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08 13 2024 FF Hot Seats — Transcript

by Ан Maк · 23,500 words · 3,202 segments · language en · Watch on YouTube

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0:00all right guys welcome today's hot seats
0:02we have 18 um let's knock this out let's
0:04make them all great making hot seats
0:07great
0:09again I I did I lied I'm talk about a
0:11trump thing you guys watch a trump thing
0:13with that musk who watched
0:16it I caught like 20 minutes of it it was
0:19interesting it was
0:21interesting I think all Trump are need
0:23to change his strategy to win because uh
0:27what's her name she she has a strong
0:28chance of winning Kamala Kamala what
0:33Camala I think the challenge Trump has
0:36now is like he's he's just complaining
0:37too much and like he can't pick on her
0:39like he could on what's his name Biden
0:42and so he's losing that steam you know
0:45so the message has to
0:47change none of you watched it huh you
0:49should go watch it it's interesting I
0:51watched 20 minutes right before this SK
0:53that's about it what do you think of it
0:56I don't know he feels off yeah right
0:58like he feels off like he doesn't have
1:00Mojo like he used to just like you know
1:01just going in circles and complaining
1:03about
1:04[ __ ] yeah it's like he wants to stay
1:06away from the core material I think I
1:09think what it is that um he has advisers
1:12who who are they're not letting them be
1:14him and I think he's trying to be like
1:16uh non-polarizing this time and I think
1:19that's hurting because I think before he
1:20was polarizing the other issue I think
1:22he has is you have a lot of these like
1:24crazy extremists um attaching to him on
1:27like social media and I think they're
1:30pulling it down because they're uh
1:33they're saying things like as if that's
1:35what's his message is right and then
1:36it's like it's kind of like uh tainting
1:39the whole thing and I don't think he has
1:40control over that so yeah we'll see
1:44we'll see I I didn't think um camela had
1:47a chance of winning but I think now
1:49there's a good chance and uh people are
1:51biding some good money on it so so if
1:54the bding bding guys are going at
1:56it yeah there's a chance all right let
1:59me uh open up a first one all right
2:03Dylan you're up first
2:06man hey hey um so outcome is
2:12to uh make a I guess view what's in the
2:16ad to make that more alignment to
2:18properly frame the page because
2:20the page behavior is really poor
2:24consumption really poor conversion yeah
2:27let's take a look let's take a look at
2:28what your folks are watching reading
2:30well first off do you have the stats on
2:32this video for me like I need to see how
2:34much of the video they watch versus just
2:35click through you should have it in your
2:37uh Facebook account oh how much they
2:39watch of this video okay what's the
2:41average time what's the drop off and all
2:43that whenever you have a video that we
2:44need to see the drop off time or
2:47anything okay let me pull that up real
2:50quick
2:52um while you do that I'm going to watch
2:54your video
2:56okay enjoy wake up refresh every
3:00despite being diagnosed with sleep apnea
3:03the last time I used a CPAP was 12 years
3:05ago and yet now I wake up refresh it's
3:09funny like so you have like an image of
3:11a of
3:14you there's this guy right here doesn't
3:16look like you if you squint a little
3:19[Laughter]
3:21bit yeah some Back to the Future type of
3:23[ __ ] here
3:25huh put Marty McFly in there all right
3:28let's keep going
3:32focus and that's because I beat sleep
3:35aena and broke free from the cpath I
3:38just rest what if you just put it into
3:39your um all of your ads just said vote
3:41for
3:42Trump funny as H well ever since Biden
3:46dropped out um uh let
3:49me don't be like sleepy
3:54Joe yeah that'd be funny as H Biden
3:57Biden had to drop out of the race cuz he
3:59couldn't sleep well trying to sleep
4:02everywhere I'll do it I mean I'm about
4:04to run an ad about like China so might
4:07as well get the account
4:09banned um all right I copy and pasted
4:15the just snoozing as [ __ ] all right let
4:18me watch this [ __ ] come on play I know
4:20this sounds simpler than what your
4:22doctor may have told you but most
4:25doctors are too quick to just put us on
4:27a seat bath or recommend surgery
4:30not me I'm Dr Dylan as a medical doctor
4:34myself medical
4:36marketer that's a new term you should
4:38get that domain medical marketing.com
4:40dude that's your
4:44feure deserve more than just a Band-Aid
4:48solution we got to change this that bud
4:50Lily there's a better way and all you
4:52have to do is your store the natural
4:54breathing pattern you had before sleep
4:56after you started once you do you'll see
5:00how easy it is to wake up refresh and
5:02take on the day again and you can get
5:05back to easy productivity and being
5:07fully present with loved ones and just
5:10like my patients and me you can be free
5:12of the CPAP for good and all that is
5:15possible because small shifts and
5:17breathing lead to Big improvements in
5:19sleep so that's why I wrote a book
5:21called The Sleep avenon solution this is
5:24a stepbystep guide it will break you
5:26free from fatigue and give you back
5:28hours of productivity in San die you
5:30should say I wrote the book my pictures
5:32on it that's how you know I wrote the
5:33book so that would increase conversions
5:36I'm [ __ ] with
5:39you I made this easy to follow even if
5:42you're tired brain fog and tight on time
5:44right now fact you can start applying it
5:47in just a few minutes and even notice
5:49easier sleep as all right did you script
5:51this or did you uh well look at that
5:53drop off yeah got to fix that um so
5:57basically like people are just clicking
5:59through without consuming the sales
6:01thing and the ones that are consuming
6:02it's ineffective so this ad has to be
6:04redone in order to so what's happening
6:06is like they're watching this ad right
6:08and they're coming here and then it's
6:10like they're coming prematurely
6:14uh they're coming prematurely and uh
6:16basically it's uh it's not they're not
6:19buying through the sales process that's
6:21why you have the behavior right so do
6:22you have this um ad as a script or did
6:24you just uh freestyle
6:26this uh I'm not sure if it's good or bad
6:29if you thought freestyle this but no
6:30that's script it no no you your delivery
6:33is great you just have to change it a
6:34copy yeah you have great
6:37delivery
6:39yeah yeah I know I know
6:42Brandon I know what you're thinking wait
6:44what what just happened nothing nothing
6:47nothing those that know no that's it
6:50nobody else can
6:52know um and I put yeah you already saw
6:54the engagement curve there um
6:57yeah all right so we just have to did
6:59the sad man honestly like basically like
7:02uh you
7:04know we need to I need to know more
7:06about sleep apnea and like the CPAP and
7:08journey and who they are and all the
7:10things they have to do in order for me
7:11to write the ad for you so tell me about
7:12that because we'll have to create a few
7:14more ads um I you know I think the S is
7:18like it's
7:19too blind it's like educational blind
7:22it's kind of weird like so it's like a
7:24blind dad doesn't have a process it just
7:26tells them how to get off CPAP or
7:28whatnot um and so it's trying too hard
7:30to convince them but you can't convince
7:32somebody without having a process right
7:35so let's write that down for a bizop
7:38call man I had a huge breakthrough
7:40yesterday with bizop you guys are G to
7:41love it where the [ __ ] is it uh bizop no
7:45it's hold on a second hold on Biz
7:48UPS where's okay here it
7:52not okay what did I say no does anybody
7:54remember I just forgot that just came
7:56out of me and lost it before notes
7:59we we have to catch it in recording
8:01Alvin do you remember you have the you
8:03have the note taker there do did they
8:05catch it all
8:08right something about oh yes thank you
8:12uh they will in order to believe you
8:15order to believe you they have
8:18to uh have something that generates a
8:21belief they have to see a process right
8:25of transformation so it's missing it's
8:28missing that right so this whole ad this
8:31whole ad needs and then like freedom
8:32from sleep apnea here so you need to
8:35have the word why or how somewhere in
8:37the opening right why is indicative of
8:41um like low emotional states like here's
8:44why this happens so it's basically it'll
8:46generate more curiosity then you can
8:47flip into why what how and but if you
8:49have how then it's basically it's like a
8:51process right so basically here's how I
8:53you know I would open the ad like my
8:55name is Dr LM pkas and uh 12 years ago I
8:58got diagnosed with you know sleep apnea
9:01and here's how I you know and they told
9:03me I have to wear this I have to do this
9:04I have to do this I have to do this I
9:06have to do this um and um I CH as a
9:10medical doctor I challenged myself to
9:12find a better way a better alternative
9:15and uh I spent the last you know seven
9:18years whatever researching It Whatever
9:20Etc um and I can tell you like and
9:22here's how I freed myself from sleep
9:24apnea I used to wake up tired now I do
9:27this I used to do this now I do this I
9:28used to I used to now I do this that's
9:30really important that I used to now I do
9:32this now that contrast right okay and
9:34basically it and this works without this
9:36this this this this in fact all you have
9:38to do is this one thing and basically it
9:41all comes down to this one thing and you
9:43explain the breeding process right and
9:45then when I breathing process and that's
9:46it once you know how to how to
9:48uh take take control of your breeding
9:51once again then you basically your
9:53central nervous system comes down and
9:55then you go into it so basically take
9:58what I just said
10:00put it into fast feedback I'll help you
10:02uh clear up the dock and we'll do it so
10:05that's missing it's just it's just the
10:07ad it's
10:09uh it doesn't take them into any
10:11direction right but then at the same
10:13time you can see the drop off and so
10:14it's like they're just they just keep
10:16dropping off and off and of and so less
10:20than I don't even know what the
10:21percentage is here and now we can
10:23actually correlate this too do you have
10:24that click through right the
10:27CTR yeah it's about uh uh 3% for clickr
10:32rate link let me see
10:36here yeah it's about
10:393% yeah that's not good though so like
10:41you have the player rate and you have
10:43all this so yeah it's it's it's quite
10:45low right so we need to basically
10:46restructure the ad rebuild the ad based
10:49on what I just told you it needs to be
10:52more concise
10:54dense and um to the point like I like I
10:57told you yeah and it needs to also
10:59extrap play from this page as well um
11:03but yeah so we need to update the ads
11:05cuz the ads are really just dropping a
11:06ball here
11:08completely wait is a click the rate on
11:10the link of
11:12the ad 3% is not
11:16good no it's fine but the issue the
11:19challenge is that they're not watching a
11:20video they're just clicking through
11:21without watching that's the mismatch you
11:23have you see so like they're just
11:25clicking through like like for example
11:27if you have an average if you lose like
11:28I don't know like 10 seconds in you have
11:3020% of viewers a lot of them are just
11:32coming through to this page without
11:35having seen that video so it's like this
11:37video it's like Beyond 10 seconds where
11:41is it Beyond here right here this video
11:44is relevant you see so it's like you can
11:47cut this video to 10 seconds here and
11:49then the rest of the stuff would make a
11:51difference and so it's the video
11:52consumptions goam had the same
11:55issue gosh so what what would I need the
11:57the curve to look like
12:00video needs to be shorter I would say it
12:02needs to be sub one minute I think we
12:04should do three ads I think we should do
12:06a 15-second ad 30 second ad and a 60c ad
12:10that's what I would do I would and then
12:11we're going to take one thing that I
12:12just gave you and we're going to create
12:14three versions of it there there it's
12:15short short medium long and then test
12:18that movie theaters did this uh test
12:21many many years ago with INF with um
12:24movie trailers and I think it was like
12:26two or three minutes or something like
12:28that it was like there was like a very
12:29specific time for average movie trailer
12:32length and like they all abide by that
12:33they they did a lot of testing and like
12:35attention metrics and everything so um
12:38gam had the same problem he had like a
12:3910-minute had a 10-minute vssl and had
12:42the same curve and like nobody watched
12:43it I was like you're just wasting
12:45bandwidth for Facebook it's like you're
12:46just you know they're just mad at you
12:47for like just charging you for bandd and
12:50uh made it shorter and fixed it made it
12:52work a lot better so that's what we got
12:53to do so the thing I gave you turn that
12:56into um an ad and then we're going to
12:58make one that's 60 seconds 30 seconds
13:00and 15 seconds and test all three and
13:02one of those will perform
13:04better okay
13:07gotcha good to
13:10go I was gonna make a one more question
13:12joke but I'll uh go go ahead go ahead no
13:14no no no like it was honestly just a
13:17just a just a joke but no I'm good I'm
13:19good now now I can't back out but I'm
13:22good we have people in in fast feedback
13:25trying to treat fast feedback at like
13:26hot seats and it's like you know do you
13:28have two more questions and they're like
13:29yeah I want you to look at this and look
13:31at this I'm like that's not a question
13:32that's a request so they're like they're
13:35like kid you ever seen like one of those
13:36like Jeeps with like all sorts of [ __ ]
13:39on them like the tires the the the water
13:41bottles you know the refugees you know
13:43the guns that that's that's what some of
13:45the fast fast looks like and I open it
13:48I'm like oh ho ho no we can't do that
13:50all right Dean you're up he Alan um um
13:56just some feedback on my AC page um I
13:58was
13:59getting quite a lot of SES last week but
14:01it's kind of stopped over the last
14:02couple of days so um any feedback you
14:05can give me be good well the first
14:08feedback I would give you is I would
14:09consider changing the colors like I know
14:11you said that red and yellow are
14:13architectural colors and I get that but
14:16however they are uh historically
14:17speaking kind of difficult well they're
14:21traditionally never used on any type of
14:23print right other than branding where
14:25it's just
14:26um other than branding where it's
14:29uh not much font not much text you know
14:33more visual stuff would you go to the
14:35blue the
14:37um the kind of classic AC blue was it
14:41yeah I would I would either do that or
14:43one or the other what what do you built
14:44this in what is this in
14:45lonor um oxygen oh man he's really
14:50hardcore out there o actually like the
14:52best it's the best builder though yeah
14:55oxygen so oxygen is really good um yeah
14:58I would definitely change the colors
14:59then so since it's an oxygen I would
15:01pick another color that's more
15:03traditional more professional Etc um
15:06yeah I think I think that's definitely
15:08one thing I would do I think it's hard
15:09to read that um let's look at
15:13this what is arting blueprint let's see
15:16what is
15:17it it's a page that gets you to give
15:20them money um where is
15:23that where like right here they they
15:25read to right here then they bail out of
15:27that yeah kind of read that section and
15:30then the B
15:39yeah yeah so like I really gotta so this
15:42Thursday I'm G to do this like bizop
15:44call I think and the copy hinge
15:47but it's like man [ __ ] it I'll just talk
15:51about it now and I'll do a call on it
15:52full on but basically like what copy
15:54hinging is like um so Eric here um he
15:57was in Charlotte yesterday and I he came
15:58by my house and like I was helping up
16:00with some copy and uh he he was working
16:03on his thing and I looked at it I was
16:04like man it's like this thing is just
16:06cuz it's like you know you know like a
16:07hinge in a door right like there's a
16:08hinge right right here right and it's
16:11like if you look at some offers the
16:14hinge is like all the way down here and
16:16then like you got to get to that point
16:17for them to believe you then they're
16:19going to believe you right that they're
16:21going to want to read so the whole copy
16:23hinge relies
16:25on they need
16:27to want to believe you want to read this
16:30stuff then they'll read the stuff you
16:32see until you get to that hinge they
16:34won't want to right and what's happening
16:36is like when the internet wasn't so
16:39crowded that copy hinge could be like
16:41all the way down you know what I mean
16:42like you can go down like my name is and
16:45then it's like I'll believe you right
16:47now that shit's like all the way up top
16:49right so with Eric like his Biz up he
16:51like I pulled up a bunch of old bizop
16:53offers that I know in my memory bank I
16:55pulled up automatic lines and uh I was
16:58like here's some structure right cuz he
16:59wanted to do pure bizop you know and I
17:02was looking at I'm like [ __ ] look at
17:03their copy hinge it's like all the way
17:05up top you know it's all the way up top
17:07right and I'll show you how that looks
17:08like on the call but basically it's
17:11like they got to want to believe you so
17:14they they got to read the rest right and
17:16this stuff is not here right and so it's
17:19it's like I don't get the value I don't
17:20get the benefit I don't know what the
17:22payoff is going to be right away and if
17:24I don't have that I don't have a reason
17:26to continue right so it's like
17:29I don't know if you noticed um write
17:31this down as well
17:34um I don't know if you noticed uh but if
17:36you watch TV shows or movies if the
17:39first 20 minutes sucks you're out I've
17:43lately I've noticed that like I'll turn
17:44on a TV show or a movie and I'll watch
17:46it and like if the 10 first 10 minutes
17:48are just not good I just turn it I just
17:49switch it off I'm like I'm not watching
17:51this [ __ ] you know what I mean yeah yeah
17:53I don't want to wait you know an hour
17:55and a half for it to develop you know
17:57what I mean I want it now
17:59so your offer copy hinges like all the
18:02way down there and they never get to it
18:04and they can't yeah swing them into the
18:05copy right and so basically
18:09uh uh here we need to have that copy
18:12hinge which is like you know and
18:13Thursday I'll do a call on this because
18:14I think this is like next to well I
18:17don't know if it's better but it says
18:18important the shortterm versus long-term
18:19thinking it's really important in terms
18:21of like what gets them into that flow
18:24right so here it's like what is the
18:26architect branding blueprint it's like
18:27most Architects feel legit general
18:29public this is not a copy hinch right so
18:30copy hinch basically needs to be pure
18:32benefit early on right architect AR
18:35branding blueprint is a blueprint
18:37designed for created for Architects by
18:39Architects that allows Architects to
18:42benefit benefit benefit benefit benefit
18:44benefit right so let me show you
18:46something right so there's this offer
18:49there's a few
18:51offers a come on work there you
18:55go so this software called bloging to
18:57the bank
19:00that's great so if you look at this
19:01right for example um millionaire blogger
19:04reveals whatever millionaire blogger
19:07right one little dumb thing yeah one
19:10little dumb automated blog
19:12yeah that's funny but anyway so it's
19:15like read this this discover you see
19:16this copy Hing you see how it
19:17automatically hits you with [ __ ]
19:19proof right and you're like [ __ ] okay
19:21greed glands pumping I want I want now I
19:23want to believe them I want to read it
19:24right M if you go this one too autot
19:27traffic aan said same thing recession
19:29victim stumbles across new software you
19:31know whatever but it's look at this it's
19:32just like [ __ ] I know now it's com
19:34it's it's funny to look at right but
19:37it's like it's there right and it's
19:38funny because I actually did this with
19:39automatic clients as well without like
19:41uh being consciously aware of it as I am
19:43not much aware of consciously till I do
19:45these calls but I'll show you right why
19:47is this big all right hold on a second
19:49let's pull this up right so if you look
19:51at automatic clients like in the main
19:54copy you look uh we can do something you
19:57can't do blah blah blah
19:59automatically you see the roof copy
20:01hinges way up front right yeah yeah so
20:04it's like you got to put this like
20:05desire see how I stacked it like all the
20:08way up front right so it's like once
20:10once they hit that hinge then that
20:13increases the probability of them
20:14assuming the rest of the message quite a
20:15lot and same thing happens for you Dylan
20:18and everybody else here in your offers
20:19and so and you too uh and Daniel if you
20:23don't see this uh if you don't see them
20:25catching your copy hinge is too far out
20:27so you got to hinge it I mean you know
20:28what I Hing like something that that
20:29that swings the rest of the copy you get
20:32it right yeah yeah I just think copy
20:34hinge sounds cool you know so you got to
20:37name everything you know it's like
20:38that's part of being a good marketer
20:41like it's just naming [ __ ] I got to tell
20:42you it's just naming [ __ ] com in with
20:43good I'm really good at names you know
20:45just naming stuff that's the key you
20:46know so that's that's basically what
20:48you're what you're yeah right Dan yeah
20:51so that's what you're missing right so I
20:52would change the color this copy hinge
20:54needs to be and then once you once they
20:55go to this you'll see them open up the
20:58rest of it right yeah okay and so now
21:01you now that I told you that can you see
21:02what I'm talking can you guys see I got
21:04you now yeah yeah yeah very easy to spot
21:07once you see it right I'll change this
21:09and I'll um I'll put it into fast
21:11feedback tomorrow all right sounds good
21:13yeah and Thursday we'll do a full-on
21:15call on on this stuff and or maybe we
21:17can just do Friday not let nhb Plus have
21:19it Let Them Suffer let them let them
21:22suff hey
21:24peasants leading to failure no I'm
21:26kidding
21:29you guys don't know what the good stuff
21:30no I'm kidding we we'll take care of
21:31them all right all right good to go yeah
21:35cool thank you yeah pay attention to
21:37that um and then the other thing you
21:38need to do is uh in your K Market it's
21:40like what is the hinge what what is it
21:42it's like proof evidence everything just
21:44needs to be really packed and once you
21:47have that it opens up the whole offer
21:49okay all right cheers man you're welcome
21:52all right Joey you're
21:54up yeah hello Alan hey man how can I
21:56help you what's the outcome with the
21:57question uh so in a doc um I want your
22:01feedback on uh a sales process that I've
22:03got for high an offer I don't know if
22:05it's the right sales process and if we
22:07should change it um but I've got all the
22:09data there to show you what we've been
22:11do so
22:13far okay so coaching accounting
22:15Financial Services practice owners have
22:17to install a s gets them more leads book
22:26called Sal proc St a 28 person list all
22:29leads no buyers range 5 years old leads
22:31to to a year send emails to drive
22:33replies qualify leads and emails send
22:36Google doc to close uh we sent three
22:39emails 55 responses 10 no responses
22:42biggest
22:44objection
22:50uh so these are not big ego practice
22:53owners they're just busy it's very
22:55different you know there's not much ego
22:57there they're really busy though so
22:59there was a few quite rude guys as well
23:02there yeah yeah big spread between solo
23:06preneur just getting by and the big
23:08practice owners medical F CEO skeptic
23:10and they book
23:15what oh yeah so yes obviously we I'm
23:18quite trying to go back and forth
23:20through emails which is what I normally
23:21do tapping them um I'm having to get
23:23them to reply to emails throughout the
23:25day and I don't feel like that's very
23:28good for these busy guys just be like I
23:30know where you live [ __ ] if you
23:31don't I'm going come to your
23:34house come to your house you gonna reply
23:36one way or another that'll get
23:40you have resources I know where your
23:43kids go to school you better reply dog
23:46[ __ ] like I'm been following you in
23:48your Volvo no I'm kidding um I think the
23:51issue you have is uh you're not you're
23:53you are watch I know what the problem is
24:01you have flaw assumptions in this thing
24:04so for example one thing that's it's
24:06never one thing there's one thing that's
24:07almost all of them that stops them from
24:09getting consistently lead flow with kind
24:10of high value they want the one thing is
24:11eats up all their time energy it's
24:13simple fix it better it's not having a
24:15system for generating leads most folks
24:17are dabbling and everything for link Etc
24:19so you're not speaking their pain points
24:21right for example like if you look at me
24:23writing copy or uh whatever right
24:26content posts and [ __ ] a lot of times
24:29I'll open up with uh you know a
24:31background as to the problem right so if
24:33you look at that dwell time post it was
24:35like yeah we do this we do this this
24:37this you know sometimes the long ad
24:39works this doesn't work you know that
24:40struggle right and people that read that
24:42they're like man that's the [ __ ] I'm
24:43dealing with right and then here's the
24:44solution you run all three right because
24:46of this all time concept right so you're
24:48not really articulating what uh the
24:51problem they have and that's why they're
24:53annoyed right so you need to you need to
24:55really understand them who they are what
24:57the problems are but in essence what it
24:59is it's like every business is a process
25:02right okay every business is a process
25:04and because every business is a process
25:07there's a process within a process
25:08within a process within a process within
25:10a process that works right so the
25:13process you need to look at is what do
25:15their day look like right so they wake
25:18up they go into the office they answer
25:21emails they do this how much what do
25:22they work on Etc you need to know their
25:24day right so Jacob this applies for you
25:27as well it's like any type of B2B you
25:29need to know what their day looks like
25:30right if you know what their day looks
25:32like Daniel this is for you as well with
25:33the copywriters and stuff right with
25:35with you know what their day looks like
25:37and ultimately all
25:39marketing all messaging in B2B whatever
25:43is to make their day easier better right
25:47now if you can articulate that then
25:48they'll they'll know that you understand
25:50them they'll trust you and you're one of
25:51them if you're communicating like you
25:53are right here this is uh sales uh this
25:57is just sales thing it's very generic
26:00and that's why they're not responding
26:02it's like you don't know what my day is
26:04you don't know what I'm doing and you're
26:05just assuming stuff and
26:07subconsciously I don't think it's even
26:09conscious I think subconsciously they
26:10just know this you know and it's just
26:12kind of like it's a automatic no right
26:15and that's that's the issue you have
26:16that's that makes sense that's why
26:18you're not getting the response the
26:20majority of the responses actually were
26:22like can we set up a sales call or can
26:24we just have a call um and so they're
26:27pushing for um that a lot I say I don't
26:29want to have phone calls because that's
26:30not my process um so I feel bad having
26:34to reject them and say hey actually I
26:36just want to ask you questions and then
26:37I'll send you a doc no no no no so so so
26:40you have to respect their buying process
26:42sales process yeah yeah this whole
26:45tapping thing is like I don't know man
26:48like I said I think it only works like
26:49if you have a deep relationship with
26:50people I think like I haven't like
26:54personally I haven't seen a work without
26:55a deep Rel that's built up over time
26:57it's like we don't need to talk we can
26:58just do it but it's like still that
27:01think humans build trust from each other
27:04by exchange of communication right which
27:07is like Words um tonality all sorts of
27:09things you know so you're missing a lot
27:12of that and basically it's just a high
27:14level of distrust how much is the price
27:16point of this uh about
27:194.4k yeah you're not going to sell it on
27:21a Google doc you got to get you got to
27:23get to you got to do a traditional model
27:25they got yeah the guy the guy does he
27:26emails like two times month he there's
27:29no other ways to build the audience and
27:31relationship um so I've sent three
27:34emails I kind of like don't want to so
27:37the question was like should I change it
27:38to like he has a sales team um so I'm
27:40wondering if you should change it to a
27:42normal book of call
27:44yes yeah absolutely yeah yeah okay yeah
27:48you need to figure out what their day is
27:49Elvin can we catch that please need that
27:51for a for a b up call but yeah you need
27:54that you need that you need know what
27:55their day is by this doesn't apply for
27:57this offer your clients if you know what
27:59the day is it become super easy to uh uh
28:03sell
28:05them good to go yeah good to go thanks
28:09all right man all right Sala you're
28:15up hey there can you hear me oh yes hey
28:18how are you good how are you good good
28:22okay what outome would you like and
28:24what's the question so my outcome is to
28:28get um more clarity more Direction
28:32in I guess all of my offers um and which
28:37direction to go into I I read that you
28:39were going to drop some amazing
28:41information about Biz off I work with
28:44interior designers yes and um have been
28:49running a high ticket coaching program
28:51for a while I also have like a bunch
28:56of um self
28:58well I have a self-study program and a
29:00bunch of digital programs as well so I
29:04was C I was reading up or listening to
29:06the catalog
29:09model um and wanted to see if I can move
29:14in that direction or how can I move in
29:16that direction don't want to go into too
29:18much detail but I'm also experiencing a
29:20lot of Life events lately
29:23uh which
29:25requires more time from me and
29:29coaching um and committing to a 12
29:33month program with people is becoming
29:37more like a burden now yeah okay let me
29:40read this so I need to help reorganize
29:41my offer finnal 12mon program at 2K a
29:43month or 20K a year five day from Five
29:46Day Live Events uh self study course
29:48th000 bucks a month offered my mail this
29:50mini course I would like to monthly
29:52subscriptions content H 4 97 then for
29:55you Marketing sales fun all the s
29:58furniture and accessories for designers
30:00okay what question should I be asking
30:04yeah um sorry so what I was actually
30:07thinking was um after watching the the
30:12catalog model training you were talking
30:14about you know having different type of
30:15makeup ideas
30:17for um for some makeup artists you were
30:20talking about and um I I could create
30:22sales
30:23funnels for designers to to Market and
30:28sell yeah so the big thing here is this
30:32like content Club at 97 uh yeah so do
30:37you want to have the higher levels on in
30:40there or just that's the flat thing you
30:42want to do sorry I didn't hear you do
30:45you want to have like the 20K 2K a month
30:4820K a year th000 bucks a month all that
30:49stuff in the content Club as part of it
30:51or is that like an additional to the
30:53content
30:54club uh no the content Club is you know
31:01a monthly e newsletter social media
31:04content Etc whereas the the high-end
31:08coaching involves like pricing and how
31:12to sell and um others other ways of lead
31:18gen and other ways of marketing as well
31:21right so I'm content club would be
31:22strictly content Club so I'm not really
31:25clear on what the problem is like what
31:28is the question so it's like do you want
31:29to like uh because it says like
31:32what so I guess the question if if I
31:34wanted to move away from coaching yeah
31:37how would you structure so you're not so
31:40the thing right so it's like you're not
31:42moving away from coaching what you're
31:44moving away from is like your time being
31:45used in coaching right coaching is not
31:48coaching is not the problem it's the
31:49time used in coaching so when we look at
31:52the perspective of it's not coaching
31:54that's the problem it's the time and the
31:55coaching the problem this gives us a lot
31:57more uh
31:58a lot wider lens to look look through
32:00and see what's possible right so in that
32:03sense then it's like who else can do the
32:04coaching right can be one thing who else
32:07can do the coaching can you do that can
32:09you make it so that like you do the you
32:10do a call once a month and somebody else
32:12does the coaching so you look at it from
32:14that lens right um because if the model
32:17works you shouldn't like one thing I
32:19have a lot of people is coming to me
32:20they want to abandon their models that
32:22work for something else because
32:24everybody else is doing it right and I
32:26don't think that's a smart move because
32:27it's
32:28like why abandon it when you can change
32:31it you got to ask yourself why do people
32:34buy right and so it's like in that sense
32:38it's like do they buy for you or do they
32:40buy for an outcome right they always buy
32:42for an outcome and then secondary you
32:45right so if they can buy if they still
32:47buy for the outcome while you are
32:49present however somebody else helps
32:52facilitate that outcome then you will
32:54not uh see a decrease in business
32:57there's this uh
32:58fear that most coaches have it's like if
33:00I don't do the coaching then it's like
33:01well it's not going to work anymore
33:02right they're not going to buy but they
33:03don't buy for you they buy for the
33:05outcome and so that thinking um you know
33:08that's a thinking to take and that's the
33:10thinking I use here as well with uh
33:12fastb HB plus that's why we're bringing
33:13other coaches in as well right so you
33:15should take the same thinking and
33:18then that's the change I would make
33:20that'd be the best change and that way
33:22you'll get your you'll move away from
33:23your time keep everything um and then
33:27the next step would be how can you
33:28create more things that don't require
33:30your time um so catalog model low ticket
33:33offers in the front and to have the full
33:34spectrum so that's that's what that's
33:36what I would look at and that's what
33:37that's the direction I would go into
33:41okay yeah it's not the coaching that's
33:43the problem it's the
33:47time so then start with fixing the the
33:53coaching program well is the coaching
33:56program selling well
33:58well I have I have paused everything
34:00because of some family lately so I
34:04haven't sold anything but I have been
34:06able to I mean we've had a lot of people
34:09paying in full which I was quite shocked
34:11by yes um so it is working yes so your
34:16best bet would be to find one of your
34:18star students and then bring them as a
34:21coach um and then have a coaching legal
34:24agreement that has a bunch of Provisions
34:25in there so that way the student can't
34:28just take all your clients and all that
34:29stuff you'll compete you know what all
34:31that stuff right so you need that
34:33agreement um and then basically based on
34:35that agreement then it's like you you
34:37should probably have some type of
34:39a flat fee plus Revenue sharing
34:42incentive so that way they're
34:43incentivized to show up and perform and
34:44do all sorts of stuff right and if you
34:47get like two of them then you can
34:48continue doing this without your time
34:50and then as long as you're the bigger
34:52head on the front end to uh bring people
34:55in then it's fine then you can move over
34:56to low ticket to feed this thing cuz I
34:59wouldn't abandon if it's working
35:00especially if people are paying it
35:02full okay you
35:04know I think that the only thing we need
35:06to focus on is the time element and I
35:08think that's going to give you exactly
35:09what you need and want it'll be very uh
35:13free all right is that what you're
35:16looking
35:17for um I was in back of my mind that
35:21that was something that I was
35:24considering as well
35:25so um
35:28I'll just uh outline the next steps and
35:31then I'll come back all right sounds
35:33good all right Daniel you're up you're
35:37welcome yo what's up what's up man so um
35:42we were talking last week about having
35:45recurring and you were saying like I
35:47need to have like a theme around it and
35:48then you told me to
35:50ask um the question of like why do they
35:53need me to help you kind of create the
35:55theme and basically what I came up with
35:57is
35:58just um as they start using the course
36:00on the front end they start using you
36:03know the investment trigger thing or
36:04whatever it's like they're going to
36:06start talking to girls and doing things
36:08and then certain situations are going to
36:10come up they're not really going to know
36:12how to handle or like certain things are
36:13going to happen and so like if they can
36:15come back and get feedback on that so
36:16that they can move forward yeah I got
36:18you already that would be like the main
36:20say say l Chief I got you I already
36:21figure it out for you I'm a psychic man
36:23I can I read your mind as I'm talking to
36:24other people and like I already got the
36:27thing before you said I just looked at
36:28your things done so what you need is you
36:30need that thing called coaching on
36:31demand basically called a wingman
36:33program on be your wingman right like
36:35the coaching and the man the wingman
36:37program and it's basically like you know
36:39be your wingman it's like if you you
36:40know if you get if you don't know what
36:41to say just you know holler at the
36:43community or like you basically you know
36:45like you know what I mean like that so
36:47it's like they basically you become a
36:48resource to help them navigate stuff
36:50like what do I say what do I do where do
36:51I go all that stuff right you can host
36:53it in school or whatever but like I like
36:55the idea of coaching man coaching on the
36:57and you know I'll be your personal
36:59wingman you know and I'll be you know
37:01you can go on your phone you know before
37:03the date post and you give different
37:04scenarios right and then basically
37:07that's that's really strong and I think
37:09people would pay 100 bucks a month for
37:10that and retention would be very high
37:13yeah um the only thing I'm wondering is
37:15like how do I position that if you
37:20know because it's not going to be
37:22something they can just like message me
37:24tag me and then like within like 30
37:25minutes I'm going to answer them so it's
37:27like how do you kind
37:29of handle that because if you say like
37:31oh well I'll be your wingman and
37:32something happens it's like well it
37:33might take you
37:36know a while to get an answer like it's
37:38not gonna be like instantaneously what a
37:40while a week no like within like a few
37:44hours maybe or yeah depends on the time
37:46like if it's like night it might be the
37:48next day but yeah you just don't it's
37:50not gonna be like you're out and about
37:51talking to someone and it's like oh
37:52here's what you know message me well
37:55they just get a they just get a they
37:56just get a payment for an upgraded
38:00service if you want if you want faster
38:03replies it's another $100 a month yeah
38:08exped Wing send over 100 or you Ain
38:10getting late tonight bud yeah you get
38:12delayed wingman is $100 a month
38:14expediated wigman is 300 a month delayed
38:17no
38:20laid but I like that so whatever I don't
38:22think you need to say that it's fine you
38:24just need to say it like coaching on
38:25demand you know wingman program I love
38:27that stuff I think it's [ __ ] great
38:28100 bucks you know just ask me ask me
38:30[ __ ] when you need it you know whatever
38:32it's good and that way what ends up
38:34happening is like you can you can make
38:35the program very personalized but very
38:37affordable and accessible right
38:39otherwise like the issue most recurring
38:41programs have is they're
38:42non-personalized right the're
38:43non-personalized non non non-personal
38:45personalization approach of a coaching
38:47program right so if you have a nonp
38:48personalization of a coaching program
38:49then what ends up happening it's like it
38:52becomes this box that the person has to
38:53come into where the Box informs to the
38:55person of their situation so it makes a
38:56lot more appeal right and so yeah and uh
39:01yeah writing just copy is going to
39:03[ __ ] Crush I can help you with that
39:04it'll be good yeah and in terms of like
39:07deliverables I mean I was thinking just
39:09you know doing a call like once a month
39:11as well just kind of like recap or just
39:13like talking about topic plus
39:15taking questions or whatever or maybe
39:18every two weeks and then and then
39:19basically also like you said like
39:21messaging in the platform or whatever
39:23platform you use to kind of answer
39:25questions is that like enough for $1 a
39:27month
39:30or um I would just come up with uh like
39:33come up with something uh in Fest
39:35feedback I hope you architect I don't I
39:36think what again it's like we got to get
39:38away from the you know coaching in the
39:40Box type of thing right which is like
39:42this one call a month we're going to
39:43talk you know what I mean it's
39:44[Music]
39:46too what I'm seeing in the world happen
39:48has happening a lot lately um Alvin can
39:50we catch this NE thing I need notes for
39:52this cuz I'm do a call on it but um
39:55what's happening in the world is uh
39:56people are their patience right so you
40:00know people are losing their patience
40:02and it's like when people are using
40:03their patience they don't want to wait
40:04you know let wait for a month to get a
40:05call right so you need to basically make
40:07it you can still do the call but that
40:09doesn't need to be the focal point the
40:10focal point is like coaching on demand
40:12I'm your I'm your digital Wing man you
40:14know what I mean it's like you know
40:16you'll never be alone you'll know you'll
40:18know what to say you'll know what to do
40:19you know have to recover you know you'll
40:20know what went wrong whatever right we
40:22sell that okay and then the call and
40:24[ __ ] is just like whatever you know
40:25that's kind of the bonus you know plus
40:26once a month but that personalization
40:29aspect of it is is what you need so
40:32that's going to okay cool yeah so if I
40:34if I sell it like that like you're
40:35saying like you don't you'll know what
40:37went wrong you'll know what to do
40:38whatever they're not going to
40:39automatically think that I'm GNA I have
40:41to just manage expectations when they
40:43come in the back so they're not like why
40:45didn't you respond in 10 minutes I
40:46thought you said you're going to do you
40:48know tell me what to
40:49do me to give you a time machine to go
40:52back to ClickBank days and hang out with
40:53those boys see how was done
40:57get an answer in two seconds what what
41:00[ __ ] Universe I'm kidding yeah
41:02that'll work we'll make it work but
41:03that's what you need so run with that I
41:05think you should by the way you're
41:06saying I just need to manage
41:07expectations on the back end basically
41:09once they yeah we'll take care of it
41:11don't worry about it um one thing I
41:12would do is I would consider making this
41:13a bump on your offer I think it's going
41:14to be really strong and basically like
41:16this should be the focal point of your
41:18offer like I think everything should
41:19even maybe upsell one I really like $100
41:22bump yeah well no it's a dollar bump 100
41:24bucks a month you know spelled $100
41:27spelled out of course so you know so
41:29pull like a you know like a z and just
41:31[ __ ] throw them in the bump with the
41:33recurring thing throw in the another one
41:35of those everything's in the bump
41:38[ __ ] fond that small and [ __ ] you
41:40should see that CPA offers back in the
41:41day with the bumps D they were like
41:43super light gray on white like you
41:44couldn't like like if your screen wasn't
41:46on full brightness you couldn't even see
41:47the [ __ ] thing it was like like it
41:50was like nested in a scroll so all the
41:52[ __ ] you know this terrible man with
41:54those guys you can put like click this
41:55if you want like extra help and then
41:57like in white tax is like the price of
42:00it
42:02yeah I thought they had bad Vision what
42:04the
42:06[ __ ] yeah how do you know they
42:08couldn't yeah exactly but you you got
42:11what you need right that's what you need
42:13that's what I would do if I were
42:15you that's GNA be [ __ ] strong better
42:18get to work on that because man every
42:20every going to be copying that all right
42:22Jonathan you're up man
42:27going once going
42:31twice
42:33Scarlet you are
42:37up uh hello yeah I sent you my doc okay
42:43what outcome would you like and what's
42:44the question uh outcome is yeah just
42:47help with uh restructuring the vssl um
42:51on the previous feedback you said it was
42:53disconnected and you wanted the bullet
42:56point what came in the
42:58product yeah for sure um just one second
43:02um an Antonio um you should do this too
43:06this uh coaching and the man your
43:07personal wingman thing and your thing as
43:08well um and then you can go up to you
43:11know a little more personalized health
43:12because what this does Daniel an anonio
43:14and rest of you is opens up a channel
43:15communication where they they are
43:17conditioned to ask you for help if they
43:19are conditioned to ask you for help then
43:21they are a lot more likely to ask you
43:23for help on higher things such as you
43:25know paying you a lot more money so
43:27do a call on this like uh this thing
43:30will be good I think that's that's going
43:31to be a really good thing for everybody
43:33all right let's look at this hey it's
43:35Scarlet here just want to in your
43:37business you know have to build most
43:38coaching micro
43:45comp okay
43:52cool
43:54uh so like basically what did is like
43:57you took that well let me ask you first
43:59is there a reason you took the AC um
44:01upsell and just kind of like shrunk it
44:02or cut it
44:05completely what was the what was the
44:07logic
44:10there no I yeah I don't know I was going
44:14through it with my business partner and
44:16we sort of I read it and we sort of cut
44:20it down to uh resonate with what uh with
44:25the way I speak so yeah
44:28okay so the challenge here is that like
44:30you guys cut stuff that's important and
44:33left stuff that's not important and so
44:34it's it's created this
44:36uh how can I say it uh disjointed flow
44:41right so for example like this part
44:44right here it's like everyone knows
44:45these days you can rent the lifestyle
44:46you know it's
44:48like uh it kind of comes out of the left
44:51field right it's it's like it's just
44:52kind of like unexpected like you know
44:54it's like I wasn't even thinking about
44:56that right and so now it got me thinking
44:58about like you know fake fake stuff
45:01right yeah go yeah so that's why exactly
45:04I did
45:07too so basically here's I feel like I've
45:09accomplished that right so this part
45:11right here but the thing is that we
45:14don't really talk about like you know
45:16you know so you say 10,000 students but
45:18we have three success stories right so
45:20you're short of
45:239,997 uh success stories right so that
45:25that creates a disconnect right
45:27uh and so however even though I know
45:29you'll get outstanding result of micro
45:31campaign with that I feel like something
45:32was
45:33missing yeah and then it's like how do
45:34you know this right so so basically what
45:37happens whenever somebody cuts copy and
45:39kind of like keeps the parts they think
45:40are important tend to uh it tends to
45:43create other problems in the copy right
45:45like these
45:46logical uh like symbolic inconsistencies
45:49if that Mak sense you know so I kept ask
45:52I
45:55support everything for
45:58you and so
46:00here right here but it doesn't so you
46:03see like this part right here so I'm
46:05going to just tell you I'm going to show
46:07you what went wrong and then I'll show
46:08you what you need to do to make it right
46:10so basically then we look at this right
46:12here right and basically it says like
46:13right here but it doesn't really give me
46:14to my goal of helping 1,000 students but
46:16then it here says I feel like I've
46:17accomplished that right and so like
46:20they'll catch these things and go well
46:21something doesn't add up doesn't make
46:22sense right and it's going to um throw
46:24them off so
46:27yeah so what I would do if I were you I
46:30would personally like instead of fixing
46:32this I would take the AC upsell I would
46:33do the whole thing to the best your
46:35ability and then bring it to me and say
46:37how do you feel about us cutting this
46:39this this this this this this or um I
46:41did this with other people here just say
46:43you know this really isn't how I speak
46:44this is not how I would say it what do
46:46we need to do so that I can you know be
46:49more I can seem or feel more authentic
46:51and I think there'll be a better thing
46:52than to fix to fix this because I
46:55there's just a quite a few inconsistent
46:56easier that we have to bring back the
46:58other thing and doing other other other
47:00than that we have to just do it from
47:01ground up you know okay and from ground
47:03up it'll take more it'll take a lot
47:05longer than if you just take that one
47:07you you know swipe it to to the best of
47:09your abilities say this doesn't you know
47:11this doesn't feel authentic to me here's
47:13and just tell me why like here's why how
47:15do we change it and I can help you
47:17change it or you can say can we cut this
47:19I don't like it and be like okay that's
47:20important we can cut it or no we can't
47:22cut that you know that's how it approach
47:25it okay okay and um do you also think um
47:30it is a problem with the product uh
47:33because you said where you highlighted
47:36in red uh you said that those parts are
47:40disconnected
47:41so I was wondering if you
47:46think yeah there's an issue with the
47:48product and that's also why the WSL is
47:51taking time to write no it's because the
47:53the previous stuff lacks a setup for it
47:56right so it doesn't create
47:57like there's a there's a a cause for a
48:00argument right cause for existence some
48:02it has to have a reason this section has
48:04to have a reason to exist but it's
48:06missing that in the pre previous one so
48:07the reason for exist is missing right
48:11okay and so it's like if you look at
48:12behind the scenes how you prepare for
48:14launch and everything so it's going into
48:15like you're working with them but then
48:17also it's six pages right so I don't
48:19think six pages is enough to sell a I
48:21think was like $500 thing yeah and so
48:24it's just a little bit it's not enough
48:25right it's not enough if was like 97
48:28sure but it's like you know I'm going to
48:30take you behind the scenes you're going
48:31to see how build my messaging ads if you
48:34help so basically it's like you know
48:36you're showing them everything so to me
48:38like this thing is like well why
48:39couldn't you just put this in a course
48:41right why couldn't you do this why
48:42couldn't you do this right so it needs
48:44to be a buildup of a timeline first I'll
48:46show you then I'll I'll do it with you
48:48and then I'll guide you right so we need
48:50to build up build this Arc of what
48:53what's going to happen in the timeline
48:54you
48:55know okay got it oh yeah I'll get get
48:59that to you in B feedback all right
49:01sounds good all right Martin thank
49:04you he Alan hey man so I've got fill the
49:10application but I can send you a doc as
49:12well to give you more
49:14context
49:17boom I'm looking for some ideas on the
49:22AC funnel for options trading uh I don't
49:25know if you have any experience with
49:26that but for me it's a quite new thing
49:28and I'm looking for like the structure
49:30then like bonuses and stuff that you
49:33know can help with conversions and the
49:35backend conversions too so mainly just
49:39like otos and kind of bonuses that we
49:43can add are they new or they experienced
49:46beginners mostly okay so they don't know
49:48much about options trading so basically
49:50what you need to do is just follow it
49:51it's like simple it's like find your
49:53limitations right what uh well there's
49:56two things you just need to have a table
49:59and and this is a guru right so
50:01basically what you need to do is like
50:03have a table and in the table you just
50:04need to say what is it that they do and
50:07it's like do they know about this right
50:09and then you basically talk about that
50:10and then from there you just create
50:12bonuses right so for example like
50:14setting up your account like a guide is
50:15setting up your account in 10 minutes
50:17right stuff like that if they're new
50:20that basically tells me they're in a
50:21romantic stage of the market which means
50:23they don't know much about the flaws
50:24right about the flaws and the
50:27limitations and stuff so basically
50:28you're just talking about the Returns
50:30the the lifestyle how easy it is how
50:33work etc so when they're in a romantic
50:36stage if they're new they basically need
50:38to have like time and speed and ease is
50:43really important without trade-offs so
50:45they can't quit their job and also any
50:48type of Finance Market this is the most
50:49important thing is carries a lot of risk
50:52right and so in the copy the other thing
50:56you need to focus on on is how it's low
50:58risk or risk- free or how to minimize
50:59risk whatever the risk assessment is
51:01right and then once you have that
51:02combination then it's going to open up
51:03the copy and offer for
51:06you okay yeah I just don't know the
51:10trading that well I mean the the GU is
51:11just super difficult to work with um
51:13they making is a client or a
51:15publishing it's a mix right so we get a
51:18front end
51:20percentage so
51:23they um it's just like he doesn't
51:25understand marketing he's just basically
51:27pumping content on YouTube and he gets
51:29clients right making 200 Grand a month
51:31MH but when it comes to like the
51:33conversion cycle like how you actually
51:36engineer the entire marketing process
51:38like he's got no idea what the upsells
51:39are how it works
51:42Etc um so yeah I feel like the steadiest
51:46option Trader is is good one because
51:48that implies that it's low risk it's
51:51steady it's safe you know it's not some
51:53crazy 100% amount returns it's just you
51:55know steady kind have additional
51:58income so that's good I'm just kind of I
52:01don't know the the specifics mechanics
52:03right like how can we stack the bonuses
52:06there well I told you you got to figure
52:08out the limitations of newbie like and
52:10what so if a newbie goes from this to
52:13that there's a transformation taking
52:14place right so it's like what what
52:16prevents the transformation taking place
52:18right and then each one of those things
52:20that prevents the transformation from
52:22taking place is a
52:24uh a bonus right bonus I was thinking
52:27about the the setup as ot1 and then and
52:32then just ot2 is just Boog a call right
52:35away yeah that's fine yeah you got to
52:38talk to him though because it's like you
52:39know my job is to help sell it and like
52:42you know no yeah yeah and help you think
52:44but I can't come up with like all of it
52:45for you so you got to go to the guy and
52:48just have an interview with him and just
52:50be like hey okay so if somebody's new
52:51watching your channel so the way you got
52:54to communicate with him is like in his
52:56context right and so his context is like
52:59he gets on YouTube and talks and stuff
53:01so you just got to go hey if somebody's
53:02new watching your YouTube channel what
53:03do they need to know what what do they
53:05need to think about what what do they
53:06need to be aware of in order to go from
53:08new to whatever
53:10right and he'll tell you and you go from
53:13there okay
53:15cool that's it you just put it you just
53:17put the questions in his
53:19context yeah sounds good um
53:24yeah I had another question I forgot so
53:28um I think we can go to next one all
53:30right if it comes back to you let me
53:31know or Iden you're
53:35up hello how's it going hey man all
53:38right uh outcome and question so I want
53:42that.com is to help me structure my
53:46clients book a call
53:48funnel and yeah basically it is it it's
53:52uh it's the first time I'm creating a
53:54book a call funnel which is exciting
53:57I mean I have done it but not in that
53:59form of a video and you know te a thing
54:03so just uh how to begin how to structure
54:08it and yeah yeah basically it is it yeah
54:12so you need to this is incomplete you
54:14need to have the audience who who is
54:15going to be watching this right who the
54:18audience is obviously that's like really
54:20important you're missing the principles
54:22no no it's got to I'm just telling you
54:24what's missing so it's it's you're
54:25missing the principles
54:27and you're missing the process or what
54:29he does right and then the course and
54:31then out of that basically then the
54:32limitations and what is the reason for
54:34buying all those things and then out of
54:36that copy will
54:38emerge yes so I have all of these and I
54:42think it's just like
54:44um yeah how to structure the the video
54:48is the question I
54:51have I know what you're asking me but I
54:53can't give you that because each of
54:55those things changes the structure on it
54:57so I need to know like what's the
54:58audience what's the principal what's the
55:00all those things yeah so I can tell you
55:02them for example like how big is your
55:04family determines what kind of house you
55:05want right or you know how many cars you
55:07have how you know garage and like how
55:09many driveways it's very different for
55:10each person right so it's based on that
55:13yeah yeah so I can tell you all of them
55:16um it's 25 to uh 35 40 40 years old
55:23these are people who who finish the Army
55:26in Israel in Israel we all go to the
55:28Army in at
55:3118 and basically many of them don't know
55:34what to do in life and such but they do
55:37want to have tools for life to have a
55:40you know like to learn how to think to
55:44come with to come with these abilities
55:48to life to to pursue or life better so
55:52how old are
55:53they 25 to 40
55:57okay um you gota you got to outline this
56:01you're freestyling it you got to put
56:02process you got to put everything in
56:03here it's it's not enough because the
56:05thing is like selling NLP is like really
56:08difficult and the reason it's really
56:09difficult it's like selling smoke like
56:10you can't capture it you know what I
56:12mean yeah it's kind of like all over the
56:14place and so it's like people don't like
56:15to buy all over the place they like to
56:17buy something that's a process right so
56:18for example if you look at Tony Robbins
56:21he was the only one to ever take NLP and
56:24turn it into a thing like you know that
56:26he into a process what awaken the
56:28whatever the giant whatever whatever he
56:29did right so he does it well but no
56:32other NLP person does it well and that's
56:34why like very few of them can sell right
56:37and also the thing is it's like you're
56:38never really selling NLP you're selling
56:41a process a system whatever NLP is just
56:43a it's like a you're selling a car and
56:46NLP is the engine right you don't talk
56:48about the engine you talk about the car
56:49so Apple doesn't talk about the
56:51components in the phone they talk about
56:52what the phone can do right you're
56:54selling that in a system so it has to be
56:55presented like like that right um but if
56:58you look at this for example 22 lessons
57:00you know NLP great depth meta model
57:03Milton model reframes it's like a lot of
57:05stuff right and it's yeah it is but in
57:08the course it's it's the boring stuff
57:10it's not the outcomes they have yeah so
57:12it's like it's like a lot of work right
57:14and so it's like it's you know again
57:15it's like really difficult to capture a
57:17vsl without having those ingredients I
57:19mean I can do it it'll just won't be
57:20right you know what I mean it's not and
57:22then I we'll have to just then I'll have
57:24to rework it
57:2610 times so I rather just get it done
57:28right without having to re work it 10
57:29times you know so we need so basically
57:34that's what we need to do you need to
57:35kind of have more a a one thing I'm
57:38seeing lately a lot is just the planning
57:40of foundational work is really important
57:41so once you have that planning of
57:43foundational work the thing takes care
57:44of
57:46itself yeah okay I can do that okay so
57:50what do you need from me basically it's
57:52the philosophy the principles the
57:54outcomes the audience right uh the the
57:56process um the process like and then
58:00also something in like very concrete
58:03things and what outcomes they want like
58:05Etc so it's like it's really hard to be
58:07something for everybody that doesn't
58:09work so I work with um Marissa Pierce
58:12team last year for a while and they're
58:14the biggest NLP group out there right
58:18and like all the stuff they do so if you
58:20go if you search for Marissa you can see
58:22theirs I can't remember what the company
58:25name is but it's like Marissa Pier um
58:28and so yeah yeah I know though so if you
58:31look at a lot of that stuff that's very
58:33close to what you want to do but all
58:34their stuff is also like
58:36uh attached to something more concrete
58:39it's not the smoke that we can't capture
58:41you know yeah so she connected it to uh
58:44career right and so that's the other
58:46thing we also need to conect correct it
58:47to connect it to something else as
58:50well okay so last time once we once we
58:54find that connection and that's going
58:56based on outcomes it'll be
58:58easy yeah yeah we spoke about it and I
59:02spoke about it with the client after
59:03speaking with you about it and we
59:06thought of uh connecting it to um to
59:11communication skills it's to it's too
59:15abstract it's not enough communication
59:17skills even the word communication
59:19there's like you know is it do you
59:20communicate through iPhone through
59:22language through speaking is it body
59:23language communication is it written
59:25communication Sy IC is it graphical is
59:27it you know what Lang you know what I
59:30mean it's it's it's too communication is
59:32too what's the word uh too broad it's
59:37not it's not it's not
59:38enough yeah so the next best option is
59:41to connect it to Career maybe let's
59:43figure out the other stuff first and
59:44we'll see what emerges it's a better
59:46process okay so I'll send you everything
59:49on Fast feedback yes y all right perfect
59:53thank you all right Jacob you're up
59:59hope you're good man so this is working
1:00:02on the sales letter copy that we we
1:00:04spoke about you said to dive into here
1:00:05so we can go through it um I
1:00:09put where
1:00:14is the I did the problems one
1:00:23sec sorry
1:00:30think
1:00:32there that walks through the the copy
1:00:34structure we laid out on the Consulting
1:00:36call but then also in terms of um the
1:00:39problems and solutions that you asked me
1:00:41to go through and create and the last
1:00:43fast feedback okay
1:01:18[Music]
1:01:21okay so I did this thing for Josh um
1:01:24here um in private feedback so so I came
1:01:26up with this offer for him called Low
1:01:27ticket launch plan.com and I helped them
1:01:29uh I scripted this video for him right
1:01:31here right yeah so this structure is
1:01:33exactly what you need so I'm going to
1:01:35paste this here into
1:01:38uh there you should watch that but in
1:01:40essence I did the same thing for him
1:01:42that I'm doing for you except with like
1:01:43the webinar model I think it was against
1:01:45webinars or something right or hide
1:01:47ticket whatever so it basically needs to
1:01:49be the same structure right so as far as
1:01:51the copy goes like all these are good
1:01:54problems but we need to find like one to
1:01:56three things that have changed that
1:01:58caused all these problems right and then
1:02:01all we just say basically same thing in
1:02:04Josh's video it's like here's what
1:02:05changed in the past five years and
1:02:07basically here's all the things that
1:02:10happen so next step from you if you
1:02:13scroll down slightly uh keep going more
1:02:18under that here I put comments of some
1:02:20of the because this is the structure you
1:02:22gave me so I put some of that in there
1:02:24for this as well
1:02:27so I think what I one of the things that
1:02:29comes to mind it would be like you know
1:02:30it doesn't take much these days it
1:02:32doesn't take much to create an agency
1:02:34let's be honest it doesn't take much to
1:02:35create an agency um and that's why like
1:02:38every day there's like you know 20 to 50
1:02:4020 like 50 to 100 New agencies pop up
1:02:43but what it actually does much is
1:02:45basically getting people results and so
1:02:46clients these days no longer want to
1:02:48hire agencies they want to hire results
1:02:49they don't want to pay for an agency
1:02:51service they want to pay for results
1:02:52they don't want to do this they want
1:02:54this right and that's why you know
1:02:56knowing this uh this is what basically
1:02:59and because there's so many agencies
1:03:01here's here's what happened and you go
1:03:02list the problems out right and
1:03:04basically not knowing that clients just
1:03:06want to pay for results and so it's like
1:03:08well how do we do what do we do here
1:03:10when it comes to when when it comes to
1:03:11getting
1:03:12results um the only way to compete left
1:03:15is to basically get results but the same
1:03:17time we want to get paid right now we
1:03:19create a new model called the growth
1:03:20model that lets us get paid generate
1:03:22results creates a win-win for ourselves
1:03:24whatever and that's different from any
1:03:25other a gency model out there so it
1:03:26doesn't matter if you know 10 50 100 or
1:03:29th000 new agencies pop up you know um it
1:03:32works in fact it works even the more
1:03:34agencies are created the worse the
1:03:36better this model works because you know
1:03:38it pushes all clients over to us so
1:03:42that's kind of how I would do it right
1:03:44um that's the structure but it's still
1:03:46too we still have too much raw material
1:03:49for me to write copy or come up with
1:03:50copy and we still haven't captured it
1:03:52you know what I mean yeah so so right
1:03:54now we have to capture that Essence
1:03:56right so that's what I would like I
1:04:00think the best thing is
1:04:02like you know look at this Josh video um
1:04:05and then what I would do is I would just
1:04:06say something like
1:04:08uh you know give me like three things
1:04:11that happen right basically like guru's
1:04:13teaching agencies you know it doesn't
1:04:16take much to create you know all you
1:04:17need is like you know whatever a funnel
1:04:19a Facebook whatever you need to create
1:04:21an agency right and a name that's it
1:04:22that's all it takes to create an agency
1:04:24right so if it doesn't take much to
1:04:26create an agency then the value of an
1:04:29agency itself is not there anymore right
1:04:32okay and so the more agencies the less
1:04:34value just like any other product the
1:04:36more product in the market the less
1:04:38valuable the product is so we have to
1:04:39change the product we have to change the
1:04:40service and then we go into it so that's
1:04:42basically your whole thing right where
1:04:45it's like it's too many agencies coming
1:04:47in the market whatever what happened
1:04:48what happened that cause all this right
1:04:50Etc um and then you can say for
1:04:53example um then when it's too many
1:04:55agencies coming on they all do the same
1:04:57thing they increase the claims I'm sure
1:04:59youve heard of like you know you don't
1:05:00pay guarantees or crazy guarantees
1:05:02whatever right um and then it's like you
1:05:05basically go into charging less or
1:05:06making crazy claims right that you can't
1:05:08deliver and which creates a lot of
1:05:09stress friction with clients and then
1:05:11clients become a pay the pay in the ass
1:05:13nobody wants to work with them you know
1:05:14clients expect the world you can't
1:05:15deliver the world because you know
1:05:16there's a next person around the corner
1:05:19promising them that they're going to get
1:05:20the world right that's why marketing
1:05:21isn't enough and then you go and then
1:05:24you go into all these things right and
1:05:26then out of these ingredients we can
1:05:28cook it up give you the vsl you need
1:05:30this is not just the opening this the
1:05:31whole vssl by the
1:05:32way yeah that was um great to be fair so
1:05:37in terms of one thing you said on the
1:05:39last fast feedback is that for this
1:05:42you're looking at the buy into the
1:05:45product being the actual to agree to a
1:05:47call itself they have to agree to
1:05:48actually having a Coe so I don't am I
1:05:51right in thinking that in the sales
1:05:53letter itself I don't explain no yeah
1:05:56you do what you do is like now when it
1:05:58comes to this type of growth model
1:06:00there's a few things you know one you
1:06:01know we thought about doing a writing a
1:06:03book but here's the problem with writing
1:06:04a book then you tell them why you
1:06:05couldn't write a book uh we thought
1:06:07about creating a course but here's the
1:06:08problem with creating a course you tell
1:06:09them why you couldn't create a course
1:06:10then you go well we thought about this
1:06:12we couldn't do that right and the only
1:06:14the best the only way we could really
1:06:15help you uh implement the growth model
1:06:17is just to have a conversation to see
1:06:18where you're at Etc because you know we
1:06:20need to see this this this this this and
1:06:21that's why we're offering you a free
1:06:22call you know um you know worry we're
1:06:25going to show you how to transition your
1:06:27agents to the growth model so you no
1:06:29longer have so like this whole idea we
1:06:30thought about writing a book but here's
1:06:32why we didn't we thought about the
1:06:33course here's why we didn't we thought
1:06:35about webinars here's why we didn't and
1:06:37what that does it knocks out all the
1:06:38reasons and the only thing left is a
1:06:41call it makes the call really valuable
1:06:43you know okay and then in the actual
1:06:47sales itself I don't talk them through
1:06:50the product I let the sales guys tell
1:06:52them that on the call I just get them to
1:06:53agree to have the call and then the
1:06:54sales guys do setting on that
1:06:57point we uh we talk about what they're
1:06:59going to get on the call and the outcome
1:07:01and then the outcome so we we basically
1:07:03sell like when we do this call by the
1:07:05way on Thursday this copy hinge stuff
1:07:08it's going to really help you as well
1:07:10quite a bit um but yeah we we'll we'll
1:07:13just put just put whatever you think
1:07:15there and uh when we review it we'll
1:07:16look at it but yeah I wouldn't dig too
1:07:17much into the product or the process or
1:07:19whatever right got it okay yeah good to
1:07:22go good to go cheers all right you're
1:07:25welcome all right David you're
1:07:27up hi Ellen hey man what's the outcome
1:07:30and what's the question yeah just if you
1:07:33can just point me in the right direction
1:07:35of the vssl I think I already gave you
1:07:36six fast feedbacks for them and just so
1:07:40I can wrap up the vssl and just find you
1:07:44the last bits that we talked about um I
1:07:48think in the beginning with the B2B
1:07:49company and sales leader you said it has
1:07:51to be a little bit more industry
1:07:53specific which is I get
1:07:56but the problem is or the challenge is I
1:07:58work with so many different industries
1:08:00that I probably have to list like quite
1:08:03a few four or five and I don't know if
1:08:05it if it makes if if that makes
1:08:11sense yeah so looking at this basically
1:08:13it's like number one reason most B2B
1:08:15company sales leaders you have a lot of
1:08:17uh generalized language and non-specific
1:08:20language here doesn't apply to anybody
1:08:23and then you also used a bunch of like I
1:08:24gave you all the feed back on uh fast
1:08:27feedback that I think we need to improve
1:08:28so the same feedback is going to be here
1:08:30because not because I'm looking at this
1:08:32copy and not much has changed in term
1:08:34from the F feedback last time which I
1:08:37think was Saturday um but basically it's
1:08:39like you have a you're using a lot of
1:08:42language for example like like a
1:08:43Frankenstein outbound process with yet
1:08:45another costly toal hyped up strategy
1:08:46tired of cycle of firing hiring pep
1:08:48talking new sales reps only to end up
1:08:51putting on the line what they work it's
1:08:52like this is too heavy it's too heavy
1:08:54and the thing is it's like a lot of
1:08:56these
1:08:57guys they just have it's a job like they
1:08:59have families they have they have go to
1:09:01the gym they have hobbies they have
1:09:03other things to do and they don't really
1:09:04care that much like they care but
1:09:06they're not they're not they don't
1:09:07they're not losing sleep over you know
1:09:10this stuff stuff so it shouldn't be that
1:09:12heavy in terms of language right it's
1:09:13too dramatic it's like it's like
1:09:15overly overly like uh end of the world
1:09:19is here because of this right it's it's
1:09:20too much yeah so yeah so what and the
1:09:24whole thing applies the same thing um I
1:09:27don't know if you were on with Joey when
1:09:29Joey was on about what their day like
1:09:31the process that's really that's really
1:09:33what's missing here right and then it's
1:09:35also like you know they're following out
1:09:36data methods used to work few days but
1:09:38today following these methods reading
1:09:39from Tex agent hor drawn carriages when
1:09:41time s d El and so and I'm going to give
1:09:45you a free H AI driven outbound system
1:09:47that will get guess work the man
1:09:48generation place for certainty certainty
1:09:50meaning request week after week for
1:09:51example generate 40 leads Etc it's fine
1:09:55but I think the copy is fine it just
1:09:57needs to be more uh specific specific
1:10:00and just calm like not like you don't
1:10:02talk like this like if you're meet
1:10:03somebody at a bar you're not going to
1:10:04talk I know I know what you mean because
1:10:06at some points when I wrote the copy
1:10:08copy I could tell like that's not even
1:10:10how I write Cod EMAs I write my cold em
1:10:13is way more calm yeah but when I start
1:10:16like writing these videos I feel like
1:10:18something wholy wants to yeah like like
1:10:22yeah just too much anxiety too much
1:10:24caffeine in this copy so you need to
1:10:26basically make it like bring it back
1:10:28just talk like you normally talk and
1:10:30it'll be a lot better that's that's
1:10:31what's missing yeah okay how would you
1:10:33solve the challenge that I work with so
1:10:35many different Industries because I work
1:10:37with a company just to give you some
1:10:38examples right I work with a company
1:10:40they offer like a 100K software where
1:10:44like Transportation fuel producers can
1:10:47measure their carbon emissions then I
1:10:49work with an agency then I work with
1:10:51someone who just video like yeah so you
1:10:55just say something like you know uh you
1:10:56know this works with some of the biggest
1:10:58biggest industries such as blah blah
1:11:00blah blah blah blah in fact we've helped
1:11:02this company in this industry we help
1:11:03this with ENT and even though this works
1:11:05with some of the biggest industries it
1:11:06still works for some of the smaller
1:11:07Industries
1:11:08like so you just have that range It's
1:11:13gotta nice yeah that's good that's good
1:11:15feedback yeah I only brought this to the
1:11:17hot seat because you told me in the the
1:11:19fast feedback I should bring into the
1:11:21hot seat it's it's a lot easier to like
1:11:24with copy Stu with like hot hot hot seat
1:11:28fast feedback is good for feedback but
1:11:29hot seats you know we can dig deeper and
1:11:31have like two to manye conversations
1:11:32like done you know yeah much easier yeah
1:11:34yeah and then you one more thing you
1:11:36said also in the fast speed feedback
1:11:38when you scroll down a little bit that I
1:11:39open with the problem I say a little bit
1:11:41and then I di dive here dive back into
1:11:43the problem like should I move that part
1:11:47or or bring it to the top
1:11:50more um it's it's the same thing though
1:11:52it's like it's like you're kind of going
1:11:53the problem State solution and you come
1:11:55back back to the problem it's like
1:11:56you're going back and forth back and
1:11:57forth It's like they're losing like
1:11:58they're losing like well like they're
1:11:59losing that hype you know what I mean so
1:12:01so it's like you should just basically
1:12:03like like with Jacob agree to the pro
1:12:04here's a problem agree to the problem
1:12:06here's a solution agree to the solution
1:12:09here's a product or here's a call agree
1:12:11to the call that's it yeah yeah yeah and
1:12:13I also like to keep it short and brief
1:12:15because most of these people are
1:12:16actually just the CEOs themselves talk
1:12:21to all
1:12:23right anything else maybe if you can
1:12:25just have a quick look over the close
1:12:28that's in purple just the direction of
1:12:31it and then then I'm
1:12:38good I think it's too heavy I think this
1:12:40whole copy is like two amped up right it
1:12:42just needs to basically say something
1:12:43like it just needs to be uh the copy
1:12:46just so if you're okay look it's like so
1:12:48this I would just say something like
1:12:49look you read this far you obviously
1:12:51know the value so which just tells me
1:12:54something about you you're this this
1:12:55this this this this this and because
1:12:57you're this is this is this then you
1:12:59know here's what we'd like to do for you
1:13:01boom boom boom bo bo boom boom boom boom
1:13:02and that's it and just get on a call
1:13:05yeah yeah I like that that's cool
1:13:07awesome yeah I think that's it I can
1:13:09work with that sounds good all right
1:13:11Brandon you're thank you you're
1:13:18welcome is Brandon on can you hear me
1:13:22sorry hey how you do man good how are
1:13:24you
1:13:26this all right question Yeah question is
1:13:30uh just over the next 30 days I'm just
1:13:33kind of
1:13:35overseeing you know traffic and email
1:13:38strategies for this funnel and I just
1:13:41want to see the next 30 days what would
1:13:44be the biggest like where can I focus my
1:13:46my most energy on to to increas in
1:13:50everything and giving this a a giant
1:13:52lift
1:13:53essentially and to kind of give you a
1:13:55context we're running like a Shopify
1:13:57variation of the funnel and then a more
1:14:00direct response version of The Funnel
1:14:03where we have like a one click up cell
1:14:05which I think you saw in the past
1:14:06feedback yesterday yeah so you have a
1:14:09conflicting message here like all of
1:14:11your imagery here um on the page and
1:14:14communication is for Te it looks like
1:14:16Teeth
1:14:17Whitening but it's not teed whitening
1:14:19it's basically restores and enamel kiss
1:14:21cavities goodbye whitens and brightens
1:14:22teed whatever so you need to figure out
1:14:24the hierarchy of what's important right
1:14:26so the first thing that's most important
1:14:28is whiten and whitens and brightens
1:14:30teeth right so your hierarchy of the
1:14:31pitch is completely off right so
1:14:34restores enamels kiss cavities bu Etc
1:14:36like people don't know they have enamel
1:14:38issues or cavities long be like it's you
1:14:42got to go to the dentist and it's like
1:14:43oh do you have cavities like no [ __ ] I
1:14:45had no idea and it's like we're got to
1:14:46drill right but it's like if you look in
1:14:48a mirror you can see your teeth how
1:14:49white they are right okay that's true
1:14:52historically speaking with teeth offers
1:14:55it's always been like uh you know teed
1:14:58whitening right so it's like basically
1:15:00you need to lead with like you need to
1:15:02have a unique mechanism hook process
1:15:03whatever how this whitens and brightens
1:15:05the without better than Etc right plus
1:15:08it does all these other things right so
1:15:10your Mage uh some more context um
1:15:15so like our YouTube and Google like
1:15:18we're on YouTube and Google we're very
1:15:20like just we're uh we're all focused on
1:15:22keywords on cavity and so kind of what
1:15:26we've been on same with Facebook too so
1:15:28we haven't leaned into the the whitening
1:15:30right
1:15:32so so I agree with like the image yeah
1:15:36making it more cavity Focus but yeah
1:15:38this product really that's where it
1:15:39really excels is the cavity thing
1:15:41feeling remineralizing the teeth so yeah
1:15:44I would also focus on the teeth
1:15:45whitening as well um that's a much
1:15:47bigger that's a much much much much much
1:15:48much bigger market right and the reason
1:15:50you have this like low push in low add
1:15:53to cards and stuff is because there is
1:15:55no self diagnosis that you have a cavity
1:15:57right so most like the people are adding
1:15:59to card are people that went to the
1:16:01dentist and the dentist was like you
1:16:02have a cavity that's it right that's or
1:16:04whatever so it's a very narrow Market
1:16:06but everybody wants te Whit KN right so
1:16:09yeah yeah so issue is like basically
1:16:11you're looking at like it's you're
1:16:13missing a self diagnosis so it's like
1:16:14you should have some like how to tell if
1:16:15you have a cavity or not or whatever you
1:16:17know Etc so you're missing that but I
1:16:20think the and also tooth pain like what
1:16:22tooth pain do they have uh but it's
1:16:25teeth whitening really that that's
1:16:26really pushing this so you need to have
1:16:28more imagery to support one or the other
1:16:31here right Etc so that's be the biggest
1:16:34needle mover right um and then on the
1:16:36upsell if it's teeth whitening it's like
1:16:38you know just keep your teeth white or
1:16:39whatever right
1:16:41so yeah also I mean like this this
1:16:44product display page I was wondering if
1:16:46like just like just cutting that out and
1:16:47going straight to the checkout or or
1:16:49going to an upsell right which one this
1:16:51one or this one yeah for the Shopify
1:16:53funnel yeah so this is the Shopify
1:16:55yeah so you would click add a cart and
1:16:56then it would take you to another step
1:16:58in the process pretty much adding
1:17:00friction which so this is like you know
1:17:02in my chamber of things to you know
1:17:05optimize but yeah I mean I would
1:17:07definitely go to check out like like
1:17:09this right here yeah yeah this thing
1:17:11yeah of course this is gr because what's
1:17:13happening is like I'm excited I want to
1:17:15buy three I click this then it's like
1:17:16wait a minute then it's like I want to
1:17:18buy six but then it's like six you know
1:17:20not [ __ ] I got $300 I'm losing my
1:17:22interest then I got to this then I got
1:17:24to CLI
1:17:25this it's like by the time I get to
1:17:27giving you money and I got to fill all
1:17:28this out it's like I'm losing my
1:17:30interest on it you know so yeah yeah oh
1:17:32yeah I know I know so yeah then also
1:17:36images of people around the product area
1:17:38right here like right here like you need
1:17:39to have like your thing is very visual
1:17:41right it's not it's not text right so
1:17:45anytime you have like anything uh vanity
1:17:47be it skincare teeth whatever you need
1:17:49visual so it's like here this stuff is
1:17:51cool but you need to have visual images
1:17:53images images just people all over over
1:17:54the [ __ ] place just the images of
1:17:56white tee smiling social situation
1:17:58social situation white te to be really
1:17:59good and you should have like before and
1:18:01after like something like you know do
1:18:03you smile in pictures or do you not or
1:18:05do you do this whatever like have like
1:18:07pictures of like you know like before
1:18:08and after you can use AI so you need a
1:18:10lot of that visual contrast you need a
1:18:13lot more visual to carry
1:18:14it okay that's that's awesome
1:18:18um
1:18:19so visuals and um talk about explore
1:18:25segmenting or going into whitening
1:18:28leading with
1:18:29whitening yeah and then the other thing
1:18:31is also like you can go with cavities
1:18:34but if the keyboard is cavities like
1:18:36basically like you know you need to have
1:18:37a headline that's like straight up boom
1:18:39cavities but your images too are also uh
1:18:43conflicting so images are disconnected
1:18:45and um we we do have Dynamic headlines
1:18:48getting set up so where they would you
1:18:50know if they clicked on cavities then so
1:18:52so the biggest ones that are it's is
1:18:55cavity and then enamel healing from from
1:18:58Google and so we'll have those Dynamic
1:19:00headlines set up so that's great
1:19:03um Facebook wise it's it's just kind of
1:19:07um it's Facebook's doing awesome um we
1:19:11talk a lot about the cavities there um
1:19:13so yeah this is all good
1:19:16um even even in your testimonials you're
1:19:19missing images I would put like images
1:19:20of people like even if it's AI whatever
1:19:22like is represented like yeah all all
1:19:25visual that's like if you put this it's
1:19:27going to you can double triple this
1:19:29offer easy but it's it's missing so much
1:19:31like the way the way you communicate
1:19:34this is is
1:19:36uh you know it's visual yeah yeah I
1:19:39think you're Spa on dude as the other
1:19:41thing that you're missing by the way is
1:19:42like the process right so with the I
1:19:44don't know if you were on the call with
1:19:45the copy hinge how trans trans process
1:19:47like you need have like a process like
1:19:48step one put this in your team step will
1:19:50you hit that uh top button Allan that
1:19:52top button maybe it's so
1:19:55top CTA I'm so sorry top CTA this yeah
1:19:58so maybe moving this up no no this needs
1:20:01to be visual like image step one step
1:20:03two step three like you can't have this
1:20:05I I Haven I even noticed this like shake
1:20:08the bottle IM me you're shaking the
1:20:09bottle apply one to two image of the
1:20:11bottle brush it in like a whatever
1:20:14okay um and then talk about like how
1:20:16long it takes you know once a day two
1:20:19minutes a day
1:20:21whatever okay um and then after that
1:20:24have
1:20:26results okay instead of the ingredients
1:20:29maybe put the ingredients on a
1:20:31different uh no you can have the
1:20:33ingredients too but like that basic well
1:20:35yeah but yeah the sequence I guess you
1:20:38know if they're scrolling or what you
1:20:40know where they're nearby so right
1:20:42exactly so you're missing that too so
1:20:44visual results process step by step
1:20:46basically don't make like just assume
1:20:49just
1:20:50assume how would they what would it take
1:20:52to for them to get to buy if they never
1:20:53read a single word on this page if they
1:20:55have to buy with images that's what you
1:20:56got to look
1:20:57at I love that dude all right you never
1:21:00miss dude appreciate you never miss
1:21:02thank you all right uh Drew day you're
1:21:04up uh yeah can you hear me hey man how
1:21:07are you good how are you good how can I
1:21:10help you what's the outcome and what's
1:21:12the question yeah so I'm just looking to
1:21:14improve like the optin add to cart rate
1:21:17um you said something of fast feedback
1:21:18about like selling to outcomes and
1:21:20process stuff but with how the copy's
1:21:22structured it's kind of tough to put it
1:21:24early on the page so yeah kind of just
1:21:27looking through that and then outcome
1:21:29either double the conversion rate or see
1:21:31if I need to switch to a different
1:21:32landing page St yeah so it's G to take
1:21:35some work to double it by the way I
1:21:36don't think we can do it in like one hot
1:21:37seat it's typically people just you know
1:21:39want want a miracle and that ain't going
1:21:41to happen it's a process just expect
1:21:44expectations here um yeah so basically
1:21:47you're at six checkout rate overall two.
1:21:50yeah I mean we can't double it it's not
1:21:51that hard but basically like here it's
1:21:53like your issue is here with the optin
1:21:55rate and so this typically um is a sales
1:21:58consumption problem right so let me
1:22:00write something down one
1:22:12second okay so basically op and raise a
1:22:15sale consumption problem right and so
1:22:17looking at this what's really happening
1:22:20is that you have a very small percentage
1:22:22of people scrolling down right right
1:22:24like to this page and then the question
1:22:28becomes how many people get to this get
1:22:29to this right here get instant access um
1:22:33and also it's like you have get instant
1:22:34access and then it's this get instant
1:22:37access so it's like you're kind of
1:22:38double like you know it's like I thought
1:22:39I get instant access and I have this
1:22:41then I really don't have instant access
1:22:42so this popup is kind of like a bit of a
1:22:43[ __ ] right so basically I would Bas like
1:22:46continue to get instant access or
1:22:47something like that then basically step
1:22:49one enter your info Etc or you know this
1:22:52this popups tend to screw things up so I
1:22:53will test without pop up see what
1:22:55happens if they just go to a checkout
1:22:56page like it's not worth collecting
1:22:58their email unless like you have data to
1:23:01say that the followup is effective in
1:23:03terms of you know what I mean it's not
1:23:06yeah so I would test that like just
1:23:07going straight to page that's going to
1:23:08change things um yeah so looking at this
1:23:12basically so you have a sales
1:23:13consumption problem um and then the
1:23:16thing that's missing here is like
1:23:18looking at uh you need to put um
1:23:21Microsoft Clarity or whatnot so I need
1:23:23to see like how far do they go down like
1:23:25what percentage of people make it where
1:23:26to determine like where is the friction
1:23:29right what's the friction um the scroll
1:23:33depth does that help yeah the
1:23:3742% I know but where is that like I
1:23:39don't know percentage
1:23:42oh I'm not sure yeah so whatever we can
1:23:46look at that next time but the other
1:23:48thing is like you know it's basically
1:23:49you're dating stuff and then other thing
1:23:50is like you're not making them feel bad
1:23:52right and so the way social media makes
1:23:54you feel bad is by showing you things
1:23:55you don't have right so you need to have
1:23:56a lot of pictures of attractive women
1:23:58like guys having fun whatever you only
1:24:00have one area right here right that's
1:24:03about it but you need something for
1:24:05their subconscious mind to bounce off of
1:24:07right and so you talk a lot about women
1:24:09and stuff but you just have dudes on the
1:24:11page right it's like this is what women
1:24:13want but then it's like just pictures of
1:24:14guys right and so it's like for example
1:24:18I would have a section like this is a
1:24:19this is this is a you know this is I'd
1:24:21like to meet meet like whatever Jane do
1:24:24she's you know she's whatever age or
1:24:27she's this she's this she's this she's
1:24:28this and she's not going to she's not
1:24:30attracted to guys whatever who that is
1:24:31this and these are her friends her
1:24:33friends don't want these guys they want
1:24:34this right you need to have that section
1:24:36in there um you need to have that
1:24:39section in there right and then you need
1:24:40to explain like like why is it that
1:24:42that's what they want right so um this
1:24:46body things that makes women see you as
1:24:48a dominant man like that
1:24:55for example how does it feel I never
1:24:57like to ask feeling questions like you
1:24:58know what do you I would says what do
1:25:00you see feeling is
1:25:02a you can't capture it right like what
1:25:05do you see like when you look in the
1:25:06mirror what do you see do you see
1:25:07somebody back do you see do you see this
1:25:09in a picture of a man right Etc right
1:25:11look in a mirror and then you see when
1:25:13see this what women they this they don't
1:25:16dat this uh they this they don't they it
1:25:18is
1:25:35the other thing that's missing here is
1:25:36like um most dudes aren't tall and
1:25:38basically you're saying be like even if
1:25:40you're shorter and you have this body
1:25:41type wom will be attracted to you so
1:25:43it's missing that quite a bit you to
1:25:45have that too
1:25:48okay yeah um let's see
1:26:13yeah I suspect that 42% is here when
1:26:16they get to this level right here so
1:26:18what they have to do um you're you're
1:26:20losing them because it's like ultimately
1:26:22this is what women want but then it's
1:26:24like you're you're having a pictures of
1:26:26guys so you need to put more pictures of
1:26:27women like there and basically like
1:26:29you're you lost a core beginning
1:26:32message um core beginning message of it
1:26:37right
1:26:42yeah yep makes sense yeah just just a
1:26:46bunch of stuff you got to do um and then
1:26:48of course um yeah the vssl here vssl
1:26:52consumption is not bad you have a good
1:26:54you have a good retention so basically
1:26:55it needs to figure out what's going on
1:26:56here look at that
1:27:00um and then also like in your in your
1:27:03ads you see like you have a picture of
1:27:04women whatever but it's like you need to
1:27:07have more women because that's what
1:27:09women want that's what you got to have
1:27:10right and like what I would do is I
1:27:11would put like women with like dudes
1:27:13that look like that but in the gym
1:27:14situation I think use AI to generate
1:27:16those pictures I think they'll increase
1:27:17the take rate yep that's how I generated
1:27:20that one all right good to go yep thank
1:27:23you you're welcome
1:27:24all right uh Jonathan you're
1:27:28back I think you oh there you are cool
1:27:31all right what's the outcome and what's
1:27:32the question uh just working on the vssl
1:27:35script I think we went on a few uh
1:27:37feedbacks but you wanted it to go on
1:27:41hot yes all right
1:27:47cool okay so this vssl is not fixable
1:27:51this is not something I can fix honestly
1:27:52it's it's not good like this has to be
1:27:54redone ground
1:27:56up now to do a ground up we need to have
1:27:59certain ingredients right like I need to
1:28:00know uh you know you can use the
1:28:03automatic clients thing or we can just
1:28:05do it together but for me to help you
1:28:07like I need to know your philosophy your
1:28:08principles your process with the
1:28:10audiences um what the product is what's
1:28:13the transformation what's their
1:28:14limitations like I need all of that
1:28:15stuff to help you to give you the
1:28:18structure of it but because right now
1:28:19basically like you uh you've taken the
1:28:21AC copy yeah and uh just kind of like
1:28:24mangled that together and it's
1:28:27like you know it would take hours to
1:28:30untangle it to make it work as it so the
1:28:32foundation is wrong right so we have to
1:28:33rebuild it and so for example do you
1:28:35want to turn your passion off yes my
1:28:37name is okay you may not heard of me
1:28:39it's like there's a lot of Disconnect a
1:28:40few years ago so it's like we're going
1:28:41from like thought is here thought is
1:28:43here thought is here thought is here
1:28:44thought is here thought is here you know
1:28:46what I mean it doesn't move them through
1:28:48so we basically need to um come up with
1:28:52those principles and then what I'll do
1:28:53is I'll send you some swipes or I can
1:28:55help you I'll do the opening for you
1:28:57whatever and give you the structure and
1:28:58we'll go from there okay that's the best
1:29:02path forward okay so should I wait for
1:29:04your feedback on Fast feedback or
1:29:06something or how do you want me to kind
1:29:07of follow up on this one yeah so you
1:29:09need to it's the same thing with Iden if
1:29:11you watch I think you were away while he
1:29:13was on but if you watch iden's Fast
1:29:15feedback here I I request the same
1:29:17things from him which was principles
1:29:19philosophy process audience limitations
1:29:22Etc like I need to know everything about
1:29:23the audience
1:29:24and the product in order to because
1:29:26ultimately it's like all selling is is
1:29:28just connecting audience with a product
1:29:29that's that's what marketing is we're
1:29:31just connecting right but I can't
1:29:33connect without knowing what I'm
1:29:34connecting right it's like I don't know
1:29:36what I'm connecting it's like I don't
1:29:37know what audience I don't know what the
1:29:38product is what the process is I can't
1:29:39connect any of it if I don't know what
1:29:41that
1:29:42is okay so so we need those things to
1:29:44connect it once we connect it then it
1:29:46becomes very easy you
1:29:47know okay good to go yeah so I'll just
1:29:52rewatch this I think this one is
1:29:54recorded right yeah I'll just rewatch
1:29:55this and uh I'll send you whatever you
1:29:57need uh from like the the asks you at
1:30:00you just ask me yeah watch the calls on
1:30:02uh principles and philosophy of offers
1:30:04selling to outcomes 2.0 um and then
1:30:06leading to limitations like those those
1:30:08three or four calls is what you need to
1:30:10get this yeah okay all right good to go
1:30:13yeah yeah sounds good all right Steve
1:30:15you're
1:30:16up Hey so uh I am rebuilding the site
1:30:20and as I'm rebuilding the site with the
1:30:21new
1:30:22templates um I having new graphics
1:30:25generated or created so I want to see if
1:30:28you can look at those graphics and then
1:30:29give some feedback so I can tell my guys
1:30:30to go whatever edit is necessary yeah I
1:30:33just sent the link I I sent the link in
1:30:36the
1:30:37chat okay cool
1:30:41um this is in no particular
1:30:46order are you using our kits that we
1:30:49have in the in the
1:30:52thing um
1:30:54he basically is recreating he's
1:30:56basically recreating it just from the
1:30:58graphics on the on the template okay so
1:31:01whoever's doing this is not good at
1:31:03fonts like one of the things I look at
1:31:05for as far as a good designer font use
1:31:07right I like when I hire designers like
1:31:10I look at their fonts if they can use if
1:31:11they know about fonts that's like a mark
1:31:14of a great designer right no fonts not a
1:31:17great designer I'll just show you right
1:31:18so for example look at this like live
1:31:20recording of how to listen you see how
1:31:22the of how to is smaller than like it's
1:31:24it's you see what I mean it's like uh
1:31:27let me let me draw for you like so watch
1:31:29this
1:31:34live right so for example like let's
1:31:36have I'll just show you the difference
1:31:38so you can see
1:31:41um and unfortunately like if if a
1:31:44graphic designer doesn't get fonts
1:31:46there's not much you can do to make them
1:31:47get fonts right I used to be a graphic
1:31:49designer and it's like this is GNA crush
1:31:51him because he's proud of his fonts so
1:31:52we'll see where this goes oh he could
1:31:54cry all he once I don't care but this
1:31:55the truth right so basically look at
1:31:57this headline like this is terrible
1:31:58right it should basically be like this
1:32:01thing should be like that see see look
1:32:04let me just make this 20 I see what
1:32:07you're saying 26 yeah just how how it
1:32:09lines up yeah right so it's like that
1:32:12right and then also he's using kind of
1:32:14very generic fonts there's they're
1:32:15they're not like they're just I think
1:32:17that's altica or something they're
1:32:18they're expected good font supposed to
1:32:21be unexpected so like with the NB brand
1:32:22kits every color has a different font
1:32:24right it's not we don't just throw it
1:32:25together right so that the size of the
1:32:27font is too damn small right especially
1:32:29if you have all this space right here
1:32:31right and so it's like that and then I
1:32:33don't understand why he has
1:32:36chemistry chemical bonds in the
1:32:38background you see what I mean it's it's
1:32:40a little bit of
1:32:42a uh disconnected right so it's like I
1:32:45don't know why he has chemistry
1:32:47chemistry stuff and then he has this
1:32:48weird thing computer back there and this
1:32:50calculator and then you know it's just
1:32:53yeah uh you know so that's the feedback
1:32:55on it like objection proof selling it's
1:32:58like
1:33:00uh yeah the chemistry stuff doesn't it's
1:33:04yeah I mean if he just goes
1:33:06to uh theme forest.com and goes to
1:33:12Graphics types
1:33:14in abstract background you know this is
1:33:17you know simple for you know if a good
1:33:19designer is simple so basically just go
1:33:20here right you know he can take this
1:33:23background he can make this blue put it
1:33:24in the back it would look a million
1:33:25times better right looks cool the
1:33:26futuristic right so it's like you can
1:33:30basically he can go type in abstract
1:33:32background you know you got 60 abstract
1:33:34backgrounds for like $6 right you can
1:33:36you can put these as backgrounds right
1:33:38and it makes the C makes the book like
1:33:40come to life you know so like there's no
1:33:43need to use
1:33:44chemistry triangles right so font use
1:33:48background icon use it's like skill
1:33:50level three out of 10 right okay yeah so
1:33:53for example like this right like if it
1:33:54was me like I would take something like
1:33:56this right put it in the background um
1:34:00you know or like even that school like a
1:34:01little computer chip or something like
1:34:03that like but you got to look at little
1:34:05details right um so that's my honest
1:34:09feedback uh colors are okay they're not
1:34:11bad um there's an inconsistency of Blues
1:34:13so there's a bright blue this blue this
1:34:14blue is more uh desaturated this was
1:34:17more sat there there's more saturation
1:34:18which creates a weird
1:34:20thing he's not following consistencies
1:34:22and also the other thing that's kind of
1:34:23office like why is this laptop on the
1:34:25you shouldn't have an iMac on the left
1:34:27because hierarchically speaking this
1:34:29thing is about 27 in so this book has to
1:34:32be this book has to be like [ __ ] size
1:34:35of I mean that's a great book it's a
1:34:39three three foot book you know it's like
1:34:40a you know what I mean so little things
1:34:42like that it's a three-foot book right
1:34:44he does that um so the books books are
1:34:47huge uh you know and that should be
1:34:49centered like this is better but then
1:34:51it's also like if you have this on a
1:34:53page this in a page creating little
1:34:55consistencies uh yeah just [ __ ] like is
1:34:58it's just
1:35:01um uh a little disconnected you
1:35:04know yeah so that's my feedback on it
1:35:08okay great yeah I'm glad I brought it up
1:35:10because and any things but I'm not a
1:35:12visual person right like this is your
1:35:14background I'm not a visual person so
1:35:15this is great oh man I noticed sever
1:35:17details I used to be a designer before
1:35:18as a marketer so it's like I like I know
1:35:20how to get them like like fonts man like
1:35:22just I can tell a designer in inst
1:35:23simply their skills just based on fonts
1:35:26MH like if if they can do fonts they're
1:35:28good if they can't do fonts forget it
1:35:31and fonts is not something you can teach
1:35:32them they either people either have it
1:35:34or they don't I used to actually design
1:35:35fonts like used to play with design you
1:35:37can make your own fonts yeah that's a
1:35:40whole different AR you talking about
1:35:42font you talking about like text layouts
1:35:43or you talking like like the way lay the
1:35:46text or you saying just also the font
1:35:47Choice like the actual font setting font
1:35:50Choice the the layouts like the the size
1:35:52of it he just put this little [ __ ] in
1:35:54the back he just copy and pasted this he
1:35:56didn't he didn't you know uncover like
1:35:57even this right here like you see
1:35:59uncover meaning and intent he doesn't he
1:36:01doesn't understand line height this line
1:36:03Heights off and like you see how the u m
1:36:05and I are almost glued together yeah
1:36:09that's basically 90% line height it
1:36:10should be like 1.2 uh and then basically
1:36:14it says on top proof like that's they
1:36:16shouldn't cut that off so it's like two
1:36:18cut off and then also he doesn't have a
1:36:20like I'll give another ex he doesn't
1:36:21have a drop shadow see between these two
1:36:22papers it doesn't have a drop sh so it
1:36:24looks like one paper you know so just
1:36:26little things like little things are
1:36:29screwed up then for example if you look
1:36:30at this report right here and you look
1:36:32at your book he has a black strip down
1:36:34there but then you have a big white big
1:36:36yellow strip right there so there's just
1:36:38inconsistent you know U and then icons
1:36:41too just generic icons he just put there
1:36:43you know so yeah just
1:36:46yeah okay that's great uh can I ask one
1:36:49more question related to this uh so on
1:36:52the fast back yesterday you know you
1:36:54kind of mentioned like I'm too attached
1:36:55to the templates right the the
1:36:57previously written scripts and so on mhm
1:37:00so um is there like a framework on like
1:37:04what is like like for us with our sales
1:37:06process right like we have to set
1:37:08expectations we have to spend a lot of
1:37:09time going through pain then we have to
1:37:11go and remove all the decision makers
1:37:13then we we resolve the time frame and
1:37:15then we resolve then we negotiate price
1:37:17then we get everything in writing and
1:37:18then we pre prevent remorse before we
1:37:20leave right like that's our sales
1:37:21process right other the checkpoints I
1:37:24have to hit in our sales process is
1:37:25there like checkpoints we have to hit in
1:37:28a vsl or checkpoints we have to hit on a
1:37:30sales letter yeah there's only three
1:37:33agree to they have to agree to a problem
1:37:34agree to a solution agree to product
1:37:36like that's basically always it okay
1:37:39because like you have a sales letter
1:37:40that's like 20 pages and you have a
1:37:41sales letter that's like five pages you
1:37:43vssl is like five minutes you have vssl
1:37:45is 20 minutes
1:37:46like so really it's just those three
1:37:50Milestones yeah if they already agree to
1:37:52the problem
1:37:54and they coming in they just want a
1:37:55solution short sales letter if they they
1:37:57haven't agreed to a sales letter long
1:37:59sales letter that's that's what the
1:38:01determines the length to the
1:38:02vssl okay they agre if they agree to the
1:38:05problem agree to the solution and they
1:38:07just need a product then super short Sal
1:38:09letter are there any additional sub
1:38:12Milestones within the um agreeing to the
1:38:14problem or agreeing to the
1:38:16solution yeah there's a background it's
1:38:18like layers the background is like the
1:38:20reasons they need to buy so it's like uh
1:38:23you know I'll talk about this in the
1:38:25bizop call but it's like you know of
1:38:27course so they buy there's a reason they
1:38:28want to buy which is the outcome right
1:38:30but then so for example it's like people
1:38:33might want to buy a Porsche 911 Turbo
1:38:35right because it's it's a great car it's
1:38:37fast and everything right that's the
1:38:38outcome but people also need a reason
1:38:41that it's a good price people also need
1:38:42a reason it's reliable people need a
1:38:44reason they can fit like I can't buy it
1:38:46because I'm too big they don't fit the
1:38:47damn thing right so it's like there
1:38:49needs to be these there needs to be
1:38:50multiple reasons for it right so so most
1:38:54people just focus on one reason but you
1:38:55have to have multiple reasons it's like
1:38:57imagine the reason they catch them it's
1:38:58like they hook them into into buying
1:39:00right so the more reasons they have
1:39:02that's one of the reasons you know use
1:39:03the word without and removing
1:39:05limitations and stuff because that's
1:39:06actually a reason for to buy so so they
1:39:10need to have many many reasons to buy
1:39:12but most people think reasons to buy are
1:39:13just the outcome but it's not it's also
1:39:15the things that allows the outcome to
1:39:16happen without the
1:39:18trade-offs got okay thank you there go
1:39:21all right yep all right
1:39:27Nick I'll be back I get some more water
1:39:29Nick you're
1:39:31up wait bro is my turn
1:39:35already not anymore you had to get wider
1:39:38oh okay cool perfect because that gives
1:39:40me time to pull up when I need to pull
1:39:41up damn that was crazy crazy fast
1:40:19yeah Nick it's your
1:40:20turn what up how you doing good man all
1:40:24right what's the outcome what's the
1:40:26question uh I just I mean My outcome is
1:40:30a page that converts at uh at 50% uh no
1:40:35I just I just need you to look at this
1:40:36page for um it's my it's my clean bizop
1:40:40page I just want to you
1:40:42know I'm sending it to you right now
1:40:45can't look at the pages
1:40:47telepathically I thought you could I
1:40:49thought you reached that level oh man
1:40:51all right this thought you're gonna ask
1:40:53will project into my brain um yeah I
1:40:55don't have the video up yet but it will
1:40:57be soon I think your qu is a little too
1:40:59big I think just throwing it off um I
1:41:02think these designs this Graphics will
1:41:03be better so how we went from Z to 50K
1:41:06well you can put a dollar sign 0 to 50K
1:41:08per month okay highly with highly
1:41:10profitable pressure washing business
1:41:12using a simple profit system that allows
1:41:14you to get started by using a
1:41:17simple profit system allows you to get
1:41:19started for next to nothing okay without
1:41:21KN you got to with having to quit your
1:41:24job without Etc so how we
1:41:32okay how long like so I would say
1:41:35something like how we launched a highly
1:41:36profitable pressure washing business
1:41:38that went from 0 to 50K a month by using
1:41:42simple propit system so I I think I
1:41:44would structure change a structure like
1:41:45that okay here's why a pressure
1:41:49Washington here's why pressure I was
1:41:51remove the a here's why pressure washing
1:41:53business is one of the most Prof
1:41:55businesses this turn 24 even if even if
1:41:57you don't have experience don't have
1:41:58time or whatever this this is this go
1:42:02yeah [ __ ] go level this thing right
1:42:03here I don't know why it does that this
1:42:04super ass long thing right here yeah I
1:42:07don't know why it does that stretch um
1:42:10I'll try to fix it
1:42:14yeah it's good I would just put more
1:42:16images here I think the hinge is going
1:42:17to be really big for you as well
1:42:20here what is the hinge
1:42:23um it's it's the copy hinge it's this
1:42:25thing I found with bizop well I've been
1:42:27using it for a long time so but I just
1:42:28like I just identified it that like
1:42:30makes the All Copy convert a lot better
1:42:33yeah we'll do a call on it Thursday I
1:42:34talked about it earlier I don't know if
1:42:35you were paying attention to with um who
1:42:37was it there was uh Dean I watch
1:42:41replay yes it's missing that um right
1:42:44here this guy looks like a mutant or
1:42:46whatever so it's like a I would make a
1:42:48little
1:42:49consistent these steps right here
1:42:51shouldn't like these steps should be
1:42:53less than that should be easier okay
1:42:55okay uh you're missing like a lot of
1:42:58space here so it's like I have to scroll
1:42:59I know on mobile be fine um yeah this
1:43:02looks like one of those like Florida gas
1:43:06stations yeah dude that's the
1:43:08inspiration no
1:43:09no he went for a drink and like that's
1:43:12it take pictures in graphic
1:43:18designer no that was ai ai did that yeah
1:43:21really yeah okay cool all right so
1:43:25yeah I think it's I think it'll
1:43:35convert what's it dead end dead end blue
1:43:38collor job making next to making next to
1:43:41nothing too earning or 50k a month okay
1:43:45by there you go that's
1:43:47good uh yeah you're missing the hinge
1:43:50there's not much proof yeah so once you
1:43:53once you listen to a dein's thing you'll
1:43:55see all right all right yeah so you need
1:43:58more images on the left okay yeah looks
1:44:03good though overall I think this bar is
1:44:04too fat I would up I would rapid return
1:44:07method I would just upgrade the graphics
1:44:09a little bit to just be
1:44:12nicer yeah I like these I like these
1:44:14these are cool actually you should use
1:44:15more of these yeah I kind of like them
1:44:17too yeah they're nice little comic yeah
1:44:21it makes it makes it pop a little bit
1:44:23more yeah so I think it's good like just
1:44:26scanning it but I think it's missing
1:44:27images and stuff like that and so like
1:44:29add more images what's the general rule
1:44:32of thumb for like images like how many
1:44:33Scrolls should there be like a image as
1:44:36I told uh what's his name U Brandon um
1:44:38they should be able to consume a sales
1:44:40message without reading a word of font
1:44:42word of copy they should be able to get
1:44:43what this is
1:44:44about so okay when you have both and
1:44:47it's like okay you're good so that's the
1:44:50way you look at it you just assume like
1:44:51okay like how do we communicate images
1:44:52because it's interesting like direct
1:44:54response we're communicating in words
1:44:55right but not much images it's actually
1:44:58quite a sh right but branding it's like
1:45:00we're all communicating images not much
1:45:01words right yeah d That's the shift how
1:45:04do we do both right and then you just
1:45:06think about how do then once you write
1:45:07the copy let's communicating images and
1:45:09that's going to increase a lot so it's a
1:45:11skill to be developed which you can
1:45:12develop very easy right like what does
1:45:14it say so yeah this is good I would just
1:45:17add that stuff um change that stuff L
1:45:19shrink this thing I would touch up the
1:45:22graphics a little bit um
1:45:23um and
1:45:25uh yeah this right here too is I think
1:45:28this logo like you should shrink it
1:45:30eating up a lot of space okay okay cool
1:45:33you good to
1:45:34go yeah if you think it looks pretty
1:45:36cool besides images yeah yeah I mean we
1:45:39I'll look at it one more time for you
1:45:41but yeah Oh no you're good you just
1:45:43looked at it okay all right Anton thank
1:45:48you all right Antonio you're up all
1:45:51right what's up man I'm gonna stand this
1:45:53to you you could open it privately so it
1:45:56doesn't R my offer um we're doing a new
1:45:59rule change after this week we're not
1:46:01doing any more private hot seats like we
1:46:03did that last time and it became really
1:46:05difficult because it's like I had to
1:46:06give like it's difficult so I'll look at
1:46:08it this time for you but it's like going
1:46:10forward after this week no more private
1:46:12hot seats um okay that's fine yeah
1:46:14because like last week it was like I had
1:46:16three or four and it was just like hard
1:46:18cuz I'm like I have to I get in the flow
1:46:20I look at it then I got to like figure
1:46:22out what to say how to say it not to say
1:46:23it you know what I mean so it becomes
1:46:24really difficult I can do it on Fast
1:46:26feedback it's fine but it makes it
1:46:27difficult here but go ahead what's your
1:46:28question
1:46:29here yeah we're just um adding the
1:46:32outcomes 2.0 and you told me to add what
1:46:37you told me to do on Fast feedback and
1:46:39so I did it I highlighted it in blue
1:46:42yeah and I just wanted to get your
1:46:43opinions on it can I share the screen so
1:46:45I can show you which blue it
1:46:48is do whatever yeah I'm kidding I'm not
1:46:52I respect your privacy
1:46:55yeah all
1:46:57right see this is hard because like I
1:46:59got to read it but I can't you know so
1:47:01let's
1:47:06see what feedback do you want on this
1:47:09like I just want to make sure that it
1:47:11aligns with outcomes 2.0 and you said to
1:47:14kind of tighten it up so that's the
1:47:16tightened up version and I just wanted
1:47:18to see if it if it actually flows yeah
1:47:20and um it it's a it's aligned with what
1:47:24you teach with the alchs 2.0 man it's
1:47:26hard to do that I can't share the screen
1:47:28let me try all right where I can't even
1:47:31read the damn thing out loud hold
1:47:40on so that thing is like basically you
1:47:42go like the first thing you need to do
1:47:43is understand why she's not
1:47:45communicating responding whatever
1:47:46whatever whatever and that comes down to
1:47:48blah blah blah blah that's why where we
1:47:50first Focus you need to have that change
1:47:52it the first one on the second
1:47:54one um and the reason she's not doing
1:47:57this because she's the re you're missing
1:47:59situational context so it's the reason
1:48:00she's not responding to you doing this
1:48:02is this is because she doesn't believe
1:48:04whatever whatever whatever right and
1:48:06that's why that's why that's why she
1:48:08thinks and when she thinks this is what
1:48:10happens right you're missing that so
1:48:11that's that's you're missing that little
1:48:13Nuance okay cool okay that's um that's
1:48:17pretty much it I just have one more
1:48:20question I know that that's a meme right
1:48:22now but is it cool I just uh no I don't
1:48:25I don't mind I don't mind the questions
1:48:27here it's just that on Fast feedback
1:48:29people started using the two extra
1:48:30questions as like they would literally
1:48:33submit like hey like guy like I need you
1:48:35to look at
1:48:36this and then it was like look at this
1:48:39and look at this and it was like three
1:48:41things I'm like I'm not looking at three
1:48:42things it's fast feedback for one thing
1:48:44and that's it and it ended up people
1:48:45people don't want to come on hot seats
1:48:48cuz you know time zones I get it but
1:48:49it's like I'm not treating hot seats as
1:48:51fast feedback so I'm just rejec that so
1:48:53here it's cool I'll answer questions
1:48:54it's fine you know yeah Ahad so then my
1:48:57my only question is is I thought my
1:49:00opt-in had dropped like uh
1:49:03drastically but then because I was kind
1:49:05of like two zeroed in so I took like a
1:49:08step back and I was like wait a minute
1:49:09what's going on here and I got better
1:49:11tracking software and I realized that my
1:49:14optin only dropped for people who were
1:49:17going through my Google search ads and
1:49:19then my YouTube ads uh and so so I'm
1:49:22thinking about completely just like you
1:49:25know pausing the Google stuff right now
1:49:27it was doing fine until about recently
1:49:31when the outage happened and then things
1:49:33kind of went like to the [ __ ] and I
1:49:35didn't even touch anything at that point
1:49:38um but before they were converting in I
1:49:40don't know what's going on with them now
1:49:42so well before you before before you
1:49:44pull that plug you should do some
1:49:46analysis and see where those backend
1:49:47buyers came from because sometimes you
1:49:50might have things go real bad like that
1:49:52but they actually be are back at buyers
1:49:54Google buyers tend to be better buyers
1:49:57than Facebook even though their
1:49:58performance is might not be as high oh
1:50:01okay that that that that's actually some
1:50:04insight so then when I when I because
1:50:07when I looked at those guys that um come
1:50:11from Google search they spend more time
1:50:13on the page but they'll for some reason
1:50:17just kind of like dip afterwards and
1:50:20they'll they'll go through like a good
1:50:21majority or they will go through um
1:50:24especially now that we've added the
1:50:26outcomes 2.0 and we're kind of like
1:50:27tweaking it a little bit more um and
1:50:29they'll go through a good majority but
1:50:32they just ultimately end up dipping and
1:50:34I know that they're higher intent but is
1:50:37there anything else that like I would
1:50:39need to do to kind of capture the
1:50:41Curiosity or what can I bring to you for
1:50:43us to kind of like decipher okay like
1:50:46Facebook Facebook people opt in at a 12%
1:50:49rate which is fine but um but uh when it
1:50:53comes to Google they opt in at like a 6%
1:50:56which you know drags the overall what do
1:50:59they buy at what did they bu what's the
1:51:01checkout page conversion do they if the
1:51:02check out page conversion on Google is
1:51:04double then it's like it's the same
1:51:05thing right it's it's basically it's
1:51:08basically the same um it well so on
1:51:12Facebook the checkout is about like 60%
1:51:15conversion and then on and it's like a
1:51:17much higher opin and then on um Google
1:51:21it's like about a 40% conversion about
1:51:2330% conversion it just
1:51:27depends uh I just need to see the Google
1:51:29ads I think basically I think the
1:51:31difference is that Facebook has more
1:51:32recency because I think they change
1:51:34relationship status sorry I think on
1:51:37Facebook it detects more of a change of
1:51:38relationship status but I think with uh
1:51:41with Facebook I don't think it
1:51:43uh I think I don't think Google knows
1:51:46that relationship status change quite as
1:51:48fast so I think that's the
1:51:50disconnect okay okay cool then I'll just
1:51:53bring that to you on Fast feedback and
1:51:54then we'll kind of we optimize that [ __ ]
1:51:56sounds good man all right David
1:51:59appreciate it you're welcome all right
1:52:01yeah so um back to you with the Riders
1:52:05room OT one stuff again what do you want
1:52:09me look at um I made the changes he told
1:52:11me to make fast feedback yesterday I
1:52:14baled them and made them on green
1:52:16highlight okay not sure if I implemented
1:52:18the putting them into the problem State
1:52:20correctly thing this right here yep
1:52:33okay put in the UPS soft I would talk
1:52:36about like if you're okay with mediocre
1:52:38copy story I would just say something if
1:52:40you're okay with struggling or having if
1:52:42you're okay with taking time if you're
1:52:43okay with this I kind of expand it
1:52:45more you
1:52:47know this is weak needs to be more beef
1:52:51up
1:52:54and I wouldn't say learning curve like
1:52:57nobody cares about learning they what
1:52:59the outcome so it's like if you want to
1:53:01you know have this this this this this
1:53:03this this and this instead and cut your
1:53:06learning curve that's fine so you need
1:53:08that
1:53:14um I would change this like after
1:53:16writing for 20 years writing you know
1:53:19putting out 42 books and talking to a
1:53:21thousand people
1:53:25yeah the number one the number one the
1:53:27biggest challenge is it Flow
1:53:31State you know flow flow state where
1:53:33inspiration comes writing Etc that's why
1:53:36I struggle
1:53:48uh what is right what is this perfect
1:53:50writing space what's that mean um I
1:53:53think it's like how they how their desk
1:53:55and the the environment they writing in
1:53:58a setup then you want to talk about
1:53:59writing environment not space yeah sorry
1:54:02writing environment because you can have
1:54:04head space mental space you know
1:54:06whatever so physical space you so I say
1:54:08perfect writing environment yeah that's
1:54:11how we
1:54:13do once your book is done publish ready
1:54:15Etc you need to expand this then then
1:54:17the next thing the next thing you'll
1:54:18have to do is make sure it stands out
1:54:21from the crowd and basically then I have
1:54:23a picture of like books like a ton of
1:54:24books on the Shelf like what you know
1:54:27you know here's what makes your book
1:54:28different so when people walk by uh they
1:54:31notice it
1:54:35uh uh because if you want to become you
1:54:37have to write you have to write
1:54:38regularly um I which is become if you
1:54:41have a successful writer you'll need to
1:54:43be you know one of the fastest ways to
1:54:44become a successful writer is being
1:54:46around other successful writers right
1:54:49nothing breeds success like success then
1:54:50you go into that um here it's like
1:54:59uh then it's like once you're done how
1:55:01do you know your writing is good to go
1:55:03um and that's why you know the best way
1:55:05and your readers are going to resonate
1:55:07the best way is to get other people
1:55:08reading your material giving you
1:55:09feedback on it right and that's why I
1:55:12will know so that change that
1:55:20uh um
1:55:26now if you want to get to get ahead
1:55:28where it doesn't doesn't understand
1:55:31that uh you need to Define this more
1:55:34clearly okay so Clarity there um yeah
1:55:38like I will be honest like I'm not I'm
1:55:40just not sure like what's the point of
1:55:42these U like this like they are selling
1:55:45this as a like 's the State of the Union
1:55:47call or something where they are like
1:55:49giving updates in the publishing
1:55:50industry but I'm not sure like how to
1:55:51frame that because
1:55:52uh I don't think that matters as much
1:55:56but might just be me well I would just
1:55:59change it basically like I would
1:56:01reposition it to say something like you
1:56:02know um much success of of writing books
1:56:06comes of right timing and what what what
1:56:08what people are interested into right
1:56:09and so that's why you're going to know
1:56:10what they're interested into what
1:56:12they're Etc right so you use that right
1:56:20so yeah and then here it's like
1:56:24uh man they have a lot of stuff that
1:56:26just seems like all over the place
1:56:36um I would just like make writing fun
1:56:39again so you get paid reward at readed
1:56:40and participate with other writers right
1:56:43don't change that uh
1:56:54um I would change it basically it means
1:56:55that when you when you sit down to write
1:56:57you'll be able to write it means that
1:57:00you know you'll have the perfect
1:57:01environment to write it means that you
1:57:04you'll have confidence whatever to write
1:57:07and it means that you'll never feel
1:57:10alone D and all that translates to you
1:57:12actually doing this you become a writer
1:57:18uh so the question is you know uh
1:57:28do you want do you truly want to become
1:57:30a great writer do do you truly want to
1:57:33get the
1:57:34recognition do you want to get Etc and
1:57:37what's all that worth to you then I will
1:57:38go with that
1:57:41uh uh I think that's
1:57:43it yeah so um my second question is like
1:57:46do I put the engineering commitment
1:57:49stuff at the end or is that like just
1:57:50way overboard like um because I think
1:57:53that the UPS is already like a bit long
1:57:56it's too long I
1:57:57wouldn't okay yeah it's a little winded
1:58:01I think if anything like I would get
1:58:02more clarity and make these sections
1:58:03concise because they just they're just
1:58:06see they're just kind of like they're
1:58:07just threw a lot into it yeah it's it's
1:58:10a whole bunch of stuff but I'm just like
1:58:13just not sure like how to uh how to
1:58:16position it in a way that
1:58:18like I want to put in everything so um
1:58:21so client is satisfied but also like
1:58:24want to make sure that the offer like
1:58:26the offset is appealing enough so yeah I
1:58:28hear you all right well let's work on
1:58:30that and we'll keep continue going on it
1:58:33okay all right uh Max you're up yo Ellen
1:58:37hi hey man all right what's the outcome
1:58:39with the question um the outcome is that
1:58:42we are selling an online event for like
1:58:45a Summer Festival uh we had the first
1:58:48fast feedback uh two weeks ago yes and
1:58:51now I set up a website like um related
1:58:55to your AC style and it would be perfect
1:58:58if you just um yeah look overall um over
1:59:01the site and give me some feedback about
1:59:03it so it's taking place on the weekend
1:59:05already and uh I could reduce the CPA
1:59:08from 400 bucks to 240 Euros but it's
1:59:12still really high we have the problem
1:59:14that actually it's it converts really
1:59:16well with a high CPC like around 7even
1:59:19eight
1:59:20EUR and if I go more Broad and I have a
1:59:23cheaper CPC um it just it's the wrong
1:59:26people it's not qualified enough so
1:59:30yeah problem so what's the conversion
1:59:33rate um yeah on the good campaigns it's
1:59:37like it's like seven to eight% for a
1:59:41sale like the conversion rate that's
1:59:43really good for 37 bucks um yeah but but
1:59:46I mean the CPC is really high so we pay
1:59:48like for the good campaigns 150
1:59:52CPA I mean that that that's not an offer
1:59:55problem that's a Facebook problem so
1:59:56like looking at the pages I'm going to
1:59:57fix your fix your uh Facebook
2:00:01stuff you know but I can give you some
2:00:03tips on a page if you want yeah I mean
2:00:05what what was interesting I first
2:00:07redirected them directly to the checkout
2:00:09page and now when I change to this style
2:00:12we we get a really different CPM and
2:00:15better CPC and now like in order to
2:00:17scale it's like kind of the
2:00:19question yeah how we should approach it
2:00:22I I guess it's a Facebook problem yeah
2:00:23but I tried a lot of copies and maybe
2:00:27you yeah you have some insights we we um
2:00:30I had the opin first uh like it's normal
2:00:34but the opt-in like at to card was
2:00:35around 100 bucks and now my theory is a
2:00:38little bit that they just should should
2:00:40that they should check out
2:00:42directly so it's just a little bit all
2:00:44over the place I need some data from you
2:00:46like uh like you know what's the do you
2:00:48have that what this is on YouTube so you
2:00:49wouldn't have the play rate so first off
2:00:50it's like I wouldn't put this here
2:00:52because you might have an ad running
2:00:54right here you might have an ad running
2:00:55so I would actually hose this video
2:00:56somewhere else that's the biggest issue
2:00:59you have um I would make this headline a
2:01:01little bigger it looks too small right
2:01:03here it needs to be more prominent um I
2:01:06like the page I think 82 hours like
2:01:08basically tells people they can come
2:01:09back later um so if you're going to have
2:01:11a you know we start together in 82 hours
2:01:14like I wouldn't I would maybe test
2:01:15without that
2:01:17um you know I would have more images
2:01:19here like make it pop more
2:01:24um yeah so in summary this is good I
2:01:27want to be
2:01:36there what is this
2:01:42translate yeah it's tough right now for
2:01:44the in the business context in Z here in
2:01:46Germany it's
2:01:47like everybody's just paying lots of
2:01:50money in Facebook and don't convert that
2:01:52well yeah yeah so this this hosted on
2:01:55YouTube stuff is kind of like off yeah I
2:01:58would get it off of YouTube um yeah I
2:02:01mean the best thing to do is just to
2:02:03like again submit on Fast feedback and
2:02:05give me data because right now it's like
2:02:06I need to look at the data like I need
2:02:07to know like what uh what is the add to
2:02:10card what is the conversion rate what's
2:02:12the ad like I need more information
2:02:13right but it sounds like you have a
2:02:14Facebook problem not a page problem page
2:02:16converts really well so the only other
2:02:18solution would be to go a little more
2:02:19Broad and then make the page more
2:02:21inclusive to work
2:02:23onroad okay so I'm going to send you
2:02:24some add copies and some more data first
2:02:26feedback yeah but follow the face
2:02:29feedback template because it's like
2:02:30everybody has to templ it's like one
2:02:31thing and two questions questions are
2:02:33just questions not like extra things to
2:02:34look at so very different I go to keep
2:02:37that keep that structured all right cool
2:02:39I think that's everybody is that
2:02:40everybody Elvin all right cool easy
2:02:43hours for today under two hours yeah
2:02:46that's nice we're good
2:02:48done finished all right cool appreciate
2:02:51you guys thank you so so much we'll
2:02:52render this thing uploaded and uh I'll
2:02:54see you Thursday on a call I'll be
2:02:56around most of the day if you guys have
2:02:57any questions bye everybody take care

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