20 Minutes Of PURE VALUE To Skyrocket your SALES! — Transcript

Full transcript

1. 0:01[music]
2. 0:07>> Etsy sellers, this video is going to be
3. 0:09special. Welcome to another pure Etsy
4. 0:11value video. No BS, no fluff,
5. 0:15only the things that matter to helping
6. 0:17you sell more on Etsy. And remember what
7. 0:18I said in last week's video, something
8. 0:20special I'm talking about in today's
9. 0:22video. There's a QR code top left-hand
10. 0:24side of this video. Find a way to scan
11. 0:27it. I'll explain a bit more about that
12. 0:28in a minute. Let's get straight into the
13. 0:30value. You're going to love these points
14. 0:31that I'm going to bring up today. Number
15. 0:32one, when you're building a new growing
16. 0:35Etsy store, if you list three, four,
17. 0:40five listings a day,
18. 0:43you will probably kill your store.
19. 0:46Okay?
20. 0:48You will probably kill your store
21. 0:51because
22. 0:52this is too fast. If you think about it,
23. 0:55you know, you you get told everywhere,
24. 0:57list, list, list, you know, three a day,
25. 0:59five a day, 10 a day, right? This is
26. 1:01such bad advice. If you just list three
27. 1:03a day, right? Let's just say you do
28. 1:04three. In the first month, you're going
29. 1:06to have 90 listings. In 3 months, you're
30. 1:09going to have 270.
31. 1:12That's madness when you don't actually
32. 1:14know anything about what's going to
33. 1:16sell.
34. 1:17If you do five a day, that's 150 in a
35. 1:20month, 450 in 3 months. It's bonkers,
36. 1:23okay? Three, four, five a day, you're
37. 1:25probably going to kill your store. Just
38. 1:26try to list one a day. I tell you guys
39. 1:27that all the time. Don't do this. Number
40. 1:30two, this is critical. Please, please
41. 1:33remember this if you've already opened
42. 1:35and you're growing. Um this is really
43. 1:37important. So, if you
44. 1:40get to 70 to 100 listings and you have
45. 1:44no sales,
46. 1:46okay?
47. 1:48Your product
48. 1:50or design
49. 1:53is the issue. It's as simple as that.
50. 1:55If you list one a day and you're getting
51. 1:57to 70 or to 100 listings deep with no
52. 1:59sales, well, that's 70 to 100 days of
53. 2:03store life. That's almost 3 months. It's
54. 2:05over 2 months, heading towards 3 months.
55. 2:08You need to be seeing some action. Even
56. 2:10if it's just a sale or two, you need
57. 2:12some confirmation from the customer base
58. 2:15that they want your stuff. So, if you're
59. 2:17getting to these number of listings,
60. 2:19there's a problem if you haven't made
61. 2:21any sales. You need to get in touch with
62. 2:22me, and I'll help you. Right, that is a
63. 2:24clear signal there's something not right
64. 2:27with your store. Get into my comments
65. 2:28and tell me if you're one of these
66. 2:29stores, right? 70 to 100 listings, no
67. 2:31sales. It's It's a warning light telling
68. 2:34you something's wrong. Okay. So,
69. 2:38number three,
70. 2:39don't
71. 2:41sell
72. 2:42on
73. 2:44Etsy ads,
74. 2:46okay, until you get daily sales.
75. 2:50This is a massive problem. You don't
76. 2:53want to get hooked up to the Etsy ads
77. 2:54system,
78. 2:55where you're paying to play, and the
79. 2:57only way you get visibility and make
80. 2:59sales is through ads. Remember, I've
81. 3:02taught you this many times, the ads
82. 3:03algorithm and the Etsy organic
83. 3:05algorithm, they don't talk to each
84. 3:07other, okay? You can't just pump ads
85. 3:09full of money and then get organic
86. 3:11visibility. You might make sales on ads,
87. 3:13but you don't want that until you're
88. 3:15making daily sales organically. Organic
89. 3:18first, ads second. Daily sales.
90. 3:22If you're making at least a sale a day
91. 3:24every day, that's fine. You can look at
92. 3:26ads. Don't look at it until then. I
93. 3:28guarantee you it will cause you
94. 3:30problems. Okay, number four, the fourth
95. 3:32thing.
96. 3:33This is guidance, and I've never
97. 3:34mentioned this before on my YouTube
98. 3:37channel, period. But,
99. 3:39first year, right? So, this is for you,
100. 3:42those of you who are a little bit older
101. 3:43in your in your in your store life. The
102. 3:45first year, you're looking
103. 3:48for a minimum
104. 3:51of 100 sales, if possible. Okay? This is
105. 3:55just like I tell you to get to 100
106. 3:56listings, another good marker is at the
107. 4:00end of your first 12 months, you've made
108. 4:02around 100 sales. That's okay. Yes, it's
109. 4:05not setting the world alight, but it
110. 4:07shows you after 12 months
111. 4:10that people are consistently buying your
112. 4:12stuff in multiple different countries,
113. 4:14and they're buying multiple different
114. 4:15products. That is a good minimum target
115. 4:18to aim for. I've never mentioned that
116. 4:20before, but I thought I'd mention it
117. 4:21today. I think it's really, really
118. 4:22important. Okay, next one. This So, this
119. 4:25is something that I see people talking
120. 4:27about all the time on YouTube, literally
121. 4:29all the time. And it is
122. 4:32blimming awful advice, terrible advice.
123. 4:35It's this.
124. 4:37Don't
125. 4:39duplicate
126. 4:43products
127. 4:46and or designs. Okay?
128. 4:49So, you'll hear people saying, "Oh, you
129. 4:51know,
130. 4:52put loads of designs in your store, find
131. 4:54what works, and then when you see
132. 4:56something working, duplicate it. Put it
133. 4:59on a t-shirt, put it on a mug, change
134. 5:01the color. Just change the font or the
135. 5:04message slightly. Keep
136. 5:06duplicating, right? This is terrible
137. 5:09advice. You're weakening the value
138. 5:12proposition of your products. Imagine
139. 5:16going into a physical store. Just Just
140. 5:17do the working out yourself. Go into a
141. 5:19physical store. Imagine loads of stuff
142. 5:21you like, but there's not 50 different
143. 5:23things to look at. There's only 10
144. 5:25things, and they're repeated five times
145. 5:27in slightly different versions. You're
146. 5:28just going to get annoyed.
147. 5:30You're probably not going to buy. But,
148. 5:32if there was 50 different products, all
149. 5:33sorts of different designs and prices
150. 5:35and so on, it's interesting. You get
151. 5:37attached to that. You get connected to
152. 5:39that. Right?
153. 5:41Don't do this. I I just see stores every
154. 5:44week that I work with that have done
155. 5:45this. And the reason why they're doing
156. 5:47this is cuz people on YouTube are
157. 5:49saying, "Duplicate this. Duplicate
158. 5:51that."
159. 5:52It's It doesn't work.
160. 5:54You can either find out the easy way and
161. 5:55listen to me or find out the hard way
162. 5:56and do it, and then come back and go,
163. 5:58"Yeah, it doesn't work." Of course it
164. 5:59doesn't work. Right, next one.
165. 6:02You want more sales? Do this. Just do
166. 6:04this.
167. 6:06In your product descriptions.
168. 6:10Okay? You need cross-sell
169. 6:12and upsell links.
170. 6:15Okay? Remember I tell you to put links
171. 6:17to the section, links to the store in
172. 6:19your description. You can put two other
173. 6:21links in there as well. Don't overload
174. 6:23the customer. I see some of you have 10,
175. 6:2515 links in your descriptions. Too many.
176. 6:28That is an overload. No one's going to
177. 6:30go clicking around those links. But, one
178. 6:33cross-sell, one upsell.
179. 6:35Okay? So, a cross-sell
180. 6:38is a compatible product or something
181. 6:40that works with the product that the
182. 6:41customer's looking at.
183. 6:43An upsell is where there's another
184. 6:45product out there in your store that the
185. 6:47customer could be interested in that's
186. 6:50more expensive because they're showing
187. 6:52interest in a related product. Right?
188. 6:55Super simple. Just link them.
189. 6:57See, you know, see see see this other
190. 6:59product here which works with this one
191. 7:01for a cross-sell. Like this. Check this
192. 7:03out. Really nice. Have a look. An
193. 7:05upsell.
194. 7:07And these links are clickable.
195. 7:10So, they're clickable. So, the customer
196. 7:11can just tap them or click them and go
197. 7:12straight to those cross-sells and
198. 7:14upsells.
199. 7:15What you're doing is creating a spider's
200. 7:17web of activity around your store.
201. 7:19Right? The people that listen to me and
202. 7:21put section and store links, their view
203. 7:23to visit ratio goes up. A visit is when
204. 7:26someone enters your store. Views are
205. 7:28what they look at when they're in there.
206. 7:29You want lots of these views, and
207. 7:31preferably
208. 7:33someone buying something. Right? Which
209. 7:35is why you don't do crazy stuff like
210. 7:37duplicating products. Imagine clicking
211. 7:38on something and then going to see the
212. 7:40same thing after they clicked on another
213. 7:41link. It's bonkers, right? Cross-sell
214. 7:44and upsell, okay? Here's the next one.
215. 7:46This is gold. Gold, I'm giving you gold
216. 7:48right now.
217. 7:50Don't
218. 7:52list
219. 7:53sporadically.
220. 7:56Okay? And before I tell you about this,
221. 7:59you guys are now going to hear the most
222. 8:01important news ever. There's a QR code
223. 8:03up there. On the 20th of September, I'm
224. 8:06doing a live free free, guys. Please
225. 8:11sign up and don't miss it. I will never
226. 8:13ever
227. 8:14do one of these again. It's a live
228. 8:16masterclass
229. 8:18with you guys and me, and I'm going to
230. 8:20be explaining something called the SVP
231. 8:22method, how to make up to 52% more sales
232. 8:25on Etsy. Okay, it's free with me, 90
233. 8:29minutes at least. It might even go on
234. 8:30for 2 hours. I'm only doing it once. QR
235. 8:32code there. I know you might be watching
236. 8:34this on a phone going, "God, how do I
237. 8:35get How do I get the QR code?" Honestly,
238. 8:37make the effort, go and find a laptop or
239. 8:40a PC, register. The link's all all also
240. 8:43in the description of this video to
241. 8:44register for the masterclass. There's
242. 8:46only 1,000 seats available. 305 of those
243. 8:49have already gone, and I haven't even
244. 8:51advertised this masterclass properly.
245. 8:53There's about 685
246. 8:55seats, 690 seats left. Um most of those
247. 8:58are going to go from this video. Please,
248. 9:00please, for your benefit, not mine, get
249. 9:03into that QR code, get to that link, and
250. 9:05register. It's the SVP method. This is
251. 9:08something I only have ever taught my
252. 9:10mentoring clients privately or my
253. 9:12academy students. That's it. It's never
254. 9:15been released before. No one knows about
255. 9:16it because I'm the only one that know
256. 9:18about it. So, I'm the only one that
257. 9:20knows about it. So, please register. The
258. 9:22seats are going to go like hot cakes.
259. 9:23Get into that. Let's get into this.
260. 9:26Don't list sporadically. So,
261. 9:29when I talk to you guys, I I find out
262. 9:32that you're sort of listing you might
263. 9:34list two today,
264. 9:36you'll leave it 4 days, five days, and
265. 9:38then you'll do 10.
266. 9:40And then three days later you'll do
267. 9:42three.
268. 9:43And then you might leave it a week and
269. 9:45do one.
270. 9:46Right?
271. 9:47This is awful
272. 9:49for the algorithm. It's awful for your
273. 9:51store. Why? Because you're not showing
274. 9:54consistent action in your store.
275. 9:57It's the basic
276. 9:59merit to working with the Etsy
277. 10:02algorithm. Show consistency. Just have a
278. 10:05listing plan, right? Just map out a
279. 10:07listing plan from now until Christmas.
280. 10:09At least try that. And say, "Well, how
281. 10:11many can I list a day or two days or
282. 10:13three days?" Whatever you can manage,
283. 10:15make it stick consistently.
284. 10:19Right? So, if you can if you say, "Nick,
285. 10:21well, I can only do 10 a month." Well,
286. 10:22make it one every three days.
287. 10:24Right? One every three days all the way
288. 10:27through to Christmas or as close as you
289. 10:28can get it. If you can list one a day
290. 10:30and you're making sales, great. If
291. 10:33you're list making lots of sales and you
292. 10:34can list more, well, list more, but
293. 10:36whatever you do, list consistently.
294. 10:40Okay? Erratic listing is just terrible
295. 10:43for Etsy stores. Etsy loves consistency,
296. 10:45okay? So, have a listing plan. Don't
297. 10:47list sporadically. Let's get on to the
298. 10:49next one. This is This is so simple,
299. 10:51this one. You will get more sales from
300. 10:53this. Okay? Literally.
301. 10:55Your about page,
302. 10:58right?
303. 10:59Needs
304. 11:02branded
305. 11:05branded text,
306. 11:08photos,
307. 11:10and video.
308. 11:12Okay?
309. 11:14Let me explain. When a customer comes
310. 11:16into your store, they want to be able to
311. 11:20trust you.
312. 11:21So, that shop banner you've got, that
313. 11:23store icon, the about page text, photos,
314. 11:26and video, that is a an easy way for you
315. 11:29to impart trust so the customer feels
316. 11:32comfortable spending money with you.
317. 11:34When this stuff's not filled out or
318. 11:35filled out badly, it just looks awful.
319. 11:37It's like going into a shop that's not
320. 11:39been that's not been merchandised
321. 11:40properly, not been prepared properly.
322. 11:42You know, you're not going to trust it.
323. 11:43You're not going to feel comfortable.
324. 11:44So,
325. 11:45branded text, photos, and video. When I
326. 11:48mean branded, it's got to look like your
327. 11:51your products, your store, the feeling,
328. 11:54the flavor, the brand, right? So, don't
329. 11:56just put random photos in of you and
330. 11:58your dog or something like that. It's
331. 12:00got to be branded, and you need to tell
332. 12:03people
333. 12:04why they should buy from you.
334. 12:07That's the message that goes into your
335. 12:09about page. Why should I buy from you?
336. 12:12Answer those questions. Tell people
337. 12:14about your products. Tell people about
338. 12:16the unique the unique aspects of your
339. 12:18store and the things that you sell. Tell
340. 12:20people about your customer service. Tell
341. 12:22people about everything that makes you
342. 12:24stand out, because something that Etsy's
343. 12:26told us that is true, and Etsy tell us a
344. 12:28lot of stuff that isn't true, is that
345. 12:31the about page matters. Yes, it does. I
346. 12:33100% agree. It absolutely does. So, do
347. 12:36this. Look, this is a couple of hours
348. 12:38work for most people, and it transforms
349. 12:40what your store looks like. Makes you
350. 12:41trustworthy. Let's keep going.
351. 12:44Okay, plain and simple,
352. 12:46don't
353. 12:48use
354. 12:50Pinterest, okay?
355. 12:53Or in fact, any
356. 12:55social media to send traffic to your
357. 12:58store. I I'm I'm saying this till I'm
358. 13:00blue in the face. Don't do it. This is
359. 13:02just a massive time suck. You will just
360. 13:05pump
361. 13:07endless time into this for almost no
362. 13:09results or no results whatsoever. Do the
363. 13:12number one thing that makes sales in
364. 13:14your store. Have a listing plan, list
365. 13:16more, and work into what the customers
366. 13:19tell you. That's how you make money on
367. 13:21Etsy. Don't waste time on this garbage,
368. 13:23and don't listen to anybody who tells
369. 13:25you to put time into this. they are
370. 13:27wasting your time.
371. 13:29All right? Time is the most valuable
372. 13:30thing you've got. Don't waste it here.
373. 13:32Next one. All right, this is a good one.
374. 13:33I think I've mentioned this before.
375. 13:36Don't
376. 13:37mix
377. 13:39digital
378. 13:41and physical
379. 13:44products. Okay?
380. 13:46Don't mix the two. If you want to sell
381. 13:48digital, sell digital. If you want to
382. 13:50sell physical, sell physical. If you
383. 13:52want to do both, fine. Do both. Open two
384. 13:55stores. Okay? Etsy likes to understand
385. 13:59what's happening in your store, the
386. 14:01structure of your store, the products
387. 14:02that you sell, to understand who to
388. 14:05serve your products to.
389. 14:07Often when you have digital and
390. 14:08physical, they're similar products.
391. 14:11You're just putting designs on both and
392. 14:14and making two technically different
393. 14:16products, but with the same design. It's
394. 14:18just confusing. It all looks the same.
395. 14:21The value proposition is lower. Don't do
396. 14:23it. Don't mix physical and digital
397. 14:25digital products. Don't bother. Here's
398. 14:27another one.
399. 14:28I think I've mentioned this once or
400. 14:29twice. Etsy
401. 14:32is a sub
402. 14:34$100
403. 14:36marketplace. And I just want you to know
404. 14:38this and understand this when you're
405. 14:40building and growing your Etsy
406. 14:41businesses.
407. 14:43The big Etsy sales,
408. 14:46the stores that do volume, don't take my
409. 14:48word for it. Go and look. The stores
410. 14:50that have got 20,000 sales, 50,000,
411. 14:52100,000, 200,000 sales, all these big
412. 14:54numbers, look at the prices of the
413. 14:56products. They're pretty much always
414. 14:57under $100. That's because the carefree
415. 15:01spending goes off at 20, 30, 40, 50, 60
416. 15:07These are price points where your
417. 15:09customers do not have to think about
418. 15:12spending the money. They don't have to
419. 15:14have a question with themselves. They
420. 15:16don't have to talk to family or partners
421. 15:19about making the purchase. Imagine if it
422. 15:21was a thousand dollars. They've got to
423. 15:22have a real conversation with
424. 15:23themselves, right? This, you need to be
425. 15:26part of the sub $100 area on Etsy.
426. 15:29You'll make more money and make more
427. 15:30sales. It's as simple as that. And I'll
428. 15:32mention it again, the QR code, literally
429. 15:34when these seats are gone for my SVP
430. 15:37method
431. 15:38webinar masterclass, they're gone. Okay?
432. 15:41I think there's about 690 seats left,
433. 15:43something like that. Please register,
434. 15:4420th of September.
435. 15:47You will have never seen anything like
436. 15:48it and I'm revealing something that's
437. 15:50never been done with Etsy before that if
438. 15:52you want to, you can be part of. It's
439. 15:54going to be an incredible 90 minutes to
440. 15:572 hours.
441. 15:58I'm literally going to do this once.
442. 15:59It's taken months for me to get this
443. 16:01ready and I just want you there. Please
444. 16:04don't miss it. QR code there. Link to to
445. 16:06to register for the masterclass is in
446. 16:08the description of this video. Please
447. 16:09just go and do it. I guarantee you'll be
448. 16:11thankful you did. Right. Okay, let's
449. 16:14keep going. Couple of things left. Okay,
450. 16:16here.
451. 16:17I I mentioned this earlier or I alluded
452. 16:19to it. Sell
453. 16:23into
454. 16:25what's working.
455. 16:26And let me let me explain this, okay?
456. 16:30So,
457. 16:31let's say you make chopping boards,
458. 16:33right?
459. 16:35And you make, I don't know, an oval
460. 16:38chopping board. You know, I'm just just
461. 16:40to show you what I mean. And it starts
462. 16:42selling, right? So, the customers are
463. 16:45directly telling you,
464. 16:47"Look, we like the oval chopping board."
465. 16:50What I don't mean is to just go and make
466. 16:53all more the same size oval chopping
467. 16:55boards. What I'm saying is customers
468. 16:58like oval.
469. 17:00Explore design inside the oval. Change
470. 17:03the oval. Change the size of the oval.
471. 17:05Change the the vertical size of it. Play
472. 17:08around with with shape. Make mini
473. 17:09chopping boards.
474. 17:11Midis, maxis.
475. 17:13Experiment with the width of it because
476. 17:16then the chopping board can be used for
477. 17:17something else. It It can be used for
478. 17:18serving, right?
479. 17:20And
480. 17:21once you explore just that simple thing
481. 17:23of size, thickness, shape, design,
482. 17:28you'll probably get more sales out of
483. 17:30it. So, when I say sell into or push
484. 17:33into what's working, that's what I mean.
485. 17:35Don't just copy, don't just duplicate,
486. 17:37think, adapt, modify, make some real
487. 17:41changes, and find more winning products
488. 17:43in a space that the customers are
489. 17:44telling you
490. 17:46is winning.
491. 17:47And that's not the same as duplicating.
492. 17:50The only duplication is the idea, oval.
493. 17:52Beyond that, you're changing everything.
494. 17:54You see the difference. Don't duplicate,
495. 17:57sell into what's working, adapt, modify,
496. 18:00get creative. That's how you make money
497. 18:02on Etsy. Okay, here's the last one, gold
498. 18:04tip, gold massive one. I think I've
499. 18:06mentioned this before, but
500. 18:10Christmas listings
501. 18:13that sell,
502. 18:16you leave them
503. 18:19in your store
504. 18:22until the following year. I can't
505. 18:24believe how many of you
506. 18:26deactivate selling Christmas listings
507. 18:30after the Christmas season. Like
508. 18:32seriously, I've I've I've I've I've
509. 18:34spoken to loads of you that do this. And
510. 18:36I understand why you do it. You think,
511. 18:37"Well, I've made the sales. No one's
512. 18:39going to buy it now. I'll I'll I'll I'll
513. 18:40I'll deactivate it, and I'll and I'll
514. 18:42I'll I'll put it back next year." No,
515. 18:44no, please don't do that. Leave the
516. 18:46product in your store all the way
517. 18:49through to next Christmas time.
518. 18:52Remember, Christmas traffic rises
519. 18:56and falls for everybody at the same
520. 18:59time. Okay? You are part of that traffic
521. 19:02rise and traffic fall. If you leave that
522. 19:03listing in that sold five times,
523. 19:06yes,
524. 19:08it doesn't sell through the rest of the
525. 19:09year, but nobody else does either.
526. 19:12And when traffic picks up, you will pick
527. 19:15up.
528. 19:16But if you deactivate and remove the
529. 19:17listing, the listing's dead. It's out of
530. 19:19your store. It's not part of the
531. 19:21algorithmic process.
532. 19:24Loads of you do this, and I was you
533. 19:26know, I get why you do it. I understand
534. 19:28the thinking, but please don't do it.
535. 19:30You'll make way more sales if you just
536. 19:31leave the stuff in that sells. Things
537. 19:32that don't sell, yes, don't leave those
538. 19:34in.
539. 19:36You've got to take those out. Right? And
540. 19:38then build back. Remember, Christmas,
541. 19:40you've got to be listing in September.
542. 19:42Halloween, you should have already
543. 19:43started in July. That should be well
544. 19:44underway by now. You know?
545. 19:46And finally, if you want to register for
546. 19:49my masterclass, the booking now button
547. 19:51for that is coming up. Just click on the
548. 19:52booking now button. Takes you straight
549. 19:55to the masterclass booking page. Read
550. 19:57everything. It's the SVP method. I've
551. 19:59never explained this before. There's
552. 20:01only about 690 seats left. I look
553. 20:03forward to seeing you in there. Cheers.