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2026’da İnternetten Para Kazanmanın 4 Gerçekçi Yolu — Transcript

by Gürkanzone · 4,599 words · 685 segments · language en · Watch on YouTube

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0:00In this video, I will share four ways
0:02to earn money online for those starting
0:05from scratch in 2026. If you are
0:07starting from zero, the biggest
0:08advantage you have for making money
0:10online is not the cash in your pocket.
0:12It is the fact that your wrong
0:14decisions are not yet expensive enough
0:15to ruin you. Because when you fail
0:18while just starting your journey, you
0:19usually only lose a few months. However
0:22, those few years spent in the right
0:24field turn into an excellent skill set
0:25that you can earn money from for the
0:27rest of your life. Unfortunately, most
0:29people look for shortcuts instead of
0:31using this advantage. Someone talks
0:33about crypto, shows a chart, and they
0:35go there. Someone says "I earn 100
0:36dollars a day with AI," and they try
0:39that. Someone else opens a dropshipping
0:41store. Then they start building a store
0:43. Since that looks more attractive, 6
0:45months later they are left with three
0:47unfinished business models, maybe five
0:49purchased courses, and zero income. Now
0:51, in this video, I will not show you
0:53four apps that claim to make you money.
0:55I also won't tell you which button to
0:57press on the internet to make money
0:58flow in. Like, do this, do that, and so
1:00on. Instead, I will compare these four
1:03ways someone starting from scratch in
1:052026 or 2027 can generate income based
1:06on startup capital, time to reach the
1:08first earnings, and the probability of
1:10loss, and by the end of the video, it
1:12won't be about which business is better
1:14or which makes more money. You will
1:17find the answer to this. Under today's
1:19conditions, which one should I choose
1:20for myself? Because all four of them do
1:22make money. But before starting the
1:24list, I want to cross off a topic that
1:26people mistake for an income model,
1:27which I am strictly against for someone
1:29starting from scratch. Trading in
1:31financial markets is a complete "no"
1:33for me. For someone just starting out.
1:35Because seeing green and red candles on
1:37a screen does not mean you are doing
1:39business. In a real business, you solve
1:40customer problems. You can control your
1:42offer, your costs, your pricing, and
1:44the customer experience to a certain
1:45extent. In financial markets, you are
1:47putting money on a movement that you
1:49cannot control. You might gain
1:51knowledge. You might learn risk
1:52management. You might even make money
1:55proportionally, but that is not the
1:57place where you should say "I need to
1:59make money." And if you are sitting
2:01with that psychology, you are not
2:03becoming an investor. You are becoming
2:04the prey there. I mean, if you are
2:05entering there with your credit card,
2:07or using your scholarship money to do
2:09it. Putting the money I should set
2:10aside for my family or for my own
2:12development into that. Throwing 500
2:13liras a month into the stock market and
2:14so on. No, this is not investing your
2:17money. This is not making money. This
2:19is not the path to wealth. While saying
2:21these, I do currently have investments
2:23in crypto, the stock market, and the
2:24American stock market. I invest
2:26regularly, but I do it as an investor.
2:29I haven't withdrawn the money I put
2:30there for 3 years. I haven't taken any
2:31money out of crypto. I haven't taken
2:33any money out of the stock market. It
2:34wasn't necessary. Because for me, that
2:36is not a place where I need to make
2:37money in 3, 5, or 10 years. It is a
2:39place where I have put money to grow
2:41over the next 20-30 years, which I have
2:42forgotten about and is an investment
2:43for the future. Therefore, do not act
2:45with the hope of making money in crypto
2:48or the stock market. Do not even get
2:50into it. We saw it in Turkey with the
2:52fund scandals; there is no such thing
2:53as getting a 1000x return. And if there
2:55is, it bursts. So, you can learn about
2:58financial markets out of curiosity, but
2:59I definitely do not recommend them for
3:01your first online income. Therefore,
3:04trading in the stock market is not
3:05included among the four methods I will
3:07explain. To choose the right model, we
3:09first need to understand the capital we
3:11have at our disposal. Now, we have four
3:13basic types of capital we can use when
3:15starting a business on the internet.
3:17Money, competence, and networking power
3:19. I will tell you the fourth one in a
3:21moment. If you have money, you can test
3:23products and ads. You can truly build a
3:25business by putting money at the center
3:27. Second, if you have a skill, you can
3:29sell services by solving someone's
3:31problem. Third. If you have an audience
3:33or strong relationships, you can
3:34connect the right offer with the right
3:36people. If you don't possess any of
3:37these, you are not completely without
3:39capital. Look, the 4th capital comes
3:40into play right here. Because you still
3:42have time as capital. Why did I leave
3:44it for 4th? Because time is not a
3:46capital that directly generates money.
3:48First, you need to convert it into a
3:49capital that has value in the market.
3:52Now, using this map, this map of
3:54capital, let's start from the first one
3:55. Let's first look at e-commerce.
3:58E-commerce is actually not suitable for
3:59people who say "I'm starting from
4:01absolute zero." You need to have
4:03capital, time, and the patience to
4:05acquire competence. You must have all
4:07three. Now, this distinction is very
4:08important. Because, man, e-commerce is
4:10portrayed on social media as a system
4:12where you open a store with a few
4:13clicks and start receiving regular
4:15orders the next morning. I mean, in
4:17reality, yes, opening an e-commerce
4:19store is very easy. It’s perhaps the
4:21easiest part of the job; but choosing
4:23the right product, positioning it
4:25correctly, preparing ad creatives,
4:26creating a trustworthy offer,
4:28delivering orders, managing returns,
4:29and staying profitable at the end of
4:31all this—that is the actual work. And
4:34you need time and cash to master these.
4:37Now, let's say you have $ 1,000 to $
4:392,000 of capital for this, you have
4:41time, and you have some competence. Now
4:44, one of the most expensive mistakes
4:45I've seen in e-commerce for years is:
4:47thinking, "Okay, I have these," and
4:49diving headfirst into a product that
4:50sells, without it being proven for
4:52oneself, buying hundreds of products
4:54just because a competitor's video got
4:55many views, storing them in a room at
4:57home, and then realizing when the ads
4:59run that there are no sales coming in.
5:01Now, just because a product looks good
5:03doesn't mean people will buy that
5:05product from you. Or just because a
5:06product sells doesn't mean it's a
5:08product you can sell. This is exactly
5:09what I mean by the part that needs to
5:11be mastered. That's why at the
5:13beginning, don't say "I'll enter with
5:14stock, I'll do this, I have capital."
5:15No. At the beginning, you will learn
5:17how to gather proof. First, you will
5:19get a sample of the product. You will
5:20prepare content and ad creatives
5:22showing different usage areas of the
5:23product. You will prepare a simple but
5:26trustworthy product page. You will
5:27launch your product into the field with
5:29small budgets and organic content. In
5:31the first stage, you might send orders
5:32from a single supplier. Or you will buy
5:34in small batches of 10, 20, or 30. Even
5:36if it costs more, is my customer
5:37satisfied with my product? Does it
5:38cover the advertising costs? Am I
5:40profitable? You will look at this even
5:41with those 20-30 units. Then you will
5:42buy 100 or 200. Then you will have it
5:44manufactured. You will learn this
5:45system first. Even if you have
5:46everything, just because you have $
5:471,000, you shouldn't go and invest it
5:48all at once. Because when done right,
5:50you can build a business that reaches
5:5219 million TL in sales in 6 months with
5:5450,000 to 100,000 TL capital, as you
5:56can see here. But as I said, when done
5:58right, a product making sales in the
5:59first week doesn't mean it’s
6:01successful, or that a successful
6:02business has been built. The first sale
6:05only says that, okay, someone is
6:07willing to pay, but a real business
6:09model emerges when you can repeat that
6:11same sale, manage the returns process
6:13for 2, 3, or 4 months, and finally
6:15remain profitable after all expenses
6:17are deducted. And in e-commerce, the
6:20first profit can come within a few
6:22weeks. But you really need to dedicate
6:232-3 months here for a healthy test
6:25period where you can understand what
6:26you are doing. The initial investment
6:28varies depending on your product and
6:30market, but if you want to sell abroad
6:32with ads, you should have 2,000 to
6:343,000 dollars that you wouldn't miss—
6:36money where you wouldn't say "my rent
6:38is gone, my life is ruined" if you lost
6:40it. If you are going to do it in Turkey
6:41, you need to have 1,000 dollars. You
6:43need to have 2,000 dollars. Now, the
6:44risk is at a medium level because these
6:46are not huge amounts of money, and you
6:47don't invest them all at once. As I
6:48said, you will keep your tests small.
6:50Initially, you will process orders one
6:52by one. You will only buy stocks of 20
6:54or 30 for products that have been
6:55proven. The risk is highly controllable
6:57, and if you have the capital and
6:59patience, e-commerce is a very strong
7:00option. In fact, it is a profession
7:02that everyone in our generation should
7:04rack their brains over. Because we
7:06cannot enter traditional commerce. It's
7:08not a field you can enter without
7:10knowing a manufacturer or without
7:12bribing someone in the Grand Bazaar.
7:14But e-commerce isn't like that. You
7:15need to solve e-commerce. You need to
7:17get into e-commerce. Especially for
7:19this generation, which is being dragged
7:21into a worse economic life than the
7:23generations before them for the first
7:24time, they really need to know how to
7:26make a living through e-commerce. I
7:28know this question is coming up here,
7:30too. Okay, you're explaining it very
7:31well, Gürkan. You have built stores of
7:3315-20 million TL with that 50,000 liras
7:36. Okay, buddy. But when I say "let me
7:38start," there are thousands of pieces
7:39of content. This one says take this
7:40training, that one says take that. One
7:41of Gürkan's ads pops up. How are we
7:43going to start, man? Well, for this
7:45very reason, I will hold a completely
7:47free and live workshop on October 17th,
7:49and I will explain what you need to do
7:51day by day over the next 3 months in
7:53that workshop. And I won't just explain
7:55it. I will also provide all the
7:56resources. The workshop is free. You
7:58won't need to take any training or
8:00anything afterward. If you want to see
8:02live exactly what moves we make to
8:04build stores from day one, just as I
8:06showed you, and what you should do, you
8:07can register for the workshop
8:09completely free of charge via the link
8:11below. But if you don't have the money
8:14in your pocket right now to cover the
8:15product, ads, returns, and a few failed
8:17tests, then not doing e-commerce at the
8:19moment is not a shortcoming. You are
8:21just not starting from the wrong step,
8:22that's all. Because in the next model,
8:24you will need a different kind of
8:25capital than money. People's attention.
8:27In 3rd place is content creation.
8:29Content creation is not the fastest way
8:31to earn your first money. Look, but it
8:32is, in my opinion, one of the most
8:34powerful levers that can amplify the
8:35impact of every business you build on
8:37the internet. The real asset of a good
8:38content creator is not the number of
8:40followers. Look, it's not having to ask
8:42for someone's permission or pay for ads
8:45every single time to reach people. When
8:47you launch a product, you can reach the
8:49customer. When you provide a service,
8:51you can demonstrate your expertise.
8:53When starting a new business, a content
8:54creator can find their first users from
8:56their own audience. But content
8:58creation isn't just about sharing
9:00videos. Sharing a video is a technical
9:02process. Ultimately, what we call
9:03content creation is about creating a
9:05reason for the other party to capture
9:07their attention and hold it until the
9:09end of the video. People usually watch
9:11you for one of three reasons. One, you
9:14solve their problems. Two, you offer a
9:16perspective they haven't seen before,
9:18or you make them feel good for a few
9:20minutes. If you aren't doing any of
9:22these, your image quality, your
9:24microphone, or the editing software you
9:26use don't matter much. If you are going
9:28to start creating content, you
9:29shouldn't view the first 6 months as a
9:30way to make money. Use this as a period
9:32to get to know the market. Choose a
9:34single audience group for 6 months.
9:36Identify the problems those people face
9:38repeatedly. Publish 30 different pieces
9:41of content and look not only at which
9:43ones get views, but which ones drive
9:45people to comment, share, or ask you
9:48questions. Because high views bring a
9:50temporary crowd. But the right audience
9:52is what fuels the business you will
9:54build. Content creation has no starting
9:56cost. I mean, none at all. It has no
9:57financial risk either. But what we call
9:59meaningful income could come in 3
10:01months, or 2 years. So, if you need to
10:04make money immediately, don't rely
10:05solely on content creation. Grow
10:07content alongside a skill that
10:08generates income faster. I mean, even
10:10if money won't come from content
10:12creation, just don't expect money from
10:13it for a while. This leads us to a
10:15place where we can bring in money
10:16faster. Freelance work is in second
10:18place. Because what we call freelance
10:20work is the part where you sell a skill
10:21you possess directly to the client. The
10:24biggest advantage here is that you
10:26don't need thousands of followers,
10:27hundreds of customers, or thousands of
10:29dollars to start making money. At the
10:31start, it is enough to solve just one
10:33person's problem in a way that is worth
10:34paying for. This is how I started my
10:36own journey. But nobody pays for the
10:38software you learned in the market.
10:40Businesses pay for the burden you lift
10:42off their shoulders. You might know how
10:44to edit videos. From the customer's
10:46perspective, the value of this might be
10:47turning their long videos into regular
10:49short content. For example, someone is
10:51producing content on YouTube, you turn
10:53it into Reels, or you might know
10:54automation tools. Your value is being
10:56able to eliminate a job done manually
10:58every day. Or you might be preparing ad
11:00creatives. Your value might be that the
11:02business can test more ad ideas in a
11:04shorter time. That's why, instead of
11:07investing half-heartedly in 10
11:08different skills, learn to solve one
11:10single problem very well. Then, focus
11:12not on collecting certificates, but on
11:14evidence of work you can do. Pick a
11:16real business. Examine their existing
11:18work and prepare small samples for them
11:20. Look, do this for free. This could be
11:23a product page you redesigned. For
11:24example, it could be a short video you
11:26edited, or a customer tracking process
11:28you simplified. Then, you don't even
11:30need to send a long introduction
11:31message to the business. State the
11:33problem you see. Show the sample you
11:35prepared and explain what you could
11:36improve if you worked together. This
11:39isn't something you can do in a single
11:40day, but getting there is very easy.
11:42Finding your first client might be
11:43difficult if you don't have a portfolio
11:44. But saying "I can't build a portfolio
11:46because I don't have my first client"
11:47is just an excuse in my opinion. You
11:48can do what I say. Because preparing
11:50sample work is under your control and
11:52very easy to do. And for freelancing, 1
11:54month is a very realistic timeframe for
11:56your first earnings. There is almost no
11:58startup cost. Your chance of losing
12:00money is nearly zero. Now, the only
12:02drawback here is that if you keep
12:04selling your own labor, your calendar
12:06fills up at some point and you have to
12:08work more to earn more. That is the
12:10biggest risk. That’s why you should
12:12see freelancing not as the final goal,
12:14but as one of the first steps where the
12:16market pays you to get trained. Think
12:18of it as learning the job while earning
12:20money in the field. And learn what the
12:22client wants here. Learn how to make
12:24sales here. See where the delivery
12:25process gets stuck here. Notice that
12:27the same need repeats itself across
12:28several clients. Standardize your
12:30services. Move to a more scalable
12:32structure. Build an agency. Look, I
12:34earned my first money and learned the
12:36business here. I made money from this.
12:37Then I moved on to e-commerce. And the
12:39first method, the item we put at the
12:41very top, is AI-powered standardized
12:43service. AI is not a business model on
12:46its own. The reason I put this model in
12:48first place is not because it's trendy.
12:50Look, the fact that you can start with
12:52low capital, learn sales and delivery
12:54from the very first client, and do
12:56things that normally require expertise
12:58using AI, makes things easier in terms
13:00of time. If you give the right
13:02instructions, AI can do in minutes what
13:04would normally take hours. If you don't
13:06know what you want, it gives worse
13:07results. That's why we don't sell AI
13:10just to make money with AI. You find
13:13the real problems of a business that
13:15you can solve using AI. Things that
13:18have real-world value, so companies
13:19don't end up spending money on just new
13:22technology. They are paying you to
13:24increase their sales, reduce their
13:26costs, save time, and lower the chance
13:28of errors. And the service you offer
13:30must touch upon one of these results.
13:31If it doesn't touch any of them, you
13:33are showing the client an expensive toy
13:34, not a business solution. Oh look,
13:35everyone is doing that anyway. For
13:37example, imagine a business that
13:38receives customer requests every single
13:40day online. People message the business
13:42on Instagram. They ask for prices on
13:43WhatsApp. They fill out forms on the
13:45website, and so on and so forth. But
13:47since these requests end up in
13:48different places, some people get
13:50replied to late. Some are completely
13:51forgotten and never addressed. Now, if
13:53you go to this business and say, "I
13:55will build you an AI automation," they
13:56will say you are just one of the
13:58hundred people offering that. But if
13:59you say, "I will set up a tracking
14:01system that collects requests from
14:03different channels in one place, sorts
14:05them by customer needs, and reminds
14:07your team about the unanswered
14:08customers," the thing the client is
14:10buying isn't the technology or AI you
14:12use. Even if you are using it to get
14:14the job done, they get to track the
14:15sales opportunities they were
14:16previously losing. What makes this
14:18model powerful is that you can produce
14:19similar solutions for other businesses
14:21facing the same problem, and I say you
14:23can build things that require expertise
14:25from day one. Now, remember we said
14:26this was freelancing. In freelance, you
14:28usually fulfill the task given by the
14:30customer. In what I call a service
14:32business, you connect a specific
14:34customer group with a repeatable
14:35specific result. So, when you say "I
14:38provide AI services to everyone,"
14:40nobody understands what they are buying
14:42; but when you say "I enable your
14:44office to track customer requests from
14:46different channels in a single hub,"
14:48the customer already sees their problem
14:50within your offer. You don't need to
14:53force AI or new technology into their
14:55head. You also don't need to develop
14:56giant software at the start. Here, you
14:58will first choose an industry you can
15:00reach. Look at businesses in your
15:01family, your circle, or your local area
15:03that you can talk to. Go on Google Maps
15:04. Look at your surroundings.
15:05Restaurants, real estate offices,
15:07clinics, gyms, e-commerce stores. The
15:10best sector is not the most popular one
15:11on social media. It’s not the one
15:13recommended by the people you follow.
15:14The best sectors are the ones you can
15:16get into, touch, and learn their real
15:18problems. Talk to 10 businesses in the
15:20field you choose. For example, learn
15:22about the tasks they do repeatedly,
15:24where they lose customers, and which
15:26processes consume the most of their
15:27team's time. I started with gyms in
15:302018. Then, don't try to solve
15:32everything. Pick a problem there that
15:33repeats frequently and costs the
15:35business time and money. I chose
15:37customer acquisition. Prepare a small
15:39sample of the solution and offer a paid
15:41pilot project with clear boundaries.
15:42Make the result measurable as well. For
15:44instance, how much did the response
15:45time decrease? How many hours of manual
15:47work per week did we eliminate? How
15:49many customers who weren't followed up
15:51on before were successfully contacted
15:52or engaged again? If you can show the
15:54value you produce, you can eventually
15:56justify your price and sign a long-term
15:58contract. If you can't show it, it just
16:00turns into a conversation about how
16:02much you worked. That’s why you
16:03should produce a result for the first
16:04client. Document the process for the
16:05second client. Standardize the
16:07repeating steps for the third client.
16:09This way, what you are selling stops
16:11being just your own time. The method
16:13you establish starts to gain value on
16:15its own. In this model, I think a
16:17period of 1 to 3 months is realistic to
16:18reach the first income. There is almost
16:20no initial investment either. Your
16:22biggest risk is not losing money. It is
16:24wasting time by creating a solution for
16:25a problem that nobody cares about. That
16:27is why I think you shouldn't choose a
16:28technology first and then look for
16:30customers. First, find the problems
16:32people are paying to have solved. What
16:34are they already paying for? Choose the
16:35technology to be used afterward. And
16:37remember that you are responsible for
16:39every output the AI prepares. So, don't
16:41trust AI too much. You should not let
16:43go of human control at critical points
16:45while working with AI, such as
16:46protecting customer data and setting
16:48access permissions correctly. Now,
16:50Gürkan, which one should I choose?
16:53Let’s take a high-level look at all
16:54four methods. If you have a budget for
16:56advertising and testing, e-commerce
16:58might be suitable. If you want to build
17:00long-term distribution power, create
17:01content no matter what. I think if you
17:04have a skill, you can reach your first
17:05customers by working as a freelancer.
17:07If you want to find a problem and make
17:09its solution repeatable, or if you can
17:11say "I can do that," you can look into
17:13an AI-supported service business.
17:15However, this order does not mean that
17:16everyone should choose the first method
17:18. Look, the right business model is not
17:20theoretically the one that makes the
17:21most money. It is not the one that
17:22looks best on paper. It is the shortest
17:25and healthiest path to reaching your
17:27first real customer with today's
17:28resources, and one of the biggest
17:30mistakes beginners make is turning the
17:32tool they use into their identity. I
17:34started with e-commerce. I'm a merchant
17:36, man. I started as a freelancer. I
17:38provide services. I only produce
17:40content. All of these are temporary
17:42tools. Your real competence is noticing
17:44the problems people are facing.
17:45Developing yourself enough to solve
17:47them. You can build capital by selling
17:49services today. That's how I started.
17:51Tomorrow, you use this capital for
17:52e-commerce. You gain distribution power
17:54by producing content. You then turn
17:55repetitive services into a digital
17:57product. I say this because I have done
17:59all of these items. These models do not
18:00have to be competitors. Look, when
18:03established in the right order, one can
18:04build the capital, customer base, and
18:06distribution network for the other. A
18:08small piece of advice from me, since I
18:09always say "I did it." Look, even if
18:11you don't have capital to spare for
18:12e-commerce right now, improve yourself
18:13in the elements of e-commerce. Like
18:16video production, copywriting, and
18:17product research. Then find a way to
18:19make these elements effective with
18:21artificial intelligence. Offer this as
18:23a service to e-commerce brands. This
18:25way, you will have already earned money
18:27in a field where you want to build your
18:29own business in the future. And you
18:31will gain experience in the field.
18:33Without risking your money. Look, what
18:35I started with was the field of digital
18:37marketing back in 2018. I started in
18:39that field. Then I moved on to
18:40e-commerce and improved myself in the
18:42field by providing services to
18:43e-commerce brands. I earned money. Then
18:45when I started building my own brands,
18:47I had already gained experience in
18:49marketing and built capital. So, maybe
18:51the digital marketing field is very
18:52crowded right now. I mean, you might
18:53not be able to start there, but there
18:55are tons of open areas in those small
18:56services you will provide with AI. We
18:57are constantly looking for employees
18:59for our own businesses, too. Don't look
19:00for a fifth method after this video.
19:02Choose the model that suits you best
19:04and don't change it for 90 days.
19:05Because the biggest mistake you can
19:07make after this video is to choose the
19:08right model and then switch to another
19:10method tomorrow just because you don't
19:12know where to start. The lack for many
19:14people is not a new business model or a
19:16new video. What's missing is not
19:18knowing which step to take today in
19:20their chosen model, what to finish
19:22tomorrow, or how to measure their
19:23progress. A roadmap. If you say, "I am
19:26choosing e-commerce." I will show it
19:28step by step in the live workshop on
19:30October 17th. Come there, and this
19:32workshop is not a sales strategy either
19:34. Look, I mean, there is no "come to
19:35the workshop, I'll explain, then buy a
19:37course" thing. The reason I'm doing it
19:39is that we opened up 20 spots for
19:40one-on-one consulting last month.
19:41Thousands of applications came in. We
19:43set out with 20 people. It was already
19:45for 20 people anyway. We can't serve
19:46more people. We will teach more than
19:485,000 people—everyone we couldn't
19:50accept—what to do from scratch for
19:52free over 3 months. So, this will
19:53likely be the best thing you've done
19:55for yourself in a few years:
19:56participating in this workshop and
19:57taking a step. You only need to
19:59allocate capital to the business. I
20:00mean, you won't need to allocate
20:01capital to the workshop or anything
20:03after that. And in the comments, not
20:04the name of the method you chose. I
20:05want you to write down the powerful
20:07capital you have today. Is it money, a
20:09skill, distribution power, or just your
20:11time? Because first, you need to know
20:13yourself. Your starting point is shaped
20:15not by who you want to be, but by what
20:17you actually have today. And that comes
20:19from knowing yourself. And on this
20:20channel, I talk about the math of real
20:22business, not flashy promises. You can
20:24subscribe to the channel for more
20:25content like this. And remember this.
20:28The internet doesn't pay you just for
20:30being online. It pays you for turning
20:33someone's problem into a result worth
20:35paying for.

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