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13 years of business advice in 60 seconds — Transcript

by Alex Hormozi · 135 words · 22 segments · language en · Watch on YouTube

Full transcript

  1. 0:00I'm going to compress 13 years of
  2. 0:01business advice into this one video.
  3. 0:03Have something extremely expensive to
  4. 0:05sell that you never even plan on
  5. 0:07selling. No one knows you exist.
  6. 0:10Advertise more. Always start for free,
  7. 0:13always. Proof over promise. Raising
  8. 0:16prices almost always makes you more
  9. 0:18money, but you hear no more often. You
  10. 0:21should unify sales and advertising. Talk
  11. 0:24to customers to solve all your problems.
  12. 0:26Until you're at $100,000 a month,
  13. 0:28advertising is all of your focus. Before
  14. 0:31you even think about doing something
  15. 0:33new,
  16. 0:34do 10 times more of what's already
  17. 0:36working. The hardest work is the work
  18. 0:38that you don't know how to do. Under a
  19. 0:40million dollars a year, it's one
  20. 0:42channel, one avatar, one product. We
  21. 0:45need to be reminded more than we need to
  22. 0:46be taught.

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