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18 Psychology Tricks to Get Viewers Addicted to Your Videos — Transcript

by Kallaway · 6,823 words · 930 segments · language en · Watch on YouTube

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0:00today we're talking about psychology
0:01this is the biggest secret weapon used
0:04by all of your favorite creators they
0:06are masters of this if you want your
0:07videos to perform better all you have to
0:09study is human psychology but it's not
0:11just psychology principles you can't
0:14learn this content stuff in a book
0:16social media psychology is how to
0:17engineer your storytelling to get a
0:20viewer to think and act how you want and
0:22if you can do this on command you win
0:25now I have over a million followers done
0:26a billion views and this one thing has
0:29been the biggest cheat code to my
0:31success it is the foundational building
0:33block that powers everything and I'm
0:34just going to give it to you this is my
0:36full content psychology Playbook 18
0:39different tricks that you can use to get
0:41people addicted to your videos without
0:43them knowing it all right so I boil down
0:45every video into six steps think of
0:47these like Gates or checkpoints and I
0:50need to get the viewer through these six
0:52checkpoints before they bounce or the
0:54video flops now for each one I use a
0:56combination of different psychology
0:58hacks to pull them through and I'm going
1:00to break down each one of those hacks
1:01and how you can use them in your videos
1:03okay so the first major checkpoint in
1:04any video is paino acceptance before you
1:08do anything else you have to get the
1:09viewer to feel whatever pain point it is
1:12you're solving for in the video usually
1:14the core pain stems from not having
1:16enough money time health or access those
1:19are the four horsemen of pain and
1:21there's many ways to frame a pain but at
1:23a base level before you do anything else
1:25in the video the viewer has to feel a
1:27pain point now I can already hear the
1:29skep iics in the nose beds what about
1:31entertainment style content like Mr
1:33Beast or Minecraft videos there's no
1:35pain point in those and you're 100%
1:37right those are pure entertainment plays
1:39and those can work but my take is that
1:41if you're playing for pure entertainment
1:43the competition is much much steeper
1:46because you're competing against family
1:47time Hollywood grade movies Mr Beast
1:50himself the Instagram feed reading in
1:53bed if you're not an absolute Pro you're
1:55going to lose the entertainment game but
1:57if you're solving a specific paino all
2:00of a sudden you fit into a different
2:01category in the viewer's brain and if
2:03your goal is to make money online Value
2:05First paino driven content is the best
2:08way to do it okay so checkpoint one is
2:10making them accept the pain now what are
2:12the exact psychological hacks to get
2:14them to do this I have four methods the
2:16first one is by going one standard
2:18deviation away from the pain to trick
2:21them into accepting it so let me explain
2:23what that means the key with content is
2:24getting a viewer to opt into accepting
2:27they have a paino without triggering
2:29their be s detector it's like robbing a
2:31bank if you trip the red wire the alarms
2:34will go off and they're going to call
2:35the police you remember when I said all
2:36core pain stem from not having time
2:38money health or access well the problem
2:40is if you come out directly and say
2:42something like if you want to make more
2:44money do this it often triggers their BS
2:46detector and they'll dismiss you and
2:48this happens because most viewers are
2:50smart and they think to themselves Well
2:52it can't be that easy right this must be
2:54nonsense and so then they start second
2:55guessing what you're saying and this is
2:56all happening subconsciously because of
2:58their psychology once the BS detector is
3:01tripped in their mind you've lost them
3:03because now they don't trust you so this
3:05is where the one standard deviation away
3:07hack comes in sometimes it could be
3:08easier to get someone to opt into a pain
3:10by going one standard deviation away
3:12from what they actually want and having
3:14them make the leap themselves for
3:16example let's take the pain of trying to
3:18grow on social media that's what I talk
3:20about most people want to grow on social
3:21media because they think it'll help them
3:23make more money they don't actually want
3:24to spend 40 hours a week making videos
3:26they want the money but the beauty is
3:28that most people assume that if they
3:30grow on social media they will make
3:32money they treat them as the same so
3:34targeting the pain that they aren't
3:35growing their social channels fast
3:37enough is a way to disarm them on the
3:39money pain without triggering their BS
3:42detector they will make the leap that
3:44you helping them with social media will
3:45help them make more money which is what
3:47they really want and to prove this is
3:48the case if you look at all of my videos
3:50on my YouTube channel anytime I talk
3:52specifically about making more money
3:54those videos don't perform very well but
3:56anytime I talk about specifics of making
3:58better videos or new social trends for
4:00growing faster people associate that
4:02with making more money and those videos
4:03crush and this isn't an accident this is
4:06psychology at work so the specific
4:08tactic here is understanding which of
4:10the four horsemen base pains you're
4:12targeting and then figuring out how to
4:13go one standard deviation away to solve
4:16a tactical problem all right the second
4:17hack for trying to get a viewer to
4:19accept the paino is what I call twisting
4:21the knife here your goal is to remind
4:23the viewer of their paino and the
4:26frustration that they've been
4:27experiencing because they haven't solved
4:29it twist the knife the best way to do
4:31this tactically no surprise is to talk
4:33about the pain point and that
4:34frustration as bluntly and directly as
4:37possible so for example I might say
4:38something like if you've been struggling
4:39with storytelling I've been there I know
4:41how hard it is this reminds them of the
4:43struggle and deepens the Gap it seems
4:45obvious but this is adding Tinder to the
4:48burning fire of them wanting to solve
4:50the problem also fomo and jealousy are
4:52other great ways to remind them of this
4:55frustration and deepen the pain all
4:57right the third psychology hack for
4:58getting a viewer to accept the pain
5:00point is what I call an audience of one
5:02and this is very simple speak to them
5:05directly don't use the word I use the
5:07word you make it about them make them
5:10the main character make them think about
5:12themselves and their unique situation I
5:14use the word you more than any other
5:16word in my videos it's like a teacher
5:18yelling hey you to a group of
5:20kindergarteners right it stuns them
5:21immediately and makes them lock back in
5:23I also try in my delivery to make it
5:25seem like I'm talking directly to you
5:27and no one else and this comes mostly
5:29from tone and Rhythm which you have to
5:31just adjust over time the best way to do
5:32this is observe two people having a
5:34conversation and then try to mimic that
5:36tone and Rhythm nobody wants a preacher
5:38they want a friend again these things
5:40seem obvious and I'm going to show you
5:41an example in a second about why they're
5:43so powerful but I'm telling you stacking
5:45these on top of each other creates this
5:47deep pain Point all right the fourth and
5:49last hack for getting a user to accept
5:51the paino is to create the paino
5:54solution Gap you need them to realize
5:56that there is both a paino to be solved
5:58and a gap between between where they are
6:00today and where they want to be you can
6:01do this tactically by literally moving
6:03your hands from one side to the other or
6:05you could use Graphics or you could
6:06continue to Pepper examples showing the
6:08distance between where they are and
6:10where they want to be as you can tell
6:11and I've heard this in the comments I
6:12find the hands thing to be super helpful
6:14with this now you don't have to do all
6:16four of those hacks all together every
6:18single video but by doing these four
6:20things you make them aware of the right
6:22pain frame it so it applies to them
6:25specifically and build an urgency for
6:27them to figure out how to close the gap
6:29if you do this you have them Hook Line
6:30and Sinker through that first checkpoint
6:32and they are super eager to find out
6:34what comes next now I'm going to show
6:35you an example the first three
6:36checkpoints all happen in the hook of
6:38the video in the first 10 to 30 seconds
6:40so I'm really breaking it down but this
6:42happens super super quickly getting them
6:44through those first three checkpoints
6:45let's review the hook that I used in
6:47this video just a couple minutes ago and
6:49I'm going to show you exactly how I do
6:51this in practice by the way the reason
6:52you're still watching is because I use
6:54this exact psychology hack to hook you
6:56so if you're wondering if it works it
6:58works today we're talking about about
6:59psychology this is the biggest secret
7:02weapon used by all of your favorite
7:04creators they are masters of this if you
7:06want your videos to perform better all
7:08you have to study is human psychology
7:10but it's not just psychology principles
7:12you can't learn this content stuff in a
7:14book social media psychology is how to
7:16engineer your storytelling to get a
7:19viewer to think and act how you want and
7:21if you can do this on command you win
7:25all right so here's the transcript of
7:26the first half of the hook for this
7:28video and I'm going to color code each
7:30of the four psychology hacks that deal
7:31with this first paino checkpoint now the
7:33first line is just me setting context
7:35that it's about psychology I kind of had
7:36to do that then immediately I start
7:38twisting the knife using jealousy I say
7:41this is the biggest secret weapon used
7:43by all your favorite creators now I
7:44could have started by explicitly stating
7:46the pain itself like you're trying to
7:47grow on social media through video but
7:49that is implied by me using Creator so
7:51at this point subconsciously you feel
7:52this frustration cuz you want to grow
7:54like your favorite creators but you
7:55haven't figured it out I'm reminding you
7:57of that frustration subconsciously that
7:58deepens the paino Gap if you want your
8:01videos to perform better so I'm saying
8:03it directly right here again I know
8:05every single person watching this wants
8:06to make money that's why they're trying
8:08to grow on social media so this is the
8:09one standard deviation away from the
8:11core Four Horseman pain now that rolls
8:13directly into the paino solution Gap if
8:16you want better videos paino you need to
8:18understand psychology solution and this
8:20is all happening in real time but like 7
8:22seconds in I've already kind of got you
8:24deeply reminded of the pain jealous
8:26about the other creators and interested
8:28in how to solve it happens fast now
8:30because psychology as a concept is kind
8:32of high level and not clear I decided to
8:34use another line to reiterate exactly
8:37what I'm talking about and how you can
8:39apply it to making better videos so I
8:41say psychology is how you engineer
8:42people to do and act how you want and if
8:44you do this you can win again paino
8:46solution Gap if you do this you can win
8:49now the last thing to highlight is how
8:50many times I use the word you in the
8:52first half of this hook nine times and I
8:56use the word I zero this is also
8:58intentional this video video is not
8:59about me it's about you it's about
9:01helping you solve the pain I'm not
9:03talking about me yet now I spent so much
9:05time on checkpoint one in this video so
9:07far because again if you can't get the
9:09viewer to accept that there's a pain
9:11point you lose do not pass go there is
9:13no reason to continue you have to nail
9:15this first now before I go on to the
9:17next checkpoints why does this work so
9:19well it works so well because human
9:21brains are problem-solving machines if
9:23you give a brain a problem it is
9:25designed to figure out how to solve it
9:27by starting with the problem in the
9:29video script we are hacking the viewers
9:31neurochemistry to get them to pay
9:33attention to it and this first step is
9:35critical because it aligns their
9:36subconscious on the problem so that you
9:39can tell them the rest of the story
9:40before watching the video they may not
9:42have been problem aware or if they knew
9:44the problem they weren't consciously
9:45focusing so you need to angle their
9:47attention on the problem and then
9:48continue okay so this is checkpoint one
9:50at this point the viewer is now deeply
9:52problem aware and interested in figuring
9:54out how to solve it all right before I
9:56move on and there is some gold coming up
9:58I just got to say guys nobody talks
10:00about content the way I do I've looked
10:02so far for people to make videos like
10:04this and there just aren't any I take
10:06all of this and I put it for free in the
10:08description in my free community wavy
10:10world my free newsletter content. game I
10:12want you guys to win I think there's so
10:14much opportunity for everyone to win the
10:16way they want so I give it all for free
10:18make sure you check the description if
10:19you like the way I talk about this stuff
10:21all right let's keep going okay so as
10:22soon as the viewer is aware of the paino
10:24The Next Step checkpoint two you need to
10:26immediately Sprint to trust you you need
10:29them to trust you ASAP you essentially
10:31have between 10 and 30 seconds after
10:33they accept that a problem is real to
10:35pass their BS detector for them to trust
10:37that you're the type of person that
10:39could solve it if they sense that you
10:40don't know what you're talking about
10:41that you don't have proof that you've
10:43done this before or that you don't have
10:44the answer they're going to bounce and
10:46you lose them and this checkpoint 2 is
10:48another make or break moment in
10:50Psychology hacking do they trust you so
10:52what are the ways to get them to trust
10:54you this is the list in order from most
10:56effective to least effective the best in
10:58top of the list is proof that you have
11:00solved this problem for someone just
11:02like them this is why On Target case
11:04studies and testimonials are so critical
11:06it's why they're all over sales Pages if
11:08a viewer sees themselves in a success
11:10story that you have they immediately
11:12trust that you can do this for them if
11:13you don't have a testimonial of you
11:15doing this for others the next best case
11:17is proof that you've done it for
11:19yourself this proves that you can do it
11:21but they may not trust you as much as
11:22the testimonial if they don't see
11:24themselves in you the third highest
11:26trust Builder would be massive social
11:27followings on any account ideally the
11:30account you're on or a prei cosign from
11:33someone that they trust social
11:34followings basically prove that you are
11:36trusted and vetted by many at scale this
11:38helps decrease their fear that you don't
11:40know what you're talking about the
11:41fourth is evidence that you have been in
11:43their shoes and you are not in their
11:45shoes anymore this doesn't necessarily
11:47mean that you were the one that
11:48controlled the transformation but it
11:50does mean you have underwent the
11:51transformation so you at least know
11:53where they have been and where they want
11:54to go Fifth and this is second from the
11:56bottom is Common Ground anything you can
11:58do to build common ground between them
12:00and you just to build rapport and then
12:02last but I think still effective is the
12:04overall look and quality of your
12:06presentation of the information the
12:08studio the audio the confidence the
12:11posture the way the whole package is put
12:13together if you come off like you know
12:15what you're doing they will
12:16subconsciously start to trust you a
12:17little bit this alone isn't going to get
12:19you there but it's helpful icing on the
12:20top and this look thing this is why most
12:22sales people wear suits there's a reason
12:24why people do the things they do why
12:26they put testimonials on their sites why
12:28sales people wear suits is because
12:29they're trying to build trust now like I
12:31said you don't need the full one through
12:33six list to be true if you have any one
12:35of the top three you're probably good
12:37that's all you need but if you don't you
12:38may need multiple of the bottom three
12:41the bigger the ask the more trust
12:42required the deeper the pain the less
12:44trust required now I have three super
12:46quick psychological hacks that go one
12:48level deeper for how you actually
12:50facilitate this trust transfer so the
12:52first one around proof this is going to
12:54sound stupidly obvious but use
12:56screenshots of the testimonials bank
12:58statements a B tests before and afters
13:01social followings some visual proof is
13:03usually all you need to justify
13:05credibility that you've done what you
13:06say and it usually just takes one or two
13:08of these flashed rapidly and then the
13:10trust is built now if you have no proof
13:12you need to build common ground or show
13:13that you've been in their shoes before
13:15and even if you try this it may not
13:16stick but you have to try something the
13:18best way to build common ground is to
13:20hack their subconscious Psychology by
13:21saying things like I've been exactly
13:23where you are I've gone through this
13:25same thing I know what it feels like
13:26right saying those things helps build
13:28empathy empathy and Common Ground
13:30between them and you at this point if
13:32you don't have proof they are running
13:34the BS filter scan in their head
13:36absorbing everything trying to vet do I
13:38trust them do I trust them and I'll be
13:40honest the longer they're running that
13:41BS scan the less chance you have so you
13:43really want to establish trust as
13:45quickly as possible now in addition to
13:46building Common Ground an easy way to
13:48hack their trust like I said is having a
13:50professional setup this is a huge way to
13:53increase trust because when you're small
13:55and you have no credibility you have no
13:57proof but people see you have a legit
13:58set up immediately in their mind they're
14:00wondering wait how does this person not
14:02have any proof how does this person not
14:03have any wins he has such a great setup
14:05she has such a great setup they actually
14:06start to root for you in a weird way it
14:08inverts that's why having this
14:09professional look is so critical again
14:11if you have crazy proof you can record
14:13on a lowquality 720p camera in your
14:15underwear but if you don't have any
14:16proof this is a way to kind of elevate
14:19yourself without having done anything
14:20else again this trust checkpoint is
14:23critical if the viewer does not trust
14:25you they're not going to continue
14:26watching and you lose now one note on
14:28this at the beginning of your journey
14:29making content the reason why it takes
14:31so long to grow initially is because you
14:33don't have proof for credibility and so
14:35a low fraction of people trust you long
14:38enough to listen to your information
14:39that's why it takes so long to get those
14:41first thousand 2,000 5,000 subscribers
14:43but as you get some trust as you grow
14:46you start to build a following people
14:48then trust the following and the cosign
14:49is easier from people and then the
14:51compounding continues this is why it
14:53takes so long to grow at the beginning
14:54because you don't have trust I actually
14:56didn't start making YouTube videos until
14:58I had half a million followers on
15:00Instagram and Tik Tok and this was
15:02strategic I didn't want to risk spending
15:04$1,000 per YouTube video on editing and
15:07thumbnails until I knew that I had at
15:08least number three on that list of
15:10credibility now I actually do have
15:13almost a million followers I actually
15:14have driven over a billion views I
15:16actually have done the transformation
15:17myself and I know the answer so it's
15:19easy for you to trust me because I have
15:21these things so I now have proof
15:23figuring this out for myself I have big
15:25social followings I've been where you
15:27were because I used to not Plus I speak
15:29directly to entrepreneurs and builders
15:31that were like me so I have established
15:33Common Ground I also spent a ton of time
15:35and money building out this set so of
15:36the list of six 2 3 4 5 six I have all
15:39of them except the top one and now for
15:41the top one I have an Academy of
15:42entrepreneurs that I'm teaching the
15:43methods to I'm also getting cold DMS of
15:45people that are using my YouTube videos
15:47to get traction on their own so very
15:49soon I'll have the top one as well I
15:50will have the full six and this is
15:52really important to me because to me
15:54everything I do is optimize to build
15:56trust that's why I give the answers away
15:59I want everyone to trust me because I
16:00want to help people I genuinely do and
16:03so that goes back and forth and it helps
16:05build the trust immediately okay so
16:07that's checkpoint two so to reorient us
16:10the viewer has now accepted that a pain
16:12point is there they want to solve and
16:13they now trust you as a potential
16:16vehicle that could solve it so what
16:17comes next okay so checkpoint three is
16:20plan of attack as soon as they feel like
16:22the paino applies to them and they trust
16:24you as someone that may solve it
16:25immediately they want to know if you
16:27have a plan for doing doing so if you
16:29don't share a legit plan they will then
16:31churn so there are two things you need
16:33to do here in checkpoint 3 you need to
16:35share that you have a plan and explain
16:37why your plan is different than anything
16:39else they've seen before the first one
16:41is to create the point of difference
16:43between your plan and everyone else's
16:44now the easiest way to create the point
16:45of difference is to create contrast
16:47between what they've commonly seen and
16:49what you believe your contrarian take
16:51right so if they want to accomplish X
16:53and everyone says to do y and you say to
16:55do Z and you can convince them that Z is
16:57better they will hold to see what Z is
17:00the brain constantly is looking for
17:01easier better faster ways to solve their
17:03problem so if you create the problem and
17:05they trust you as a solve for it and you
17:07suggest something that may be different
17:08than what they've seen before they are
17:10going to be so curious that they will
17:11wait to find out what it is this is
17:13building that point of difference the
17:14contrast the Curiosity Loop whatever you
17:16call it that's how you do it now the
17:18other psychology hack here once you
17:19establish you have a point of difference
17:20immediately they want to know what is
17:22your plan now people like structure they
17:24like order they like alignment structure
17:26helps them remember things when they
17:28remember things they feel smart when
17:29they feel smart they associate feeling
17:31smart with you as the person that makes
17:32them feel smart and they trust you more
17:34so the best way to deliver the plan in
17:36structure is a list these are my five
17:38tips for doing X these are my 18
17:40psychology hacks present your thoughts
17:42in a structured list the brain is very
17:45good at understanding numbers and
17:46chunking things down into steps that's
17:48how we learn everything as a kid if you
17:50jump into your tactics in the video
17:52without teeing it up as a list without
17:53putting a structure around it people
17:55will feel lost and confused if they're
17:57lost and confused they turn so now for
17:59the last time I'm going to pull up my
18:01full Hook from this video one more time
18:02and I'm going to show you how I walk
18:04through creating the list and creating
18:06the point of difference okay now I
18:08actually embedded the point of
18:09difference a little bit earlier like two
18:11birds one stone I talked about this in
18:13the paino section but this is the point
18:14of difference so I said if you want to
18:16grow on social media you need Psychology
18:17but not psychology in a book you need to
18:20understand how to implement psychology
18:21to hack viewers brains to do and act how
18:24you want there's kind of two points of
18:25difference there there's growth you
18:27think it's this I say psych ology
18:29there's psychology you think it's book
18:30learning I say it's actually
18:32implementing in videos there's actually
18:33two subconsciously there and I did it
18:35earlier instead of later because I'm
18:37trying to use the fewest amount of
18:38sentences I figured it was two birds one
18:40stone now the ordered Lis thing comes
18:41later obviously this is me saying I have
18:4318 psychology hacks I have a full
18:45Playbook this is me presenting the plan
18:47to you and then right after I finish the
18:49hook I then reiterate that there are six
18:51checkpoints and those checkpoints or
18:53stage Gates I say it again because I
18:55don't want 18 to feel overwhelming so I
18:57say six again to break it down that's
18:59how important it is to explain things
19:00with structure and this all happened in
19:0324 seconds across 12 sentences if you
19:06can pull a viewer through these three
19:07checkpoints as fast as possible they
19:09will then be primed for the rest of the
19:10video okay so at this point the viewer
19:12has accepted there's a paino to solve
19:14they trust you and they know you have a
19:16plan to solve it so there's just one big
19:18question left and this is one that
19:19matters so so much do they want you to
19:23be the one to solve it for them do they
19:25like you this is likability the number
19:27one psychological hack or checkpoint or
19:29bucket to get people addicted to your
19:31content is to make them like you enough
19:33to want to watch it people disarm their
19:36inhibitions when they genuinely like a
19:38person I'm not just talking about
19:39physical attraction do they like the
19:41energy and brand that you bring forward
19:44this is critical and as someone who's
19:45typically monotone I have brought my
19:48energy up to create this likeability or
19:50at least I hope if you're watching this
19:52I hope you like the way I'm presenting
19:53this I have three psychological hacks to
19:56improve your likeability if you're a
19:57Creator now the first first one the
19:59biggest one is energy people act like
20:02mirrors if you give low energy they will
20:04receive that and start giving low energy
20:06back if you have high energy it's
20:08infectious the easiest way to get people
20:10to resonate with your content on a
20:11psychological level is to bring your
20:13energy of delivery up by like 50% and
20:16the easiest way to do this this is what
20:18I do is I record one line at a time it
20:21sounds crazy but when you talk in
20:23paragraphs you start to Trail off
20:25towards the end of your sentences
20:26reading six seven sentences off the top
20:28of your your head you just lose energy
20:30but if you record one line at a time yes
20:32you have to chop it after but you can
20:34deliver with high energy every single
20:36line This is a super super easy hack to
20:39up your energy now the second best way
20:42to increase likability is simplification
20:45again people like when they feel smart
20:47if you make them feel dumb they will not
20:49like you it's really that simple this
20:50means using simple words and short
20:52sentences so what I do is I repeat my
20:54points twice if I say something with
20:56technical jargon I'll repeat it a the
20:58second time saying it again with simpler
21:00terms and maybe using a metaphor that's
21:02a little bit easier to understand and I
21:04kind of just talk in this way normally I
21:05think that's one of the superpowers of
21:06my style but this simplification by
21:08force is actually a really helpful way
21:10to increase people's comprehension when
21:12they can hear you and understand you
21:14they like you more now the third best
21:15way to become more likable is to
21:17genuinely just be yourself and I know it
21:19sounds so basic but people can detect
21:22when you're playing a character I
21:23legitimately wear this black hoodie
21:25every single day this black hat every
21:27day I talk like this I'm a Content nerd
21:29I'm a business nerd you cannot fake this
21:31energy around this stuff and because of
21:33that you can sense that through the
21:35camera and you like me more for it
21:37whether you believe what I say or not
21:39you like when people talk about things
21:42they like that's how the brain works
21:43they just perceive authenticity and this
21:45is the big thing when you're likable
21:47people root for you and they want to be
21:49around you they want you to be the one
21:52that solves their problems and as a
21:53Creator when you're trying to identify a
21:56problem a pain point that they pay
21:57attention to and solve it this is all
21:59you're after now if you're not likable
22:01if you're kind of a grouch you can still
22:03win but it's going to take so much
22:04longer because your value and your
22:06information has to be so good that it
22:07overcomes the deficiency of your
22:09personality it's much easier if people
22:11just like you now the sooner someone
22:12likes you the better and the easier it
22:14will be to hold them so it's possible
22:16they may already come into a video
22:17having liked you from something else so
22:19in that case checkpoint 4 is already
22:20checked off but if this is the first
22:22thing they're seeing of you they're
22:23probably going to take 3 to 5 minutes
22:25and make a call whether they like you or
22:27not those three things I mentioned are
22:28ways to improve your chances of someone
22:30liking you more all right so checkpoint
22:32five at this point the viewer has
22:33understood the pain point they trust you
22:35they understand you have a plan and they
22:37like you but this is all preal this is
22:40like the intro stage you were just
22:42trying to get them to opt in to giving
22:44you a chance to hear what you have to
22:46say and now you can see why the hook in
22:48your video is so important and why it
22:50takes so much time to dial it in we've
22:53deployed like 12 psychology tactics up
22:55to this point just trying to get the
22:57viewer primed to accept any kind of
23:00message so the next question checkpoint
23:025 is can we get them to pay attention
23:04long enough to hear what we have to say
23:06it's crazy when you really think about
23:08it right you spent all that time all
23:09that effort all that energy trying to
23:11get them to pay attention long enough to
23:13potentially give you the chance to
23:15deliver a message and still you have to
23:17fight to hold their attention it's
23:19pretty crazy but this is kind of the
23:21most important checkpoint within the
23:23body of the video is getting them to
23:24continue to pay attention until the last
23:27stage so of course have a few psychology
23:29hacks for getting them to hold their
23:31attention the first one is to create a
23:33hunt people's brains work in Loops when
23:35they open a loop they need to close it
23:37that is why to-do lists are so nagging
23:39you write something down on a to-do list
23:40you fret until it's closed people work
23:42in open and closed Loops so when you
23:44need to keep someone interested for 20
23:46or 30 minutes to watch a full video you
23:48need to continually open Loops in their
23:50brain the best way to do this is to lead
23:52with the most valuable piece of
23:53information first and then tease that
23:56there are other things like it buried
23:57throughout the video that first piece is
23:59like a dopamine release and it validates
24:01that it's worth staying then you create
24:03this hunt these Loops that people have
24:05to hunt to close to do this tactically
24:08just continue reminding them about the
24:10gold at the end I didn't really do it
24:11well in this video but you can think
24:13about when people talk about six tactics
24:15and when they're on number two they say
24:16and wait for the end because the last
24:17one's going to be great right that is
24:19them opening a long-term Loop while they
24:21close these Min ones they want you to
24:23stay to close that long-term Loop all
24:25right hack number 14 is reh hooking in
24:27previous videos I've talked a lot about
24:28the importance of reh hooking throughout
24:30your content because you do all that
24:32work to lay the initial hook but then if
24:34you don't rehook everything just
24:36atrophies down to zero so you have to
24:38keep reh hooking their interest and the
24:40best way to do that is to keep
24:41reigniting that paino solution Gap where
24:44are they where do they want to be remind
24:46them where are they where do they want
24:47to be create contrast against where they
24:49are where they want to be common belief
24:52contrar in take continue to create that
24:54contrast and you'll be able to rehook
24:55them throughout now the best way to do
24:57this is that and flip so saying things
24:59like now that point was good but
25:01honestly if you don't figure out this
25:02point it's never going to work right
25:04continuing to give that zigzag dance
25:06that's how you rehook them all right
25:08another way to keep them interested
25:09throughout and I talk a lot about this
25:11in my storytelling video which I'll link
25:12here if you want to check out the during
25:14the body storytelling a lot of these
25:16techniques I broke down a lot deeper in
25:18some other videos but a great way to do
25:19this is what I call a trans Rhythm if
25:22you create a desirable rhythm with the
25:24Cadence of your words they will stay
25:26because it's soothing to listen to I've
25:27noticed that that the monotony that
25:29comes with same length sentences
25:31actually leads to boredom and then
25:32people churn so the best way to do this
25:34is to use your voice as an instrument
25:35and try to deliver off balance
25:38enunciation off-balance Cadence to
25:40create this Rhythm keep them on their
25:42toes some short sentences and then
25:43deliver some long Legato sentences some
25:46compound sentences some quick sentences
25:48keep them off balance and it creates
25:50this trans style Rhythm where they're
25:52just locked into hearing it it's almost
25:54like music in a way if you look down
25:55your script and you don't see a jagged
25:57line with the end of your sentences that
26:00means all of your sentences are around
26:01the same length and it creates that
26:03monotonous plotting feeling you want
26:05that Jagged line so look down your
26:06script and make sure you have that all
26:08right so now we've come to the last
26:09checkpoint checkpoint six this is what
26:11you're after the whole reason you do one
26:13through five is to get people to
26:15checkpoint 6 checkpoint 6 is getting the
26:17viewer to take an action so far you've
26:20established a paino built trust laid out
26:22a plan got them to like you and
26:24re-hooked them throughout the video so
26:26that they could absorb most of your
26:27value the last step can you get them to
26:30take the action after all that's why
26:32we're making content in the first place
26:33we need viewers to take some action now
26:36that action could be to subscribe it
26:38could be to share it could be to sign up
26:39for a free email list or a lead Magnet
26:41or a community it also could be to
26:43convert and transact for a paid product
26:45right from the video the actions vary
26:47but we need the viewer to take an action
26:48if they don't it's not that the rep was
26:50all for nothing but we don't really Clos
26:53the process that we were trying to do
26:54here now I've got three final psychology
26:56hacks to trick the viewer into taking
26:58the action the first one is called close
27:00the loop at the end of the video tell
27:02the viewer that you have successfully
27:04closed the paino solution Gap and that
27:06by doing this they should have
27:08everything they need to be able to take
27:09the information in the video and solve
27:11for it themsel but if they would like to
27:12increase the speed and get to the
27:14solution faster then they can take your
27:16action or purchase your product this
27:18hack of reminding them that all the
27:19information is there but if they want
27:21speed they can pay for it is super
27:22effective and it works because almost no
27:24one can absorb 100% of the information
27:26on the first go round but the whole
27:28point of the video was to demonstrate
27:30that you have the end to- endend
27:31knowledge and 5% of people are going to
27:33be able to take that watch it three
27:34times and implement it thems God bless
27:36them it's the other 95% that want to pay
27:38for Speed now that they trust you
27:40that'll take the action the hack is that
27:42you reminded them that the loop is
27:44closed because by reminding them it res
27:46signals that pain point that they wanted
27:48to solve they will feel like it's still
27:49unsolved because they haven't absorbed
27:51all the information and they will look
27:52to take an action to solve it all right
27:54my second hack for getting the viewer to
27:55take the desired action is an unexpected
27:57surise surprise most of Life boils down
27:59to expectations verse reality if they
28:02expected a highquality masterpiece in
28:04your video but you fell short chances
28:05are they're not going to take the action
28:07but if the reality of watching the video
28:09blew away their expectations especially
28:11if it was because of how valuable the
28:13information actually was they are way
28:15more likely to take the action that you
28:17suggested this is why I was able to grow
28:19from 0 to 65,000 Subs on YouTube in like
28:22two months I try to make all of my
28:24videos at a 12 out of 10 quality that
28:26blows people away so this the unexpected
28:28surprise works every time all right and
28:30the last psychology tip hack number 18
28:34is the recap tell the viewer what you're
28:36going to do do it and then remind them
28:38at the end of what you did that
28:40reminding is the recap this is the final
28:42nail that closes the loop on that paino
28:45solution Gap and that by doing that it
28:47reminds them that they should take the
28:49action if they haven't yet solved the
28:51pain watch I'm going to show you an
28:52example right here as I close this but
28:54I'm only doing it as long as you take
28:56the action look in the description all
28:58right guys that's all I have for this
28:59video those were 18 tricks to hack
29:01viewer psychology to get more addicted
29:03into your content if you like this video
29:05and you want more breakdowns like this I
29:07kind of like making these but I don't
29:09know if you like them too if you like
29:10them leave a comment let me know what I
29:12should cover in the next video and
29:13remember there is so much free stuff in
29:16the description I'm giving it all away
29:18if you want your videos to be better if
29:19you want to grow faster on social media
29:20the links and the invites are below for
29:22you to take advantage of until next time
29:25we'll see you guys on the next one peace

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