ПЕРВАЯ 1000 ПОДПИСЧИКОВ БЕСПЛАТНО! / Как продвигать сообщество в ВК с нуля? — Transcript

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1. 0:00How to get followers for free? On VK,
2. 0:03take notes. Here. Wait, wait, wait, and
3. 0:05write this down. I’m going to tell
4. 0:07you what content will bring you your
5. 0:08first thousand followers on VK for free
6. 0:10. I’ll tell you with examples, show
7. 0:13you guys who blew up like crazy, and
8. 0:16then give you five types of posts to
9. 0:18publish in the very first month of
10. 0:20running your VK community. Come on, hit
11. 0:23that like button and let’s go. Let me
12. 0:25just remind you that on average, you
13. 0:28can get your first 1,000 followers on
14. 0:31VK in just 12 days. To do this, you
15. 0:34need to create regular content that
16. 0:36will stop your viewer. And to start,
17. 0:38gather your first followers from among
18. 0:41friends, acquaintances, whoever else.
19. 0:43And don't be afraid, you know what not
20. 0:44to be afraid of? Everyone tells me: "If
21. 0:46my girlfriends subscribe to me, VK will
22. 0:49get confused.""The algorithms will show
23. 0:51it to similar audiences.""And my
24. 0:53girlfriends, they’re interested in,
25. 0:55who knows, maybe crafts, maybe kittens,
26. 0:57and VK won't know who to show it to."
27. 0:59Don't be afraid of that. At the start,
28. 1:01you just need viewers who will support
29. 1:03you, and VK will eventually find the
30. 1:04right audience. So, look, I’m going
31. 1:07to show you some content now. Let’s
32. 1:09go into my VK community. See, it’s
33. 1:12optimized so that every new person
34. 1:14knows why they should join. But what do
35. 1:17I want to show you? Some completely
36. 1:18non-obvious things. Firstly, my content
37. 1:21is diverse. A carousel post. This is a
38. 1:23carousel where I show examples. This is
39. 1:26a poll. And can you imagine, content
40. 1:30units like polls also end up in
41. 1:32recommendations because people click
42. 1:34buttons—a mechanical engagement, a
43. 1:37mechanical contact that VK also
44. 1:39interprets as interest. And each such
45. 1:43poll really reaches new people. And if
46. 1:46you look further, you'll see I have a
47. 1:48Clip published. And that’s how I
48. 1:50rotate different types of content. Live
49. 1:53streams, photo posts with a slider,
50. 1:55simple photo posts with just one
51. 1:57picture, and Clips. So, it’s
52. 2:01important for us to gather an audience
53. 2:02quickly by making different types of
54. 2:04content to land in different feeds,
55. 2:06because photo posts, look, they end up
56. 2:08in the recommendations feed. It looks
57. 2:11like this. And in it, only every eighth
58. 2:14or ninth post is a video. And I create
59. 2:17photo posts to get into the
60. 2:19recommendations feed, so that people
61. 2:21click on me there. Then, if I make
62. 2:24Clips, my Clips end up in the Clips
63. 2:27feed. And that’s another touchpoint
64. 2:29with the audience. It’s not a given
65. 2:32that Clips will work, or that the feed
66. 2:34will work with photo posts, but we will
67. 2:36use all the opportunities and
68. 2:38definitely make stories to appear here
69. 2:40in the stories feed. Stories are, of
70. 2:43course, only seen by your own audience,
71. 2:45but we use stories to boost posts and
72. 2:46clips so they reach new people. So, we
73. 2:49use absolutely every method available.
74. 2:51And by the way, clips also end up in
75. 2:53the separate VK Video app. Now I'll
76. 2:55show you examples of content that takes
77. 2:58off and isn't hard to make at the start
78. 3:00. The most important thing at first is
79. 3:01not to burn out, so the content should
80. 3:03be simple. Look, this is the VkusVill
81. 3:05store. They promote themselves using
82. 3:06clips, and as you can see, the clips
83. 3:08are completely different. There are
84. 3:10clips featuring a chef, showing how to
85. 3:13make things. And this is actually a
86. 3:15really cool trick: introducing a
87. 3:17character. It speeds up growth
88. 3:18significantly because people subscribe
89. 3:21to a person. So, they have clips for
90. 3:23gaining subscribers featuring a
91. 3:25character—that same chef—and simple
92. 3:27clips they film right in the store.
93. 3:29Look, opening the door, spinning
94. 3:31something in our hands. And this
95. 3:33content is just made on the fly. But it
96. 3:36always gets good views. First, it helps
97. 3:39us sell products, and second, it makes
98. 3:41the viewer stop, as if you’re
99. 3:43entering the store yourself and moving
100. 3:45through it. That’s why I really like
101. 3:48VkusVill’s clips. And here's how to
102. 3:50save time on creating content. VkusVill
103. 3:52came up with a feature called
104. 3:54user-generated content. People create
105. 3:56the posts themselves. Look, for example
106. 3:59, you went to the store, bought
107. 4:01something tasty, took a photo, posted
108. 4:03it, and VkusVill published it. That’s
109. 4:05why a large number of people follow
110. 4:07their content to see: "Aha, what are
111. 4:09other people recommending?" Aha, maybe
112. 4:11they'll post me too. "So look, VkusVill
113. 4:14has these kinds of posts that show what
114. 4:17users are eating, and that boosts their
115. 4:20sales. You don’t even need to gain a
116. 4:22huge number of followers with posts
117. 4:24like these. So, we’ve taken
118. 4:25VkusVill’s tricks. Let’s move on.
119. 4:27What should authors do, rather than
120. 4:29stores? Let me show you an example
121. 4:31using Dina Danich. She is a writer who
122. 4:33came to study with me. And we set up VK
123. 4:35Donut for her. Dina has written dozens
124. 4:39of romance novels, you know, the kind
125. 4:40that give you goosebumps, with passion,
126. 4:43to keep it interesting, and here is how
127. 4:45she promotes them. Let’s take a look.
128. 4:48She has posts with eye-catching images
129. 4:50on feminine themes and loud headlines
130. 4:52at the beginning of the text.""I’m
131. 4:55divorcing you," my husband declares,
132. 4:56stripping me of any hope that it’s
133. 4:58all just a ridiculous mistake. Or here,
134. 5:00look, the headline right on the image:
135. 5:02"Ordered to take off my clothes.""To
136. 5:04save the marriage." Do you see that
137. 5:06this content doesn't actually require a
138. 5:08lot of effort? That is, Dina isn't even
139. 5:10in it. But there is a loud, cool
140. 5:13headline on some image, like "he
141. 5:15ordered me to undress and get on my
142. 5:17knees." This kind of content takes off
143. 5:20on VK because it’s a shock. And then
144. 5:22people click through and see that this
145. 5:25page is promoting novels for women. But
146. 5:28here I’ll give you another trick,
147. 5:30because in our community we have
148. 5:32pictures about men and women, passion
149. 5:34is boiling. But if we go to Dina’s
150. 5:37channel, we can see that she is alive
151. 5:41and real here. And here she blogs as a
152. 5:44writer. Here she shows her travels.
153. 5:48Here she talks about her family. And
154. 5:50this is where the subscriber’s mind
155. 5:52is just blown. They came for the
156. 5:54content and can now see the
157. 5:56behind-the-scenes in the channel. And
158. 5:58this hooks the subscriber. They react
159. 6:00more, and most likely, the posts will
160. 6:02take off in the recommendations. So
161. 6:04take note: one type of content in the
162. 6:07community for a broad audience, and
163. 6:09content in the channel for your inner
164. 6:11circle. But what about those who
165. 6:13provide services? What content should
166. 6:14they create? I’ll show you my
167. 6:16favorite cleaning community right now.
168. 6:19Pure delight. Profitable cleaning. Guys
169. 6:21, they already have 74,000 subscribers,
170. 6:23and they promote themselves through
171. 6:25content. Do you know how they sell
172. 6:27cleaning? By saying that Zinaida
173. 6:30couldn't pursue self-realization
174. 6:32because all her life was spent washing
175. 6:34floors. But now Zinaida pays for
176. 6:37cleaning, self-develops, collects
177. 6:39followers on VK, got rich, got married,
178. 6:41and everything worked out for her. Can
179. 6:44you imagine? An unusual approach
180. 6:46through a story. This is what will also
181. 6:48help you quickly gain subscribers.
182. 6:50Let’s look at an example. There are
183. 6:52product posts here, yes, posts about
184. 6:55services, photos, so people can book. "
185. 6:59But I doubted for a long time,
186. 7:00believing I should handle chores on my
187. 7:03own.""Now I realize I just owed myself
188. 7:05the joy of life, free from household
189. 7:06chores and cleaning.""Valentina’s
190. 7:09story, who improved her life in 3
191. 7:11months by delegating cleaning to us
192. 7:12every 10 days." Do you feel the
193. 7:15cleaning vibe? Who will read this
194. 7:17content? Nobody finds it interesting.
195. 7:20But when we go through our clients '
196. 7:22stories, people read these posts just
197. 7:24as well as Dina Danich’s posts about
198. 7:27how "he told me to undress and get on
199. 7:29my knees." Therefore, surprise,
200. 7:32surprise people, make unusual content.
201. 7:34And it is really very easy to get your
202. 7:37first 1,000 subscribers for free on VK.
203. 7:39I’m showing you examples, but I
204. 7:41perfectly imagine what is going on in
205. 7:43your head right now. How do I use this?
206. 7:45How much should I publish? Should I run
207. 7:47to check VkusVill’s content or run to
208. 7:49watch some bloggers? Look, I have
209. 7:51prepared a ready-made content plan that
210. 7:53really helps beginners on VK. In the
211. 7:56first few months, you can adapt it to
212. 7:57absolutely any niche. Just grab it
213. 8:00under this video so you have a prompt,
214. 8:02and we’ll figure out the rest later.
215. 8:04And now I will tell you those very five
216. 8:06posts you need to make in the first
217. 8:08month. The first post that I advise
218. 8:11everyone to publish is a post with the
219. 8:14idea of what is even happening here.
220. 8:16What is happening here?
221. 8:19>> This is when you make a post with your
222. 8:21photo and write some wow-headline, for
223. 8:24example, why I decided to come back
224. 8:26here, or why do they keep ordering this
225. 8:28cake? In other words, some wild
226. 8:31headline, but it is essential that a
227. 8:32person appears in it. If it is a
228. 8:35community with no face, then choose a
229. 8:37thematic image, make the headline
230. 8:40larger, and then in the text we explain
231. 8:42what is happening here, what kind of
232. 8:44content will follow, why you should
233. 8:47follow it—the benefits, the intrigue,
234. 8:49some dynamics—but please write in
235. 8:52natural language. Not those AI-texts of
236. 8:55yours that are impossible to read, that
237. 8:57make your eyes burst and lose all
238. 8:59respect for the author, but in lively,
239. 9:01real language, as if you were talking
240. 9:02to a friend in the kitchen. The next
241. 9:05publication is an appeal to the
242. 9:07audience in a new or old community.
243. 9:09Guys, is anyone alive here? But we
244. 9:11rephrase this "anyone alive." We adapt
245. 9:13it depending on our niche. Guys, what
246. 9:16kind of dog do you have? Or, guys, how
247. 9:18many years has it been since you logged
248. 9:20into VK? Or, guys, are there any
249. 9:22allergy sufferers here? That is,
250. 9:23something, some kind of question to the
251. 9:25audience to activate comments. We
252. 9:27explained what is happening here,
253. 9:29activated comments, and next, we need
254. 9:31to provide some value. Even if your
255. 9:33community is not educational, you must
256. 9:35provide some value. Which stores to buy
257. 9:37from? A selection of items from
258. 9:38marketplaces, the best places in St.
259. 9:40Petersburg for walking with children.
260. 9:43So, after this, we need to stimulate
261. 9:45saves. Meaning we drew attention to
262. 9:47ourselves, then we addressed the
263. 9:49audience. Now we are saying: "It’s
264. 9:51good here, there is value here." After
265. 9:53this, you need to make a post for a
266. 9:55wide audience, because they will
267. 9:57already be visiting you, they will
268. 9:58already see your useful tip, they will
269. 10:00already see that people are interacting
270. 10:02with you, and, in principle, you can
271. 10:04then proceed to promotion. Therefore,
272. 10:07make some kind of post for a wide
273. 10:08audience. Here I will give you two
274. 10:11options. These will be our post four
275. 10:12and our post five. The first one is
276. 10:15some bold statement about what is
277. 10:17accepted in your niche. You know, that
278. 10:20"nine out of ten dentists recommend,"
279. 10:22and you will be that one dentist who is
280. 10:24against it. So, pick a popular opinion
281. 10:27in your niche and say that you're
282. 10:29against it or that you disagree. And
283. 10:31the next post should also be for a
284. 10:33broad audience so that as many people
285. 10:35as possible respond. It should be some
286. 10:37kind of problem. A problem that
287. 10:38everyone has. Basically, we’ve
288. 10:40sparked a debate, we’ve declared: "
289. 10:42I’m not like the others." And the
290. 10:44next post is about some widespread pain
291. 10:46point. So you become a person who
292. 10:49creates striking content, you become a
293. 10:52person who has their own opinion, you
294. 10:54become a person who can argue and is
295. 10:57interesting to watch. And at the very
296. 11:00beginning, you explained what the
297. 11:01categories would be, why they should
298. 11:03follow you, and what to expect from you
299. 11:04in general. So for the fifth post, make
300. 11:07it something positive, nice, and
301. 11:09non-controversial. Look at a specific
302. 11:12pain point, provide an answer, and give
303. 11:13some advice. And from there, you just
304. 11:15alternate your content. Set yourself a
305. 11:17schedule, for example, two posts a day.
306. 11:19A post in the morning, a clip in the
307. 11:21evening, or a poll in the morning and a
308. 11:23post in the evening. And stick to that
309. 11:25schedule. But every week you must have
310. 11:27a post where you talk about yourself,
311. 11:29with your photo, or about your brand in
312. 11:32a different context. Every week you
313. 11:34should have two or three categories
314. 11:36that come out regularly so that people
315. 11:38form a habit of reading you. And every
316. 11:41week you should have a post designed to
317. 11:43get your audience talking. A question,
318. 11:47a survey, or a vote so that your reach
319. 11:49doesn't drop month after month. Just
320. 11:51keep that in mind. And the next step.
321. 11:53After a month, look at your statistics.
322. 11:56You know, here's a little trick. If you
323. 11:59check every day, watch every day to see
324. 12:01if it’s grown or not, how many
325. 12:03subscribers joined, three people
326. 12:04unsubscribed—help!—you are
327. 12:07constantly in this state of anxiety.
328. 12:10Give yourself a month, don't check,
329. 12:12don't look, don't monitor, just let it
330. 12:14flow freely and then analyze it after a
331. 12:17month. See what didn't land, what
332. 12:20didn't work, and what performed really
333. 12:22well, so you can relieve that anxiety,
334. 12:23because the more tension you have about
335. 12:25this, the worse your content will be.
336. 12:28Look at the stats, draw your
337. 12:30conclusions, and take the best
338. 12:32solutions. And what content is
339. 12:33performing best on VKontakte right now?
340. 12:35Yes, VK always shows some things better
341. 12:38than others. I talked about what
342. 12:40content is performing best in VK right
343. 12:42now and who it gives priority to in
344. 12:44this episode. I advise you to shift
345. 12:45your focus specifically to that content
346. 12:47.