16-Hour Days Took Weeks to Recover From — Transcript

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1. 0:00I encourage people to do something
2. 0:01called the 12x30. All right, so it's
3. 0:03it's very simple and it's actually not
4. 0:04as unsustainable as people would think.
5. 0:05[music] You work 12 hours a day for 30
6. 0:07days straight, no weekends. By the last
7. 0:09day you realize one, you aren't made of
8. 0:12glass. Two, how much more you could be
9. 0:15working. Three, how much faster you
10. 0:17could be [music] achieving your goals.
11. 0:19Four, how much you could be getting
12. 0:21better every single day. Five, you don't
13. 0:24need to work like this forever. But if
14. 0:25you need to do it for a season or for a
15. 0:27reason sometime in the future, you've
16. 0:29got that gear in you. And six, there are
17. 0:32people who are working more than you,
18. 0:34who are beating you. And you get all of
19. 0:36those lessons for the low price of
20. 0:37getting more done in a month than you
21. 0:39probably did last quarter. And so
22. 0:40everyone had and like of course you've
23. 0:41got one you know, one side of people who
24. 0:43are like, "I work more than this now."
25. 0:44And of course they don't. They obviously
26. 0:45don't. And the thing is is that people
27. 0:47are like, "Why work like that but I take
28. 0:48a couple days off, right?" That's the
29. 0:49point is that you have to push through
30. 0:51it. Now, can you work 16x30? Sure, if
31. 0:54you want to, you're welcome to work more
32. 0:55than that. Cuz I've found that working
33. 0:56six to six is kind of like what I do
34. 0:58every day anyways. I'm on 12x100. You
35. 1:00know, in terms of how I think about
36. 1:02working. There's plenty of days that I
37. 1:03work 15, 16 hour days cuz I get here at
38. 1:05five or six and then sometimes we have
39. 1:06an event and sometimes we have dinner
40. 1:08and things like that afterwards and it
41. 1:08ends at nine. And that's where you have
42. 1:10to be on, not just at the office, not
43. 1:11just in front of your computer, but
44. 1:12people actually demanding things of you
45. 1:14on a regular basis all the time, being
46. 1:16on camera. And I'll tell you that there
47. 1:17are levels to this. Like working alone
48. 1:20for a full day is not as exhausting as
49. 1:22being on stage for a full day, being on
50. 1:24camera for a full day because every
51. 1:26second that you are not peak, you are
52. 1:29losing. You can take a break while
53. 1:31you're working alone. You can't take a
54. 1:33break when you're on stage, when you're
55. 1:34meeting customers, when you're making
56. 1:35content. Like right? Like you like every
57. 1:38minute that is not recorded is basically
58. 1:39a minute wasted. There's a whole team
59. 1:41here behind this camera, right? That is
60. 1:43making this stuff for you and I'm
61. 1:44costing them every second I'm not
62. 1:46showing up. I remember there was a
63. 1:48period, a season of my life where I
64. 1:49think I had like nine straight
65. 1:51months of this and it was not 12, it was
66. 1:5315, 16 because I had to wake up at four
67. 1:56to get to the gym where I was at the
68. 1:58gym, but I'd wake up at 4:00 and then
69. 2:00I'd get the the class ready. I'd open
70. 2:02the gym doors at 4:30, would start the
71. 2:04classes at 5:00. And the last class at
72. 2:06night would end it would be a 7:00 class
73. 2:08would end at 8:00. And then at 8:00 I
74. 2:10would then do billing, I'd reach out to
75. 2:11old customers, I'd confirm lead
76. 2:13appointments for the next day, all that
77. 2:14sometimes until 10:00, 11:00 at night,
78. 2:16and then I'd wake up again at 4:00. And
79. 2:18so I don't know what the hours are
80. 2:19there, but it's more than 12. And I did
81. 2:21that for 9 months straight. And I used
82. 2:22to describe it as the kind of tired a
83. 2:24good night sleep couldn't fix. It was
84. 2:26like it was tired it was deeper than
85. 2:27like a one sleep. I needed like weeks to
86. 2:30like basically come back to normal. And
87. 2:33the thing is is that I think it is
88. 2:34valuable because you have to learn that
89. 2:37you have that gear. I think that that
90. 2:38gives you supreme confidence when you're
91. 2:40entering any new endeavor because you
92. 2:43know that you have acquired the trait of
93. 2:45being relentless. That you do not
94. 2:46relent, you do not let up, you do not
95. 2:48stop until you get what you want. And
96. 2:50you know that you can push through being
97. 2:52tired or being under slept or being
98. 2:53overwhelmed because you realize that you
99. 2:55didn't die and that you've done this
100. 2:57before. And so the difference between
101. 2:59the newbie and the veteran is that the
102. 3:00veteran looks on something and looks
103. 3:02back on what they have done to get to
104. 3:04that point and says, "I've seen this
105. 3:06before. This is another one of those."
106. 3:07And that's why they don't have the
107. 3:09anxiety, that's why they don't have the
108. 3:10stress, that's why when they get on
109. 3:11stage they crush it, that's when they
110. 3:12the high pressure situation they still
111. 3:14breathe normally, the heartbeat doesn't
112. 3:15go up because they have done it before.
113. 3:17And the only way that you can get to the
114. 3:18point where you can say you've done it
115. 3:19before is to do it now. Real quick, if
116. 3:20you're business owner and you're not
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