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08 20 2024 FF Hot Seats — Transcript

by Ан Maк · 17,733 words · 2,452 segments · language en · Watch on YouTube

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0:00everybody to today's hot seats uh
0:02probably the shortest Hot Seat session
0:03in the world
0:0413 which is good so we'll knock this out
0:07and have a great day um just an update
0:11like the the like click fins colorways
0:13are done uh I can send them to you guys
0:16if you want they're not perfect like uh
0:18we found some things on mobile that
0:20didn't meet my standards such as like uh
0:23The credibility tags like they were like
0:25uh horizontal instead of vertical right
0:28so I had to like get the team to fix
0:29that just a little
0:30things and uh but if you guys wish I can
0:33send them to you and you guys can fix
0:34them yourself or you can wait till today
0:35tomorrow to get them um MB platform
0:39we're making insane progress like I I
0:41uh I had a demo Friday and it's like
0:44[ __ ] incred I'm like so excited by it
0:46it's like Facebook level quality speed
0:48and everything like I mean Alvin saw it
0:50it's it's amazing like yeah the team is
0:53absolutely [ __ ] killing it with that
0:56uh we got our agreements from the lawyer
0:59legal team for the new coaches so we're
1:00going to put that into play as well get
1:02that going for you and uh yeah things
1:05are going to be [ __ ] great um all
1:08right let's answer some questions and
1:09then get to get to work all right Rafael
1:11go
1:12ahead hello so just want to ask a quick
1:15question previously you have one post on
1:17Facebook whereby you talk about upsells
1:21and then it's like yes I don't know how
1:23you do it technically but you're saying
1:25like make the upsell the
1:28conversion and then because that upsell
1:31is the conversion so when you run your
1:33ads again it's going to be like you will
1:35get more conversions on the upsell how
1:38do you do that make the pixel you just
1:40make the pixel fire for they purchase
1:42the upsell so it's basically going to uh
1:45cater more to that type of
1:47person but how do you do that on Tri
1:49card because I'm trying like don't even
1:51know like I I I get the idea but
1:55then like Tech technically like how do
1:58you implement it like I don't it I have
2:01a person on a team that doesn't for me
2:02so you got to go ask
2:04somebody yeah okay can tracking for us
2:07who's the person huh I can't give you a
2:10person on my team I can't give you my
2:11team but you can ask for the person okay
2:14got it okay let me go ask the guys in TR
2:17okay
2:18thanks they can figure out that [ __ ] yes
2:22but the thing is it's like you got to
2:23test that again it's cuz it's like what
2:24happens whenever you move the pixel
2:26Downstream
2:28uh you know you're excluding more people
2:31then when you exclude more people it
2:32costs you more so you got to balance it
2:34um so so you got to see if it pays off
2:36or not balancing because what's
2:37happening now it's like we can't really
2:40afford to exclude customers we got to
2:42take everything we can get you know so
2:43it's going into that direction you know
2:46yeah okay okay thanks but that was a
2:47good idea yes all right Lana go
2:52ahead hello um I have a quick question I
2:55think it was last um Tuesday you were
2:58saying or telling what's his name NE
3:01something about that monster recurring
3:04needs to have like an overall philosophy
3:07or like a theme could you expand on that
3:10what what you mean by that um because I
3:13didn't for recurring yeah for recurring
3:15oh yeah there has to be like a reason
3:18for them to stay right you can't just
3:19like what a lot of people will do uh in
3:22this space like what are occurring they
3:23basically try
3:25to kind of take all their old courses
3:27and everything throw it and throw it
3:28into the members area and they're like
3:30well just pay me recurring it's you know
3:31whatever right it it doesn't recurring
3:34is something that's uh think of
3:36recurring as a recurring event process
3:38that takes every month that leads to a
3:39transformation so much like the gym
3:41right like you go to the gym you lift
3:42weights that's a recurring activity and
3:44if you do the recurring activity enough
3:46your body changes and then you get the
3:47outcome you want right but thematically
3:49there has to be some type of focus as to
3:51like you know reason why they're in this
3:53recurring program right and ultimately
3:55in the recurring program there has to be
3:57like growth and transformation otherwise
3:59they don't stay
4:00so unless it's like the only time they
4:03do spay unless there's massive growth in
4:05transformation is uh if you follow the
4:07rule of 1% of income of Social Security
4:09which is like like so you take the
4:12average income of an American uh the
4:14lowest point on the bell curve and
4:17that's basically Social Security and
4:19college students and so on average
4:21college students makes about 1,500 a
4:23month uh Social Security payments about
4:261,600 months about that and so if you
4:28look at Spotify Netflix
4:30um Amazon Prime uh SL all these
4:34companies like they're basically at one
4:37uh
4:371% of the income so if you're like, 1500
4:41times o one is 15 bucks right and then
4:43they'll stay for a long time and that's
4:44why people don't cancel but you need
4:46massive volume for that so you need like
4:48a massive
4:50uh massive product like massive appeal
4:53right at some point with nhb we're going
4:55to do that because it has Mass Appeal
4:57but not now so you got to you got to do
5:00that but if it's over that
5:021% then they get into the whole
5:04tradeoffs thinking and all these things
5:06and so you got to have focus and a team
5:07to keep them
5:09engaged better okay thanks yeah the
5:12other thing is with recurring if you're
5:14working with a a mechanic type you gota
5:17or a Lord you got to really be careful
5:19because Lord yeah so Lords and mechanics
5:22like Lords main thing is like they'll
5:24build something and their whole thing is
5:25like let me get out of it so they can
5:27get money from it that's why they into
5:29like real estate so with L is like let
5:31me get do this deal uh they're they're
5:33always trying to do deals right let me
5:35do this deal let me set this up whatever
5:36they'll do the work up front but they
5:39they their whole thing is to get out of
5:40doing the work right and so if you're
5:42working with them and their work is to
5:45do this this and this for recurring what
5:47they're going to do is they'll probably
5:48say well let's just hire this person or
5:51do this or do this like they're Master
5:52delegators right and so if you sell
5:55recurring based on the Lord's Guru
5:57personality and them having to bring
5:58stuff to the table able to keep people
6:00engaged and stuff it doesn't mix so it
6:02becomes really difficult to to build a
6:04business around them so uh I have a
6:07friend he does uh he does quite well um
6:10in the finance space he's a Lord and but
6:12somebody else does the content and stuff
6:14like that he doesn't do it so that works
6:15and he how do you work around somebody
6:18who's like that you got to have a
6:20conversation with them like I'm having
6:22with you right now you got to go hey
6:23look understand this is your personality
6:25profile then based on the personality
6:27profile here's probably what's going to
6:29happen happen now what do we do when
6:32that happens because you know if if I'm
6:34sitting here investing this much time
6:35energy into it into getting customers
6:38your responsibility is to keep the
6:39customers but if the activity you do
6:41doesn't keep the customers what do we do
6:42here and Lords are very reasonable and
6:45they're very
6:46self-aware um
6:48so easy conversations to be had um
6:52mechan mechanics same thing like you
6:55know the funny thing is with this whole
6:56school thing it's like Lords mechanics
7:00tend to gravitate towards the model of
7:02recurring but they hate doing the work
7:04to keep the recurring going unless it's
7:06software or something that's why you see
7:07go high level blow up right because
7:10industry is mostly mechanics right
7:12mechanics has to copy and stuff like
7:14that so industry is mostly mechanics and
7:15so go high level 60,000
7:18resellers mostly uh mostly mechanics
7:20because of the automations and stuff
7:22like that that appeals to them yeah and
7:25so yeah that's what you got to got to do
7:27and so if you don't know these things
7:29and you're creative like you are you go
7:31into the deal and then you you get a
7:33surprise later on which sucks so you got
7:35to have the conversation I mean she
7:36she's a lord star in mechanic so so far
7:41she doesn't mind doing what she needs to
7:43be doing but um I gotta look you know in
7:46the future so yeah that helps thank you
7:48I would just have the conversation it's
7:49not GNA like they're they're very
7:50reasonable and just you know yeah what
7:53happens yeah here here here cool thank
7:57you all right Theo go ahead
7:59yo do you think offering a paid webinar
8:02would work as an upsell or like a
8:04finance offer just yeah yes yeah there's
8:06somebody I know um and don't ask me for
8:08a link because I don't know what where
8:09the link is I know you're gonna ask for
8:11it I know you're I know I know I know
8:14because I had people ask me before so
8:15you got to
8:16put basically they have the automatic
8:19clients uh funnel first stop sell is
8:21like a workshop or something like a
8:23high-end Workshop or something like that
8:24and out of that they sell a $20,000
8:26program and 77% of their revenue comes
8:28through that like back end funnel and
8:31yeah so yeah definitely um you just gota
8:35sell the workshop and the upgrade
8:36whatever right um yeah and then about 77
8:40yeah and then it goes into uh book a
8:43call whatever and then like 1020 Grand
8:45great great great model yeah cool yeah
8:48okay cool man and like a $100 right you
8:50would say that like Workshop yep yeah
8:53yeah you can try like 50 or 100 yeah but
8:55as long as basically they become a
8:57double buyer that means they're not
8:59they're not only uh twice as uh invested
9:02emotionally logically but also
9:04financially and they'll curate better
9:06customers for you but also amplify them
9:08as well yeah awesome thank yeah all
9:12right Yana go
9:15ahead hi ellan um I just had a question
9:19about the pendulum swing so I'm going
9:22through the 7-Day fast start and you
9:25mentioned like low ticket there was
9:28probably going to be two or three years
9:30left in that and then it'll change or go
9:34somewhere else so I'm just curious if
9:36you're seeing that in the
9:38like market right now no I'm not not yet
9:42not yet
9:44um no I'm not seeing it yet the main
9:47thing is basically what's keeping it
9:49going is that
9:51uh most people what they want is they
9:53want profit on the front end right so
9:55the next evolution of low ticket is
9:57going to be breaking even the front end
9:58just being okay with it and the one
9:59after is going to be like losing money
10:00in the front end right so like for
10:02example with nhp platform like you know
10:05we're building it to go negative a year
10:06right so not I don't know anybody that
10:10wants other than us that's willing to go
10:12lose money for a year before we make any
10:13money right so it's still not there yet
10:17um but it all works I mean even webinars
10:20work if you're willing to go negative
10:21people just don't want to go negative
10:23right so with low ticket that going to
10:25the negative isn't as steep as say a
10:29webinar um because the webinar cash
10:31conversion cycle if you go negative it's
10:33about month to 45 days before you bring
10:34it back with AC it's with low ticket
10:38you're like you know maybe two three
10:39days a week two weeks Max you know so
10:43it's got a it's still got a good while
10:44to go but also that the thing that
10:46really kills that is uh isn't really the
10:49price point it's hiding the sales
10:50process so with you know with webinars
10:54it was like oh it's a free presentation
10:55people go free [ __ ] yeah and then they
10:57show up and it's like wait this is not
10:58free like I'm getting on a call with you
11:00same thing book a call with me and I'll
11:01help you and it's like I don't want to
11:02talk to you or you know any of these
11:04things it's not free and so people
11:06become they don't want to participate
11:07because they want to know what the price
11:08is ETC so what we do with AC is like we
11:11kind of put the stuff up front and then
11:13it it curates that so it respects the
11:15customers more right so imagine like you
11:16go to the grocery store and there's no
11:19prices on anything and you put
11:20everything in a cart and then you get
11:22surprised the check out register that's
11:24what most you know and so people that's
11:26what kills them because most people get
11:28tired of being tricked and so with uh
11:31cold dming you know cold mailing
11:35webinars book of calls you know organic
11:38who wants this free guy type of [ __ ] you
11:40know it's all like ending because people
11:43are tired of like having this uh these
11:46blind offers right these blind
11:47transactions and people don't really
11:49respond to them anymore so as long as
11:52you can uh avoid that then you have
11:56longevity okay cool thanks uh just just
11:59have a quick second question if that's
12:01okay
12:02sure so right before you were talking to
12:05Lana about the um Lords how they operate
12:10in this and um I'm just curious if
12:13someone were to start over as a lord
12:16given that they're much better at more
12:20so optimizing and getting out of like
12:23the business as you say what would you
12:27yeah like what would your be to
12:30them um well you have to understand what
12:33a lord is um Lord is basically a manager
12:36right ultimately a mechanic is somebody
12:38that creates systems and the systems do
12:40the work a creative is somebody that's
12:42creative they do the work and then a
12:44star is somebody that's out there and
12:46basically they they they feed off of
12:47attention right and they get renewed so
12:49with a mechanic they love to create a
12:52system and then the machine kind of
12:54works and makes the money they're
12:54[ __ ] with the machine right with
12:56created they love to create and with the
12:58Lord they like to manage and so then the
13:00question becomes who do you manage and
13:02what do you manage and stuff like that
13:03so the first thing is to build an offer
13:06that has good
13:07economics um and then use those
13:09economics to put people into place that
13:11you can manage so ultimately it's like
13:13looking at real estate but treating as
13:14digital real estate and so that's that's
13:18basically what it is it's like you're
13:19just managing people now the the
13:21challenge of being a Lord and managing
13:22people is let's say you get somebody
13:25that's a star or uh creative well
13:28specifically star and you make him a
13:31guru really difficult because ultimately
13:34what they'll do is they'll look at you
13:35and go why am I paying her you know half
13:39when I can do this myself because
13:41they're buying because of me and so it
13:43doesn't really work out well for Lords
13:46right so a buddy of mine tried it uh he
13:49does really well in the finance Spas
13:50he's a Lord and he got you know he tried
13:52to publish some people whatever and it's
13:54like never really worked out quite as
13:56well because the person being published
13:58at the star whatever to Al was like well
13:59I'm just go do my own thing and you
14:00can't blame them right so you have to go
14:02into a market where you can kind of run
14:06stuff through pen names
14:09Brands without like a figure head that
14:11that can they can separate and go uh do
14:13its own
14:15thing so that's that's that's really the
14:17key right or um go into markets where
14:21you can work with somebody that's more
14:22of a professional like a doctor or
14:25something that doesn't really it's not
14:27like trying to be a social Media
14:29influencer or whatnot you
14:33know okay cool thank you all right all
14:37right Lana last questions then we got to
14:38get to Hot seats yeah I just want to
14:39pick you back of vaan's question can a
14:41creative be a manager or is it more so
14:44for creatives to surround themselves
14:46with people like Lords and
14:48mechanics to manage things you got I
14:51personally am a creative mechanic and
14:52star and uh for me it's like I
14:55uh you know it's it's it you can it
14:58depends on on your rule set right so
15:00creators have my rules for me your rules
15:02for you and you know that way basically
15:04with with a with a great rule set like
15:06that you let people be and so it's like
15:10if you have the rule set of my rules for
15:11me your rules for
15:13you uh then you by default will have a
15:17difficult time managing people right so
15:20like for me it's like I'll do what I do
15:22and I don't care what you do and I'm
15:24fine with that with Lords well not Lords
15:27with good managers um what you notice in
15:29their languages like there's a rule
15:31language like must should has to this is
15:33the only way da d right so for us in our
15:37team Tommy runs the whole team and he's
15:40very much like
15:43uh you know it has to be like that it
15:45must be like that we have to do this
15:47right so it's all rules like all rule
15:49language and like so if you want to hire
15:52a great manager you just talk about talk
15:53to them and see how they talk about
15:55rules and really management is two
15:57things creating rules and forcing rules
15:59that's it and so if you don't have that
16:01rule language in your lingo that's not
16:03part of your psyche you'll have a real
16:05hard time managing people the only thing
16:06you can do is hire people who are good
16:08at self-managing but then you also
16:10notice there's other qualities they're
16:12procedural and stuff like that if you
16:14have opt somebody optional team uh
16:17they'll do they'll do whatever they want
16:19how they want and so it's rule language
16:21that's it so if you have a rule language
16:23yes if no
16:25no yeah that took a long [ __ ] time to
16:27learn too like the rule language which
16:29now it's so easy to pick him and find
16:30them like so easy you just boom boom
16:32boom and then you have somebody create
16:34the rules and force the rules and that's
16:36it
16:38yeah and uh with the rule thing it's
16:41like they also will enforce consequences
16:42of not following rules like firing
16:44people replacing people whatever and
16:45also they'll have a very short fuse
16:47right so with Tommy it's like if they do
16:50something wrong twice you're on his [ __ ]
16:53list right automatically um for me
16:57somebody can do something wrong like 15
16:58times on the team i' be like ah whatever
17:00[ __ ] it don't matter you know next time
17:02you you'll get better whatever that's
17:03that's my
17:05Approach but with uh with Tommy twice
17:09and it's like you're just [ __ ] like
17:11you know with Tommy you you [ __ ] up
17:13twice you're out like like he's like he
17:15just can't wait to get rid of the person
17:16right because he's like well if they
17:17don't if they can't do it do it you know
17:19if they can't follow the rules twice
17:20what makes you think you're gonna follow
17:21the rule third three time and fourth
17:22time fifth time whatever I'm like yeah
17:23you know he's not wrong but you need
17:26somebody that's that that's willing to
17:28um put their foot down you know and so
17:32that's that all right let's get to Hot
17:33seats I think Theo you're up first uh is
17:36Theo up first no it's Dylan Dylan snuck
17:39in who snuck in no Dylan was first
17:42actually but he had a meeting I guess
17:44his meeting got cancel so he's back up
17:46top man next time don't let him in man
17:48I'm trying to get it ear yeah I
17:50know just kidding all right bling on
17:54Zoom technical
17:57glitches all right all right let's
18:03see okay cool Dylan is this you yep I
18:07wrote that all right outcome and what's
18:11your outcome what's your question yeah
18:13just working on our package that was a
18:15weird way to say that um well gota
18:18recover from that we're talking about
18:19the new kind of funnel
18:22offering um and how to angle that in a
18:24way where it applies to Simplicity and
18:27still works with the whole Essen
18:30um so I kind of wrote out some more
18:31details of the what the product actually
18:35is and like what the outcome is of it uh
18:38to make sure that it could be
18:40marketed in a good way so you got to
18:43look at that that like give you this
18:44feedback in fast feedback but basically
18:46like you got
18:47to how you describe it determines the
18:50value right so a routine is not
18:51expensive that's a cheap thing 10 minut
18:53a routine you know it's like doesn't
18:55carry much value so you got to call it a
18:56protocol right um so 10-minute protocol
19:00based on whatever right that sounds
19:02better right and and the thing is it's
19:05also like it sounds more medical right
19:07in terms of routine routine s something
19:08you do the gym or you know kind of is a
19:10as a habit right so protocol uh so so
19:15basically it's a
19:17protocol and then this protocol includes
19:19you know short you know short sessions
19:23that you do it like you know 10 minute
19:25sessions whatever Etc and then once you
19:27use this protocol and this is the
19:29outcome and that's pretty much it not
19:31that difficult what part is
19:34uh so here in your in the workshop
19:37create your own awesome breeding
19:38protocol how can we how can I make sure
19:41it's not cannibalize the highte or I
19:42create their breeding protocol nutrition
19:43protocol Etc so I would just separate it
19:46this is your breeding protocol and then
19:48the rest is like your complete Health
19:50like a you know overall health protocol
19:52so I would just separate it like that
19:54and then emphasize how like there's
19:56other areas to improve not just breeding
19:57you know is it is it worthwhile to
20:00mention that like because a big part of
20:02what we do with our high ticket clients
20:04is making sure they're progressing and
20:06advancing correctly in that aspect
20:09whereas like kind of
20:11the I don't know like the the first
20:14initial products just like the kind of
20:16like the starting point does that make
20:18sense yeah you can also just uh focus on
20:21having it be like you know the
20:22personalization of protocol or
20:24whatnot that also helps but yeah yeah
20:27but you need something you need
20:28something more on the front end that
20:30that makes it feel and seem like a lot
20:32more uh exotic than it is you know
20:35exotic okay yeah like mysterious you
20:39know like a tiger whatever the [ __ ] yeah
20:41like basically like like this isn't
20:42sound bad but like your product should
20:44basically
20:45be if somebody turned into a conspiracy
20:48theory it should be able to fit a
20:50conspiracy theory right there's a secret
20:52protocol that I want you to know that's
20:54used you know behind the scenes d d da
20:57like that so if you got you guys when I
20:59really get good at marketing like one of
21:01the one what really helped me get really
21:03good at copy is like I was just like
21:05into the whole conspiracy world for so
21:06long like for [ __ ] years and it's
21:09like when you know you start to believe
21:11the the nut jobs you become good at
21:13create you know you look you pick up
21:15patterns and have to make people believe
21:16things you know and so I was really de
21:18deep in like not you know aliens UFOs
21:21all that [ __ ] not not the you know and
21:23up not the new world order any of that
21:24[ __ ] but Illuminati like a little bit of
21:26that but it wasn't it wasn't my cup of
21:28tea but
21:29you basically have to in a sense fit
21:32your thing like can this thing fit into
21:35a conspiracy theory if the answer is yes
21:37then it's there's something there to
21:38work off of right for example let me
21:41give you an example right so it's
21:43like you know the powers to be have a
21:49routine you know you can't turn into a
21:51conspiracy theory you know like the
21:53Illuminati have a routine you know it's
21:55like what the [ __ ] what routine do they
21:56have this doesn't sound good right but
21:58Illuminati breathing protocol that'll
22:01right see what I mean so it sounds it
22:03sounds better right so it's like the
22:04Illuminati heavy breathing protocol you
22:07know so it's like they deploy this thing
22:09get the result so it has to fit the
22:11conspiracy theory if it can it can be
22:12turned to conspiracy theory you have a
22:15you have a good hook good angle that's
22:17really catchy so it's more so the angle
22:20than making the angle exotic rather than
22:22the all alter okay look all like again
22:25going sound bad but true all Alternative
22:27Health [ __ ] to to some degree which
22:29you're in by the way is a conspiracy
22:31theory like a lighter weaker diluted
22:35form of it but it's Alternative Health
22:39alternative right hence conspiracy
22:41theory they're like they're like cousins
22:43so you got to lean into that and then
22:45once you what I would do if I were you I
22:47would
22:48like watch some videos of like you know
22:50what the [ __ ] his name that guy Dr
22:52sabii CB what's his name the guy that
22:53talks sebie sebie yeah I don't I think
22:55he's just [ __ ] absolutely batshit
22:57insane but it's like I've had like five
22:59people I know like here in Charlotte
23:01like try to get me to drink their
23:03Kool-Aid and I was
23:05like okay like this is [ __ ] crazy but
23:08like if this [ __ ] convince five
23:10of you to [ __ ] you know MLM the pitch
23:12to me I got to go with he's I gotta know
23:15what the [ __ ] he's doing you know and so
23:17it's like if if if if you do this right
23:20your audience will MLM the pitch to
23:22other sleep apnea people you see then
23:25it's like then then you got it then you
23:27can start an MLM you know in the back at
23:28least I know why medical medium is any
23:31level of success do you know who that is
23:33no oh come on SO medical medium is a guy
23:37who channels channels all his answers
23:39for health from a higher Spirit exactly
23:42yeah yeah the higher spirit says drink
23:45celery juice right but he doesn't have
23:47like a routine right
23:51no um he's a protocol okay so you got
23:54you got to do some by the way you got to
23:55add something else to it like you can't
23:57just be like breeding you have to be
23:59like you know hold your right hand in
24:00the air so blood flow flows down to the
24:02heart easy or then you do it you know
24:04you got to you got to put a little bit
24:06of Witchcraft and then some instant you
24:07know what I mean you know like hold your
24:08ear like this hold your hand ear then
24:10breathe heavy does something you know
24:11changes the nerves it makes it sound
24:13better you know witchcraft okay yeah
24:16good that's the truth I I mean seriously
24:18like if you look at YouTube and all
24:19these Alternative Health guys there's a
24:20bit of conspiracy theory in all of
24:24them look look at every single Mike here
24:27knows Mike here Mike pish did is it not
24:29true like all the sales letters for bsls
24:32for health they're nothing but
24:34conspiracy theory
24:36documentaries like most yeah yeah yeah
24:39because the Alternative Health the whole
24:41Alternative Health field wants to wants
24:44they buy based on that they buy based on
24:48that the the the traditional medical
24:51establishment sup set up is not set up
24:55for your benefit just set up to sell you
24:57drugs suspicious and paranoia are your
25:00emotions that you want to tap into right
25:03you always suspect that something was
25:05wrong they put you on this machine
25:07whatever the [ __ ] you know
25:09Etc right okay so got it Dazzle Tigers
25:15if I if if I don't you know if you do
25:18this right in like six months we'll see
25:20clips of you on Tik Tok you know quoting
25:21you and [ __ ] hopefully I'm alive in
25:24those clips uh
25:26the uh in semi related to you that is
25:28the
25:29upsell if you scroll up a little bit
25:31that table is that different
25:34Justified all those good things in a way
25:37that would enhance
25:40Ascension I mean this this is what they
25:42get this is not really outcomes and so
25:44it's like this is uh if you look at the
25:45upsell Matrix better than better deal
25:47different than Etc this doesn't really
25:49meet anything it's just basically
25:51enhancing the product like all this
25:52stuff should be in the product so you
25:54got to basically you know 14-day
25:56challenge for what like this this is
25:59what this is what's these are like the
26:00pillars of it but that's not it what's
26:03on top of the pillars you know what I
26:04mean so it's like you got to come up
26:06with another conspiracy theory here you
26:09or
26:10whatever so that's but all jokes aside
26:13like that's really the key to
26:14Alternative Health marketing like
26:17that it's the same [ __ ] same arguments
26:20yeah yeah aliens exactly
26:26yeah you can even do like you know fat
26:28Mexicans that hob to border never have
26:30sleep apnea you know whatever it's true
26:33it's true is
26:34it is it true I'm not saying it's not
26:37true
26:39but it's funny because you can why why
26:42is that yeah so basically they go why is
26:44that I don't you [ __ ] tell me give me
26:45give me $7 we'll talk about that later
26:48yeah okay gotcha all right I will go on
26:52a spirit Journey make some new angles
26:54and get those back to all right well
26:56what I would do if I were you I would
26:57participate in the conspiracy theory
26:59Alternative Health world right because
27:00what this going to do is going allow you
27:01to pick up patterns and their argument
27:03structures and everything and you can
27:05just transplant them over into it you
27:08know gotcha because if you can take if
27:10you can take a rational human being
27:12who's not a conspiracy theorist
27:14and uh get them to believe in the [ __ ]
27:18then those arguments basically become
27:21uh they're good structures real good
27:24structures you
27:25know okay gotta yeah
27:28all right a real good a real good one to
27:31watch is um there's this guy named Billy
27:33Carson on YouTube he's uh not his real
27:36name by the way it's something else and
27:37like like he's he'll just he has a lot
27:40of good stuff not going to take away but
27:41he uses a lot of that stuff and you go
27:43man and then you go [ __ ] I believe in
27:45anunaki and like you watch five of his
27:47videos you're like waiting for a
27:49spaceship to show up you know with like
27:51Mesopotamian like symbols on it or
27:53something like that but yeah yeah so
27:56watch all that stuff it'll make your
27:57Market a lot
27:59better gotcha cool all right thanks all
28:03right good to go man you're welcome that
28:04was a great question Alvin can we catch
28:06that and [ __ ] do a call on that how
28:07to Great conspiracy theory do be real
28:09good uh right uh Theo what's up
28:13dude
28:14yo okay so yeah that's about like a
28:18music B up AC offer uh so basically we
28:20did a mini AC then we got some sales and
28:22then he launched it he got like 39 sales
28:25out of that and now we're just wondering
28:26about yeah yeah that's good yeah it's
28:30good it's good and so now we're thinking
28:32about think is he has no upso uh and I
28:36was thinking about doing something like
28:37ham higher marketing where we're just
28:39selling them like go high level temp
28:40plate and everything but I'm not sure if
28:42they're picky enough to do that right to
28:46well it's it's not go high level it's
28:47it's how you position it right so like
28:49what I would do is I will position it
28:50here and just do a thing where you talk
28:52about it's um you know
28:55uh mu music just copy the rapid launch
28:59pack whatever the [ __ ] you give them the
29:01whole thing like basically it's like now
29:02that you you can do this you can do this
29:04it's time to you know automated build a
29:06real business whatever so you can
29:08actually you
29:09know basically you go here's what
29:11happens it's like you know you do this
29:12the core sells what happens is like you
29:15want to make more money you can sell
29:16back ends you can do emails you can do
29:18this this this so they're buying a
29:19system to basically make the whole thing
29:20faster easier automated scaling it
29:23growing it whatever I don't know why you
29:24promised them how much they can make in
29:26the front end but basically just like
29:27more money you know okay okay okay
29:30that's good man because you also have
29:32this idea of just doing one Google doc
29:34with like a payment Link at the bottom
29:36and just exp the course you don't have
29:37to create a website but that would can
29:39by life job so I
29:41guess uh I'm not sure what you mean but
29:44again like I would just do the go high
29:46level is fine but it I wouldn't sell go
29:48high level you sell you'll sell like a
29:50software solution like a thing you know
29:53that does everything for it and
29:54basically your whole argument be like
29:55see the course you just bought teach
29:57while you sleep well I'm going to give
29:58you the same system that powers this
30:00course and all my other courses and it's
30:02going to allow you to this this this
30:03this this this this because ultimately
30:05they all won't they always want what you
30:06got and so the one of the best ways to
30:08sell go high level is to do that angle
30:10it's like see this system the poers the
30:12course you just bought will'll give you
30:13the same system this is this you can do
30:15a demo and show them and
30:16everything got yeah awesome and the the
30:19price point like would you do like it
30:21like pre trial I guess on the upsell
30:23what you what you want or may pay for
30:27that like one
30:29time I don't know with go high level
30:32like so are you going to give them a go
30:34high level funnel or are you going to
30:35give them the I would do I would do um a
30:37self sword one would be the templates
30:40and the funnel whatever and the other
30:41one would be like actually go high level
30:43itself with the software included and
30:45stuff like
30:46that so okay yeah I would do a self
30:50sort and then I would do like 297 versus
30:5497 and then for 297 I would include it
30:57like it's three months of software
30:59whatever and then in the copy you just
31:01say but you know this is there's this
31:03term that's being used a lot by these
31:05[ __ ] YouTubers and they're they're
31:06clever Bunch U they're using the word
31:08functionally free so when you join the
31:11patreon or whatever it's it's
31:12functionally free and the argument is
31:14like well the amount of money you're
31:15going to save on discounts that we hook
31:18you up with you know pays for the
31:19membership so it's functionally free so
31:21what you want to do is basically have a
31:24thing here that says it's like well this
31:25software is actually functionally free
31:27because if you're going to to sell
31:28courses and stuff like that it'll pay
31:29for itself it's functionally free get
31:32you explain that course that makes sense
31:33you
31:34know okay so I don't know if you saw
31:37that guy in the group this morning he
31:38tagged me he he sold some
31:41client and whatever and uh the whole
31:44thing is he promised the client going to
31:45get him sales and stuff like that and
31:46the client didn't get he didn't get
31:47client sales and the client's not just
31:49want to pay him and I like well client
31:51is going to pay you out of the sales you
31:53promised him so he he tried that
31:55functionally free but that [ __ ] that
31:57up
31:59functionally free doesn't you know
32:00doesn't work on paying getting paid
32:01later you know it works on up front but
32:04yeah that's a language you use so if you
32:06use that it'll be really good it'll
32:07convert well okay and one last thing is
32:10just the payment you think is best to
32:12have like ruring through go high level
32:14like just like making them pay like 97
32:16bucks a month or just like give it them
32:19give it it for free to them and if you
32:21can put them on recording it's always
32:23much
32:23better gotcha yeah so give them
32:26everything the templates and then make
32:27them pay
32:28like 97 bucks I
32:30guess yeah and then upsell two what I
32:33would do is I would basically
32:35be uh I would just basically say
32:47uh and I would use that oh damn
32:52yeah yeah good to go okay you should get
32:56you should get this domain out way music
32:57membership if it's not go ahead somebody
32:59buy it go ahead somebody get it somebody
33:01snatch that [ __ ] before he does always
33:04[ __ ] happens good to go yeah good you
33:06go on thanks all right
33:08Dean Allan how are you good man just uh
33:12enjoying the transition into the fall
33:14part of the
33:16summer all right let's knock this out
33:18how can I help you this um the first
33:21thing is this is a typical Clarity
33:23recording that I get so they're kind of
33:28yeah they just kind of skim and then
33:29they stop and then they skim again and
33:31then kind of tune
33:35out yeah they're not consuming the sales
33:37message process at all so basically my
33:40suspicion is that this is one of the
33:42reasons I told you change the the dark
33:44background the white text generally
33:47speaking it's very hard to read you have
33:48to exert a lot more energy into into
33:51there's no it's inverted contrast right
33:54so you have to exert a lot more energy
33:56to consume it and when you do that then
33:58it's like leads to more skimming you
34:00know yeah so typically like if you have
34:03dark lord hat coming on if you have
34:06certain terms and condition convic
34:08convictions conditions certain terms and
34:10conditions damn it too by the way in
34:13your upsell when you have terms and
34:15conditions and you know it's 97 a month
34:17you put a black background with a white
34:20text okay doesn't get us noticed doesn't
34:23get us noticed doesn't get us noticed no
34:26not small fun you don't don't don't
34:27don't don't be a cheater but like it it
34:30it gets less noticed if you have a dark
34:32background white text yeah it doesn't it
34:35doesn't register as
34:37well so you know anything that you don't
34:40want them to notice like work anything
34:43like that I write that to make a post
34:45out of that [ __ ] but let's write it down
34:48so where the notes oh there we go
34:50anything you don't want them to notice
34:53put it dark BG and white text skims over
34:57right it's it creates a lot more
34:58schimming and you can look at these
34:59recordings so that's why that's one of
35:02the reasons um and it's also just not
35:03clear to them what they get so there's
35:05abstraction so new book reveals have to
35:07create a persuasive portfolio that
35:08generates to committ ambition PLS every
35:10month single
35:11month it's like this doesn't translate
35:14um to them so let's see and have I
35:17changed the color smell after burning uh
35:20I really think it's like the nature of
35:21your Market I think it's the nature of
35:23your Market um but see it's dark again
35:25that's the issue oh that's black
35:28yeah yeah yeah hard to read hard to read
35:30so okay they actually like this is me
35:33recalling right I can't remember what
35:35but they actually tested this on ads
35:37like uh way back when like that like the
35:40like if you look at you know David
35:42ogleby ads um I'll show you hold on one
35:45second
35:48so so if you look at the
35:52historic David ugy ads like they're all
35:54white see that they're all white text
35:57the original
35:58version of this that I when I first
35:59launched it was was white with black
36:02text so it was it was clear but then um
36:05it it wasn't converting so I emailed the
36:07people who H opted in but didn't buy and
36:09one guy came back to me and told me it
36:10looked it looked like it was a scam was
36:13basically what he told me so uh that's
36:15why I changed it you can't listen to one
36:18guy anything especially a non buyer you
36:21can't listen to non- buyers they don't
36:23know why like most people that don't buy
36:25don't don't buy don't buy they don't
36:26know why they don't buy
36:29you know so you got to be really uh
36:31careful about now if you had like a
36:32thousand of them that's different but
36:33one no so hard to read this but again I
36:36think for you like aside from this I
36:38would consider pivoting over into the
36:40other thing because the problem is with
36:41architecture market like we talked about
36:42is if you're an architect uh and
36:47then you know if you're an architect and
36:49you go on your own chances are you
36:52already have clients lined up you don't
36:53have an issue with clients or you stay
36:55in a company kind of they go where
36:56safety is Right m
36:58very few of them uh go where non safety
37:01is you
37:03know yeah I mean when pivoting over I
37:06mean you mentioned in the fast feedb
37:08yesterday so with the with the
37:11testimonials and case studies I have
37:13they're all Architects so if I went to
37:15say kitchen remodelers or or whomever
37:19then I would just focus on what would I
37:21focus on I mean I assume I'd still have
37:24to use the same testimonial but how
37:25would I deploy it for a different Market
37:29that isn't an
37:31architect we'd have to see it um and
37:34then just focus a testimonial and
37:35talking about getting architecture to
37:37getting clients or whatever Etc and it's
37:39basically saying this works for you know
37:41this this this and this so we'd have to
37:42like reframe the testimonial but a lot
37:45of times you don't need testimonials to
37:47make something convert yeah okay and
37:49then the origin story because mine my
37:52background is engineering and
37:54architecture not kitchen remodeling so
37:56how would I
37:58you just rope it in then basically say
37:59every time we do a project whatever Etc
38:01this is how you
38:02know people that we work with also you
38:05know get you know kitchen remodeling
38:07projects Etc so we'd have to work
38:09through that figure out to work through
38:10it you okay yeah um just one last
38:13question then is this layout in general
38:16do you think I should change it alt
38:19together um it's not the layout it's a
38:22language it's not hitting it's not
38:23communicating what's in their minds and
38:25I think there's a flaw assumption um
38:27based on because you can tell by the
38:29schim right here it's like it's not
38:31Landing like it's not Landing in terms
38:33of like what is it they're not reading
38:35at all so if they're not reading at all
38:38they're like looking for something to
38:40read and seeing what it is what's going
38:42on but there's also it doesn't show a
38:45need right so typically when there's a
38:47need they'll read it and when there's a
38:50need there's a lack so there's not a lag
38:51so I'm Su I suspect these people you
38:54know it's not they don't have a client
38:56issue they have another issue
38:59yeah yeah or possibly because they're
39:02they're happy where they are I mean this
39:04this whole thing is based on them
39:05getting better clients because in the
39:07Facebook groups all they do is [ __ ] and
39:09moan about being undervalued and you
39:11know uh being Fe shopped and all that
39:14kind of stuff um so that's what I base
39:16this pitch around well you don't have to
39:17deal with those shitty clients anymore
39:19you get these better ones so yeah it
39:21seems to be a disconnect there all right
39:23how many how big are the
39:25groups about 7 8,000 in them are they
39:28British or American American for the
39:31predom but I think it's just a bit of
39:32everyone in it but predominantly
39:34American yeah I'd have to see it that's
39:36interesting they're
39:39bitching it is odd yeah I'd have to see
39:41it if you can send a group I'll look at
39:42it for you in F feedback yeah okay cool
39:45all right all right good to go nice one
39:48cheers all right Lana you're
39:50up yeah let me just send you the
39:53document it's a very quick one we're
39:55kind of
39:57so I have two questions
39:59there okay s true and um basically what
40:04I am looking for just to make sure that
40:06I'm on the right path we already started
40:08the lounge so um I used your perfect
40:12Lounge sequence formula think I just
40:14wanted to just double check if these
40:17parts are good so like in terms of like
40:20agree to a problem like if this is the
40:23right problem to focus the mechanism
40:25open card stuff um most with the bonus
40:27stuff and then we do we are going to do
40:30the um card three open but we don't have
40:33any bonuses um so I was wondering if
40:36it's okay to not have any bonuses or if
40:38we should like add anything for more
40:41success of the launch okay so
40:45circumstances I I I'll go you gave me
40:48the yeah you gave me the circumstances
40:49and then I just kind of went with the
40:51the rest of this should be good yeah the
40:54only other thing is with circumstances I
40:55would talk about like how like you know
40:56so many people like are on Instagram
40:59they're doing this they're doing this
41:00and like until now yeah this change let
41:01loophole pair with AI okay it's fine so
41:04this loophole which is basically this
41:05loophole has been there for a while you
41:07know the biggest influencers have used
41:08it whatever but now with AI the average
41:10person can use it and this is that's
41:12that creates
41:13opportunity um and then you can also use
41:15that b loophole has been here you can
41:16you can kind of pull in people that have
41:18done this thing and made a bunch of
41:19money with it whatever celebrities
41:21famous people Etc there's a problem
41:23problem even with this Loop still need
41:25to creating etc for
41:27Yeah so basically that leads it right
41:29the loop was there for a while but doing
41:31all this stuff sucks whatever and then
41:35agree to the mechanism open mechanism uh
41:39you need to basically agree to the
41:40solution so it's like I would probably
41:45like
41:46package like what I would do is I would
41:48have like this so I would have
41:50email basically I would you got to have
41:53three
41:55agree so
42:04circumstances and
42:08then right so I would do that the thing
42:10is though like you should have this
42:13typically um in every email but not not
42:17as pronounced right so that like this
42:20way because of this this is what this is
42:21what happens Etc and so you just go you
42:24know yesterday I sent you an email that
42:25talked about this but is the problem
42:27whatever whatever but here what you need
42:29to talk about circumstances uh equals
42:33you know new opportunity right like new
42:37opportunity basically and then basically
42:39new opportunity equals so
42:41circumstances leads to new opportunity
42:44and then new opportunity leads to
42:48uh new outcome and then basically go
42:51outcome is you know 550 to 500 a day
42:55right m all thanks to Boom like that
43:00right and so this circumstances is this
43:04thing creat circumstances always create
43:05new opportunity because emerges out of
43:07the change so something changed in in
43:09Instagram so circumstances is basically
43:12something changed which basically things
43:15changed circumstances here's what
43:17changed new opportunity outcome 500
43:19bucks a day then you go into the but you
43:22know here's why you know only a few
43:24could do it until that yeah so yes
43:26that's fine
43:29uh let's see for we're using that many
43:38we oh yeah that's fine you can do
43:40bonuses later um we're using the idea
43:42that many people wanted to get it but
43:44we're too late so we're opening again at
43:46the higher
43:47price should we add some yeah I would
43:49definitely add
43:51some stuff here uh but then the
43:54justification of like you need a
43:56justification surprising increase and
43:58basically what I would do is I would
43:59here in the open card it's for the
44:04first
44:09X so I would say for every people for
44:16every goes up then basically for they
44:19reopen M the price is still cheap
44:23compared to what it will be at and then
44:27this
44:38why like
44:41that awesome thank you good to
44:44go all right sounds good uh Mike you're
44:48up Hey Helen um I'm gonna send you I'm
44:51going to send you something in the chat
44:52here um I have your I have your question
44:55here is that the same thing yeah
44:56basically do the same thing so you can
44:58just grab it in the chat if you want
45:00okay so I have a guru who will start
45:01giving coaching calls on zoom in a
45:03couple of weeks two calls a week 90
45:04minutes each 12 weeks course L there's
45:06only there's 12 how to videos the niche
45:09is windshield replacement the guy has
45:11owned his business 16 years and very
45:12sucessful to clean Biz up offer I want
45:14to know what he should talk about on
45:15each call how he should talk about it do
45:18Q&A at the end
45:19Etc uh that's a broad question I don't
45:22know what he should talk about because I
45:23don't know what is in the course Etc But
45:25ultimately it's like what's the promise
45:26of the coaching so the best way to do it
45:29would be uh you should segment it like
45:32you know building a business running a
45:34business managing the business scaling
45:36the business whatever right so pick one
45:37of the things you should focus on and uh
45:40somebody asked me a similar thing like
45:41in fast feedback like should that should
45:43the um should a coaching be like how
45:47different is it in the front end and so
45:48it's basically like more of a
45:49personalization thing to amplify the
45:51outcome Etc he should do the same thing
45:53like similar things I do here it's like
45:55some questions in the beginning whatever
45:57teach questions at the end call it a day
45:59that's
46:01it yeah set up and then the to call
46:04should be like one call should be him
46:05teaching another call like doing hot
46:08seats where like he's answering
46:09questions and you know helping people
46:10get unstuck right okay good that's what
46:13I thought yeah yeah it's um yeah it's I
46:16set the front end up as like 12 modules
46:19for the 12
46:20weeks so that should coincide pretty
46:23good um okay yeah I think that's about
46:25it um now as far as
46:29the uh last thing on the list which is a
46:3224 chat with other
46:35students I could build that in somehow
46:37to the go high level the membership area
46:40but I'm thinking like what you have
46:42should I do a public Facebook group to
46:45get more
46:46visibility for the coaching no or for
46:49the customers or what yeah just for the
46:52paid high-end
46:55custom I would put them into slack or
46:58Discord it carries a little more uh
47:00prestige in a Facebook group but it's up
47:03to your guy because it's like some
47:05people like if he's a mechanic or Lord
47:08like putting him into a slack or Discord
47:10will
47:11like it won't work for his personality
47:13so Facebook group will works so just ask
47:15him what he
47:18wants I what's what would be the
47:21difference like Facebook to slack I mean
47:24first
47:25personality when you're on Discord or
47:27slack it's more so realtime chat and so
47:29with Facebook group like for example
47:30like I'll check Facebook group like once
47:32or twice a day answer some questions I'm
47:33out but Discord is a lot more real time
47:36oh I see yeah okay now on schedule huh
47:41should the group be the members only or
47:43should it be a public group should I go
47:45through the hassle of setting up a
47:46private group yeah private group yeah
47:49exactly yeah members only okay and um
47:57okay I think that's about it I just
47:58wanted to throw in that Anette who's in
48:00this uh who's on this call right now she
48:03does a great job with creating
48:04membership site so if anyone's looking
48:06for that uh she does a great
48:09job perfect yeah for sure go hire her
48:12okay thanks good to go you should you
48:14should give her a shout out in the on
48:15the enery job board that'd be great yeah
48:18okay I did on something but maybe I'll
48:19check to see if I didn't do it on that I
48:21will okay thank you all right uh aach
48:24you're up what's up man hey dude all
48:27right let's see need help building out
48:29the offer for mural offer my artist
48:32friend does huge spray paint murals for
48:34the wall of businesses to help them get
48:36personality sour attention and Varity he
48:38charges 5 to 30k depending on the size
48:41we're looking for more of these huge
48:4220,000 20 foot
48:44murals how do we build out this offer
48:47sales call he can close himself he's a
48:49good
48:50closer well this offer is going to be
48:52challenging because the thing is it's
48:53like you know again you're you're
48:55looking at uh
48:59uh a very narrow amount of people who
49:01need it so first off they need a
49:03building that can be sprayed right so
49:05automatically like if you're running at
49:07to say 100,000 people in your city
49:10because obviously he's not going to go
49:11travel to like you know across the
49:12country to do this maybe he will but he
49:14is he's willing travel all right then
49:16you just basically you know you're
49:17running a thing to like say you know
49:19buildings and then people that want to
49:20spray the building and then typically
49:22they have to be more Progressive or
49:25liberal in nature cons conservative type
49:27of business owners don't want to have
49:28you know graffiti in their building so
49:31if it was me I would focus on more like
49:33social media video marketing or
49:36placement like in in magazines and stuff
49:38like that to get awareness and you know
49:40awareness of this you know otherwise you
49:42know you can do it you'll just have to
49:45spend quite a bit of money on leads and
49:47stuff like that to do it okay you mean
49:50you mean like you mean like use that as
49:51a as like a selling point like get
49:54featured in magazines or um is that what
49:57you
49:58mean yeah I mean building a regular
50:00funnel for this is I mean you can do it
50:02but just has to be branded and it will
50:03cost you um you know out of a 5k deal
50:07you might have to spend like 2,000 3,000
50:09to get a customer so okay okay okay yeah
50:14maybe we should focus on something else
50:16then yeah I think I think it'd be a
50:18challenging final just because the
50:20market is so narrow in terms of like
50:21we'll buy this thing you know yeah he's
50:23been getting a lot of like he's been
50:25doing it quite a bit the last few months
50:27but they're all kind of like referral
50:28leads from like other business owners
50:31that he's been doing it with yeah that's
50:33exactly it
50:36yeah we good to go yeah all right
50:39awesome all right Iden you're
50:42up
50:44Hey all right what's up okay question
50:48yeah my outcome is to get clear on the
50:51audience and following our our fast
50:55feedback and the back and forth we
50:59MH um so go ahead yeah so so you said
51:03like you gave me a good idea to attach
51:06NLP to something and every time I think
51:08about it it devalue the NLP I mean I
51:13understand why you why you're saying it
51:15because NLP in itself is not
51:18tangible but it's like if I attach it to
51:21Communications or to managing or career
51:25it's like it's not a communication
51:28course it's an NLP course where they
51:31learn how to create change how to solve
51:34problems how to you know build
51:36confidence and all of these things so
51:39it's
51:40like it loses the point of NLP and
51:43what's behind it and that's why I find
51:48it really hard to attach it to something
51:51well the the thing is though it's like
51:53uh NLP is worthless if somebody doesn't
51:55buy it or see doesn't see value right
51:57and so if it if it wasn't then um you
51:59could sell it right so you have to
52:02attach it to something if you wanted to
52:04sell it like you know Tony Robbins was
52:07the only one out of that whole world to
52:09basically effectively be able to sell it
52:11commercially none of the other ones were
52:12able to Marissa Pier is the only other
52:14one I think and there's like a few
52:15others but not much right and so either
52:18you you basically there's only two
52:20things you can use NLP for either
52:22change or uh personal change or
52:25communication that's it right right and
52:27so you got to focus on one of these
52:28things and so in fast feedback I gave
52:31you to focus on management because
52:33people that people in management need um
52:36communication skills and change and but
52:40here basically are do what you love the
52:41Pathfinder what colors your parachute
52:43Etc these are not management things that
52:45I told you in fast feedback so you went
52:47off course a little
52:48bit yeah okay I see
52:52that yeah I I don't know like like I
52:56really feel it it loses the point by NLP
52:59and I understand what you're saying why
53:01but it's
53:04like if if somebody wanted a managing
53:07course they would have taken it you know
53:09they they wouldn't go and take NLP
53:18course okay I understand where you're
53:21coming from but at the same time it's
53:24like you know you got to attach it to
53:27something because otherwise you're
53:28dealing with
53:32abstraction yeah what we did up to now
53:35so far was um was like giving people the
53:40free lesson of the course and the course
53:43is basically the best in Israel so
53:44people really loved it and and
53:48recommended to each other and that's why
53:52like it worked so well and and he had
53:55that podcast but yeah I'm going of
53:57course so I mean if you want to if you
54:00want to do it you can you can do it the
54:02the biggest thing is like again it's
54:03like if it's paid media they have to
54:06have something they know and are
54:08familiar with and want right if you come
54:10out of nowhere then you have to educate
54:12them on
54:13NLP uh tell them why it's valuable the
54:16whole sales process is like it's you're
54:17not even a sales process you're an
54:18awareness process right so you have to
54:20build a lot of awareness and education
54:21build desire for it then you can go into
54:23the Sal process yes so as a podcast
54:26which is I promoted to be the second
54:29place in Spotify ranking of Israel and
54:32it worked really well it like many
54:35people came because of it and many
54:37people copied that
54:38funnel
54:41and and like it worked really well up to
54:45a certain point where many people copied
54:48it and it stopped
54:52working I don't know maybe it helps to
54:54build some strategy I'm bit of in a loss
54:58here I need to look at the podcast you
55:01did and everything to see what what
55:02worked what they resonated with Etc so
55:05if you can show me that on Fast feedback
55:06I can look at it for you and then uh we
55:09can go from there you know yeah I can
55:12and basically the podcast is really good
55:14the content is innovative and really
55:17really good so that's what worked best
55:20and the marketing of course that brought
55:22the people so do you think it might make
55:26sense
55:27to do like an awareness funnel where I
55:31bring more people to the podcast or to
55:33the free lesson to do like to continue
55:38the free lesson funnel we have or book a
55:42Cod funnel would still make sense here
55:44no you can do a free lesson funnel it
55:46just depends on how much he's making how
55:47much he's willing to pay for it like
55:48with a podcast you didn't have the cost
55:50of ads factored in so it was great you
55:52know what I mean but when you when
55:55you're paying Facebook then
55:57for it for that you paid for yeah yeah
56:00yeah be paid yeah yeah then if it worked
56:02that's fine then we can continue doing
56:03that just make it better just got to
56:04look at what you did
56:06Etc okay
56:09so do you think book a call funnel would
56:12still make sense like I'm not sure what
56:14to do at that
56:16point I'd have to look at it because
56:19like you you you're you know you're
56:21asking me to make sense of abstraction
56:23and it's like I don't I need to see what
56:25it is like how it works you did CU it's
56:27like you know you you you asked me how
56:29would sell NLP I gave you how would sell
56:30NLP then it's like you're changing it to
56:32this to this to podcast to this so I
56:33need to look at it more in detail
56:36right so can it work yes I have to look
56:39at
56:41it all right okay okay yeah so submit it
56:45to me on Fast feedback and just say
56:46here's the podcast here's how we ran it
56:48whatever like how do we revive this if
56:50it worked before if it was through paid
56:52media then we can revive it if it was
56:54just pure podcast on or still working
56:58but it's not yeah it's still working but
57:01it's not as it worked for well that
57:04should be the focus then if it's still
57:05working we can make it work better right
57:08I assumed that it was completely
57:10dead no it it's not it's it's working
57:13well I mean because of the war
57:15everything went down for a little bit
57:18but now things are better all right cool
57:21well let's take a look at
57:23it okay so just sure I'll submit the the
57:27funnels that we already have and from
57:31that point we'll see if a book a call
57:33funnel would make more sense so to keep
57:35it and make it better yeah that works
57:37all right NE you're up anyway you have a
57:39hand you a question comment yeah I was
57:41just going to add um I mean if the thing
57:43was working what you could try doing is
57:45kind of incorporating what Allen
57:47saying where you attach on to different
57:50modalities but you do it with the ads so
57:53the ads Target like here's how to use
57:54NLP to fix manager stuff for like
57:56whatever if you want to be a better
57:57manager flip over an NLP hey we have
58:00this podcast or this free lesson then
58:01you flip them over the lesson and you
58:03can hit all these different pockets of
58:04people without having to make a whole
58:06new page I feel like that' be I don't
58:09know what do you think about that
58:10Alan sorry I was just typing something
58:12said again basically like instead of him
58:15making a whole new page it's like if the
58:17podcast
58:18Works um you know he could use the ads
58:21as a way to latch on to these different
58:23Pockets you were talking about so like
58:24hit managers with the ad so it's like
58:26here's how to become a better manager
58:28and then flip over to the podcast and
58:30then have like the different Pockets
58:31instead of making every page about each
58:35of those subsections that you're talking
58:37about yeah it can work I think I just
58:39got to look at it and see what went
58:41wrong whatever and then we can just
58:43something to answer Daniel yeah um we
58:46did something similar where every
58:48podcast speaks about a different subject
58:51one is for anxiety the other one is for
58:53something else like every episode is
58:56a whole different subject so I started
59:00like like marketing each subject to have
59:05the pocket of people who fit that
59:08subject and it worked but not to the
59:12level I wanted it
59:13to got
59:16you makes sense yeah I mean I'm sure
59:18Alan can help you figure out she just
59:20look at it yeah cool I just want to give
59:22that idea thank you okay let's rocket
59:25the if you're you're up cool um let me
59:29send it in the
59:34chat
59:36so yeah so basically the outcome is like
59:39I'm looking how to explain my mechanism
59:41better in the top two AC sections so to
59:44kind of give you like quick context to
59:47save you time basically we were trying
59:50yesterday in feedback and you made me
59:51realize that like I'm trying to sell
59:53guys way too far ahead like you're
59:55saying like you know 90% of them aren't
59:57even
59:58approaching and you know that makes
1:00:00sense because like how I originally had
1:00:01my first version of my page set up was I
1:00:03was targeting people about like hey
1:00:05here's going to start conversations etc
1:00:07etc but then my Revenue was very up and
1:00:10down I think it's because like on some
1:00:12days my ads were hitting people who
1:00:14don't approach and on other days it's
1:00:16hitting people who do approach and they
1:00:17weren't really convinced so then I
1:00:19switched version two to sell this
1:00:22investment trigger idea which I think
1:00:24now flipped it so now it's now I'm
1:00:26hitting people who approach but not
1:00:27people who don't approach so it's again
1:00:29up and down Revenue so I want to know
1:00:32how I can combine the two of like you
1:00:35know here's how to not only talk to
1:00:37women and star conversations but then
1:00:38also once you're in the conversation
1:00:40here's what to
1:00:42do you know to to uh actually make them
1:00:46you know Chase build attraction Etc hold
1:00:49on a second let me untangle this a lot
1:00:51so okay so basically this one is the
1:00:53this one was what like the one that that
1:00:54was four people who don't approach or
1:00:56approach uh yeah for people who don't
1:00:58approach yeah and then it worked really
1:01:00well I think because this five minute
1:01:01conversation idea I was like we start
1:01:03simple five minute conversations but
1:01:05then again it was up and down and what
1:01:08about this that one was
1:01:11more uh this is my attempt of doing the
1:01:14middle ground
1:01:18one okay so you want to combine both
1:01:20into one yeah I just wasn't sure if this
1:01:23one's good enough or like how I can
1:01:24improve this one
1:01:27so this is like trying to do the middle
1:01:29ground
1:01:31approach okay
1:02:09yeah so I mean you can just keep it and
1:02:10it just some use the what if opening so
1:02:12it's like what if what if you could what
1:02:14if what if next time you find yourself
1:02:15at a coffee shop gym whatever D D you
1:02:18know you see that girl you're attracted
1:02:19to whatever and what if instead of you
1:02:21know thinking about what to say you
1:02:23exactly what to say what if instead of
1:02:25you know having
1:02:26butterflies in your stomach you you
1:02:27could go up and you know whatever you do
1:02:30it with full confidence what if what if
1:02:31what if what if right and so basically
1:02:34it's like it doesn't have to be a what
1:02:36if if you know how and so in the next s
1:02:38five minutes I'm going to show you how
1:02:40you know average guys just like you or
1:02:42me whatever are not doing this this this
1:02:44this we all do it because of this this
1:02:46this it's not because we're rich
1:02:47whatever whatever we're doing it because
1:02:49of this this this that allows us to do
1:02:51this Etc and so that's basically what
1:02:53you're missing that what if and if you
1:02:55put in like three to five those whates
1:02:57that'll give you the copy hinch thing
1:02:58that we talked about and then it'll give
1:03:00you the fusion of
1:03:05both got you so
1:03:08basically yeah so say what if then roll
1:03:11into because I think the problem that
1:03:13I'm having is like I I do that part and
1:03:16that part is good um but then it's not
1:03:19enough to sell the people because they
1:03:22can't Envision how it's going to work so
1:03:24like I I have to find a way to s the
1:03:26problem of like once you're in the
1:03:29conversation here's where most people go
1:03:31wrong so like I try to explain this idea
1:03:33of like you're trying really hard to
1:03:35Chase or impress or whatever when you
1:03:37need to flip the script so I just say
1:03:39that after that stack you just mentioned
1:03:42oh you just basically say and when it
1:03:43comes to any relationship the one the
1:03:45one that has the what was it it's like
1:03:49there's actually like a quote like like
1:03:51you know what they say when it comes to
1:03:52relationships the one who needs the
1:03:53other has the power who who the one who
1:03:55likes that water least needs the has the
1:03:58power in relationships you got to look
1:03:59that up that that quote you know it's
1:04:00actually a quote and basically so I'm
1:04:02going to show you how to have all the
1:04:04power in relationship where you know
1:04:05instead of you liking her she likes you
1:04:06more than you like her she wants you
1:04:08more than you want her Etc when you're
1:04:09able to do this then you go then you go
1:04:11and the way we accomplish this using
1:04:12this stuff right it's a small flip over
1:04:15that works every single
1:04:17time got you so basically do what I've
1:04:20what I've what I've everything said and
1:04:22then flip over into
1:04:25like a small problem or whatever and you
1:04:28can run that in your ads as well it'll
1:04:29be
1:04:31great okay cool yeah I was just trying
1:04:33to find like the middle ground and then
1:04:34for this next section like the
1:04:36shortcut um I still don't fully
1:04:38understand the section of like what
1:04:39you're supposed to be doing here you're
1:04:40supposed to just kind of tell them your
1:04:42Discovery story or so here basically typ
1:04:45you talk about the contrast right so
1:04:47it's like typically you know the way
1:04:50most men meet women is through either
1:04:52luck or Social Circles Etc blah blah
1:04:54blah whatever
1:04:56which takes a long period of time and
1:04:58the way you shortcut the process so you
1:04:59can get any you know women you want
1:05:01whatever whatever is by so you explained
1:05:03the long way and the hard way how most
1:05:05people do it why it's wrong and then the
1:05:06shortcut you know this allows a
1:05:10shortcut okay but I wouldn't really
1:05:11explain it through because I know you
1:05:13say like I you just say I a lot so would
1:05:16I do it to the version of me or just do
1:05:17it like you just said this typ you know
1:05:20typical guys do this typical guy if it's
1:05:23negative you would do a disassociated
1:05:25you don't say you so you basically put
1:05:26on other guys right whatever and then
1:05:28for anything that's positive you you to
1:05:30a youu right um so negative yeah
1:05:34negative association positive
1:05:35association with attachment so you do
1:05:38that um and then you can also talk about
1:05:41like you know uh you know attraction is
1:05:43automatic and instant um but you know
1:05:47it's like it's like once you know how it
1:05:49works which is true and you go into it
1:05:52so do your best on what I told you and
1:05:54then bring in fast feedback I hope hope
1:05:55you clean it up sure okay cool yeah I'll
1:05:58clean it up and then bring it Wednesday
1:06:01you're good to go thanks yep all right
1:06:03Steve train you're
1:06:05up um so we're doing the evaluative uh
1:06:08book of call right so I'm using a
1:06:11script um and so I made some of the
1:06:14changes uh that you
1:06:17suggested um 148 P [ __ ] uh this is uh
1:06:22it's not 148 page script this is I just
1:06:24have one doc for all the feedbacks I
1:06:27know I know all right all right cool
1:06:30yeah we could do this 148 page script
1:06:31that'd be great
1:06:34um uh yeah so just I'm going to be
1:06:37recording this this week so just wanted
1:06:39to you know one more look through before
1:06:41I go and record with the
1:06:44team so is this upsell to where is this
1:06:47going this is I don't have at the moment
1:06:49an upsell so right now it's this is the
1:06:51upsell the o1 is just book a call
1:06:53because I'm trying to get as many people
1:06:55into the
1:06:56calls as possible so we're not doing an
1:06:58upsell which may or may not be the right
1:07:06decision okay so if this is going into
1:07:08upsell one then you're missing the
1:07:10connector from the front end product
1:07:12right so typically this goes like I say
1:07:14the most important for last typically
1:07:15upsell two or three okay so this this
1:07:17basically kind of it's on a tail end so
1:07:19they're forgotten but it's like like
1:07:21they they automatically bought so they
1:07:23bought the front end right and there's
1:07:25this of like well I'm going to do this
1:07:26I'm going to learn this I'm going
1:07:27whatever right and this this kind of
1:07:30violates that thought it creates
1:07:31conflict because it it basically devalue
1:07:33is the front instead of you learning
1:07:35earning now you're so it's like well
1:07:37it's like when you say this right here
1:07:39the the first thought is like well what
1:07:41did I get in the front end you
1:07:43know what did I get on the front end so
1:07:47you know what I mean like it it kind of
1:07:48like yeah houses different so if it's
1:07:51upsell
1:07:52one
1:07:54yeah so
1:07:56you know this basically just needs to
1:07:57open with like hey Steve here and
1:07:59congratulations you just got this this
1:08:00this so basically you need to follow
1:08:02more the uh see if I have it here um if
1:08:06I go here it needs to follow more so
1:08:10this
1:08:10opening
1:08:14uh right like you know Steve Dr here and
1:08:18on B you know I like congratulate you by
1:08:19deciding you got like Etc like like like
1:08:22so you got to build up like kind of uh
1:08:24rebuild a value and reaffirm the
1:08:26decision right so it's your turn to
1:08:28become that's the only thing s says the
1:08:31second most important decision and then
1:08:33basically you should follow this script
1:08:35here right and then from here we can
1:08:39figure out like what to bolt on because
1:08:41I was under impressionist was upsell two
1:08:42or three um and so you see what I mean
1:08:47like story is possible and then I need
1:08:49to figure out like what is it are you
1:08:50offering to book a call or like what are
1:08:52you giving them this call why why should
1:08:53I book The Call with you why should I
1:08:54give you like I know evaluate to
1:08:57evaluate their sales process see how
1:08:59what their sales process looks like
1:09:00today and then from there it's like okay
1:09:03here we can identify here are the areas
1:09:05that you can improve upon and if you
1:09:07want you can join our uh coaching
1:09:09program where we'll help you turn those
1:09:11around faster yeah so all you do is copy
1:09:13it about here because knowing how to
1:09:16sell is only half to pass knowing how to
1:09:18sell correctly is the other half and
1:09:20basically you just focus on this so I
1:09:22would take this script up to this this
1:09:25point right here um change it and then
1:09:29you can bring it to me at fast feedback
1:09:30I can help you kind of like guide you to
1:09:32the rest but Scarlet did the same thing
1:09:35like she she kind of like took this
1:09:36script and
1:09:38um changed it like made it super short
1:09:41near really flow unless she actually
1:09:42used the whole thing and now it's a lot
1:09:44better so I would do the same thing here
1:09:46because this one doesn't this flow
1:09:47doesn't connect to the upsell it's it's
1:09:50too way too disconnected from what they
1:09:52just purchased you
1:09:54know okay so I had an upsell for their
1:09:58bit which was the master class um but I
1:10:00removed it because uh what we saw like a
1:10:0360% checkout like from like if they went
1:10:05from the optin to the checkout like 60%
1:10:08of people just checked out and they just
1:10:09bought it and I heard on one of the
1:10:11calls you were saying that if you have a
1:10:12really high checkout me it's really high
1:10:14intent they like they're they want a
1:10:16solution right now yes right and that's
1:10:19the reason why I I I removed the upsell
1:10:21and just went straight to book a call
1:10:22because I want to get these people on
1:10:23the phone as quickly as possible is that
1:10:24the right mindset yes that is the right
1:10:27mindset yes okay yeah all right but
1:10:31that's basically what you need is you
1:10:32need you need that connect it's
1:10:34disconnecting so do that like uh here
1:10:36I'll give you the script right
1:10:38here just paste it right there and you
1:10:40can work off it just duplicate it and
1:10:41then we can go from there and flow a lot
1:10:43better it'll will take us like maybe two
1:10:46or three fast feedbacks um to get it
1:10:48done but it'll be a lot better okay
1:10:51awesome thank you all right you're
1:10:53welcome all right so Martin
1:10:56hey alen nice to meet you uh first time
1:10:58here in the hot seat so I'm excited I'm
1:11:01excited to have you man how can I help
1:11:03you thank you um you gotta come next
1:11:06week though you're screwed
1:11:08up just
1:11:10kidding you w believe how many people
1:11:12submit fast feedback with this right
1:11:15here right yeah yeah yeah yeah I hope
1:11:17this is the the right one uh do you have
1:11:20access to my dock or should I there is a
1:11:22dock I don't have access to it
1:11:26ah gotcha gotcha I have a
1:11:28backup let me share
1:11:32it sorry about
1:11:42this there we go I shared in the
1:11:48chats all right what's the outcome and
1:11:50what's the question so the question is
1:11:52um this is an upsell page we currently
1:11:54are running has about an 8% uh
1:11:57conversion rate and next week we want to
1:12:00turn this into an offer uh to our email
1:12:03list and the outcome is
1:12:07basically um can you help us make this
1:12:09uh an offer that works well on the on
1:12:13the email list because I think it's
1:12:14quite aggressive so it works well as an
1:12:16upsell but I fear a bit for our email
1:12:19list um that this whole promise is a bit
1:12:22uh bisoy
1:12:26yeah okay let's take a look at it
1:12:34um so we turning this into a sales page
1:12:37for the back end I don't understand if
1:12:39it's on the list how is it a sales page
1:12:40for a backend yeah so currently
1:12:42currently it's just an upsell for uh uh
1:12:45you know for front end for ads and uh
1:12:47we're turning this into a sales page for
1:12:49the email list but this is this is an
1:12:51upsell this is not a front end correct
1:12:54correct so this is already part of the
1:12:56back end yeah yeah in a way yeah yeah
1:12:59yeah I'm mixing backend and email list
1:13:02basically the
1:13:04terminologies
1:13:23okay so who are who are these um who are
1:13:26the who's who's the list tell me more
1:13:28about the list yeah so the list is about
1:13:3050% business owners coaches uh mainly
1:13:33people who are struggling uh to make a
1:13:35good income and then the other 50% are
1:13:38people in 925s who want to start a side
1:13:41hustle sort of business yeah so it's
1:13:44very easy all you do is just change the
1:13:46opening and by the way I wouldn't like I
1:13:48don't like like this part I don't know
1:13:49why people do this lately it's just like
1:13:50Center copy it looks really bad hard to
1:13:53read like it's I don't like everybody's
1:13:54doing it I'm like just look just that's
1:13:57see that's like easy to read yeah you
1:14:00know books don't have like Center only
1:14:02Center for headlines nothing else right
1:14:03it's otherwise it's like difficult
1:14:06really difficult to read and it just
1:14:08[ __ ] people up right so like look how
1:14:10much cleaner so all you got to do is
1:14:12basically just open with
1:14:14like you know dear friend you know every
1:14:16five years an opportunity is created you
1:14:18know that allows people to go from this
1:14:20to this to this to this you know in 2014
1:14:23you know you if you started being a
1:14:24coach you could easily make you know
1:14:26five St in a month doing very little you
1:14:28know then you could be a copywriter then
1:14:30influencer you kind of have the
1:14:31chronology of a timeline right and today
1:14:33I'm going to show you an opportunity
1:14:34that's allowing everyday people without
1:14:35any skills whatever to become to make
1:14:37you know 5 15K a month by becoming a i
1:14:40certifi Consultants why then you explain
1:14:42why the opportunity exists da da da da
1:14:44da and basically like this is the
1:14:46biggest opportunity ever because it's
1:14:47not just coaches who need it like every
1:14:49local businesses need it this needs it
1:14:52this needs it this needs it need so the
1:14:53opportunity is bigger than ever and then
1:14:55you know then you go into it very easy
1:14:58so you just need that transition to
1:14:59soften it you know it'll be great gotcha
1:15:03gotcha
1:15:07yeah and then you go into it and then
1:15:14uh you know the thing is like you know
1:15:16who needs you know who needs Consultants
1:15:19how does it work what do you learn Etc
1:15:21and then like with the certification
1:15:22it'll help you get clients and stuff mhm
1:15:26yeah we do so one of yeah one of the
1:15:29things that we were thinking about was
1:15:30that you know the the promise of
1:15:32becoming an AI consultant in 12 days was
1:15:34too unrealistic so we were playing
1:15:36around with another term like AI coach
1:15:39and then soften the promise instead of
1:15:41like uh get uh 10 to 15K uh clients is
1:15:45like add1 to $200 to your hourly
1:15:49fee uh you know being already a coach
1:15:51with this
1:15:53AI uh skill
1:15:55addition to your role so all you got to
1:15:58do is do this
1:16:11add there you go right that fixes
1:16:16awesome magic good to go good to go
1:16:19thank you and your whole promo on email
1:16:21by the way it's going to be this add
1:16:22this new lucrative skill your skill so
1:16:25this is your whole like email promo
1:16:28right there yeah that's it Whoever has
1:16:31this skill will Mak it because that's
1:16:33what they're paying for you
1:16:35know all right good to go good to go
1:16:37thank you awesome you're welcome all
1:16:39right Eric you're
1:16:41up what's going on hey man how are you
1:16:45doing well so uh for this the outcome is
1:16:49just trying to finish up the long form
1:16:51TSL for AC and so uh the opener is done
1:16:57um and so looking for like the next bit
1:16:58of structure because I know that when I
1:16:59was at your place we talked about the
1:17:01opening structure but then beyond that
1:17:03on Fast feedback yesterday you had said
1:17:06like everything else we like below that
1:17:08wasn't needed because you already like
1:17:10overcame skepticism so I'm I'm curious
1:17:14now um where should we take the
1:17:17remainder of the copy because basically
1:17:18what I was thinking was this was just an
1:17:20intro that was bolted on top of the
1:17:22normal AC long copy but it seems like
1:17:24wanted to do something different here so
1:17:29um we can look at it let's look at it um
1:17:32hold
1:17:33on so okay so here's a third store so
1:17:37basically like we're going here let's
1:17:39see if we can make it Bolton so it's
1:17:40easier
1:17:47right so basically isn't the only one
1:17:51either okay so okay so we have just let
1:17:56me tell me where to go like where is it
1:17:59right there okay okay here's how this
1:18:01works okay so basically we check out the
1:18:02store
1:18:04screenshot okay so we
1:18:08have okay you need some subheads here
1:18:10but okay so so copy hinge yeah that can
1:18:12be broken up mhm
1:18:27okay
1:18:32cool
1:18:34okay so basically all we have to do Eric
1:18:36is just I'll just show you like let's
1:18:38take this thing here right and basically
1:18:41like here we'll just
1:18:51go so clear that so and we are and so
1:18:55basically we're building these highly
1:18:58profitable stores so like you would just
1:19:00go like this right oops [ __ ] we're
1:19:02building these highly profitable stores
1:19:05by using completely new Ecom model we're
1:19:07share on this page right so we go down
1:19:08into that area right there right and so
1:19:11we don't need sell whatever just like
1:19:13who said that right
1:19:15Etc uh and then basically you can put
1:19:17that
1:19:20here okay and so we just go delete that
1:19:24right right you put that there and then
1:19:27you just go down into this slide right
1:19:29here let me actually see something so it
1:19:32would go
1:19:34there right so we go here
1:19:41okay yes
1:19:44so so basically just put those whatever
1:19:47Etc so let's
1:19:50see okay so I'm going to
1:19:53put like that right we're doing it so we
1:19:55just got to figure out this
1:20:01out okay
1:20:03cool
1:20:05okay so let's
1:20:08take this part cut that
1:20:14out soare
1:20:28okay by using complet whatever you got
1:20:30that part right there right so we got
1:20:32that
1:20:47part okay
1:20:49so let's actually cut this up here
1:21:02it'll cut that
1:21:03sucker here
1:21:13here's cool so like if you do this and
1:21:17kind of like bolt a rest down I can help
1:21:19you on Fast feedback or whatever however
1:21:21you want to kind of like clean this up
1:21:23to make it flow right yeah because I
1:21:26mean I've got the old copy from the old
1:21:28Lander with the aware market so I'm just
1:21:29trying to figure out okay should I just
1:21:30take that copy and change the awareness
1:21:33level like broaden the market basically
1:21:35like use less technical jargon that sort
1:21:37of thing or if I should like rebuild it
1:21:39from the ground up um we can do it
1:21:42either way it just depends on like
1:21:43you're more like a mechanic type so I
1:21:45think like might be easier just to do it
1:21:47like this and kind of tweak it rather
1:21:48than building it if you if we can do it
1:21:50we can do it from ground up it'll just
1:21:51take more input from my end it's up to
1:21:54you however you want to do it I got you
1:21:56yeah I'll uh I'll go ahead and knock
1:21:58this out and then from there I'll uh
1:22:01bring section by section on Fast
1:22:02feedback like you were saying before um
1:22:05this this is the master document so I'll
1:22:06say hey this page here's where we left
1:22:08off that kind of thing yeah that works
1:22:11yeah that works yeah it'll be really
1:22:12easy now like doing it like that you see
1:22:15instead um the only thing is like here's
1:22:16how it works and we could do it too um
1:22:19we'll have to like keep this here but
1:22:21also move it up a little bit I think
1:22:23it's a little too let me
1:22:25see
1:22:33working I mean yeah let's keep it we can
1:22:36probably looking at this we can probably
1:22:38collapse this into you see here's how it
1:22:39works we're doing it basically you can
1:22:41go
1:22:43here share and basically like you can go
1:22:45edes so you
1:22:49go right so we can go here and then put
1:22:52that part there as well right so we can
1:22:54we can play with it so it's you know now
1:22:55we have U flexibility with what we're
1:22:57doing sweet all right good to go yep all
1:23:01right sounds good uh let's see who's
1:23:05next um Michael Michael
1:23:13on yeah I just shared the
1:23:17doc all right let's check this
1:23:20out all right what outcome would you
1:23:22like in uh what's the question
1:23:25uh yeah just a review of uh my ot1 01
1:23:29we've been going back and forth on Fast
1:23:30feedback I I made changes and I just
1:23:32would like for you to review you want me
1:23:34to review the whole thing or just
1:23:36changes uh if you can review the whole
1:23:38thing too I've highed the stuff
1:23:40highlighted stuff in blue the ones the
1:23:42ones I specifically made changes that
1:23:44the ones that you told me to make
1:23:45changes so all right yeah
1:23:53thanks
1:24:23e
1:24:53e e
1:25:38good
1:26:00yeah I think it's good um I would put it
1:26:01into a sales page and format it and see
1:26:04how it reads and I'll give it one more
1:26:05skim
1:26:06over
1:26:08uh this part right
1:26:17here here
1:26:38like that
1:27:11so basically like you need
1:27:13to space this out
1:27:16correctly like that these are statements
1:27:19not like
1:27:30is
1:27:39this okay cool yeah so that's just small
1:27:42changes the copy is fine I will put on a
1:27:44page and we take a look at it see how it
1:27:46feels in a on a live page and then make
1:27:48some small adjustments we get to go all
1:27:51right thanks so much you're welcome good
1:27:53job um all all right Ali you on Ali
1:27:57G Alin is Ali G on no no no there he is
1:28:02hey what's up what's going on what's the
1:28:04outcome and what's the
1:28:06question all right so this is follow up
1:28:09on the book of call script um from the
1:28:11fast feedback so when I reviewed uh your
1:28:15feedback you were talking to me about
1:28:16how like I need to get the C for
1:28:18argument a little bit better so I was I
1:28:21was trying to think of how I can really
1:28:23position it because
1:28:25I wanted to get your thoughts on like
1:28:26how to position it because I want to
1:28:28make sure that it ties well into the
1:28:29back end and at the same time I'm not
1:28:32sure if the cause for argument for the
1:28:34Voca call needs to also be aligned with
1:28:37the cause for argument for the front end
1:28:40well what's the first of all what's the
1:28:41front end if that makes sense what is
1:28:43the front end so the front end is the
1:28:47front end is speed I link the page a
1:28:50little bit higher up on that page if you
1:28:52want to take a look
1:28:54oh okay keep going no so just tell me
1:28:58what what does he promise him in the
1:28:59front end it's highlighted for okay okay
1:29:02so essentially it's supposed to be a
1:29:03system for self-employed professionals
1:29:05to be able to stop working in their
1:29:08business and like put systems in place
1:29:10and hire people so they can get more
1:29:11time back and scale that's pretty much
1:29:13it okay and what's the back
1:29:17end yeah so and the back end is um
1:29:22essentially real estate Investing For
1:29:25passive income so you can
1:29:27retire so it's taking the money they're
1:29:29making a business and investing
1:29:32it to get their money working for them
1:29:35the okay and is there upsell or just
1:29:37upsell two or three or one what where
1:29:38does this
1:29:41go yeah so there's one upsell that's for
1:29:44uh something called The Wealthy marketer
1:29:46which is essentially just marketing uh
1:29:48marketing training I can right here
1:29:52right so very very easy right so
1:29:54basically like the the the beginning of
1:29:55your script basically says like hey you
1:29:56know congratulations you you know you
1:29:58got this far but you just didn't get
1:29:59this far this is your whole copy about
1:30:01it you didn't you just didn't get this
1:30:02far you know uh you got you got pretty
1:30:05far in life after all you know you know
1:30:07you on some level you have to be you
1:30:08know obviously you're very intelligent
1:30:10because first of all you invested in
1:30:12your in you're investing in your
1:30:15business and by purchasing the product
1:30:18or whatever you did whatever investing
1:30:19in this you're investing in yourself in
1:30:21your knowledge it tells me you're
1:30:22investing in your future and now what
1:30:24we'd like to do is invest back into you
1:30:26by showing you uh the best path of how
1:30:29you should make the rest of your
1:30:31Investments that count right because
1:30:33what we're going to do is we're going to
1:30:35um show you you know how you know most I
1:30:40was say how most small business owners
1:30:42whatever the fastest fastest P the most
1:30:45small business owners becoming self-made
1:30:48millionaires whatever and retiring early
1:30:50without having to show up in a business
1:30:52run it run it whatever this is Beyond
1:30:54systems this is beyond the business Etc
1:30:56because the real questions is isn't how
1:30:59much isn't how you make the money or how
1:31:00much money you make the real question
1:31:02becomes determines if you become a you
1:31:03know self-made millionaire do whatever
1:31:05it's like what do you do with the money
1:31:06where do you put the money right it's
1:31:07not stocks it's not this it's not this
1:31:09it's not this you know and and then
1:31:12that's what this is about this is about
1:31:13da d d d da we'll give you Etc so you
1:31:15use that and we build upon on that right
1:31:18that's that's what you're missing that
1:31:19connector and now it BEC really easy
1:31:24MH what's your question okay so in that
1:31:26in that respect essentially we're you're
1:31:29saying that we shouldn't structure
1:31:31because currently the call is structured
1:31:32where we're not really selling the the
1:31:34the back end on that call we're selling
1:31:36it more as a quick start call and
1:31:38there's a bonus for a calculator which
1:31:40essentially Maps out their um what
1:31:43they're doing now and how long it's
1:31:45going to take them to re high and then
1:31:47it's going to show them a comparison of
1:31:48oh if you invest in in this way or that
1:31:51way you're going to eventually get to it
1:31:52so it's going to Freight
1:31:56shouldn't do that no no I forgot about
1:31:59that but same thing basically then you
1:32:00just go like you know where you invest
1:32:01how you invest whatever it determines
1:32:02Etc because you know ultimately it's
1:32:05like you know you don't become a
1:32:07self-made millionaire by being a worker
1:32:08you become by investor and it's like
1:32:10what you invest so what we're going to
1:32:11do is we going to get get with you we're
1:32:13going to look at everything you're doing
1:32:14how you're doing your approach how much
1:32:15you work how much you have saved
1:32:17whatever and we're going to plug it into
1:32:20a little simple formula that we have
1:32:21that you know it's been used blah blah
1:32:23blah and this formula is going tell us
1:32:25what you got to do Etc the direction Etc
1:32:27and you just go into it right and then
1:32:28you go this is not for everybody this is
1:32:30only for those who are serious blah blah
1:32:32blah you know Etc
1:32:35yeah good cool cool cool that makes
1:32:38sense okay your whole pitch thanks man
1:32:42all right good easy easy work see how
1:32:43easy is once you get both
1:32:45sides all right Jonathan you're up yeah
1:32:48yeah the C per argument definitely C it
1:32:50up for me yeah there you go makes it
1:32:52real easy all right right bad
1:32:54hey dude how are you good I'm trying to
1:32:56get this thing
1:32:58done all right um so we need a vssl for
1:33:01this right correct I used the the
1:33:0410-minute one kind of like broke it down
1:33:07and tried to low some I don't know if
1:33:09it's going to work but yeah it's it's
1:33:12it's too um it's too broad okay uh too
1:33:15broad okay so new course con approach to
1:33:17create laun course in the next five days
1:33:19make make two to 5,000 a month right
1:33:23yeah
1:33:24um and so tell me more of the product
1:33:27like what do you do what type of course
1:33:28they launch how does it work etc so it
1:33:31doesn't matter whatever passion or
1:33:32expertise they have that will help them
1:33:34create the course using Ai and then just
1:33:37uh help them Market organically through
1:33:40their social media and then have them
1:33:42build a list and everything yeah so
1:33:45basically your whole pitch is this
1:33:46basically like uh right now the only
1:33:48thing standing between you and making
1:33:50making two to 5,000 a month online is
1:33:53somebody having a reason to give you
1:33:56money and that reason is typically that
1:33:58somebody needs to buy something from you
1:33:59when it comes to buying something from
1:34:01you there's many things you can sell you
1:34:03can do Ecom you can do this you can do
1:34:04this you can do this but what
1:34:06everybody's doing these days that's
1:34:07allowing them to do whatever you know
1:34:10generate you know passive you know not
1:34:11like whatever passive income online is
1:34:14they're selling you know knowledge and
1:34:17information Etc and so the number one
1:34:20rule basically a business is like you
1:34:21know is helping other people solve their
1:34:24problems right and that's today you can
1:34:26create a course that solves people all
1:34:27people from all sorts of problems
1:34:29whatever whatever using Ai and just go
1:34:32into that so you need that position and
1:34:33the rest will flow you see how I did
1:34:35that okay so all that all that thing
1:34:39goes into the intro is that the opener
1:34:41is that what you consider an opener or
1:34:44trying to see how I can fit that in into
1:34:46the vssl structure the script that you
1:34:49can't because the issue is that the
1:34:50first script you wrote wasn't like it
1:34:52was all over the place this script right
1:34:54here is basically made for a mass Market
1:34:55offer and it's too generalized right MH
1:34:59and so it's like it doesn't really say
1:35:00anything so if you look at the concept
1:35:02of copy hinge um like Maria used that in
1:35:05ngg plus I don't know if you saw her
1:35:06post but it took her conversion rate
1:35:08from uh 6% to 16% so 450%
1:35:12increase like with that small change
1:35:14your script here doesn't have any of it
1:35:16right it's it doesn't say anything it's
1:35:18too broad it's too blind right so what's
1:35:20happening is that people need more
1:35:22specifics Etc to doing it right so what
1:35:25you got to do is you got to
1:35:27um you know what I would do is I would
1:35:29model
1:35:32uh you know I would model other letters
1:35:35let me see if I can do uh let me see if
1:35:37I can find some old offers that you can
1:35:39model if you look at the swipe file here
1:35:43the the bizop swipe file we have quite a
1:35:47few um but let me see these old
1:35:51offers here
1:36:05let me
1:36:11see
1:36:16okay one second
1:36:19okay yeah so like there's there's like a
1:36:23few ways we can approach this it's like
1:36:24I you know we got to find some swipes or
1:36:27I got to basically um I can't write it
1:36:30for you right that's beyond the scope of
1:36:31like you know then not have to write
1:36:33everybody's copy but I can give you
1:36:34directions you know yeah yeah I'd rather
1:36:36do directions as well so I can
1:36:47learn yeah there's a lot of bizop copy
1:36:50in the swipes like if you look at if you
1:36:52ask Alvin in the DMs like to show you
1:36:54where it is I don't even know where they
1:36:55are but there's a lot of bizop copy and
1:36:56swipes I would look at that bizop copy
1:36:59take this opening I have so what I would
1:37:00do is take the opening I have flush it
1:37:02out and then bring me like find three
1:37:06three offers in that Swip file that you
1:37:07like and say I like these three which
1:37:09one of these would be best for my stuff
1:37:11I'll give it to you and then we got to
1:37:12swipe that because right now where it's
1:37:14going is like there's so much noise in
1:37:16the marketplace and like so many people
1:37:18you know selling courses Etc that it's
1:37:20like they're really not um
1:37:24uh responding to it as well as they used
1:37:26to the alternative you can have is that
1:37:27you can just skip the vssl and do it
1:37:29without a vsl that's an also that might
1:37:31be an easier thing for you and there's a
1:37:33template here that works that's uh
1:37:35that's designed to work without a
1:37:38BSL okay so there might be the vsl was
1:37:42like one important aspect of the AC it
1:37:47write it it is but you can launch it
1:37:49without it it's up to you plenty of
1:37:51people do without it okay so entirely up
1:37:55to you okay so basically action item I
1:37:58mean as a start I can kind of skip the
1:38:00vssl while while we're working on it
1:38:01that way I can launch and kind of like
1:38:03start testing some stuff on here uh and
1:38:06I'll ask Alvin to see if he can give me
1:38:08some swipes on bizop and then I'll come
1:38:10up with three three that I like so we
1:38:13can kind of figure out which one I can
1:38:14use as a swipe and then we'll we'll keep
1:38:17on iterating that part and making a bit
1:38:19better I think that's the best course of
1:38:21action in terms of giving everything
1:38:23limitation circumstances time and stuff
1:38:25yes okay okay and then last thing I may
1:38:27have missed uh the hinge thing is there
1:38:30a call uh on like a h or like it's just
1:38:32a Facebook post I didn't share in
1:38:34Facebook yet um it's Friday call on fast
1:38:37forward or nhb plus call at the end like
1:38:40I think it's two hours and 40 minutes or
1:38:42something like uh at the end like if you
1:38:44go to
1:38:44Maria [ __ ] I can't remember her last
1:38:47name Maria s something um she made a
1:38:50post about it and she exactly tells you
1:38:52where where it's like I think two
1:38:54minutes two hours and 43 minutes at the
1:38:56end okay I'll look for it it looks like
1:38:58Rie saying an HP plus last week's
1:39:00Thursday call cool okay good to go good
1:39:04to go Chief thank you m appreciate you
1:39:06all right that sounds that's everybody
1:39:08Elvin that is all for today awesome all
1:39:11right I'm g go ah hit to gym thank you
1:39:13guys I appreciate you so much I'll be
1:39:14around if you guys need me and uh you
1:39:16guys have an awesome awesome day bye
1:39:18everyone see you

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