, Sasha, you even
24:41analyzed my blog at one time.
24:44By the way, I was very pleased when you
24:45told me that now you're on the podcast,
24:47that’s totally you.
24:48Yes, by the way, you really do run your
24:50stories great.
24:52It's basically a presentation of your
24:54own example—you made connections and now
24:56you're here on the podcast, just like
24:58that, sharing your story.
25:00It works,
25:01>> yes, it's really true. Well, that is not
25:03enough, though.
25:05You'll have good loyalty and a few reels
25:07, but if you don't post them regularly,
25:09just a little here and there, and don't
25:11use all the tools, it will definitely
25:13take much longer.
25:15So, based on what I see,
25:18>> listen, I agree, I’ve generally noticed
25:20that there are people who prefer the
25:22process of, roughly speaking, building
25:24loyalty,
25:25>> yes,
25:25>> and they run a Telegram channel and
25:26stories, but there’s no organic growth
25:28in Telegram or stories. I mean, those
25:29who arrived already watch, yes, the
25:30sales and everything else will be super
25:32great there.
25:33But then there are people who easily run
25:35YouTube, easily promote themselves, and
25:37they constantly have that traffic coming
25:39in.
25:40But those people, by the way, often
25:41don't like to deal with loyalty. I
25:43believe that you need to do both.
25:45But from the perspective that if you
25:47want more new clients, more new leads,
25:49you really need to shed your habits and
25:51go film reels.
25:53>> And are there internal reasons why many
25:55work on loyalty, while others work on
25:57external traffic? Yes, let's break that
25:59down. Alright, let's break it down.
26:00That’s how I build up to an internal
26:02topic. It even happens unconsciously. I
26:04just love this topic. Well, let’s touch
26:06upon it here. If we are talking about
26:08social media, here is what I see works
26:10best for me.
26:12I adore YouTube, podcasts, and even my
26:15own episodes, because for me, this is
26:18the most awesome tool for loyalty, since
26:21a person spends more hours with you here
26:24.
26:25>> Mhm.
26:26>> Yes, it all works as a system. I mean,
26:28the task here is: the more content units
26:31you post, the faster the result will
26:33come. From what works for me, it’s
26:36YouTube and carousel posts. Stories work
26:39very well.
26:41Even if your reels don’t go viral, even
26:43if you have a small number of likes and
26:46low reach, the right people still come.
26:49That’s where I found investors, business
26:52buyers, and clients. The fourth thing to
26:55pay attention to is sales themselves. A
26:56large number of people, in my
26:58observation, really dislike this word;
27:01they don’t like to sell. It’s very hard
27:03for them to do.
27:05And lately, I’ve noticed a trend where
27:08people have become more modest and
27:10worried about selling openly in stories
27:13.
27:14It’s like there’s a general feeling that
27:17you see fewer sales in stories because
27:20everyone got tired of them, so many
27:22people have kind of scaled back.
27:24>> Mhm. And those who already found it hard
27:27to sell, well, they just went silent.
27:29But at the same time, yes, sales aren't
27:31exactly something you jump into with
27:33great desire.
27:35And it doesn't inspire everyone, but it
27:36is what generates money for you.
27:38So, we are now breaking down the reasons
27:40that I notice in experts, which are
27:43worth tweaking.
27:45And if you hear a reason that applies to
27:47you, you can pay attention to it, refine
27:50it, and work on it.
27:52Yes. So
27:52>> I am listening too,
27:54>> right?
27:55There is a nuance here that, for example
27:58, many people sell poorly.
28:01>> Can you tell me more about what you mean
28:03by" selling poorly "?
28:04I’ll explain why I’m asking.
28:07Because when I host some live streams,
28:09or anything really, or run my blog, I
28:11notice that
28:13>> people and I generally have different
28:14understandings. I’ll say," Well, you
28:16know, sell more actively. "They’re like
28:18," But I already put in my profile bio
28:21that I’m a psychologist. Everyone should
28:23understand that already. "So, sometimes
28:24there really isn't a clear understanding
28:26of what a sale actually is. Could you go
28:28a bit deeper into the details and
28:29explain what you mean? I mean, what
28:31exactly should one do?
28:31>> Well, let me give you an example. My
28:33client is a cosmetologist.
28:35>> Uh-huh.
28:36>> She has a certain old base of clients
28:39she's worked with for 5 years, but she
28:41only occasionally posts stories about
28:43booking appointments and that’s it.
28:46We need to look at what the current goal
28:48is.
28:49Do you want to make money right now, or
28:50do you need to build a long-term
28:52strategy, or both?
28:54The money was needed right away. We want
28:55to make money quickly right now.
28:59You need to go to the people who have
29:01already been to you at least once and
29:03who know you, talk to them, and say," Hi
29:05, how are things?
29:07"Are you in Moscow right now?
29:09Not by sending out a mass mailing or
29:11emailing everyone, but just writing to
29:13them personally:" How are you doing?
29:15"Are you in Moscow right now or not? The
29:17person will answer, or if they are in
29:19some other city,
29:19>> right?
29:20You will always answer a question like
29:22that if you have a decent relationship,
29:23but even if some people don't answer,
29:25that's okay.
29:26So what? Then you just say that you have
29:28some new procedures available now, or
29:31something like" it’s been a while.
29:34"So, it's about going and talking to
29:36your old clients and asking how everyone
29:38is doing.
29:40For instance, in the spring, I did my
29:42own challenge and wrote to a large
29:44number of acquaintances, students who
29:46worked with me, and people I’d crossed
29:49paths with at workshops, who know I work
29:51with money topics.
29:53I just wrote:" Hi Nastya, how are things
29:55? "
29:56>> She says something back. I ask:" How are
29:57things going with your clients? "
29:58>> That’s how we ended up at this point,
30:00where we are sitting and recording this
30:02podcast. Perhaps you just wrote to me:"
30:04Hi, how are you? "Are you in Moscow?
30:07>> What are you doing on Monday?
30:09So you just sat down, remembered people
30:11, and wrote to them. They tell me:"
30:13Listen, with clients, well, it's so-so.
30:15"No one will say anything to you. No one
30:17will think:" Wow, she’s really lost it,
30:19suddenly trying to sell me something. "
30:22>> No, even if they do think that, so what
30:24?
30:24>> And yes, I just invited a large number
30:26of people to get on a call with me. I
30:29say:" I’m currently preparing a new
30:30training, for example.
30:32"" Let’s hop on a call if you can give
30:33me some feedback on it, something like
30:35that.
30:36"I was actually planning this training
30:39and realized that this person definitely
30:41needed me.
30:42Uh-huh.
30:43>> And we talked, we talked for about 30-40
30:45minutes. It became clear to me what was
30:47happening with her finances.
30:49I opened up on that call and told her
30:51what she needed to work on a bit, not
30:53solving the whole problem, right, in one
30:56free call. And that was it. She wrote to
30:57me, saying:" So this is how it should be
30:59done, but I don't understand this part.
31:00"I said:" Yes, I can help you with that
31:02. "That's it. So I went to the people
31:04myself. I had, um, around 7.5 million in
31:07deals.
31:08>> Wow. Very cool.
31:09>> Therefore,
31:10>> I have two comments on this topic.
31:13>> First, it really works. For example, I
31:16have a lash technician. As you can see,
31:19I have lashes right now.
31:21>> She doesn't wait for me to book an
31:22appointment myself. She just texts me
31:23once a month:" Well, shall we do your
31:24lashes? "
31:25>> Yeah.
31:26>> And sometimes I'll say:" Yes, let's do
31:27it. "Sometimes I'll say:" No, let's not
31:28. "But I probably wouldn't have booked
31:31it myself, because lashes aren't like
31:33nails that you urgently need to redo,
31:35and if you don't, you're just walking
31:37around with something hideous, right?
31:40Uh, lashes, they just sort of fall off
31:41and you go on with your life. So it's
31:42not a necessity. But despite that, she
31:44writes to me regularly, just saying:"
31:46How's it going? "" I'll be in Moscow,
31:48coming in, I can get you booked. "And
31:50that's it.
31:51It’s happened several times that I
31:53actually became a client just out of the
31:55blue.
31:57And the task here is to suggest an
31:59appointment after the procedure, and in
32:01the process, since people often don't
32:03book in advance and don't know what
32:04their schedule will be like in a month,
32:06just write to them again later and offer
32:08it. This is if we are working with a
32:11customer base that, well, you can count
32:13the number of people, right, if we are
32:14talking about thousands of people in the
32:16database, and we had a large online
32:18school or many registrations, many
32:20people in a bot, then you need to stay
32:22in contact with them too.
32:24Because many people post a ton of Reels
32:26, drive traffic somewhere, but have no
32:27contact with the people,
32:29>> working specifically with the database.
32:30>> Yes. Yes. So this is also very important
32:32. Along with the sales funnels
32:34themselves. I mean, if we go into real
32:37detail now, there are just a bunch of
32:39nuances.
32:40Each line of business in any niche will
32:42, accordingly, have a different sales
32:45chain and different funnels.
32:47Some people sign people up directly for
32:49broadcasts or consultations, others use
32:50a waitlist form, some have people in a
32:52bot, for example, or in a database
32:54somewhere like GetCourse and so on.
32:56For some, it's just in notebooks or pads
32:58with an old client base of who signed up
33:00when, and for others, it's just in their
33:02contacts.
33:04And if you look at the big picture, one
33:06of the main reasons there's no growth in
33:09revenue is to pay attention to how we
33:11sell, how we interact with clients here
33:13, and what our conversion rate is.
33:17Meaning, if we realize that out of 100
33:19people who reached out to us, we only
33:21have one sale, for instance, that's not
33:23a very good conversion rate if you're
33:25selling personally.
33:27>> So, what to do? Well, just one sale, I
33:29mean......
33:30>> learn how to sell.
33:32>> So, you think the issue here is
33:33specifically what happens from the
33:34moment of contact until...Yes.
33:36>> Well, some kind of action?
33:37>> Very often, people get lost right here.
33:39And what do I do? I ask them to sell to
33:42me. That's the most...
33:43>> So you just say, like," sell to me. "
33:44And what are the most common screw-ups?
33:45Let's do it this way. I'm genuinely
33:47curious because......
33:48>> yes, people get lost immediately. It’s
33:50very scary to name the price; people
33:53just sort of tense up, and it gets
33:56awkward. I mean, people are very often
33:58shy about sales. I'm just a person who
34:00spent several years in network marketing
34:02. I had such a massive amount of
34:03experience with those sales.
34:05>> Let me try to sell you something. Let me
34:06try to sell you something, and you can
34:08give me some feedback.
34:09>> Let's do it.
34:09>> Let's go. Well, I have a club. It's just
34:12that it's not for sale right now, it's
34:14closed. Sales are closed there, this is
34:16purely an experiment. Okay. So, I have a
34:18club, a blogging club. I host live
34:21sessions in it once a month.
34:23And this club is for those who want to
34:25master blogging skills more effectively
34:27and find their own format for running a
34:30blog that brings results in terms of
34:32both money and the process. Meaning,
34:34running a blog is easy, but at the same
34:36time, it generates money. So, that's
34:37what we focus on. And the difference
34:39with this club is that the format is
34:41very light, meaning you don't have to
34:43constantly do homework, watch broadcasts
34:45, and so on. So, do you want to join?
34:47>> Actually, you had already sold it to me
34:49before this. I heard what the format was
34:51like. I would have bought it.
34:54>> Uh-huh.
34:54>> And now, sell me a podcast for 20
34:56million rubles in the exact same way.
34:57>> So, a 20-million-ruble podcast. All
34:59right.
35:01I have a YouTube channel that I've been
35:02running for 4 years, and it's strictly
35:04thematic; I mean, it was purely thematic
35:06from the start.
35:08That's how it was. This is not a
35:09lifestyle channel. This YouTube channel
35:11is strictly about blogging, business,
35:13and making money.
35:14And I always invite people who have
35:16achieved something in these fields. And
35:19these episodes get a lot of views. But
35:21you have to understand that these are
35:23targeted views. Meaning, after every
35:25episode, clients always reach out to
35:28these people, and I measure all the
35:30metrics. Imagine I'm showing you this
35:33specific case study here.
35:35>> Uh-huh.
35:35>> There were so many views.
35:38So many leads entered the funnel, and
35:40there were so many sales within, say,
35:43one month.
35:44>> Uh-huh.
35:44>> Here is a podcast that’s a year old.
35:46Here, let’s say, the monetization is
35:48like this. What are the pros of a
35:49podcast? What are the pros of a podcast
35:51? The pros of a podcast are that it
35:53stays there forever. It stays forever. I
35:55will never delete it. And YouTube
35:56indexes it in search. It’s constantly
35:58shown organically. It attaches to other
36:00episodes through SEO optimization. Let's
36:03say you want Grebenyuk’s audience.
36:05Do you want Grebenyuk’s audience, so
36:07that people who watch Grebenyuk watch
36:09you?
36:10>> Do I want that? Yes. Yes.
36:11>> Well, I’m not sure. It's probably not
36:13exactly my target audience. I consult
36:15...
36:15>> I do, of course, consult for
36:17entrepreneurs here in Russia and abroad
36:19. By the way, one of my recent case
36:21studies. In 8 hours of consulting for a
36:23company in Dubai, I helped them earn 4
36:26million dirhams. That’s about 80–90
36:29million rubles. In the 8 hours I spent
36:32with them. And after that, he offered me
36:33a stake in the company because...
36:35>> Well, just imagine we record a podcast
36:37and you get, let's say, 10 such leads.
36:39>> Yes, I understand, but I personally get
36:41a kick out of working with experts and
36:44people who are building online
36:46businesses, because I spend more of my
36:48time in life, in principle, on producing
36:50, and here you invest more in people,
36:52rather than just a company with a ton of
36:55its own nuances and issues.
36:57>> of its own nuances and tasks. But the
36:59expert audience is exactly...I’m
37:01interested in how much it costs.
37:03>> Look, my audience is specifically made
37:05up of experts. I recently conducted a
37:08fresh customer development study, and it
37:10turned out that about 80%of my audience
37:12are freelancers and experts.
37:14>> And I have 419,000 subscribers on
37:16YouTube, with average views—here, I’m
37:18showing you what my average views are
37:20right now. And, accordingly, this is
37:22exactly the target audience that is on
37:23my channel. So, if you buy a podcast
37:25from me, you’re paying, uh, specifically
37:28for views from a target audience that
37:29has trusted me in this regard for many
37:31years. There are already many cases of
37:33people who come to me specifically for
37:35this audience. Consequently, this will
37:37100%help you, and this podcast will pay
37:39off for you. I think it will pay off in
37:41about six months. Its cost is 20 million
37:44. And it includes the podcast itself,
37:46the entire shoot, and all the production
37:48.
37:49It also includes announcements on my
37:51Instagram, Telegram, naturally the
37:54YouTube community, a separate Telegram
37:56channel for blogging, and we can agree
37:59on the club.
38:00>> Well, if we agree, I can do it on all
38:03the platforms I have.
38:06And in general, depending on my offer, I
38:07have a base through which I can make
38:09various announcements.
38:11Accordingly, as a rule, I film at least
38:13one.
38:14We can film a joint one, for example,
38:16that announces the podcast, and this
38:18will naturally be a promotion for you,
38:20but it will also lead to the podcast
38:22itself. There. What do you say?
38:26>> Not bad, very not bad. And you speak
38:29quite calmly about the price,
38:31>> and about the benefits. But we need to
38:34understand that we are currently talking
38:36to Sasha Mitroshina, who has been
38:38selling her services for a long time.
38:40>> Uh-huh. And ads. And you do this
38:43repeatedly, and you are used to speaking
38:46very calmly about high price tags.
38:48>> Well, in general, yes, because I already
38:50understand, uh, well, I didn’t just make
38:53it up right now, I understand,
38:55>> you’ve had plenty of practice in terms
38:57of sales, but when you were talking
38:58about the club, you said it even more
39:00easily.
39:01It’s like you’re selling sunflower seeds
39:03or something, compared to 20 million and
39:053,000,
39:05>> right? But here you need to spend more
39:07energy and tell them something.
39:10people
39:13and for him, if we are only talking
39:16about external reasons, we need to
39:18strengthen the offer,
39:21>> refine the business model, yes, so that
39:22it suits us, for example, to raise the
39:24check several times over.
39:27>> And here, again, set up the system and
39:29content in such a way as to convey that
39:32it is valuable.
39:34But even if you haven't managed to work
39:36on consistency yet, or post that much,
39:39you can already make more money.
39:42But for a person who goes one-on-one at
39:44this moment to a sale, and they have to
39:46quote 100,000 instead of 25,000,
39:48>> Uh-huh.
39:49>> They are scared.
39:51They get scared at that moment if we
39:53raise the price or change the product,
39:54because they have never quoted this
39:56price before. They have never sold at
39:58this price.
39:59>> As if I had sold a podcast for 20
40:01million.
40:01>> I don’t know. The end, that never
40:03happened.
40:04>> But nevertheless, you did get a feel for
40:05those 20 million,
40:06>> Of course. Yes,
40:07>> you earned them.
40:08>> I’d say I got a bit too much of a feel
40:10for them.
40:11>> You over-felt them.
40:13>> Over-felt, yes.
40:14>> And if we now want a million,
40:17>> we have to internally acknowledge the
40:19fact that we actually want this million
40:21. And this is where a great many things
40:23arise. But.
40:28Overall, we can move on to the internal
40:30reasons.
40:31One of the most fundamental internal
40:33reasons is when a person doesn't allow
40:35themselves to show up at the next level
40:37yet. How can you track this in yourself
40:40?
40:40Imposter syndrome. Actually, I don't
40:43believe in it at all.
40:44I believe that imposter syndrome doesn't
40:45exist.
40:46I don't know how you feel about that.
40:48>> I don't really evaluate this topic
40:49because these aren't the kinds of
40:51matters I usually think about.
40:53>> Yeah. Well, people say," Oh, I have
40:55imposter syndrome, I can't charge more
40:56just yet. "Well, in reality, imposter
40:59syndrome is just abandoned
41:00responsibility. A person is very afraid
41:02to take responsibility for new results,
41:05for new money. There are reasons why
41:06it's a bit scary to take on
41:07responsibility. And it's scary to take
41:09on responsibility before other people.
41:11After all, if you’re going to sell a
41:13product for much more, that's a higher
41:14level of responsibility.
41:17And so, one of the markers of this level
41:19and this cause is going to study more,
41:21or taking another course somewhere.
41:24And again, we watch a ton of stuff and
41:26save some prompt for ChatGPT." How else
41:29should I post something? "" And probably
41:31my feed isn't packaged well enough yet.
41:33"" Probably I need to nurture the
41:35audience more. "And so people keep going
41:38to get more education. Just imagine, I'm
41:41saying that I work at the intersection
41:43of business, psychological business
41:45consulting, and personality work, right
41:47? And I'm saying that I've been studying
41:49this for the fourth year, but I won't
41:50have a diploma.
41:51>> Uh-huh. I don't have imposter syndrome.
41:53I don't have any feeling here as to why
41:55I can't do it. I can share my experience
41:57.
41:58I work personally with a person who has
42:00been in this field for 20 years, teaches
42:02in an MBA program, teaches at Moscow
42:04State University and various other
42:05universities in our country.
42:08But yes, I’d probably be interested
42:09myself, but I am currently planning to
42:11apply to a program in America at an
42:13international level, specifically on the
42:15topic of business psychology. I don't
42:17know, I hope I succeed, but for now I'm
42:19refining things, working on my language
42:21skills, because I understand that it
42:23will be very useful to me. It's
42:24interesting to me personally. Do I need
42:26a diploma in order to speak? No, I don't
42:28provide psychotherapy to people.
42:31Most often, people who earn 300,000 to
42:33500,000 rubles write to me:" I always
42:35have an offer for a free strategy
42:37session.
42:39"Simply because I could never sell
42:40anything to anyone from a broadcast; I
42:42work with personality, and there are
42:44many reasons for that, including
42:46internal ones.
42:47I need to first see exactly where a
42:49person's money is,
42:51>> and what is holding them back. And only
42:53after that can I say:" Yes, I will take
42:55this on, I can tackle this direction and
42:57work with you. You can earn this much. "
43:00Only in this way can I conduct an
43:01analysis. The person will walk away
43:03having already gained a great deal of
43:04value. Uh-huh. And we can, by the way,
43:06make an offer so people can come. I
43:08actually wanted to ask if those who are
43:10watching or listening right now can sign
43:11up for such a session. Yes,
43:13>> anyone can always write to me. I love
43:16days when I have a large number of calls
43:18. I absolutely love it. I mean, I could
43:20spend less time on content and more on
43:22calls and strategy sessions.
43:23>> I've noticed.
43:25>> I'm the opposite; I'd rather sit and
43:27create content,
43:28>> yes,
43:28>> than do calls.
43:29>> But I just love this point of analysis.
43:32And most often, people continue to work
43:34with me afterward, and that is the point
43:36of sale.
43:38>> I am so passionate about this area that
43:40I can make anyone fall in love with
43:42sales and money.
43:43Exactly. And I am so constantly in touch
43:46with money; I don't just love shopping—
43:49I do, I like to treat myself—but I have
43:52had a very strong connection with money
43:54since childhood. I mean, I could just
43:57recount it every day.
43:59I can just withdraw cash and count it at
44:01home, sit on a call while it lies next
44:02to me; it just brings me joy.
44:05And I see that in other people, too.
44:08Most often, people—we touched on
44:11impostor syndrome, as many say, or the
44:14need to study more—also put on a mask,
44:16for example.
44:18And I say," Look, you are broadcasting
44:20the wrong thing; take a look at your
44:23personality.
44:24"In reality, it's a very aggressive girl
44:27, someone with a strong character, but
44:29on her blog, she forces a smile, uses a
44:32thin voice, and basically tries to
44:34please or be someone else rather than
44:36herself.
44:37And people don't respond because they
44:39sense something is off.
44:40>> Yes, some kind of falseness.
44:41>> Yes. I'm not shy to admit it: I am a
44:43very aggressive person. That might push
44:46many people away or make them
44:47uncomfortable. But why should I wear
44:50this mask? This is who I am, but on the
44:52flip side, I can lead you to results. It
44:54doesn’t mean your mindset shouldn’t be
44:56working too. It doesn’t mean you’re
44:58driving everyone toward results with a
45:00whip. No, I’m aggressive in terms of
45:03achieving my goals and results,
45:05finishing things properly, launching
45:08projects, and controlling all processes
45:11. Yes, you can show up like that, but
45:13you can also be without a mask, without
45:15the desire to be liked.
45:17And that is also a big reason why many
45:19don’t go into sales or are afraid to
45:21create content and so on.
45:23I mean, it’s a normal thing that, for
45:26example, a large number of people might
45:28not like me.
45:29>> So, it turns out there’s imposter
45:31syndrome, meaning I’m afraid that I’m
45:33not good enough yet.
45:35That’s like if I were afraid, for
45:36instance, that I’m offering you a
45:37podcast, and I’m thinking," Damn, no
45:39one’s going to buy anything from her
45:40after this podcast, it won’t pay off. "
45:42Yes. And I'm like," Okay, fine, I won’t
45:44even suggest it at all. "Although, in
45:46fact, it probably would pay off.
45:47>> I probably need to have a larger
45:48audience, too.
45:49>> Larger. I’ll go promote myself first.
45:51Exactly. I’ll go film some more for free
45:53. Right. And then, maybe in another 10
45:55years. And the second reason you
45:57mentioned is a kind of mask. That is
45:59definitely familiar to me. People are
46:01genuinely creating content en masse.
46:03Well, I’m more about the content. They
46:05film content in a way that isn't their
46:07own. Meaning they think they need to be
46:08a certain way,
46:09>> yes,
46:09>> that it’s required. Like, if I’m an
46:11expert, I must be very serious.
46:13Although, if you pay attention to who
46:14goes viral, it’s just a total circus;
46:16everyone’s doing their own thing, some
46:18are shouting, some are swearing.
46:20>> And here is the key. We evaluate whether
46:22it goes viral or not. And it can be
46:24different. It could be a theatrical
46:26story, too. You can build an audience
46:28any way you like. The key is also how
46:30the money comes in, right?
46:33>> And if we’re talking about money, then
46:36if you keep a mask on and try not to be
46:38yourself, people can’t trust you.
46:42It means you’re a bit fake in that
46:43moment, and it’s unclear who you are.
46:46And what are you actually like? And is
46:47it worth following you?
46:49And it’s okay if you’re selling topics
46:51like how to film Reels, and you have an
46:54inexpensive club, but overall you are
46:56following a specific hard skill, some
46:58capability, some meaning; but if you are
47:00also going to sell some personal work
47:02...
47:02>> Well, in general, it’s very easy to go
47:04for low prices. And low-priced items are
47:06objectively easy to sell,
47:07>> yes. Yes. It’s even easier to sell some
47:10simple free step,
47:11>> Yes. But if we are talking about
47:13personal work, if we are talking about
47:16high-quality, high-ticket offers, I am
47:18still for broadcasting yourself, well,
47:21just as you are. I really got ahead
47:23because of this at the time, I'll be
47:25honest. I didn't think I would have a
47:27large school.
47:28I mean, I somehow quickly gathered up to
47:31fifteen hundred students in the school
47:33just because I went out, launched my
47:36first business, and posted in stories
47:38like a diary. I didn't know what I was
47:40going to do. I was a producer, and
47:41simply because I understood how to shoot
47:43content, I started posting it for myself
47:46, not knowing there would be a school.
47:49I would just come on and say:" I messed
47:50up here, we lost money there, there are
47:52issues with thugs, suppliers dumped me,
47:54an investor came to me with these
47:55demands, even though our contract was
47:57supposed to be different.
47:59"I would come on and say:" Here is where
48:00I messed up right now, here is what is
48:02happening, and here is how I am dealing
48:03with this situation. "And people watched
48:05it like some kind of TV show, but I was
48:07relatable to them.
48:09I mean, I just go on and say:" Guys,
48:11here's a recent story, I lost over 7
48:13million because my warehouses in the
48:15marketplaces exploded, and that's a
48:17business gone. "
48:18>> Uh-huh.
48:20>> I can attract more investment, I can
48:21sort this out, but this direction has
48:23stopped being profitable for me.
48:26I mean, there's less money here and
48:28you're spending more energy on it. Am I
48:31going to think about what people will
48:33think? Am I a loser or not a loser? In
48:36short, and let others dwell on their own
48:39thoughts. No, what is my goal? My goal
48:42is to earn money from my expertise, from
48:45what I am strong at, where I can succeed
48:48. So, obligation, diploma. It's also
48:50important here not just to overcome your
48:52impostor syndrome, so to speak, and call
48:54this person something to push something
48:56onto someone. There must be a balance.
48:59Well, giving and taking. That is,
49:00>> you really need to provide a good
49:02service,
49:02>> yes, approach it responsibly. And many
49:05people get stuck right here.
49:07Well, like, is this expensive or not, am
49:09I worth this or not, will the person buy
49:10it or not, and will I be able to fulfill
49:12my obligations this way?
49:14I mean, can this even be worth it or not
49:16? The ratio of price to value is
49:18important. But most often it is very
49:20difficult for a person here. They get
49:22stuck on this for a long time, afraid to
49:24get into it. And a sober mind is needed
49:27here.
49:28That is, I am the one who comes in as a
49:30sober mind that...
49:32>> to see a clearer picture, because this
49:34kind of fog sets in, which is another
49:35part of the story for this very reason.
49:37I analyze various factors. It’s the" who
49:40even am I? "story. Meaning, a sense of
49:43being lost happens quite often. When we
49:45want to move to the next level, a
49:47question very often arises:" Who am I?
49:49What meanings should I convey? And I’ve
49:52already changed.
49:53>> Mhm.
49:54>> I mean, a lot has changed. And so,
49:56there’s some kind of mask, and you want
49:58to take it off, but you no longer
49:59understand what you’re like. I mean,
50:01everything has changed so much, and it’s
50:03very hard for you to open up with
50:04meanings, for instance, in your content
50:06. These are very common reasons. And
50:08also, can I actually sell, or can I not
50:10? And there’s some kind of lack of
50:12clarity, right, such a fog when looking
50:14at your own money. And that’s exactly
50:16where I come in and see: look, your
50:18money is right here, and
50:20>> you’re just,
50:21>> right? I mean, I can suggest what kind
50:23of format might work here. A kind of
50:25thrill kicks in for me simply because,
50:27well, I have this desire—when I see
50:29money, I don't understand why we aren't
50:30taking it. And that’s a common picture.
50:33You know, when I look at a person,
50:34they’re sitting there with tons of money
50:36all around them, but they aren't taking
50:37it. I mean, they just keep sitting there
50:40, watching, and are afraid to take a
50:42step. They usually lack internal support
50:44, and it’s a bit scary to dive into it.
50:48It’s frightening. I have a mentor myself
50:50, too. Uh, let’s see. If I look at any
50:54of my Reels from 2-3 years ago, 4 years
50:57ago, I honestly don't fully understand
50:59how so many people followed me. I was
51:01like a child. Well,
51:03>> that’s you judging yourself as a child
51:05right now.
51:06>> Yes. Well, that's why
51:07>> but at that moment, it’s not like people
51:09were saying: "Okay, I'm choosing the
51:10best expert, the coolest one. Here you
51:12go."
51:13>> I had the same thing; I had just started
51:14promoting myself, and people immediately
51:16started coming to me so I could help
51:17them promote themselves too.
51:18>> Yes.
51:20But if I had been more mature at that
51:21time, I realize I would have made more
51:23money, but I earned what I could.
51:25But at the same time, evaluating the
51:27whole picture, I understand that my
51:29mentors helped me back in the day. And I
51:31don't—I’ve had very few mentors from the
51:34info-business world that most people
51:37know.
51:38For me, that would be an entrepreneur,
51:40big business, international reach, or
51:42someone who teaches MBA programs at
51:44various universities.
51:47Basically, I need someone I can lean on
51:49, because every new step is just normal
51:52.
51:53I mean, you’ll never stop being afraid.
51:56I’ve realized for myself that if you
51:58want to develop, grow, try new things,
52:01enter different business areas, and put
52:03yourself out there, you’ll be scared at
52:06every stage.
52:08>> And you just have to accept that, live
52:10with it, and keep moving forward.
52:14And it’s scary to take those steps. And
52:16when you’re in such a fog, at least for
52:19me, I needed someone nearby I could lean
52:21on—not someone who would sell me
52:23something perfectly, but someone I felt
52:26would help me in that moment.
52:29>> I totally agree with you that you just
52:31need to put things into practice and not
52:33sit there judging if I’m worth it, if
52:34I’m capable, or if I’m good enough,
52:36because you can sit and think like that
52:38forever and nothing will change.
52:41I always test everything in practice,
52:42and I don’t have expectations that
52:44everything will work out. Like, when I
52:45came out of house arrest, in essence, I
52:47was starting from scratch. Well,
52:49obviously not from absolute zero, of
52:51course, but still, I just......
52:53>> that’s how it felt.
52:54>> The feeling was that I really had to
52:55figure things out, but I didn’t have any
52:57moral suffering. I was like, "Okay, time
52:59to figure it out, roll up our sleeves,
53:01what’s going on here."
53:03I was like, "Let’s say we can do this,
53:05this, and this—let’s see how it works,
53:07yes or no."
53:09So, generally, I think I don’t think
53:11much at all.
53:12Sometimes I should probably think a bit
53:14more.
53:15I very often jump into action
53:17immediately.
53:18>> That is a very strong quality of yours.
53:20I like the phrase: "If you want more
53:22money, you need to get a little bit
53:24dumber."
53:24>> Well, overall, actually, yes, because
53:26reflection really does get in the way
53:28sometimes. You start overthinking things
53:30for other people. Actually, overthinking
53:31for other people is a common mistake.
53:32>> A very good phrase. I would probably
53:34tweak it just a little. It’s not really
53:37about how much you reason, but about the
53:39underlying causes. Those internal
53:42reasons. Very often, it’s just scary to
53:44finally take responsibility for your own
53:45money and your own business and go make
53:47it happen. And it's much more profitable
53:49, of course, internally.
53:50You don't even notice it yourself, like
53:52, "I need to gather ideas for Reels,
53:54I'll go sit with ChatGPT."
53:56>> Like you're shifting responsibility to
53:58ChatGPT, to clients who won't buy. But
54:00you don't even know, you haven't offered
54:02them anything yet.
54:03To people who cover it all with the
54:05phrase, "I'm a perfectionist."
54:07>> Like, "I'm just preparing very
54:09thoroughly.". That's it. That
54:11is my main achievement. I learned in two
54:14years to just do things at a C-grade
54:15level. I'm an honors student, you know,
54:18red diploma, gold medal,
54:20>> the whole history. And that hindered me
54:22very much.
54:23>> And in the end, I just realized that I'm
54:25going to do things at a C-grade level.
54:27And it started to amuse me. I mean, I
54:29think, "Damn, wow, I can be a C-student
54:31, finally." And I started to just do,
54:33just do it in the process, and gain
54:35experience. It's hard to get into this,
54:37to agree with it. You feel that, no, you
54:40really need to prepare perfectly, a high
54:42level of responsibility. There is a high
54:43level of responsibility, we aren't
54:45excluding it. The question is about
54:47fulfilling obligations, for example, to
54:48your clients, or responsibility to
54:50investors, in your approach, in
54:51calculating finances, for instance, yes
54:53, here you can't do things at a C-grade
54:55level.
54:56You have certain areas that you can't do
54:58at a C-grade level.
55:00As for content, here I am praising
55:01myself, you often scold me that, "Albin
55:03, your stories are benchmark, but the
55:04Reels..."
55:10And I keep posting stories, I remember
55:12this summer, I say Sasha often tells me
55:14that my Reels are crappy, but I think
55:15I'm so awesome just for continuing to do
55:18it, to post, and the main thing is about
55:20consistency, right?
55:21So, the main thing is to do it, to
55:23continue. And in the process, you work
55:25on quality.
55:26>> Yes. I always say that you can improve
55:28content, but content that doesn't exist
55:31at all, you can't improve. You'll only
55:33fantasize in your head about what your
55:34content will be like.
55:35And in general, I think people often
55:38shift responsibility
55:40>> to things they actually shouldn't. I
55:42mean, you need to take responsibility to
55:43actually deliver a good product. I
55:45understand what you're talking about. I
55:46mean, I always have a very high standard
55:47. If I'm selling a product, I'm already
55:50trying hard on the inside. But I don't
55:52shift responsibility. For example, when
55:54I started selling, they wrote on Threads
55:55. "What can she even say?""She's not
55:58trendy anymore, she's outdated." I think
56:00, let my clients decide.
56:02>> Let the clients decide. And how do
56:03clients mainly decide? They simply vote
56:05with their money. I mean, it's a vote
56:06with their wallet. They either believe
56:08in you, or they don't. Why should I sit
56:10there and wonder if I'm trending or not
56:11? I'll just make an offer.
56:13>> Mhm.
56:14>> I'll make an offer, and whoever wants to
56:16, will come. That's it. And then, within
56:18the product itself, I really try to
56:19provide extra value, exceed expectations
56:22, and fully express everything the way I
56:24want to. But I don't pile on the
56:25pressure before the sales even happen. I
56:27mean, the sale is really just a testing
56:29phase. No one has ever died because
56:31someone didn't buy something from them.
56:34Well, perhaps,
56:38>> another reason that has an impact is
56:40that, uh, very often the internal goal
56:42is actually not the right one. We even
56:45touched on that. For example, the desire
56:47to be liked is more important than the
56:49goal of making money. Mm, by the way,
56:51yes, and it’s very hard for you to go
56:54for it just because you're measuring
56:56people's reactions, the number of likes
56:58, what the reach is. That might not be
57:01my strongest suit.
57:04I can openly admit that my content
57:06performs worse than a lot of other
57:08people's. But I'm more interested in the
57:10money.
57:11>> Mhm.
57:11>> Than in the reach. Yes, reach is
57:14important, but if it's crappy, money is
57:16more important to me. And whether I'm
57:19liked or not, how many likes I have, or
57:21if I have unfollows. To be honest, it
57:24would be nice if those things kept
57:25growing, but I’m more interested in the
57:28money. When the goal is to be liked, and
57:30that’s more important than the money
57:33itself. It's very difficult to grow
57:34because of that. There are other goals.
57:36Let me break it down using a client of
57:37mine as an example. I just recently had
57:39a consultation like that. A woman who
57:41owns a sportswear brand, and she sells
57:44it, among other things, through social
57:46media.
57:48But it took me an hour of talking to
57:50realize that, honestly, money wasn't
57:52even her priority, simply because she
57:54had a huge need.
57:56She just wants more attention for
57:58herself and to communicate with more
58:00people, and she is so inspired, meaning
58:03she wants everyone to listen to her and
58:05her advice, and to have an offline
58:07community where she can interact with
58:09people and give advice, but instead, she
58:12has a brand.
58:13>> Mhm.
58:15And she looks at it, and to be honest,
58:17it doesn't inspire her at all, but she
58:19comes to me with the request: "Alina,
58:21how do I boost my sales, how do I make
58:23more money?
58:25I have a brand."
58:26>> Well, you just quietly send people like
58:28that to me.
58:29>> There are people who really enjoy
58:31blogging and sitting around giving
58:32advice.
58:33And I can not only give advice here, I
58:36can also create a product, naturally.
58:39And I’m just analyzing her situation,
58:41saying, "You see, you have a different
58:42goal."
58:42>> Uh-huh.
58:44I mean, I can help you with your brand,
58:45but you need to treat it like a business
58:47.
58:48I have businesses, areas of my work that
58:50don't really inspire me. I’m only
58:52interested in the money there.
58:54>> Uh-huh.
58:54>> And that’s that.
58:56For example, I had warehouses in Moscow
58:58, a business that imports goods from
59:00China to Russia.
59:02We ship by containers and by trucks. Do
59:03you think that’s some kind of incredible
59:05passion of mine? It’s just an enormous
59:08grind.
59:09Dealing with clients, with contracts.
59:12Searching for things, selecting
59:14everything. Sure, there are people who
59:16handle it, but still, it’s not something
59:19that inspires me incredibly or gives me
59:21a thrill. I have a space where I want to
59:24fulfill myself. That’s public speaking,
59:27podcasts, and my blog. This is where I
59:29can find my self-fulfillment. I love
59:30working with people one-on-one. I could
59:33just do live streams and calls, analyze
59:35everyone, see where the money is, and
59:37help them earn it. That is also
59:39something I get a kick out of. Why stop
59:41yourself or anyone else, really?
59:43>> That’s exactly what I’m focusing on now
59:46.
59:47But those other businesses are necessary
59:49and profitable, so I run them in
59:51parallel, having organized my time to
59:53manage both while keeping a major focus
59:56here.
59:57But that doesn't mean I have to have
59:58emotional energy for them.
1:00:00But it was hard for her to treat the
1:00:02work as something uninspiring, because
1:00:04to do that, you have to approach
1:00:05business without emotions, avoiding that
1:00:07"Oh, it's so boring, so hard, these
1:00:09seamstresses again, this stuff again"
1:00:11attitude.
1:00:13I mean, if you run that kind of business
1:00:15based on emotions, you’re going to burn
1:00:16out.
1:00:18And one of my tasks when working with
1:00:21someone is that I know how to shift a
1:00:24person’s mindset.
1:00:28Many people work on emotions, they work
1:00:30on inspiration, and the problem is you
1:00:33can’t be inspired every single day just
1:00:36generating content all day long.
1:00:40And if you have another business or
1:00:42routine tasks, and you try to look at
1:00:45everything through an emotional lens
1:00:47without finding that constant
1:00:49inspiration, or if something just
1:00:51doesn't inspire you, it’s going to be
1:00:53very difficult.
1:00:56And from this, the tension builds: "I
1:00:57feel bad, I don't want to do this,
1:00:59everything is going wrong."
1:01:01That is, based on emotions. And the task
1:01:03here, which is what a more mature,
1:01:05entrepreneurial approach is all about,
1:01:07is to help a person grow up in business
1:01:10.
1:01:10And for me, this is one of the strategic
1:01:13tasks I work on with experts: yes, to
1:01:15preserve their ideas, inspiration, and
1:01:18so on, but to teach them how to work
1:01:20calmly, based on thinking, without
1:01:23emotions. So, if I'm talking about
1:01:25myself, I remember your first reaction
1:01:28when I said that I work an average of
1:01:3014-16 hours a day.
1:01:32Sometimes I have days off, but I'm okay
1:01:34with that because I really love money
1:01:36and I don't work based on emotions, you
1:01:38understand?
1:01:39I couldn't handle that kind of workload
1:01:41on emotions. Not everyone needs this,
1:01:42and I don't force all my clients to work
1:01:44like that. But it suits me.
1:01:46It only suits me if I can work calmly,
1:01:49based on neutral or neutrally positive
1:01:52emotions.
1:01:53But without negativity, without tension
1:01:55.
1:01:56And because people try to whip
1:01:57themselves into a state of inspiration,
1:01:59or look at their business through
1:02:01emotions, and try to resolve things
1:02:03emotionally, they start conflicting with
1:02:05people, with their followers, or feeling
1:02:07resentful towards followers because
1:02:08their reach is terrible.
1:02:11All of this leads to burnout.
1:02:13>> Yes. Honestly, even when I started
1:02:15talking, I thought: "Damn, well, I
1:02:16started thinking about myself,"
1:02:18>> yes,
1:02:18>> and I think, I generally always work
1:02:20absolutely neutrally, and I absolutely
1:02:22do not expect emotions from my work. I
1:02:24mean, yes, I made some cool Stories and
1:02:25was like, "Well, yeah, cool, that turned
1:02:27out cool." But I have no expectation
1:02:29that I will have some kind of cool
1:02:30Stories every single day. I just get up
1:02:32like usual, start doing my usual work,
1:02:35went, I don't know, hosted a live stream
1:02:37, went and filmed some Stories, posted
1:02:40them, and it's just like that every day
1:02:42. And pay attention, I'm talking about
1:02:44all these points from the perspective of
1:02:46emotions. I'm scared, I'm worried, I
1:02:48need to be liked by someone. I probably
1:02:51need to learn what they will say about
1:02:52me. Oh, responsibility is scary. This is
1:02:55such a, well, a more childish format of
1:02:57approaching business, more emotional,
1:02:59and it's very difficult to earn big
1:03:02money from it. At what cost?
1:03:04>> So, if we are talking about this kind of
1:03:06state, this approach,
1:03:08>> you can grow to reach big money, but at
1:03:10what cost?
1:03:11One of the areas I used to develop was
1:03:14the musical field.
1:03:15We worked a lot with musicians. I was in
1:03:18a relationship with a musician with whom
1:03:20we started a label, and he continued to
1:03:22develop in that direction. I delved deep
1:03:24into that niche. And
1:03:26>> I noticed with a large number of artists
1:03:29what happens to their psyche, what
1:03:31happens, and how, so to speak, they
1:03:33manage to get through life.
1:03:35That is, there are very severe
1:03:37consequences for many people who achieve
1:03:39something while being caught up in their
1:03:41emotions. There is a certain price for
1:03:44this as well. Not everyone can handle it
1:03:46mentally. Sometimes they need something
1:03:48that will help them. And unfortunately,
1:03:49people don't always turn to
1:03:51psychologists. There are, I don't know,
1:03:53situations with rehab and so on. Why?
1:03:56Because a person, while still like a
1:03:59child, achieves big money, and many end
1:04:01up regressing.
1:04:03I only support growth in a calm state,
1:04:07in neutral emotions, based on mindset,
1:04:10and systematic, long-term growth.
1:04:14These leaps, a one-off case, unrealistic
1:04:16results, and then the person falls apart
1:04:17and you don't even see them anymore.
1:04:19That's it, nobody needs that. And that's
1:04:21why people are afraid to win. Many of
1:04:23them don't know any other way. I mean,
1:04:25they only had that kind of experience.
1:04:26And after such an experience, it's hard
1:04:28to believe in yourself again. And you
1:04:30don't even want to set that bar for
1:04:32yourself.
1:04:34But in reality, there are many who do
1:04:35want to figure it out, who want to keep
1:04:37moving forward.
1:04:39I fully support that, but I will repeat
1:04:42here and say that if we are at 300-500
1:04:45now and want to move toward a million,
1:04:47two or three, we will have to change
1:04:50very deeply inside, including changing
1:04:53something.
1:04:54And I, honestly, don't believe in the
1:04:58result, in financial growth, without
1:05:01paying for it.
1:05:03It makes more sense to me to pay with my
1:05:05own changes, with my own maturing.
1:05:08At some point, I gave up, well,
1:05:09constantly being in some kind of
1:05:10emotions, looking for some kind of
1:05:12inspiration there.
1:05:14I gave that up and moved to more calm,
1:05:16more disciplined work.
1:05:18And I know how to work with that. I know
1:05:20how to work with experts so that I can
1:05:22help them,
1:05:23>> to transition them specifically into an
1:05:24adult position.
1:05:32You take an internal locus of control
1:05:34and are responsible for your own actions
1:05:35,
1:05:36>> then there will be very good growth,
1:05:37there will be systematic growth, there
1:05:39won't be these ups and downs, leaps, and
1:05:41so on.
1:05:41>> Well, for me, it seems to come naturally
1:05:43. That is, perhaps it's from nature and
1:05:45family upbringing, because my family
1:05:47upbringing was exactly like that: very
1:05:49consistent, calm, and hardworking. That
1:05:51is, everyone in our family is like that
1:05:52. And I believe that I specifically
1:05:54received this from my family. So, what
1:05:56you are saying is quite natural for me.
1:05:58And so I am very glad that you came and
1:06:00broke this down, explaining it as
1:06:02someone who works specifically with this
1:06:04topic.
1:06:05I think it would be appropriate to
1:06:07mention here that if our viewer or
1:06:09listener wants to get a free analysis
1:06:11from you, we will put up a QR code right
1:06:14here that they can use to just message
1:06:16you—is that right, did I get that right
1:06:19?
1:06:20Yes. And sign up for this free analysis
1:06:23to find out how Albina sees your growth
1:06:26points and what she suggests you do.
1:06:28Basically, just so she can take an
1:06:30outside look at your situation.
1:06:31Everyone's situation will be unique,
1:06:33after all.
1:06:34And this outside perspective is
1:06:35sometimes so important; it very quickly
1:06:38affects your results, even your money in
1:06:40the moment.
1:06:41>> Uh-huh.
1:06:42>> But you can also see the perspective
1:06:44immediately; this isn't some classic
1:06:47psychology, like coming to a session to
1:06:49work through a specific trauma.
1:06:52Not from that angle, but from the point
1:06:54of view of what is stopping me from
1:06:55moving toward bigger money right now.
1:06:58>> Uh-huh. What are the internal
1:06:59limitations? What are the reasons why
1:07:01I’m not growing further?
1:07:02>> Do you take everyone for these analyses
1:07:03, or are there some restrictions?
1:07:05>> On average, I take people for analysis
1:07:07who have an income of 300-500 thousand
1:07:09or more.
1:07:10>> If they are "little ones," so to speak—
1:07:12meaning we are just moving toward those
1:07:14sums and have, for example, an income of
1:07:1550-100 or 150 thousand.
1:07:17I have a club. I have a club, and it is
1:07:20free.
1:07:21It’s still called "Here and Now,"
1:07:23because I build things there, help them
1:07:26, and break down tools that will help
1:07:28them grow to the required amount.
1:07:31>> And sometimes that is enough, and they
1:07:33are comfortable. And they say, "Albin,
1:07:35I'll live with this for now." Well, okay
1:07:37. And they grow to 300 there. They just
1:07:39come, watch the live streams, and work
1:07:41on themselves.
1:07:42>> Uh-huh.
1:07:42>> You can come to the club, grow, and work
1:07:44on things. It is free. It is private. I
1:07:47regularly conduct live streams there
1:07:48almost every week. Listen, you really
1:07:50put a lot into it and, in general, put a
1:07:53lot into, you know, raising the level of
1:07:56awareness
1:07:57>> people have regarding money.
1:07:59>> Because, you know, there is this
1:08:01constant—we kind of prick ourselves, we
1:08:04escalate our state by thinking that you
1:08:07didn't succeed, you didn't make it.
1:08:11It is very hard to look at others who
1:08:13are scaling and growing, while you feel
1:08:14...I'm not talking about someone else,
1:08:16I'm talking about my own feelings.
1:08:18I went through that. I mean, I
1:08:19encountered this, and it made me feel
1:08:21very bad. I am convinced that you can
1:08:23only help a person with something you
1:08:26have managed to figure out yourself. And
1:08:28managed to help a large number of other
1:08:30people figure out as well. It all worked
1:08:32, right?
1:08:33Meaning you began to understand, but you
1:08:35can only teach what you have gone
1:08:36through yourself.
1:08:37>> Well, yes.
1:08:38>> Uh, if I just, let's say, read some book
1:08:41and convey that thought to a person, it
1:08:44won't help them.
1:08:45It's just a retelling of some
1:08:47information. But if you have lived
1:08:50through it several times, several crises
1:08:53, these difficult transitions, you
1:08:55understand how to work with it?
1:08:58>> Yes. Otherwise, everyone would just go
1:08:59to ChatGPT, type in their requests, and
1:09:01everyone would be rich, healthy, and
1:09:03happy. Well, no, you really need a
1:09:05person, you need experience, that's why
1:09:07people listen to podcasts so much, watch
1:09:09blogs,
1:09:09>> buy new products, and so on. That's true
1:09:12.
1:09:12Let's then leave a link to your free
1:09:15club about money here and now.
1:09:18We are leaving a link to sign up for a
1:09:20free strategy session with you for those
1:09:22who are already making about 300-500.
1:09:25What else?
1:09:25>> I haven't finished speaking yet. We
1:09:27still have reasons.
1:09:28>> There are more reasons. Let's hear them
1:09:30out.
1:09:31>> It is very hard to endure a period of
1:09:33uncertainty when we are moving toward
1:09:36some goals and we don't see those quick
1:09:39results.
1:09:40These results might not appear for a
1:09:42month or two.
1:09:44I mean, the progress is very slow.
1:09:46I remember how you talked about the fact
1:09:48that if you attracted clients in a year
1:09:50—
1:09:51>> followers—
1:09:52>> followers, yes, they might bring some
1:09:54money in a year.
1:09:55Meaning it's still time that they spend
1:09:58with you, but you can speed it up, would
1:10:01you agree?
1:10:02Meaning, if there is more content, if
1:10:04there are more live streams,
1:10:06>> more sales content, yes,
1:10:08>> then the whole system must be built.
1:10:11And having worked with all the external
1:10:13and internal reasons, you can very
1:10:15quickly sell your services, yes, and it
1:10:17is important to be good at selling them
1:10:19, what people actually need, not just
1:10:21what you want, right?
1:10:23Meaning you must have, well, all these
1:10:25external reasons that we analyzed, they
1:10:28should be, well, worked through. Well,
1:10:30these factors that influence you, and
1:10:31internal ones, shouldn't be there. Then
1:10:33it will be very profitable. You will
1:10:35grow qualitatively, but initially, you
1:10:37need to invest. There is one more reason
1:10:39why it is very hard to endure this
1:10:41uncertainty. And many people collapse.
1:10:43It overlaps with goals. It is when there
1:10:46is hope for someone else. For some
1:10:47reason, people very often come to me
1:10:49with such a situation.
1:10:51An example. A 28-year-old guy. An anime
1:10:55movie website. Uh-huh.
1:10:57>> His request is to attract advertisers to
1:11:00the site and start making money. We’ve
1:11:03been sitting with no income for 2 years
1:11:04.
1:11:04>> So, he’s had no income for 2 years. He
1:11:06came to you and said, "I have this site
1:11:07, what am I doing right?""
1:11:08>> Agina, how do I make money?""You can
1:11:11break it down." So, I start breaking it
1:11:12down for him. This is a public stream,
1:11:14so it’s with everyone watching. What’s
1:11:16the situation? I ask, "What have you
1:11:17been living on for 2 years if there’s no
1:11:19income?""They help me.""How much do your
1:11:21parents and relatives give you?""Well,
1:11:23about 150,000 rubles.""Or 120, I think.
1:11:26" I say, "Does that suit you? Can you
1:11:28survive on that?" He says, "Well,
1:11:29generally, yes." I say, "So, are you
1:11:30comfortable?" He says, "Well, yeah."
1:11:33He came...
1:11:33>> I say, "You see, the thing is, I'm not
1:11:36the person who will give you a
1:11:37painkiller." I won't numb the pain. Can
1:11:40I tell you what the matter is? It will
1:11:42be unpleasant. If you want, let's do it
1:11:45. "He says," Yes, I want to. "I say,"
1:11:47Look, for some reason you’ve decided
1:11:48that everyone around you—your parents,
1:11:50your relatives—owes you, that for some
1:11:52reason they are obligated to support you
1:11:54, even though you’re at that age and
1:11:56still haven’t achieved anything yet. "
1:11:58He says," Well, I am trying. "I say,"
1:12:01Let’s skip that point, I’m not in the
1:12:03mood to argue.
1:12:04"But when a person's basic needs are
1:12:07generally met, when you tell me that
1:12:09everything is fine with you, you don't
1:12:11have a strong desire to move forward.
1:12:15It’s good when there are people who
1:12:16really want it. But if you actually
1:12:18wanted it, you wouldn't have been stuck
1:12:20for 2 years with absolutely no results.
1:12:22And you pretend like you’re doing
1:12:23something. Often, there’s this illusion
1:12:25of frantic activity happening, like
1:12:27we’re trying to do something. But in
1:12:29reality, no. If there’s no mindset, no
1:12:31motivation, and you have this hope that
1:12:32someone owes you, that someone will help
1:12:34you, and someone will deliver the
1:12:35results, then there won’t be any results
1:12:36, and there certainly won’t be any
1:12:38quality ones. And you can stop torturing
1:12:39yourself, and you can......
1:12:41>> just accept it, yeah, and say," I'm okay
1:12:42with this. "First, agree and see what
1:12:45you will feel at that moment.
1:12:47>> Uh-huh.
1:12:47>> Because why deceive yourself? Many girls
1:12:50have this theme too. There’s a reliance
1:12:53on a man, that let him work, let him
1:12:56earn money, and my thing is more like a
1:12:59hobby. Okay.
1:13:02Oh, well, not necessarily. You need
1:13:05millions for that. Maybe it suits you as
1:13:08a hobby. Perhaps you'll get so
1:13:10interested in the process that you'll
1:13:11keep moving forward.
1:13:13But building a real system requires an
1:13:16adult approach. Sometimes you have to
1:13:18deal with the fact that things don't
1:13:20come easy, and you have to take more
1:13:22responsibility. You need the mindset
1:13:24that you really want to achieve this
1:13:26result.
1:13:27And often people quit because it’s just
1:13:32too hard.
1:13:34That’s the thing.
1:13:35>> Well, how do you feel about this?
1:13:36Don't you think that, in general, a
1:13:38normal, healthy, adult person should be
1:13:41able to take that responsibility and
1:13:43still have at least some money of their
1:13:45own?
1:13:46>> My take is that I don't rely on anyone
1:13:49at all.
1:13:50>> Uh-huh.
1:13:52And, by the way, a year ago at Danya's,
1:13:54I think we were filming, I said that I’d
1:13:57be happy, well, it would be nice if
1:13:59someone gifted me a G-Wagon, but I’d
1:14:02enjoy the one I buy for myself the most
1:14:04.
1:14:06It just happens every time that I really
1:14:09want to buy it, but each time I invest
1:14:11either more into my businesses or into
1:14:13my education, because I pay over 30
1:14:15million a year just for my education,
1:14:17but I still want to get to it.
1:14:20But I want to reach it in a way that I
1:14:21feel very calm and financially literate
1:14:22about it.
1:14:23>> Well, you actually have very cool
1:14:24financial literacy, by the way. We once
1:14:26discussed this topic together
1:14:28>> and how you live.
1:14:30Meaning you don't inflate your standard
1:14:31of living much, even though it's high,
1:14:33yeah, I live quite calmly.
1:14:35But at the same time, I invest in assets
1:14:36. My main asset, my primary asset is
1:14:38myself, that is, my mind, my development
1:14:40—that's the most important thing, and my
1:14:42businesses.
1:14:43But I mean that I don't count on anyone
1:14:45, I don't rely on anyone, and I don't
1:14:47expect help from anyone, even if there
1:14:49are always people around who can help
1:14:51figure things out.
1:14:53It's my personal growth, it's my
1:14:55development, and I bet on myself.
1:14:58As someone who was in a relationship for
1:15:01almost 10 years, even a bit more, I can
1:15:05say that for me, the best bet is on
1:15:07myself, not relying on anyone.
1:15:10You can be, well, in a partnership, I
1:15:13mean, you can be in a relationship, but
1:15:16independently of business. Okay, right?
1:15:18So we won't get into that topic. But if
1:15:20we are talking about business, well,
1:15:22your man can help with something. You
1:15:24can also collaborate on some things if
1:15:26you're okay with that.
1:15:28But when it comes to personal money, I
1:15:31still believe in hoping and setting
1:15:33myself up to handle it on my own.
1:15:36And I need that.
1:15:39Meaning I'm ready to fulfill my
1:15:40potential, I invest in myself.
1:15:43And that's it. I mean, very often,
1:15:45people just don't want to grow up,
1:15:48>> right?
1:15:50>> That's a separate topic, let's not touch
1:15:52on femininity and infantilism.
1:15:55Well, it's also a little point. There
1:15:57are many, well, like little girls,
1:15:59children, girls who hope that a man will
1:16:02solve everything. Okay, I don't really
1:16:05support that, but to each their own. I
1:16:08mean, I'm not judging, it just doesn't
1:16:10personally suit me. And most often,
1:16:12that's not my client. That's the thing.
1:16:15My client, and it's mostly women—
1:16:18although I do work with men—is someone
1:16:21who wants to achieve things on their own
1:16:24. I'm the kind of person who felt bad
1:16:26due to a lack of personal fulfillment.
1:16:28It really hit me hard. Apparently, I
1:16:30needed to hit rock bottom completely. I
1:16:32would smoke two hookahs instead of
1:16:34breakfast, just to, well, I felt like
1:16:36things were just not right at all. You
1:16:38don't have to go that far.
1:16:40You can just realize that yes, I need to
1:16:42grow, I want to, but I don't understand
1:16:44how to start from this point.
1:16:47But my point is that I communicate with
1:16:50such people, and I sincerely believe
1:16:53that if your mindset regarding your own
1:16:56money and fulfillment relies on yourself
1:16:59, your maturity, and your development,
1:17:01then you will succeed.
1:17:05But if you are constantly waiting for
1:17:06someone else's help or support, and
1:17:08waiting for someone to take your
1:17:09responsibility, the money will go to the
1:17:11person who can take that responsibility
1:17:13.
1:17:13Otherwise, well, it won't happen; money
1:17:15only goes hand in hand with
1:17:17responsibility. If you don't want to
1:17:19take more responsibility, there won't be
1:17:20more money. But that's a point that
1:17:22becomes clear in the process.
1:17:24>> Well, that's very interesting. That's
1:17:25very interesting. And I completely agree
1:17:27with you here. I stand with you, and I
1:17:29agree that not being in an adult
1:17:31position, not having your own money—
1:17:33even if it's just a little bit, it's not
1:17:35about millions, just some of your own
1:17:37money—is dangerous.
1:17:38>> It is simply dangerous in life. And for
1:17:40a woman, this is primarily dangerous.
1:17:46>> Are there any other internal points, uh
1:17:48, internal reasons why there might be no
1:17:51money?
1:17:52Or can we already sum things up somehow
1:17:54, repeat the points we’ve made?
1:17:57In concluding, I’d like to say that
1:17:59there can be various reasons. You might
1:18:02have found yourself somewhere in this
1:18:04analysis. There are actually a lot of
1:18:06them. I just touched on the most common
1:18:08ones, perhaps. Maybe one more of the
1:18:10common ones. That is, it’s hard in
1:18:13principle to start moving right now.
1:18:15Feeling glued to the couch, low energy,
1:18:18and it's hard to move forward, to start
1:18:20, to take that step.
1:18:21It’s like you’re just being sucked into
1:18:24staying at your current level. That’s
1:18:26normal. The story is that in each of
1:18:28these cases, most often—well, this is my
1:18:31approach, my vision—you need a person. I
1:18:33mean, my teacher helped me grow at one
1:18:36time, yes, and I still invest in that
1:18:38way as well.
1:18:39I believe that you need someone here who
1:18:42has gone down this path and who can help
1:18:44you grow further.
1:18:45Simply because this ceiling, this glass
1:18:48jar, is an illusion. It’s just how you
1:18:51perceive this world, your attitude
1:18:53toward your money, and toward further
1:18:56growth.
1:18:57Something didn’t work out in the process
1:18:59, and you thought that it meant, I don't
1:19:01know, if I work more, then that's it—
1:19:03I’ll lose my family.
1:19:05But when should you live? It must mean
1:19:07you have to plow really hard at the
1:19:09expense of your well-being.
1:19:11No, you can move forward, uh, and still
1:19:13feel good and find time for everything.
1:19:17But here, of course, the question is
1:19:19always what our goals are, and to go
1:19:20forward in stages, but you need someone
1:19:22who can see the route.
1:19:23If we get stuck, that’s exactly when you
1:19:26need a person.
1:19:28But if there’s a feeling that there’s
1:19:30some fog, no clear picture, or even not
1:19:33enough energy for something, uh, you can
1:19:36still write to me in such cases.
1:19:39I conduct these sessions, but I
1:19:41anticipate that, I don't know, maybe, if
1:19:43anything, I’ll just send a pre-sign-up
1:19:45list if there are too many requests.
1:19:47I understand that, well, I can handle
1:19:49six to eight sessions a day. Well, at
1:19:51most, I usually set fewer, but within a
1:19:53foreseeable amount of time I will
1:19:55conduct them, and you can always,
1:19:57absolutely, write to me. I understand
1:19:59that YouTube is the kind of thing where
1:20:01people might write even a year later.
1:20:04Misha Timochka and I were recording a
1:20:06new podcast recently, and on the day we
1:20:09posted it,
1:20:10>> he wrote to me, sent a screenshot, and
1:20:12said:" People are still sending me the
1:20:13code word from the last podcast, which
1:20:15was like 2 years ago. "
1:20:16>> Yes, YouTube is like that, it can keep
1:20:18showing up for a long time. So, I take
1:20:20it your time isn't limited. So,
1:20:22basically, this podcast is just out
1:20:24there, right?
1:20:25>> If you ever want this magic pot to stop
1:20:27cooking, we'll just hide it and that's
1:20:29it.
1:20:29>> Or I could send you some other materials
1:20:31as well.
1:20:33Otherwise, even if you are waiting for
1:20:35an audit, write to me, take a look, even
1:20:37in my free club there are already
1:20:39recordings of audits, they will be very
1:20:41helpful.
1:20:43You can actually restructure a lot based
1:20:45on them, see something in yourself that
1:20:47is really holding you back.
1:20:49I’ve audited blogs, businesses, and a
1:20:51large number of different experts there
1:20:53.
1:20:54All these recordings exist, they are
1:20:56pinned in the channel. There will also
1:20:58be a link under this video to the
1:20:59channel and my social media.
1:21:01>> Yes. Well, we’ve actually touched on a
1:21:03lot of things today, even though the
1:21:04topic of money is vast.
1:21:05>> Vast,
1:21:06>> a very vast topic. We could have delved
1:21:08deeper into each subtopic and talked
1:21:10about so much more. I sometimes had to,
1:21:12you know, keep my mouth shut, because I
1:21:15also wanted to say something,
1:21:16>> but I thought, okay, okay, let Albina
1:21:19speak, it’s her broadcast,
1:21:22>> well, did you agree with what I was
1:21:23saying?
1:21:24>> Of course, I completely agree with
1:21:25everything. It might just be easier for
1:21:27me to talk about it as someone who, well
1:21:29, apparently, had more of an inclination
1:21:31for it and everything.
1:21:32>> So it just makes sense to you. Well yes
1:21:34, that's it.
1:21:35>> Yes, yes, for me it's like, well yeah, I
1:21:37mean, and
1:21:38>> well, that someone would think
1:21:39differently, right.
1:21:40>> And precisely because it's unclear to
1:21:42many, or it seems so, in general, well,
1:21:44but, it’s better to dig in and take a
1:21:46look; in reality, if something is there
1:21:48, it's better to admit to yourself,"
1:21:50well yes, I do have that issue.
1:21:54"Or, let's say, based on what we
1:21:55analyzed, if something wasn't about you
1:21:57, you can still sign up.
1:21:59I will look at the situation, why there
1:22:01is no growth.
1:22:02Because most often it is either the
1:22:03business or there are some reasons
1:22:05inside us why this growth isn't
1:22:07happening. And that is a normal
1:22:09situation. Everyone faces this.
1:22:12But if there is this ceiling and we
1:22:13aren't growing anymore, but there’s a
1:22:15drive to scale further, to keep earning
1:22:17money, then of course you need to change
1:22:20your product, or business, or personal.
1:22:23mindset, yes, change it. Well,
1:22:25everything I agree with or things I
1:22:27consider obvious for myself, it confirms
1:22:30, because I am a person who earns a lot
1:22:32, yes,
1:22:33>> and I, in principle, money loves me. I
1:22:35love money. So for me, in general, in
1:22:37life
1:22:38>> money was never the actual goal, but I
1:22:39always liked, really liked earning and
1:22:41spending it.
1:22:42And when such opportunities arose and I
1:22:44realized that I was earning little on my
1:22:46assets and started to look into it,
1:22:47things started going really well for me
1:22:49.
1:22:50So, I suppose I confirm as an example
1:22:52that what we discussed today is really
1:22:54how it is. So let's probably wrap things
1:22:57up then. Guys, I will be very happy, as
1:22:59is tradition, if you write down some
1:23:01insights from the podcast. We always
1:23:03read them with pleasure.
1:23:04It really helps promote the episode,
1:23:06promote my channel, so that more people
1:23:08learn about earnings, promotion,
1:23:10personal branding, and everything else.
1:23:13So please write what you remembered,
1:23:15maybe what you realized, some
1:23:16interesting thought, or if you disagree
1:23:17with something.
1:23:19definitely write that too, we are also
1:23:21very interested in reading that.
1:23:24Subscribe to my channel, subscribe to
1:23:26Albina's social media, join the club,
1:23:29sign up for reviews, and see you in the
1:23:31next episodes.
1:23:33And today with you were me, Sasha
1:23:35Metroshina, host of this podcast, and
1:23:37Albina Fakel, an entrepreneur. And, as
1:23:39we realized, a person who understands
1:23:42money perfectly.
1:23:43>> Thank you, Sasha.
1:23:44>> Thank you.
1:23:45>> Bye.
1:23:47(Laughter)

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