YT YouTube2Text

YouTube2Text → Transcripts → Такая СИСТЕМА ПРОДАЖ продает за вас даже в кризис! ТОП-14 инструментов (воронки, скрипты, формулы)

Такая СИСТЕМА ПРОДАЖ продает за вас даже в кризис! ТОП-14 инструментов (воронки, скрипты, формулы) — Transcript

by Oleg Shevelev · 7,590 words · 1,154 segments · language en · Watch on YouTube

Open in transcriber Summarize with AI Download SRT/VTT

Full transcript

0:00Dear friends, in this video I want to
0:02give you a system that will sell for
0:04you. We will analyze the 14 main tools
0:07that right now, that is, in 2026, at
0:08the time of recording this video, have
0:10the greatest impact on sales. This is
0:13exactly what we are implementing right
0:14now. So, get comfortable. I will try to
0:18give you the most important points so
0:19that, even if you are a beginner in
0:21sales or a strong entrepreneur in
0:23manufacturing but struggling with sales
0:25and not even understanding why, this
0:26video will definitely help you figure
0:28it out, and you will immediately
0:30understand what needs to be implemented
0:32first. Stop spreading yourself thin on
0:34endless advice and take the most
0:36important things to implement. Take a
0:38look at these phrases now. This is a
0:40collection I hear almost every day from
0:43entrepreneurs and experts. Clients have
0:45started thinking longer. Price is the
0:47main thing. Now you need to offer the
0:49cheapest option. The competitors are
0:51cheaper. There are fewer leads, and
0:52they are buying worse. My managers
0:54aren't closing deals, they're working
0:56poorly, or it's the wrong season. I'm
0:58afraid that the managers or the Head of
1:01Sales will just leave and stop working.
1:04Many people have this fear right now,
1:05too. Losing the team that everything
1:08seems to depend on. But now we will
1:10figure out if this is actually true.
1:11Sales have plummeted, and I don't know
1:13what to do anymore. Especially if you
1:14are a manager. Managers come up to you
1:16and ask, "What should we do?" And you
1:17yourself don't know what to do. Plus,
1:19you can't even find decent managers or
1:21a Head of Sales right now. Meaning,
1:23there is also a personnel shortage.
1:25Let's figure out what these phrases are
1:27actually saying. There will be an
1:29interesting conclusion now, perhaps an
1:31unexpected one for you, based on the
1:33fact that we are currently scaling over
1:34500 businesses. Just imagine, right now
1:37we have different questionnaires here,
1:39different cities, countries, business
1:40scales, and different teams. And this
1:43vast experience allows me to draw a
1:45conclusion that some of you might not
1:47like, but I hope that since you are
1:49watching this video, you are set on
1:51growing and will accept this as a
1:53growth area that definitely needs to be
1:55developed. It's not about the crisis.
1:58And it's not about the product, so what
1:59is it about? It's about the sales
2:01system. I want to emphasize this again:
2:04when we look at these businesses and I
2:05conduct audits or meet with
2:07entrepreneurs, we often see that the
2:08problem is not at all the product, the
2:10crisis, or the situation in the
2:11industry, even if it is declining. I'm
2:14not saying it's easy right now, but
2:16your results are often determined by
2:19how strong your sales system is. Are
2:22there companies that are selling more,
2:24holding up well, and working more
2:26effectively right now? Well, of course,
2:28there surely are. You even know this
2:30from your own industry; you’ll look
2:31around and say, "Yes, such companies do
2:33exist." So, what’s the point? The
2:36fact is that often entrepreneurs with a
2:38strong product, managers who know their
2:40product well, and experts—they simply
2:42cannot convey the core value to
2:44customers. Unfortunately, they cannot.
2:48If you don't have a system, you will
2:50just be busy, you will try to do many
2:52things, try to sell, change the product
2:54, order new equipment, but it won't be
2:56effective. And another important point
3:00I want to highlight now is that if you
3:02don't know how to sell—or let’s say
3:04you have a weak sales system—you
3:06compensate for it with discounts. Those
3:10who don't know how to sell genuinely
3:11believe that price is everything, that
3:12it’s all about the price. You can't
3:14convince them otherwise. And if you
3:16happen to be watching this video, you
3:18might just write to me: "What sales
3:20system?""People have no money, they
3:22can't buy.""Nothing depends on us at
3:24all.""It's just luck, you know?" These
3:27mindsets—it’s not about the tools
3:28here, it’s about the head, about the
3:30way of thinking. As soon as that
3:32changes, the question arises: "Okay, if
3:35something does depend on me, what do I
3:37need to do to sell more?" It is crucial
3:40that you have this idea that you can
3:42influence your sales. I state this as
3:45someone who has been working with
3:46businesses every day for many years.
3:49You can scroll back through my feed,
3:50yes, anywhere on social media, and see
3:52for yourself. My content and the tools
3:54I provide have been working for years
3:56across different market phases. Market
3:58phases go up and down like this, right?
4:01They work perfectly when things are
4:03growing, and they work even when it
4:04seems like everything around is quite
4:05bleak. That is why I really want you to
4:07implement this. So, here are 14 tools
4:09and techniques that you definitely need
4:11to integrate into your system; take
4:13them for yourself. For those who don't
4:15know me, my name is Oleg Shevelev. I am
4:17the author of this channel. I have
4:18built and optimized thousands of sales
4:20departments and thousands of businesses
4:21, including major companies. Even 2D
4:24developers and top experts and bloggers
4:26have worked with me on their sales
4:27systems. I am the author of the
4:29bestseller "Sales Records." Most likely
4:31, you already have it. If not, this is
4:33what it looks like. It is a relevant
4:35bestseller. It contains the coolest
4:37techniques I have to date. I hold a PhD
4:40in Economics. I have been working in
4:42the field of sales for 20 years now.
4:43I’ve done the selling and cold
4:45calling myself. On YouTube, by the way,
4:47you can see I’ve worked as a sales
4:48department head, a regional business
4:50coach in the banking sector, and in
4:52various large companies. And I opened
4:54my own company, where we’ve already
4:56helped upgrade thousands of other
4:58businesses by implementing this system.
5:00And do you know what makes me different
5:01from many others who are watching me
5:02for the first time? I personally show
5:04how to sell at different stages; as I
5:06said, I make cold calls, and I
5:07sometimes take sales departments for an
5:08upgrade. We go to a company, and right
5:11there on the spot, under the cameras,
5:12we work together, call clients, and
5:14close deals. So this content shows how
5:17confident I am in the tools that I give
5:20to my clients. My formula for reaching
5:23record-breaking results looks like this
5:24. A strong product—you already have
5:26that. I assume you have a good,
5:28high-quality product that you invest in
5:30and develop; everything is wonderful.
5:32If you add a strong sales system to
5:34this product, a really strong sales
5:36system, then we hit record results. And
5:39many businesses right now have huge
5:42growth potential. I never stop talking
5:45about this. Despite the external
5:47situation that is happening, you have
5:49huge growth potential because your
5:51product is good, you even have customer
5:53inquiries, you have inbound traffic,
5:54but you sell disgustingly, you sell
5:56weakly, you lose clients. That’s not
5:58how a system works. Therefore, thanks
6:00to the system, you can close—well, in
6:02most businesses, definitely a few more
6:04deals, for some it’s per day, for
6:06others per week, or if it’s a high
6:08ticket/long cycle, per month. But, as a
6:10rule, these deals drastically change
6:12the situation in your team. So let’s
6:14start implementing tools right away.
6:16The first thing that must be there is a
6:18sales funnel with a strong converter.
6:20What is your funnel right now?
6:22Sometimes I ask clients, and they say,
6:23"Well, a client writes to us, we send
6:25something, a proposal, a quote, that's
6:26it, that's the whole funnel." That is
6:28incorrect. What is a funnel? It is a
6:30sequence of stages that a client goes
6:32through, and at some point, right here,
6:35a deal is made. So here is a new lead,
6:38then something happens, and at each
6:39stage, of course, there are some client
6:41losses. For example, you received 100
6:45leads, then you were only able to send
6:4750 quotes, and out of those 50 quotes,
6:49only five people bought. So, a sales
6:52funnel is a sequence of stages that a
6:54client goes through. And, of course,
6:56there are nuances here. It’s not all
6:58that simple, it’s not all that
6:59superficial. I highlight, well, when we
7:02upgrade sales, at least these 11 main
7:05points for improvement. Take a
7:08screenshot of this now. This is what I
7:10provide during the training. I will
7:12tell you more about what that is later,
7:13but a sales funnel is the foundation.
7:16This is where sales growth actually
7:17begins. When we start working on a
7:19project, I always say: "Let's look at
7:21your funnel." And just recently, we had
7:23a meeting and started analyzing it.
7:25There is no funnel at all. Even though
7:27the business has existed for over 10
7:28years. It is surprising that the team
7:30works intuitively and chaotically. That
7:33is, if you don't have a strong funnel,
7:34it means sales are built intuitively.
7:37And if you had to choose the most
7:39important one from these 11 main points
7:41, in my opinion, it is certainly a
7:43strong converter. So, your funnel must
7:46have a strong converter. What is a
7:48strong converter? It's a funnel stage
7:51or a specific event that clients easily
7:54agree to and after which they easily
7:56buy. Every business has such an event.
8:00Yet many think that sending a proposal
8:02is, "I probably have a strong converter
8:04." So they send proposals to everyone
8:05and then say, "Why do clients keep
8:06disappearing?" They don't reply, "Well,
8:08obviously, because a proposal is a weak
8:09converter, not a strong one. We need a
8:11strong converter." That's a separate
8:13story. So here is a question for you:
8:15how many strong converters did you
8:17conduct last month? Measurements,
8:20calculations, audits, tastings—every
8:21business has its own, and you need to
8:23consciously identify it, track it, and
8:25make the right offer for this strong
8:27converter. Many won't be able to answer
8:29right now. Many don't have such a
8:31strong converter at all. Someone might
8:33say, "Well, I don't know, we did some,
8:35it happened somehow unconsciously."
8:37Watch the video I have on my YouTube
8:39channel. It's a separate breakdown of
8:42how in 5 days we managed to raise the
8:44conversion rate to 80%and close 100
8:47million rubles in deals. Simply by
8:49taking a few actions in the sales
8:51funnel. Be sure to watch this analysis.
8:54We broke everything down in detail
8:55element by element. We are moving on.
8:57Our schedule is very tight today. A
8:59strong offer. An offer is the proposal
9:01you make to your clients so that they
9:04buy from you. If you have a strong
9:06offer, it means it converts well.
9:08Meaning, clients respond to it and make
9:09a purchase. If the offer is weak, they
9:12disappear. Many will hear about an
9:13offer for the first time now; "Well, we
9:15have an ordinary product, we sell
9:16gravel." That means the sales system is
9:19weak. A strong sales system always has
9:21an offer. Your offer, even if you are
9:23selling gravel, can be packed with
9:25several powerful concepts regarding
9:27delivery times, warranties, and other
9:30details, so it sounds like one cohesive
9:32proposal. Then the client listens to
9:34you and says: "Wow, you'll deliver the
9:36gravel to me in a day with a guarantee.
9:37" And that is much more engaging than
9:39just saying we don't have an offer, we
9:41just sell gravel. So, what should be in
9:43your powerful sales system? Look, we
9:45have already analyzed the powerful
9:46converter. In the previous point, yes,
9:48you must have a powerful converter in
9:50your funnel. You have your product and
9:53the offer we need, which is an offer
9:56for the powerful converter first—
9:58meaning this is the first offer for the
10:01converter, and the second offer is for
10:03the product itself. For example, if you
10:07provide a quote, a tasting, or some
10:09kind of test drive—that is a powerful
10:11converter—then an offer must be
10:13created for it, without fail. There
10:16needs to be a strong proposal so that a
10:17person wants to do the test drive,
10:19wants to have a meeting with you, or a
10:21diagnostic session with you. Some
10:22people absolutely do not know how to
10:24sell this. They have a meeting. A
10:26meeting can actually be a powerful
10:27converter, but they sell it poorly. You
10:29know, like: "Well, let's meet, find
10:31some time, I'll drop by for 5 minutes
10:34or we'll hop on a 10-minute Zoom call."
10:36It’s as if they are begging for this
10:38powerful converter. That is
10:39fundamentally wrong because a powerful
10:41converter should be presented in such a
10:43way that the client listens to you and
10:45wants to pay you for it. Well, it's
10:48clear that it’s free, yes, but the
10:51value the client perceives regarding
10:53the powerful converter is such that
10:56they say: "This must be paid.""How much
10:59does it cost?" That is how you need to
11:01present a powerful converter. And I
11:02will tell you how to do that. The third
11:05element that must be in your sales
11:07system is the formula for a 100%deal
11:09closure. This is my proprietary formula
11:11, which I wrote about in my book "Sales
11:13Records," where I explained it in
11:15detail, and it can be integrated into
11:17any business. This is my signature
11:19approach, the foundation of my system.
11:21You know, every expert has their own
11:23techniques and tricks. Well, this
11:25formula is the basis of my system. And
11:28I am very happy with how this formula
11:29is scaling; it is already working in
11:31thousands of businesses. Sometimes I
11:33just start working with a client, and
11:35they show me their CRM system, and the
11:36formula is already there. Or managers
11:39know it, and the formula lives its own
11:41life and spreads because people see how
11:44effective it is—far better than those
11:46"five steps of sales" that used to
11:48exist; everyone was taught those five
11:50steps. Regarding this formula, there
11:54are five criteria. Let me draw it. The
11:57essence of the formula is that a deal
12:01closes when five criteria—like on a
12:04game show—are met simultaneously.
12:08Financial capability, conscious need,
12:10trust, decision-maker, and "here and
12:12now." And for each criterion, there are
12:14nuances on how to address them. But the
12:17key is that when you have all ones and
12:19not a single zero—if any component is
12:21zero, that's it, you won't close the
12:23deal. But if it's all ones, then the
12:26deal will be closed. It’s all very
12:28simple. I won't dwell on this in detail
12:31now, because if you're hearing this for
12:33the first time, first of all, I
12:34congratulate you. It’s really cool to
12:37hear about this for the first time now,
12:38because it could fundamentally change
12:40your sales as early as today or in the
12:42coming days. Scan this QR code. I have
12:44a post in my Telegram channel, which,
12:47by the way, note that T-Business
12:49Secrets also published this article
12:51about my formula because it is a
12:53super-effective method. I recommend
12:56everyone implement this, regardless of
12:57their business. Scan it, take a look,
12:59read it, and go over it with your team.
13:02This is the third tool that should be
13:03at the core of your sales system. So,
13:05we have covered the funnel, the offers,
13:08and the formula. I hope everything is
13:10clear so far, that overall there is
13:12something to implement and strengthen,
13:14and all of this yields deals. Does it
13:15yield deals, by the way? You might ask:
13:17"Does this really work? Is it really
13:19necessary?" Well, we have many case
13:21studies, and today I will back up the
13:23tools I’m listing with concrete
13:24results from other people who have done
13:26this. For example, we have an
13:29entrepreneur from Ufa, Elza, who—
13:32please note—thanks to the touchpoint
13:35sequence and the 100%deal closure
13:38formula, grew her income significantly.
13:41She set a three-year record at a time
13:43when people say, "Construction is down,
13:44everything is bad," and she is in the
13:46construction-related field,
13:47construction consulting. That is why I
13:50want to emphasize this. She didn’t
13:53have new clients. There were no new
13:55clients. She started working with
13:56dormant ones, those she had spoken with
13:58before, using this formula consciously,
13:59and reached a record. I have a separate
14:01breakdown of this case on my YouTube
14:03channel, by the way. Be sure to watch
14:05it; there are many details there.
14:07What's really great is that the formula
14:09provides quick results. Take a look, we
14:10have another case study. Two sales,
14:12account management. The formula had an
14:14effect on the very same day. Meaning,
14:16once you implement the formula—and
14:18understand, it's not a magic pill. It's
14:21nothing magical, it's just a system.
14:23You simply understand why the client
14:25didn't buy. Let's take a look at a deal
14:27together right now. But most of you
14:29likely don't even understand why the
14:31client didn't buy. It seems like it’s
14:33too expensive, it seems like it's about
14:35the price. But it turns out we don't
14:36even understand how decisions are made.
14:38We don't understand if there's any
14:40trust in us. We don't understand if the
14:42client has the motivation to buy.
14:44Roughly speaking, out of that formula,
14:46we only have one element there. The
14:48client often has the money, but lacks
14:50everything else from a sales technology
14:52perspective. So, the fourth tool is
14:54sales scripts. "Hello, my name is Anna,
14:57from such-and-such company.""We offer
14:59this and that." They hang up, and many
15:01say, "Well, so scripts don't work?"
15:03It's 2026, scripts are finished, it's
15:05time to burn them long ago. That's what
15:09those who are either chasing hype by
15:10claiming scripts don't work, or those
15:12who don't understand what a script is,
15:14tend to think. What is a script? If you
15:18think it's robotically reading some
15:21phrases off a piece of paper, well,
15:23that's far from reality. A script is a
15:28specific scenario for how to speak with
15:30a target client competently, rather
15:32than intuitively trying to figure
15:34things out and naturally missing a
15:36bunch of points—it's about building a
15:38dialogue effectively. Look, even this
15:42video is structured in a way to provide
15:45you with maximum value. This is
15:48essentially a script. This presentation
15:50I'm flipping through is also a script,
15:51right, because I'm going through slides
15:53, following a specific scenario. I
15:56could have just recorded a talking head
15:58and tried to explain things with
16:00gestures, but you likely wouldn't have
16:02received this much value, and the whole
16:05effect would have been diluted. And I
16:08would have spoken in a very jumbled way
16:10myself, forgetting what else I needed
16:12to tell you. But here, everything is
16:15clear. It's the same in a competent
16:17sale, a competent dialogue, a competent
16:19diagnosis, in a Zoom meeting. Ideally,
16:21you should have a specific scenario.
16:24There are, of course, mistakes in
16:25scripts. Well, what are they? Let's
16:26highlight them. Many say, "We are
16:28against scripts.""We have an individual
16:30approach, and in the end, everyone
16:32sells how they feel." An individual
16:34approach is good, but often those who
16:36say, "We are against scripts," can't
16:38even put two words together. That is,
16:40it's not that they don't have scripts.
16:42It's just an excuse for their laziness,
16:44that they couldn't create proper
16:46scripts, proper conversation scenarios.
16:48Right? What does a conversation
16:50scenario mean? Imagine you urgently
16:53need to sell some building slabs, but
16:56you have absolutely no idea how to do
16:59it. You've never sold them in your life
17:02. Would you be able to do it right now?
17:04But what if I give you a document and
17:05say, "Here is a sample dialogue
17:06scenario." Meaning, when you talk to a
17:09client or a client is interested in the
17:11slabs, be sure to ask them at least
17:12five questions. Ideally, there are
17:15questions like those in SPIN selling,
17:17and other questioning techniques. Every
17:19business has its own correct questions.
17:22Just ask at least these five questions.
17:25And then, when you present, be sure to
17:27mention these specific points. And the
17:28quality of the dialogue will
17:29immediately improve. Even a beginner
17:32can come in and quickly start
17:33communicating at a decent level with
17:35the client, compared to having nothing
17:37at all. If they are just told: "
17:39Improvise." How many years will it take
17:41for them to even slightly understand
17:43how to speak? Therefore, don't confuse
17:46scripts, where robots are talking, with
17:49a basic scenario for client interaction
17:51and competent communication.
17:55Furthermore, a script is not just a
17:57robotic wall of text, as we have
17:59already discussed. And old scripts with
18:03outdated manipulative techniques don't
18:05work anymore either. There are no
18:08preparations for objections. The client
18:10says, "I'll think about it.""Well, okay
18:12, go ahead and think." They don't know
18:14what to say. If there were at least a
18:18basic, competent response to that, a
18:20few well-packaged key points, you would
18:21already be closing a few extra deals
18:23right there. And often there is no
18:26individual scenario in the scripts.
18:28There are only templates. It’s funny,
18:31by the way, some companies that say, "
18:32We are against scripts." Then you look
18:34at how they actually sell, and they
18:36send out templates without names,
18:37without anything, just templates. But
18:40they are against scripts. Their
18:42managers improvise too. In general,
18:44friends, don't make that mistake. A
18:45basic scenario must exist. Don't be
18:48lazy, put together the dialogue as it
18:50should ideally go. At the very least,
18:52what questions to ask, how to present,
18:54what methods to motivate the client to
18:55close the deal, how to differentiate
18:57from competitors, and how to build
18:59trust. The main messages need to be
19:00packed into it. You can do this once,
19:03and it can be done very quickly. I want
19:05to emphasize that it's not even the
19:07phrases that matter, but the meaning
19:08you convey to clients. Every company
19:10has its own unique meaning. I have a
19:12script approach using 15-17 sales
19:14blocks. We divide the dialogue into
19:17several stages, starting with opening,
19:19rapport building, clarifying the
19:21situation, and closing for the target
19:23action. And in each stage, there are
19:26specific semantic blocks: what to say,
19:28how to ask, and how to build the
19:30dialogue properly. And when we
19:33implement this, look at the results we
19:36get. My main insight about upgrading
19:38scripts is that it's a very powerful
19:40tool. By implementing it, you feel
19:41confident and in control of the
19:42conversation. There is now consistency
19:44in communication and sales. Sales stop
19:47being a black box where something
19:49happens, and then it's just luck
19:51whether the client buys or not. No,
19:54everything is much more systematic. The
19:58fifth point that needs upgrading is
20:00sales through messaging, because there
20:02are very often weak messages that
20:04discourage even hot leads from buying
20:06at all. Look at this example. The
20:09message is: "Hello, I'm writing about
20:11fishing in Kamchatka. Could you please
20:13tell me what current offers you have
20:15for these dates? Price, well, the
20:17question is asked in the correspondence
20:19, right? Here is the answer. This is
20:21the entire message, it's not a part
20:23where a name was cut out. There was no
20:26name here at all. How many questions
20:28are here? Zero. Zero questions. Do you
20:33understand? This is a template. Just a
20:35template. And nothing else. No
20:38follow-up chains, no touchpoints, no
20:41attempts to reach out again. And for a
20:43second, let's look at the check. 25,000
20:47rubles. Well, maybe 30. 20-25 per day.
20:51Let's calculate 30,000 per day. If four
20:56people go and we multiply that, say, by
21:00at least 5 days, that's about 500,000
21:03rubles. For example, the check. Imagine
21:08, people say there's a crisis, clients
21:10have no money, they don't want to buy.
21:12But if we sell like this, well, there's
21:14half a million just gone. If they had
21:16asked questions here, like who are you
21:18planning to go with, what would you
21:20like to consider, what is your fishing
21:22experience, and so on. The dialogue
21:25would have been of a completely
21:26different quality, but here they just
21:28answered and said goodbye. And someone
21:30will surely say now:" Well, maybe their
21:32sales are actually fine, their
21:34databases are full. "We've been through
21:36that too. That's a defensive reaction
21:39when it's not very pleasant to hear
21:41that the sales system is weak and
21:43clients are being lost. Many are
21:46currently under capacity and
21:47complaining about a weak season, but
21:49instead of looking into their sales
21:51system and realizing," Oh, something is
21:53wrong here, it needs to be redone "—
21:54and it's easy to redo—they just don't
21:56do it. Therefore, please pay attention
21:59to ensure that, ideally, you don't have
22:01such mistakes. The next point, the
22:03sixth tool, is a high-converting sales
22:06proposal. I often hear:" I send a
22:08proposal, a commercial offer, and then
22:10silence—nobody replies. "And when I
22:13look at such proposals, I realize that
22:15it’s just a sheet of paper that says"
22:17Commercial Proposal, "but it doesn't
22:19sell; unfortunately, it often drives
22:21people away. So, what are the mistakes?
22:23Let's pin them down. These are the
22:25basics. I actually have a specific
22:26structure for creating a powerful
22:28commercial proposal. I will tell you
22:29about it. What are the mistakes? The
22:31title says" Commercial Proposal "
22:33instead of an offer. Zero
22:34personalization. It’s obvious that
22:37it's just some kind of spam blast,
22:39right, and it wasn't made for the
22:41client at all. We talk about ourselves.
22:43" We’ve been on the market for 20
22:45years, we are so cool, we are so great,
22:47"but there is no mention of the
22:49client's benefits there. There are no
22:51trust builders, no clear call to action
22:53at the end, and these are just the
22:54basic mistakes. Ideally, of course, you
22:56should upgrade all of this. I believe
22:58that a proposal should have nine
23:00mandatory selling blocks. Nine. Well,
23:02that's according to my system, yes. And
23:05I even recorded a video analyzing a
23:07sales proposal for how they sell
23:09GAZelle trucks with a ticket of 5
23:11million rubles or more. Here is how
23:14they sell them. This, by the way, is a
23:17fragment showing how often such
23:19proposals are sent. It looks very
23:20questionable. I analyzed the main
23:22mistakes and listed them here.
23:24Therefore, there is a separate video
23:26you can watch for free. There will be a
23:28link below. Definitely do this if the
23:30topic of commercial proposals is
23:31relevant to you. The seventh tool is a
23:34touchpoint sequence before payment. You
23:37send a commercial proposal, issue an
23:38invoice, then there is silence and the
23:40client disappears. The manager sits
23:42there thinking:" I don't want to be
23:44pushy, I won't be pushy. "And meanwhile
23:47, while the manager is thinking that or
23:48doesn't know what else to write to the
23:50client, the client buys from others.
23:52And sometimes a manager reaches out
23:53with a touchpoint:" Well, have you
23:54thought about it? How do you like it?
23:55Have you reviewed it? Can I get some
23:57feedback? "And that annoys the client.
23:59They don't want to hear that anymore,
24:00do they? So, fix these mistakes. If you
24:05don't have a touchpoint sequence—you
24:06don't even have the phenomenon of a
24:08touchpoint sequence—implement it. Let
24:11this video motivate you to implement a
24:13touchpoint sequence. Further
24:15touchpoints, spam. Spam-like series. So
24:19, have you decided? It’s like begging
24:21, honestly; it’s better to replace it
24:23. I’ll tell you what to replace it
24:24with right now. Many people make all
24:26their touchpoints about us, about the
24:28product, or something else. You need to
24:30focus on the client and check: who is
24:32this touchpoint about, us or the client
24:34? Fourth, there is no secondary
24:36sequence. What do I mean by a secondary
24:38sequence? Remember, we had a strong
24:40converter. It’s like a specific focal
24:42point you need to close on. And if the
24:44client didn't agree to the strong
24:46converter right away, we need
24:47touchpoints that lead there. And it's
24:50the same for the product. I mean, your
24:52service that the client is buying. So,
24:55if the client doesn't buy after the
24:56strong converter, there should be a
24:58series of proper touchpoints to nudge
24:59them toward a purchase. These are the
25:02main mistakes. You absolutely must fix
25:04them. And I recommend using my
25:06technique here as a base filter. What
25:09does that mean? Every touchpoint must
25:11be either expert-based or emotional.
25:13Run everything through this filter.
25:15Expert-based means the client gets some
25:17kind of value. It could be a
25:18calculation, a case study, or an
25:19analysis. Emotional means something
25:21light, useful, and pleasant. A greeting
25:23, a thank you—something the client
25:25will read with a smile. Even if
25:26there’s no direct utility, it will
25:27still be pleasant for them. So, when
25:30you send another message to a client,
25:32ask yourself: is there value here? Is
25:35this touchpoint expert-based or
25:37emotional? If not, then don't send it.
25:39Remember the touchpoint:" So, did you
25:42manage to take a look? "Is that an
25:44expert touchpoint? No, of course not.
25:46Is it emotional? Absolutely not. Unless
25:48you want to annoy the client, you
25:50probably shouldn't send that. And this
25:53works very quickly." Writing while it's
25:56still fresh, "Alina sent to us." One
25:58more individual sale thanks to an
26:00emotional touchpoint. "And I won't go
26:02into detail about the cases right now.
26:05I just promised to highlight that what
26:08I’m saying now isn’t just theory or
26:10a retelling of books; it’s what is
26:12actually delivering results right now.
26:14I think this is super important right
26:16now because there are very few relevant
26:18experts on the market. What does"
26:20relevant "mean? It means experts whose
26:22methods are proving their effectiveness
26:24right now. Many experts just repeat
26:27their own methods—their books, no
26:29offense intended—might be great, but
26:31they were written 20 years ago and
26:33aren't relevant anymore. Everything has
26:35changed ten times over since then.
26:38That’s why I’m showing you these
26:40cases, so you can see that people from
26:42different fields, cities, and
26:43businesses are getting results right
26:45now when they implement this. The
26:48things I am showing you in this video.
26:50The eighth tool is essential
26:51differentiation from competitors. The
26:53density of competition is so high right
26:55now that people’s heads are simply
26:58spinning. They look at one thing, then
27:00a second, then a third, and they no
27:01longer know where to buy. You need to
27:04differentiate yourself skillfully. Many
27:06will say:" Right, you can't sling mud
27:08at competitors. "I agree with you, you
27:10shouldn't. That wouldn't be very
27:12professional or look good. At the same
27:14time, we do need to differentiate. How
27:15do we differentiate? I recommend a
27:18technique: you must include the very
27:20phrase" unlike others. "Take a look at
27:22your correspondence, your presentations
27:23, and your meetings. Do you have this
27:25phrase? If the phrase" unlike others "
27:27is missing, it means your presentation
27:30is weak. Even remember how I started my
27:32presentation here. Yes, I said that
27:35unlike many who are in the market
27:37teaching sales and coaching, I
27:39demonstrate it. I don't mean to offend
27:42anyone, but many really only deal in
27:44theory. I, however, demonstrate it, and
27:47I do it publicly and in a format that
27:49other experts cannot replicate.
27:51Therefore," unlike others "is a
27:53mandatory element of your sales system;
27:55add it everywhere, to all your
27:57materials. The ninth tool is trust
28:00boosters. Be sure to implement them and
28:04see exactly how you are consciously
28:06building trust. Consciously—this
28:10could be proofs, examples, case studies
28:11, or real photographs. You can
28:15brainstorm with artificial intelligence
28:18and ask how to specifically build trust
28:20in my situation, in my business, so
28:22that clients trust us faster. The tenth
28:26point that needs to be polished, which
28:28must be in your sales system, is
28:29undoubtedly tools for increasing the
28:31average check. Sometimes I hear:" My
28:34average check varies. "This indicates
28:36that there isn't even a concept of an
28:37average check; there is no management
28:39of this parameter. But it is a crucial
28:41parameter; it directly affects revenue.
28:43That you have, and your work efficiency
28:46. And many don't even understand how to
28:49work with the average check. How to
28:51increase it. There are different ways.
28:54If we take the average check, we can do
28:58cross-sells, upsells, or sell
29:01additional products. We can introduce
29:05some kind of VIP tier, an expensive
29:07premium tier, which you might not have.
29:09You have limited yourself here. It can
29:11be introduced and works perfectly and
29:13sells. It isn't sold as often, but it
29:15has a significant impact on total
29:17revenue. These are discounts, or more
29:19accurately, anti-discounts; yes,
29:21working correctly to defend your price
29:23also increases the average check,
29:25because if someone comes to buy for
29:271,000 rubles......and you immediately
29:29drop it to 800. That’s it, you’ve
29:31dropped your average check by,
29:32calculate it yourself, 20%. If you work
29:35with discounts skillfully, you
29:36immediately increase the average check.
29:38In general, I have specific tools that
29:40help do this. Please check to make sure
29:42you have these in place. And if we look
29:44at the cases again, we will see that
29:46the average check, look, it's
29:47highlighted, the average check has
29:49grown. It grew. Due to this and the
29:53growth in the number of deals, a
29:55powerful growth in sales occurs. As
29:59soon as we start working correctly with
30:01the average check and stop living with
30:02the thought:" People want it cheaper. I
30:05won't sell without a discount. "Many
30:06people really think so and limit
30:08themselves with this. The eleventh tool
30:11is a library of objections. I have the
30:14shirt stain principle. Remember, those
30:16who have been watching my videos for a
30:17long time know it's a basic principle.
30:19That is, for a stain on a shirt, it's
30:21easier to make sure it doesn't appear
30:23at all. Anticipate its appearance, so
30:25to speak, right? And if it has appeared
30:27, use the right products to wash it off
30:29quickly. I once gave an example with a
30:31pomegranate of how this works. And the
30:33idea with objections is exactly the
30:35same. Try to ensure that objections do
30:38not arise, there are special techniques
30:40that allow this, and then handle them
30:42skillfully. A library of objections
30:44helps you with this. The simplest tool.
30:46I actually have a separate AI agent
30:48that I trained, I called it the
30:49Objection Master. How does it work? You
30:53just launch it. It asks what your
30:56business is, asks a few questions, well
30:57, what objections you hear most often,
30:59and so on. And according to my system,
31:02it tells you, here are your top three
31:04ways to anticipate the most frequent
31:06objections and top 10 tactics for
31:07answering others. That is, you get
31:10ready-made documents. This is done in
31:135-10 minutes, imagine, with the help of
31:16an AI trained by my system. These are
31:19not the banal answers that a generic
31:21ChatGPT would prepare for you, so bad
31:22you'd want to cry. That is, those are
31:25non-working, inadequate answers, but
31:27these will be exactly the phrases that
31:28work best. 12 is the client base.
31:33Someone will say:" We need leads. "
31:35Leads, new clients. How to promote? We
31:38search, we search. We post content,
31:40develop organic reach, but you have
31:42thousands of clients in your database,
31:43sometimes thousands. Imagine, 6,000
31:47deals, 3,000, some have 15, but some
31:49even hundreds. And you can work with
31:52this, but no one works with the base,
31:54and they don't buy. And I call this an
31:57archive. The base, the archive, should
31:59be an asset. What to do with this? Well
32:02, first, fix these mistakes. Don't make
32:04the first contact in a year just to say
32:06," We have a promotion, "right? Before
32:07that, there was no work done at all.
32:08Next is" You haven't bought from us in
32:10a long time. "Some people say it, or
32:12they call." You haven't bought from us
32:13in a long time. "This already sounds
32:15like a reproach. The database is not
32:16segmented; the same thing is sent to
32:18everyone. They sell head-on, meaning
32:19there is no dialogue. You remembered
32:22the clients only when you wanted to
32:24sell more. That is, you don't develop
32:27relationships, you don't provide any
32:29value, you just remembered because you
32:31need to sell and meet a quota, and that
32:32really shows—you shouldn't do that.
32:35And the channels are mass-market,
32:37meaning mailings, mailings, mailings.
32:38There are practically no personal
32:39touchpoints. I recommend using this
32:42formula here. First, get a response—
32:45that is, make a touchpoint with the
32:47base so the person gets engaged and you
32:49can have a proper dialogue with them.
32:52If there is no response, don't make any
32:54offers. Meaning first the dialogue,
32:56then understanding the situation. I
32:59sometimes even recommend finding out,
33:01if it’s applicable to your industry,
33:03what plans the client has for the
33:04further development of the area you
33:06worked in? Just one question about
33:09plans. Clients are happy to talk about
33:12it and say," Look, I have such and such
33:13plans, "and you understand whether your
33:14product or service fits into those
33:16plans or not. If it fits, you can jump
33:20right in, and the client appreciates it
33:22because few people call or even write
33:25to them just to ask about their plans
33:27and development. In general, use this
33:31when working with your database. The
33:33thirteenth is stalled leads who said no
33:35. A very big pain point. You often send
33:38out proposals. There are piles of deals
33:41here, hundreds of deals, for some even
33:42thousands. I’ve seen funnels where
33:45deals have been hanging since 2015.
33:48It's clear that it’s all archive
33:50material, but these are clients who
33:52have been stalled for a decade. They
33:54hung in the funnel—can you imagine?
33:57This is the real practice of sales
33:59departments. Therefore, this definitely
34:00needs to be worked on. How do you work
34:02with stalled leads who said no? I have
34:04ready-made approaches for stalled leads
34:06. I recommend doing this using a
34:08formula. Financial capability, remember
34:10, which I gave. Recognized need, trust
34:12in the decision-maker. Here and now.
34:14And for each criterion, if we realize
34:17something is missing, we have specific
34:19phrases. These approaches are all in
34:21the training program. In the upcoming
34:23program, I will explain later how you
34:25can get access and take this material
34:27for your own sales system. It is
34:30precisely by working through the
34:31rejections and stalled leads that a
34:33very good effect occurs. Just look at
34:34these reviews. So, we reach out to
34:36those stuck in the pipeline with the
34:38right pretext, and the deal moves
34:40forward. And the fourteenth is repeat
34:43sales. Clients who have already bought
34:45from you at some point generally have
34:46quite high loyalty, provided you have
34:48an adequate product—yes, remember our
34:49formula, I say you have a strong
34:50product. If your product is bad, they
34:53won't want to buy from you. But if your
34:56product is decent and the client's
34:57expectations were generally met, they
34:58are, in principle, ready to buy again.
35:01And the main thing is to approach them
35:03correctly and in a timely manner. So,
35:04look, we have analyzed many tools with
35:06you. You might have a question: how do
35:08I create all these tools to boost sales
35:10? You realize now that you need
35:12everything. These 14 tools—and by the
35:15way, this isn't absolutely everything
35:17—are the foundation that most
35:18strongly influences sales according to
35:20my system. 14 points must be
35:22implemented. And there are three paths.
35:26The first path: you can do all of this
35:28yourself. In principle, I’ve shown
35:30you what is needed, right? All that
35:32remains is for you to do it and
35:33implement it into your business.
35:35That’s a pleasant kind of work. Take
35:37my materials as a foundation. There are
35:39many videos on YouTube. There is a lot
35:41of content in Telegram, many techniques
35:42, many PDFs, and many case studies. So,
35:45yes, you need to sit down and work, but
35:47you will really significantly boost
35:50your sales and business. The second
35:53path is consulting, where you can order
35:54a turnkey solution, and you might say:"
35:56Oh, I'm an entrepreneur, I have
35:57absolutely no time, but I watched the
35:59video, and it resonates with me. "I
36:01understand that this will really help
36:03me find more deals and work more
36:04effectively. I can finally get out of
36:06the sales operations, right? Turnkey
36:09development is also possible. We have
36:11such projects. We do it ourselves, we
36:13dive in, we communicate with your team
36:15ourselves if you are an entrepreneur.
36:17We only take entrepreneurs, of course,
36:19for these projects. And since one of my
36:22principles is return on investment—a
36:24quick payback of my solutions for you
36:26—naturally, we screen clients for
36:27these projects to ensure you already
36:29have sufficient team size and revenue
36:31so that we can provide this consulting,
36:33carry out the project, implement it,
36:35and achieve results. In general, the
36:38cost of such projects is usually
36:40hundreds of thousands of rubles. At the
36:42same time, if your business volume is
36:44sufficient and your revenue is normal,
36:46then it all pays off very quickly. And
36:49there is another upgrade format where
36:51you want to do it yourself, even
36:53without consulting, by hiring my
36:55trained agents who will create all
36:57these tools I listed for you. They will
37:01help create scripts, offers, funnels,
37:03commercial proposals, boost sales in
37:04chats, and build touchpoint sequences.
37:07Everything we have analyzed with you
37:09can be created by AI agents tailored
37:11for you. You just need to press a
37:13button, provide your input, answer the
37:15agent's questions, and it will give you
37:17these materials based on my methodology
37:19. You will immediately become much more
37:22effective and stronger. As a rule, most
37:24of you will definitely feel the effect
37:26immediately due to the development of
37:27these tools. I mean, for every tool, I
37:30have a specific AI agent. This is not
37:32just some general-purpose universal
37:34ChatGPT. No, this is an AI agent
37:37trained specifically for each tool.
37:39This is exactly what makes these tools
37:41effective. And these AI agents
37:43incorporate my best practices,
37:44developments, and twenty years of sales
37:46experience. There is even a deal closer
37:50. We give some people access to this
37:53product. It is my system that analyzes
37:57your deal using my formula, tells you
37:59what is missing, and what exactly you
38:02need to write, say, or call to close
38:04the deal. Then you send an update on
38:07the deal, what the client replied, and
38:09continue with this AI agent to bring
38:11the deal to a close. This greatly
38:14increases conversion rates even in
38:15companies where managers are not as
38:17experienced as you would like, so they
38:19just take the deal closer and work. But
38:21I won't talk about how to get the deal
38:23closer right now. I talk about that
38:25during the free tour. Come to the free
38:28upgrade tour; you can watch it at any
38:29time. I will tell you how to get access
38:32now. And there, I talk about all the
38:35points that help you boost your sales.
38:38AI agents are currently turning the
38:39world of sales and the sales consulting
38:41industry upside down. You no longer
38:43need, you know, as before, for a
38:45scriptwriter to write me a script for a
38:47hundred thousand rubles. That is absurd
38:49now. You don't need a scriptwriter for
38:51hundreds of thousands of rubles now.
38:53Just take the upgrade, take the trained
38:55AI agents, and they will do it for you
38:57faster and more accurately than many
38:58scriptwriters currently on the market.
39:01And most importantly, it will be
39:03cheaper for you in terms of the
39:04efficiency of the provided solution.
39:06And here are the participant reviews.
39:08Pause the video, watch, and read how
39:10delighted many people are with the AI
39:12agents right now. Besides the basic
39:15tools, we have essentially covered all
39:17the tools for personal sales. There are
39:20also tools for managing managers. If
39:22you are a manager and you have at least
39:25one sales rep or you want to hire one,
39:28we need to properly set plans,
39:30correctly structure motivation,
39:32properly hire, onboard, and train them,
39:35and a huge layer of tasks unfolds.
39:39After all, if you do this wrong, you
39:40will pay salaries every month, you
39:42won't see results, and your sales
39:44system most likely won't grow. So, I
39:47also have tools for managing sales
39:49managers. I won't dwell on them in this
39:52video, but I just want you to know they
39:53exist. This is purely a management
39:55layer for any sales head or
39:56entrepreneur. It is important to do. It
39:59pays off very quickly. I explain this
40:01in detail during the tour. What tour? I
40:04have a product called Sales Boost. It
40:07is my flagship product. It is my system
40:09of AI agents. And these agents start
40:12working for you. Basically, you join
40:15the program, watch the videos, launch
40:16an agent, develop what you need
40:17together, and implement it quickly.
40:21Just 3 weeks allow you to boost your
40:23sales and upgrade all the tools we’ve
40:25discussed. So, you can take a free tour
40:29right now if you are interested, if
40:31this approach and my techniques
40:33resonate with you, and you want to
40:35boost your business—a free tour of
40:37the AI sales boost program. The link is
40:41below the video. Be sure to check it
40:42out. I explain everything there in
40:44detail about the product, the specifics
40:46, how it works, and what it looks like.
40:48I want to end this video by saying that
40:50you already have a strong product. Most
40:52likely, the majority of you have a good
40:54, strong, quality product that you are
40:56proud of. Give your product a strong
40:59sales system and set new records.

About this transcript

This page contains the full transcript of Такая СИСТЕМА ПРОДАЖ продает за вас даже в кризис! ТОП-14 инструментов (воронки, скрипты, формулы) by Oleg Shevelev, generated from the public captions YouTube serves with the video. The transcript has 7,590 words across 1,154 segments, with the original timestamps preserved so you can click any line to jump to that moment in the embedded player.

What you can do with it

Use the transcript to take notes, quote the speaker, build a study guide, generate a summary with ChatGPT or Claude via the YouTube Summary tool, or export it as a timed subtitle file with YouTube to SRT. You can also re-open it in the transcriber to translate the transcript into 100+ languages.

Free YouTube transcript tool

YouTube2Text is a free YouTube transcript generator — no signup, no daily limit. Paste any YouTube link and get the full transcript instantly, with timestamps, click-to-jump, translation to 100+ languages, AI prompts for ChatGPT, Claude, and Gemini, and exports to TXT, SRT, VTT, or Markdown.