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1 млн. просмотров в REELS [Полная схема вирусных роликов] — Transcript

by ChatPlace · 3,288 words · 511 segments · language en · Watch on YouTube

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0:00Do you know why some bloggers get
0:02millions of views just by telling
0:04simple life stories, while others pour
0:06tons of effort, time, and money into
0:08their blogs, yet remain stagnant, even
0:09when they produce highly useful, expert
0:11, professional content? The thing is,
0:14dry, useful content just doesn't work
0:16anymore. Information has been devalued
0:18because you can get an answer to any
0:19question in just a couple of clicks
0:21using AI. Useful information has become
0:23very cheap, and we’re all tired of
0:24these "10 facts,""three tips,""watch
0:26how I do it," and so on. Nowadays,
0:29it’s honest, emotional stories—even
0:30very simple ones—that build loyalty,
0:32stay in memory, and create a desire to
0:34stick with you. In this video, I’ll
0:36give you a step-by-step guide to
0:38creating storytelling that works for
0:39bloggers or experts in absolutely any
0:41niche, and with specific examples,
0:42I’ll explain story formats, structure
0:44, psychological triggers, and
0:45everything else that will help you
0:46attract thousands of fans to your blog
0:48through engaging Reels storytelling.
0:50I’m Dmitry Torgovets, founder of a
0:51service for promotion on Instagram,
0:53Telegram, and TikTok. Let’s go. So,
0:55what exactly is storytelling and why
0:56does it work? Storytelling is not just
0:58a tale; it’s an emotional connection
0:59with the audience. Imagine two posts
1:01with different commercial offers from a
1:03pastry chef. The first one simply
1:04states a 15%discount on cakes. And the
1:06second one tells a whole story. A year
1:08ago, I baked my first cake for sale.
1:10Back then, I only had a mold and a
1:11mixer that rattled through the whole
1:12apartment. I took out a loan for my
1:14training and was up to my ears in debt.
1:15Now, I have my own students and regular
1:17customers, so I’m offering a discount
1:19to celebrate this milestone. Can you
1:20feel the difference here? In the first
1:22case, we see a plain offer, while in
1:24the second, we have a backstory. We see
1:26the author’s motivation for why she
1:27is offering this discount today. We
1:30experience emotions: sympathy,
1:31inspiration, pride, or a desire to
1:33support the person. This is truly
1:37important in content; when we
1:38understand the author’s motivation,
1:40especially if it’s relatable, we
1:42trust them more and want to support
1:44them with a vote, a purchase, or a
1:46follow. Stories evoke emotions, and
1:48emotions drive engagement. Storytelling
1:50reveals the person behind the brand
1:52because people buy from people, not
1:53from faceless companies, especially
1:55nowadays. That’s why, when you tell a
1:57story about yourself—like how you
1:58rented a room with your best friend to
2:00start a business, living in an
2:01apartment with his mom, and sleeping on
2:03a mattress on the floor with cats—
2:04that’s my backstory. That is how I
2:07got started back in 2017. When people
2:10hear such stories from you, you become
2:11lively, real, and in some way relatable
2:13. That is why you’re no longer just
2:15some useful expert, Dmitry Parilsam,
2:17but, damn, you’re the guy who has a
2:19lot in common with me, so I’m going
2:21to trust you. And later on, I will buy
2:23products specifically from you, because
2:24I have at least something in common
2:26with you. Actually, everything is
2:28useful nowadays, but people still buy
2:30from those with whom they feel they
2:32have common ground and whom they might
2:34want to be friends with, because buying
2:36a product is also a chance to enter the
2:38sphere of a brand, author, expert, or
2:40entrepreneur. And people are willing to
2:43pay for that, especially if you are
2:44high-profile, visible, and create
2:46interesting content. This is important
2:48now, as advertising stops working
2:50because algorithms are becoming so
2:51smart that everyone's feed is maximally
2:53personalized. And telling stories is
2:56the best way to reach a person through
2:58a large number of common touchpoints.
3:01So, here are five effective
3:02storytelling formats. Format one. You
3:04simply show your reality: how you got
3:05up at 5:00 AM to pack an order, how you
3:07doubted before a big decision, or what
3:08you are feeling right now. For example,
3:10a great example is blogger Oksana Denga
3:12, who just speaks to the camera,
3:13sharing her thoughts, and you watch
3:15until the end without even noticing.
3:16The formula is very simple: what I am
3:18feeling, seeing, and experiencing right
3:19now, honestly and without pretension.
3:21The second format is the experiment. It
3:22is very important here to turn your
3:24life into a kind of series with a real
3:25possibility of messing up. That is what
3:27an experiment is, because experiments
3:28don’t always end successfully. In
3:30fact, nine times out of ten,
3:32experiments actually fail. But they are
3:34always interesting to watch. So, don't
3:35be afraid to start something new in
3:37your life and share the process with
3:39your audience. For example, you decide
3:41to give up coffee for a week and share
3:43what you were experiencing, feeling,
3:45what difficulties or symptoms arose,
3:47and how you coped. Or you decided to
3:49spend a month implementing some healthy
3:51habits. Waking up early, reading a book
3:53, jogging, exercising, posting one reel
3:56a day, and so on. I’ve held such
3:58challenges, and those moments always
4:00had very high reach because my blog
4:01immediately became much more
4:02interesting to everyone. For instance,
4:05Diana Listopad went on speed dates
4:06every month, took ice baths, and
4:08traveled on a cruise ship. People
4:09followed it just like a TV series. The
4:11formula is very simple: "What would
4:13happen if" plus a diary. You publicly
4:15share your notes and show the results,
4:17which is engaging because the viewer
4:19experiences your journey as their own.
4:21That is exactly why we watch TV series.
4:22We empathize with every character, even
4:24though we know they are actors. The
4:26next format is expert-led. Value
4:27through personal experience. Here, you
4:29provide advice, not like a teacher in a
4:30classroom, but through your own
4:31experience. How did you arrive at this?
4:33For example, doctors and bloggers like
4:35Maykna share professional stories with
4:37a moral, and it is perceived not as a
4:39lecture, but as friendly advice from a
4:40buddy or a friend. The next format is
4:42humorous. If it’s funny, it means
4:44people are reading you.
4:45Self-deprecation works incredibly well,
4:46because only a strong person is capable
4:48of laughing at themselves. And when
4:50people see that you aren’t afraid to
4:53look funny, awkward, or clumsy, you
4:55instantly win them over, people trust
4:57you more, and they easily engage with
4:59your other pieces of content. I am
5:02especially impressed by bloggers who
5:04have speech impediments or are missing
5:06certain body parts, and instead of
5:08trying to hide it, they turn it into
5:10stories, poke fun at themselves, act
5:12out different situations, and it
5:14actually becomes really interesting to
5:16watch. Show how you failed to handle an
5:19order. You didn’t manage to bake a
5:21great cake. You don’t get discouraged
5:23and show not only the good cases, but
5:24also the unsuccessful ones, because,
5:25well, there is no such thing as a good
5:27entrepreneur, a successful company, or
5:28a strong expert without unsuccessful
5:30cases. Otherwise, it all looks like
5:32some kind of scam. And finally, there
5:34is the mix of formats. This is when you
5:36combine all the listed formats together
5:38. You can start with lifestyle, add an
5:40experiment, inject some expertise, and
5:41finish it all with humor. The main
5:43thing here is to remain yourself and
5:45find your unique voice. I recommend
5:46that you choose two or three formats
5:47that you are comfortable with and
5:49alternate between them. In the process,
5:51you will realize that a certain format
5:52gives you the highest reach, another
5:54provides the best conversion to
5:56subscriptions, and with another, it is
5:57easier to lead people into your funnel
5:59and make sales. Now let's analyze how
6:01to tell strong stories. There are five
6:03key elements. The first, of course, is
6:04the hero. Someone we empathize with. It
6:06could be you, your client, your mom,
6:08your dog, it doesn't matter. The main
6:09thing is to have a living character
6:11with emotions. Add a couple of specific
6:12details. "I'm a massage therapist from
6:14Mytishchi, I've been working for 5
6:15years," or "my client, a mother of
6:16three with not a minute for herself."
6:18This creates a recognition effect, and
6:19the viewer thinks, "Oh, that's just
6:21like me." Second is place and time.
6:22It’s important to immerse the viewer
6:23in the atmosphere here. You don't need
6:25to write November 1st, 2:35 PM, Sokol
6:27station. Even though I’ve seen such
6:28intros in Reels, the delivery also
6:30plays a part. It’s important to
6:31create an image in the viewer’s head,
6:33like when reading a book. It was
6:34morning, I was drinking coffee on the
6:36balcony, watching passersby, snow in
6:37April. This engages the viewer's
6:38imagination, and they are already there
6:40with you. The next element of
6:41storytelling is the precedent.
6:42Something happened, and from that, a
6:44more dynamic development of events
6:45begins—the setup. The moment when a
6:47conflict or confusion arises. I open
6:49the comments, and there are 200
6:50messages saying I plagiarized someone
6:52else's work. Shock. This is exactly
6:53where viewers think: "Hmm, what happens
6:55next?" And they keep watching. Next is
6:57the hero's journey—how you solve the
6:59problem. You try to cope, you try one
7:00thing, it doesn't work, you try another
7:02. At first, I wanted to go to the
7:03police, but I decided to deal with the
7:05phone scammer myself. And here is what
7:06I did. These are emotional swings that
7:08keep attention or suspense—keeping a
7:10person in tension. And the next part is
7:12the resolution and the moral. The
7:13finale with a takeaway. Here you
7:14explain how it all ended, what lesson
7:16you learned, and add a call to action.
7:18I didn't go to the police, but now I
7:19know how to spot people like that. Or I
7:20lost 30,000, but gained a million’s
7:22worth of experience. It’s the same
7:23aftertaste that makes people watch
7:25until the end. For example, in my
7:26videos, such endings trigger people to
7:28comment. But it’s very important to
7:29understand that you don't necessarily
7:31need to include all five elements. But
7:32the more you include, the stronger the
7:33effect will be. And by the way, if you
7:35want to get not just views, but also
7:37followers and clients from such videos,
7:38there is a working method using the
7:40Chatbase service where you ask people
7:42to comment a keyword and give them
7:43something useful in return. An audio
7:45podcast, checklist, guide, instructions
7:47, mini-course, lesson, and so on. You
7:48have surely seen such videos on
7:50Instagram; well, creators build them
7:51using the Chatbase service without any
7:53coding skills. It is done in literally
7:545 minutes. Below the video, I will
7:56leave a link for 2 weeks of free access
7:57to the service and a lesson on how to
7:59set it all up for your project. And be
8:01sure to test our new feature: a smart
8:03AI agent that will answer comments 24/7
8:05in your style, understanding what your
8:07videos are about, replying to DMs from
8:09your followers or potential clients,
8:10learning independently from your
8:12messages, your blog content, and the
8:13knowledge base uploaded to this AI
8:15agent: information about your product,
8:17prices, items, and so on. It will
8:19ingest all of this, so to speak, and
8:21build a Q&A database to rely on later,
8:23understanding who is messaging, what
8:24they do, scanning all correspondence,
8:26and even understanding audio, video,
8:28images, and text. In short, I recommend
8:29testing it out. Also, after registering
8:31via the link, you will get free access
8:32to this feature as well. Now, about the
8:33story structure in Reels. How to hold
8:35attention until the end. We start the
8:36video with a catchy hook. It could be a
8:38strong trigger, an unusual appearance
8:40on camera, or a bright emotion that
8:42causes a dissonance in the viewer while
8:43they are scrolling through other videos
8:45. They need to be provoked by something
8:48very strong to pause their attention
8:50and continue watching. I recorded a
8:52separate video where I analyzed the
8:53topic of hooks in detail. It will
8:55appear here, watch it later too. Also,
8:57by the way, we test different hooks
8:59using the "Test" feature in Instagram,
9:01where you can make, for example, five
9:02different intros for one video, post
9:04them in test mode first, see which
9:06video keeps more viewer attention,
9:08which video people interact with more,
9:09and only then post that video to your
9:11main feed. Many people use the test
9:13mode incorrectly, just by re-uploading
9:15the same video multiple times. But you
9:17should make different intros and see
9:19which video with which intro shows the
9:21best statistics. You then place your
9:23bets, so to speak, on that specific
9:24video. Next, we work on the visuals so
9:26that something is constantly happening
9:28on camera throughout the story. It is
9:30desirable that the image changes every
9:322-3 seconds, corresponding to the
9:33content of your text and your script.
9:35That is, whatever you are talking about
9:36, that is what is happening on screen
9:37right now. This is exactly what allows
9:38me to hold viewers 'attention in my
9:40storytelling. I get about 30 to 40
9:42seconds of retention. And it is
9:44precisely thanks to this that my videos
9:45get millions of views. Be sure to add
9:46emotional swings and keep the rhythm,
9:48because the story shouldn't move in a
9:49straight line, otherwise the viewer
9:50will get bored. This is called the
9:52hero's journey. First, a standstill,
9:53then an epiphany, an attempt, failure,
9:55another attempt, and finally, a happy
9:57ending. Or, by the way, there might not
9:58even be a happy ending. This will shock
10:00the viewer even more. The rhythm is
10:01constantly going up and down. This is
10:03exactly what prevents the viewer from
10:04scrolling past your video. As another
10:05option, you can leave the video
10:07open-ended so that people write their
10:09own versions of what happened next. So,
10:10now let's break down the triggers that
10:12hook at the instinctual level. The
10:13first is, of course, money and failures
10:14. The most powerful triggers. The topic
10:16of money always works. How I lost
10:18500,000 on a launch or why I turned
10:19down a 200,000 salary. Failures are
10:21even more engaging. Because at that
10:22moment, people see themselves in your
10:24mistakes. They replay their own stories
10:25in their heads and think, "So, I’m
10:27not the only one." It releases their
10:29inner tension and builds a connection
10:30with you. Next is conflicts and awkward
10:32situations that trigger emotional
10:33engagement. My client yelled at me in
10:35front of everyone, or I sent a file
10:36with an offensive name to a major
10:38client. Conflict always draws attention
10:40. We just love it; it’s in our nature
10:41. Next, through fears and insights, we
10:43show vulnerability. Vulnerability is
10:45not weakness; it’s your strength. It
10:47is exactly what brings you closer to
10:48your audience. And your uniqueness,
10:50let's say, just makes you stand out
10:52from your competitors. And when you
10:54share your fears or worries with your
10:56audience, people start to see your
10:57strength, honesty, and a desire to
10:59support you, give you props, send you a
11:00like, or write a detailed comment. The
11:03next trigger is before and after,
11:04because transformation is always
11:06attractive. People love change stories,
11:08apply them to themselves and their
11:09situation, and compare how I went from
11:10being an employee to running my own
11:12business in a year or what happened
11:13when I stopped fearing the camera.
11:15Transformation gives hope that the
11:16viewer can succeed too. And lastly,
11:18inner expertise through experience,
11:19because nobody likes being lectured
11:21directly. But when you tell a story
11:23through your own experience, the viewer
11:24always thinks: "Oh, she knows her stuff
11:26." For example, when I started in SMM,
11:28I thought reports and strategies were
11:29unnecessary. But then a client left,
11:31and here is what I realized. This isn't
11:33a lecture; it's experience that people
11:34genuinely want to learn from. It is
11:35important to combine triggers here, but
11:37without focusing only on one. Mix them,
11:39dilute them, and remember that the same
11:41situation can be told in different ways
11:42. The same story about yourself, about
11:44your client, or your project can always
11:46be served with a different sauce, from
11:48a different angle. And I recommend
11:49telling stories about yourself
11:51regularly. Preferably every two weeks,
11:53or even better, once a week in test
11:55mode to see which personal stories get
11:56the most reach, because I’ve noticed
11:58that personal stories have the highest
11:59conversion to subscriptions, as people
12:01always recognize themselves in them.
12:03And this is the easiest way to get
12:05acquainted, bring the audience into the
12:07context, and show where viewers have
12:08landed, what you do, and how you can be
12:10useful in a native format. Next is
12:12storytelling for warm-ups and sales.
12:14Warming up through a personal story.
12:15Tell why you are doing this at all. For
12:17example, before launching a product,
12:18talk about where the idea came from,
12:20where the pain point was, how you
12:21solved it, and what the final result
12:22was. 3 years ago, I spent 200,000
12:24rubles. on training from a guru who
12:26only taught me fancy words. That’s
12:28when I realized I needed a real working
12:29tool. And I started creating it. This
12:31builds trust and shows that you aren't
12:32in your niche by accident. For example,
12:34when I was doing SMM and running a
12:36marketing agency, we used various
12:37services to build chatbots and
12:39automation. To us, they were incredibly
12:40complex, inconvenient, and confusing.
12:42Bugs were constantly popping up, the UX
12:43/UI design was awful, and we wanted to
12:45make our own, something simpler, more
12:47intuitive, and mass-market. That is how
12:49ChatPlace eventually appeared. Show the
12:50path with mistakes. People buy from
12:51those who have gone through the same
12:53things. Mistakes make you more human
12:54and convince viewers that you now have
12:56experience, you’ve learned from the
12:57school of hard knocks, and therefore
12:58won't let your clients make those same
13:00mistakes. That is why it is better to
13:01work not only with someone who has a
13:03flawless reputation and perfectly
13:04polished cases, but also with someone
13:06who has the experience of failure. In
13:07other words, they have learned from
13:08their own trial and error. The next
13:09step is real client cases, because they
13:11serve as the best social proof. Share
13:13mini-stories. Take Nastya, a pastry
13:15chef from Krasnodar. A month ago, she
13:17had 300 followers and zero orders, but
13:18after implementing the funnel, she gets
13:2050 leads a week. Specifics, names, and
13:22real situations work ten times better
13:24than abstract promises. And only after
13:26that comes the offer. The final, most
13:28powerful offer. Because when the
13:29audience is warmed up by stories about
13:31you, your clients, your cases, and your
13:33screw-ups, they are ready to buy. But
13:34don't start with "buy now" or product
13:36details; start with a story instead.
13:38Here is what happened to me, and here
13:39is how I solved it. Here is what others
13:41achieved. Do you want the same? This is
13:43a soft, but actually powerful, way of
13:44selling through storytelling. And if
13:45you want to dive even deeper into
13:47marketing, promotion, and sales,
13:48subscribe to our ChatPlace Telegram
13:50channel. We regularly share updates,
13:51collections of cool ideas, hooks, our
13:53clients' videos, niche-specific
13:55concepts, and we analyze our clients '
13:56cases in detail to show how they
13:58managed to attract more followers and
14:00make more sales using automation and
14:01content. And just a reminder that below
14:03the video is a link for a free 2-week
14:05trial on the unlimited Pro plan for
14:07ChatPlace, where you can test different
14:09automations and get a free mini-course
14:11on funnels and chatbots, including
14:12setting up a smart AI agent for
14:14Instagram, Telegram, and TikTok. Like
14:16this video, leave a comment about how
14:18helpful it was, follow my social media
14:19accounts, and see you in the next
14:21videos. Bye. y

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