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Фундаментальные принципы заработка на блоге 2026 — Transcript

by Александра Митрошина · 6,234 words · 974 segments · language en · Watch on YouTube

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0:00Sasha Metroshno and Mother of Blozhya's
0:03podcast. Here we talk about the most
0:06important things in the world of social
0:08media: how to grow, do business, and
0:10enjoy life. I stopped blogging for a
0:16year and a half because I was banned
0:17from using the internet. And when I
0:19returned and resumed my podcast, which
0:21you're actually listening to right now,
0:23I saw an opinion online that because
0:25I'd taken a long break from managing
0:27and using social media, my knowledge
0:29had become irrelevant. I'd fallen out
0:32of touch with trends, out of context.
0:33And really, what can I say about that?
0:36After all, I was gone for a year and a
0:38half, and now everything has changed.
0:41Promotion has changed, content has
0:43changed, and all the trends have
0:45shifted. Let me start by saying that I
0:47certainly haven't fallen out of context
0:49. My entire social circle consists of
0:52people with large blogs, or those who
0:54work and produce, those who have large
0:56blogs, such as the owners of their own
0:59production centers. Almost everyone in
1:02my circle, including my husband, blogs
1:04in one way or another. And all this
1:06time, my friends have been working,
1:07creating content, and making sales. And
1:10, naturally, they told me about all
1:12this and even often asked for advice,
1:14which I was happy to give. So I'm up to
1:16date with what's happening and is
1:18happening in the social media market.
1:19Moreover, during this period, I managed
1:21to write a book for Misha Timochka, a
1:24book on blogging and content, based on
1:26his latest developments in this field.
1:28And before I move on to video, a little
1:30background. I've been blogging on
1:32various platforms for 20 years. I've
1:34been blogging on Instagram for about 14
1:36years now. I started it in 2012. I've
1:39been making money from it for 92 of
1:42those years. So, 9.2 years ago, I made
1:45my first money from Instagram, although
1:47I'd already made money from blogging on
1:49other platforms. Nine years ago, I quit
1:53my day job. And for nine years now,
1:56Instagram has been my main source of
1:58income. After growing my Instagram to
2:012.5 million subscribers in 2019, I
2:03started this YouTube channel. And now
2:05it has 413,000 subscribers. Social
2:08media is both my job and my great
2:10passion. Over all these years, I've
2:13never stopped creating content, well,
2:15except for a forced break. And I'm very
2:18passionate about this area, both my
2:20blogs and the industry as a whole, that
2:22is, blogging in general. Apparently,
2:25thanks to this undying interest in
2:27blogging, people have been coming to me
2:29for advice from the very beginning of
2:31my blogging career. At first, these
2:34were friends, colleagues, classmates,
2:36and then subscribers who subscribed to
2:38my blog. I've been consulting and
2:41training for nine years, and I've
2:43helped hundreds or even 1,000 people
2:45successfully start a blog. I've
2:48launched over 70 blogs on my own blog
2:49alone. I've also worked as a producer
2:52on other people's projects and even
2:53forgave those projects. And all this
2:56time, while I've been blogging, hosting
2:58my blogging podcast, consulting,
3:00answering questions, and training, I've
3:02seen people overestimate the influence
3:04of trends and underestimate a number of
3:06truly important fundamental factors
3:08that truly influence blog growth and
3:10sales. What are these factors I'm
3:13talking about? Why people subscribe to
3:15a blog and stay there? How loyalty and
3:18trust are built? How people make
3:21purchasing decisions? And finally,
3:23where do bloggers who earn so much
3:26money come from? The business models of
3:28these bloggers are based on precisely
3:30the mechanisms we'll be discussing
3:32today. Indeed, the social context and
3:34mood are constantly changing, and
3:35trends and tendencies are also
3:36constantly shifting. But, having
3:39immersed myself in this field for
3:40nearly decades, I can confidently say
3:43that the very essence and principle of
3:45a blog as a business model depends
3:47relatively little on external factors.
3:52I identify three key elements for blog
3:55growth and sales. I'll say right away
3:57that this model is best suited for
4:00topic-focused expert blogs—that is,
4:02blogs where we sell consultations,
4:05personalized services, presentations,
4:07webinars, and courses. But it can also
4:10be applied to a lifestyle blog. The
4:12main thing is that the blog has a theme
4:14or set of topics that can be monetized.
4:17That is, we need a specific blog topic,
4:20such as psychology, baby care, weight
4:22loss, nutrition, health, marketing,
4:25makeup, coloring books, cleaning—or
4:28any other topic. It just needs to be
4:31defined. Or it could be a cloud of
4:34topics, such as motherhood, figure and
4:36sports, or style, travel, and business,
4:39because no blog can exist without a
4:41theme. Any blog, even the most
4:43lifestyle-focused one, still revolves
4:45around something. The main thing and
4:47builds its promotion around certain
4:49themes. And this "something" can be,
4:52well, not just a specific topic, but
4:54also a story, for example, life after
4:56divorce or life after significant
4:58weight loss, maybe overcoming some kind
5:01of crisis. Or the blog can be built
5:03around a larger goal. Have you seen
5:05those blogs about restoring old houses?
5:07Or there's "I want to become an actress
5:09" or "I want to lose weight," again.
5:11Well, okay, we won't go into that now,
5:13because it's a fairly broad and serious
5:15topic: how to choose a topic, how to
5:17choose a niche, how to position
5:18yourself within that topic and niche.
5:21I'll probably talk about this next time
5:22in another video. For now, we'll move
5:25on. I also want to warn some people who
5:27might not be suited to the framework
5:29we're discussing today. I don't think
5:31it's suitable for those who want to run
5:34an artist's blog, for example, a
5:36musician's blog, an artist's blog, or
5:38an actor's blog, for example, or for
5:40those who only want to make money from
5:42advertising and don't want to create
5:44their own projects and sell their
5:46services. That is, it's more of a
5:49scheme for selling your services, like
5:51speech lessons, design projects,
5:53courses, and consultations. And even
5:56then, with some caveats, because,
5:57frankly, the first two points are
5:59suitable for absolutely everyone. This
6:00is a universal blogging foundation.
6:02Well, let's get going. Three elements
6:04for blog growth and sales in 2026. You
6:07know, I'm just using your favorite
6:09words, because everyone always asks me,
6:11"How do I blog in 2025? How do I blog
6:15in 2026, in 2024, and so on." Although,
6:18I repeat, what I'm saying today is some
6:20kind of eternal story. It's absolutely
6:22universal, it's been tested over the
6:24years. And in my opinion, it could have
6:26been applied both in 2016 and now. And
6:29I think it will be possible to apply
6:30this approach in the next 10 years as
6:32well. Our first point is thematic
6:34design of the profile feed. You could
6:37also call it thematic packaging. The
6:40primary goal we set for ourselves in
6:42this business model is to attract
6:44followers, so people will follow us.
6:47And following works best if the profile
6:49has a specific topic and the feed is
6:52filled with photos and video posts on
6:54that topic. It's very easy to follow a
6:58valuable and useful blog. Even with a
7:01small reach, Reels will attract
7:03followers. You've probably experienced
7:05this feeling yourself: you stumble upon
7:08a profile with a clearly stated topic,
7:10and you're interested in it, and at a
7:11glance you see all the videos on that
7:13topic, so without thinking twice, you
7:15click "subscribe." That's how this
7:17effect works. It's truly the best way
7:19to gain followers. Remember Arina
7:21Rykova, who gained 4 or 5 million
7:23followers? She's disappeared now, but
7:26for a while, her story was one of
7:28rapidly and massively growing her
7:29audience. She built her audience by
7:33taking this principle to its extreme.
7:36She took it to its extreme. She
7:38published dozens of very useful, very
7:41easy, very enjoyable, and valuable
7:43videos every day. She ran the blog as a
7:46fitness blog, a nutrition blog, and
7:48some beauty and health life hacks. And
7:50every day, she posted specifically
7:52useful content on this topic. That's
7:54precisely how her following grew. But
7:56many people underestimate this
7:57principle. And I think the point is
8:00that, well, everyone notices that
8:03trending videos—like humor, skits,
8:06and so on—get more reach. While
8:09topical, expert videos always get less
8:12reach, the subscription conversion rate
8:15is dramatically higher for them. I had
8:19a situation where for a while I was
8:21posting lifestyle videos that were
8:24getting a lot of engagement, and also,
8:26you know, random podcast clips, just to
8:29announce the podcast or, well, just to
8:31have something going. And they didn't
8:34get that many views. But I noticed that
8:37even the most run-of-the-mill ReS,
8:39which is cut from a podcast and in
8:41which I talk about my topic, gets far
8:44more subscribers to my blog than even
8:46the most popular video with several
8:48million views, where I'm, I don't know,
8:50trying out some looks. That is, because
8:53my blog was about blogging,
8:55conversational videos on the topic were
8:58really great for it, and people
9:00subscribed. I was consistently getting
9:02500 people, 1,000 people, 3,000 people,
9:055,000 people, 10,000 people from one
9:07video. Even though, if you compare the
9:09views of these videos with those of
9:11others, it would seem like a complete
9:13failure, a failure, and so on. That is,
9:16if your goal is to gain subscribers,
9:18you should have a well-rounded,
9:20thematically valuable profile, in which
9:22, er, the carousels and posts align
9:24with the blog's theme. And, accordingly
9:27, it's very easy to decide to subscribe
9:29to such a blog. And, of course, the big
9:32lesson here is that you absolutely
9:34don't need to wait for some random reel
9:36to make your profile popular. Moreover,
9:38having a random reel doesn't guarantee
9:41your profile's popularity, because what
9:44really matters is conversion and
9:46capturing those random reels as
9:48subscribers. This is precisely what you
9:51need to accomplish at this stage. In
9:53fact, many successful blogs don't even
9:56have any random videos at all. So,
9:59they're growing, they're gaining 50,000
10:01subscribers, 100,000 subscribers, but
10:02all their videos, well, they're gaining
10:04usually, that is, they're gaining maybe
10:06a little bit here and there. So, it's
10:08not even considered a random video, but
10:10at the same time, each video brings in
10:12a little bit of people. This kind of
10:15steady growth is actually typical for
10:17most blogs online. The fact that we see
10:19isolated cases where something pops up
10:21and a bunch of people come right away
10:23is more of an exception. What current
10:25trends would I highlight in terms of
10:27profile filling with thematic content?
10:30Probably the top one, you know, first
10:32him, then Ariana Grande, then Lady Gaga
10:34, and all the rest—natural
10:36conversational videos. That is, when
10:38I'm just sitting there like this, only
10:39in vertical format, talking about
10:41something. Even if they're very short
10:43and conversational, they're invaluable
10:45for, firstly, creating content for your
10:48profile and, secondly, for showcasing
10:50you as an expert and as a person. That
10:52is, you can spend a long time filming
10:54trends, highlights, videos set to music
10:56, and so on, but once you open your
10:58mouth and start talking, a connection
10:59with people begins to develop very
11:01quickly. The second trend is
11:03mono-format profiles, when a person
11:05films in literally a single style.
11:07Maybe they only film conversational
11:09videos in one location, interspersed
11:12very occasionally with other formats.
11:15Or someone films clothes-changing
11:16videos in one place. Or I know a blog
11:19about a volunteer who films kittens
11:20being bathed. Well, okay, hers isn't a
11:22mono-format profile, it's a format;
11:24it's simply her leading format. I'm
11:26just giving you an example so you
11:28understand what it means to repeat a
11:29format. When you have a certain video
11:31style, that is, how you film videos,
11:33and all your videos on your profile are
11:36, roughly speaking, from the same
11:37location—I shoot on this wall all the
11:39time, roughly speaking, in the same
11:41style, the same length, just, for
11:43example, different topics. It's always
11:46been like this. If you've noticed, all
11:48growing blogs inevitably have recurring
11:50sections, which, in fact, drive their
11:53growth. Like, for example, with bathing
11:55cats. But now, in my opinion, this
11:57trend has become stronger. Which makes
12:00our life a lot easier, because, firstly
12:02, I've chosen one place, and I just sit
12:04down and shoot in it. I was just
12:06getting ready to shoot, and everything
12:08was completely automatic for me. I
12:09already had the lighting set up with my
12:11hand behind the lavalier. So, I
12:12literally just sat there once, moved
12:14something around, saw how it would look
12:15, and that's it. The next time, I shoot
12:17without thinking about it. This, of
12:19course, makes the filming process
12:20easier; you don't have to spend too
12:22much time getting ready, and you can
12:24shoot content regularly. And regularly
12:26shooting content is, of course, the
12:27most important thing we strive for. And
12:29, secondly, it makes life easier for us
12:31in the sense that we don't have to
12:33constantly be on the alert and thinking
12:35, "Oh, there's a new trendy sound, I
12:36need to go shoot something for me,
12:38you're my fan," or something like that.
12:40That is, you simply have something
12:42specific that you've found, and you
12:44refine that format. Yes, you have to
12:46understand that this format is never
12:47born overnight. It develops through
12:49practice, and, as a rule, it simply
12:50improves with each subsequent Reals. By
12:52the way, when I talk about trends, I
12:54don't mean that everyone should only
12:56film talking heads. I mean that this is
12:59simply a classic, very effective video
13:02format for all times, which may not
13:04change in some way. That is, we had
13:07some kind of ADHD editing there, we had
13:09, uh, editing, when we had a lot of
13:11different inserts. And now, on the
13:13contrary, we have a conversational
13:15voice, it's more truly conversational,
13:17calmer, with fewer hooks, fewer inserts
13:19, more natural speech, but it was and
13:22is and will be a talking head. So, as a
13:24format, I think it's one of the main
13:26blogging formats. But there are many
13:28other formats, which I'm not saying are
13:30bad. Voice-over is great, storytelling
13:33is great, editing with music is great.
13:36Videos where there's a frame above with
13:37something simply written and you have
13:39to read the text—that's also great.
13:41Rather, I'm talking about the fact that
13:43for someone to decide to subscribe to
13:46your blog, they need to see that you
13:48have a structured blog format, that you
13:50have repeating formats, that you have a
13:52certain blogging style, and that this
13:55blog is united by a certain theme,
13:57rather than a series of posts like:
13:59first, some relationship trends, then a
14:01talking head about marketing, then your
14:03"look of the day," then a funny video
14:06with your pet. Another advantage of
14:09single-format videos or working within
14:12certain sections that you repeat—that
14:14is, several main formats—is that
14:17people remember you. You've probably
14:19heard the marketing theory that for
14:21someone to buy something, they first
14:23need to have seven interactions with it
14:25, for example, seeing an ad, hearing
14:27about it from a friend, seeing it on TV
14:28, hearing about it on the radio, seeing
14:30it in a store. And once a certain
14:33number of interactions are accumulated,
14:34the person is ready to buy. The same
14:37goes for subscriptions. It's very rare
14:39that someone, uh, seeing a video that's
14:42been posted, immediately follows its
14:44creator. Well, that happens, of course.
14:47But much more often, you need someone
14:50to become familiar, to keep popping up
14:52in a potential subscriber's feed, to be
14:55remembered. That includes certain
14:58attributes, maybe a certain location,
15:00maybe a certain format. And when a
15:02certain number of interactions are
15:03accumulated, you know, that's the final
15:05straw, and the person subscribes. So,
15:07don't think that as soon as your videos
15:09start popping up and gaining engagement
15:11from non-subscribers, people will
15:13immediately start following you. No,
15:16these videos need to pop up, they need
15:18to stay in people's feeds, they need to
15:20get used to your blog's existence, and
15:22then growth will begin. So what else do
15:24we have? Don't forget to write in the
15:26profile header what your blog is about.
15:28This is very important. Remember that
15:29the goal of the first step is
15:31subscriptions. This means you shouldn't
15:33sell your method in your profile header
15:35or write, "I have a course about money,
15:38sign up for it." Your profile header
15:40should be solely about your blog and
15:42the idea of subscribing to it. So, in
15:44your profile header, write what's
15:45useful and interesting about it. You
15:47can also say a little about yourself.
15:48The main thing is to keep in mind that
15:50your profile header is about your blog.
15:52So, for example, you're watching this
15:54video and decided that you're now
15:56blogging about coloring books. Write in
15:58your profile header that this is a
16:00section about coloring books. This will
16:02include instructions for beginners, all
16:05the coloring tips, coloring book
16:07suggestions, and atmospheric videos of
16:10you coloring. Then, you fill your
16:13profile with the actual content,
16:15content on this topic. Or, conversely,
16:18you fill your profile with content
16:19first, then write what kind of content
16:21you have in your profile header, it
16:22doesn't matter. The main thing is that
16:24your blog has a theme, content, and
16:27header that align. You can create
16:29coloring-related content in absolutely
16:31any format. You could start, for
16:33example, by simply repeating what's
16:35already being created, what's already
16:37popping up, and gradually you'll find
16:39your own formats, improve them, and
16:41somehow differentiate yourself from
16:42other blogs. And with this format,
16:44which you've found, your blog will
16:46begin to grow very quickly. And one
16:47last important nuance in this point. I
16:50recommend adding elements of personal
16:53content even to thematic content in a
16:56ratio of about 80 to 20. That is, 80%of
16:59your feed is themed content about
17:02coloring, and 20%is personal content.
17:06Let me explain the logic. Our brains
17:08are terrible at remembering facts. You
17:10could say they're practically
17:11nonexistent. Facts don't stick in our
17:13brains. But we have a mechanism for
17:15this. We remember facts if we
17:19experience emotions when we learn them.
17:23And the stronger these emotions, the
17:26more vividly we'll remember them.
17:28Moreover, the facts may be unrelated to
17:30these emotions. That is, it's not
17:31necessarily that the fact itself, for
17:33example, surprised us. No, I'll tell
17:35you how this can be expressed. For
17:37example, if I ask you now to recall
17:39what you did on December 13, 2012, you
17:42probably won't remember. But if I ask
17:45you to recall a birthday or a day when
17:47an important event occurred, some
17:50emotional event, an unexpected event,
17:52you'll likely be able to recall it in
17:55considerable detail, right down to what
17:58you had for breakfast. It's all about
18:00the emotions you experienced then. They
18:03imprint those details of that day in
18:05your memory. In other words, we need
18:09emotions to remember. And conventional
18:12thematic emotional content offers
18:14little. It's a different matter if, for
18:16example, I present a fact through a
18:17personal story. For example, when I
18:20decided to record a video about my book
18:22discoveries during house arrest, I
18:24didn't just make a video about 10 cool
18:26books. I recommend these books. This is
18:28a cool book, this is a cool book, and
18:30this is a cool book. No, it was a list
18:32closely related to that period. I
18:34talked about each book, when I read it,
18:36and why I liked it. But honestly,
18:38that's not even the point. It's more
18:41about the fact that we're now in the
18:43era of Reels, and this era dictates
18:45certain rules. On the one hand, free
18:48promotion is cool. Now, very few people
18:50promote themselves through paid
18:52advertising, and absolutely anyone can
18:55easily attract attention to their blog
18:57through algorithmic mechanisms. But on
18:59the other hand, the emergence of Reels
19:01has had a huge impact on Instagram user
19:03behavior. Have you ever noticed that if
19:06you're scrolling through ReS and follow
19:09, say, a fitness trainer, then as soon
19:11as you return to ReS, you'll
19:13immediately see five more fitness
19:15trainers in a row. It's like Instagram
19:18is like, "Oh, you like fitness? Please,
19:21I'll show you more fitness." And people
19:23rarely follow just one related block.
19:26They usually follow a bunch and,
19:28unfortunately, quickly forget who they
19:30followed and why. And then that block
19:32can just sit there like dead weight in
19:34their feed, not even showing up because
19:36the person didn't remember you, there
19:38were no interactions, that's it, the
19:40results just vanished. Or someone might
19:42, again, not remember who they followed
19:44because it was just a quick follow, and
19:46then five more trainers in a row, and
19:48then they just unfollow, because
19:49they're like, "Who is this? Why this?"
19:52So, the opportunity to be remembered
19:55was wasted. This is where all these
19:57blogs that have amassed 50, 100, or
19:59200,000 subscribers come from, but
20:01their stories have low reach and very
20:03low sales. So, many people have learned
20:06to film and use them to attract
20:08subscribers, shutting down the process
20:11of getting people to subscribe. But
20:13that's not the whole system; it's just
20:16one element. A subscription now means
20:18practically nothing. Someone subscribed
20:20to you and five other similar blogs.
20:24And our next goal is to be remembered.
20:27To become not someone who people
20:29unsubscribe from later, but someone who
20:31is remembered and followed. And this
20:33requires emotion. To evoke emotion and
20:35stop being just another person, you
20:37need to express yourself as an
20:38individual. That's why I always tell
20:41stories. That's why I share my life,
20:44give context to it. That's why Misha
20:47Timochka, blogging about marketing,
20:49content, and sales, still devotes 20%of
20:52his content to talking about his house,
20:54where they live, about his wife, and
20:57about his child. Through such reels, it
21:00evokes emotion and becomes memorable.
21:02So, I recommend blogging on a specific
21:05topic to gain subscribers. This is the
21:07easiest way. And in this thematic
21:10content, add 20%personal touches so
21:12that subscribers begin to delve into
21:15your LOR and distinguish you from
21:17similar blogs. And here we move on to
21:20the next element of the system, because
21:23our next goal, our next business
21:25process, is to ensure that people stay
21:28on our blog. We gained subscriptions
21:30thanks to a valuable blog with a clear
21:32topic, but the subscription cycle for a
21:34thematic blog, no matter how wonderful,
21:35is quite short. You yourself have
21:38probably subscribed to very useful
21:40blogs and subsequently unsubscribed,
21:41because a purely expert blog doesn't
21:43really require constant subscription
21:45and constant viewing. Interests come
21:48and go, requests arise and disappear.
21:51Therefore, purely functional
21:52relationships with subscribers don't
21:54last long. To ensure that people stay
21:57on the blog, we need to build not only
21:59an expert-client relationship but also
22:01a person-to-person relationship. When
22:07we share what we're going through or
22:09what's important to us right now,
22:12people with similar situations or
22:14values come and stay. Then they begin
22:17to follow us as people, rather than
22:18visiting our social media as a showcase
22:20. In this case, you become something of
22:24an acquaintance or friend. Only then,
22:27after a subscription, is it possible to
22:29maintain any kind of consistent
22:31attention over the years. Thematic
22:33content drives subscriptions, while
22:36personal content keeps people on the
22:39blog. Therefore, the next element of
22:42the system is vital: regular personal
22:44content in stories. After we
22:47established ourselves as a promotional
22:49tool, I regularly had people
22:50approaching me with such requests that
22:52they gained 100, 200, or 300,000
22:53subscribers through ReS, but their
22:55reach was low and unstable, and people
22:57weren't interested in buying. Low reach
23:00and low sales indicate low loyalty. And
23:02loyalty is actually built with a very
23:05primitive tool. Loyalty depends on the
23:07number of facts people know about you.
23:10Therefore, your next task after people
23:13follow you and remember you is to
23:15ensure that they constantly watch you,
23:17constantly consume your personal
23:20content, and learn as many facts about
23:22you as possible. We post absolutely
23:24anything in Stories. Here, we are not
23:26constrained by any specific topic. On
23:28the contrary, light, simple, lively,
23:30down-to-earth, everyday content is what
23:33we need. Firstly, light content is easy
23:36to watch, meaning it's easy to watch,
23:38people watch it, they develop a habit
23:40of watching you, and an emotional
23:42connection develops. Secondly, it acts
23:45as a value filter. Only those people
23:48who are similar to you will continue to
23:49follow you. So, a blog with useful,
23:52expert content will attract a lot of
23:54people, some of whom will drop out, and
23:56only those who are truly like-minded
23:58will remain, those with whom you'll
24:00truly enjoy interacting, who will
24:02respond to your stories brilliantly,
24:04support you, and you'll have a kind of
24:06community of like-minded people. But
24:09this is absolutely impossible if you
24:10only produce useful content, only
24:12attract subscribers, without ever
24:14expressing yourself as a person,
24:15demonstrating your values, sharing your
24:17life, or sharing your thoughts. Regular
24:20personal content keeps people on the
24:22blog, and your job is to produce it.
24:24Generally speaking, Telegram can also
24:26be considered personal content, because
24:28people are divided into two types:
24:29those who find it easier to create
24:31stories, and those who find it easier
24:33to create, well, some regular content
24:34on Telegram. But in this video, let's
24:37focus only on stories. Just remember,
24:39perhaps, the main principle: there
24:41should be regular, short content about
24:43your life, about your personality.
24:45Lower the bar for stories. They should
24:48be so easy for you to produce that you
24:50could do them for a year without
24:52interruption. That is, your Stories
24:55format should be so easy, simple,
24:57effortless, and quick that it doesn't
25:00require lengthy preparation, long-term
25:02thinking, creating newsworthy moments,
25:05and so on, that your resistance to
25:07posting them is minimal, practically
25:09nonexistent. Stories, of course, have
25:13their own tricks: context, storylines,
25:15and engaging with followers. But I
25:18won't burden you with them in this
25:20video, because it's very easy to
25:22improve regular, simple Stories, while
25:24perfect, unposted Stories are
25:26impossible to improve. So, as soon as
25:30you feel your internal demands for
25:32story quality become such that you
25:34choose not to post them, lower the bar.
25:37Whether it's one story or two, just do
25:39it regularly. It's clear that we all
25:42have absolutely perfect content in our
25:44heads, with the perfect context, the
25:46perfect quality, the perfect aesthetic,
25:48and so on, but trust me, bad content in
25:50Stories is better than good content in
25:52your head. I'll recommend a couple of
25:54Stories hacks. A good hack is "What
25:56happened today?" Post any thought,
25:58emotion, or event from today.
26:00Specifically, today's, without the
26:02pretense that it has to be something
26:04grand, brilliant, well-thought-out, or
26:06something that will surprise everyone.
26:08So that people say "wow" and inundate
26:09you with reactions. No, here's a very
26:11ordinary Stories hack: choose something
26:13you did today and post it. In fact,
26:16people really look forward to and
26:17appreciate this kind of completely
26:19ordinary and simple content. Another
26:21good hack is to build regular Stories
26:23around recurring events, uh, the ones
26:26you have every day. For example, you
26:28drink coffee every day. So every day
26:30you post your coffee and simply add
26:33your comments and thoughts. And then
26:35you can expand the number of coffee
26:37stories, but this will become a first
26:40base and a routine. I could, in
26:42principle, create daily content simply
26:44based on, I don't know, my speech
26:46classes, because I read one page of a
26:48book out loud every day. I could, in
26:50principle, if I needed to, build my
26:52stories around that alone. And if they
26:55allowed me to add something else, for
26:57example, I don't know, daily cleaning
26:59or sports, that's it, I have enough
27:02material, enough. I could easily do
27:04this every day. I could really let
27:06loose. One day I would have a video of
27:07myself reading, the second day, I don't
27:09know, a photo with a cork, the third
27:11day I would tell a story, show my
27:12before and after, the fourth day I
27:14would just read, saying, "Have a good
27:16day everyone." The fifth day I would
27:17repost from people who have also
27:18started reading. Well, in general, our
27:21brain simply adores something familiar
27:24and stable, but at the same time, it
27:26also craves some novelty. So, these are
27:30two needs our brains have. Therefore,
27:34it's really helpful to establish a
27:35routine in the blog, some core sections
27:38and formats, but at the same time
27:40change them up a bit and add something
27:42new periodically. I've been doing this
27:44for many years. Let's summarize this
27:46point. Having gained a subscription
27:48through a well-designed blog, we build
27:51a relationship with that subscriber by
27:53posting very simple but regular,
27:55relevant content. Stories, by the way,
27:57can also contain expert content, and
27:59they can also be used for sales, not
28:01just Live. It's just that the
28:03proportions are reversed. Here, it's
28:04more like 20%is something
28:06sales-oriented, advertising, expert
28:08content, and so on, and 80%is very,
28:10very simple, everyday stories. This way
28:13, subscribers get to know you as a
28:14person and stay for a long time. If you
28:17post content and people watch it, then
28:19it's perfectly fine to embed ads for
28:21other people's products and your own.
28:24And you, in turn, earn money by
28:25maintaining the blog. In principle, we
28:27could end here. But there's another
28:29underrated element of the system that
28:31allows you not just to earn money, but
28:33to earn a lot, to outearn your
28:35competitors, and to become a popular
28:37expert in your niche, the first person
28:39people think of. By adding this element
28:41to my blog, I, already a popular and
28:44well-earning blogger, increased my
28:46income from my launches severalfold.
28:48And this element is long-form content,
28:51namely YouTube, broadcasts, podcasts—
28:54in short, any form of content that
28:56keeps people listening to us for a long
28:59time. The thing is, while loyalty
29:02depends on the number of facts people
29:04know about us, sales literally depend
29:07on the number of hours and minutes
29:09people spend with us and listen to us
29:11as an expert on a topic. And this
29:14number must be built up by any means
29:16necessary: hosting a YouTube channel,
29:19hosting broadcasts with analysis, going
29:21on interviews, going on podcasts,
29:23speaking. Naturally, the topics must be
29:26non-random. They should align with the
29:28niche, the topic in which you blog and
29:30in which you're developing as an expert
29:31, promoting something of your own. So,
29:34if I'm promoting myself as a fitness
29:36expert, I go on other people's podcasts
29:37as a fitness expert and run my own
29:39YouTube channel about fitness. If I'm
29:41promoting myself as a stylist, I run a
29:43YouTube channel about style, I do style
29:46reviews, I present myself as a style
29:48expert. Well, I think you get the idea.
29:51I first noticed this effect when I
29:53started hosting free sales webinars. I
29:55noticed that after each webinar, I had
29:58a flurry of subscriptions, a flurry of
30:00likes. And people weren't just writing
30:02me messages like, "Sasha, wow, you're
30:04awesome." And Sasha, you're so
30:06knowledgeable about this topic. You're
30:08truly an expert. I found it very
30:10interesting and helpful to listen.
30:11Thank you very much. And, of course,
30:13there were sales. And then I thought,
30:15why do I only host free webinars once
30:17every six months or once a year? Why
30:19can't I host them all the time? And I
30:22focused on this topic. I focused on
30:25creating long-form content on my expert
30:28topic. First, I started this podcast
30:31that you're listening to now. How many
30:34years has it been going for? Well,
30:35three or four years, I guess. Four
30:38years. Yes, it will soon be four years.
30:40I started hosting weekly broadcasts on
30:43my Instagram, analyzing my subscribers
30:45'blogs and answering questions about
30:47blogging. And I started going to other
30:49people's podcasts, interviews, not just
30:51as Sasha Metroshina's media personality
30:53, who ask absolutely all sorts of
30:54questions, like, I don't know, about
30:55personal life, business, and so on. I
30:57started going specifically as a
30:59promotion expert. That is, people would
31:00ask me there, like, how things are
31:02developing in social media, what advice
31:03would you give, what the current trends
31:05are. And that's how I worked. And all
31:07this, in a relatively short period of
31:09time, has led to an incredible sales
31:11explosion. Luckily, it's incredibly
31:13easy to run a YouTube channel these
31:14days. I'm recording this video right
31:17now, which you can watch at home on
31:18your iPhone, alone. I'm just sitting
31:21there, filming. And if you've watched
31:23this far, you've probably started to
31:25associate me more with blogging. And
31:27overall, you probably trust me more as
31:30an expert. I could, in principle, do
31:32the same thing through Reels. Well, I
31:34can and have done, but the same amount
31:36of minutes I earn on YouTube—for
31:38example, how long this video is, I
31:40don't know, 40 minutes long, edited,
31:42let's say. I would accumulate those 40
31:45minutes over the course of, I don't
31:47know, 10 or 15 videos. Well, I mean
31:50standard videos, because I've also
31:51started making really long CS videos. I
31:53really like it, I'm experimenting with
31:55the format. In short, long, useful
31:57content is the best sales tool. I
32:00advise everyone to start a YouTube
32:01channel if possible. This means organic
32:03subscriber growth, albeit quite slowly,
32:06and building loyalty, and it's your
32:09money. By the way, don't be afraid to
32:11give out too much free content. Don't
32:13think that if you give out a lot of
32:15free content, people won't come to your
32:17paid products. People come to paid
32:19products not only and not primarily for
32:21the information. There are a huge
32:23number of other factors that people
32:25need. These include the format, the
32:28methodology, feedback, personal work,
32:31and solutions to specific problems.
32:35People work out with trainers in the
32:36gym, even though YouTube is full of
32:38videos on how to work out, simply
32:40because they want a personalized
32:41approach or maintain their discipline
32:43that way. So don't be afraid to
32:45overfeed the information, or whatever
32:47they say. Generally, I believe that,
32:49well, there's no such thing as too much
32:52free content, and that's what sets an
32:54expert apart from other experts. I know
32:57this from my own experience and from
32:58the experience of other experts. Those
33:00with a lot of money, the richest, the
33:02most popular experts, all do it. So,
33:05basically, don't be afraid. The free
33:07video format simply doesn't provide
33:09solutions to every question people
33:11might have. I talk a lot. I've been
33:14hosting my podcast for years, and it's
33:16only had a positive impact on my income
33:18. So, let's summarize. I've told you
33:25about a three-element system that can
33:27be used to build a truly sustainable
33:30and growing business model. These
33:33elements are proper blog design, a
33:36thematic profile feed, so to speak. The
33:39second element is regular personal
33:41content. And the third element is
33:43long-form content. All the main blog
33:45issues that people come to me with are
33:47usually based on the fact that they
33:49lack or are underdeveloped in one of
33:51these elements. So, for example,
33:52someone might have mastered
33:54storytelling and learned how to attract
33:55subscribers, but they don't know how to
33:57create stories, or they don't consider
33:58it important to create stories, or they
34:00don't know how to build loyalty and
34:02rapport with their audience, or build
34:03relationships with them. As a result,
34:05they're experiencing low sales and a
34:06significant subscriber churn. And
34:08overall, their subscribers are somewhat
34:09sluggish and disengaged. Or, conversely
34:11, someone might be great at creating
34:13stories, have a loyal following, and
34:15they have excellent communication and a
34:17great relationship, but despite all
34:19this, new subscribers aren't coming in
34:21and the blog is simply stagnant. Simply
34:24because they lack the proper blog
34:26design that attracts new subscribers.
34:29And, in general, this applies to almost
34:31anyone who sells and promotes their
34:33projects, products, and services. This
34:36is especially true if we're talking
34:38about, say, consultations,
34:40presentations, webinars, courses, clubs
34:43, or marathons. Honestly, absolutely
34:45everyone should add YouTube, add
34:47conversational content, even in minimal
34:49quantities, and it will have an impact
34:51on everyone. It's a game-changer that
34:53truly changes the game. Basically, we
34:56can delve deeper into all these topics
34:59individually. We can discuss how to
35:01shoot stories. I really love this topic
35:04. We can discuss ReS formats. We can
35:06discuss topic selection, we can discuss
35:09various content trends, and so on. But
35:11a blog as a system revolves around
35:14these fundamental principles: you know
35:16how to attract subscribers to your blog
35:18, you know how to retain them there,
35:21you know how to be memorable, you stand
35:23out from the crowd. You know how to
35:27keep them on your blog for a long time,
35:29view your content, and build
35:31relationships with them. Plus, you know
35:34how to present yourself as an expert
35:36and promote your services and projects.
35:40It would be great if you could tell me
35:41what video to make next, what topic
35:43we'll be delving into, and if you'd
35:45like to ask any questions you have so
35:46we can continue this blogging journey
35:48together. I'm really interested in
35:52seeing more bloggers and seeing you all
35:55succeed. My name is Sasha Metroshina.
35:57This is my podcast about blogging. And
35:59I hope to see you in the next video.
36:02Bye. Yeah.

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