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Настройка ВК Реклама 2026 | Пошаговая Инструкция — Transcript

by Руслан Панфёров - Яндекс.Директ · 9,601 words · 1,395 segments · language ru · Watch on YouTube

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0:00Hi. In this video, I will show you
0:02step-by-step how to set up and run ads
0:04on VKontakte so that they don't just
0:05burn your budget, but actually bring
0:07you customers. You’re in for a
0:09step-by-step guide that accounts for
0:11all the changes that have happened with
0:12VK ads in 2026. My name is Ruslan.
0:15I’ve been working in advertising for
0:16over 8 years in total. I spent 3 of
0:18those years on staff at Yandex, and
0:20I’ve even spoken at business
0:21breakfasts and advertising conferences.
0:24Basically, I have a massive amount of
0:25experience and expertise. If you’d
0:27like to hire me for ad setup and
0:29management, be sure to reach out. My
0:31contact details are in the description
0:32of this video. Now, let’s start
0:34setting things up. Okay. Before we
0:36start the setup, I should probably tell
0:38you about three important things
0:39regarding VK ads. First off, you don't
0:42have to direct VK ads only to your VK
0:44community, right? That’s the most
0:45obvious one. For example, if you have
0:47your own group, you can direct people
0:49from your ads here to your group so
0:51they can message you and submit their
0:52requests. But that’s just one of the
0:54possible options. You can also direct
0:56your ads to your website, for example,
0:58if you have one. Well, accordingly,
1:00when a person clicks on the ad, they
1:01will be taken to your website. And
1:03third, where you can direct people with
1:05ads is a lead form. It’s a thing like
1:07this. Look, I found an ad here. When I
1:09click on it, some information opens up
1:12here first. By the way, this is a
1:14mini-landing page. We’ll talk about
1:15that later too. This is also created
1:16through VK ads. I’ll show you later.
1:18There. But here I can click the "submit
1:20request" button. And here, fields
1:23appear where I can enter my details,
1:25click the "send request" button, and my
1:27contact information will essentially go
1:29to this organization. So, we have three
1:32places where we can drive people.
1:34That’s a website, a group, and a lead
1:35form. The lead form is the simplest
1:37option. You don't need to create
1:39anything in advance; you just set up
1:40the lead form itself. It takes
1:42literally 20-30 minutes, and that’s
1:43it—you’re already collecting
1:45contact info, calling people, and
1:46making sales. That’s the first thing.
1:48And the second, VK ads. Many people
1:51think that they only show up on
1:52VKontakte, that is, here in the feed,
1:53like I was looking at just now. Yes,
1:56but in reality, VK has its own—or
1:58rather, the Mail.ru Group has its own
2:00large ecosystem. And VKontakte
2:02advertising is shown not only within VK
2:04itself, but also on Odnoklassniki,
2:06mail.ru, VK Video, and a huge number of
2:08sites that are actually part of their
2:10ecosystem. And ads can be shown in all
2:13those places through the VK Ads manager
2:15. That’s the second point. And the
2:17third thing you must understand is that
2:20, unfortunately, VK advertising doesn't
2:22work for everyone. And that is truly
2:24the case. I actually just recently
2:26wrote a post in Telegram about who
2:27advertising is right for, and for whom
2:29it will just be a waste of money. So,
2:31by all means, a QR code has appeared on
2:32the screen now, and there is a link in
2:34the video description. Go to my
2:36Telegram channel, first of all, make
2:38sure to subscribe to it, and secondly,
2:39the last or second-to-last post there
2:41will be about who VK advertising is
2:43suitable for. And read it first to see
2:45if you even need it or not. If you do,
2:47then okay, let's get it set up. So,
2:49before setting it up, we first need to
2:51decide, of course, where we are going
2:53to lead the people from the ads. And,
2:55accordingly, if we are going to lead
2:56them to a group—well, I have a group
2:58like that, you don't need to subscribe
3:00to it, I don't maintain it, I abandoned
3:01it a long time ago—but let's say you
3:03have a community that you manage
3:04actively. If you have abandoned it like
3:06I have, then you shouldn't lead people
3:07there. I mean, if people come in and
3:09see that your last post was on, say,
3:11April 28, well, naturally, they will
3:13realize the community is dead, so
3:14there's no point in writing or reaching
3:16out, so it's better not to. But if you
3:18have an active community that you
3:20constantly maintain, then you can lead
3:22people there, but you will definitely
3:23need to add a bot to the group. And if
3:26a person comes to your community from
3:28an ad and sends you a message, and you
3:30don't reply within, I don't know, 5
3:32minutes, they will most likely leave
3:34and never become your client. So,
3:36accordingly, we definitely need a bot
3:38in the messages so that when a person
3:39writes, the bot replies immediately,
3:41performs some initial lead processing,
3:42and maybe collects some additional
3:44information from them. And most
3:45importantly, this gives a real, live
3:47person time to step in and process the
3:50data that the person left in the bot.
3:53Okay, the group part is clear. Second
3:54point. If we want to run ads to a lead
3:56form like the one I showed here, we
3:58first need to set up that lead form
4:00accordingly. If we are running ads to a
4:02website, let's start with the website
4:04first, as it will be quicker. If we are
4:06running ads to a website, we need to
4:07install a pixel on it. A pixel is
4:09similar to Yandex Metrica, if anyone
4:11knows what that is. Basically, it's a
4:14VK tracker that you install on your
4:16site to collect statistics. It tracks
4:19how many people visited the site from
4:21your ads, what actions they took, and
4:22so on. We first need to create and
4:25configure the pixel. This is done right
4:27here in the Conversions section. Let's
4:29head over there. The first tab here is
4:30for pixels. Click on "Add pixel" here.
4:33You need to enter your website's URL
4:34here. I’ll just type vk.ru for now.
4:37Click "Add pixel," then "Create new
4:40pixel," and it will be created for you.
4:42There, my pixel has been created.
4:44There’s a "Get code" button right
4:46here, but let's close this for now. It
4:48says right here that no data is being
4:50received. Since we just created the
4:53pixel and it isn't installed on the
4:55site, in this case vk.ru, it isn't
4:57collecting any data yet. We need to
4:59install it. Go to the "Configure"
5:01section here. Here is the pixel code.
5:04It’s the second tab. First, I
5:07recommend leaving the "Automatic event
5:09tracking" button turned on. Then VK
5:11will automatically create goals for all
5:13actions on your site. It’s quite
5:15convenient. Below that, we see the
5:16pixel code. We need to copy it and then
5:19go into your website's code and place
5:21it in the header or footer. Basically,
5:23you need to add this script to your
5:26site so that it appears on all pages.
5:30It is best to place it in the site
5:31header because that is usually part of
5:33the template and applies to every page
5:35automatically. Once you add the code
5:37there, it will be active across your
5:39entire site. Okay. Install the code.
5:42After that, you will see statistics
5:44from your ads for your website in the
5:46Events section. Meaning you’ll be
5:49able to see not just those who clicked
5:50the ad, but how many people, for
5:52example, filled out a form on the site,
5:54or went from the site to Telegram, or
5:56some messenger, or elsewhere. Basically
5:58, you’ll be able to see all the
5:59target actions on the site. Okay, so
6:01the site is sorted out. Now let’s get
6:02back to the lead form, this one right
6:04here. As I said, we also need to set it
6:06up first. The lead form, as I mentioned
6:08at the very beginning of the video, is
6:10set up in just about 20–30 minutes.
6:12Here is the lead form section. We go
6:15here and click on "Create Lead Form."
6:18And here we just fill in all the data.
6:20Accordingly, first, we enter a name
6:22here. This is just something you can
6:24specify for yourself. So when you have
6:26many lead forms, you don’t get
6:27confused between them and understand
6:29which is which; you name it for
6:31yourself here. Next, look, there is a "
6:33Create Landing Page" button. What is
6:34that? You can create a landing page.
6:36There is an "Edit" button right here.
6:37You can add text blocks, images, or
6:40videos here. So, for example, you click
6:43"Add Text," and a field appears where
6:45you can write some text. Or you can add
6:47an image. You upload a picture, let’s
6:49say this one. And accordingly, the
6:51image is added. And, of course, the
6:53same goes for video. What does this
6:54landing page look like? We actually
6:56just saw it right here. So, look, when
6:58I click on the ad here, a landing page
7:00like this one opens up for me first.
7:02This is what they created for
7:03themselves. And only at the bottom do I
7:05have a button to submit a request. And
7:06only then can I fill out the form
7:08itself. If you create a landing page,
7:10it will be the same for you. If you
7:12uncheck this box—where is it—yes,
7:15uncheck the box and don't create a
7:17landing page, then, in general, the
7:20form will open immediately when
7:23clicking on the ad. So the previous
7:25stage won't be there. And look, there
7:27is a point to consider here as well. If
7:28you have a technically complex product
7:30where you first need to throw some USPs
7:32at the person or tell them about your
7:34product in general before they are
7:36ready to submit a request, then, of
7:37course, you can create a landing page.
7:40Add it, write some information about
7:42yourself, and run ads to it. But in
7:45most cases, when your service isn't
7:47very complex, for example, appliance
7:49repair, you won't need this landing
7:51page because it creates an extra step.
7:55Meaning, a person clicks the button, or
7:56rather clicks the ad, and first, they
7:58see something unclear; they have to
7:59open it again, click the "leave a
8:00request" button, and only then can they
8:02actually submit it. So, the customer's
8:05journey before becoming your client
8:07gets longer and more complicated, which
8:09, naturally, can affect your conversion
8:10rate. Meaning, you might get fewer
8:14requests. That's why I don't recommend
8:16everyone create a landing page, only if
8:18it's truly necessary. In other words,
8:20if you feel that you really need it.
8:22Alright, okay. Next, we need to fill
8:23out the lead form itself. Here, I
8:25always recommend choosing "More Volume.
8:27" Oh, "Compact." Here we just get, what
8:29, how much? 35 characters to write the
8:31ad. And for the lead magnet, it's the
8:34same thing. I mean, sure, okay, 50
8:35characters for the headline, but
8:37there's no actual text body here, by
8:38the way. And here, this little gift
8:40icon appears. You can change it here.
8:43Either a discount or a bonus. Well, you
8:45need to specify a bonus here,
8:46accordingly. You write the bonus you're
8:47giving the person here, or the discount
8:49. And here you enter how much the
8:50discount is, for example, say, 500
8:52rubles. Like, for instance, just like
8:53that. And you get this gift icon with a
8:56number, showing, like, a 5,000 discount
8:58. There is absolutely no point in this.
9:00I always recommend everyone use only
9:02this form, "More Volume," only this
9:04format, simply because you can use 350
9:06characters here. And obviously, with
9:09350 characters, you can clearly write a
9:11better USP than with 50 or 35.
9:14Accordingly, you'll create more
9:15attractive text, and your conversion
9:17rate from the lead form will be higher.
9:18Now, first, we upload a logo, let's
9:20just use this one for now. Next, we
9:22need to enter the organization's name.
9:23When you type something here—why is
9:25my language set to English?—when you
9:27type here, it immediately shows you on
9:28the right how it will look. So,
9:30accordingly, you can see how everything
9:31will work for you later on. You fill
9:33everything out. You can change the
9:34button color here. Well, let's make it
9:36blue, for example, and you can also
9:38choose a cover image option here. Well,
9:40accordingly, you just upload a picture
9:41here, and then it will appear right
9:43here. Let me upload it now and I'll be
9:44back. So, I've uploaded a picture, I
9:46just chose a random one. Don't pay
9:47attention to it, I'm just doing this as
9:48an example. Everything here, well, you
9:50see, I'm writing some nonsense. This is
9:51just an example to show how it's done.
9:53Next, we click continue. And here we
9:55need to set up the questions. First,
9:57the contact details we'll be collecting
9:59from the person; by default, it's name
10:01and number, but we can add more, like,
10:03for instance, birthday and city. Click
10:06add. And here we can write some
10:07additional questions of our own. And
10:10for those, we can either choose options
10:13for the answer, or we can, well, select
10:15free-form answer. Then the person will
10:18simply, well, have a field to enter
10:20text, and they will write it out. the
10:22answer themselves. Okay. I won't be
10:24adding that for now. I've decided on
10:26the questions here. Okay, let's move on
10:27. Click continue. And here we just
10:29write what will be at the end. Well,
10:31accordingly, thanks for your answers.
10:32Thanks for your answers. Application
10:34sent. Here, for example, you can write:
10:36"We will contact you during business,
10:38well, business hours." Well,
10:40tentatively, something like that. And
10:42here you can also add, I clicked on add
10:43a link to a community or website. Here
10:45you can add a link to your website.
10:46They will appear right here at the
10:47bottom. Or, well, let me add a phone
10:49number right now. Here. And this is how
10:51it will look. Well, accordingly, if you
10:53add a link to a website, there will be
10:55a "go to website" button here, and it
10:56will take you to your website. Click
10:58next, continue. And here we need to
11:00specify our personal data. This is
11:02mandatory, it's by law, well, basically
11:04, by law you must specify who the
11:07operator is, who processes the data and
11:09for what purposes. VK will handle
11:11everything automatically. You just need
11:14to enter your information here and
11:16that's it. Next, we choose where we
11:18want to receive applications. We can
11:19receive them by email. Well,
11:21accordingly, when a person fills out
11:23the form, you get an email with all the
11:25data the person provided, or receive
11:27them in VK Messenger. Then you will
11:29simply receive a message in your
11:31VKontakte private messages from VK Ads,
11:33containing the same information that
11:35the person filled out in the form. And
11:38this way, let's leave it so we can
11:39receive leads in VK, for example. I’m
11:41clicking save, but it won’t let me
11:42without filling it out. Well, okay. But
11:44I have shown you the process. The form
11:45is set up this way. As I said, it’s
11:48all done as simply and quickly as
11:50possible. So we have decided where to
11:52direct the advertising. Let's say, just
11:54for example. Now we will direct it to a
11:56community, specifically to mine here.
11:57And accordingly, well, I certainly
11:59won't be creating a bot here right now.
12:01I don't have one here. And creating a
12:03bot is not a quick process, it takes
12:04time. I think that's a topic for a
12:06separate video. Maybe I'll film it
12:07later on. I definitely won't be doing
12:09it right now. But, I repeat, if you are
12:11directing to a group, you definitely
12:12need a bot. Well, okay. Let's assume
12:14we've decided. The lead form. We have
12:16set all of that up. Now we need to
12:18create a campaign. How is that done? We
12:20go to the campaigns section. And here
12:22we have a blue "Create" button. We
12:23click on it. Alright. And this window
12:26opens up for us. And what do we see
12:28here? First, we have the "Quick Launch"
12:30format. I do not recommend using it. It
12:32works very poorly. Well, if you want,
12:34try it, but you'll most likely just
12:35waste your money. And there is a second
12:37"Expert" mode. Inside, we again have
12:39two formats. These are "Awareness and
12:41Reach" and "Targeted Actions.""
12:42Awareness and Reach" is display
12:44advertising aimed simply at views, at
12:47telling the user something. Most likely
12:49, you don't need that. You want to get
12:51actual client leads, money, and so on
12:53from the advertising. And accordingly,
12:55the "Targeted Actions" format is
12:57suitable. And here, as I said, we can
12:59direct the advertising either to VK, to
13:01a website, or to lead forms. I do not
13:03recommend using these two buttons. They
13:05work poorly in VK. That is, both the
13:07product catalog, which is better to
13:09launch in Direct, in Yandex for goods,
13:11and promoting mobile apps, are also
13:13better done through Yandex. Here it is,
13:15well, not very good, I don't recommend
13:17using it. Well, okay. As I said, we
13:19will set up the advertising using the
13:21example of a VK group. But in essence,
13:22there will be no differences. The only
13:24thing is that I am choosing VK right
13:25now. If you are going to run ads to a
13:27website, then you select this button.
13:29If to a lead form, then, accordingly,
13:31this one. But for now, I'm clicking on
13:32VKontakte. And now I've reached the
13:34campaign creation level. We have three
13:37levels in VK Ads. There is a campaign,
13:39inside it there can be several
13:41different ad groups, and inside each
13:44group there can be several different
13:46ads. And what does this mean? Let me
13:47explain everything in order now. First
13:49of all, we have a campaign, we need to
13:51rename it somehow. Well, let's say it
13:53will be "Campaign for the group." Again
13:55, you only specify this for yourself so
13:57that later, when you have many
13:58campaigns, you don't get them confused
13:59and understand what each one is for.
14:01And, accordingly, here I have "Campaign
14:03for the group," what will we advertise,
14:04a community group or a profile? And
14:06here I select my group. This is what we
14:08want to advertise. You can fill in the
14:10important details, or you can skip them
14:12, it doesn't matter at all. If you fill
14:13them in, the neural network will then
14:15help you draft an ad based on what you
14:17specified here. I usually skip it; I
14:19draft the ad myself. And next, we can
14:22select a target action, what we want to
14:24get from the ads. Here we want, well,
14:26most likely, we want people from the
14:28ads to message us so we get leads and
14:30sell them something. Therefore, I
14:32select "Send message." Budget and
14:35display dates. Look, we always disable
14:37campaign budget optimization. What does
14:39this mean? That is, if we specify the
14:41budget here at the campaign level, then
14:43, for example, we indicated there,
14:45let's say, 675 rubles. Accordingly, we
14:47will have these 675 rubles for the
14:49entire campaign. And we will have
14:51different groups inside. VK itself will
14:54somehow distribute this budget. That is
14:57, suppose you have three groups inside,
14:59and VK decides that you can get much
15:01more from one of them than from the
15:03other two. It will simply direct this
15:05entire budget to just that one group,
15:07and the others won't be shown.
15:09Accordingly, we want to, most likely,
15:10well, not most likely, it is better for
15:12us to manage the budget manually and
15:14distribute it ourselves. Therefore, we
15:16disable this thing and click "Continue.
15:18" We arrive at the group creation level
15:20. And what is a group? Look, we have
15:23one large general campaign, and inside
15:26it are groups. And in each group, we
15:28select our own separate audience. Well,
15:31take a look, for example, let's say I'm
15:33promoting my group here, I'm setting up
15:36ads, ads on Yandex Direct, VK, and
15:38Avito, and accordingly, I need people
15:40who need to have their ads set up. And,
15:43well, let's say I can divide it, like I
15:45can have one group created for, for
15:48example, those who were looking for a
15:50Direct specialist, that is, a
15:51specialist for setting up Yandex Direct
15:54ads. And a second group I can take for,
15:57for example, those who were looking for
15:59a targetologist, that is, a specialist
16:01for setting up VK ads, and a third
16:02group, for example, those who were
16:04looking for an Avito expert.
16:06Accordingly, I will have three groups,
16:08three different audiences, but showing
16:09them all the same ad would be silly,
16:11because, well, for example, the first
16:13group—they were looking for a Direct
16:14expert, and I show them an ad saying "
16:16Direct expert"—that's okay. And the
16:18second group—they were looking for a
16:20targetologist for VK ads, and I show
16:21them a Direct expert ad again, well,
16:23that's just silly, they most likely
16:24won't click. And that's why
16:26segmentation is needed, so we can take
16:28one audience, put it right here into
16:30one group, and write specific ads for
16:32it. Then take the second group, meaning
16:34the second audience, and write its own
16:36ads for it as well. The logic is like
16:39this. Well, let's say, for example, we
16:40have our first group, this is Direct,
16:42let's go with targetologist. Again, I
16:44renamed it here. Well, you're doing
16:46this conditionally just for yourself,
16:47to stay oriented. So here the first
16:49thing we can do is minimum price,
16:52maximum price. And look here, well, I
16:55recommend starting with the minimum,
16:56that is, accordingly, the minimum price
16:58. You simply specify the budget you are
17:00willing to spend per day. Well, for
17:01instance, let's say let it be 1,000
17:03rubles for me. How do you calculate the
17:04budget? Here VK gives its own
17:06recommendation, meaning there is some
17:08sort of minimum, there's average,
17:10there's excellent. Here, well, it seems
17:12to me that this thing is just made so
17:14that you end up spending more money. I
17:16mean, they think that this "excellent"
17:18option means you need to spend 50
17:20rubles a day. That's it. And that's
17:22that. In fact, I don't think this thing
17:24is capable of calculating anything in a
17:25truly adequate way. Therefore, I
17:27recommend not even paying attention to
17:28it here. The only thing is, still try
17:31not to fall into the red zone. So, if
17:32it’s showing you the bare minimum,
17:34then, well, it’s definitely better to
17:35increase your budget a bit. There. And
17:37for now, let's say I'm ready to spend
17:391,000 per day on this ad group. Okay.
17:40How do you calculate the budget? Well,
17:43first of all, you need to understand
17:46what your niche is, but as a very rough
17:49average, calculate how many ads you'll
17:51have, and aim for at least 200 rubles
17:54per day for each ad. So, for example,
17:57if my budget is 1,000 rubles. That
17:59means I can put five ads in this group.
18:01That will be perfectly fine. So 200
18:03rubles. for each one. Ah, okay. Next,
18:06set the ad display dates. You can set a
18:08limit, so, for example, I only want to
18:09run ads until the 24th, and after that,
18:11I don't need to. So, the ads will
18:13automatically turn off on the 24th.
18:16Okay. Next, set the display time. Here
18:18we can choose when we want our ads to
18:20run. For example, let's say I don't
18:22want people messaging me on Saturday or
18:24Sunday. And, for instance, I don't want
18:27, well, before 6:00 AM—why won't it
18:30let me click? For example, I don't want
18:32people messaging me before 6:00 AM. And
18:34, let's say, after 8:00 PM. There, I've
18:36disabled those times. Now my ads will
18:38only run from Monday to Friday, from
18:416:00 AM to 7:00 PM. My ads run during
18:43those hours, I respond to leads,
18:45everything is fine. And, "use local
18:47time" and "use holidays," so we keep
18:49those boxes checked. Moving on, here we
18:51select the target region. Let's say I
18:53want to, well, let's use Yekaterinburg,
18:55I want to advertise there. You can
18:57choose more than just a city here. You
19:00can pinpoint it directly on the map. So
19:02, for example, I could take, let's say,
19:04some point here in Moscow, like this
19:07one. And advertise specifically within,
19:10say, a 7-kilometer radius around this
19:13point. And I can place as many of these
19:15points on the map as I want, like this.
19:17And set a custom radius for each one.
19:19For example, here I want a 500-meter
19:21advertising radius. And here a 2-
19:23kilometer radius, and so on. This
19:26feature is pretty cool for local
19:28businesses, like, say, a language
19:30school. I recently set this up for an
19:33English language school, for example, a
19:35children's school, where it's important
19:37for parents to enroll their child in a
19:39school near home so it's not far for
19:41them to drop off and pick them up. So,
19:44setting it up by geotags like this is
19:46really cool, where you specifically
19:48take your school and set up ads within
19:50a radius of, I don't know, one or two
19:51kilometers around it. Next is audience
19:54expansion. I recommend that you
19:56probably disable this feature, at least
19:58at the start. That is, if you find you
20:00don't have enough traffic later on, you
20:02can go back and turn it on. But
20:04generally, at the start, I usually turn
20:05it off. How does it work? We gather an
20:08audience, and the algorithm adds other
20:11people it thinks might also be relevant
20:14for the ads. It’s a kind of
20:17auto-targeting where VK Ads decides on
20:19its own that the ad should be shown not
20:21just to those we targeted, but to
20:22others as well. Yeah. So, I disable it
20:25at the start because I’m just more
20:27used to managing ads manually, and I
20:29can't influence this at all. If it
20:31works poorly, I won't be able to
20:33improve it. Why would I need that? Okay
20:35. Next is demographics. Gender and age.
20:37Here we select the gender. For me, it
20:39can be any gender. And the age of those
20:42we want to show the ad to. For example,
20:44let's say 26 to 53. Let's leave it like
20:47that. Age labeling: again, if you have
20:49any 18+ content, then you need to set
20:51it accordingly. And social advertising:
20:54again, if you don't know what social
20:56advertising is, you probably don't need
20:58it, because those who work with it
21:00definitely know and will check that box
21:02. Okay. Interests and behaviors. Let's
21:05skip this step for now and deal with
21:08the rest. We'll skip audiences for now,
21:10deal with the rest, and then come back
21:12here because it's the biggest part. URL
21:15parameters: look, here we need to enter
21:17a UTM tag. Again, if we are running ads
21:20on VK, then this basic one is generally
21:22enough for us. There is a button here
21:25to add UTM tags automatically. This UTM
21:27tag will be enough for us, it will pass
21:29on everything we need. Overall, there
21:31is a banner ID here. I'm looking at it
21:33now, by the way, it used to be a
21:34different tag before. But there is a
21:35banner ID here. Actually, it doesn't
21:37matter here; even if you're sending
21:39traffic to a website or somewhere else,
21:41this tag is enough. So it turns out you
21:43can always just leave the automatic one
21:45as it is. Okay. As for placements, you
21:47definitely shouldn't leave it on
21:49automatic here; we disable that. And
21:51look, if we're advertising on VK, I
21:54recommend leaving it like this and just
21:57disabling all of this. The feed is the
21:59highest quality, but also the most
22:01expensive for impressions. I mean, they
22:03do cost more, but the traffic from them
22:05is usually the highest quality. Stories
22:07is a relatively recent placement. If I
22:10recall correctly, it only appeared at
22:13the beginning of 2026. And overall, it
22:15still works well today. And video ads,
22:17why should you disable them? Because if
22:19you don't have specially filmed videos
22:22for the ad, you'll just be showing a
22:24static image, and that will never work.
22:27It's better to turn that off. But if
22:29you do have videos specifically filmed
22:31for ads, then definitely add them to
22:34the ad and run the video ads
22:36accordingly. Okay. Mini-apps,
22:38applications, games—we always skip
22:40these, because, well, most people
22:42playing games are probably a younger
22:44audience. And even if it's not kids,
22:47even if adults are playing, in any case
22:49, in games it's often the case that, I
22:52don't know, for example: "click the ad
22:54and get 10 energy." And a person clicks
22:56the ad not because they need it, but
22:58just because they'll get a bonus in the
23:00game for it. Well, consequently, we get
23:02non-target clicks. Why would we want
23:04that? We disable that. And the sidebar
23:07has been broken for many years, and it
23:09shows up, well, the way it displays. If
23:12I can, I'll show you what I mean right
23:14now. Look, for example, at this ad at
23:16the bottom. A person pays for it to be
23:18shown, and it displays in this exact
23:20way. Well, naturally, that kind of
23:22advertising. And if I scroll down, I
23:24just can't show it right now. Go into
23:26the VK feed yourself and take a look.
23:27That's really how it looks. I can't
23:29scroll down, there's a post there that
23:32won't be visible. There. So, it's
23:34better to disable the sidebar. Okay.
23:37We've sorted out the placements. Oh,
23:38one more thing. Look, it shows up like
23:41this for me because I'm running ads to
23:43a VK group. Oh, by the way, I think I
23:45can show it here. Oh, no, here it is,
23:47yes. Look here. See, I have another one
23:49over there. And you can see it, there
23:51is a third ad. You see, the top part of
23:53it is visible. And yet, as I scroll, I
23:55can't see what's actually there. And
23:57someone is currently paying for me to
23:59see this ad. That's why I recommend
24:01turning it off. Oh, okay. If you're
24:04driving traffic not to a VK group, but
24:07to a website, for example, then you'll
24:09have extra placements. You'll have
24:11Odnoklassniki here too; you just expand
24:13them and do the same thing. Keep the
24:15feeds and stories, and turn everything
24:17else off. And there will be VK projects
24:19and, I think, the VK ad network, I
24:21don't remember what it's called. Well,
24:23accordingly, it's better to turn both
24:24of those off. Keep only VK and
24:26Odnoklassniki, just the feeds and
24:27stories. That's it. Everything else, I
24:30don't recommend using. Again, later on,
24:33when you scale your ads, you can
24:34certainly test new placements in
24:35separate groups, but at the start, it's
24:37better to do it this way. Okay. And now
24:39we need to build an audience for the ad
24:41, who we're going to show it to.
24:43Accordingly, we can use pre-created
24:45audiences. They are created right here.
24:47Let me show you. I actually skipped
24:49this part. I'll go back to the
24:51dashboard now and show you. So, we have
24:53an "Audiences" section here. And here
24:55we can somehow create an audience in
24:56advance. We can add a source here. Yes,
25:00add a source. We can either take a list
25:03of users, then upload a file with phone
25:06numbers or user IDs here. Well,
25:08accordingly, we need to collect and get
25:10them somewhere beforehand. Or we can do
25:12, well, this is all retargeting, so
25:14we'll skip that. That isn't set up at
25:15the start; it's for when the ads have
25:17been running for a while. Next, we can
25:19choose here, for example, search
25:21queries and create an audience based on
25:22keywords. Actually, let's create one
25:24right now. Suppose, what was our group
25:27again? I already forgot. Targetologist.
25:30So, we need to gather the keywords that
25:33our potential clients might use to
25:35search for our service. Well,
25:39accordingly, for me these are such
25:41keywords as targetologist, ad setup, or
25:43, let’s say, VK advertising, and so
25:45on. And how do you collect keywords?
25:49Look, in general, you could
25:50theoretically use Wordstat, but the
25:52thing is, Wordstat—and if you don't
25:55know what that is, it's a Yandex
25:56service that shows how people search
25:59for things online. So, for instance,
26:01you type in "targetologist," and it
26:02shows you how people are searching for
26:03that on the internet. In theory, you
26:05could use that, but the frequency
26:07won’t match here. See, with VK,
26:09keywords are entered manually. I mean,
26:11Yandex, or rather Wordstat, counts
26:13based on the Yandex search engine, so
26:15it tracks who searched for what and how
26:17many times on Yandex. But VK doesn't
26:19pull data from there. VK gets data from
26:21its own internal platforms. So, for
26:24example, they have search in VK, search
26:26in Odnoklassniki, and the same goes for
26:28mail.ru, where you can search for
26:30things. So, accordingly, that’s where
26:31it gets those keywords from. That is
26:32why this frequency won’t match. But
26:35in theory, you can take keywords from
26:36there. Meaning, you go in, collect them
26:39, see how people search, and add them
26:41here. I’ll leave it like this for now
26:43. You can also specify negative
26:44keywords here. Look, I saw it flash by
26:45somewhere here, there’s, for example,
26:47"targetologist vacancies." Well,
26:49accordingly, you see that people are
26:50searching like that, but "vacancies"
26:52are searched by targetologists
26:54themselves looking for work. We don't
26:56need that. I mean, I need those who are
26:58looking for targetologist services. So,
27:01I’m adding "vacancies" to the
27:02negative keywords. Basically, I don't
27:03want to advertise using those words. Oh
27:05, okay. Search period, well, let's say,
27:08maybe a week, because in a week, well,
27:09obviously, you can find a targetologist
27:11. I mean, if a person searched more
27:14than a week ago, they most likely
27:15already found a targetologist, but
27:17within a week, it’s still possible to
27:19show them ads. I click save here, and
27:21my audience is ready. Ah, no, one more
27:23time here. So, let’s rename it to
27:25something like "targetologist keywords"
27:27so I can understand later what this
27:29audience is. Ah, renamed. I click save,
27:32and my audience is ready. It’s saving
27:34now. Okay, my audience has been saved.
27:36Look here, it's currently calculating
27:38the subscribers, well, I mean, the
27:40reach. And when it finishes, which will
27:43be in about 30 minutes, it will show
27:45how many audience members VK managed to
27:47find based on my keywords. And this way
27:49, you can collect an audience not just
27:51using keywords. Here you can take
27:52community subscribers, that is, specify
27:54a list of communities, and everyone who
27:56follows them will be collected into the
27:58audience. Ah, or there are some other
28:00options there, I don't even remember
28:01anymore. Music listeners, mini-app
28:03users. I never use this, because, well,
28:06music listeners are a very conditional
28:09audience, because, well, it doesn't
28:12always affect targeting correctly.
28:16Therefore, I don't fully understand,
28:18unless you're promoting music, for
28:20example, or if you're launching some
28:22media campaigns, then yes, you can
28:24target musicians. If you want to get
28:27leads from ads, I don't understand how
28:29this can be used. And the same goes for
28:31VK Mini Apps. I also don't understand
28:34how this can be used, so I don't see
28:36any scenarios for it. Okay. The
28:38audience is ready. Now we go back to
28:41the ad account. I'll probably need to
28:42refresh so the audience loads. I'll do
28:44that right now. I hope the settings
28:46don't reset. They reset. Okay, I'll
28:48redo everything and come back. So, I'm
28:50back. I've re-entered everything we
28:52filled out before. And now, what can we
28:55do? Look, we have an audience section.
28:57And here is "select audience." And here
28:59is the audience we just collected, "
29:01targetologist" keywords. I'm clicking
29:03on it. That's it, we will show ads
29:05specifically to this audience who
29:07entered these keywords. Again, there is
29:09an "expand list of key phrases" button
29:11here. It can be, ah, ignored. It can be
29:16disabled, because, again, look, it
29:17might pull in phrases like we saw here,
29:19for example, "targetologist vacancies."
29:21So it might well pull in this phrase
29:23too, and we, on the contrary, don't
29:25need it. Therefore, as a rule, I turn
29:27it off and show ads only for those
29:29keywords I set up myself. And here I
29:32just set them up as an example. How
29:33many do I have there? Four keywords, or
29:35just three. That's why my reach is
29:38small. Well, my audience is forecasted
29:40to be only about 200 people. The reach
29:42is low. So most likely, there won't be
29:43any leads from this at all. I recommend
29:46that you aim for at least, well, I
29:48don't know, maybe around 10,000 people
29:50in one group; that's probably the
29:52optimal number, so there should be no
29:55less than 10,000 people in one audience
29:57. And you can show ads to them. Ah,
30:00okay. That's the first option. So we
30:02create an audience in advance, come
30:04here, select it, and then our ads are
30:06set up accordingly. Second option. We
30:08can set it up not by audience, we can
30:10set it up right here. What do we have
30:12here? First, we have, well, the
30:14standard one—interests. We can
30:16specify an interest, for example, let's
30:19say, well, there's a business interest
30:21here, uh, let's say, uh, well, business
30:23, what's there? Business services. This
30:25business audience is probably a good
30:28fit for me. Most likely, business
30:30services is my thing. And we can
30:32advertise to those who were interested
30:34specifically in this thing. We can add
30:37several interests here. I actually saw,
30:40by the way, even on YouTube, a video
30:42popped up where a guy recommended that
30:43you could add, look, premium cars. And
30:47the logic was supposedly that if a
30:48person is looking for business services
30:49, it means they are our target client,
30:51and at the same time they are
30:52interested in premium cars. Well, it
30:54means they have money, they're more
30:56solvent. But no, that's not how it
30:58works. Here, if we add two different
31:00interests, the ad will be shown to
31:02those who are interested in either one
31:05or the other. So it won't be that only
31:07those who are interested in both of
31:09these things end up in the audience. No
31:11, it's based on an "or" principle, so
31:13you can add several interests here,
31:15like something else from business that
31:17was suitable, uh, well, for example, IT
31:19for business also seems to fit well.
31:21There. But then, the ads will be shown
31:24to either those who are interested in
31:26this or those who are interested in
31:28that. But both of them are target
31:29audiences for me, so okay, I'll leave
31:31it like that. So we can build an
31:33audience for impressions like this by
31:35interest, or by social characteristics.
31:37But again, social characteristics are
31:39just nonsense. I don't really
31:40understand them. I mean, for example,
31:41if there are children in the family or
31:42no children, that's okay, that makes
31:44sense, but down there, it starts to get
31:45like complete nonsense. I mean, for
31:47example, there's coffee consumption
31:49here. They drink once or twice a day,
31:50twice a day, three times. I mean, how
31:52can VK even know that? Let's say I have
31:54a coffee machine at home, and, well, I
31:56usually drink about five cups a day.
31:58How could VK possibly know that? I
31:59don't understand how it gathers this
32:01audience. So you can take a look here;
32:03for instance, I definitely used this
32:05for Family Mortgage ads. I selected "
32:08children in the family," and overall it
32:10worked quite well. Okay. I mean, some
32:12of these basics work or don't work;
32:14again, VK can determine certain things,
32:16and yes, it can determine income level,
32:18but it’s unlikely that VK can tell
32:20how often someone watches TV. So, you
32:22need to use some logic here to
32:24understand whether you should use it or
32:26not. Oh, okay, I'll skip this for now.
32:28Let's move on. entered search queries.
32:30This is the same thing we just did
32:31before. Meaning, we just pre-collected
32:34an audience of those who entered
32:36keywords. But you can do it right here.
32:38I can write the same keywords here,
32:40like "targetologist," whatever else was
32:41there, "target," for example, just like
32:43that. And click the "create audience"
32:45button, and it will be created there
32:47automatically. And accordingly, we can
32:49just collect keywords right here. So
32:50it’s the same thing we’ve already
32:52done. And community subscribers. Again,
32:55we can create them in advance in the "
32:57Audiences" section. Or we can create
32:59them right here. Well, for example,
33:00let's just use "target" as an example.
33:02No, "target" isn't the right group for
33:04me. I need something like people
33:05subscribed to business clubs; that
33:07means they are business owners, and I
33:09need to advertise to them. Now VK will
33:11load and find something. Look, VK found
33:14100 groups in Odnoklassniki and found
33:17249 groups in VKontakte. For example,
33:19the MSU business club doesn't work for
33:21me. MGIMO doesn't either. I mean, those
33:22are some kind of student business clubs
33:24. But, for example, Točka Bifura, a
33:26business club, that would probably work
33:28. Here is another business club, the
33:30Terrapurm business club. Business clubs
33:32like these will work for me in general.
33:34Most likely, people who own their own
33:36business subscribe to them. And, well,
33:39accordingly, in theory, they might need
33:41the services of a targetologist.
33:43Therefore, such groups are suitable for
33:44me. Ah, look, if you want to advertise
33:47to followers of certain communities,
33:49you can indeed collect them here, just
33:51as I showed you. But I don't recommend
33:54doing it that way. There are various
33:56parser services, and the most popular
33:58one is probably TargetHunter. There are
34:00a lot of videos about it on YouTube. I
34:02will record some in the future as well,
34:03a bit later. So. I recommend learning
34:06what TargetHunter is, seeing how to
34:08collect and parse communities for VK
34:10ads there, and it's better to parse
34:11them there. And ideally, not just
34:15communities, ideally, you can take
34:17people through TargetHunter who aren't
34:19just subscribed to a community, but
34:21those, for example, who have subscribed
34:23in the last week, or who have been
34:25active in the last week—like leaving
34:28comments, liking posts, or doing other
34:30things over the course of a week, two
34:32weeks, 10 days, and so on. I recommend
34:35learning how that works in TargetHunter
34:37, collecting the audience there,
34:38uploading it to the audiences section,
34:40and only then adding it here. That is,
34:43so you aren't just advertising to all
34:45the followers of a community, because
34:47there might be bots there, or accounts
34:49that no one logs into anymore—like
34:51outdated, old, forgotten accounts, and
34:52so on. There might be a lot of
34:55followers in that community, and you
34:57don't need to show ads to everyone, but
34:59through TargetHunter, you can collect
35:01only the right target audience and show
35:03ads accordingly only to them. Okay. Now
35:05, I won't show you how TargetHunter
35:07works because, as I repeat, it's a very
35:10big topic. That's for a separate video.
35:12So. Learn it, collect your data there.
35:14And if you specifically want to set up
35:16ads for community followers, do it
35:17through TH. Okay. And here, well, for
35:20me, let's say I'll have this
35:21interest-based group. Let's specify "
35:22targetologist int" in the name right
35:24away. Well, I usually label it for
35:27myself like this to know that we are
35:28running ads for targetologist services
35:30here and that we've collected the
35:32audience based on interests. And
35:33accordingly, we need to turn this off
35:35if we have interests here. Okay,
35:37everything, our group is ready. We have
35:38collected some people based on
35:40interests. Next, we need to write an ad
35:42for them. Click continue. And here we
35:46have an automatic logo; it's the avatar
35:47that loaded from the group. And in the
35:49headline, our group name is indicated
35:52right away. We can change it, for
35:54example, um, well, let's say, "drained
35:58your budget in VK." Ah, again, I repeat
36:01, what is the principle behind how it
36:03works? We need to write something in
36:05the headline that will attract
36:06attention. That is, there should be
36:08some kind of anchor, a hook, as to why
36:10a person should read our text further.
36:12And the same hook should also be
36:14obvious in the image itself, but
36:16nevertheless, in the headline as well.
36:19Ah, okay. Eh, well, let's say mine is
36:22like this, ah, trust the management of
36:26ads to a pro. That's it, I'll just
36:28indicate this text for now. I just
36:30won't sit here and write out detailed
36:31texts in advance for the sake of an
36:32example. I didn't think them through or
36:34prepare them for some reason. But let
36:35me explain. There are a lot of
36:37characters here. You can write a very
36:39long text here. I just don't remember
36:40how many. And for some reason, it
36:41doesn't show. Ah, okay. Look, here you
36:43need to write some specific text that
36:46will contain your UVPs. That is, first,
36:48with the image, and second, with your
36:49headline, you have attracted the
36:51person's attention. They are ready to
36:53read the text you wrote here, and here
36:55you must convince them that they need
36:57to turn to, well, in my case, to me for
36:58ad management. That is, well, for this,
37:02you just write some text that, first of
37:04all, you pack with your UVPs, that is,
37:06your unique selling propositions. Why?
37:09Yes, specifically you are the one they
37:11should turn to. If you have any
37:12promotions or discounts, again, you
37:14must add them here in the text and
37:15write them down. And thirdly, you need
37:18to write some calls to action here.
37:21That is, it shouldn't just be
37:22continuous text, but trust ad
37:24management to a pro. Write right now.
37:28That's it. And such calls to action,
37:30you can even add, for example, two of
37:32them in the text. One somewhere in the
37:34middle, and the second one at the very
37:36bottom. And here is a small life hack.
37:37You can even do it like this. Write
37:40right now, take it in this way, and add
37:42a link to your group here. There. So
37:45that a person could not only contact
37:47you by clicking the button, but also
37:49have an additional link to your group
37:51here in the middle. Well, in my case it
37:54is a group, but for you it could be a
37:55website or whatever. Ah, okay. We write
37:58the text here. Next, we need to choose
38:00an image. Well, I will take this one,
38:02for instance, ah, I select add to ad.
38:05And what do we need to do with the
38:07image? Ah, look, first of all, we need
38:09to delete all of this here. It's
38:12loading now, I'll show you. Ah, look,
38:13there are different formats here. 1: 1,
38:1516: 9, and some other one. And now they
38:18will load, I'll be back. Right. My
38:20image has loaded. For some reason, it
38:23can't crop the last format. It's been
38:26stuck for a while. Okay. As soon as it
38:28crops, we'll delete it immediately. Ah,
38:30look, we have different formats here.
38:32There's 16: 9, 4: 5, 1: 1, something
38:34like that, I don't remember. Ah, look,
38:36our ads will primarily be shown in
38:38Stories and in the feed. In the feed,
38:40we obviously need the 4: 5 format. I
38:43mean, why 4: 5 specifically? Look,
38:46right here, where I have the feed,
38:49here's this ad. This horizontal 16: 9
38:52image visually takes up less space than
38:54the 4: 5 format. So, the 4: 5 one would
38:57be full screen here for me. I mean, on
38:59a phone, it will definitely be full
39:00screen there. Accordingly, this 4: 5
39:02format, well, let's keep it like this.
39:05Apply, save. And this 4: 5 format, it
39:07just takes up the most space on the
39:10screen. It's more readable, and if
39:12there's any text, it's generally more
39:14attractive, so I recommend using it in
39:17the feed. And for Stories, we need the
39:209:16 one. Yes, we won't delete that,
39:23for sure, we'll keep it for Stories.
39:25Okay. These two formats are better to
39:28delete, because 1: 1 plus a horizontal
39:30image is essentially the same as 4: 5.
39:33It will also be shown here, but it just
39:35takes up less space on the screen, so I
39:37don't like it. I like this one because
39:39you can show more to the person. Ah,
39:41okay. Videos, as I said before, if you
39:44have videos specially shot for ads, you
39:46can upload them here. There are
39:48different formats here, too. But if an
39:50image is shown instead of a video, it
39:52won't work well, so we delete them. And
39:55in general, we turned off videos in the
39:57placements, so it won't be shown anyway
39:59. Ah, okay. We upload the image like
40:01this. 4: 5 is an absolute must. Must
40:03have 9:16. If we're advertising in
40:06Stories, we need it there too. And
40:08regarding the actual images, by the way
40:09, look, here we have this kind of image
40:11again. To be honest, what we saw there,
40:13that kind of thing doesn't work well.
40:14On VK, it's best to use—well, what's
40:16shown here actually doesn't work well
40:18either. On VK, images with candid
40:21photos work best. Actually, this one
40:24here is generally a good image for an
40:26ad. The only thing is, it would be
40:28better to add some text on top. Look:
40:31if you're promoting services, for
40:33example, home appliance repair, just
40:35take a photo of the technician in
40:37action while they're fixing a washing
40:39machine, add a caption at the bottom,
40:41right here in this spot, something like
40:43"call us, we'll fix it"—something
40:45like that. That would be the perfect
40:48image for an ad on VK. So, you don't
40:50need some super-edited image with
40:53really high-end quality. No, a regular
40:55phone photo works best because it's
40:57extremely hard to break through banner
40:59blindness. When someone sees a
41:02beautiful, processed photo, like this
41:05ad here, they most likely—even
41:07unconsciously, right away—
41:09automatically realize it's an ad and,
41:12in many cases, will just scroll past it
41:14. But when a person sees a simple,
41:17regular photo—by the way, you can
41:18even do it without text overlay. I mean
41:20, like I said, you could add some text
41:21at the bottom. You don't even have to
41:23add it. You can just take photos of
41:24your services or products in this
41:26format and post them. That's much more
41:29likely to break through banner
41:31blindness, because a person initially
41:33just sees a photo that isn't perfectly
41:36polished. It will grab more attention
41:39because, like I said, perfect quality
41:41is automatically associated with ads,
41:42and it's quite possible they'll just
41:44scroll past it. Images like these
41:46generally work better. So, I'll leave
41:49it as is. Okay, my ad is ready. Down
41:51here, you need to provide your
41:52advertiser information again. That's
41:54for the ad labeling law. You just enter
41:56your INN here. Or, if you're a legal
41:58entity, the company name and INN, I
42:00think—well, VK will prompt you on
42:02what needs to be filled in. This is
42:04done in the account settings. You won't
42:05be able to top up your balance without
42:06this. So, when you go to top up your
42:08balance, VK will definitely tell you: "
42:09Fill all this out." You will fill it
42:10out. Our first ad is ready. Let's
42:13rename it as well, for example, let's
42:15just call it Creo 1. The ad is ready.
42:18Overall, we could launch the ad as it
42:19is right now. But why would that be bad
42:21? Because we only picked one audience
42:24and made just one ad for it. And if,
42:26for example, this audience is based on
42:29interests, right? I think so, I don't
42:31remember anymore. Ah, yes, by interests
42:32. If we didn't hit the mark with these
42:35specific interests, meaning these
42:36people don't need our service, then our
42:38ad won't work. Also, if we wrote poor
42:41USPs here, and our USPs don't work,
42:43well, accordingly, the entire ad
42:45campaign won't work. That's why we
42:48always need tests in VK. We need to
42:50test the ad, first of all. We click
42:52here to duplicate the ad. This will be,
42:55for example, Creo 2, our second ad. And
42:58we write a different text for it here.
43:00So, here we had some USPs, and here we
43:03write, for example, USP number two.
43:06Meaning we compose a different text
43:08with some other USPs and see how this
43:09creative performs with our
43:11interest-based audience. Well, you can
43:14also change the image here, just pick a
43:16different one. And this way, for each
43:19audience—so we have one "
43:20targetologist" audience by interests—
43:23we prepare, say, three or four
43:25different ads for it and see how our
43:27different USPs work on this audience.
43:31The ad will run for about 4-5 days, and
43:33you'll already understand which ad is
43:35performing better for you. Well,
43:38accordingly, you'll go into settings
43:39later, turn off everything that isn't
43:40working, and leave what works well. But
43:42besides testing different creatives—
43:44that is, different USPs—on this
43:46audience, we also need to test
43:48different audiences themselves. That's
43:50why we also additionally duplicate the
43:52group. Here we rename it, for example,
43:54to "targetologist keywords." We
43:57gathered an audience by keywords there.
43:59And here we will use an audience based
44:01on...so we remove the interests we
44:03already set up, and in audiences, we
44:05select our keyword-based audience that
44:07we collected. That's it, our second
44:09group is ready immediately. So here are
44:10those who searched for a "targetologist
44:12" with a typo, and those who searched
44:14for a "targetologist" properly by
44:16keywords—these are different
44:18audiences, different people, and we
44:20test them the same way: how our USPs
44:22work on them, how this USP works, and
44:24how that one works. And, accordingly,
44:26the image as well—how this one
44:27performs, and how that one performs.
44:29This way, at the start, we can set up
44:3115, 20, 30, or even 40 different groups
44:33, and in each group, take a specific
44:35audience. For instance, in the third
44:38group, I can use keywords from people
44:40who weren't looking for a "
44:41targetologist," but perhaps a "
44:43directologist." And, accordingly,
44:45gather an audience who searched for "
44:47directologist" services by keywords,
44:48and launch some specific creatives for
44:50them as well. And thus, the more you
44:53test, the more you earn from
44:54advertising, because the more you test,
44:57the higher the probability that
44:58you’ll find that perfect combination.
45:01Like, this specific audience with this
45:03specific ad is bringing me leads for
45:05100 rubles. each. You turn everything
45:07else off, and accordingly, you keep
45:08just that, and that's it—leads for
45:10100 rubles. keep coming in. So how much
45:12is needed for testing? You set up
45:14different audiences and different ads
45:17initially, run the ads, and for at
45:19least 3 days—that is the absolute
45:21minimum, the bare minimum. But ideally,
45:24you should run them for a week or so,
45:26watch them, and after a week, draw some
45:28conclusions and turn off the losers.
45:30Again, you can divide different groups
45:32not only by audience. You can, for
45:35example, in this group here,
45:37additionally specify, let's say—this
45:39is just what I write—for example, "
45:4118-25," which are the abbreviations I
45:44use for myself. This means that in this
45:47group, my target audience will be
45:50people aged 18 to 25. And, for example,
45:53test those who are matched by interests
45:55, but only in the 18 to 25 age range.
45:58And create a second group, duplicate
46:01this one, and set it up by interests as
46:03well. Targetologist interests, but now,
46:06for example, not 18-25, but say, 26 to
46:0950. Or you can also, for example, use "
46:12M 18-25." So, in this group, we are
46:15testing ads only for men aged 18 to 25.
46:18And our next group will be, for example
46:20, uh, G125. And, accordingly, here
46:23again in the settings, wait, where did
46:25I click? Ah, in the settings, if this
46:27is our 18-25, I lost that group, oh
46:29well. And, accordingly, in the settings
46:31, you specify here in demographics,
46:33well, you select only female. Ah, well,
46:35since this is for us, female and 18 to
46:3825. Meaning you can divide your
46:40audience across groups not just by how
46:42you collected it, but you can also
46:44split it by demographics. So,
46:46separately in one group women 18 to 25,
46:48in the other group men 18 to—got
46:51confused—to 25. And then, for example
46:55, men 26 to 40, women 26 to 40, and so
46:58on. As I said, you can test here,
47:01probably, an infinite number of
47:03different variations. All this is done
47:06to find that specific working
47:07combination that will ultimately give
47:09you the cheapest leads. And,
47:11accordingly, once you have tested
47:13everything, you just turn off
47:14everything unnecessary and keep what
47:16worked well for you. This way, your
47:18advertising is set up, it won't just
47:21run to spend money, but instead, you'll
47:24test different options and find what
47:27actually brings you clients and money.
47:30With that, I think we can wrap up this
47:32video. Thank you so much for watching
47:34it to the end. If you liked it, be sure
47:36to leave a like, subscribe to the
47:37channel, to the Telegram channel, and I
47:39hope to see you again.

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