2026'da Yapay Zeka ile Nasıl Kazanılır? — Transcript
Full transcript
- 0:00It's time for us to wake up. Because
- 0:01artificial intelligence has settled
- 0:03into the center of our lives. That
- 0:04breaking point, that major turning
- 0:06point, has already fully happened in
- 0:07the past few months, and giant
- 0:09companies have already begun to
- 0:10dominate the sector with multi-billion
- 0:12dollar investments. If you are still
- 0:14ignoring these developments, you will
- 0:15fall far behind the game. But don't get
- 0:17me wrong. I didn't come here to act
- 0:19like a doomsayer or to say "oh no,
- 0:21we're finished." And I'm not just
- 0:22talking about those tech giants in
- 0:24Silicon Valley. I am here to help you
- 0:26prepare for the changes that will take
- 0:27place in businesses in Turkey, in SMEs,
- 0:29in corporate plazas, and even in
- 0:30street-level commerce. If you still
- 0:32doubt this, I have some brief and clear
- 0:34news for you. Artificial intelligence
- 0:36will never be any worse than it is
- 0:38right now. It will only continue to
- 0:39develop and advance. And if you look at
- 0:41the speed of its development, learning
- 0:42artificial intelligence is your most
- 0:44important job right now. That’s why
- 0:46in this video, I will share with you
- 0:47some AI mindsets and use cases that you
- 0:49can use to make fundamental changes in
- 0:51your business—or even put into
- 0:53practice as soon as this video ends. I
- 0:55will give examples from different
- 0:56fields, but if you want to build a
- 0:58business from scratch using AI, I
- 1:00suggest you take a look at the 28-day
- 1:01kit we prepared. Because that kit lays
- 1:03out what you need to do in 28 days to
- 1:05build a functional e-commerce store,
- 1:07and in 28 days, you have a working
- 1:09e-commerce store. I’ve left the link
- 1:11below. However, winning with AI is not
- 1:13just about building a business from
- 1:15scratch. I will also talk about how
- 1:17things work if you are working in a
- 1:18large company. Because I believe how
- 1:20you protect your seat and your role
- 1:22there, and how you progress, is vitally
- 1:24important. Even if you are working for
- 1:25someone else. And what I am describing
- 1:28here applies to me and my team as well.
- 1:30And let me say this clearly. There has
- 1:32never been a better time in the world
- 1:33to build a business or a system that
- 1:35will disrupt the market. Because most
- 1:37people in the market right now are busy
- 1:39running their old-school businesses
- 1:41instead of truly learning AI and
- 1:42integrating it, and just saying "look,
- 1:44we use AI too, it's useful here and
- 1:46there" just for the sake of it—that's
- 1:48how most people are. So, if you are
- 1:50just starting out, your greatest
- 1:52advantage is your time and your focus.
- 1:54Here is the point: Every new skill you
- 1:56add to your ability to use AI will give
- 1:59you a massive unfair competitive
- 2:00advantage against your rivals, and by
- 2:02the end of this video, you will fully
- 2:04grasp the secret to creating this
- 2:06unfair advantage. Even though people
- 2:09want to say "we are AI-focused," if you
- 2:11have a crowded and cumbersome
- 2:12organizational chart, it is really hard
- 2:14to make those people use new
- 2:15technologies that disrupt the comfort
- 2:17they are used to. Because there is
- 2:19already a established routine.
- 2:21Especially since no one is willing to
- 2:22have those cold and difficult
- 2:24conversations like, "Hey folks,
- 2:25unfortunately, we have automated this
- 2:27position with AI," things get even more
- 2:29complicated within organizations, and
- 2:31managers immediately start thinking, "
- 2:32Alright, let's find something else for
- 2:34Ahmet or Ayşe to do whose job is done.
- 2:36" We automated this with AI. Let’s
- 2:39find them different positions. But the
- 2:41issue isn't whether or not the comfort
- 2:42is disrupted. We are trying to raise
- 2:44the bar as high as possible in
- 2:45companies. Only talented individuals
- 2:48who can leverage AI and automation to
- 2:51reach that higher level should remain.
- 2:54As for the rest, those who can't keep
- 2:56up or adapt must go. I realize this
- 2:59sounds harsh or a bit extreme, but that
- 3:01is the reality of AI today. We have to
- 3:04keep pace with this era. Let me share
- 3:06the latest statements from the most
- 3:08talented experts guiding the global
- 3:10economy. They recently revealed how
- 3:14employment growth in the private sector
- 3:16has hit zero. Companies are no longer
- 3:19creating new openings, and here is what
- 3:20they are saying. Investment in actual
- 3:22human labor in the private sector is
- 3:23effectively zero. Just think about how
- 3:25strange that is. Especially since this
- 3:27is not happening because the economy is
- 3:29doing poorly in 2026. Look, companies
- 3:30are growing. The issue is that
- 3:32companies are automating their existing
- 3:34tasks with AI and eliminating those
- 3:36positions entirely. I will emphasize
- 3:39again that I am not making this video
- 3:41to scare or panic you, but to motivate
- 3:43you to take action as soon as possible.
- 3:46Because as people who master AI start
- 3:48doing the work of five people, these
- 3:49departments are shrinking. Because at
- 3:52first, it will feel like nothing is
- 3:53changing, but then everything will
- 3:55happen at a dizzying speed. In game
- 3:57theory, the most flexible and adaptable
- 4:00systems always survive. It has been
- 4:02this way for thousands of years; it’s
- 4:04not the strongest or the smartest, but
- 4:06the most adaptable people and companies
- 4:09that survive. This means one thing.
- 4:11With such massive change happening
- 4:13around you, you must change too. You
- 4:15have to adapt. And learning how to use
- 4:18AI tools is the first and most certain
- 4:20way to ensure that adaptation. And for
- 4:22those among you who are hesitant or
- 4:24afraid to use AI, my first piece of
- 4:25advice is this. Please overcome this
- 4:27fear as soon as possible. Because
- 4:29fearing minor potential risks and
- 4:31avoiding this new technology is often a
- 4:34much bigger risk for your future.
- 4:37Whatever your position, some people
- 4:39still ask: "Well, what about the
- 4:41security issues?" They worry about
- 4:44their credit cards being stolen,
- 4:46personal data compromised, unauthorized
- 4:48charges, or technical glitches, and yes
- 4:50, if you grant your AI unlimited access
- 4:53without any security measures, such
- 4:55rare events could happen. But this fear
- 4:58is like saying: "I went online, tried
- 5:00to buy a product, and got scammed.""I
- 5:02will never use the internet again.""
- 5:04Because the internet is a terrible
- 5:06thing." Like in the early 2000s or
- 5:082010s. Is that a logical way of
- 5:09thinking? It is not. So, why aren't
- 5:11more people adopting AI into their
- 5:14lives? The biggest reasons are
- 5:16complacency and, in my observation,
- 5:18laziness. Especially in the age of
- 5:19social media. There is a short-term
- 5:21time cost you must pay to learn
- 5:23something new. And that is the rule of
- 5:25the game. Yes. You have to set aside
- 5:27time to adapt. It’s just like hiring
- 5:29a new employee and training them for
- 5:30your company. If you tell yourself, "I
- 5:33don't have time to train a new hire,
- 5:34I'd rather do it myself and get it done
- 5:36faster," you are right for that
- 5:38specific moment. You will likely
- 5:40complete the task much faster than
- 5:41someone you are training. But once you
- 5:43train that person, you will have
- 5:44someone who can perform that job for
- 5:46you for the rest of their career. And
- 5:48that is the logical approach in any
- 5:49organization. But if you think
- 5:50short-term, like most people do, you
- 5:52will find yourself in a losing battle
- 5:54against those who look at the future
- 5:55with a long-term vision. Especially in
- 5:57this age of artificial intelligence.
- 5:59And grasping a new field or technology
- 6:00well enough to use it—look, AI takes
- 6:02about 15–20 hours of focused work,
- 6:04and the point where most people give up
- 6:06isn't for lack of those 15-20 hours.
- 6:08It's because they never sit down at the
- 6:10computer to actually try and understand
- 6:11it. And I promise you this. Look, just
- 6:13set aside a single weekend. If you
- 6:16decide that just for this Saturday and
- 6:18Sunday, you will sit at your computer
- 6:20and definitely figure out how to get an
- 6:22AI to do a task for you, you will solve
- 6:24it by the end of this weekend. I’m
- 6:26talking about 15-20 hours of work. Yes.
- 6:28Maybe you won't have a massive, perfect
- 6:31project finished by Sunday night, but
- 6:33at least you will have broken that
- 6:35hesitation, torn through the packaging,
- 6:37and truly gotten your hands dirty. And
- 6:39your level of comprehension will be far
- 6:41beyond those articles on the internet
- 6:42that scare you just for clicks and
- 6:43engagement. "This job will disappear,""
- 6:44that job will be gone." You will know
- 6:46much more than by just reading those.
- 6:47If you just set aside one weekend. Now,
- 6:49let’s look at what this practically
- 6:51means in an organization, whether you
- 6:53are an employee, a manager, or a boss.
- 6:55How do we integrate this into our lives
- 6:56? We need to stop thinking based on
- 6:58roles or titles and start thinking
- 7:00based on workflows. Regardless of what
- 7:02task is being done. And you need to
- 7:04tactically break it down into pieces.
- 7:07For every person you think about hiring
- 7:08, you need to list out every single one
- 7:10of the 5-10 tasks they actually do with
- 7:12their body, eyes, voice, or at the
- 7:13keyboard. You have to write it down
- 7:16first. And then, you need to question
- 7:17whether each of these tasks can become
- 7:19part of a workflow, rather than seeing
- 7:21them as a need for a new employee. The
- 7:24old-school way of thinking went like
- 7:25this: "I urgently need to hire a video
- 7:27editor." Why? "Because videos need to
- 7:29go out." With the mindset of the new
- 7:31era, it proceeds like this: What are
- 7:33the five steps an editor actually takes
- 7:34to get a video ready? And each of those
- 7:37steps will now become a workflow in our
- 7:38new system. To help you visualize those
- 7:40five steps and the concept better,
- 7:42I’ll give you an example. Let’s say
- 7:43you have a classic organizational chart
- 7:45. We’ll keep it at a very simple
- 7:46level. In this chart, there are tasks
- 7:48that must be performed under each title
- 7:50, or at least there should be, right?
- 7:52Technically, this role does this. These
- 7:53people report to this one. They adopt
- 7:55these specific roles. But the problem
- 7:58that arises here is this: These are all
- 7:59organizational charts built to manage
- 8:01people in a company, not to organize
- 8:03the inputs and outputs of the work
- 8:04itself. So it's not about "this one
- 8:06manages this, this one is under this,
- 8:06and that one is under that." Because if
- 8:09we were truly doing everything
- 8:10perfectly in a company, corporate
- 8:12structures would resemble a factory
- 8:13assembly line more than those plaza
- 8:15offices. With these things going in and
- 8:17those things coming out. So what do I
- 8:18mean by this? Every business basically
- 8:21takes raw materials, adds its own
- 8:22special recipes, and produces something
- 8:25of higher value. Whether it’s a
- 8:26physical product or the service sector,
- 8:28this remains the same. By bringing
- 8:29multiple talents together, you can
- 8:31create value far greater than what
- 8:32could be done individually. This is
- 8:34also true in the digital world. For
- 8:35example, you have someone who can write
- 8:37copy, someone who can read/voice it,
- 8:39someone who can operate a camera, and
- 8:41someone who can edit. You bring them
- 8:43all together, combine them, and you
- 8:44have an advertising agency. And if you
- 8:46have someone who can launch and manage
- 8:48ads, you’re all set. It means you can
- 8:51now build an agency that provides
- 8:52performance marketing to people. And
- 8:54with the value these people combine,
- 8:55you actually get an input-output system
- 8:57. We shouldn't forget this. In
- 8:58traditional organizational charts, this
- 9:00is our decision-making mechanism, but
- 9:02the mechanism exists only to resolve
- 9:04company hierarchy and communication
- 9:06between people. However, if you had set
- 9:09the rules for how every task is
- 9:11produced correctly from the start, you
- 9:12would have planned the chain of tasks
- 9:14not as a hierarchy, but as a straight
- 9:16production line that directly creates
- 9:17that product. That’s why SOPs exist
- 9:20in the first place. The critical point
- 9:21here isn't to say I’ll just hand over
- 9:23this person's job entirely to AI and
- 9:25fire them. Look, it's about figuring
- 9:27out how those SOPs are done. What you
- 9:29need to do is go one layer deeper and
- 9:31ask this: Can we perhaps automate these
- 9:3310 tasks this person repeats every day
- 9:36without even thinking, along with the
- 9:38step that follows? If you are that
- 9:40person and you aren't using automation
- 9:42to lighten your workload, believe me,
- 9:44you are already missing the boat. If
- 9:46you're doing the same work the same way
- 9:47every single day. That’s why I want
- 9:49to help you visualize the future of the
- 9:50business world, at least in the medium
- 9:52term. In the medium term, the era of "
- 9:54bring your own software" or "bring your
- 9:57own AI" will begin. What do I mean? In
- 9:59the "bring your own AI" era. It’s
- 10:01something not talked about much on the
- 10:02internet. It’s something that doesn't
- 10:03get much attention. But when you go for
- 10:05an interview at a company, you might be
- 10:07going to get hired as an employee, but
- 10:09that will give you immense bargaining
- 10:11power in the negotiation. Bring your
- 10:13own AI. Just imagine, you walk into a
- 10:15corporate plaza or a large company and
- 10:17tell them, "I can do the work of your
- 10:19entire marketing department all by
- 10:21myself." Because you are going there
- 10:22with a package. Not just with your own
- 10:24knowledge. Look, do you know how many
- 10:26people work in the massive marketing
- 10:28department of Anthropic, one of the
- 10:30world's biggest AI companies? You all
- 10:32know Anthropic right now. There is only
- 10:34one person. Can you believe it? One
- 10:35person covers the entire marketing
- 10:37department, and of course, they have
- 10:39huge PR power. They have their networks
- 10:40, this and that. But there is only one
- 10:42person managing it. Does that guy
- 10:43really sit down and do all that work
- 10:45with just his pen and paper? No. Now,
- 10:47let's look at the bigger picture.
- 10:48Whether you’re running your own
- 10:50e-commerce business or serving big
- 10:51companies out there. Think about the
- 10:54massive budgets companies pour into
- 10:56entire human departments just to get a
- 10:57single output. If you can deliver that
- 11:01same output solo, thanks to AI agents
- 11:03you've trained to your own workflow,
- 11:05that's when you become invaluable. This
- 11:08is where you need to be; this is where
- 11:10you should focus. Can you do this by
- 11:11setting up an external agency? You
- 11:13absolutely can. And since you can
- 11:15deliver those outputs all by yourself
- 11:17—outputs that companies are currently
- 11:18spending huge resources on people to
- 11:20get—could you, for example, build an
- 11:22agency that provides these as a service
- 11:24? You absolutely can. Or, you could go
- 11:26inside a company and say, "Look, I'll
- 11:27do this and that, but I want this
- 11:28partnership.""I want this equity." What
- 11:30if you told them, "I'll get the work of
- 11:3250 or 100 people done for you"—would
- 11:34that work? Why wouldn't it? Would you
- 11:36only do it to earn more cash? By
- 11:38selling the "one-of" value, these are
- 11:39all reachable options. Once you commit
- 11:42to it, think about what businesses need
- 11:44, those functions and outputs, and set
- 11:46aside those office-world obsessions
- 11:47with titles like manager or director,
- 11:49and all that ego. Because I don't
- 11:52believe that mindset will survive.
- 11:54Outputs are what matter now, not titles
- 11:55. And if you are an employer or
- 11:57entrepreneur and you say, "I want to
- 11:58use this AI in my business, I want to
- 12:00have my own AI agents," I'm going to
- 12:01tell you the biggest mistake people
- 12:03make. People don't train AI like they
- 12:05train a new employee they just hired
- 12:06for the office. That’s the biggest
- 12:08problem. They give a single prompt.
- 12:10When the result turns out terrible,
- 12:12they say, "Oh, AI is terrible, it's
- 12:14garbage, it's useless for our work."
- 12:17Wait a second; the AI we have right now
- 12:19is the worst version it will ever be,
- 12:20so let’s not forget that it will only
- 12:22get better from here. Yes, keep that in
- 12:24mind, but secondly, think about hiring
- 12:26a brand-new employee for the company.
- 12:28You tell them to do a task, and the kid
- 12:30brings you something wrong on their
- 12:32first try. Do you fire them on the spot
- 12:33? Saying, "You couldn't do it, get out"
- 12:34? Probably not; you say, "I need to
- 12:36train you a little more." You show them
- 12:38, "Look, this is how you do it," but
- 12:40you might say, "At the end of the day,
- 12:41AI can't give that human feeling or
- 12:43that human touch." You need to
- 12:44completely destroy and abandon that
- 12:46perception. The idea that AI can't
- 12:47provide a human touch or act like a
- 12:49human. Because when you understand this
- 12:51, go explain it to your team and your
- 12:52employees: how do humans learn? Through
- 12:54trial and error. If you do something
- 12:55and the result is good, you keep doing
- 12:57it. If it’s bad, you do it less. When
- 12:59people say someone has great taste or
- 13:01is very perceptive, what they’re
- 13:03actually seeing is that person
- 13:04recognizing a pattern in events, being
- 13:06rewarded for it, or moving away from
- 13:08what isn't rewarded, and thus becoming
- 13:10increasingly better at identifying
- 13:12patterns. That is how humans work. So,
- 13:14who is millions of times better than
- 13:16humans at recognizing algorithms,
- 13:18patterns, and templates? Computers keep
- 13:20things in mind better, man. They learn
- 13:22better, they spot patterns better.
- 13:24Basically, you need to train a computer
- 13:26just like you'd train a person. You
- 13:28need to show them, teach them trial and
- 13:30error. But here is the hard truth. Most
- 13:31of our bosses don't even know how to
- 13:33properly train the people working for
- 13:35them. They don't know how to train
- 13:36people. They are bad at teaching
- 13:38because they don't think operationally.
- 13:41Those who have followed me for a while
- 13:42know. I strongly believe in thinking
- 13:44through operational and observable
- 13:46behaviors. I usually design all my
- 13:48system schemes based on this. I think
- 13:50this skill and aptitude of mine allowed
- 13:52me to adapt perfectly to AI training.
- 13:54Because if you strip away those
- 13:56emotional, abstract words, you can
- 13:58truly train AI. Instead of giving vague
- 14:01instructions to your employees like "
- 14:03make this more charismatic" or "soften
- 14:05the tone," if you just state exactly
- 14:07what you want with clear rules, things
- 14:09change for AI too. People usually fail
- 14:12—whether working with a team or AI—
- 14:14because they can't clearly define what
- 14:16"good" looks like. That is actually the
- 14:19reason for the failure. If you spend
- 14:21time defining what you actually want
- 14:23instead of expecting the other person
- 14:25or the AI to guess what's in your mind,
- 14:27you suddenly become a massive AI
- 14:29trainer. If you try to make the output
- 14:31concrete—I'll give you a simple
- 14:33example regarding this. If you’re
- 14:35confused, you tell the AI "write me an
- 14:37email," and in your eyes, what it
- 14:39writes looks like fake, robotic junk.
- 14:41Why? Because other than telling it "
- 14:44write something that sounds like stuff
- 14:46on the internet," you gave it no vision
- 14:48. I mean, you just said "write me a
- 14:51mail like this," but AI is already
- 14:52trained on that huge garbage dump of
- 14:54internet info, so naturally, it will
- 14:56offer you something mediocre. If you
- 14:57want something average, you get average
- 14:59input. But if you say to it, "Look, I
- 15:01have 12 writing rules I must never
- 15:04break. This is my style. Take it. And
- 15:06here are 16 examples of emails I’ve
- 15:08written before. I want you to write in
- 15:10this tone by looking only at these. I
- 15:12want you to write in this tone by
- 15:13looking only at these. What will happen
- 15:15? You will get a result 5 times higher
- 15:17in quality than before. When you repeat
- 15:19this cycle 100 times, you suddenly have
- 15:22a machine perfectly trained with your
- 15:24patterns. If you explain this to a
- 15:27person 100 times, it might take them
- 15:291.5 years to learn because they’ll
- 15:30forget the rules you mentioned 16 times
- 15:32ago, but since AI will remember all 100
- 15:34times you gave it the equation,
- 15:36you’ll do it in maybe 100 minutes.
- 15:38There are still some of you who never
- 15:40use AI, saying" I don't need it,
- 15:42nothing can replace people. "Good for
- 15:44you. Because that makes competing with
- 15:46you very easy. Today, there are still
- 15:48people in offices using fax machines or
- 15:50counting on their fingers while doing
- 15:51math. That doesn’t mean their chances
- 15:54of winning are high. On the contrary,
- 15:56it means they are managing to survive
- 15:57despite struggling with a massive
- 15:59disadvantage. I mean, they could be
- 16:00going 10 times faster, but they’re
- 16:02counting on their fingers. To stay in
- 16:03the competition, they have to be very,
- 16:05very good in other areas. Do you think
- 16:07there are still shopkeepers today who
- 16:09make money without a website? Yes, of
- 16:10course there are. They haven't kept up
- 16:12with 25 or 30 years of progress. But
- 16:13the question is: are these people
- 16:15earning the maximum money they could?
- 16:17That's the point. No. Let me tell you
- 16:19the undeniable truth of history.
- 16:22Throughout human history, those with
- 16:23superior technology have always crushed
- 16:25those with low technology. From the
- 16:28Stone Age to the Bronze Age, from the
- 16:29Bronze Age to the Iron Age. It was
- 16:30always like this. Now we are in the era
- 16:32of artificial intelligence. As for the
- 16:34psychological relief part of it, as
- 16:35long as humans and their tools compete
- 16:37with other humans and tools, you are in
- 16:38the game. And in this game, you always
- 16:41need to trust yourself. But the day you
- 16:42try to challenge the machine, the day
- 16:44you try to challenge progress, you lose
- 16:46, and people say," The machine can
- 16:47never beat us at chess, it can never
- 16:48beat us at this. "" They said, and
- 16:50machines always won. Because it is
- 16:52always getting better. Just like how
- 16:54everyone initially opposed the
- 16:55autopilot in planes, saying, "It can't
- 16:57fly, it can't do it like a human," but
- 16:59now everyone uses it. The great
- 17:00resistance against artificial
- 17:02intelligence today is not due to a
- 17:03functional deficiency but entirely
- 17:05stems from people's egos and emotions.
- 17:07It will continue to do so, but let's
- 17:09get back to the main point. In a world
- 17:11where artificial intelligence is
- 17:13limitless and the cost of intelligence
- 17:14and labor has effectively dropped to
- 17:16zero, down to the electricity bill that
- 17:18powers it, the last valuable thing a
- 17:19person can offer to make money will be
- 17:21taking risks. This is the
- 17:23entrepreneurial spirit that belongs
- 17:24only to you, which no one can take away
- 17:26. Look, this is also why I think money
- 17:27will continue to exist. Because labor
- 17:29and muscle power will no longer have
- 17:31any value. So, I think this is where it
- 17:32gets difficult. This is where the
- 17:33challenges begin. Because you are
- 17:34facing something with infinite
- 17:35intelligence. With a robot that is
- 17:37stronger and faster than you and can
- 17:39work for just a 200 lira electricity
- 17:40bill a month, how will you add value to
- 17:42the market with your individual labor?
- 17:44It will be very difficult. My intention
- 17:46is not to scare you, either. Look,
- 17:47prepare yourself for tomorrow's world
- 17:49today. "I'm a small business owner.""
- 17:50I'm just a regular shopkeeper." Don't
- 17:52say, "Around here, not every company
- 17:53adopts technology, nor does it need to.
- 17:55" Do you use a smartphone? Do you send
- 17:58emails? Do you find customers on social
- 18:00media? Are you trying to find them? Do
- 18:02you post? It means the components of
- 18:04technology have already entered your
- 18:06life. Whether you accept it or not. The
- 18:08amount companies earn per employee is
- 18:10constantly increasing. It has to
- 18:11increase. What are the two things that
- 18:13increase production in the economy?
- 18:14Education and technology. We have a
- 18:16free workforce with infinite
- 18:17intelligence at our disposal, and there
- 18:18will be a massive explosion in the
- 18:19economy and production. Don't miss out
- 18:21on this. More companies will be founded
- 18:23, and while many traditional
- 18:24departments collapse, massive
- 18:25opportunities will arise in their place
- 18:27. So, after you've solved your
- 18:28operations so cheaply and quickly with
- 18:30AI, only one thing remains. I won't
- 18:32talk as if I know everything, but there
- 18:34is one thing I can clearly bet on. I
- 18:36can put my money here. You need to play
- 18:38the barbell strategy to prepare for the
- 18:40future. At one end, there is very high
- 18:42risk and high rewards. You need to be
- 18:44willing to do this. Because you know
- 18:46what; as long as you avoid this
- 18:47uncomfortable conversation, a startup
- 18:49that isn't afraid to have that
- 18:51difficult talk and tries to reduce
- 18:53operations to zero cost with AI will be
- 18:55born, emerge in your sector, and crush
- 18:57you in the market. And when that time
- 18:59comes, the risk that person took and
- 19:01the high reward will have torn you
- 19:02apart. On the other hand, there is that
- 19:04famous perspective of the world's
- 19:05greatest entrepreneurs, for example,
- 19:07the founder of Amazon. We shouldn't ask
- 19:09what will change in the next 10 years,
- 19:11but what will never change. What things
- 19:14will definitely continue to exist? For
- 19:16one thing, we all have a body and we
- 19:18know our physical needs will never end.
- 19:20We need to eat, drink, sleep, and so on
- 19:22. That is why the health, food, and
- 19:24sports sectors will always exist and
- 19:26have to continue existing. But do you
- 19:28know where the real bomb will go off?
- 19:30In this new world where humans are
- 19:31replaced by AI and robots, we will have
- 19:33more free time than ever before in
- 19:35history. That is my prediction. I
- 19:37believe that the following will
- 19:38definitely exist in the future. People
- 19:39will always need a home to shelter in,
- 19:41food to eat, and entertainment tools to
- 19:43kill time. I don't know which companies
- 19:45will win this journey, but these
- 19:47sectors will always exist and continue
- 19:48to do so. I am sure there are those
- 19:51among you who write doomsday scenarios,
- 19:53think about, or read articles saying, "
- 19:54What if the world turns upside down, AI
- 19:56takes over everything, and a handful of
- 19:58rich people who only invest in
- 20:00technology rule the world while the
- 20:01ordinary public suffers?" Now let's
- 20:04think about this. If such an
- 20:05environment of chaos occurs, nothing we
- 20:07worry about today will matter anyway.
- 20:09When that day comes, one cannot prepare
- 20:11for environments of chaos anyway. I am
- 20:12always a proponent of hoping for the
- 20:14best and being prepared for the worst.
- 20:17Be prepared for both sunny days and
- 20:18storms. I say be a four-season person,
- 20:21and if you do that, no matter what the
- 20:23market turns into tomorrow, your
- 20:25chances of success will always be high
- 20:27as long as we can adapt. And now I will
- 20:29try to present a very solid thought
- 20:30experiment that will bring you to your
- 20:32senses. There is a saying by a famous
- 20:34millionaire that I like on this subject
- 20:36. The thing people don't realize about
- 20:38AI is this. People have trained to swim
- 20:40their whole lives. First in shallow
- 20:42water, then in a pool, then in a lake,
- 20:44and finally, they learned to swim by
- 20:46struggling with those giant waves in
- 20:48the ocean. They did very well and
- 20:50people have become great swimmers now.
- 20:52Or they are working for this and
- 20:53continue to work. But do you know what
- 20:55the approaching technological change
- 20:57will bring? It's like the water
- 20:59suddenly starting to boil, evaporate,
- 21:00and disappearing while you are swimming
- 21:02right in the middle of the ocean. You
- 21:04are now in gas. How well you flap your
- 21:07arms, how good a swimmer you are, or
- 21:09how well you fight the waves will no
- 21:11longer matter. Because we are no longer
- 21:14in the water. We are heading to a world
- 21:16where we are not in the water. This is
- 21:17exactly the kind of breaking point we
- 21:19are at. But do not perceive this as
- 21:21pessimism. What I see here is a massive
- 21:23opportunity. Because most people are
- 21:25currently too sluggish to adapt to
- 21:27change. Most people will miss out on
- 21:29this shift. If you are watching this
- 21:30video right now, it means you are
- 21:31already ahead of a vast majority of
- 21:33society. Look at what people are
- 21:34watching in your YouTube explore tab,
- 21:36and what are you watching right now?
- 21:37And I know you have friends around you
- 21:39who still ignore the AI revolution,
- 21:41fail to adapt to this change, continue
- 21:43working in the old ways, and haven't
- 21:44yet faced the risk of losing their jobs
- 21:46—but they will. The rest have their
- 21:49heads in the sand, and there are plenty
- 21:50of people over 50 in the market saying,
- 21:52"I'm too old for these things." And do
- 21:54you know the bitter truth? All the
- 21:55money is with those people over 50. But
- 21:58very soon, because they cannot keep up
- 21:59with the change, those people over 50
- 22:01will realize in this revolution that
- 22:02those massive fortunes will not go to
- 22:04them, but to other places that adapt to
- 22:06this new system. This in itself is
- 22:07already a massive opportunity. There is
- 22:09an incredible goldmine in going to
- 22:11traditional businesses and automating
- 22:12their work. If people are used to
- 22:14paying 30-40,000 liras monthly to an
- 22:16outside party for a job, that price
- 22:17includes classic labor costs. And you
- 22:20can get that same work done for them
- 22:22using AI for just 500 or 50 liras, and
- 22:23sell it to them at a high price—even
- 22:25if it's lower than what they normally
- 22:26pay—with a high profit margin. First
- 22:29off, your profit margin in such a
- 22:30scenario would be massive. Second, and
- 22:32most importantly, since you get rid of
- 22:34the biggest costs of growth like
- 22:35dealing with people and ensuring that
- 22:37coordination, scaling your business
- 22:39becomes child's play. You proceed with
- 22:41a scheme like this. A single person can
- 22:43now generate or bring in millions of
- 22:45liras of revenue for a company. You
- 22:46might say, "Okay Gürkhan, we
- 22:47understood these and we're motivated,
- 22:49too." What do we do now? I’m giving
- 22:51you clear advice that you can apply
- 22:52immediately. Make a list of the tasks
- 22:54you perform as a standard every day.
- 22:55But don't just do it superficially. In
- 22:57minute detail: Do you write to
- 22:58customers on WhatsApp? Do you check
- 23:00their emails? Do you prepare their
- 23:02visuals? Are you running ads? Don't
- 23:04just say "I'm running ads" and leave it
- 23:06at that. Underneath that, there are
- 23:07many tasks like setting up campaigns,
- 23:09adjusting budgets, writing ad copy, and
- 23:11testing headlines. List these. Write
- 23:13all of these down one by one, and then
- 23:15take the first task on that list. Go to
- 23:16the AI and say, "Help me automate this,
- 23:19buddy." Ask, "What steps would you take
- 23:21if you were me?" and let it give you a
- 23:23neat list. Are you stuck? Take a
- 23:25screenshot, send it to the AI, and say,
- 23:28"What do I do now?""I'm stuck." It will
- 23:30tell you anyway. And do you know what
- 23:31the strangest thing is right now? We
- 23:32all have an AI mentor at our fingertips
- 23:35, available 24/7, just waiting for you
- 23:38to use it. In our own community, behind
- 23:40closed doors, we work every day exactly
- 23:43on the systems we describe. If you
- 23:45don't have a business to use AI for
- 23:46right now and are in the stage of
- 23:47building something from scratch, my
- 23:49advice to you is to start the Razor Kit
- 23:50journey. This way, you will have
- 23:52established a functional, working
- 23:54e-commerce operation within 28 days. I
- 23:55am putting the link below. I will
- 23:57continue to share details and
- 23:58opportunities about this. I’ll leave
- 24:00a link for this below the video or on
- 24:02the screen. Anyway, in short, I wish
- 24:04you the best and I hope that in this
- 24:06new world order, you will be on the
- 24:07lasting and wealthy top side, not the
- 24:09fading bottom. I hope you succeed. May
- 24:12abundance be with you. Take very good
- 24:13care of yourselves. See you later.
About this transcript
This page contains the full transcript of 2026'da Yapay Zeka ile Nasıl Kazanılır? by Gürkanzone, generated from the public captions YouTube serves with the video. The transcript has 5,307 words across 787 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.
What you can do with it
Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to choose a caption track available on the video.
Free YouTube transcript tool
YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, caption language selection, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.