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13 Businesses for the Age of AI — Transcript

by Greg Isenberg · 4,163 words · 666 segments · language en · Watch on YouTube

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  1. 0:00Today we're going to talk about the only
  2. 0:02businesses left to build in the agentic
  3. 0:04era. Yes, I think that there's only 13
  4. 0:07businesses to be building in the world
  5. 0:09of agents. Now, I don't subscribe to the
  6. 0:12people who say there's going to be this
  7. 0:14permanent underclass and you just got to
  8. 0:16create businesses or else you're kind of
  9. 0:19messed up for the future. I don't think
  10. 0:21it's going to be as dire as that, but I
  11. 0:23do think that in you know, in a world
  12. 0:25where agents exist, abundance are going
  13. 0:28to exist, owning these assets, I mean,
  14. 0:31are going to put you just in a better
  15. 0:32position. So, today what are we going to
  16. 0:34do?
  17. 0:35We're going to go through the 13
  18. 0:37businesses that are left to be built. By
  19. 0:39the end of this you're going to
  20. 0:40understand all 13 pretty well,
  21. 0:42>> [music]
  22. 0:42>> why why there's an opportunity, why
  23. 0:45they're going to exist in a world of
  24. 0:46agents, couple ideas. So, but you know,
  25. 0:50grab your coffee, grab your tea, strap
  26. 0:52in because
  27. 0:54hey, [music] this is the stuff that, you
  28. 0:56know, if you're in your teenager, if
  29. 0:58you're in 20s, your 30s, 50s, 70s, this
  30. 1:01is good stuff to know
  31. 1:03>> [music]
  32. 1:03>> because the world is changing and it is
  33. 1:06changing fast.
  34. 1:10>> [music]
  35. 1:15>> So,
  36. 1:17the first type of business
  37. 1:19that, you know, you'd want to own in an
  38. 1:21AI agent world is AI native service
  39. 1:24firms. What is that? Well, an AI native
  40. 1:27service firm firm is when the agents do
  41. 1:30more of the delivery. Now, I've seen
  42. 1:32people say AI native service firms is
  43. 1:34when they do all of the delivery. I
  44. 1:36don't believe that's the case. I think
  45. 1:38you can still have
  46. 1:40the agent doing 90% of the work
  47. 1:43and still be an AI native firm. So, as
  48. 1:45an example, you can create a bookkeeping
  49. 1:47firm for one type of business where, you
  50. 1:50know, you have client records, the
  51. 1:51agents prepare the books, and then the
  52. 1:53human reviews exceptions, and then you
  53. 1:55complete monthly books. And you charge
  54. 1:59for the completed job. It could be a a
  55. 2:01monthly fee, but it could also be, "Hey,
  56. 2:04every time we, you know, complete these
  57. 2:07books,
  58. 2:08it's going to cost XYZ."
  59. 2:10Um
  60. 2:11why is owning this business good? Well,
  61. 2:13it's high margin. Uh you don't need that
  62. 2:16many clients. Um the why now exists when
  63. 2:19you have uh you know,
  64. 2:22uh Astra, uh 5.5,
  65. 2:25um some of these great models that are
  66. 2:27are coming out soon.
  67. 2:29Um
  68. 2:29you know, you actually they, you know,
  69. 2:32could get this incredible amount of
  70. 2:34output. So, I'm really interested in
  71. 2:36AI-native service firms. I did a whole
  72. 2:38episode on one recently. I'll include it
  73. 2:41in the description
  74. 2:42um around creating a creative agency.
  75. 2:45So, you can imagine doing like a logos
  76. 2:47as a service or or ads as a service,
  77. 2:50these sorts of things. Really like these
  78. 2:52businesses, super high margin, uh and
  79. 2:54something I'm ideating actively around.
  80. 2:57The second is just generally offline
  81. 3:00businesses.
  82. 3:01Um you know, people Yes, it's an AI age,
  83. 3:05but we, you know, people actually want
  84. 3:07to pay to go and do something with other
  85. 3:09people. So, uh one example of this is um
  86. 3:14you know, this this company called
  87. 3:15Othership. I heard about them from the
  88. 3:18founder actually in Toronto where they
  89. 3:20started. Um and they've got this like
  90. 3:22neighborhood sauna club where there's
  91. 3:25you know, you walk into the sauna and
  92. 3:27it's like huge and there's other people
  93. 3:29and there's music uh and they, you know,
  94. 3:32there's someone who can help you do cold
  95. 3:33plunges and it's just this incredible
  96. 3:35environment and tea.
  97. 3:37Um they basically leveled up the
  98. 3:40experience of a communal sauna. And I
  99. 3:42think now more than ever
  100. 3:45uh
  101. 3:46you know, people want this sort of
  102. 3:47thing. And it's not cheap. It's really
  103. 3:49not. Um the visit itself could be, you
  104. 3:52know, I don't I don't remember exactly
  105. 3:53what it is, but it's it's not cheap.
  106. 3:56Um but it's an incredible experience and
  107. 3:58they sell a membership. So, I think
  108. 4:00businesses like this that, you know, are
  109. 4:02on to uh trends, um
  110. 4:06you know, here the trends are obviously
  111. 4:07are wellness,
  112. 4:09um community,
  113. 4:10um and you're just seeing them scale.
  114. 4:12They've been scaling in New York and I
  115. 4:14just I love these types of businesses,
  116. 4:16um especially ones that have a
  117. 4:18membership model. So, I think you're
  118. 4:20going to see a lot more like this. Um
  119. 4:22and you can run, you know, of course you
  120. 4:24can have agents do a lot of the admin,
  121. 4:26but the room, the experience is what
  122. 4:28people are buying. Now, the hard part
  123. 4:31about offline businesses, obviously, is
  124. 4:34that it costs a lot more money to start
  125. 4:36an offline business than an AI-native
  126. 4:39service firm, especially if you're
  127. 4:41creating an offline business in a place
  128. 4:42like Manhattan or Toronto, like place
  129. 4:46with high amount of real estate. So, um
  130. 4:50you know, how I think about offline
  131. 4:51businesses is, you know, what is the
  132. 4:53food cart version of uh or food truck.
  133. 4:57What is the food truck version of your
  134. 5:00business? What do I mean by that?
  135. 5:02If you're going to start a restaurant,
  136. 5:03sometimes the best thing to do is to
  137. 5:05start a food truck version of it because
  138. 5:08it's just so much cheaper,
  139. 5:10um and you can prove out that model that
  140. 5:11way. So,
  141. 5:13um
  142. 5:14the MVP, you know, what is the what does
  143. 5:17that look like? And I actually think I
  144. 5:19actually now that I'm remembering, I
  145. 5:20remember speaking to the founder about
  146. 5:21this,
  147. 5:23the first version of Othership was
  148. 5:26literally in the founder's backyard. He
  149. 5:29literally like made this in his
  150. 5:31backyard, and obviously that didn't cost
  151. 5:34too much money. He started inviting
  152. 5:35friends, community members, and then he
  153. 5:37decided to get uh a place. So, take it
  154. 5:39one step at a time.
  155. 5:41Third is distribution. So, we live in
  156. 5:44this world now where
  157. 5:46you prompt a few times and all of a
  158. 5:48sudden you basically have a startup, but
  159. 5:50getting people to the products
  160. 5:54that you're building or people are
  161. 5:55building is uh
  162. 5:58harder than ever, honestly. And my
  163. 6:01belief is that the price of reaching
  164. 6:04people is going to get higher and
  165. 6:06higher. And actually, if you take a step
  166. 6:07back and look at what people used to
  167. 6:09charge for, for example, a Facebook ad.
  168. 6:12In 2000 and
  169. 6:14you know, nine or whatever, when the
  170. 6:15Facebook ad platform came out, they were
  171. 6:18literally charging 5 cents a click. Now,
  172. 6:20the average click,
  173. 6:22uh you know, I don't I don't have the
  174. 6:23exact data in front of me, but we're
  175. 6:24talking a dollar, two dollars, like
  176. 6:27you know, even more than that. Three
  177. 6:29dollars, four dollars, five dollars,
  178. 6:31depending on who you're trying to target
  179. 6:34and which country you're trying to
  180. 6:35target.
  181. 6:36So, I think that owning organic
  182. 6:39audiences is so so so important, and I
  183. 6:43think that even be you know, before you
  184. 6:45end up, you know, if you end up wanting
  185. 6:47to create an offline business, if you
  186. 6:48end up wanting to create an AI native
  187. 6:49service for a firm, starting with the
  188. 6:52distribution, building organic
  189. 6:54audiences, the cool part about this is
  190. 6:57you can get paid
  191. 6:59to generate, you you know, useful niche
  192. 7:01information. You get paid by advertisers
  193. 7:05to basically build your audience, and
  194. 7:07then you go and build the products that
  195. 7:08they ask for. This is something I call
  196. 7:10the ACP funnel, audience community
  197. 7:12product. First, you start with the
  198. 7:13audience, then you build the community,
  199. 7:15then you build the product. Um this is
  200. 7:18something that, you know, is a business
  201. 7:20model. I think people who own multiple
  202. 7:22you know, meme pages, multiple uh
  203. 7:25YouTube channels, multiple
  204. 7:27uh uh
  205. 7:28Instagram audiences, those people are
  206. 7:30going to do well in this era. So, I
  207. 7:32think number three, distribution. The
  208. 7:34fourth, which is actually not talked
  209. 7:36about that often, is proprietary
  210. 7:40data sets. So, I think that uh what
  211. 7:45you're what you're starting to see is
  212. 7:46that data is just so valuable. Data is
  213. 7:50the new oil. Um you know, there's
  214. 7:54all these companies like Merch One,
  215. 7:55Micro One who um
  216. 7:59who are selling data to the big labs and
  217. 8:03are getting in you know, insane
  218. 8:05valuations, billions of dollars,
  219. 8:07hundreds of millions of ARR. It's
  220. 8:09absolutely insane. And so there's that
  221. 8:11that's the big idea you know, at the big
  222. 8:13idea
  223. 8:14like level which is basically pay people
  224. 8:17for data, get data that the big models
  225. 8:20don't have and then uh
  226. 8:23basically market up to the big labs, but
  227. 8:27if you're just a you know, solo founder
  228. 8:30and you don't want to go build something
  229. 8:31that big and you want to create a
  230. 8:32business that might generate a few
  231. 8:34million dollars a year is just
  232. 8:36how do you just get very useful
  233. 8:38information
  234. 8:39and that people cannot get by using
  235. 8:43their personal agents or um
  236. 8:46or going to chat GBT, that sort of
  237. 8:48thing. And I think thinking about that
  238. 8:51uh is a really really important thing.
  239. 8:54Um
  240. 8:55I think there's going to be this gold
  241. 8:56rush for getting and acquiring data. I
  242. 8:59think we're in the first inning of that
  243. 9:01and this is just a business that you
  244. 9:02know, if you own data you know, in this
  245. 9:05AI world, you're looking really good.
  246. 9:08The fifth is domain specific harnesses.
  247. 9:12Now, I feel like a lot of people throw
  248. 9:14the word harness around and like
  249. 9:16honestly, people don't really understand
  250. 9:19what it is.
  251. 9:20Um so, I'm going to take a second to
  252. 9:23explain to you in just as clear as I can
  253. 9:27what a harness really means
  254. 9:30and how is it different than a LLM
  255. 9:33model. So, um you know, you can think
  256. 9:36you can think of the model or I think of
  257. 9:38the model as basically the engine of the
  258. 9:40car. Um, how fast it goes, um, and I
  259. 9:45think of the harness as the tools it can
  260. 9:49access, the workflow rules, the memory,
  261. 9:51the checks. Basically everything around
  262. 9:55the the engine. Um,
  263. 9:58and if we use the car analogy, we're
  264. 9:59talking about like the body, we're
  265. 10:01talking about the steering wheel, we're
  266. 10:02talking about um, the floor mats, you're
  267. 10:05talking about the color of the car, the
  268. 10:07paint, you know, the electrical,
  269. 10:09everything else. That's the easiest way
  270. 10:12to explain it. It's not It's not a
  271. 10:13perfect way of explaining it. You know,
  272. 10:15I am missing a few things, but that's
  273. 10:17like the general way to think about. So,
  274. 10:19if you can take a
  275. 10:21general model
  276. 10:23and turn it into a system that
  277. 10:24understands how an industry works, for
  278. 10:26example, you know, the example I was
  279. 10:28using is
  280. 10:29the operating system for a freight
  281. 10:31brokerage agent, you know, you're going
  282. 10:33to be able to have a lot of value. You
  283. 10:36know, we talked about the gold rush and
  284. 10:38proprietary data sets. I think you're
  285. 10:40also witnessing now this gold rush
  286. 10:42around harnesses. I believe that
  287. 10:45harnesses are the new GPT wrapper.
  288. 10:48Two years ago, we saw a lot of people
  289. 10:51create GPT wrappers. Initially, for
  290. 10:54about 12 months, people were saying
  291. 10:56GPT wrappers were useless. People
  292. 10:58weren't going to weren't going to be
  293. 10:59able to create any sort of lasting value
  294. 11:01with it or any value with it. And we saw
  295. 11:04quite the opposite. The well, we saw a
  296. 11:07bunch of
  297. 11:08uh
  298. 11:09GPT wrappers go nowhere in the same way
  299. 11:11that, you know, startups 90% fail. But I
  300. 11:14think the top 10% a lot of what happened
  301. 11:17is they turned into harnesses.
  302. 11:19So, they were
  303. 11:21they had they started as a a wrapper
  304. 11:24focused on one model, and as that model
  305. 11:26got better,
  306. 11:27um,
  307. 11:28that service got better, but they
  308. 11:30started adding things like here. Like
  309. 11:32they started adding industry tools and
  310. 11:34workflow rules and memory and then they
  311. 11:35became harnesses. An example of that
  312. 11:38would be you saw a lot of that in the
  313. 11:39legal space, Harvey, spell spellbook, I
  314. 11:43think it's called.
  315. 11:45So I expect to see a lot more of that. I
  316. 11:47think there's a lot of opportunity
  317. 11:50here and by the way, comment in the on
  318. 11:52YouTube
  319. 11:54for if you ever want me to go deeper
  320. 11:56into any one of these, just let me know
  321. 11:58and I can create dedicated videos
  322. 12:00with some ideas and that sort of thing.
  323. 12:02And also, while you're at it, like this
  324. 12:05and if you're on Spotify or Apple,
  325. 12:07please rate rate it five stars cuz we
  326. 12:10got some a few low stars
  327. 12:13so from from back in the day. So let's
  328. 12:16try to get it up. The sixth is
  329. 12:18robotics and physical AI. So
  330. 12:23this one
  331. 12:24a lot of people think that it is so far
  332. 12:28away in the future that it's like the
  333. 12:31Jetsons.
  334. 12:32Just like really in the future, but I
  335. 12:34don't think people realize that we are
  336. 12:36like almost there. I saw this new
  337. 12:40product called Osmo. I think they raised
  338. 12:42like six or seven million dollars
  339. 12:44recently
  340. 12:45and they are literally doing window
  341. 12:47cleaning as a service.
  342. 12:50So building owners pay for clean windows
  343. 12:52and then you deploy and operate the
  344. 12:54equipment
  345. 12:56or they they deploy and operate the the
  346. 12:57equipment and it's just a beautiful
  347. 13:00business, right? The hard part is
  348. 13:02obviously building these companies,
  349. 13:04right? But I think that you're going to
  350. 13:06see a lot more robotics and physical AI
  351. 13:10and actually the best way to I saw a
  352. 13:12really good tweet by my friend Brian
  353. 13:14Norgard and he said I think the best way
  354. 13:17to sell software is by
  355. 13:20selling hardware and I think you're
  356. 13:22going to see a lot of that. So a lot
  357. 13:24more businesses like that and for the
  358. 13:26people listening who are like, I'm not
  359. 13:29going to go and create a robotics
  360. 13:31company. What do I know about, you know,
  361. 13:33all this
  362. 13:35PhD stuff. Well, I think there's going
  363. 13:37to be an opportunity for you to maybe
  364. 13:39buy a few and rent it to people, or buy,
  365. 13:42you know, if you're into sales, you can
  366. 13:43go and sell them. You know, there's a
  367. 13:44lot of opportunity. It doesn't
  368. 13:46necessarily
  369. 13:47mean you need to be an Elon Musk
  370. 13:50character to go and like figure out what
  371. 13:53these things are and build them. You can
  372. 13:55also be on the sales, marketing side,
  373. 13:58and I think there's going to be a ton of
  374. 13:59opportunity. Number six.
  375. 14:01Number seven, uh
  376. 14:03physical products with a fan following.
  377. 14:06Um so, this is the I'm sure a lot of you
  378. 14:10know that I love coffee, um
  379. 14:13and I'm a bit of a nerd like that.
  380. 14:16Um specialty coffee equipment is um
  381. 14:22an example of like people get like so
  382. 14:24nerdy about it, and they're willing to
  383. 14:26pay high prices for well-designed
  384. 14:29things.
  385. 14:31Um
  386. 14:31and when Fellow came out, like there was
  387. 14:34nothing like this. A lot of the This is
  388. 14:38um a kettle.
  389. 14:40So, a lot of the kettles didn't really
  390. 14:41feel like they were designed for coffee
  391. 14:44people. And then this came out, and it
  392. 14:45started, you know, that they started
  393. 14:47crushing it, and now they have a huge
  394. 14:49product suite of different
  395. 14:51um
  396. 14:52of different products. Like I got a uh
  397. 14:54Fellow grinder back there. By the way,
  398. 14:55not affiliated with
  399. 14:57with Fellow. Just just
  400. 14:59again, like a fan. Um and uh I think
  401. 15:02there's a ton of opportunity to just
  402. 15:06like create these niche products. I also
  403. 15:07think with
  404. 15:09um
  405. 15:09hard
  406. 15:10uh just AI, like for example, uh
  407. 15:14you know, Astra and the latest new
  408. 15:17models, you can actually
  409. 15:19design hardware and physical products
  410. 15:23That were too niche before,
  411. 15:25you can go and do that now. So if you
  412. 15:27have the insight for a particular fan
  413. 15:30following or particular ICP, you can go
  414. 15:34and buy I think the device is like the
  415. 15:37bamboo.
  416. 15:38It's a Chinese device and you can go and
  417. 15:40like prototype um
  418. 15:43some of these new products and then, you
  419. 15:45know, obviously mass produce it, sell
  420. 15:47it.
  421. 15:48Another friend of mine uh
  422. 15:51our friend of mine started something
  423. 15:52called the Minimal Company and those are
  424. 15:55phones that are focused on people who
  425. 16:00don't want to scroll and I think they
  426. 16:02they did millions of dollars on their uh
  427. 16:05Kickstarter. Again, that's like a fan
  428. 16:07following. I you know, Apple's not
  429. 16:10creating that product. So there's a lot
  430. 16:12of opportunity. I think there's a lot of
  431. 16:14pent-up demand for specific
  432. 16:17products here. um
  433. 16:19And especially the ones that can go
  434. 16:21viral in that niche. So if you have if
  435. 16:23you have if you really understand a
  436. 16:25niche
  437. 16:26that was a really good time. I really do
  438. 16:28want to do an episode around like
  439. 16:29physical products, how to use AI to
  440. 16:31create them. So hopefully you guys are
  441. 16:33into that. Um number eight, compute and
  442. 16:37energy. um We can't forget that every
  443. 16:40agent needs chips, electricity, cooling
  444. 16:44and somewhere to run. So if you own that
  445. 16:46scarce input um hey, that is a good
  446. 16:50place to be. Saw just the other week
  447. 16:53Crusoe raised 3.9 billion dollars for
  448. 16:57its vertically integrated
  449. 16:59AI infrastructure platform. um
  450. 17:02So you're just seeing that. I think uh
  451. 17:05Michael Dell's son uh is raising
  452. 17:08billions of dollars for his, you know,
  453. 17:11energy uh company. um You're just seeing
  454. 17:16people people need compute, people need
  455. 17:18energy. These are the scarce inputs of
  456. 17:20our time. So, if there's any way that
  457. 17:23you can go and
  458. 17:24uh
  459. 17:26be involved in some of these businesses,
  460. 17:29probably do pretty well.
  461. 17:31Number nine, health, longevity, uh and
  462. 17:35care. Uh I I've talked a lot about on
  463. 17:38the Startup Ideas podcast, on this
  464. 17:40podcast, about
  465. 17:42uh older adults. I think older adults
  466. 17:44are missing
  467. 17:46It's just like a an ICP that a lot of
  468. 17:48people, especially younger people, are
  469. 17:50not creating for, but they need
  470. 17:52products, they need services,
  471. 17:55um and there's, you know, any way we can
  472. 17:57make their lives happier and healthier,
  473. 17:59I think would be a great thing. So, I
  474. 18:01think there's tons of ideas, products,
  475. 18:04services, um
  476. 18:06that are actually high-quality, that
  477. 18:10have a high NPS, that are exceptional,
  478. 18:12that you could be creating,
  479. 18:14um
  480. 18:15and then also, from a service business
  481. 18:17perspective, care, uh there's a lot of
  482. 18:19opportunity there.
  483. 18:21Um help helping older adults,
  484. 18:24um
  485. 18:25and and just like owning agencies in
  486. 18:28that space,
  487. 18:30uh for example, caregivers and things
  488. 18:32like that. Lot here,
  489. 18:34um
  490. 18:35and uh obviously
  491. 18:38hard businesses to do, a lot of those
  492. 18:40service businesses to run,
  493. 18:42um but great great businesses, and also,
  494. 18:46you know, you're doing a good thing by
  495. 18:47caring for for folks. And then the
  496. 18:49longevity piece, I mean, I feel like
  497. 18:51Bryan Johnson really kicked off this
  498. 18:53whole, you know, don't die movement. Um
  499. 18:56he really Well, he didn't kick it off,
  500. 18:58he kind of tapped into it. He he He was
  501. 19:00like, "I'm the guy."
  502. 19:02Um
  503. 19:03so, you know, health, maybe that was
  504. 19:06Huberman, longevity, maybe that was uh
  505. 19:09Bryan Johnson.
  506. 19:11Um there's still opportunity to go and
  507. 19:14be the gal or guy in that space if you
  508. 19:17just, you know, I go down and niche
  509. 19:19niche down. But point is, there's a lot
  510. 19:22of opportunity here, a lot of business
  511. 19:23to be create to be created, and I think
  512. 19:26a lot of un
  513. 19:28a lot of demand to tap into.
  514. 19:31The 10th is marketplaces and social
  515. 19:33networks. Now, a lot of people are not
  516. 19:36creating these products and startups
  517. 19:39anymore. When I first came to Silicon
  518. 19:42Valley, uh
  519. 19:44it was just the thing. We're talking
  520. 19:472013, 2014, 2015, that era. You know,
  521. 19:50creating things like Uber, which
  522. 19:53matched, you know, drivers and
  523. 19:55customers. Creating things like
  524. 19:58Thumbtack, which was like services
  525. 20:01to find a handyman and and things like
  526. 20:03that. And social networks, Instagram,
  527. 20:06TikTok,
  528. 20:08things like that. Uh, the thing is
  529. 20:13I I On one hand, I love these businesses
  530. 20:16cuz if you're able to create it, you do
  531. 20:17truly have a moat.
  532. 20:20But liquidity, meaning
  533. 20:24making sure you have both the demand and
  534. 20:26supply at the same time, is an art. I
  535. 20:29feel like marketplaces and social
  536. 20:30network is more art than science in that
  537. 20:33way.
  538. 20:34But I think there's tons of
  539. 20:35opportunities right now. Mark Lou, who
  540. 20:38some of you know, had you know, created
  541. 20:40a marketplace around selling startups
  542. 20:42and buying startups, trustmr.com. So,
  543. 20:44you're starting to see people come back
  544. 20:46to marketplaces and social networks, but
  545. 20:48I feel like it's a great thing to own,
  546. 20:50co-own,
  547. 20:51be a part of if you can. Personal agents
  548. 20:54are going to want to access
  549. 20:55marketplaces, they're going to want to
  550. 20:56access social networks. The data that
  551. 20:58comes from both these things are really
  552. 20:59interesting. I love these businesses, so
  553. 21:02had to put it in there as well. I I just
  554. 21:05in general, just like real assets.
  555. 21:08Um so the example I have here is small
  556. 21:11industrial workshops rented to local
  557. 21:12trades. You know, in trades in general
  558. 21:15by the way, like electricians, cabinet
  559. 21:16makers, plumbers,
  560. 21:18um physical assets, warehouses,
  561. 21:22uh
  562. 21:23you know, industrial industrial
  563. 21:25warehouses, things like that. Uh we
  564. 21:27forgot, you know, we can't forget that,
  565. 21:30you know, you need a place to have a
  566. 21:32location,
  567. 21:33a property for a lot of the new world
  568. 21:37that we're entering in. So literally
  569. 21:39physical locations and real
  570. 21:41real assets, real estate, I think
  571. 21:44still going to be a really interesting
  572. 21:46business. Vertical agents, number 12. So
  573. 21:49just giving an agent responsibility for
  574. 21:52a recurring job in a specific industry.
  575. 21:56The example I have here is purchasing
  576. 21:58for indie restaurants.
  577. 22:01So you have checking stock, comparing
  578. 22:03supply offers, ask for approval, place
  579. 22:05the order. I feel like people have been
  580. 22:07building vertical agents for the last
  581. 22:08like
  582. 22:0912 months, but I still think there's a
  583. 22:11ton of opportunity
  584. 22:13um
  585. 22:14to build like we talked about harnesses
  586. 22:16and to build uh agents. And last but not
  587. 22:19least is security.
  588. 22:21Uh people need security more than ever
  589. 22:23in the AI age. Now I'm talking about two
  590. 22:26types of security. I'm talking about
  591. 22:28software companies like one password.
  592. 22:31Uh I'm talking about, you know,
  593. 22:34companies like Cloudflare
  594. 22:36uh who have a lot of security
  595. 22:38AI features. I'm talking about, you
  596. 22:40know, the example I have here, agent
  597. 22:42access control for accounting firms that
  598. 22:45allow you to just read invoices and
  599. 22:48draft entries that would allow, you
  600. 22:49know, allow you to do that. Um but
  601. 22:51basically
  602. 22:53uh thinking about sensitive workflows
  603. 22:55and then working through firms' existing
  604. 22:57IT providers and just having access
  605. 23:00controls so that data doesn't get leaked
  606. 23:03and things don't get hacked and things
  607. 23:05like that. I think that's a one piece of
  608. 23:07it.
  609. 23:08Uh just security in the agentic era,
  610. 23:11things are going to get hacked. This is
  611. 23:13going to be more and more of a problem.
  612. 23:15You know, I think I wouldn't be
  613. 23:17surprised if one of the personal agent
  614. 23:21startups um
  615. 23:24or just agent startups, like there's
  616. 23:26like a a big a big hack security breach
  617. 23:29uh and things get put on the internet. I
  618. 23:32think that might happen. Um I think it's
  619. 23:34going to happen. I think it's actually
  620. 23:36it's it's it's going to happen more and
  621. 23:37more. So, people are going to want
  622. 23:39security and owning those assets and
  623. 23:40businesses are going to be great. And
  624. 23:42then like actually security in general,
  625. 23:45like I think there's like a
  626. 23:47Uber, forget the name of it, but it's
  627. 23:49like Uber for like you know, bodyguards
  628. 23:53and you know, you get a car and it's
  629. 23:56like bulletproof and stuff like that. I
  630. 23:58think there's going to be more of those
  631. 23:59businesses. People feel less and less
  632. 24:01secure.
  633. 24:02So, they're just going to want to pay
  634. 24:04for security in general. A lot of
  635. 24:06security businesses, I'm really
  636. 24:08interested. And that's that's what I'd
  637. 24:11want to own in this world. I mean, I'm
  638. 24:12not saying, like I said in the
  639. 24:13beginning, not saying to escape the
  640. 24:16permanent under crust, you need a own a
  641. 24:18piece of this, but I am saying
  642. 24:21these are the only businesses that are
  643. 24:22left. Owning a piece of these businesses
  644. 24:25are
  645. 24:26going to set you up. Um and this is
  646. 24:30where it's at. This is a map of the ones
  647. 24:32that I would pay attention to, the 13
  648. 24:36ones,
  649. 24:37uh the best ones.
  650. 24:39Um
  651. 24:39and I hope that this has gotten your
  652. 24:42creative juices flowing.
  653. 24:43Um please do let me know. Uh I read
  654. 24:46every single comment. I reply to most on
  655. 24:49on YouTube. And thank you for giving me
  656. 24:52your time. Um
  657. 24:55I don't take that lightly. I I think
  658. 24:57it's amazing I can just come on here and
  659. 24:58be like, "Hey, I think that these are
  660. 25:00the 13 businesses uh left the only
  661. 25:03businesses left to build." And some of
  662. 25:05you are going to take that in and it's
  663. 25:06going to impact your lives. Um
  664. 25:11and that's really cool. So, thank you
  665. 25:12again. You're the best. I'm rooting for
  666. 25:15you and I'll see you next time.

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