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2026'da Yapay Zeka ile Nasıl Kazanılır? — Transcript

by Gürkanzone · 5,307 words · 787 segments · language en · Watch on YouTube

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  1. 0:00It's time for us to wake up. Because
  2. 0:01artificial intelligence has settled
  3. 0:03into the center of our lives. That
  4. 0:04breaking point, that major turning
  5. 0:06point, has already fully happened in
  6. 0:07the past few months, and giant
  7. 0:09companies have already begun to
  8. 0:10dominate the sector with multi-billion
  9. 0:12dollar investments. If you are still
  10. 0:14ignoring these developments, you will
  11. 0:15fall far behind the game. But don't get
  12. 0:17me wrong. I didn't come here to act
  13. 0:19like a doomsayer or to say "oh no,
  14. 0:21we're finished." And I'm not just
  15. 0:22talking about those tech giants in
  16. 0:24Silicon Valley. I am here to help you
  17. 0:26prepare for the changes that will take
  18. 0:27place in businesses in Turkey, in SMEs,
  19. 0:29in corporate plazas, and even in
  20. 0:30street-level commerce. If you still
  21. 0:32doubt this, I have some brief and clear
  22. 0:34news for you. Artificial intelligence
  23. 0:36will never be any worse than it is
  24. 0:38right now. It will only continue to
  25. 0:39develop and advance. And if you look at
  26. 0:41the speed of its development, learning
  27. 0:42artificial intelligence is your most
  28. 0:44important job right now. That’s why
  29. 0:46in this video, I will share with you
  30. 0:47some AI mindsets and use cases that you
  31. 0:49can use to make fundamental changes in
  32. 0:51your business—or even put into
  33. 0:53practice as soon as this video ends. I
  34. 0:55will give examples from different
  35. 0:56fields, but if you want to build a
  36. 0:58business from scratch using AI, I
  37. 1:00suggest you take a look at the 28-day
  38. 1:01kit we prepared. Because that kit lays
  39. 1:03out what you need to do in 28 days to
  40. 1:05build a functional e-commerce store,
  41. 1:07and in 28 days, you have a working
  42. 1:09e-commerce store. I’ve left the link
  43. 1:11below. However, winning with AI is not
  44. 1:13just about building a business from
  45. 1:15scratch. I will also talk about how
  46. 1:17things work if you are working in a
  47. 1:18large company. Because I believe how
  48. 1:20you protect your seat and your role
  49. 1:22there, and how you progress, is vitally
  50. 1:24important. Even if you are working for
  51. 1:25someone else. And what I am describing
  52. 1:28here applies to me and my team as well.
  53. 1:30And let me say this clearly. There has
  54. 1:32never been a better time in the world
  55. 1:33to build a business or a system that
  56. 1:35will disrupt the market. Because most
  57. 1:37people in the market right now are busy
  58. 1:39running their old-school businesses
  59. 1:41instead of truly learning AI and
  60. 1:42integrating it, and just saying "look,
  61. 1:44we use AI too, it's useful here and
  62. 1:46there" just for the sake of it—that's
  63. 1:48how most people are. So, if you are
  64. 1:50just starting out, your greatest
  65. 1:52advantage is your time and your focus.
  66. 1:54Here is the point: Every new skill you
  67. 1:56add to your ability to use AI will give
  68. 1:59you a massive unfair competitive
  69. 2:00advantage against your rivals, and by
  70. 2:02the end of this video, you will fully
  71. 2:04grasp the secret to creating this
  72. 2:06unfair advantage. Even though people
  73. 2:09want to say "we are AI-focused," if you
  74. 2:11have a crowded and cumbersome
  75. 2:12organizational chart, it is really hard
  76. 2:14to make those people use new
  77. 2:15technologies that disrupt the comfort
  78. 2:17they are used to. Because there is
  79. 2:19already a established routine.
  80. 2:21Especially since no one is willing to
  81. 2:22have those cold and difficult
  82. 2:24conversations like, "Hey folks,
  83. 2:25unfortunately, we have automated this
  84. 2:27position with AI," things get even more
  85. 2:29complicated within organizations, and
  86. 2:31managers immediately start thinking, "
  87. 2:32Alright, let's find something else for
  88. 2:34Ahmet or Ayşe to do whose job is done.
  89. 2:36" We automated this with AI. Let’s
  90. 2:39find them different positions. But the
  91. 2:41issue isn't whether or not the comfort
  92. 2:42is disrupted. We are trying to raise
  93. 2:44the bar as high as possible in
  94. 2:45companies. Only talented individuals
  95. 2:48who can leverage AI and automation to
  96. 2:51reach that higher level should remain.
  97. 2:54As for the rest, those who can't keep
  98. 2:56up or adapt must go. I realize this
  99. 2:59sounds harsh or a bit extreme, but that
  100. 3:01is the reality of AI today. We have to
  101. 3:04keep pace with this era. Let me share
  102. 3:06the latest statements from the most
  103. 3:08talented experts guiding the global
  104. 3:10economy. They recently revealed how
  105. 3:14employment growth in the private sector
  106. 3:16has hit zero. Companies are no longer
  107. 3:19creating new openings, and here is what
  108. 3:20they are saying. Investment in actual
  109. 3:22human labor in the private sector is
  110. 3:23effectively zero. Just think about how
  111. 3:25strange that is. Especially since this
  112. 3:27is not happening because the economy is
  113. 3:29doing poorly in 2026. Look, companies
  114. 3:30are growing. The issue is that
  115. 3:32companies are automating their existing
  116. 3:34tasks with AI and eliminating those
  117. 3:36positions entirely. I will emphasize
  118. 3:39again that I am not making this video
  119. 3:41to scare or panic you, but to motivate
  120. 3:43you to take action as soon as possible.
  121. 3:46Because as people who master AI start
  122. 3:48doing the work of five people, these
  123. 3:49departments are shrinking. Because at
  124. 3:52first, it will feel like nothing is
  125. 3:53changing, but then everything will
  126. 3:55happen at a dizzying speed. In game
  127. 3:57theory, the most flexible and adaptable
  128. 4:00systems always survive. It has been
  129. 4:02this way for thousands of years; it’s
  130. 4:04not the strongest or the smartest, but
  131. 4:06the most adaptable people and companies
  132. 4:09that survive. This means one thing.
  133. 4:11With such massive change happening
  134. 4:13around you, you must change too. You
  135. 4:15have to adapt. And learning how to use
  136. 4:18AI tools is the first and most certain
  137. 4:20way to ensure that adaptation. And for
  138. 4:22those among you who are hesitant or
  139. 4:24afraid to use AI, my first piece of
  140. 4:25advice is this. Please overcome this
  141. 4:27fear as soon as possible. Because
  142. 4:29fearing minor potential risks and
  143. 4:31avoiding this new technology is often a
  144. 4:34much bigger risk for your future.
  145. 4:37Whatever your position, some people
  146. 4:39still ask: "Well, what about the
  147. 4:41security issues?" They worry about
  148. 4:44their credit cards being stolen,
  149. 4:46personal data compromised, unauthorized
  150. 4:48charges, or technical glitches, and yes
  151. 4:50, if you grant your AI unlimited access
  152. 4:53without any security measures, such
  153. 4:55rare events could happen. But this fear
  154. 4:58is like saying: "I went online, tried
  155. 5:00to buy a product, and got scammed.""I
  156. 5:02will never use the internet again.""
  157. 5:04Because the internet is a terrible
  158. 5:06thing." Like in the early 2000s or
  159. 5:082010s. Is that a logical way of
  160. 5:09thinking? It is not. So, why aren't
  161. 5:11more people adopting AI into their
  162. 5:14lives? The biggest reasons are
  163. 5:16complacency and, in my observation,
  164. 5:18laziness. Especially in the age of
  165. 5:19social media. There is a short-term
  166. 5:21time cost you must pay to learn
  167. 5:23something new. And that is the rule of
  168. 5:25the game. Yes. You have to set aside
  169. 5:27time to adapt. It’s just like hiring
  170. 5:29a new employee and training them for
  171. 5:30your company. If you tell yourself, "I
  172. 5:33don't have time to train a new hire,
  173. 5:34I'd rather do it myself and get it done
  174. 5:36faster," you are right for that
  175. 5:38specific moment. You will likely
  176. 5:40complete the task much faster than
  177. 5:41someone you are training. But once you
  178. 5:43train that person, you will have
  179. 5:44someone who can perform that job for
  180. 5:46you for the rest of their career. And
  181. 5:48that is the logical approach in any
  182. 5:49organization. But if you think
  183. 5:50short-term, like most people do, you
  184. 5:52will find yourself in a losing battle
  185. 5:54against those who look at the future
  186. 5:55with a long-term vision. Especially in
  187. 5:57this age of artificial intelligence.
  188. 5:59And grasping a new field or technology
  189. 6:00well enough to use it—look, AI takes
  190. 6:02about 15–20 hours of focused work,
  191. 6:04and the point where most people give up
  192. 6:06isn't for lack of those 15-20 hours.
  193. 6:08It's because they never sit down at the
  194. 6:10computer to actually try and understand
  195. 6:11it. And I promise you this. Look, just
  196. 6:13set aside a single weekend. If you
  197. 6:16decide that just for this Saturday and
  198. 6:18Sunday, you will sit at your computer
  199. 6:20and definitely figure out how to get an
  200. 6:22AI to do a task for you, you will solve
  201. 6:24it by the end of this weekend. I’m
  202. 6:26talking about 15-20 hours of work. Yes.
  203. 6:28Maybe you won't have a massive, perfect
  204. 6:31project finished by Sunday night, but
  205. 6:33at least you will have broken that
  206. 6:35hesitation, torn through the packaging,
  207. 6:37and truly gotten your hands dirty. And
  208. 6:39your level of comprehension will be far
  209. 6:41beyond those articles on the internet
  210. 6:42that scare you just for clicks and
  211. 6:43engagement. "This job will disappear,""
  212. 6:44that job will be gone." You will know
  213. 6:46much more than by just reading those.
  214. 6:47If you just set aside one weekend. Now,
  215. 6:49let’s look at what this practically
  216. 6:51means in an organization, whether you
  217. 6:53are an employee, a manager, or a boss.
  218. 6:55How do we integrate this into our lives
  219. 6:56? We need to stop thinking based on
  220. 6:58roles or titles and start thinking
  221. 7:00based on workflows. Regardless of what
  222. 7:02task is being done. And you need to
  223. 7:04tactically break it down into pieces.
  224. 7:07For every person you think about hiring
  225. 7:08, you need to list out every single one
  226. 7:10of the 5-10 tasks they actually do with
  227. 7:12their body, eyes, voice, or at the
  228. 7:13keyboard. You have to write it down
  229. 7:16first. And then, you need to question
  230. 7:17whether each of these tasks can become
  231. 7:19part of a workflow, rather than seeing
  232. 7:21them as a need for a new employee. The
  233. 7:24old-school way of thinking went like
  234. 7:25this: "I urgently need to hire a video
  235. 7:27editor." Why? "Because videos need to
  236. 7:29go out." With the mindset of the new
  237. 7:31era, it proceeds like this: What are
  238. 7:33the five steps an editor actually takes
  239. 7:34to get a video ready? And each of those
  240. 7:37steps will now become a workflow in our
  241. 7:38new system. To help you visualize those
  242. 7:40five steps and the concept better,
  243. 7:42I’ll give you an example. Let’s say
  244. 7:43you have a classic organizational chart
  245. 7:45. We’ll keep it at a very simple
  246. 7:46level. In this chart, there are tasks
  247. 7:48that must be performed under each title
  248. 7:50, or at least there should be, right?
  249. 7:52Technically, this role does this. These
  250. 7:53people report to this one. They adopt
  251. 7:55these specific roles. But the problem
  252. 7:58that arises here is this: These are all
  253. 7:59organizational charts built to manage
  254. 8:01people in a company, not to organize
  255. 8:03the inputs and outputs of the work
  256. 8:04itself. So it's not about "this one
  257. 8:06manages this, this one is under this,
  258. 8:06and that one is under that." Because if
  259. 8:09we were truly doing everything
  260. 8:10perfectly in a company, corporate
  261. 8:12structures would resemble a factory
  262. 8:13assembly line more than those plaza
  263. 8:15offices. With these things going in and
  264. 8:17those things coming out. So what do I
  265. 8:18mean by this? Every business basically
  266. 8:21takes raw materials, adds its own
  267. 8:22special recipes, and produces something
  268. 8:25of higher value. Whether it’s a
  269. 8:26physical product or the service sector,
  270. 8:28this remains the same. By bringing
  271. 8:29multiple talents together, you can
  272. 8:31create value far greater than what
  273. 8:32could be done individually. This is
  274. 8:34also true in the digital world. For
  275. 8:35example, you have someone who can write
  276. 8:37copy, someone who can read/voice it,
  277. 8:39someone who can operate a camera, and
  278. 8:41someone who can edit. You bring them
  279. 8:43all together, combine them, and you
  280. 8:44have an advertising agency. And if you
  281. 8:46have someone who can launch and manage
  282. 8:48ads, you’re all set. It means you can
  283. 8:51now build an agency that provides
  284. 8:52performance marketing to people. And
  285. 8:54with the value these people combine,
  286. 8:55you actually get an input-output system
  287. 8:57. We shouldn't forget this. In
  288. 8:58traditional organizational charts, this
  289. 9:00is our decision-making mechanism, but
  290. 9:02the mechanism exists only to resolve
  291. 9:04company hierarchy and communication
  292. 9:06between people. However, if you had set
  293. 9:09the rules for how every task is
  294. 9:11produced correctly from the start, you
  295. 9:12would have planned the chain of tasks
  296. 9:14not as a hierarchy, but as a straight
  297. 9:16production line that directly creates
  298. 9:17that product. That’s why SOPs exist
  299. 9:20in the first place. The critical point
  300. 9:21here isn't to say I’ll just hand over
  301. 9:23this person's job entirely to AI and
  302. 9:25fire them. Look, it's about figuring
  303. 9:27out how those SOPs are done. What you
  304. 9:29need to do is go one layer deeper and
  305. 9:31ask this: Can we perhaps automate these
  306. 9:3310 tasks this person repeats every day
  307. 9:36without even thinking, along with the
  308. 9:38step that follows? If you are that
  309. 9:40person and you aren't using automation
  310. 9:42to lighten your workload, believe me,
  311. 9:44you are already missing the boat. If
  312. 9:46you're doing the same work the same way
  313. 9:47every single day. That’s why I want
  314. 9:49to help you visualize the future of the
  315. 9:50business world, at least in the medium
  316. 9:52term. In the medium term, the era of "
  317. 9:54bring your own software" or "bring your
  318. 9:57own AI" will begin. What do I mean? In
  319. 9:59the "bring your own AI" era. It’s
  320. 10:01something not talked about much on the
  321. 10:02internet. It’s something that doesn't
  322. 10:03get much attention. But when you go for
  323. 10:05an interview at a company, you might be
  324. 10:07going to get hired as an employee, but
  325. 10:09that will give you immense bargaining
  326. 10:11power in the negotiation. Bring your
  327. 10:13own AI. Just imagine, you walk into a
  328. 10:15corporate plaza or a large company and
  329. 10:17tell them, "I can do the work of your
  330. 10:19entire marketing department all by
  331. 10:21myself." Because you are going there
  332. 10:22with a package. Not just with your own
  333. 10:24knowledge. Look, do you know how many
  334. 10:26people work in the massive marketing
  335. 10:28department of Anthropic, one of the
  336. 10:30world's biggest AI companies? You all
  337. 10:32know Anthropic right now. There is only
  338. 10:34one person. Can you believe it? One
  339. 10:35person covers the entire marketing
  340. 10:37department, and of course, they have
  341. 10:39huge PR power. They have their networks
  342. 10:40, this and that. But there is only one
  343. 10:42person managing it. Does that guy
  344. 10:43really sit down and do all that work
  345. 10:45with just his pen and paper? No. Now,
  346. 10:47let's look at the bigger picture.
  347. 10:48Whether you’re running your own
  348. 10:50e-commerce business or serving big
  349. 10:51companies out there. Think about the
  350. 10:54massive budgets companies pour into
  351. 10:56entire human departments just to get a
  352. 10:57single output. If you can deliver that
  353. 11:01same output solo, thanks to AI agents
  354. 11:03you've trained to your own workflow,
  355. 11:05that's when you become invaluable. This
  356. 11:08is where you need to be; this is where
  357. 11:10you should focus. Can you do this by
  358. 11:11setting up an external agency? You
  359. 11:13absolutely can. And since you can
  360. 11:15deliver those outputs all by yourself
  361. 11:17—outputs that companies are currently
  362. 11:18spending huge resources on people to
  363. 11:20get—could you, for example, build an
  364. 11:22agency that provides these as a service
  365. 11:24? You absolutely can. Or, you could go
  366. 11:26inside a company and say, "Look, I'll
  367. 11:27do this and that, but I want this
  368. 11:28partnership.""I want this equity." What
  369. 11:30if you told them, "I'll get the work of
  370. 11:3250 or 100 people done for you"—would
  371. 11:34that work? Why wouldn't it? Would you
  372. 11:36only do it to earn more cash? By
  373. 11:38selling the "one-of" value, these are
  374. 11:39all reachable options. Once you commit
  375. 11:42to it, think about what businesses need
  376. 11:44, those functions and outputs, and set
  377. 11:46aside those office-world obsessions
  378. 11:47with titles like manager or director,
  379. 11:49and all that ego. Because I don't
  380. 11:52believe that mindset will survive.
  381. 11:54Outputs are what matter now, not titles
  382. 11:55. And if you are an employer or
  383. 11:57entrepreneur and you say, "I want to
  384. 11:58use this AI in my business, I want to
  385. 12:00have my own AI agents," I'm going to
  386. 12:01tell you the biggest mistake people
  387. 12:03make. People don't train AI like they
  388. 12:05train a new employee they just hired
  389. 12:06for the office. That’s the biggest
  390. 12:08problem. They give a single prompt.
  391. 12:10When the result turns out terrible,
  392. 12:12they say, "Oh, AI is terrible, it's
  393. 12:14garbage, it's useless for our work."
  394. 12:17Wait a second; the AI we have right now
  395. 12:19is the worst version it will ever be,
  396. 12:20so let’s not forget that it will only
  397. 12:22get better from here. Yes, keep that in
  398. 12:24mind, but secondly, think about hiring
  399. 12:26a brand-new employee for the company.
  400. 12:28You tell them to do a task, and the kid
  401. 12:30brings you something wrong on their
  402. 12:32first try. Do you fire them on the spot
  403. 12:33? Saying, "You couldn't do it, get out"
  404. 12:34? Probably not; you say, "I need to
  405. 12:36train you a little more." You show them
  406. 12:38, "Look, this is how you do it," but
  407. 12:40you might say, "At the end of the day,
  408. 12:41AI can't give that human feeling or
  409. 12:43that human touch." You need to
  410. 12:44completely destroy and abandon that
  411. 12:46perception. The idea that AI can't
  412. 12:47provide a human touch or act like a
  413. 12:49human. Because when you understand this
  414. 12:51, go explain it to your team and your
  415. 12:52employees: how do humans learn? Through
  416. 12:54trial and error. If you do something
  417. 12:55and the result is good, you keep doing
  418. 12:57it. If it’s bad, you do it less. When
  419. 12:59people say someone has great taste or
  420. 13:01is very perceptive, what they’re
  421. 13:03actually seeing is that person
  422. 13:04recognizing a pattern in events, being
  423. 13:06rewarded for it, or moving away from
  424. 13:08what isn't rewarded, and thus becoming
  425. 13:10increasingly better at identifying
  426. 13:12patterns. That is how humans work. So,
  427. 13:14who is millions of times better than
  428. 13:16humans at recognizing algorithms,
  429. 13:18patterns, and templates? Computers keep
  430. 13:20things in mind better, man. They learn
  431. 13:22better, they spot patterns better.
  432. 13:24Basically, you need to train a computer
  433. 13:26just like you'd train a person. You
  434. 13:28need to show them, teach them trial and
  435. 13:30error. But here is the hard truth. Most
  436. 13:31of our bosses don't even know how to
  437. 13:33properly train the people working for
  438. 13:35them. They don't know how to train
  439. 13:36people. They are bad at teaching
  440. 13:38because they don't think operationally.
  441. 13:41Those who have followed me for a while
  442. 13:42know. I strongly believe in thinking
  443. 13:44through operational and observable
  444. 13:46behaviors. I usually design all my
  445. 13:48system schemes based on this. I think
  446. 13:50this skill and aptitude of mine allowed
  447. 13:52me to adapt perfectly to AI training.
  448. 13:54Because if you strip away those
  449. 13:56emotional, abstract words, you can
  450. 13:58truly train AI. Instead of giving vague
  451. 14:01instructions to your employees like "
  452. 14:03make this more charismatic" or "soften
  453. 14:05the tone," if you just state exactly
  454. 14:07what you want with clear rules, things
  455. 14:09change for AI too. People usually fail
  456. 14:12—whether working with a team or AI—
  457. 14:14because they can't clearly define what
  458. 14:16"good" looks like. That is actually the
  459. 14:19reason for the failure. If you spend
  460. 14:21time defining what you actually want
  461. 14:23instead of expecting the other person
  462. 14:25or the AI to guess what's in your mind,
  463. 14:27you suddenly become a massive AI
  464. 14:29trainer. If you try to make the output
  465. 14:31concrete—I'll give you a simple
  466. 14:33example regarding this. If you’re
  467. 14:35confused, you tell the AI "write me an
  468. 14:37email," and in your eyes, what it
  469. 14:39writes looks like fake, robotic junk.
  470. 14:41Why? Because other than telling it "
  471. 14:44write something that sounds like stuff
  472. 14:46on the internet," you gave it no vision
  473. 14:48. I mean, you just said "write me a
  474. 14:51mail like this," but AI is already
  475. 14:52trained on that huge garbage dump of
  476. 14:54internet info, so naturally, it will
  477. 14:56offer you something mediocre. If you
  478. 14:57want something average, you get average
  479. 14:59input. But if you say to it, "Look, I
  480. 15:01have 12 writing rules I must never
  481. 15:04break. This is my style. Take it. And
  482. 15:06here are 16 examples of emails I’ve
  483. 15:08written before. I want you to write in
  484. 15:10this tone by looking only at these. I
  485. 15:12want you to write in this tone by
  486. 15:13looking only at these. What will happen
  487. 15:15? You will get a result 5 times higher
  488. 15:17in quality than before. When you repeat
  489. 15:19this cycle 100 times, you suddenly have
  490. 15:22a machine perfectly trained with your
  491. 15:24patterns. If you explain this to a
  492. 15:27person 100 times, it might take them
  493. 15:291.5 years to learn because they’ll
  494. 15:30forget the rules you mentioned 16 times
  495. 15:32ago, but since AI will remember all 100
  496. 15:34times you gave it the equation,
  497. 15:36you’ll do it in maybe 100 minutes.
  498. 15:38There are still some of you who never
  499. 15:40use AI, saying" I don't need it,
  500. 15:42nothing can replace people. "Good for
  501. 15:44you. Because that makes competing with
  502. 15:46you very easy. Today, there are still
  503. 15:48people in offices using fax machines or
  504. 15:50counting on their fingers while doing
  505. 15:51math. That doesn’t mean their chances
  506. 15:54of winning are high. On the contrary,
  507. 15:56it means they are managing to survive
  508. 15:57despite struggling with a massive
  509. 15:59disadvantage. I mean, they could be
  510. 16:00going 10 times faster, but they’re
  511. 16:02counting on their fingers. To stay in
  512. 16:03the competition, they have to be very,
  513. 16:05very good in other areas. Do you think
  514. 16:07there are still shopkeepers today who
  515. 16:09make money without a website? Yes, of
  516. 16:10course there are. They haven't kept up
  517. 16:12with 25 or 30 years of progress. But
  518. 16:13the question is: are these people
  519. 16:15earning the maximum money they could?
  520. 16:17That's the point. No. Let me tell you
  521. 16:19the undeniable truth of history.
  522. 16:22Throughout human history, those with
  523. 16:23superior technology have always crushed
  524. 16:25those with low technology. From the
  525. 16:28Stone Age to the Bronze Age, from the
  526. 16:29Bronze Age to the Iron Age. It was
  527. 16:30always like this. Now we are in the era
  528. 16:32of artificial intelligence. As for the
  529. 16:34psychological relief part of it, as
  530. 16:35long as humans and their tools compete
  531. 16:37with other humans and tools, you are in
  532. 16:38the game. And in this game, you always
  533. 16:41need to trust yourself. But the day you
  534. 16:42try to challenge the machine, the day
  535. 16:44you try to challenge progress, you lose
  536. 16:46, and people say," The machine can
  537. 16:47never beat us at chess, it can never
  538. 16:48beat us at this. "" They said, and
  539. 16:50machines always won. Because it is
  540. 16:52always getting better. Just like how
  541. 16:54everyone initially opposed the
  542. 16:55autopilot in planes, saying, "It can't
  543. 16:57fly, it can't do it like a human," but
  544. 16:59now everyone uses it. The great
  545. 17:00resistance against artificial
  546. 17:02intelligence today is not due to a
  547. 17:03functional deficiency but entirely
  548. 17:05stems from people's egos and emotions.
  549. 17:07It will continue to do so, but let's
  550. 17:09get back to the main point. In a world
  551. 17:11where artificial intelligence is
  552. 17:13limitless and the cost of intelligence
  553. 17:14and labor has effectively dropped to
  554. 17:16zero, down to the electricity bill that
  555. 17:18powers it, the last valuable thing a
  556. 17:19person can offer to make money will be
  557. 17:21taking risks. This is the
  558. 17:23entrepreneurial spirit that belongs
  559. 17:24only to you, which no one can take away
  560. 17:26. Look, this is also why I think money
  561. 17:27will continue to exist. Because labor
  562. 17:29and muscle power will no longer have
  563. 17:31any value. So, I think this is where it
  564. 17:32gets difficult. This is where the
  565. 17:33challenges begin. Because you are
  566. 17:34facing something with infinite
  567. 17:35intelligence. With a robot that is
  568. 17:37stronger and faster than you and can
  569. 17:39work for just a 200 lira electricity
  570. 17:40bill a month, how will you add value to
  571. 17:42the market with your individual labor?
  572. 17:44It will be very difficult. My intention
  573. 17:46is not to scare you, either. Look,
  574. 17:47prepare yourself for tomorrow's world
  575. 17:49today. "I'm a small business owner.""
  576. 17:50I'm just a regular shopkeeper." Don't
  577. 17:52say, "Around here, not every company
  578. 17:53adopts technology, nor does it need to.
  579. 17:55" Do you use a smartphone? Do you send
  580. 17:58emails? Do you find customers on social
  581. 18:00media? Are you trying to find them? Do
  582. 18:02you post? It means the components of
  583. 18:04technology have already entered your
  584. 18:06life. Whether you accept it or not. The
  585. 18:08amount companies earn per employee is
  586. 18:10constantly increasing. It has to
  587. 18:11increase. What are the two things that
  588. 18:13increase production in the economy?
  589. 18:14Education and technology. We have a
  590. 18:16free workforce with infinite
  591. 18:17intelligence at our disposal, and there
  592. 18:18will be a massive explosion in the
  593. 18:19economy and production. Don't miss out
  594. 18:21on this. More companies will be founded
  595. 18:23, and while many traditional
  596. 18:24departments collapse, massive
  597. 18:25opportunities will arise in their place
  598. 18:27. So, after you've solved your
  599. 18:28operations so cheaply and quickly with
  600. 18:30AI, only one thing remains. I won't
  601. 18:32talk as if I know everything, but there
  602. 18:34is one thing I can clearly bet on. I
  603. 18:36can put my money here. You need to play
  604. 18:38the barbell strategy to prepare for the
  605. 18:40future. At one end, there is very high
  606. 18:42risk and high rewards. You need to be
  607. 18:44willing to do this. Because you know
  608. 18:46what; as long as you avoid this
  609. 18:47uncomfortable conversation, a startup
  610. 18:49that isn't afraid to have that
  611. 18:51difficult talk and tries to reduce
  612. 18:53operations to zero cost with AI will be
  613. 18:55born, emerge in your sector, and crush
  614. 18:57you in the market. And when that time
  615. 18:59comes, the risk that person took and
  616. 19:01the high reward will have torn you
  617. 19:02apart. On the other hand, there is that
  618. 19:04famous perspective of the world's
  619. 19:05greatest entrepreneurs, for example,
  620. 19:07the founder of Amazon. We shouldn't ask
  621. 19:09what will change in the next 10 years,
  622. 19:11but what will never change. What things
  623. 19:14will definitely continue to exist? For
  624. 19:16one thing, we all have a body and we
  625. 19:18know our physical needs will never end.
  626. 19:20We need to eat, drink, sleep, and so on
  627. 19:22. That is why the health, food, and
  628. 19:24sports sectors will always exist and
  629. 19:26have to continue existing. But do you
  630. 19:28know where the real bomb will go off?
  631. 19:30In this new world where humans are
  632. 19:31replaced by AI and robots, we will have
  633. 19:33more free time than ever before in
  634. 19:35history. That is my prediction. I
  635. 19:37believe that the following will
  636. 19:38definitely exist in the future. People
  637. 19:39will always need a home to shelter in,
  638. 19:41food to eat, and entertainment tools to
  639. 19:43kill time. I don't know which companies
  640. 19:45will win this journey, but these
  641. 19:47sectors will always exist and continue
  642. 19:48to do so. I am sure there are those
  643. 19:51among you who write doomsday scenarios,
  644. 19:53think about, or read articles saying, "
  645. 19:54What if the world turns upside down, AI
  646. 19:56takes over everything, and a handful of
  647. 19:58rich people who only invest in
  648. 20:00technology rule the world while the
  649. 20:01ordinary public suffers?" Now let's
  650. 20:04think about this. If such an
  651. 20:05environment of chaos occurs, nothing we
  652. 20:07worry about today will matter anyway.
  653. 20:09When that day comes, one cannot prepare
  654. 20:11for environments of chaos anyway. I am
  655. 20:12always a proponent of hoping for the
  656. 20:14best and being prepared for the worst.
  657. 20:17Be prepared for both sunny days and
  658. 20:18storms. I say be a four-season person,
  659. 20:21and if you do that, no matter what the
  660. 20:23market turns into tomorrow, your
  661. 20:25chances of success will always be high
  662. 20:27as long as we can adapt. And now I will
  663. 20:29try to present a very solid thought
  664. 20:30experiment that will bring you to your
  665. 20:32senses. There is a saying by a famous
  666. 20:34millionaire that I like on this subject
  667. 20:36. The thing people don't realize about
  668. 20:38AI is this. People have trained to swim
  669. 20:40their whole lives. First in shallow
  670. 20:42water, then in a pool, then in a lake,
  671. 20:44and finally, they learned to swim by
  672. 20:46struggling with those giant waves in
  673. 20:48the ocean. They did very well and
  674. 20:50people have become great swimmers now.
  675. 20:52Or they are working for this and
  676. 20:53continue to work. But do you know what
  677. 20:55the approaching technological change
  678. 20:57will bring? It's like the water
  679. 20:59suddenly starting to boil, evaporate,
  680. 21:00and disappearing while you are swimming
  681. 21:02right in the middle of the ocean. You
  682. 21:04are now in gas. How well you flap your
  683. 21:07arms, how good a swimmer you are, or
  684. 21:09how well you fight the waves will no
  685. 21:11longer matter. Because we are no longer
  686. 21:14in the water. We are heading to a world
  687. 21:16where we are not in the water. This is
  688. 21:17exactly the kind of breaking point we
  689. 21:19are at. But do not perceive this as
  690. 21:21pessimism. What I see here is a massive
  691. 21:23opportunity. Because most people are
  692. 21:25currently too sluggish to adapt to
  693. 21:27change. Most people will miss out on
  694. 21:29this shift. If you are watching this
  695. 21:30video right now, it means you are
  696. 21:31already ahead of a vast majority of
  697. 21:33society. Look at what people are
  698. 21:34watching in your YouTube explore tab,
  699. 21:36and what are you watching right now?
  700. 21:37And I know you have friends around you
  701. 21:39who still ignore the AI revolution,
  702. 21:41fail to adapt to this change, continue
  703. 21:43working in the old ways, and haven't
  704. 21:44yet faced the risk of losing their jobs
  705. 21:46—but they will. The rest have their
  706. 21:49heads in the sand, and there are plenty
  707. 21:50of people over 50 in the market saying,
  708. 21:52"I'm too old for these things." And do
  709. 21:54you know the bitter truth? All the
  710. 21:55money is with those people over 50. But
  711. 21:58very soon, because they cannot keep up
  712. 21:59with the change, those people over 50
  713. 22:01will realize in this revolution that
  714. 22:02those massive fortunes will not go to
  715. 22:04them, but to other places that adapt to
  716. 22:06this new system. This in itself is
  717. 22:07already a massive opportunity. There is
  718. 22:09an incredible goldmine in going to
  719. 22:11traditional businesses and automating
  720. 22:12their work. If people are used to
  721. 22:14paying 30-40,000 liras monthly to an
  722. 22:16outside party for a job, that price
  723. 22:17includes classic labor costs. And you
  724. 22:20can get that same work done for them
  725. 22:22using AI for just 500 or 50 liras, and
  726. 22:23sell it to them at a high price—even
  727. 22:25if it's lower than what they normally
  728. 22:26pay—with a high profit margin. First
  729. 22:29off, your profit margin in such a
  730. 22:30scenario would be massive. Second, and
  731. 22:32most importantly, since you get rid of
  732. 22:34the biggest costs of growth like
  733. 22:35dealing with people and ensuring that
  734. 22:37coordination, scaling your business
  735. 22:39becomes child's play. You proceed with
  736. 22:41a scheme like this. A single person can
  737. 22:43now generate or bring in millions of
  738. 22:45liras of revenue for a company. You
  739. 22:46might say, "Okay Gürkhan, we
  740. 22:47understood these and we're motivated,
  741. 22:49too." What do we do now? I’m giving
  742. 22:51you clear advice that you can apply
  743. 22:52immediately. Make a list of the tasks
  744. 22:54you perform as a standard every day.
  745. 22:55But don't just do it superficially. In
  746. 22:57minute detail: Do you write to
  747. 22:58customers on WhatsApp? Do you check
  748. 23:00their emails? Do you prepare their
  749. 23:02visuals? Are you running ads? Don't
  750. 23:04just say "I'm running ads" and leave it
  751. 23:06at that. Underneath that, there are
  752. 23:07many tasks like setting up campaigns,
  753. 23:09adjusting budgets, writing ad copy, and
  754. 23:11testing headlines. List these. Write
  755. 23:13all of these down one by one, and then
  756. 23:15take the first task on that list. Go to
  757. 23:16the AI and say, "Help me automate this,
  758. 23:19buddy." Ask, "What steps would you take
  759. 23:21if you were me?" and let it give you a
  760. 23:23neat list. Are you stuck? Take a
  761. 23:25screenshot, send it to the AI, and say,
  762. 23:28"What do I do now?""I'm stuck." It will
  763. 23:30tell you anyway. And do you know what
  764. 23:31the strangest thing is right now? We
  765. 23:32all have an AI mentor at our fingertips
  766. 23:35, available 24/7, just waiting for you
  767. 23:38to use it. In our own community, behind
  768. 23:40closed doors, we work every day exactly
  769. 23:43on the systems we describe. If you
  770. 23:45don't have a business to use AI for
  771. 23:46right now and are in the stage of
  772. 23:47building something from scratch, my
  773. 23:49advice to you is to start the Razor Kit
  774. 23:50journey. This way, you will have
  775. 23:52established a functional, working
  776. 23:54e-commerce operation within 28 days. I
  777. 23:55am putting the link below. I will
  778. 23:57continue to share details and
  779. 23:58opportunities about this. I’ll leave
  780. 24:00a link for this below the video or on
  781. 24:02the screen. Anyway, in short, I wish
  782. 24:04you the best and I hope that in this
  783. 24:06new world order, you will be on the
  784. 24:07lasting and wealthy top side, not the
  785. 24:09fading bottom. I hope you succeed. May
  786. 24:12abundance be with you. Take very good
  787. 24:13care of yourselves. See you later.

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