Продающее сообщество и личная страница ВКонтакте. 2 урок Как оформить для продаж и подписчиков — Transcript

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1. 0:01Let's talk about personal profiles and
2. 0:03VK communities, because other goals—
3. 0:05like messages or subscription pages—
4. 0:07all go through the community. Let me
5. 0:10show you what a personal profile is and
6. 0:12why you need it. Well, let's start with
7. 0:14the fact that this is my personal
8. 0:15profile. Let's break it down by section
9. 0:18. The first block is the name and the
10. 0:20description. So, we add a description
11. 0:23here. It is best to use your real name.
12. 0:26Why? Because when you later link your
13. 0:29community to this personal profile, you
14. 0:31legally need to provide the correct
15. 0:33name. Why? Because if any problems
16. 0:37arise, like your community getting
17. 0:39deleted, being hacked, someone trying
18. 0:42to steal it, or perhaps being deceived
19. 0:44by employees who delete something, this
20. 0:47allows you to defend your position as
21. 0:49the direct owner of that community. So,
22. 0:52we provide our real first and last name
23. 0:54, right? And what else can we add here?
24. 0:57Of course, photos, clips, and videos.
25. 0:59We must remember that VK is, first and
26. 1:01foremost, a social network. Also, you
27. 1:04can add friends on VK. Yes, you can add
28. 1:07up to 26 friends per day, as far as I
29. 1:09know; the number might vary slightly,
30. 1:11but it’s around that amount. And
31. 1:13people can also add you as a friend.
32. 1:15What is a friend? Friends are people
33. 1:17who have agreed to connect with you.
34. 1:20That means either they sent you a
35. 1:21request and you accepted it, or you
36. 1:23sent one to someone and they accepted
37. 1:25it. If, for example, someone sends you
38. 1:27a request and you don’t accept it,
39. 1:29they stay in your followers. For
40. 1:31instance, I have 500 followers there.
41. 1:33You can also post all sorts of
42. 1:35different information here. You need to
43. 1:38understand that all this information
44. 1:40can be used against you or, conversely,
45. 1:42in a positive light. For example,
46. 1:45people can find me because I studied at
47. 1:47this school or this university. I can
48. 1:49also be found via my workplace. And I
49. 1:51can also be "scraped" because I’m a
50. 1:53targetologist. Consequently, if I’m a
51. 1:55targetologist, people scrape me using
52. 1:57various services because I work at a
53. 1:59certain place, or because I listed
54. 2:00myself as an internet marketer, and
55. 2:02then they exclude me from ads. So, for
56. 2:04example, I might not see certain
57. 2:05advertisements. That, again, is normal.
58. 2:08All the information you post online can
59. 2:11later be used for various purposes by
60. 2:13other people. Okay, what can we add
61. 2:17here? Photos. As soon as we add a photo
62. 2:19, we must understand that other people
63. 2:21might see it. We can, of course, make a
64. 2:24hidden album, meaning only you will see
65. 2:26this or that photo, but the point of a
66. 2:28social network is to present yourself
67. 2:30properly—to tell a story, to create
68. 2:32an image. For example, these are the
69. 2:34photos I have pinned. And I also add
70. 2:36various photos of what is happening in
71. 2:38my life. You can also upload clips;
72. 2:40they provide an opportunity to gather
73. 2:43some reach, once again. For instance,
74. 2:45this one here has reached 379 views.
75. 2:47It’s nice that, once again, some
76. 2:49people will see a clip. So, additional
77. 2:52reach is the start of your free
78. 2:53promotion, friends—some clips, some
79. 2:56photos; all of this can be seen by
80. 2:58people. You can also add videos,
81. 3:02articles, and other informational
82. 3:05materials. Next comes the post section.
83. 3:09You can publish posts here. And again,
84. 3:12all the text used here can relate to
85. 3:15your personal life, your hobbies, or
86. 3:18your official activities. What I don't
87. 3:22recommend is creating a personal page
88. 3:25linked to, say, "such-and-such
89. 3:27furniture factory." That wouldn't be
90. 3:31quite right; it's better to create a
91. 3:33page under your own name and then
92. 3:34create a community specifically for
93. 3:36your business. So, you see, my personal
94. 3:40page is specifically about me—like
95. 3:42when I posted that I was in Belarus
96. 3:44just three days ago, participating in
97. 3:46triathlon competitions. Also, I
98. 3:48participated in a run here, and here I
99. 3:50visited Vietnam and shared my emotions.
100. 3:52People can find all of this as well.
101. 3:55Right. And there, once again, you can
102. 3:57provide various information about job
103. 3:58openings. For instance, I was looking
104. 4:01for an assistant here, and shared how I
105. 4:03visited Japan, and that I launched my
106. 4:06own training course on my birthday—I
107. 4:08told all of that here. Right. And you
108. 4:11can see here the workplace listing for
109. 4:13targeted advertising clients from
110. 4:15VKontakte. And now we move on to the
111. 4:17community page. A community is the page
112. 4:20you create for your specific activity,
113. 4:22and in my case, the positioning is
114. 4:24immediately clear: target to the max,
115. 4:26experience managing ads in 32 business
116. 4:29sectors, over 200 individual
117. 4:30consultations, and so on. We see the
118. 4:33title right away. People can find this
119. 4:36title, so definitely pay attention to
120. 4:38what is written here. And if you have a
121. 4:41local business, for example, in a
122. 4:43specific city, rather than across all
123. 4:45of Russia or the CIS, then be sure to
124. 4:46include the city as well. This allows
125. 4:49you to reach more of your target
126. 4:51audience. Next, we have the reviews
127. 4:53section here, and of course, if you
128. 4:55click on it, you can see the latest
129. 4:57reviews that people have written. That
130. 5:00is, you can ask your clients, those who
131. 5:03have just purchased your product or
132. 5:06have done so previously, to leave a
133. 5:08review about their experience with your
134. 5:11product. Next, we have the menu buttons
135. 5:13. You can upload anything you want here
136. 5:16, but these must be links that work
137. 5:18specifically within VKontakte. You
138. 5:20cannot link to external sources. Why?
139. 5:23Because external sources, like my
140. 5:24website for instance, can be added in
141. 5:26the description instead. By the way,
142. 5:28we've already moved on to the
143. 5:29description here. And in the
144. 5:31description, again, you should add as
145. 5:33many different keywords related to your
146. 5:35business as possible. Why? Because all
147. 5:38of this gets indexed. From an SEO
148. 5:40optimization standpoint, this will
149. 5:42later be found by people on Yandex,
150. 5:44Google, and within VKontakte itself. So
151. 5:47, make sure to write all of this down.
152. 5:50Next, services. If your business
153. 5:52involves services, be sure to add them.
154. 5:55Also, add products if your business
155. 5:57involves them. And next is your free
156. 5:59promotion. When we talk about VKontakte
157. 6:02, a social network, we can post videos,
158. 6:05and they will rack up views. VKontakte
159. 6:07will boost them and check how
160. 6:09interesting your videos are. If they
161. 6:11are interesting, they will generate
162. 6:12even more views. Plus, more and more of
163. 6:14your videos are now starting to show up
164. 6:16on Yandex. While YouTube used to be
165. 6:19actively displayed on Yandex, for
166. 6:21example, it is happening less and less
167. 6:23now. So, try to include as many
168. 6:25different keywords as possible in your
169. 6:28VKontakte videos, even in the
170. 6:30timestamps, plus various links, and
171. 6:33write them in the comments too. Why?
172. 6:36Because it really is important that
173. 6:38people can find you using all this
174. 6:40information. So, you definitely need to
175. 6:42do it, right? Not just through
176. 6:43VKontakte, but also through platforms
177. 6:45like Yandex. Okay, good. I've covered
178. 6:48that as well. Descriptions, websites,
179. 6:50add all of that. Subscribers—how do
180. 6:52you get subscribers? A person has to
181. 6:54specifically go to your page, your
182. 6:56community, and click subscribe. We can
183. 6:59achieve this using advertising. And a
184. 7:01person can also do it on their own,
185. 7:03without ads, by making that decision
186. 7:04themselves. If you are a recognizable
187. 7:07person or a recognizable brand of some
188. 7:09business, if you translate and talk
189. 7:11about your community on other sources,
190. 7:14a person comes here and can subscribe.
191. 7:16And if a person has subscribed, it
192. 7:18doesn't mean that every post will show
193. 7:20up in their feed. No, it means they are
194. 7:24placed into some priority tier for
195. 7:26these posts. Also, you can post various
196. 7:31products here, as I said, and articles.
197. 7:34In my case, articles don't get many
198. 7:36views, but they are targeted articles.
199. 7:39So, for example, if someone is a travel
200. 7:41agent or an electrician, I can send
201. 7:43them this article where I got 30 leads
202. 7:46for 1,656 rubles. Or send them 205
203. 7:48leads for 183 rubles for a travel
204. 7:50agency. I can send that to them and say
205. 7:54, "We worked with tours in Dagestan,
206. 7:56these were our results, we can aim for
207. 7:59a similar result and start working." So
208. 8:02, for me, these are important targeted
209. 8:04articles. Photos: again, I have various
210. 8:07cases in my photos showing how we
211. 8:10packaged a community, created creatives
212. 8:13, and so on. You can do the same for
213. 8:16your own line of work. I don't have
214. 8:18chats, but I do have Clips. Clips,
215. 8:20again, get about 400 views for me here,
216. 8:22sometimes 100, sometimes even 600. So,
217. 8:26it’s extra reach that brings in
218. 8:28subscribers and ultimately brings in
219. 8:30clients. I also have a button for
220. 8:32targeted advertising training, for
221. 8:34example; a person clicks it, a landing
222. 8:36page opens, and they learn how to solve
223. 8:38customer acquisition problems once and
224. 8:40for all. For instance, I click "Learn
225. 8:42More," and a chatbot starts up. So, in
226. 8:45VKontakte, it is very important to lead
227. 8:47a person directly to community messages
228. 8:49. Like I showed on this page, there are
229. 8:52messages and a subscription page. The
230. 8:55subscription page is what I just showed
231. 8:57, and the message option is when we
232. 8:59click the "Message" button right here
233. 9:00and go directly into a dialogue with
234. 9:02the community. And we can communicate
235. 9:04with the community there. For example,
236. 9:06I have a client case here. We have been
237. 9:08working for just about a month, a
238. 9:09little less than a month. And here, let
239. 9:12me show you how the interaction with
240. 9:14clients goes. People write, for
241. 9:16instance: "Let's take someone here.""
242. 9:19Hello, I would like to try Pilates."
243. 9:21It's a bit scary. Here, the processing
244. 9:23and information exchange happens. The
245. 9:25person signs up, and voila, we have a
246. 9:27phone number, the person has signed up.
247. 9:29Similarly, a person writes. Next, a
248. 9:32chatbot kicks in, automatically sending
249. 9:34them info about a discount and our
250. 9:37location. The person clicks a button in
251. 9:39the chatbot. They immediately receive
252. 9:42the address to sign up for a trial
253. 9:44class. An automated message also comes
254. 9:46through. Once the person replies, a
255. 9:48real human takes over and gets them
256. 9:50registered. The thing is, we end up
257. 9:52with quite a lot of these conversations
258. 9:55, and interacting with all of them
259. 9:56later becomes problematic. But VK has
260. 10:00it all figured out; once someone is in
261. 10:02our database, we can send mass messages
262. 10:04, adding people to separate lists based
263. 10:06on whether they’ve bought something
264. 10:08or not. If someone hasn't purchased yet
265. 10:12, we can send a message to, say, 200
266. 10:14people, reminding them they haven't
267. 10:15bought anything yet and telling them
268. 10:17about our new June promo, encouraging
269. 10:18them to buy something—here's another
270. 10:20community example. You can see the
271. 10:23cover, info, a ton of reviews—37
272. 10:25reviews in total—and various menu
273. 10:28buttons. Products are added here
274. 10:30primarily to show the prices. Again,
275. 10:33there are various buttons that allow
276. 10:34you to direct the person into a
277. 10:36conversation. Then comes the actual
278. 10:39info in the description, along with
279. 10:43details on current pricing and terms.
280. 10:47So, we publish things like this.
281. 10:49Returning to my own community, I post
282. 10:51various updates here as well. What do
283. 10:54these posts achieve? First, we show
284. 10:56that we are active; you can see here
285. 10:58that there were 1,000 views. If you
286. 11:02click these three dots and go into the
287. 11:05stats, you can see that it reached 431
288. 11:07subscribers and 573 non-subscribers.
289. 11:11Just imagine: 573 people who don't
290. 11:13follow the community saw this post and
291. 11:15viewed it in some way. Consequently,
292. 11:18there's a chance they will subscribe
293. 11:20later, because people interact with you
294. 11:23directly through these posts. There
295. 11:25aren't many here, for example, but
296. 11:28there's a decent amount here. So, in
297. 11:31summary, I’d say that on VK you need
298. 11:33to have a personal page in your own
299. 11:35name. It can even be private, but
300. 11:37it’s very important to use that
301. 11:39personal page to create a community
302. 11:41related to your business. Now, I'll
303. 11:43quickly tell you where ads are actually
304. 11:45shown—the main highlights. Well,
305. 11:48first and foremost, of course, is the
306. 11:49stories block. People watch stories on
307. 11:51both their phones and computers. Also,
308. 11:54the main stream of traffic comes from
309. 11:56the feed. For example, it's even
310. 11:59recommending my own video here, which
311. 12:00got 350 views. So, I can just click "
312. 12:03watch." And right here are all sorts of
313. 12:06different posts. And your post, among
314. 12:08others, can also appear here. Also,
315. 12:11what else is important is clips. That
316. 12:14is, when we go on our phones—I'm
317. 12:16recording on my phone—but when we
318. 12:17open the app, there is a section for
319. 12:18clips. And in the same way, when a
320. 12:21person is scrolling through clips, our
321. 12:23ad can be shown to them among the clips
322. 12:25. Therefore, if you are just starting
323. 12:27out and haven't created anything yet,
324. 12:29you can create a personal page in your
325. 12:31name, it can even be private, and then
326. 12:33create a VK community for your business
327. 12:35. Again, I will attach how to create a
328. 12:37VK community from scratch, that is,
329. 12:39links or buttons. By clicking the
330. 12:40button, you can watch the videos
331. 12:42directly. I have quite a lot of
332. 12:43tutorials on how to do this correctly,
333. 12:46yes, how to create a sales-driven
334. 12:47format. You can pay attention to the
335. 12:50various tricks I used in this video.
336. 12:52And after that, of course, you will
337. 12:53need to create an advertising account.
338. 12:55And in the next videos, we will look at
339. 12:57how to directly set up the ads.