20,000 Leads a Month and Only 80 Customers — Transcript

Full transcript

1. 0:00Matthias, you just came in. Okay.
2. 0:01Matthias, thank you for donating 800
3. 0:03bucks. Let's rock.
4. 0:05Sell your knowledge.
5. 0:07Okay.
6. 0:08Okay. Okay.
7. 0:12>> Hello.
8. 0:13>> Sell your knowledge. Knowledge.
9. 0:17>> Alex.
10. 0:18>> Knowledge. Okay, we have 5 minutes. We
11. 0:21have 5 minutes. Timer's on.
12. 0:23Top line, bottom line, biggest problem.
13. 0:25>> All right. So, 300k top line, 240 bottom
14. 0:29line.
15. 0:30Um info consulting business in
16. 0:32Argentina. Basically
17. 0:34>> Is that per month or per annual?
18. 0:36>> No, no, per month. Yeah, yeah.
19. 0:38So, basically main issue right now is
20. 0:40that we have a lot of leads. We have 20
21. 0:43to 30,000 leads a month.
22. 0:45>> Okay.
23. 0:46>> But, we cannot filter them.
24. 0:48>> Okay.
25. 0:48>> We have two sellers. We only do IG
26. 0:50organic short form content.
27. 0:52>> All right.
28. 0:52>> Uh we cannot filter them. We book a lot
29. 0:54of calls.
30. 0:56But, only 50% of the calls show up. And
31. 0:59we have I mean, that deal that deal
32. 1:02boring, you know. So, yeah, that's the
33. 1:04main issue right now.
34. 1:05>> Well, okay. So, I'm going to I'm going
35. 1:07to zoom out for a second. So, you got
36. 1:0720,000 leads a month. You get You book
37. 1:10calls and 50% of calls show.
38. 1:13>> Uh yeah, basically.
39. 1:14>> I mean, like
40. 1:16>> It's pretty good.
41. 1:16>> Yeah, you're not like you're not
42. 1:17screwed. You know what I mean? Like are
43. 1:18there like you'll get the you'll get the
44. 1:20lead nurture playbook that has all the
45. 1:21things that we learned.
46. 1:23Um so, that's coming in the mail next,
47. 1:24you know, well, you're in Argentina, so
48. 1:25you said?
49. 1:25>> Yeah.
50. 1:26I mean, I'm Miami. Yeah, I'll
51. 1:28>> Oh, you're Mia- Oh, you're Miami. Miami.
52. 1:30Okay, fine. Then it'll it'll get there
53. 1:31in you know, next couple days. Um so,
54. 1:33that would be the first playbook that
55. 1:34I'd have you go through like right off
56. 1:36the bat because if we can go from like
57. 1:3750 to 70, it'd be a 40% increase in
58. 1:39business without doing anything. So,
59. 1:41that'd be, you know, material and
60. 1:42definitely worth it. All right. So,
61. 1:43that's like thing number one is a lead
62. 1:45nurture playbook. Okay. So, we have that
63. 1:47one down. Now, the next thing is let me
64. 1:49understand the uh and is the What's the
65. 1:51goal right now? You said you have to
66. 1:52filter the leads better. It's like 50%
67. 1:54are showing, but what percentage of them
68. 1:55are qualified?
69. 1:57>> Um it's 68%.
70. 2:00So, I mean, we have a 3K and 9K offer.
71. 2:03It's really expensive for Argentina. So,
72. 2:05>> Yeah. I got you.
73. 2:06>> it's kind of strategic question is if we
74. 2:08should go for a lower ticket offer to to
75. 2:11use more of your ads we have.
76. 2:12>> No.
77. 2:12>> No.
78. 2:13>> No.
79. 2:14No.
80. 2:15>> All right.
81. 2:16>> No. This is good talk. I really did
82. 2:17this.
83. 2:20Dude, you're you're you're printing
84. 2:21money. You're printing money. You're
85. 2:22you're running you're running
86. 2:23uh whatever that is. 80 you know, 80%
87. 2:25margins on $300,000 a month. Just to
88. 2:27give you context, if you were to run
89. 2:29like what I would consider a normal
90. 2:30margin business, you're running a $10
91. 2:31million a year business.
92. 2:33Uh that would be making $3 million a
93. 2:34year in profit.
94. 2:36But, you're just making $3 million in
95. 2:36profit on $4 million.
96. 2:39>> I mean, yeah. Yeah. We're not running
97. 2:41ads, you know, I can see this is really
98. 2:42low margin, but what what to do if you
99. 2:44were to scale to a million a month.
100. 2:46>> So, yeah. Yeah. I hear you. So,
101. 2:49>> [sighs]
102. 2:50>> So, what percentage of the leads are you
103. 2:51currently converting per month?
104. 2:54>> Um I don't know. It's 20,000 leads. Uh
105. 2:59we converted 80 clients last month.
106. 3:01>> Okay. So, 20,000 leads. So, you're
107. 3:03getting that's 0.3%?
108. 3:05>> Yeah, something like that.
109. 3:06>> 0.3%? Yeah.
110. 3:07Uh my guess is that you can get to 1%.
111. 3:10That's my guess.
112. 3:11>> That's my guess. Um
113. 3:13Walk me through how someone becomes a
114. 3:14customer.
115. 3:16>> So, we have uh reels and stories. People
116. 3:19want to really magnets. We start a
117. 3:20conversation on IG, set it up, book a
118. 3:23call. Then we go to the closer, closer,
119. 3:25closer to the deal, and that's it.
120. 3:27>> Okay, do you have a VSL?
121. 3:29>> Um yeah. No, no, no. It's not a VSL.
122. 3:31It's a DM funnel.
123. 3:32>> No, no, I know, but do you have a VSL
124. 3:33before the call?
125. 3:34>> Um I mean, a thank you page. Yeah.
126. 3:38>> So, you do it you wait, so you have a
127. 3:39thank you page a thank you page video.
128. 3:41>> Yeah.
129. 3:42>> Okay. And that's before they get on the
130. 3:43sales call.
131. 3:45>> Yeah.
132. 3:45>> Okay. Got it. Um do you have do you have
133. 3:48enough closers to handle the calls or
134. 3:49there too many calls for the amount of
135. 3:50sales guys you have?
136. 3:51>> I have three. I don't know if I should
137. 3:53hire more. For now it's okay.
138. 3:55>> No, no, no. The Okay.
139. 3:57Well, the So, the question I had was
140. 4:00are all all of your closers like can can
141. 4:02they handle all the volume that you're
142. 4:04getting right now or not?
143. 4:05>> Yeah, because we have like 10 goals
144. 4:07booked, 15 15 to 20 goals booked a day,
145. 4:10but only 10 show up. So, it's
146. 4:12>> Yeah, that's fine. Okay, so you have
147. 4:13enough capacity now. Okay, so I'm just
148. 4:14working my way through the funnel. All
149. 4:15right. So, I'm going to guess though cuz
150. 4:17you said you have 20,000 leads. So,
151. 4:18you're getting I mean like you're
152. 4:19getting 750 leads a day, right? 700
153. 4:21leads a day ish, right?
154. 4:23>> more now. Yeah.
155. 4:24>> Okay. So, 700 leads a day let's just use
156. 4:25that for now. So, 700 leads a day are
157. 4:27coming in. If that's the case, what do
158. 4:29you define as a lead? Someone who
159. 4:30follows you?
160. 4:31>> No, no. Someone that answer us in my
161. 4:33name to run something.
162. 4:34>> who Yeah, so they start a conversation.
163. 4:36Okay. So, I'm going to bet that if
164. 4:38you're getting 700 leads a day and
165. 4:39that's only translating to 20 calls
166. 4:42the the bottleneck that you have is
167. 4:44probably in the DM setters.
168. 4:46>> Yeah, yeah. Yeah.
169. 4:47>> Okay, then dude, then yeah, yeah, then
170. 4:48like we don't need like the show rates
171. 4:50and the qualification rates like could
172. 4:52they be better? Yes. Is that the concern
173. 4:54of the business? No.
174. 4:56So, I think you need to staff up on the
175. 4:58DM setters. You probably need like three
176. 5:00or four times the DM setters that you
177. 5:01currently have. So, you cuz I'm just
178. 5:03guessing your next is not working the
179. 5:04leads.
180. 5:06>> Yeah,
181. 5:07I mean
182. 5:08>> 20,000 you're definitely not working
183. 5:09Yeah, you're definitely Yeah, there's
184. 5:10just no way you're working the leads.
185. 5:11And so, you already have all this profit
186. 5:13and for you getting labor in you know,
187. 5:15in Argentina is not going to be
188. 5:16expensive. So, I would just hire like 10
189. 5:19DM setters.
190. 5:21And that would like Yeah, it'd open up.
191. 5:23>> You use software, right?
192. 5:24>> Yeah, I mean of course I mean use as
193. 5:25much Yeah, use as much automation as you
194. 5:26can for sure. But like I just think you
195. 5:28need more I think you just need more
196. 5:29people.
197. 5:31>> All right. All right, Alex. That's it.
198. 5:33>> It was a good talk. Glad we did this.
199. 5:34This was fun.
200. 5:35>> Thank [laughter]
201. 5:37>> books, dude.
202. 5:39>> Yeah, thank you. We can talk in
203. 5:40Argentina. Bye-bye.
204. 5:41>> All right.
205. 5:42All right, rock and roll. If you like
206. 5:44this video and you're a business owner
207. 5:45who wants to break through your current
208. 5:46revenue ceiling, I distilled every
209. 5:47lesson from scaling 10 businesses past
210. 5:4910 million and three businesses past 100
211. 5:51million into a completely free scaling
212. 5:53roadmap that I've used to go from zero
213. 5:54to one, zero to 10, and zero to 100
214. 5:56plus. And so you can click here and you
215. 5:58can check it out. Again, absolutely free
216. 6:00and since you're business owner, I
217. 6:01appreciate you and enjoy.