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$0 to $1M: The NEW Business Model for Creator-Entrepreneurs — Transcript

by Mike and Matty · 3,433 words · 504 segments · language en · Watch on YouTube

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0:00There's a new business model where
0:01regular people can build million-dollar
0:03businesses faster [music] than any point
0:05in history. And because of technology
0:07and AI, you can operate it without
0:09building a massive team or working 100
0:11plus hours a week. Once you start,
0:13everyone is going to hit the same three
0:15walls. Going from zero to 10K per month,
0:18scale from 10K to 30K per month, and
0:20going from 30K to 80K per month. Because
0:23each one of these phases has a crucial
0:26constraint that [music] keeps you stuck.
0:28So, in this video, I want to give you
0:29the clearest road map possible. I'm
0:31going to try to compress everything that
0:33I've learned, the millions of mistakes I
0:35made along the way, so you can build a
0:36million-dollar business in half the
0:37time. But first, I need to explain what
0:39is this business model and why right now
0:42is it the smartest kind of business that
0:43you can build. So, the business that I'm
0:45talking about here is an education
0:47business. Very simply, an education
0:49business is a business where you're
0:50teaching a skill to somebody else. To
0:52start an education business, you need
0:54$0. The education and your ability to
0:56teach someone is the product that you're
0:58selling. [music] And with the tools that
0:59we have right now, social medias, AI,
1:02you don't really need a team to get
1:03started. There's literally no overhead,
1:05and most of that revenue stays with you.
1:07Now, the next question becomes, what
1:09skills should you actually teach? If you
1:10want to charge meaningful dollars for
1:12[music] the skill that you're selling,
1:14it must cleanly fit into one of the
1:17three core pillars that everyone will
1:20pay for: health,
1:22wealth, or relationships. You always
1:24want to think about the problem that
1:26your skill actually [music] bridges the
1:28gap to. So, helping someone go from
1:30point A, where they can't do something,
1:32and B, be able to do that thing. And
1:34your skill fits right here. Now, the
1:36problem with my first business was I was
1:37helping students get better grades.
1:38[music]
1:39Doesn't really help you improve your
1:40health, doesn't really help you improve
1:42your relationships, and it doesn't
1:43really help you make more money. And so,
1:45selling that skill has a pretty low
1:47ceiling. Compare that to our current
1:48business where we help brands and
1:50business owners build YouTube channels
1:52to get more leads and customers. And so,
1:53it's really clear what they're investing
1:55into. If you're unsure of which one of
1:57these three skills you want to help
1:58people with, I would highly recommend
2:00going for the wealth one if because it's
2:02the clearest and easiest one if your
2:04skill doesn't touch health, wealth, or
2:06relationships, reframe it until it does.
2:09[music] And I promise you, whatever
2:10skill you're trying to teach, you
2:11probably can relate it to one of these
2:13three. Right? Instead of just teaching
2:15the skill of studying to get better
2:16grades, I would think a layer deeper.
2:18Why do students actually want to get
2:20better grades? Well, they probably want
2:21to get a better job. Well, I got into
2:23medical [music] school, so a much
2:25smarter approach would have been I would
2:26teach pre-med students how to get into
2:28medical school so that they can get a
2:30job as a doctor and increase their
2:32earning potential. That is a much more
2:34specific skill [music] that I could
2:35teach. Now, the most common reason I
2:37hear people push back is they say, "I
2:39don't really have any skills."
2:41One of the smartest places to look if
2:43you're not sure what kind of skill you
2:45have, just look at your past. Look at
2:47the last 5 or 6 years or in what kind of
2:50obstacles or problems have you learned?
2:52Those are the skills that [music] you
2:53can teach because there are people who
2:55are very similar to you, who are in that
2:57position, who want to get to where you
2:59are now. The easiest things you can do
3:01is just teach the former version of
3:03yourself. This is the exact stepping
3:05stones that I've taken as I've evolved
3:07[music] my business over the years. I
3:09got really good at studying. I taught
3:10that skill. Now, I've grown a YouTube
3:11channel. I help other people grow
3:13YouTube channels as [music] well. I have
3:14grown a successful business with
3:16YouTube. Now, I help business owners do
3:17the same. It's really [music] this cycle
3:19of learn something, teach something,
3:20learn something, teach something. Now,
3:22if you do have a lot of skills, you
3:23don't know how to frame it like I did
3:25into health, wealth, or relationships,
3:26[music] then I actually built a free AI
3:29tool, which you can access in
3:30description below. You can chat with
3:32this tool 10 minutes or so, it's going
3:34to give you a very clear path to what
3:36you want to position your education
3:38business around, and then get started
3:39helping people solve problems. So,
3:41knowing your skill and knowing what
3:42business model we're going into will
3:44naturally kickstart you into this first
3:46phase of going from zero to 10k per
3:48month. Probably one of the biggest
3:49reasons why these people fail going from
3:51zero to 10K, is because [music] they
3:53just make a course. And I totally get
3:55the temptation because I've made this
3:56mistake so many times. For some reason,
3:58the moment that we think we have proof
4:00of results, [music] our brain
4:01immediately jumps to, "Oh, let's just
4:03scale this thing." Trying to sell it to
4:05as many people as possible. Trying to
4:06scale too soon is one of the main
4:08reasons why these [music] businesses
4:10just fail within the first year. It's
4:11not because you don't have the skill,
4:13it's because fundamentally having a
4:15skill and teaching the skill are not the
4:16same thing. The fastest and the smartest
4:18way to go from zero to 10K per month is
4:20[music] to help three people get a
4:22result using the skill that you're
4:24teaching. Now, that doesn't necessarily
4:25mean [music] that you're going to work
4:26with just three people. That just means
4:28you have to get three people a result.
4:30The smartest thing you can do here is
4:32work one-on-one with them, over-deliver
4:35on getting them that results. Because
4:36when you work one-on-one with people,
4:37you really get to like intimately
4:39understand what are the main problems
4:42that get in the way.
4:43What are the issues with motivation?
4:44What are the right conditions in their
4:46life or the guidance that they need to
4:48actually [music] get that result? And if
4:50you have that like intimate, high-touch,
4:52close relationship, you really get to
4:55understand what does it take to get
4:56someone from A to B. So, obviously the
4:58next question is where are you going to
4:59find those first people that you can
5:00help? Start with people that you already
5:02know. We call this [music] looking into
5:03like your warm network, friends, family
5:06members, co-workers, family friends.
5:08[music]
5:09Reach into the people that you already
5:10know, and then just start to put some
5:11feelers out. Try to see if you can just
5:13help anybody get that result that you're
5:15looking for. If you've never helped
5:17someone with the skill and the problem
5:18you're trying to to teach, you might
5:20have to do a few of those reps up front
5:22for free. This is actually something
5:23that I did a lot when I was starting my
5:26first [music] business. I would
5:27volunteer on my grad school as a tutor
5:29for the students that were coming in. I
5:31did it for free for a while until I
5:33started getting students who got better
5:34grades. And then I was like, "Okay, now
5:36that I'm better at this, it's going to
5:38be [music] easier to charge for it
5:40because you actually have results and
5:41proof that you can do it." Now, you're
5:43also probably wondering why three? I
5:45think three is a magic number because if
5:47you do it once, maybe it was a fluke. If
5:49you do it twice, it might be a
5:50coincidence, but three times generally
5:51means a pattern [music] that you can
5:53repeatably do this. While you're working
5:54one-on-one to get these results for
5:56people, you like meticulously document
5:59everything that you do. You know, I
6:00recorded all of my Zoom calls. We had a
6:02collaborative workspace. All of our
6:04notes were in there, and the whole goal
6:05here is to figure out what is your
6:07actual process [music] for delivering
6:10these results. Now, you might think,
6:11"Yeah, this is a lot of freaking work."
6:13And I'm not going to lie, it is hard
6:15work to work with people to help them
6:17get a result, [music]
6:18but at the same time, that work is going
6:20to be rewarded in a different way. The
6:22two benefits of working one-on-one is
6:24it's easier to get them results because
6:26you're more involved in the process,
6:27[music]
6:27but also you can charge way higher
6:29prices. And when I say higher prices, I
6:31highly recommend that you don't go any
6:33cheaper than at least $1,000. If you
6:36charge $2,500,
6:38you just need to work with four people
6:41pretty closely for a month, and right
6:43there is your 10K per month. The more
6:45people you work with, the better you're
6:46going to get at it, and you can keep
6:48upping your prices until people stop
6:49paying for your stuff. Now that you have
6:51a few people who can vouch for you, you
6:52can graduate and move on to the next
6:54phase, which is scaling from 10K per
6:56month to 30K per month. This is where a
6:58lot of education businesses completely
7:00plateau and stall. You know, they have a
7:02great offer. They have some happy
7:03clients. They have real proof, but they
7:05just don't know how to get their [music]
7:07product in front of new people. In the
7:09business world, they call these leads.
7:11And so, to break down exactly how to get
7:13leads into your business, it's a
7:14two-step formula. You need eyeballs, and
7:17you need [music] emails. For eyeballs, I
7:18mean, how do you get attention from
7:20strangers? And by emails, I mean, how do
7:22you get a buy-in from these strangers?
7:25Maybe I'm a little biased, and probably
7:26where you're watching this video from, I
7:28believe right now that for education
7:30business, the smartest platform to build
7:31on is YouTube. And there's so many
7:33reasons why. I'll give you three really
7:34good ones. Number one, YouTube allows
7:36you to post longer videos. A few months
7:38ago, we launched a brand a YouTube
7:40channel called In Creator Company. The
7:42very first video that Mike and I made
7:44for that channel was a three-hour master
7:46class video and we just [music] dumped
7:48everything that we learned from working
7:49with clients over the years into that
7:51video. That three-hour video, even
7:53though it only got like 20,000 eyeballs,
7:56converted more emails and sales for my
7:58business than any other video I've ever
7:59made. Because the person watching that
8:01video got to spend so much time with us
8:04watching us teach and watching us show
8:06how we think about YouTube that they
8:08were just getting sold and convinced on
8:10that video. They're like, "Oh, these are
8:11the guys that I'd want to work with
8:12because I can see how they teach. I can
8:14see how they they solve problems and
8:16maybe they'd be able to help me do the
8:18same thing." Delivering that same
8:20feeling on another social media platform
8:22is just a lot harder, right? You can
8:23either make like 600, 700 short-form
8:25videos and hope people watch all of them
8:27and piece together the actual structure
8:30and systems that you're teaching. The
8:31second reason being, more people go to
8:33YouTube to learn than any other social
8:34media platform. People go to YouTube
8:37with the intention of I need to learn
8:38how to do something. And more often than
8:40not, since YouTube long-form videos
8:42we're talking about are horizontal, when
8:45someone flips their screen horizontal,
8:47it blocks out distractions. And lastly,
8:49YouTube as a platform in the last year
8:52or so has had a big and fundamental push
8:55towards educational content. And so, if
8:57you want to scale from 10 to 30k, you
8:59need to build a personal brand on
9:01YouTube around the problem that you
9:03solve. And if you can make really good
9:05educational content, the algorithm is
9:07going to push your content to more and
9:09more people who are similar to the ones
9:10that you want to reach. And then from
9:12those videos that people watch, you can
9:14set up in your descriptions links
9:16[music] for people to get your email
9:18using things like lead magnets, using
9:20things like, you know, AI tools, using
9:22things like free downloadables. And once
9:24they're in your email list, now you own
9:25them. Now, you're also probably
9:26wondering, "Why do I need eyeballs and
9:28emails? Why can't I just get eyeballs?"
9:30If you post content to a social media
9:31platform, you don't actually own that
9:33audience. Anytime, if they felt like it,
9:36YouTube can shadow ban you. YouTube can
9:38delete all its data. It can get hacked
9:40by somebody and then all that work
9:42you've done is just gone. [music] If you
9:44get someone's email
9:45or their phone number, then you can
9:47contact them directly. For example, on
9:48this channel, we do have more than a
9:50million subscribers. We even took a long
9:51break from posting on this channel for
9:53like 8 months, but even though we
9:54stopped posting content, we had a lot of
9:56emails. And those emails were people who
9:58still were interested in potentially
9:59working with us down the line and we
10:01didn't have to rely on continuing to
10:02post content because we had already
10:04built up our own internal distribution.
10:06The seed that you're planting here,
10:08starting your own personal brand,
10:09building a content library, and building
10:11your own like IP and brand content, that
10:14is going to serve you for years and
10:16years down the line. Now, I also fully
10:17understand that starting content
10:19creation getting into YouTube is
10:20something it's not an easy lift. And so,
10:22if you want to shortcut that process and
10:24learn how to, you know, create content
10:25that gets the right eyeballs and emails
10:28into your business or into whatever
10:29you're building, then you can also check
10:30the links in the description below.
10:32We're opening up some spots soon to work
10:33one-on-one with ambitious people to help
10:35them get there faster. So, the machine
10:37is now running, content [music] is
10:38bringing eyeballs, eyeballs become
10:39emails, emails become clients or the
10:41people that you work with. You can
10:43probably easily get to 10 to 30k per
10:45month.
10:46>> [music]
10:46>> And then, you're going to hit another
10:48wall. This is you. You're at the happy
10:5030k per month mark. You're making good
10:52content and more and more people are
10:54joining your funnel and joining your
10:56business. And the main [music] thing
10:57that's holding you back here is time.
11:00You literally just cannot work with more
11:02people because your calendar is full and
11:04you can't charge any higher because, you
11:06know, at a certain point it's not worth
11:07it for someone to pay that much money
11:09for you to help them. To solve the issue
11:10of time, there are really two different
11:12paths that most education businesses go
11:14and I think both of them have some
11:16pretty big flaws. First thing that most
11:17businesses do is work one to many. So,
11:20instead of spending an hour for each
11:21person, you can spend one hour and coach
11:23five people at the same time. Seems like
11:25a good option except for the fact that
11:26it kind of sucks for your clients. I
11:28know this because I've been one of these
11:29clients before. I've bought into very
11:32expensive group coaching programs. I hop
11:33on a call, there's like [music] 40, 50
11:35people on that call and it takes an hour
11:38for them to get to my question, which I
11:40get like 2 minutes to ask my question
11:42to, you know, my coach and then they
11:44move on to the next person. I didn't
11:45really get a good answer. And so this
11:47kind of sucks for clients. It's not
11:48really a good option. Now, the other
11:50option is to hire [music] some customer
11:52success managers, right? You can hire
11:53some people to teach for you and go
11:56one-on-one with your clients. This also
11:58kind of sucks for your clients, too.
11:59Odds are you spent years developing the
12:02skills, you're the one who got the
12:03results, you're the one who built the
12:04frameworks.
12:05>> [music]
12:05>> You are the most capable person of
12:07helping people get results. What a lot
12:09of businesses do is they hire CSMs and
12:11they just kind of throw bodies at the
12:13problem, but those guys are not as good
12:14as you and they don't get as good of
12:16results, so it also kind [music] of
12:17sucks for your clients. There is a new
12:19path you can do, a third path, let's
12:22[music] say, that completely changes
12:24this paradigm. And as you can probably
12:26guess, along with all the other
12:27bajillion headlines in the world, this
12:29has to do with adding AI into [music]
12:31the mix. This is my prediction. Every
12:34education business that has stalled
12:35between 30 to 80k is easily going to
12:38blow past that point if they implement
12:41this [music] AI system. And so what
12:42you're actually going to do, because
12:43you've been, you know, documenting all
12:45the way the processes that you [music]
12:47do things and you've been making a lot
12:48of content to teach and practice
12:50teaching those things, instead of hiring
12:52someone and trying to teach them [music]
12:54what to do, what you're going to do is
12:56duplicate your brain into an AI agent.
13:00With tools like Claude Code or, you
13:02know, Gemini, you can build AI
13:05educators that then work one-on-one with
13:08your clients. I call this building an AI
13:11tutor. Because AI has completely
13:13revolutionized the way that we transfer
13:15knowledge [music] and information into
13:17somebody else. It's available 24/7 and
13:20it's probably a lot smarter than some of
13:22the people you can initially hire
13:23because it's trained on your brain and
13:25your knowledge. And to understand the
13:27role of AI, we need to understand what
13:28does it mean
13:30to learn a skill. Skills can be broken
13:32down into two pieces. You have the info
13:35of a skill, which is the actual like
13:36facts, which is like the technical
13:38knowledge. It's like push this button.
13:39It's like what does this thing do? And
13:41then you actually have [music] the
13:42implementation, actually using the
13:44skill. So, for example, if the skill was
13:46learning how to play basketball, on the
13:49info side, it's like learning the rules
13:50of the game, learning what a dribble is,
13:52learning what a crossover is.
13:54Implementation is actually how you
13:56dribble the ball, how you shoot the
13:57ball, right? You need both of these in
13:59order to acquire a skill. [music]
14:00Now, where does this fit in with AI? At
14:02the current moment in 2026, probably
14:04like 90% better at filling in the info
14:08part than a person is. AI can be
14:11personalized, so all of these clients
14:13can upload, you know, information about
14:14themself into the AI's knowledge, and it
14:17will have full context about them every
14:19single time. And the best part, AI is
14:21trained in your brain. You don't need to
14:22spend hours every week doing like
14:24lectures,
14:25>> [music]
14:26>> topic deep dives, office hours. All of
14:29those things can be handled by the AI.
14:31It can be your personalized educator,
14:33which allows you to spend your time on
14:34the implementation, helping people
14:36[music] execute and actually get to the
14:38next stage. Guys, if I had to start
14:40over, this is the exact road map I would
14:43follow if you want to build an education
14:44business. And it always all comes back
14:46down to content. And so, if you are
14:48ambitious, you see yourself building an
14:50education [music] business to help
14:51transform people's lives, and using
14:54YouTube as the platform of choice, then
14:56making content is probably one of the
14:57highest leverage skills and activities
14:59that you can learn. [music] And luckily
15:01for you guys, we actually made this
15:02video right here. It's our 3-hour
15:05masterclass video for how to get started
15:07with YouTube, the one I talked about
15:08earlier. I would definitely check it
15:10out, bookmark it. It's pretty long. It's
15:12going to give you a ton of value to get
15:13started.

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