$18K to $1.7M in 11 Months: The Local SEO Strategy That Actually Works — Transcript

Full transcript

1. 0:00A garage door company hired us for
2. 0:02$18,000.
3. 0:03They made 1.7 million back in 11 months.
4. 0:07Here's the exact SEO strategy we used.
5. 0:11This is a breakdown from Mr. Sarvesh
6. 0:14Shrivastava, a friend of the podcast.
7. 0:16He's going to come on in a few days to
8. 0:18talk about this and I'm going to share
9. 0:19his written breakdown first and then
10. 0:21he's going to be back on in a few days.
11. 0:23He's already been on twice and he's
12. 0:25become a good friend and he's a great
13. 0:26guy and I'm excited to share this with
14. 0:29you. So, number one for what he did to
15. 0:32turn, he said $18,000, I suppose it was
16. 0:35monthly or maybe not, made 1.7 million
17. 0:39back in 11 months. Number one, Google
18. 0:41Business Profile first, website comes
19. 0:44later. Most business owners think their
20. 0:46website is everything. Wrong. We fixed
21. 0:48their Google Business Profile first,
22. 0:50uploaded real photos, not those cheesy
23. 0:53stock images with smiling actors,
24. 0:56collected at least 10 legit reviews as
25. 0:58fast as possible, fixed hours, services,
26. 1:02categories, description, everything
27. 1:04properly. And I love that. I'm a huge
28. 1:07fan of real photos, wherever it is. It
29. 1:10could be on your Google Business
30. 1:11Profile, it could be on your site. Also,
31. 1:14if you want to learn more about how to
32. 1:16properly optimize your Google Business
33. 1:18Profile, Darren Shaw, who has one of the
34. 1:21top local SEO software companies, was on
35. 1:23this podcast and he gave this crazy
36. 1:25breakdown on it. I'm always sharing this
37. 1:27with people who are asking me about
38. 1:29Google Business Profile and this episode
39. 1:31is called Local SEO Masterclass, Darren
40. 1:35Shaw on ranking factors, reviews, and
41. 1:37Google Business Hacks, episode 881 of
42. 1:40this show for people want to go deeper
43. 1:42into Google Business Profile. Number two
44. 1:44from Mr. Sarvesh Shrivastava. Oh my
45. 1:48gosh, he he puts up these awesome
46. 1:49breakdowns. Created pages that actually
47. 1:52pulled in cash. Here we go. We killed
48. 1:55their old generic services pages.
49. 1:57Instead, we built super specific
50. 2:01and get ready because this is what a lot
51. 2:03of people do wrong. They put up very
52. 2:05generic pages that don't have real call
53. 2:08to actions or that don't emphasize the
54. 2:10benefits. Sarvesh ain't doing that. He
55. 2:12goes, "Our money pages like affordable
56. 2:15garage door repair in Houston, same day
57. 2:18service, no hidden fees." People typing
58. 2:21these are desperate for a help now.
59. 2:24These pages match exactly what people
60. 2:26search when they're ready to swipe their
61. 2:28card and get someone over ASAP. And you
62. 2:31know what is cool? A page like this can
63. 2:33rank for lots of keywords, not just
64. 2:35affordable garage door repair in Houston
65. 2:37same day service no hidden fees. It can
66. 2:39rank for lots of keywords around garage
67. 2:42door repair Houston. That's great.
68. 2:44Number three, wrote local blog content.
69. 2:47Yes, it works for even small businesses.
70. 2:50Most business owners think blogs are
71. 2:52just for big brands. Nope, we wrote
72. 2:54stuff like how to protect your garage
73. 2:57door before Houston storms destroy it.
74. 2:59This type of content builds massive
75. 3:01trust, shows you're a real expert, and
76. 3:04pushes you up in Google at the same
77. 3:06time. Locals loved it and it got shared
78. 3:09too. And something else that's cool
79. 3:10about content like how to protect your
80. 3:12garage door before Houston storms
81. 3:14destroy it is lots of local news
82. 3:17publishers like to cover stuff like
83. 3:19this. And so, you can write it for them
84. 3:22and that's a great guest blog post. You
85. 3:24can write it for them or you can give a
86. 3:26quote and then they'll link to your
87. 3:28site. Storm season is coming and who
88. 3:31who's one of the people that they're
89. 3:32going to quote? It's going to be the
90. 3:34garage door expert saying like this is a
91. 3:35huge problem. Here's what you need to
92. 3:38know. Fixed their internal links. The
93. 3:40most ignored SEO move ever. Their site
94. 3:43had, this is number four, their site had
95. 3:46zero links between pages. Basically a
96. 3:48maze with no doors. We connected all
97. 3:51service pages, blogs, and the home page
98. 3:54in a smart logical way. This called
99. 3:56information architecture for people who
100. 3:58don't know. It's actually one of my
101. 3:59favorite parts of SEO is figuring out
102. 4:01the most straightforward way to organize
103. 4:04a site but also a way that properly
104. 4:06channels SEO link juice. And Sarvesh
105. 4:08said, "Google suddenly understood the
106. 4:10whole site better and pages that were
107. 4:13dead started climbing fast. Also helped
108. 4:16real visitors find stuff easily." And
109. 4:18yeah, smart information architecture,
110. 4:20very good for users. You can channel SEO
111. 4:23link juice and so pages that are dead
112. 4:25can start actually performing a lot
113. 4:27better because now they're getting
114. 4:29proper amount of link juice. You don't
115. 4:31have, as he says, a maze with no door.
116. 4:34You avoid that. Connect all service
117. 4:36pages, blogs, and home page in a smart
118. 4:38logical way. I just like, personally, I
119. 4:40like a services hub page. Could be
120. 4:43something as as simple and
121. 4:44straightforward as forward/services and
122. 4:47that is linked to in your footer and
123. 4:48then you list all your services there.
124. 4:50And you have your services organized
125. 4:52within categories by H2s. I'm a fan of
126. 4:55that. Or you could be offering tons of
127. 4:57different types of services. You could
128. 4:59have one that is same day services. You
129. 5:01could have you could have even have one
130. 5:03that is scheduled services. And this way
131. 5:05you don't have to put same day or
132. 5:07scheduled in every slug if you do it
133. 5:09like that. But yeah, information
134. 5:11architecture, super important, very
135. 5:13awesome. All right, this next one,
136. 5:15number five, people listening will be
137. 5:17like, "What? This is going to contradict
138. 5:19what you always say on this show." But
139. 5:21it doesn't really when done well. So,
140. 5:23number five, Sarvesh focused on real
141. 5:26solid backlinks, not cheap directory
142. 5:28junk. We didn't touch spammy directory
143. 5:31submissions or fake press releases.
144. 5:33Instead, we got guest posts on real
145. 5:36legit local blogs and industry sites.
146. 5:38That's what I was saying earlier. Built
147. 5:39relationships with other local
148. 5:41businesses for link swaps and mentions.
149. 5:43That is key. If you're a local plumber,
150. 5:45you get a backlink from the footer of a
151. 5:47local electrician as a partner that the
152. 5:49local electrician works with. And maybe
153. 5:52you share a link to that electrician
154. 5:55because you're working with the
155. 5:56electrician. And actually, David Kwain
156. 5:58and I, we were talking about that on
157. 5:59yesterday's episode. David was sharing
158. 6:01his favorite link building methods and
159. 6:03that is one of them. That is episode
160. 6:051006, SaaS SEO in 2026, link building
161. 6:09topical authority, and the geo hype.
162. 6:11Added strategic links on authority
163. 6:13websites that actually move rankings.
164. 6:15This is going back to Sarvesh. These
165. 6:17links separated them from every other
166. 6:19local business stuck on page three
167. 6:22forever. Personally, I, very much like
168. 6:25Sarvesh, am not a fan of spammy
169. 6:28directory submissions, but there are
170. 6:29plenty of good directories that one can
171. 6:32use. I can ask Sarvesh about this cuz
172. 6:34again, he will be on. Let me check my
173. 6:35calendar. What day is it that he's
174. 6:37coming on? He's coming on on Wednesday
175. 6:38and that episode will be out on
176. 6:40Thursday. So, I'll ask him about He's
177. 6:42been on before when he came on the first
178. 6:44time, he did share that he likes guest
179. 6:46blogs a lot. But as David Kwain and I
180. 6:49were talking about, if you have a guest
181. 6:50blog on one a site that doesn't have
182. 6:52guest blogs about a variety of different
183. 6:55topics or doesn't have topical
184. 6:56authority. If you have a if you have a
185. 6:58guest blog on that, that's not really
186. 6:59going to help you. Google knows that
187. 7:00this site is like it's just selling
188. 7:02guest posts. If you have a guest blog on
189. 7:05a site that isn't filled with tons of
190. 7:07other guest blogs and your guest blog is
191. 7:10indexed and ranking, that is going to be
192. 7:12valuable. If people are clicking on the
193. 7:14links in it and coming to your site,
194. 7:16that's going to be even more valuable.
195. 7:18So, that is the nuance there. Number
196. 7:20six, we stopped trying to be famous and
197. 7:23focused on local only. They wanted to
198. 7:26rank for best garage door or top garage
199. 7:29doors nationwide. Pointless. We ditched
200. 7:32all that noise and doubled down on
201. 7:34keywords like garage door repair Austin.
202. 7:37These are the searches that actually
203. 7:39make the phone ring and bring in paying
204. 7:41customers ready to book today, not just
205. 7:44look around. And Sarvesh concludes,
206. 7:46"They were a small company struggling to
207. 7:49get calls, living off word of mouth and
208. 7:51random referrals. The owner was almost
209. 7:54ready to shut it all down. Now, they're
210. 7:57booked out weeks in advance and turning
211. 7:59away to low ticket jobs, all thanks to
212. 8:02local SEO done right." Thank you to Mr.
213. 8:05Sarvesh get a Sarvesh Shrivastava for
214. 8:08sharing this and thank you all of you
215. 8:10for watching or listening to this
216. 8:13episode. If you want to get my SEO
217. 8:15playbook, you can get that at
218. 8:16compactkeywords.com.
219. 8:18I'm a huge fan of finding keywords that
220. 8:20have tremendously high purchase intent
221. 8:22like Sarvesh was talking about. Finding
222. 8:24those keywords, targeting them exactly,
223. 8:26having straightforward information
224. 8:28architecture so your site is structured
225. 8:30for conversion based SEO landing pages
226. 8:32that target these keywords. These are
227. 8:34conversion based pages that are meant to
228. 8:36convert people, that are meant to turn
229. 8:39high intense searchers into customers or
230. 8:42users or or warm leads calling you up.
231. 8:44My methods of getting links, how I do a
232. 8:47site audit, and so much more covers
233. 8:49local SEO, but covers a lot of other
234. 8:51types of SEO as well. And that is at
235. 8:53compactkeywords.com. I hope you will
236. 8:55check it out. It is getting people
237. 8:57amazing reviews. Actually, the fourth
238. 9:00review on the landing page by Jacob Dara
239. 9:03is about using the method for HVAC
240. 9:06keywords. And a lot of people know that
241. 9:08HVAC keywords can be pretty competitive.
242. 9:10And Jacob was ranking, he said, "ranking
243. 9:13number one on Google for 25 keywords and
244. 9:16hundreds on Bing with a new site after
245. 9:18starting compact keywords only two
246. 9:20months ago. Everyone needs to take this.
247. 9:23You will see results you can't even
248. 9:25comprehend." That is from Jacob Dara.
249. 9:27So, this episode 1007
250. 9:30of the Edward show. This is my daily
251. 9:32digital marketing podcast. I make this
252. 9:34thing every day. I have not missed a
253. 9:36single day since starting 1007
254. 9:39days ago. If you watch this one on
255. 9:41YouTube, thank you so much for watching.
256. 9:43If you listened on Spotify or Apple
257. 9:45podcasts, thanks again for listening.
258. 9:47And I will talk to you again tomorrow.
259. 9:49Bye now.