YouTube transcript (1YcxBJCYVVI) — Transcript

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1. 0:00Hello everyone. We continue our search
2. 0:01for personal style. And this is the
3. 0:03third video on this topic. In the first
4. 0:05part, we created a rough sketch of your
5. 0:07personal style and built a system of
6. 0:09personal filters. This is one of the
7. 0:11most important stages. Be sure to watch
8. 0:14the first part if you haven't seen it
9. 0:16yet. In the second part, we analyzed
10. 0:18past experiences, looking for patterns
11. 0:20and inspiration in your old outfits.
12. 0:23This exact path will lead you to an
13. 0:25understanding of who you really are.
14. 0:28And today, we will be putting together
15. 0:29a mood board, but an unusual one.
16. 0:31Generally, all stylists and bloggers
17. 0:33suggest making your own mood board, but
18. 0:34I haven't seen an approach like mine
19. 0:36anywhere yet. It won't fit into any
20. 0:38single collage, so I suggest creating a
21. 0:40separate board on Pinterest or a folder
22. 0:42on your phone and saving all the photos
23. 0:44there. We need to visualize as many
24. 0:46aspects of our style as possible. To do
25. 0:49this, I have compiled a list of
26. 0:50questions that can help us with this.
27. 0:53In the first stage, we forget about
28. 0:55clothes, about style, and turn on
29. 0:57associative thinking. I suggest
30. 0:59starting with nature. Think about what
31. 1:01natural landscapes evoke a strong
32. 1:03emotional response in you. These could
33. 1:06be weather phenomena, flowers, textures
34. 1:09, anything at all. Do not try to
35. 1:11translate these associations into
36. 1:13clothing immediately. For now, just
37. 1:15answer the question: which nature photo
38. 1:17feels like yours? This selection is
39. 1:19purely for example. It will be enough
40. 1:22for you to find one or two photos. Now
41. 1:25pay attention to the animal kingdom. I
42. 1:28mean all species: mammals, birds, fish,
43. 1:30insects, everyone. We are not looking
44. 1:33for a spirit animal and are not trying
45. 1:35to describe your character. We are
46. 1:37interested in which animals you find
47. 1:39beautiful. Perhaps you don't even like
48. 1:41the animal that much, but the photo
49. 1:43itself attracts you for some reason. We
50. 1:45save those too. It is important not to
51. 1:47look for symbolism where there is none
52. 1:48and not to save every single photo. One
53. 1:51or two are quite enough. The next
54. 1:53source of inspiration is art. Is there
55. 1:56a painting you are ready to look at
56. 1:58again and again? Maybe you like the
57. 2:00work of a specific artist? You can
58. 2:03include painting, graphics, sculpture,
59. 2:06photography, or any visual art in this
60. 2:09category. The next point is
61. 2:11architecture and interior design. One
62. 2:13of the most underrated sources of
63. 2:15inspiration. You don't have to be an
64. 2:17expert in styles or movements. Just add
65. 2:19photos that you really like, that suit
66. 2:22you, and somehow reflect your
67. 2:23personality. The next question has an
68. 2:26asterisk. But it would be very cool if
69. 2:28you manage to complete it. Perhaps
70. 2:30somewhere in your saved items there is
71. 2:32an object that is like you. If you were
72. 2:35an object, what object would you be?
73. 2:38Just don't try to invent anything on
74. 2:39purpose, complicate things, or
75. 2:41introduce any extra meanings. The
76. 2:43choice should be simple. You shouldn't
77. 2:45have any doubts. Have you ever looked
78. 2:48at, say, a mug and thought: "That is so
79. 2:51me?""If I were a mug, I’d be exactly
80. 2:54that one." Think about it; it could be
81. 2:57absolutely anything. Any object, even
82. 3:00food. Clothing items, too. But not
83. 3:03necessarily what you’d want to wear,
84. 3:06rather what feels like you in terms of
85. 3:08character, mood, or vibe. Movies or
86. 3:11specific film stills that you find
87. 3:13visually appealing. Perhaps you like
88. 3:16the color palette, the framing and
89. 3:18lighting, or the characters 'looks
90. 3:20themselves. Maybe it's just the general
91. 3:22atmosphere, it doesn't matter. If a
92. 3:24movie or movies come to mind right away
93. 3:27, save them. Another item with an
94. 3:29asterisk: music. If you feel the music
95. 3:32you listen to influences your style,
96. 3:35then you should consider it, too. Of
97. 3:38course, we can't add it to our visual
98. 3:40mood board, but just write down your
99. 3:42favorite artists, genres, or individual
100. 3:44tracks. Maybe whatever you're listening
101. 3:46to at this point in your life. I want
102. 3:50to remind you about the personal style
103. 3:52challenge starting very soon, on August
104. 3:543rd. If you wanted to take part, now is
105. 3:57the time; registration is already open.
106. 3:59All the information is waiting for you
107. 4:00in the description. Like last time,
108. 4:02there will be two plans at very
109. 4:04reasonable prices, considering we'll be
110. 4:06working together for 3 weeks. The
111. 4:08entire challenge is built on the
112. 4:09principle of moving from simple to
113. 4:10complex. There will be 15 assignments
114. 4:12in total on various topics. Working
115. 4:15with silhouettes and proportions,
116. 4:16working with color, textures, and
117. 4:18fabrics. And more advanced techniques
118. 4:20and approaches will, of course, be
119. 4:22included as well. The assignments are
120. 4:24universal and will suit everyone—men
121. 4:26and women of any age. Who is this
122. 4:28challenge for? If you have a lot of
123. 4:31items you don't wear or rarely wear. If
124. 4:34you don't know how to combine clothes
125. 4:36or how to even approach them and where
126. 4:38to start. Even if you know how to put
127. 4:41together cool outfits, this challenge
128. 4:43will still be useful because we all use
129. 4:46a limited set of tricks we're used to.
130. 4:49And the challenge will help you step
131. 4:51outside those boundaries, try something
132. 4:53new, and maybe adopt some new habits. I
133. 4:55talked about this format in more detail
134. 4:57in a separate video. I’ve left the
135. 4:59link to it and to testimonials from
136. 5:01past participants in the description.
137. 5:03Next, I suggest choosing an era, any
138. 5:06historical period whose aesthetic
139. 5:08resonates with you the most. Each era
140. 5:11includes certain visual and conceptual
141. 5:13codes, characteristic silhouettes,
142. 5:15color palettes, materials, and, most
143. 5:17importantly, its own unique message. I
144. 5:20have a very interesting video on my
145. 5:22channel about stylish movies. I
146. 5:23recommend watching it too, because it
147. 5:26gives you a great sense of the style of
148. 5:28the era in which it’s set. I
149. 5:30specifically chose films with
150. 5:32interesting stylizations to give you
151. 5:34some inspiration. And yes, you don't
152. 5:36have to be inspired only by the decades
153. 5:38of the last century. Almost any
154. 5:40historical period can be a source, but
155. 5:42it will be a bit harder to adapt it to
156. 5:45modern realities. You will need to
157. 5:48highlight the visual codes you like and
158. 5:50think about how to translate them into
159. 5:53a modern language. With these examples,
160. 5:55I tried to show you what it might look
161. 5:57like, but we will deal with that a
162. 5:59little later. For now, just choose an
163. 6:01era or several eras that you like. As a
164. 6:04next step, I suggest choosing a style
165. 6:07or styles that resonate with you. We
166. 6:09won't be dressing entirely in one style
167. 6:11, but it's one of the components needed
168. 6:14for our mood board. It could be
169. 6:17minimalism, grunge, sport-chic,
170. 6:19eclectic, dramatic or romantic style,
171. 6:22and any other direction. If you like
172. 6:25certain aesthetics or "cores," you can
173. 6:27also include them in this mood board.
174. 6:30If a style is an established fashion
175. 6:32trend, then an internet aesthetic is
176. 6:34more of a certain mood or visual image
177. 6:37that unites clothing, music, interiors,
178. 6:39and even a lifestyle. If you are
179. 6:42interested in this topic, you can watch
180. 6:44this video on my channel. You don't
181. 6:46have to put only one era, one style, or
182. 6:48one aesthetic on the board. You can
183. 6:51choose several. The main thing is that
184. 6:53they are truly close to you. Usually,
185. 6:55unique and interesting styles are born
186. 6:57from mixing very different things, but
187. 7:00still, filter them. If you add five
188. 7:03eras and 10 different styles, of course
189. 7:05, you could somehow combine it all, but
190. 7:07then your style will be unclear. The
191. 7:11next item is fashion houses. If you are
192. 7:14even slightly interested in fashion,
193. 7:15there are surely brands whose
194. 7:16collections you particularly like. Add
195. 7:19them to your mood board. But there is
196. 7:21one important point here. I suggest
197. 7:23choosing not just a fashion house, but
198. 7:25a specific period of its existence when
199. 7:27it had a certain creative director. Yes
200. 7:30, every fashion house has its own DNA.
201. 7:33Certain values, aesthetics, and a
202. 7:35visual language that have been
203. 7:38maintained for decades. But it is the
204. 7:40creative director who determines how
205. 7:43this DNA will be interpreted today.
206. 7:45Therefore, the same brand can look
207. 7:47completely different under different
208. 7:49designers. For example, if you like
209. 7:51Gucci, it is important to clarify which
210. 7:54Gucci: the Alessandro Michele era or
211. 7:57the Tom Ford era. Even though it is one
212. 7:59brand, the collections differ very
213. 8:01significantly. The same can be said
214. 8:03about many other fashion houses. With
215. 8:06the arrival of a new creative director,
216. 8:08the mood of the collections, color
217. 8:10palette, silhouettes, styling methods,
218. 8:12and even the vision of who these
219. 8:14clothes are for can change. You've
220. 8:17surely heard expressions like a Miu Miu
221. 8:19girl or a Saint Laurent woman. This is
222. 8:22a collective image, a type of person
223. 8:24for whom a fashion house creates its
224. 8:26collections. If you like several brands
225. 8:29at once, that is perfectly normal and
226. 8:31even good, because personal style is
227. 8:33often born at the intersection of
228. 8:35different aesthetics. Our task now is
229. 8:37to collect all the references that
230. 8:39evoke some kind of response in you.
231. 8:41Later, we will see what unites them,
232. 8:43and that is where we will find the
233. 8:45basis of your personal style. The next
234. 8:47source of inspiration is characters—
235. 8:50any from films, series, cartoons, or
236. 8:52games. It is important here not to
237. 8:54confuse liking the character themselves
238. 8:56with liking their look. We are
239. 8:57interested in the visual component
240. 8:59specifically. Do not think about
241. 9:01whether you would be able to dress like
242. 9:02that in real life. For now, that does
243. 9:05not matter at all. Just save the
244. 9:07characters' looks to the board. Next, I
245. 9:09suggest adding real people whose style
246. 9:12we like to the selection. These could
247. 9:14be actors, musicians, fashion bloggers,
248. 9:17or just individual looks of people we
249. 9:19don't know. Do not think about whether
250. 9:21you look like them physically. We are
251. 9:23not looking for someone to copy. We are
252. 9:26gathering visual references to later
253. 9:28understand what techniques are repeated
254. 9:31in your preferences. Details are also
255. 9:33of great importance. These could be
256. 9:35photos not of whole looks, but of
257. 9:37individual elements that catch your
258. 9:40attention for some reason. Perhaps a
259. 9:43combination of textures and fabrics, an
260. 9:45unusual technique, or a color
261. 9:46combination. Don't worry if you don't
262. 9:49yet understand why you saved a
263. 9:50particular photo. Later, we will
264. 9:53definitely analyze these patterns. I
265. 9:55would also single out jewelry as a
266. 9:57separate point. It doesn't matter now
267. 9:59if they will fit into your wardrobe,
268. 10:01just save them. Hair makes up a
269. 10:03significant part of a look, so I
270. 10:05suggest saving hairstyles as well. If
271. 10:08you don't want to include hair, or you
272. 10:10already have a certain haircut or set
273. 10:12of hairstyles, you can skip this point.
274. 10:15It's the same situation with makeup. If
275. 10:17you found interesting ideas, they
276. 10:19should also be saved. Nails, if that is
277. 10:22relevant to you. If you like getting
278. 10:25manicures and see it as part of your
279. 10:27look, save a few options that you like.
280. 10:30Most importantly, don't try to fill in
281. 10:32every category. If a certain point
282. 10:34isn't for you, feel free to skip it. If
283. 10:36, on the contrary, you want to save
284. 10:38more images in a certain category, that
285. 10:40is also fine. At this stage, our mood
286. 10:43board is ready. In a week, we will meet
287. 10:45and do the most interesting part of the
288. 10:47work. We will break down how to read
289. 10:49this mood board, how to analyze it, and
290. 10:51how to translate all of this into the
291. 10:53language of clothing. A reminder that I
292. 10:55recently released a lecture on body
293. 10:57types and ways to work with our figure.
294. 11:00You can also subscribe to my Telegram
295. 11:01channel; there’s a lot of useful and
296. 11:03interesting stuff there too.
297. 11:05Registration for the challenge is still
298. 11:06open. I’ve already left links to all
299. 11:08my social media, all the lectures, and
300. 11:10the challenge in the description.
301. 11:12That’s all I have for today. Thank
302. 11:13you so much for watching, and I’ll
303. 11:15see you in the next video.